CA2769246A1 - Determining impressions for mobile devices - Google Patents

Determining impressions for mobile devices Download PDF

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Publication number
CA2769246A1
CA2769246A1 CA2769246A CA2769246A CA2769246A1 CA 2769246 A1 CA2769246 A1 CA 2769246A1 CA 2769246 A CA2769246 A CA 2769246A CA 2769246 A CA2769246 A CA 2769246A CA 2769246 A1 CA2769246 A1 CA 2769246A1
Authority
CA
Canada
Prior art keywords
measurement
display
content item
zoom level
viewport
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA2769246A
Other languages
English (en)
French (fr)
Inventor
Samir Goel
Gaurav Jain
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google LLC filed Critical Google LLC
Priority to CA3047453A priority Critical patent/CA3047453A1/en
Publication of CA2769246A1 publication Critical patent/CA2769246A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/04—Billing or invoicing

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Engineering & Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Information Transfer Between Computers (AREA)
CA2769246A 2009-08-04 2010-08-03 Determining impressions for mobile devices Abandoned CA2769246A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CA3047453A CA3047453A1 (en) 2009-08-04 2010-08-03 Mobile device activity detection

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/535,168 US20110035274A1 (en) 2009-08-04 2009-08-04 Determining Impressions for Mobile Devices
US12/535,168 2009-08-04
PCT/US2010/044217 WO2011017302A1 (en) 2009-08-04 2010-08-03 Determining impressions for mobile devices

Related Child Applications (1)

Application Number Title Priority Date Filing Date
CA3047453A Division CA3047453A1 (en) 2009-08-04 2010-08-03 Mobile device activity detection

Publications (1)

Publication Number Publication Date
CA2769246A1 true CA2769246A1 (en) 2011-02-10

Family

ID=43535529

Family Applications (2)

Application Number Title Priority Date Filing Date
CA2769246A Abandoned CA2769246A1 (en) 2009-08-04 2010-08-03 Determining impressions for mobile devices
CA3047453A Abandoned CA3047453A1 (en) 2009-08-04 2010-08-03 Mobile device activity detection

Family Applications After (1)

Application Number Title Priority Date Filing Date
CA3047453A Abandoned CA3047453A1 (en) 2009-08-04 2010-08-03 Mobile device activity detection

Country Status (7)

Country Link
US (3) US20110035274A1 (cg-RX-API-DMAC7.html)
EP (1) EP2462512B1 (cg-RX-API-DMAC7.html)
JP (1) JP5536887B2 (cg-RX-API-DMAC7.html)
KR (2) KR101823540B1 (cg-RX-API-DMAC7.html)
AU (1) AU2010279636B2 (cg-RX-API-DMAC7.html)
CA (2) CA2769246A1 (cg-RX-API-DMAC7.html)
WO (1) WO2011017302A1 (cg-RX-API-DMAC7.html)

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Also Published As

Publication number Publication date
KR101712115B1 (ko) 2017-03-13
KR20120085715A (ko) 2012-08-01
KR101823540B1 (ko) 2018-01-30
WO2011017302A1 (en) 2011-02-10
KR20170024160A (ko) 2017-03-06
JP2013501303A (ja) 2013-01-10
EP2462512B1 (en) 2019-10-23
US20110035274A1 (en) 2011-02-10
AU2010279636B2 (en) 2015-08-27
US10713682B2 (en) 2020-07-14
US20200265460A1 (en) 2020-08-20
EP2462512A4 (en) 2015-07-22
US20170228761A1 (en) 2017-08-10
CA3047453A1 (en) 2011-02-10
US11354699B2 (en) 2022-06-07
AU2010279636A1 (en) 2012-02-16
EP2462512A1 (en) 2012-06-13
JP5536887B2 (ja) 2014-07-02

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Legal Events

Date Code Title Description
EEER Examination request

Effective date: 20150731

FZDE Discontinued

Effective date: 20210915