CA2226529A1 - Advertising means for railways and other vehicles - Google Patents

Advertising means for railways and other vehicles Download PDF

Info

Publication number
CA2226529A1
CA2226529A1 CA002226529A CA2226529A CA2226529A1 CA 2226529 A1 CA2226529 A1 CA 2226529A1 CA 002226529 A CA002226529 A CA 002226529A CA 2226529 A CA2226529 A CA 2226529A CA 2226529 A1 CA2226529 A1 CA 2226529A1
Authority
CA
Canada
Prior art keywords
billboards
luminous
railroads
advertising means
windows
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA002226529A
Other languages
French (fr)
Inventor
Marcos Hall
Fernando Hector Calegaris
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Metroview International SA
Original Assignee
Metroview International SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Metroview International SA filed Critical Metroview International SA
Publication of CA2226529A1 publication Critical patent/CA2226529A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/22Advertising or display means on roads, walls or similar surfaces, e.g. illuminated

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Displays For Variable Information Using Movable Means (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)

Abstract

This invention relates to an advertising means which comprises a combined set of billboards (a) having a shape and size proportional to those of the windows (v) of the railed vehicles (f). Said combined set of billboards are aligned in a parallel fashion with the railroad track from which they stand at a certain distance (20). Each of said billboards comprises (a) a luminous space (2) showing an advertisement (3) that is complemented by the advertisements (3) of the other billboards (a) which are part of the above-mentioned combined set. The advertisements (3) of the different billboards (a) can be read sequentially as the railed vehicle (f) moves along the tracks.

Description

CA 02226~29 1998-01-0~

ADVERTISING ~NS FOR RAILWAYS AND OTHER VEHICLES
Backqround This invention relates to an advertising means for railroads and other railed vehicles including those using rubber wheels, tires or those supported by magnetic means or air cushions, and has the objective to provide a sequential displaying me~ms of significantly attractive advertising or information messages without resorting to the assembly of large or soph;sticated structures.
A large number of the people who travel every day do so by train, either by railroad or subway, or both. This is why it is convenient to launch advertising campaigns directed to that large number of people who take the same subway or t,ra:Ln every day. In order to attract those people, traditional advertising means are normally used, such as posters on the walls or billboards - either conventionally lit or not or.
Oftentimes, said billboards are used simply because there is not enough space available in the streets or avenues, as - according to the urban regulations in force, and in order to observe the rights of the owners of premises and buildings - only some billboards can be put up near the curbs, or on fences or walls around vacant lots.
Alternatively, as the places around railroads tracks are both wider and larger, many other means can be available.

CA 02226~29 1998-01-0~
.

Bil;!boards and posters have been erected having a supporting st~ucture fixed to the ground or floor, on which there is a board where the posters are placed or where the messages are directly painted.
Other useful applications can be the following: bus stops, telephone boxes, lightning pO5 ts, and even the streets indicators .
As these means became so popular, larger billboards appeared in order to attract the accidental watcher ' 5 attention more and more.
The problem is that these billboards have metallic structures that are very large, with fitting platforms and strong light sources, which can light the whole surface of the board or poster.
Of course, bofh the manufacturing and the assembly of these billboards is extremely expensive.
For this reason, this advertisiny means has been invented, and is especially designed so as to be seen from the windows of a passing t:rain, and has a sequential effect, so that each billboard includes one message, and all the message of the many billboards taken together form one message.

In fact this invention is a combined set of billboards, w71ose size and shape are proportional to the size and shape of the windows of a train, and are aligned in a CA 02226~29 1998-01-0 parallel fashion at a certain distance from the tracks, providing each of said billboards, as explained above, a luminous space showing a message that complements the messages of the rest of the billboards.
As the luminous parts of the billboards and the windows are aligned, the messages and the information can be read from the train even when it is moving.
If the billboards are not placed at the correct distance the messages can oftentimes be ignored. If the billboards are too near the train, the watcher will not be able to see the whole set. On the contrary, if the billboards are small, or incorrectly designed or are placed too far, they can not be read either. Besides, because the train moves at a certain speed, the billboard must be placed at a long distance so that the passenger can easily read the advertising message.
This distance is not always taken into account, especially in the case of subway stations.

The new advertising means described is a solution to all these problems. It is based on a careful study which not only fixes the right distances between said means and the train but also defines the shape and structure of a very particular set of billboards.
The right proportion between the advertising means and the window - where the watcher is - is complemented by a - , CA 02226~29 1998-01-0~

remarkably at:tractive luminous space; in this case the advertisement is divided among the different billboards of the same set, so that the watcher has read all the advertisement once the train has passed in front of all the different bil:Zboards of the same set. That is, the messages appearing in t:he different billboards are complementary, and can be read b~- the passengers in a sequential fashion as the train passes in front of them. In this way the messages or advertisements can reach the people effectively; these billboards are even more effective than huge billboards, are not so expensive as other mega structures. Also, they can be placed in the small cross-sectional places of passageways in railroad stations.

II Illustration For a better understanding of the invention, reference is m~de to the accompanying drawings that represent one of the preferred embodiments of the invention as an illustration only.
Figure 1 is a perspective view illustrating the layout of the advertising means in relation to the railroad vehicle in ~uestion.
Figure 2 is a front view of the advertising means of this invention where the luminous space of the screen is shown.

CA 02226~29 1998-01-0~

Also, in the top part of the figure, one of the dual windows of the train ;s shown.
Figure 3 is a schematic plane view of two billboard lines according to the invention, near both subway tracks; and finally, Figure 4 is a~other schematic plane view of the invention, as an alternativ,e of the one shown in figure 3. It shows the billboards in lines proximal to both subway windows.

In the different figures, same numerals refer to same or corresponding parts, and the sets of many elements are pointed out by letters.

List of main :references:

(a) billboard (b) luminous s~pace hight (2) [equal to the hight of (v)]
(d2) lenght of luminous space (2) [is equal to twice the lenght of (v)1 (f) railroad passenger car or vehicle (v) windows of (f) (1) billboard screen (a) (2) luminous space of the screen (1) (3) informative message or advertisement included in (2) (4) photocove:ring wing of the luminous ,space (2) CA 02226~29 1998-01-0 -(5) billboarcl support or supporting base or platform (ground, floo.r, frame, wall,etc.) (20) railroad track III . MAIN OB :l:ECTI VE

The advertising means for railroads and other railed vehicles, which is especially designed so that it can be easily seen from windows (v) of moving railroad passenger cars (~) - either trains or subways - railed on tracks (20) comprising billboards (a) with in~ormation, messages or advertisement.s, which are at the side of railroad tracks (20); is characterized because it comprises:

a) at least, a combined set of billboards (a) aligned w in a parallel fashion with railroad track (20) from which they are at a m;n;m77m distance of 0,30 m and a m~;mum distance of 1.3 m;
(b) each billboard (a) comprises, at least one screen (1) comprisin~ a luminous space (2) aligned with windows (v) of passenger cars (f) and whose shape and size (d1)-(d2) are proportional to those of said windows (v);
(c) the a.dvertisement is in the luminous space (2), and is divided among the many billboards (a) that form the same combined set,. so that said luminous space (2) of each ~ . CA 02226~29 1998-01-0~

billboard (a) has only one message (3), which is complemented by the luminous messages / advertisements of the other billboards (a,) of said set, which can be easily read as the train moves along the tracks near said set.
IV SPECIFICA'~ION

As above mentioned, this invention comprises an advertising means for railroads and other similar vehicles, located by t~le sides of railroad tracks (20), and it is especially designed so that it can be seen from windows (v) of train (f) c,1S it moves, either trains or subways.
In general te~ms, the invention relates to a set of combined billboards (a) whose shape and size are proportional to windows (v) ctf the passenger cars (f), are aligned in a parallel fashion at a certain distance from said tracks (20), comprising each of said billboards (a) a luminous sector (2) displaying an advertisement (3) that is complemented by the advertisements, (3) of the other billboards (a) that form the set.
Billboards (a) are placed at a distance from one another, so that passengers can read the advertisement in each of the billboards in a sequential fashion.
The preferred distance among billboards (a) for the embodiment of this invention is roughly 70 meters. Anyway, said distance can be either larger or smaller.

- . CA 02226~29 1998-01-0 ~, More particu:Zarly, the advertising means comprises a combined set of billboards (a) that are aligned in a parallel fashion with lracks (20), and that are designed so that they can be seen th~rough window (v) of train carriages (f) even as they move.
These billboards (a) which can be grouped in sets of 10 or more, are placed at a m;n;mum distance of 0,30 m and a maximum distance of 13 m from railroad tracks (20).
Each of these billboards (a) comprises a support or base (5) by means of which they are assembled on a surface such as the floor, a l~all, particularly in the case of subways (f).
On said support (5) there is a screen (1) having a luminous space (2) w~lose edges have a photocovering wing (4) protecting sa.id luminous space (2) from the environmental light.
Said luminous space (2) is aligned with windows (v) of trains (f), and its shape and size are proportional to said windows (v). 17he proportion is possible because each luminous space (2) is oblong; its hight (dl) is equal to that of windows (v), ~hereas its lenght (d2) does not exceed that of two of those l~indows (v).
Lum.i.nous spaces (2) of screens (1) comprise illumination means that are connected to an electric supply, either a battery or the electricity network itself.
If the billboards are in the subways, they will be adapted to CA 02226~29 1998-01-0~

the environment, that is they will not comprise the photocovering wing (4), and the illumination level will be appropriate for the place.
In another embodiment, said luminous spaces (2) comprise reflecting surfaces that reflect the light coming from windows (v) of train (f).
These luminous spaces (2) include the advertisement divided among the many billboards (a) that form only one set, so that the advertisement (3) in one billboard (a) is complemented by the advertise.ments (3) of the other billboards (a); said advertisements (3) are arranged in a sequential fashion in the direction the train (f) moves along railroad tracks (20) located near billboards (a).

In t:he case of billboards located near trains, they are arranged as indicated in figures 1 and 2, at a longer distance; whereas when said billboards are in subways, they form lines near one (figure 3) or both windows (figure 4).

The set works as follows:

The combined set of billboards (a) is aligned in a parallel fashion with tracks (2) of railroad tracks according to the distances mentioned above, said billboards (a) face CA 02226~29 1998-01-0~
' ~

windows (v) of~any passenger car passing by along rails (20).

As windows (~-) and luminous spaces (2) of billboards are correctly aligned, the messages or advertisements can be correctly seen or read even when the train (f) is moving.
Moreover, as the advertisements or messages are divided in the many billboards (a) of the same set, all the information can be read once all the billboards (a) have been seen.

The:refore, the advertisements (3) in each of billboards (a,~ of the same set are complementary; billboards (a) are arranqed in such a way that said advertisements (3) are read secluentially in the direction the train (f) moves.
Furthermore, said billboards can be separated from one another by different distances, according to the advertisement message to be conveyed.

Though the invention has been shown and described with respect to a c-ertain preferred embodiment it is obvious that alterations and modifications can be introduced without departing fro:m the main principles included in the claims that follow.

Claims (8)

1 . AN ADVERTISING MEANS FOR RAILROADS AND
OTHER SIMILAR RAILED VEHICLES; designed in such a way that it can be seen through the windows of a passing train or subway and comprises billboards with information or advertisements, and are arranged by the sides of railroad tracks, characterized in that it comprises:

a) at least a combined set of billboards, separated from one another and aligned in a parallel fashion with the railroad track from which they stand at a minimum distance of 0,30 m and a maximum distance of 13 m;
b) each billboard comprises, at least, one screen with a luminous space, aligned with the windows of a passenger ar and having a shape and size that are proportional to those of said window;
c) the advertisement is included in the luminous space, and divided among the many billboards that form only one set, so that said luminous space includes only one advertisement that is complemented by the advertisement of the other billboards, and that can be read as the train moves along the tracks.
2. AN ADVERTISING MEANS FOR RAILROADS AND
OTHER SIMILAR RAILED VEHICLES; according to claim 1;
characterized in that each luminous space of the billboard is rectangular in shape, its hight is equal to that of the windows of the railed vehicle, and its lenght does not exceed that of two of those windows.
3 AN ADVERTISING MEANS FOR RAILROADS AND
OTHER SIMILAR RAILED VEHICLES; according to claim 1;
characterized in that the edges of each screen comprise a photocovering wing that protects the luminous space from the environmental light.
4. AN ADVERTISING MEANS FOR RAILROADS AND
OTHER SIMILAR RAILED VEHICLES; according to claim 1;
characterized in that the luminous spaces of the screen are surfaces that reflect the light coming from the windows.
5. AN ADVERTISING MEANS FOR RAILROADS AND
OTHER SIMILAR RAILED VEHICLES; according to claim 1;
characterized in that the luminous spaces of the screen are connected to an electric supply.
6. AN ADVERTISING MEANS FOR RAILROADS AND
OTHER SIMILAR RAILED VEHICLES; according to claim 1;
characterized in that the luminous spaces of the screen are connected to the electric network.
7. AN ADVERTISING MEANS FOR RAILROADS AND
OTHER SIMILAR RAILED VEHICLES; according to claim 1;

characterized in that the luminous spaces of the screen are connected to a battery.
8 . AN ADVERTISING MEANS FOR RAILROADS AND
OTHER SIMILAR RAILED VEHICLES; according to claim 1;
characterized in that each combined set comprises at least 10 billboards.
CA002226529A 1997-02-14 1998-01-05 Advertising means for railways and other vehicles Abandoned CA2226529A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ARP970100609A AR005837A1 (en) 1997-02-14 1997-02-14 ADVERTISING MEDIA FOR RAILWAY FACILITIES AND OTHER RUNNING VEHICLES.
ARP-97-01-00609 1997-02-14

Publications (1)

Publication Number Publication Date
CA2226529A1 true CA2226529A1 (en) 1998-08-14

Family

ID=41038801

Family Applications (1)

Application Number Title Priority Date Filing Date
CA002226529A Abandoned CA2226529A1 (en) 1997-02-14 1998-01-05 Advertising means for railways and other vehicles

Country Status (12)

Country Link
EP (1) EP0859352A3 (en)
JP (1) JPH10312171A (en)
CN (1) CN1190771A (en)
AR (1) AR005837A1 (en)
BR (1) BR9704922A (en)
CA (1) CA2226529A1 (en)
CZ (1) CZ37198A3 (en)
HU (1) HUP9800309A3 (en)
NO (1) NO980088L (en)
PL (1) PL324305A1 (en)
RU (1) RU98103028A (en)
SG (1) SG74612A1 (en)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2000221920A (en) * 1999-02-01 2000-08-11 Masaomi Yamamoto Continuous action image display device
CN1323378C (en) * 2005-06-14 2007-06-27 北京金日新事业技术有限公司 Tunnel advertisement device
CN104112412A (en) * 2014-07-24 2014-10-22 刘东升 Advertising board device and advertising communication method
RU2625732C2 (en) * 2015-06-18 2017-07-18 Общество с ограниченной ответственностью "НавиРобот" Management method of interactive bulletin board system
DE102019118849A1 (en) 2019-07-11 2021-01-14 Bombardier Transportation Gmbh Vehicle, in particular rail vehicle, with a device for generating images, animations for external viewers

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
SE7404130L (en) * 1973-03-30 1974-10-01
FR2571529A1 (en) * 1984-05-16 1986-04-11 Herlin Regis Method of animating images and device for implementing the method

Also Published As

Publication number Publication date
NO980088D0 (en) 1998-01-09
CN1190771A (en) 1998-08-19
HU9800309D0 (en) 1998-04-28
AR005837A1 (en) 1999-07-14
CZ37198A3 (en) 1998-12-16
HUP9800309A2 (en) 1998-10-28
EP0859352A2 (en) 1998-08-19
SG74612A1 (en) 2000-08-22
BR9704922A (en) 2000-12-19
JPH10312171A (en) 1998-11-24
RU98103028A (en) 1999-12-27
NO980088L (en) 1998-08-17
HUP9800309A3 (en) 1999-12-28
PL324305A1 (en) 1998-08-17
EP0859352A3 (en) 1998-11-18

Similar Documents

Publication Publication Date Title
US9117378B2 (en) Portable advertising platform
ATE383566T1 (en) ROUTE PLANNING SYSTEM FOR VEHICLES
US20070182181A1 (en) Mobile variable display system
DE2415329A1 (en) METHOD AND DEVICE FOR DISPLAYING ADVERTISING AND SIMILAR SIGNS
CA2226529A1 (en) Advertising means for railways and other vehicles
MXPA98001259A (en) Publicity media for railway and other vehicles encarrila
KR19980071297A (en) Advertisement facilities for rolling stock
EP1109145A1 (en) Device for creating sequences of animated images
Churella The North Carolina Transportation Museum-Spencer Shops
CN201063233Y (en) Relative stillness type advertising device for subway
KR19990018304A (en) PR and advertising method and device for passengers of moving vehicles
US20070016471A1 (en) Systems and methods for advertising using one or more rail cars
JP3045569U (en) Advertising guidance device
JP3020620U (en) Advertising media on the railway station
US20080022572A1 (en) Back signs for roads
DE19943812A1 (en) Illustrations for subway tunnels are in series of images as film strips with illumination to be viewed by the subway passengers together with an audio accompaniment
CN111935262A (en) Media advertisement delivery system based on vehicle identification and control method thereof
GB2514766A (en) A device and method for displaying geographical information on public transport
CN201051361Y (en) A relatively static onboard advertisement device
CN2914243Y (en) Advertisement propagandizing car
KR20000018163A (en) Advertising Panel and Method of Advertisement in Railroad Station
US20070016470A1 (en) Systems and methods for advertising using one or more rail cars
CZ24365U1 (en) Apparatus for displaying information announcement in public transportation
US20070012216A1 (en) Systems and methods for advertising using one or more rail cars
Brown " America's Great Road" at the B&O Railroad Museum

Legal Events

Date Code Title Description
FZDE Discontinued