AU2009298596A1 - Placement identification and reservation - Google Patents

Placement identification and reservation Download PDF

Info

Publication number
AU2009298596A1
AU2009298596A1 AU2009298596A AU2009298596A AU2009298596A1 AU 2009298596 A1 AU2009298596 A1 AU 2009298596A1 AU 2009298596 A AU2009298596 A AU 2009298596A AU 2009298596 A AU2009298596 A AU 2009298596A AU 2009298596 A1 AU2009298596 A1 AU 2009298596A1
Authority
AU
Australia
Prior art keywords
placement
advertiser
reservation
placements
publisher
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2009298596A
Other languages
English (en)
Inventor
Robert F. Day
Joerg Heilig
John W. Merrill
Rama Ranganath
Parag Samdadiya
Verkata Rama P. Tammana
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US12/243,658 external-priority patent/US8335721B2/en
Priority claimed from US12/243,757 external-priority patent/US8145530B2/en
Application filed by Google LLC filed Critical Google LLC
Publication of AU2009298596A1 publication Critical patent/AU2009298596A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
AU2009298596A 2008-10-01 2009-09-30 Placement identification and reservation Abandoned AU2009298596A1 (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US12/243,757 2008-10-01
US12/243,658 2008-10-01
US12/243,658 US8335721B2 (en) 2008-10-01 2008-10-01 Placement identification and reservation
US12/243,757 US8145530B2 (en) 2008-10-01 2008-10-01 Targeting based placement identification
PCT/US2009/058936 WO2010039768A2 (en) 2008-10-01 2009-09-30 Placement identification and reservation

Publications (1)

Publication Number Publication Date
AU2009298596A1 true AU2009298596A1 (en) 2010-04-08

Family

ID=42074167

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2009298596A Abandoned AU2009298596A1 (en) 2008-10-01 2009-09-30 Placement identification and reservation

Country Status (5)

Country Link
KR (1) KR101716400B1 (ko)
AU (1) AU2009298596A1 (ko)
BR (1) BRPI0920536A2 (ko)
CA (1) CA2738867A1 (ko)
WO (1) WO2010039768A2 (ko)

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU1797401A (en) * 1999-11-22 2001-06-04 Avenue, A, Inc. Targeting electronic advertising placement in accordance with an analysis of user inclination and affinity
US20040193488A1 (en) * 2000-01-19 2004-09-30 Denis Khoo Method and system for advertising over a data network
KR20010102701A (ko) * 2000-05-04 2001-11-16 구본용,강시철 네트워크를 통한 광고 중개 시스템 및 그 방법
JP2002099820A (ja) * 2000-09-25 2002-04-05 Casio Comput Co Ltd 広告方法及び広告斡旋方法
US20080195475A1 (en) * 2007-02-08 2008-08-14 Matthew Cody Lambert Advertiser portal interface

Also Published As

Publication number Publication date
KR20110084163A (ko) 2011-07-21
WO2010039768A2 (en) 2010-04-08
CA2738867A1 (en) 2010-04-08
WO2010039768A3 (en) 2010-07-01
KR101716400B1 (ko) 2017-03-14
BRPI0920536A2 (pt) 2018-01-16

Similar Documents

Publication Publication Date Title
US8521598B1 (en) Placement identification and reservation
US8145530B2 (en) Targeting based placement identification
AU2009282938B2 (en) Competitive advertising server
US8392241B2 (en) Publisher ad review
US8392246B2 (en) Advertiser ad review
CA2715889C (en) Hybrid advertising campaign
US20100198694A1 (en) Advertisement Slot Configuration
US20100198695A1 (en) Advertisement Slot Allocation
US8666796B2 (en) Content item allocation
US20140136340A1 (en) Systems and Methods for Programmatically Identifying and Marketing Instantly Viewable Ad Space in Real-Time
US20150339702A1 (en) Integrated media planning and buying
US20090248513A1 (en) Allocation of presentation positions
US20090327028A1 (en) Systems and Methods for Utilizing Assist Data to Optimize Digital Ads
US20040243570A1 (en) Method of testing inventory management/shipping systems
US20100262484A1 (en) Integrated campaign performance reporting and management
CA2807465C (en) Managing revenue sharing bids
US9734460B1 (en) Adjusting participation of content in a selection process
WO2007103646A2 (en) System and method for managing network-based advertising conducted by channel partners of an enterprise
US8301491B2 (en) Item reservation
AU2009298596A1 (en) Placement identification and reservation

Legal Events

Date Code Title Description
MK5 Application lapsed section 142(2)(e) - patent request and compl. specification not accepted