CA2738867A1 - Placement identification and reservation - Google Patents

Placement identification and reservation Download PDF

Info

Publication number
CA2738867A1
CA2738867A1 CA2738867A CA2738867A CA2738867A1 CA 2738867 A1 CA2738867 A1 CA 2738867A1 CA 2738867 A CA2738867 A CA 2738867A CA 2738867 A CA2738867 A CA 2738867A CA 2738867 A1 CA2738867 A1 CA 2738867A1
Authority
CA
Canada
Prior art keywords
placement
reservation
placements
advertiser
discrepancy
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA2738867A
Other languages
English (en)
French (fr)
Inventor
Parag Samdadiya
Rama Ranganath
Robert F. Day
Venkata Rama P. Tammana
John W. Merrill
Joerg Heilig
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US12/243,658 external-priority patent/US8335721B2/en
Priority claimed from US12/243,757 external-priority patent/US8145530B2/en
Application filed by Google LLC filed Critical Google LLC
Publication of CA2738867A1 publication Critical patent/CA2738867A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
CA2738867A 2008-10-01 2009-09-30 Placement identification and reservation Abandoned CA2738867A1 (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US12/243,757 2008-10-01
US12/243,658 2008-10-01
US12/243,658 US8335721B2 (en) 2008-10-01 2008-10-01 Placement identification and reservation
US12/243,757 US8145530B2 (en) 2008-10-01 2008-10-01 Targeting based placement identification
PCT/US2009/058936 WO2010039768A2 (en) 2008-10-01 2009-09-30 Placement identification and reservation

Publications (1)

Publication Number Publication Date
CA2738867A1 true CA2738867A1 (en) 2010-04-08

Family

ID=42074167

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2738867A Abandoned CA2738867A1 (en) 2008-10-01 2009-09-30 Placement identification and reservation

Country Status (5)

Country Link
KR (1) KR101716400B1 (ko)
AU (1) AU2009298596A1 (ko)
BR (1) BRPI0920536A2 (ko)
CA (1) CA2738867A1 (ko)
WO (1) WO2010039768A2 (ko)

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU1797401A (en) * 1999-11-22 2001-06-04 Avenue, A, Inc. Targeting electronic advertising placement in accordance with an analysis of user inclination and affinity
US20040193488A1 (en) * 2000-01-19 2004-09-30 Denis Khoo Method and system for advertising over a data network
KR20010102701A (ko) * 2000-05-04 2001-11-16 구본용,강시철 네트워크를 통한 광고 중개 시스템 및 그 방법
JP2002099820A (ja) * 2000-09-25 2002-04-05 Casio Comput Co Ltd 広告方法及び広告斡旋方法
US20080195475A1 (en) * 2007-02-08 2008-08-14 Matthew Cody Lambert Advertiser portal interface

Also Published As

Publication number Publication date
KR20110084163A (ko) 2011-07-21
WO2010039768A2 (en) 2010-04-08
WO2010039768A3 (en) 2010-07-01
KR101716400B1 (ko) 2017-03-14
AU2009298596A1 (en) 2010-04-08
BRPI0920536A2 (pt) 2018-01-16

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CA2738867A1 (en) Placement identification and reservation

Legal Events

Date Code Title Description
EEER Examination request

Effective date: 20140922

FZDE Discontinued

Effective date: 20170713