BR112016022201A8 - inserção de propaganda direcionada para dados de mídia de fluxo contínuo - Google Patents

inserção de propaganda direcionada para dados de mídia de fluxo contínuo

Info

Publication number
BR112016022201A8
BR112016022201A8 BR112016022201A BR112016022201A BR112016022201A8 BR 112016022201 A8 BR112016022201 A8 BR 112016022201A8 BR 112016022201 A BR112016022201 A BR 112016022201A BR 112016022201 A BR112016022201 A BR 112016022201A BR 112016022201 A8 BR112016022201 A8 BR 112016022201A8
Authority
BR
Brazil
Prior art keywords
media data
advertising
targeted advertisement
advertisement insertion
streaming media
Prior art date
Application number
BR112016022201A
Other languages
English (en)
Other versions
BR112016022201B1 (pt
BR112016022201A2 (pt
Inventor
Charles Nung Lo
Thomas Stockhammer
Gordon Kent Walker
Jun Wang
Nagaraju Naik
Carlos Marcelo Dias Pazos
Original Assignee
Qualcomm Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Qualcomm Inc filed Critical Qualcomm Inc
Publication of BR112016022201A2 publication Critical patent/BR112016022201A2/pt
Publication of BR112016022201A8 publication Critical patent/BR112016022201A8/pt
Publication of BR112016022201B1 publication Critical patent/BR112016022201B1/pt

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
    • H04L65/612—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/65—Network streaming protocols, e.g. real-time transport protocol [RTP] or real-time control protocol [RTCP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/75—Media network packet handling
    • H04L65/765—Media network packet handling intermediate
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44209—Monitoring of downstream path of the transmission network originating from a server, e.g. bandwidth variations of a wireless network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4524—Management of client data or end-user data involving the geographical location of the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/845—Structuring of content, e.g. decomposing content into time segments
    • H04N21/8456—Structuring of content, e.g. decomposing content into time segments by decomposing the content in the time domain, e.g. in time segments
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/854—Content authoring
    • H04N21/85406—Content authoring involving a specific file format, e.g. MP4 format

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Computer Graphics (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Security & Cryptography (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Data Exchanges In Wide-Area Networks (AREA)

Abstract

inserção de propaganda direcionada para dados de mídia de fluxo contínuo. em um exemplo, um método de recuperar dados de mídia inclui, pelo cliente do serviço de multimídia de broadcast/multicast (mbms) de um dispositivo do cliente: receber dados de mídia de propaganda de um ou mais grupos de propaganda, receber um valor identificador para um dos grupos de propaganda a partir de um fluxo contínuo adaptativo dinâmico através do cliente http (dash) do dispositivo do cliente; extrair os dados da mídia de propaganda do grupo de anúncio correspondente ao valor do identificador; e fornecer os dados de mídia da propaganda extraídos para o cliente dash.
BR112016022201-6A 2014-03-24 2015-03-24 Método para recuperar dados de mídia por um dispositivo cliente que tem um cliente de serviço de multicast de multimídia e um cliente de streaming adaptativo dinâmico sobre http, dispositivo cliente que tem um cliente de serviço de multicast de multimídia e um cliente de streaming adaptativo dinâmico sobre http, e, memória legível por computador BR112016022201B1 (pt)

Applications Claiming Priority (7)

Application Number Priority Date Filing Date Title
US201461969707P 2014-03-24 2014-03-24
US61/969,707 2014-03-24
US201461973063P 2014-03-31 2014-03-31
US61/973,063 2014-03-31
US14/665,500 2015-03-23
US14/665,500 US10902474B2 (en) 2014-03-24 2015-03-23 Targeted advertisement insertion for streaming media data
PCT/US2015/022257 WO2015148513A1 (en) 2014-03-24 2015-03-24 Targeted advertisement insertion for streaming media data

Publications (3)

Publication Number Publication Date
BR112016022201A2 BR112016022201A2 (pt) 2017-08-15
BR112016022201A8 true BR112016022201A8 (pt) 2021-07-13
BR112016022201B1 BR112016022201B1 (pt) 2023-12-12

Family

ID=54142548

Family Applications (1)

Application Number Title Priority Date Filing Date
BR112016022201-6A BR112016022201B1 (pt) 2014-03-24 2015-03-24 Método para recuperar dados de mídia por um dispositivo cliente que tem um cliente de serviço de multicast de multimídia e um cliente de streaming adaptativo dinâmico sobre http, dispositivo cliente que tem um cliente de serviço de multicast de multimídia e um cliente de streaming adaptativo dinâmico sobre http, e, memória legível por computador

Country Status (6)

Country Link
US (1) US10902474B2 (pt)
EP (1) EP3123734A1 (pt)
JP (1) JP6612249B2 (pt)
CN (1) CN106165434B (pt)
BR (1) BR112016022201B1 (pt)
WO (1) WO2015148513A1 (pt)

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Also Published As

Publication number Publication date
JP2017517167A (ja) 2017-06-22
US10902474B2 (en) 2021-01-26
EP3123734A1 (en) 2017-02-01
CN106165434A (zh) 2016-11-23
BR112016022201B1 (pt) 2023-12-12
BR112016022201A2 (pt) 2017-08-15
US20150269629A1 (en) 2015-09-24
CN106165434B (zh) 2019-10-18
JP6612249B2 (ja) 2019-11-27
WO2015148513A1 (en) 2015-10-01

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