BR112018077482A2 - sistemas e métodos para introduzir anúncios em conteúdo de transmissão em fluxo contínuo - Google Patents
sistemas e métodos para introduzir anúncios em conteúdo de transmissão em fluxo contínuoInfo
- Publication number
- BR112018077482A2 BR112018077482A2 BR112018077482-0A BR112018077482A BR112018077482A2 BR 112018077482 A2 BR112018077482 A2 BR 112018077482A2 BR 112018077482 A BR112018077482 A BR 112018077482A BR 112018077482 A2 BR112018077482 A2 BR 112018077482A2
- Authority
- BR
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- content item
- ads
- unmarked content
- systems
- Prior art date
Links
- 238000000034 method Methods 0.000 title abstract 3
- 238000003780 insertion Methods 0.000 abstract 6
- 230000037431 insertion Effects 0.000 abstract 6
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
- H04L65/612—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/75—Media network packet handling
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/75—Media network packet handling
- H04L65/762—Media network packet handling at the source
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/23418—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
- H04N21/234309—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by transcoding between formats or standards, e.g. from MPEG-2 to MPEG-4 or from Quicktime to Realvideo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47217—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/845—Structuring of content, e.g. decomposing content into time segments
- H04N21/8455—Structuring of content, e.g. decomposing content into time segments involving pointers to the content, e.g. pointers to the I-frames of the video stream
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Databases & Information Systems (AREA)
- Marketing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- General Business, Economics & Management (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Physics & Mathematics (AREA)
- Entrepreneurship & Innovation (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Computer Graphics (AREA)
- Human Computer Interaction (AREA)
- Information Transfer Between Computers (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
trata-se de sistemas e métodos para introduzir anúncios em conteúdo de transmissão em fluxo contínuo. em algumas modalidades, um método compreende receber um ou mais anúncios. um item de conteúdo não-marcado pode ser recebido, o item de conteúdo não-marcado compreendendo um vídeo habilitado para transmissão em fluxo incluindo um conjunto de quadros pretos sequenciais. um ponto de inserção pode ser identificado com base em uma localização de pelo menos um quatro preto do conjunto de quadros pretos sequenciais sem necessitar de entrada do usuário, o ponto de inserção identificado durante a transmissão em fluxo contínuo do item de conteúdo não-marcado para um sistema do consumidor, o ponto de inserção estando à frente de um ponto de reprodução atual. o um ou mais anúncios podem ser introduzidos no item de conteúdo não-marcado no ponto de inserção. o item de conteúdo não-marcado pode ser transmitido em fluxo contínuo para um sistema do consumidor até que o ponto de inserção seja alcançado, e o um ou mais anúncios podem ser transmitidos em fluxo contínuo para o sistema do consumidor quando o ponto de inserção é alcançado.
Applications Claiming Priority (7)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US15/199,789 | 2016-06-30 | ||
US15/199,789 US9723372B1 (en) | 2016-06-30 | 2016-06-30 | Systems and methods for stitching advertisements in streaming content |
US15/232,561 US9743156B1 (en) | 2016-06-30 | 2016-08-09 | Systems and methods for stitching advertisements in streaming content |
US15/232,561 | 2016-08-09 | ||
US15/438,365 | 2017-02-21 | ||
US15/438,365 US9872049B1 (en) | 2016-06-30 | 2017-02-21 | Systems and methods for dynamic stitching of advertisements |
PCT/US2017/035235 WO2018004958A1 (en) | 2016-06-30 | 2017-05-31 | Systems and methods for stitching advertisements in streaming content |
Publications (2)
Publication Number | Publication Date |
---|---|
BR112018077482A2 true BR112018077482A2 (pt) | 2019-04-02 |
BR112018077482B1 BR112018077482B1 (pt) | 2021-06-01 |
Family
ID=60787798
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
BR112018077482-0A BR112018077482B1 (pt) | 2016-06-30 | 2017-05-31 | Sistemas e métodos para introduzir anúncios em conteúdo de transmissão |
Country Status (6)
Country | Link |
---|---|
US (2) | US9872049B1 (pt) |
EP (1) | EP3479589B1 (pt) |
JP (3) | JP6643509B2 (pt) |
CN (2) | CN111885396B (pt) |
BR (1) | BR112018077482B1 (pt) |
WO (1) | WO2018004958A1 (pt) |
Families Citing this family (10)
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US10448065B2 (en) * | 2017-05-12 | 2019-10-15 | Comcast Cable Communications, Llc | Conditioning segmented content |
US10856022B2 (en) * | 2017-10-02 | 2020-12-01 | Facebook, Inc. | Dynamically providing digital content to client devices by analyzing insertion points within a digital video |
CN110545462A (zh) * | 2018-05-29 | 2019-12-06 | 优酷网络技术(北京)有限公司 | 视频处理方法及装置 |
US11373009B2 (en) * | 2018-10-02 | 2022-06-28 | Comcast Cable Communications, Llc | Content playlist integrity |
BR112021016468A2 (pt) * | 2019-02-19 | 2021-12-28 | Next Jump Inc | Melhoramentos relacionados com sistemas e métodos de feedbacks eletrônicos interativos de funcionários |
US11418826B2 (en) * | 2019-06-07 | 2022-08-16 | Roku, Inc. | Content-modification system with supplemental content stitching feature |
US11109088B2 (en) | 2019-06-07 | 2021-08-31 | Roku, Inc. | Content-modification system with unscheduling feature |
CN111193936B (zh) * | 2019-12-27 | 2021-11-12 | 腾讯科技(深圳)有限公司 | 视频流传输方法、装置、电子设备及计算机可读存储介质 |
CN111225255B (zh) * | 2020-01-20 | 2022-03-15 | 北京字节跳动网络技术有限公司 | 目标视频推送播放方法、装置、电子设备及存储介质 |
US11418821B1 (en) * | 2021-02-09 | 2022-08-16 | Gracenote, Inc. | Classifying segments of media content using closed captioning |
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2017
- 2017-02-21 US US15/438,365 patent/US9872049B1/en active Active
- 2017-05-31 WO PCT/US2017/035235 patent/WO2018004958A1/en unknown
- 2017-05-31 BR BR112018077482-0A patent/BR112018077482B1/pt active IP Right Grant
- 2017-05-31 JP JP2018569089A patent/JP6643509B2/ja active Active
- 2017-05-31 EP EP17820827.8A patent/EP3479589B1/en active Active
- 2017-05-31 CN CN202010735033.6A patent/CN111885396B/zh active Active
- 2017-05-31 CN CN201780051796.5A patent/CN110024413B/zh active Active
- 2017-12-26 US US15/854,608 patent/US10165308B2/en active Active
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2020
- 2020-01-06 JP JP2020000179A patent/JP2020074543A/ja active Pending
- 2020-12-11 JP JP2020205925A patent/JP7284142B2/ja active Active
Also Published As
Publication number | Publication date |
---|---|
JP7284142B2 (ja) | 2023-05-30 |
JP2020074543A (ja) | 2020-05-14 |
CN110024413A (zh) | 2019-07-16 |
JP6643509B2 (ja) | 2020-02-12 |
BR112018077482B1 (pt) | 2021-06-01 |
EP3479589A1 (en) | 2019-05-08 |
US9872049B1 (en) | 2018-01-16 |
EP3479589B1 (en) | 2023-07-05 |
CN111885396B (zh) | 2022-12-06 |
US10165308B2 (en) | 2018-12-25 |
JP2019527951A (ja) | 2019-10-03 |
EP3479589A4 (en) | 2020-01-08 |
US20180007405A1 (en) | 2018-01-04 |
CN110024413B (zh) | 2020-08-21 |
EP3479589C0 (en) | 2023-07-05 |
WO2018004958A1 (en) | 2018-01-04 |
US20180124440A1 (en) | 2018-05-03 |
CN111885396A (zh) | 2020-11-03 |
JP2021052416A (ja) | 2021-04-01 |
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Free format text: AS CLASSIFICACOES ANTERIORES ERAM: H04N 21/81 , H04N 21/234 , H04N 21/262 , H04N 21/472 , H04N 21/2668 , H04L 29/06 , H04L 29/08 , G06Q 30/02 Ipc: H04N 21/234 (2011.01), H04N 21/2343 (2011.01), H04 |
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