BR112015022895A2 - enriquecimento do marketing de prateleira e ponto de venda - Google Patents
enriquecimento do marketing de prateleira e ponto de vendaInfo
- Publication number
- BR112015022895A2 BR112015022895A2 BR112015022895A BR112015022895A BR112015022895A2 BR 112015022895 A2 BR112015022895 A2 BR 112015022895A2 BR 112015022895 A BR112015022895 A BR 112015022895A BR 112015022895 A BR112015022895 A BR 112015022895A BR 112015022895 A2 BR112015022895 A2 BR 112015022895A2
- Authority
- BR
- Brazil
- Prior art keywords
- shelf
- user
- enrichment
- point
- sale marketing
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y04—INFORMATION OR COMMUNICATION TECHNOLOGIES HAVING AN IMPACT ON OTHER TECHNOLOGY AREAS
- Y04S—SYSTEMS INTEGRATING TECHNOLOGIES RELATED TO POWER NETWORK OPERATION, COMMUNICATION OR INFORMATION TECHNOLOGIES FOR IMPROVING THE ELECTRICAL POWER GENERATION, TRANSMISSION, DISTRIBUTION, MANAGEMENT OR USAGE, i.e. SMART GRIDS
- Y04S50/00—Market activities related to the operation of systems integrating technologies related to power network operation or related to communication or information technologies
- Y04S50/14—Marketing, i.e. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Development Economics (AREA)
- Accounting & Taxation (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
- Mobile Radio Communication Systems (AREA)
Abstract
“enriquecimento do marketing de prateleira e ponto de venda” resumo um dispositivo móvel do usuário está localizado dentro de alguns pés de um local específico em uma loja ou outro negócio. a partir do perfil do usuário, é determinado se o usuário pode estar interessado em um produto específico vendido na loja. uma mensagem é enviada ao dispositivo móvel do usuário para levar o usuário a uma posição diretamente na frente do produto na prateleira. a mensagem também pode incluir um cupom ou outro material promocional. 1/1
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US201361792983P | 2013-03-15 | 2013-03-15 | |
PCT/US2014/028236 WO2014144009A1 (en) | 2013-03-15 | 2014-03-14 | Shelf-level marketing and point of sales enrichment |
Publications (1)
Publication Number | Publication Date |
---|---|
BR112015022895A2 true BR112015022895A2 (pt) | 2017-07-18 |
Family
ID=51532279
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
BR112015022895A BR112015022895A2 (pt) | 2013-03-15 | 2014-03-14 | enriquecimento do marketing de prateleira e ponto de venda |
Country Status (13)
Country | Link |
---|---|
US (1) | US20140279015A1 (pt) |
EP (1) | EP2973353A4 (pt) |
JP (1) | JP2016521399A (pt) |
KR (2) | KR20160007488A (pt) |
CN (1) | CN105264564A (pt) |
AU (1) | AU2014227944A1 (pt) |
BR (1) | BR112015022895A2 (pt) |
CA (1) | CA2903559A1 (pt) |
HK (1) | HK1221804A1 (pt) |
RU (1) | RU2644147C2 (pt) |
SG (2) | SG11201507174TA (pt) |
TW (1) | TW201447785A (pt) |
WO (1) | WO2014144009A1 (pt) |
Families Citing this family (20)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20150058123A1 (en) * | 2013-08-23 | 2015-02-26 | Michael George Lenahan | Contextually aware interactive advertisements |
BR112016007886A8 (pt) * | 2013-10-08 | 2020-03-10 | Skywell Llc | geradores de água atmosférica portátil para operar em um ambiente com ar ambiente e gerar água potável disso, e sistema |
US9721314B2 (en) | 2013-10-28 | 2017-08-01 | Square, Inc. | Apportioning shared financial expenses |
US9767471B1 (en) | 2014-03-24 | 2017-09-19 | Square, Inc. | Determining recommendations from buyer information |
US20160275578A1 (en) * | 2015-03-18 | 2016-09-22 | Christopher Amundsen | Enterprise system, method and computer program product for aggregating and pro rating expenses across members of a networked virtual collective |
TWI587231B (zh) * | 2015-10-14 | 2017-06-11 | 財團法人工業技術研究院 | 商品推播方法與系統 |
US10733631B2 (en) * | 2016-05-05 | 2020-08-04 | State Farm Mutual Automobile Insurance Company | Using cognitive computing to provide targeted offers for preferred products to a user via a mobile device |
CN106327303B (zh) * | 2016-08-24 | 2019-05-21 | 北京无线体育俱乐部有限公司 | 交易数据处理方法及装置 |
US9756607B1 (en) * | 2016-10-26 | 2017-09-05 | International Business Machines Corporation | Automated notification muting responsive to predicted location |
US10417663B2 (en) | 2016-10-28 | 2019-09-17 | International Busienss Machines Corporation | Ephemeral geofence campaign system |
US10963887B1 (en) | 2016-11-30 | 2021-03-30 | Square, Inc. | Utilizing proxy contact information for merchant communications |
TWI635450B (zh) * | 2016-12-14 | 2018-09-11 | 中華電信股份有限公司 | Personalized product recommendation method |
US10740822B1 (en) | 2016-12-19 | 2020-08-11 | Square, Inc. | Using data analysis to connect merchants |
US9924315B1 (en) | 2017-01-03 | 2018-03-20 | International Business Machines Corporation | Dynamic geofence |
US9820097B1 (en) | 2017-01-05 | 2017-11-14 | International Business Machines Corporation | Geofence location detection |
JP7013658B2 (ja) * | 2017-03-15 | 2022-02-01 | 日本電気株式会社 | 情報処理装置、情報処理方法、端末、情報処理システム及びプログラム |
CN107465741B (zh) * | 2017-08-02 | 2020-09-04 | 北京星选科技有限公司 | 信息推送方法和装置 |
US10171940B1 (en) | 2017-09-07 | 2019-01-01 | International Business Machines Corporation | Transportation activated geofence |
US10679239B2 (en) | 2018-01-11 | 2020-06-09 | AnyQpon Inc. | Data integration and analysis of geolocation data from an electronic file |
US12001419B1 (en) | 2018-01-11 | 2024-06-04 | AnyQpon Inc. | Database system for triggering event notifications based on updates to database records in an electronic file |
Family Cites Families (24)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JPH09218899A (ja) * | 1996-02-14 | 1997-08-19 | Hitachi Ltd | 商品の自動補充処理方法 |
AU2001251634A1 (en) * | 2000-04-17 | 2001-10-30 | Emtera Corporation | System and method for wireless purchases of goods and services |
US20020091568A1 (en) * | 2001-01-10 | 2002-07-11 | International Business Machines Corporation | Personalized profile based advertising system and method with integration of physical location using GPS |
JP2003323570A (ja) * | 2002-04-30 | 2003-11-14 | Tokai Univ | 情報提供装置、携帯端末装置、並びに、買物支援システム |
JP2006113620A (ja) * | 2004-10-12 | 2006-04-27 | Adjust:Kk | ハウツ―市場ドットコム |
US20060200480A1 (en) * | 2005-03-01 | 2006-09-07 | Harris David N | System and method for using product identifiers |
AU2012200288B2 (en) * | 2006-01-19 | 2014-07-17 | Locator Ip, Lp | Interactive advisory system |
JP2008305037A (ja) * | 2007-06-06 | 2008-12-18 | Fuji Xerox Co Ltd | 顧客支援システム |
US20080313037A1 (en) * | 2007-06-15 | 2008-12-18 | Root Steven A | Interactive advisory system |
US20090171781A1 (en) * | 2008-01-02 | 2009-07-02 | Sheila Elizabeth Allen | Location based advertisement delivery to pervasive devices |
JP5081984B2 (ja) * | 2008-01-15 | 2012-11-28 | サンライズ アール アンド ディー ホールディングス,エルエルシー | 通信用マルチネットワークを使用する店舗内買物客のリアルタイム位置追跡システム |
US8199966B2 (en) * | 2008-05-14 | 2012-06-12 | International Business Machines Corporation | System and method for providing contemporaneous product information with animated virtual representations |
US7707073B2 (en) * | 2008-05-15 | 2010-04-27 | Sony Ericsson Mobile Communications, Ab | Systems methods and computer program products for providing augmented shopping information |
US20100042483A1 (en) * | 2008-08-12 | 2010-02-18 | Mettler-Toledo, Inc. | System and method for providing consumer information on a printed coupon or label |
US20100331016A1 (en) * | 2009-05-27 | 2010-12-30 | Geodelic, Inc. | Location-based promotion for a mobile communication network |
KR20110012122A (ko) * | 2009-07-29 | 2011-02-09 | 숭실대학교산학협력단 | 이동통신 단말기, 매장 관리 서버 및 스마트 카트를 이용한 쇼핑 서비스 시스템 및 쇼핑 서비스 제공 방법 |
US20110066497A1 (en) * | 2009-09-14 | 2011-03-17 | Choicestream, Inc. | Personalized advertising and recommendation |
US20120203620A1 (en) * | 2010-11-08 | 2012-08-09 | Douglas Howard Dobyns | Techniques For Wireless Communication Of Proximity Based Marketing |
CN102075856A (zh) * | 2010-12-06 | 2011-05-25 | 郑茂 | 移动通信定位技术辅助精准无线广告信息投放方法和系统 |
US20120229624A1 (en) * | 2011-03-08 | 2012-09-13 | Bank Of America Corporation | Real-time image analysis for providing health related information |
US20120278172A1 (en) * | 2011-04-26 | 2012-11-01 | Microsoft Corporation | Delivering location-based offers based on consumer characteristics |
US20130046589A1 (en) * | 2011-08-19 | 2013-02-21 | Bank Of America Corporation | Varying offers based on proximity to customer's current location |
US20130290106A1 (en) * | 2012-03-08 | 2013-10-31 | Augme Technologies, Inc. | System and method for providing directions to items of interest |
US10192214B2 (en) * | 2013-03-11 | 2019-01-29 | Google Llc | Pending deposit for payment processing system |
-
2014
- 2014-03-14 BR BR112015022895A patent/BR112015022895A2/pt not_active Application Discontinuation
- 2014-03-14 EP EP14763230.1A patent/EP2973353A4/en not_active Withdrawn
- 2014-03-14 CA CA2903559A patent/CA2903559A1/en not_active Abandoned
- 2014-03-14 SG SG11201507174TA patent/SG11201507174TA/en unknown
- 2014-03-14 SG SG10201705730YA patent/SG10201705730YA/en unknown
- 2014-03-14 AU AU2014227944A patent/AU2014227944A1/en not_active Abandoned
- 2014-03-14 JP JP2016502743A patent/JP2016521399A/ja active Pending
- 2014-03-14 KR KR1020157027264A patent/KR20160007488A/ko not_active Application Discontinuation
- 2014-03-14 TW TW103109503A patent/TW201447785A/zh unknown
- 2014-03-14 CN CN201480028458.6A patent/CN105264564A/zh active Pending
- 2014-03-14 KR KR1020177027685A patent/KR20170116224A/ko not_active Application Discontinuation
- 2014-03-14 WO PCT/US2014/028236 patent/WO2014144009A1/en active Application Filing
- 2014-03-14 RU RU2015141325A patent/RU2644147C2/ru not_active IP Right Cessation
- 2014-03-18 US US14/218,255 patent/US20140279015A1/en not_active Abandoned
-
2016
- 2016-07-20 HK HK16108642.7A patent/HK1221804A1/zh unknown
Also Published As
Publication number | Publication date |
---|---|
JP2016521399A (ja) | 2016-07-21 |
CA2903559A1 (en) | 2014-09-18 |
SG10201705730YA (en) | 2017-08-30 |
HK1221804A1 (zh) | 2017-06-09 |
TW201447785A (zh) | 2014-12-16 |
RU2015141325A (ru) | 2017-04-24 |
WO2014144009A1 (en) | 2014-09-18 |
KR20170116224A (ko) | 2017-10-18 |
KR20160007488A (ko) | 2016-01-20 |
AU2014227944A1 (en) | 2015-09-17 |
CN105264564A (zh) | 2016-01-20 |
EP2973353A1 (en) | 2016-01-20 |
RU2644147C2 (ru) | 2018-02-07 |
SG11201507174TA (en) | 2015-10-29 |
EP2973353A4 (en) | 2016-08-24 |
US20140279015A1 (en) | 2014-09-18 |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
B06F | Objections, documents and/or translations needed after an examination request according [chapter 6.6 patent gazette] | ||
B06U | Preliminary requirement: requests with searches performed by other patent offices: procedure suspended [chapter 6.21 patent gazette] | ||
B11B | Dismissal acc. art. 36, par 1 of ipl - no reply within 90 days to fullfil the necessary requirements |