BRPI0709890A2 - Method and system for publishing online advertising - Google Patents

Abstract

<B> METHOD AND SYSTEM FOR PUBLISHING ADVERTISING ONLINE <D> The present invention discloses a method for publishing an online advertisement, including: transferring an advertising creation file in the raw format necessary to publish an advertisement; update a target advertising file according to the advertising creation file in the downloaded raw format; and display the advertisement according to the updated advertising target file. The present invention additionally provides a system for publishing an advertisement online, an advertisement processing apparatus and an advertisement service apparatus. The solution of the present invention allows the dynamic publication of advertisement in online games. In addition, an advertisement index file can be adopted in the solution of the present invention to contain advertising management parameters adapted to manage the advertisements displayed in the online games and, therefore, the publication of the advertisement can be more flexible and the advertisements can be more effective.

Description

Patent Descriptive Report for "SYSTEM METHOD FOR PUBLISHING ONLINE ADVERTISING".

Field of the Invention

The present invention relates to Internet technology, and in particular to a method and system for publishing an online advertisement and an advertisement processing apparatus and an advertising service apparatus.

With the widespread use of the Internet and the continuous development of information technology, online advertisements on the Internet have developed much faster than traditional advertisements and have changed the conventional marketing standard.

Currently, online advertisements are published on games primarily by customizing games. To be specific, raw advertising creative files are embedded in online games when online games are developed, and online games display the corresponding advertisements according to the raw format creative files when a user plays the games online. For example, in online chess and card games, game tables, cards, or chess pieces are used to display advertising.

According to the above technique for advertising online, provided that the raw format creative files needed to post an advertisement are embedded within online game clients, when new advertisements are to be published on games Online, online games must be re-programmed according to the new advertisements and the user must download the most recently re-programmed online games so that new online advertisements can be displayed to the user. in online games. For example, in a custom game zone for a beverage company on an instant messaging system, if the beverage company wants to display each update advertisement to online game users, users have to download new versions of the online game again. and again. As can be seen from the above, through the method for posting online advertisements in online games by embedding raw advertising creation files within online games, new pro-pageviews can only be served. by releasing new versions of online games, which makes the publication of new advertisements inconvenient.

Summary of the Invention

In view of the above, the main object of the present invention is to provide a method for publishing an online advertisement in order to publish a new advertisement in an online game without updating an online game program.

To achieve the above objective, the present invention provides a method for publishing an online advertisement, including:

transfer an advertisement creative file in raw format necessary to publish an advertisement;

update a target advertising file according to the raw format creative file; and

display the advertisement according to the updated propagation target file.

Another object of the present invention is to provide a system for publishing an online advertisement that publishes new advertisements to a game client without updating game programs.

To achieve the above objective, the present invention provides a system for publishing an online advertisement, including: an advertising service apparatus, an advertisement processing apparatus and a gaming client.

The advertising service apparatus is adapted to provide a raw advertising creation file needed to publish an advertisement; the advertisement processing apparatus is adapted to transfer the raw advertising creative file from the advertising service appliance and update a target advertising file on the game client according to the raw format creative file; and the game client is adapted to display the ad according to the updated advertising target file.

Still another object of the present invention is to provide an advertisement processing apparatus which enables a gaming customer to display new advertisements without updating a game program.

To achieve the above objective, the present invention provides an advertisement processing apparatus including: a raw format creative transfer unit and an update management unit.

The raw format creative transfer unit is adapted to transfer a creative file in formatoraw from an advertising service device; and the update management unit is adapted to update according to the raw advertising creative file transferred by the raw transfer creative unit, a target paging file on a client connected to the update management unit.

Still another object of the present invention is to provide a peer-to-peer advertising service that posts new advertisements in a game client without updating the game program.

To achieve the above objective, the present invention provides an advertising service apparatus, including: a raw format storage unit and the raw format processing unit.

The creative storage unit in formatoraw is adapted to store the creative file in the raw format needed to post advertisements; and the raw creative processing unit is adapted to extract a raw creative file from the storage unit and send the raw creative file to a unit of advertising processing.

According to the method for posting an online advertisement, the raw advertising creation file required to publish an advertisement is downloaded from the advertising service appliance, targeting advertising file on the game client is updated accordingly. according to the downloaded raw advertising creative file, and the banner to be published is displayed on the game client according to the updated advertising target file. Therefore, the goal of publishing a new advertisement can be achieved without updating the version of an online game in the game client. The present invention further provides a system for publishing an online advertisement, an advertisement processing apparatus and an advertising service apparatus. The solution of the present invention allows for the dynamic publication of in-game advertising. Additionally, an advertising index file may be adopted in the solution of the present invention to contain advertising management parameters adapted to manage advertisements displayed on online games, so advertising advertising may be more flexible and advertising may be more effective.

Brief Description of the Drawings

Embodiments of the present invention are described hereinafter in detail with reference to the accompanying drawings, in order to make the attributes and merits of the present invention more apparent to those skilled in the art. Among the accompanying drawings:

Figure 1 is a flow chart illustrating a method according to one embodiment of the present invention;

Figure 2 is a schematic diagram illustrating a structure of a system according to an embodiment of the present invention;

Figure 3 is a flow chart illustrating a method according to Preferred Embodiment 1 of the present invention;

Figure 4 is a schematic diagram illustrating a structure of a system in Preferred Embodiment 1 of the present invention;

Figure 5 is a flow chart illustrating a method according to Preferred Embodiment 2 of the present invention;

Figure 6 is a schematic diagram illustrating the structure of a system in Preferred Embodiment 2 of the present invention.

Detailed Description of the Invention

To achieve the main purpose of the embodiments of the present invention, one method includes: transferring a raw ad creative file needed to publish an advertisement, updating a target advertising file according to the creative file. page in downloaded raw format and display the advertisement to be published according to the updated advertisement target file.

In this disclosure, an entity publishing an advertisement is called a "publisher", that is, an advertising service apparatus to be described in embodiments of the present invention hereinafter; An entity displaying an advertisement is called a "display part", that is, a game client to be described in the embodiments of the present invention going forward. The publisher may be any entity that is already able to publish an advertisement and the display portion may be any entity that is capable of displaying an advertisement.

In accordance with the embodiments of the present invention, because the raw advertisement creation file required to post an advertisement is downloaded from the paging service apparatus, a new advertisement may be published without updating the version of a game. online at a customer.

The advertising target file in the above description includes a file that can be adopted by a game client to display an ad. The file can be used to display a game element in the game, such as the scenario or tool. Advertising published through a file conveys marketing information without affecting a user's gaming experience. For example, files corresponding to chess tables, cards, and chess pieces in online chess and card games, as well as graphics files displayed on roadside constructions in racing games, can be adopted as the target advertising file.

Figure 1 is a flowchart illustrating a method according to one embodiment of the present invention. As shown in Figure 1, the method is described as follows:

In Block 101, a formatoraw advertisement creation file required to publish an advertisement is transferred from an advertising service appliance; In Block 102, a pro-paging target file on a game client is updated according to the raw advertising decreation file; and in Block 103, the published advertisement is displayed on the game client according to the updated advertising target file.

Figure 2 is a schematic diagram illustrating a structure of a system in accordance with one embodiment of the present invention. As shown in Figure 2, the system includes: advertising service apparatus 21, advertisement processing apparatus 22 and gaming client 23 The advertising service apparatus 21 is principally adapted to provide a raw format creative file needed to publish an advertisement. The banner processing device 22 is mainly adapted to transfer the raw advertising creative file from the advertising service device 21 and to update a target advertising file on the gaming client23, according to the raw advertising creative file; and the game client 23 is primarily adapted to display the advertisement posted according to the updated advertisement target file.

The present invention is further described in detail hereinafter with reference to the accompanying drawings and embodiments, so that the object, solution and merits thereof could be more apparent.

In one embodiment of the present invention, in order to achieve better advertising effect and to avoid wasting network resources, the gaming client condition is considered prior to the transfer of a raw format advertising file so as to determining whether to transfer the raw ad creative file, or determining the raw ad creative file that matches the transfer game client. Preferred embodiments of the present invention are described below according to the two ways of determining above, respectively.

Figure 3 is a flow chart illustrating a method according to Preferred Embodiment 1 of the present invention. In Preferred Embodiment 1 of the present invention, prior to the raw-format seedling file being transferred, an advertisement index file containing a transfer address and an advertisement application parameter of the seedling file In raw format it is first transferred, and whether it is to transfer the advertisement file in formatoraw is determined according to the propagation application parameters contained in the advertisement index file. As shown in Figure 3, the method is described as follows:

In Block 301, an advertisement index file is transferred from an advertisement service apparatus. The banner index file contains the transfer address and advertising application parameter of the raw advertising file, as well as other parameters, such as information about the target advertising file and a display parameter.

If the advertisement index file contains the information about the advertisement target file and / or the display parameter, this indicates that the advertisement service appliance determines the advertisement target file to update and the display parameter. . Information about the target advertising file indicates the target advertising file to be acted upon and the information about the target advertising file can be: a file name. The display parameter indicates a view of a current advertisement and the display parameter may include: start time and / or end time of advertisement.

Of course, the advertisement service apparatus may not provide the advertisement target file information and / or the display parameter. In this case, the advertisement target file to be updated and the display parameter can be determined according to the pre-established advertisement target file and the pre-set display parameter. The advertising index file can be in the following format:

<AsResou rce>

<FileUrl> URL of formatoraw creative to upload </FileUrl>

</AdResource>

<Management>

<TimeStart> Advertisement Start Time </TimeStart> // in YYYY-MM-DD format hh: mm: ss

<TimeEnd> Advertising end time </TimeEnd> // in formatAYYY-MM-DD hh.mm.ss

</Management>

<Targeting>

<Age> Age in the format of: 18 - 25 </Age>

</Targeting>

In the file format given above, the text between <AdResource> and </AdResource> defines the transfer address information of the raw advertising file; The text between <Manage-ment> and </Management> sets the display parameter of the advertisement, especially including the start time and start time of the advertisement; and the text between <Targeting> and <Targeting> defines the advertising application parameter, especially including the user application parameter in this document. Further information can be defined in the corresponding parts in the format above, as needed.

In embodiments of the present invention, parameters in the advertisement index file other than the transfer address of the raw advertising file are generally referred to as advertisement management parameters. Of course, in addition to the parameters described above, the propagation management parameters may also include other parameters adapted to manage the advertisement.

In the Workflow of this embodiment, the advertising service apparatus determines the advertising management parameters. The advertising service apparatus may determine the information about the advertising target file and the display parameter according to the content of the advertising to be published. The display parameter may include: start time and / or end time of advertisement.

In addition, in this Block, the advertisement index file may be downloaded from the advertisement service device's pre-established address when the user connects to the online game and / or is regularly downloaded during the Online game display. The advertisement index file is the file corresponding to the advertisement to be published by the advertising service apparatus.

In Block 302, if it is to transfer the raw paging creation file, it is determined according to the advertising application parameter in the advertising index file, that is, if the customer game is eligible to display the advertisement is determined. If the game customer is eligible, Block 303 is executed; otherwise, Block 306 is executed.

The advertising application parameter may include a user application parameter and / or a game application parameter. The user application parameter is adapted to describe the target advertising population. For example, the user application parameter might indicate that the gaming client user must be between 18 and 30 years old. In this case, if it is to transfer the advertisement index file, it is determined according to the user registration information provided when the user connected to the online game, ie it is determined if the user age is between 18 and 30. If the user's age is between 18 and 30, the game client is eligible to display the advertisement and the raw advertising creation file can be downloaded; otherwise, the game client is not eligible to display the advertisement and the raw advertising creation file is not transferred.

In addition, the game application parameter is adapted to describe the type of game targeted by the advertisement, such as chess card game, sport game, pet game. If the game on the game client is not of the type described by the game application parameter, the game client is not eligible to display the advertisement and the corresponding raw creative file is not transferred. If the game client player is of the type described by the game application parameter, the game client is eligible to display the advertisement and the corresponding raw creative file is uploaded.

By using the two management methods above, advertising can be displayed to a specific group of people or in games of a specific type, that is, advertising can be published for a specific audience desired.

At Block 303, the formatoraw ad creative file is transferred from the raw ad creative file transfer address in the ad index file.

Because the size of the raw format advertising banner is usually large, the gaming client's bandwidth in use can be detected regularly so that the raw banner advertising file is transferred over the client's bandwidth. game, and thus, the user's gaming experience is not affected.

In Block 304, the advertising target file is updated by using the raw advertising creation file according to the information about the advertising target file in the advertising index file.

As described in Block 301 of this preferred embodiment, if the advertisement index file does not contain information about the advertisement target file, a pre-established file, that is, a fixed pro-target target file, may be updated. Or, the target advertising file matching the raw creative file type may be updated according to the raw creative file type, for example, according to the file format. Since the file is a graphic file, the target advertising file to be updated can also be determined according to the pixels of the graphic file.

In the above description, of the ways to update an advertising target file, the target advertising file to be updated may be a file originally adapted to display an advertisement in the game client, or a file originally adapted not to display in-game advertising. For example, in a card game, only the game table is originally adapted to display an advertisement; however, by applying the solution of the present invention, the advertisement displayed on the gaming table may be updated, or the cards may be adapted to display an advertisement while the advertisement displayed on the gaming table is unchanged. It can be seen from the above description that the location of the advertisement in the game interface is determined after the target advertising file to be updated is determined, and therefore, the advertising service apparatus can determine the location of the advertisement on the interface. face the game first and then determine the targeting file according to the given location.

In addition, different ways of updating are adopted to update the advertising target file according to different advertising display modes. For example, pagan display modes may relate to time, that is, the start and end time of the advertisement, the appointed time to display the advertisement, and the frequency of advertisement display for a user. In this case, the way to update the ad target file might include: changing the direction of a border from the original ad target file to the newly downloaded raw ad creation file and maintaining the original ad target file. In this way, the original file can be displayed when the advertisement does not need to be displayed, for example, at the end of the advertisement. When the original target advertising file is not in use, that is, it would not be used in the follow-up processes, another way of updating may be adopted, ie the way of updating in which the original target advertising file is used. overwritten by the newly downloaded raw advertising file. As can be seen from the above description of the ways to update the advertising target file, the way to update the advertising target file is sometimes determined according to an advertising display mode.

In Btoco 305, the advertisement to be currently published is displayed by the gaming client, according to the display parameter in the advertisement index, and the workflow is terminated.

The display parameter may include: start time and / or end time of the advertisement.

In this preferred embodiment of the present invention, Block 302 may be omitted, and is determined prior to Block 305, that is, before displaying the advertisement to be published, whether the gaming client is eligible to display the advertisement according to the application parameter of pro-paging in the advertising index file. If the game client is qualified, Block 305 is executed; otherwise, the workflow is terminated. The conditions for determining whether the game client is eligible to display the advertisement are described in Block 302.

At Block 306, the workflow is terminated.

According to the solution of the present invention, the gaming client may regularly report to the advertising service apparatus the advertising statistics, for example, the advertisement printing statistics, ie the number of times the advertisement is displayed on so that the advertising service apparatus can calculate the overall statistics of advertising publication information.

The foregoing describes the flowchart of the method adopted in Preferred Embodiment 1 of the present invention, and the following describes the system for publishing an online advertisement compatible with the method adopted in Preferred Embodiment 1 of the present invention.

Figure 4 is a schematic diagram illustrating the structure of a system in Preferred Embodiment 1 of the present invention. As shown in Figure 4, the system includes: advertisement service apparatus 41, advertisement processing apparatus 42, and game client 43.

The advertisement processing apparatus 42 mainly includes: raw format 421 file transfer unit and 422 update management unit. The raw format 421 file transfer unit is adapted to transfer an advertisement file in raw format from advertising service appliance 41. Update management unit 422 is adapted to update according to the raw format advertising file transferred by the format creative transfer unit raw 421, an advertising target file on the game client43 connected to the update management unit 422. The raw format transfer creative unit 421 may additionally include the index transfer unit 4212 and the 4211 management unit. The 4212 index transfer unit is primarily adapted to advertisement index file containing the transfer address of the creative-to-raw advertising creative file. The handling unit 4211 is primarily adapted for transferring the raw format creative file from the formatoraw creative file transfer address to the index file acquired by the index transfer unit4212. The raw advertisement creative file and the advertisement index file can be downloaded from the advertising service appliance 41 via the Hypertext Transfer Protocol (HTTP) over the Internet.

In addition, in order to avoid transferring raw format creative files incompatible with the game client 43 and wasting network resources, raw format transfer unit 421 may additionally include determination unit4213. The determination unit 4213 is adapted to determine, according to the advertisement application parameter contained in the advertisement index file, whether the game client 43 connected with the determination unit 4213 is qualified to display the advertisement. In addition, determination unit 4213 is further adapted to instruct management unit 4211 to transfer the raw paging build file if game client 43 qualifies.

Meanwhile, in order to publish advertising flexibly, the apparatus may additionally include display management unit 423 if the advertisement index file additionally contains the display parameter. The display management unit 423 is primarily adapted to manage the display of advertising on game client 43 according to the display parameter contained in the advertisement index file. If the advertising index file does not contain the display parameter, the game client 43 displays the updated advertising target file according to its original view of the advertising target file.

The advertisement processing apparatus 42 may additionally include the bandwidth management unit 424 so as not to affect the normal operation of the game while transferring the advertisement creation file in raw format. Bandwidth management unit 424 is primarily adapted to detect the bandwidth used by the game client 43, and to manage raw file transfer unit 421 according to a detection result, to transfer the creative file to formatoraw with the idle bandwidth of the game client 43.

The apparatus may additionally include the advertisement reporting unit 425, so that the advertising service apparatus 41 may know about the condition of publication of the advertisement on the gaming client43. Advertising reporting unit 425 is principally adapted to detect the condition of advertising on the gaming client 43 and to report advertising statistics to the advertising service apparatus 41. If the display management unit 423 manages the advertising requirement, In addition to advertising, the advertising reporting unit 425 may additionally be connected with the display management unit 423 and acquire advertising statistics in accordance with the management of the display management unit 423 in relation to the advertisement.

The advertisement processing apparatus 42 may be an apparatus connected to the gaming client 43, or may be integrated into the gaming client 43.

As shown in Figure 4, the advertising service appliance 41 includes the raw file storage unit 411 and the raw file processing unit 412. The storage unit raw format file format 411 is primarily adapted for storing the raw format creative files needed to post advertisements, and the raw 412 format creative processing unit is adapted to extract a creative file raw format from the storage unit and send the raw paging creative file to the advertisement processing apparatus 42.

The advertisement service apparatus 41 may additionally include the index management unit 413. The index management unit 413 is primarily adapted to send an advertisement index file containing the transfer address of the raw advertising creation file to the advertising processing apparatus 42.

Advertising service apparatus 41 may additionally include advertising statistics unit 414 so as to determine the condition of advertisement advertising on the gaming client 43. Advertising statistics unit 414 is connected to advertising reporting unit 425 on the appliance. processing data 42, and is primarily adapted to process the statistics reported by the advertising processing device 42. Data transmission between the advertising statistics unit 414 and the advertising reporting unit 425 may use the protocol private TCP / IP.

In advertising service appliance 41, raw format storage unit 411, raw creative file processing unit 412, and index management unit 413 can be configured. in a network entity or entities other than the network, according to practical situations.

Figure 5 is a flow chart illustrating a method according to Preferred Embodiment 2 of the present invention. In this preferred embodiment, the advertising service appliance chooses a raw client-friendly advertising creation file, so that the advertising service appliance can publish a banner to a specific target and perfect the effect. of advertising.

In Block 501, a request to post an advertisement is sent to the advertisement service appliance, the request containing the game client configuration information.

Configuration information may include: the type of game corresponding to the game client and / or user information of the user currently using the game client. The request may be sent to an appropriate advertising service apparatus in accordance with the pre-established address of the advertising service apparatus.

In Block 502, the advertisement service apparatus chooses an advertisement to be published to the gaming client according to the configuration information in the request, and determines the advertisement index file corresponding to the advertisement.

If the configuration information includes user information, for example, user age is 25 and user gender is male, appropriate advertisement for the user may be chosen to be published. If the configuration information includes the type of game, for example chess and card games, an advertisement suitable for publishing chess and card games may be chosen. Of course, the configuration information may include other information and the advertising service apparatus may choose suitable advertising for the gaming client according to any combination of varieties of information. The advertising service apparatus may also set advertising application parameters for each advertisement, and choose the advertisement to be published to the game client for associating the game client configuration information with the advertisement application parameters.

In Block 503, the advertisement service apparatus sends the advertisement index file to the requesting party requesting publication of the advertisement. The content of the advertisement index file may be similar to that described in Block 301 of Preferred Embodiment 1.

Blocks 504 to 506 are similar to Blocks 303 to 305 of Preferred Embodiment 1 and will not be further described in this document.

The foregoing describes the flowchart of the method adopted in Preferred Embodiment 2 of the present invention, and the following describes the system for publishing an online advertisement compatible with the method adopted in Preferred Embodiment 2 of the present invention.

Figure 6 is a schematic diagram illustrating a structure of a system in Preferred Embodiment 2 of the present invention. As shown in Figure 6, the system includes: advertisement service apparatus 61, advertisement processing apparatus 62 and game client 63.

The advertisement processing apparatus 62 includes the raw format transfer unit 621 and the update management unit 622. The raw format file transfer unit 621 additionally includes the index transfer unit 6212 and the management unit 621-1, which have similar functions to the corresponding units respectively in the advertisement processing apparatus 42 in Preferred Embodiment 1 and further will not be described herein.

Unlike the corresponding unit in Preferred Embodiment1, the raw format creative transfer unit 621 in Figure € does not include determination unit 4213, but instead a request unit 6213. Request unit 6213 is mainly adapted to request the advertising service apparatus to publish an advertisement.

The advertisement processing apparatus additionally includes: display management unit 623, bandwidth management unit 624, and advertising reporting unit 625, which are similar to the corresponding units in Preferred Embodiment 1 , and will not be further described in this document.

Advertising service apparatus 61 in Figure 6 chooses the page to be published according to the configuration information reported by advertisement processing apparatus 62, and the difference between this preferred embodiment and preferred embodiment 1 is that the advertising management unit The index 613 additionally includes the advertisement pick unit 6132 and the transmission unit 6131. The advertisement choice unit 6132 is mainly adapted to receive the requisition for publication of an advertisement and to choose the advertisement to be published on the gaming client according to game client configuration information contained in the request; and is further adapted to determine the advertisement index file corresponding to the chosen advertisement. The processing unit is primarily adapted to send the advertisement index file determined by advertisement choice unit 6132. Other system components in Preferred Embodiment 2 are similar to the corresponding components in Preferred Embodiment 1, and will not be further described herein. document.

The solution of the present invention may be applied to game clients running online games as well as game clients playing offline games. The advertising processing apparatus is not necessarily configured on a gaming client, and therefore, even if the gaming client does not access the Internet, the solution of the present invention may be applied as long as the advertising processing apparatus has an Internet access. .

According to preferred embodiments of the present invention, the solution of embodiments of the present invention may publish a new advertisement without updating the version of an online game on the client. The solution of the present invention allows for the dynamic publication of advertising on online games without updating the version of online games. Additionally, an advertising index file may be adopted in the embodiments of the present invention to contain advertising management parameters adapted to manage advertisements displayed in online games, and advertising advertising may therefore be more flexible. And advertisements can be more effective.

The foregoing is only preferred embodiments of the present invention, and is not for use in limiting the invention. Any modification, equivalent substitution or improvement made without departing from the spirit and principles of the present invention should be covered by the scope of protection of the present invention.

Claims (19)

Method for publishing an online advertisement, comprising: uploading a raw advertising file needed to publish an advertisement, updating a target advertising file according to the raw advertising file; and display the advertisement according to the updated propagation target file. A method according to claim 1 further comprising: acquiring an advertisement index file containing a raw format transfer file address before transferring the raw raw format file where to transfer the advertising file in formatoraw comprises: transfer the advertising file in raw format from the transfer address contained in the advertising index file. A method according to claim 2, wherein the advertisement index file further comprises an advertisement application parameter; and the method further comprises: between transferring the creative file to formatoraw and acquiring the advertising index file containing a transfer address from the raw creative file, determine, according to the advertising application parameter , if an entity displaying the advertisement is eligible to display the advertisement, and transfer the creative file in raw format if the entity is qualified. A method according to claim 3, wherein the advertising application parameter comprises a user application parameter and / or a game application parameter. A method according to claim 2, wherein acquiring the advertisement index file containing the transfer address of the raw advertising file comprises: requesting an entity that publishes the advertisement to publish the advertisement; and send, as the entity that publishes the advertisement, the advertisement index file containing a transfer address from the raw advertising creation file. The method according to claim 5, wherein the request to publish the advertisement comprises: configuration information of an entity displaying the advertisement; and between requesting an advertising publisher to publish the advertising and sending the advertising index file the advertising index file, the method further comprises: choosing from the advertising publisher the advertisement corresponding to the configuration information received; and determine the advertising index file corresponding to the advertisement. A method according to claim 6, wherein the entity displaying the advertisement is a game client and the configuration information comprises: information of a game corresponding to the game client, and / or information from a user using the game client at present. A method according to any one of claims 2 to 7, wherein the advertising index file further comprises information about the advertising target file; Updating the advertising target file comprises: updating the advertising target file corresponding to the information about the advertising target file in the advertising index file. 9. A system for publishing an advertisement online, comprising: an advertising service apparatus adapted to provide a raw advertising creation file necessary to publish an advertisement, an advertising processing apparatus adapted to transfer the raw advertising creative file from the advertising service appliance and update a target advertising file according to the raw advertising creative file; It is a game client, adapted to display advertising according to the updated advertising target file on the game client. 10. Advertising processing apparatus, comprising: a formatoraw creative file transfer unit adapted for transferring a raw format advertising file from an advertising service apparatus; an update management unit, adapted to update, according to the raw format advertising file transferred by the creative transfer unit in formatoraw, an advertising index file on a game client connected with the media management unit. update. Apparatus according to claim 10, wherein the raw format creation file transfer unit comprises: an index transfer unit adapted to acquire an advertisement index file containing a transfer address from the advertisement file. in raw format; A management unit, adapted for transferring the raw advertising file from the transfer address of the raw advertising file to the index file acquired by the index transfer unit. Apparatus according to claim 11, wherein the raw file transfer unit additionally comprises: a determination unit adapted to determine according to an advertisement application parameter contained in the index file advertising, if the gaming client connected to the advertising-processing device is eligible to display the advertisement; Instruct the handling unit to transfer the banner creative in raw format if the game client is eligible. Apparatus according to claim 11 or 12, wherein the raw file transfer unit additionally comprises: a requesting unit adapted for requesting the advertising service apparatus to publish the advertisement. Apparatus according to claim 11 or 12 further comprising: a display management unit adapted to manage the display of advertising on the gaming client in accordance with a display parameter contained in the file. acquired by the advertising index transfer unit. An apparatus according to claim 10, 11 or 12 further comprising: a bandwidth management unit adapted to detect the bandwidth used by the gaming client and to manage the creative file transfer unit in the raw format, as a result of detection, to transfer the raw paging creation file to the idle bandwidth of the game client. Apparatus according to claim 10, 11 or 12 further comprising: an advertisement reporting unit adapted to detect a condition of advertisement on the gaming client and reporting advertisement statistics to the apparatus of advertising service. An advertising service apparatus, comprising: a raw format creative storage unit adapted for storing a raw format creative file needed to publish an advertisement; a raw-to-shape creative processing unit, adapted to extract the formatoraw creative file from the storage unit and send the raw-format creative file to a creative-processing device . An apparatus according to claim 17 further comprising: an index management unit for sending an advertising index file containing a raw advertising file transfer address to the advertising processing apparatus. Apparatus according to claim 18, wherein the index management unit comprises: an advertisement choice unit adapted to receive a request to publish the advertisement and choose the advertisement to be published according to a customer's configuration information the game contained in the request, and determine the advertisement index file corresponding to the chosen advertisement; A processing unit adapted to send the advertising index file determined by the ad-unit of choice.