BR0204431A - Classificação do perfil do usuário por análise de utilização de rede - Google Patents

Classificação do perfil do usuário por análise de utilização de rede

Info

Publication number
BR0204431A
BR0204431A BR0204431-5A BR0204431A BR0204431A BR 0204431 A BR0204431 A BR 0204431A BR 0204431 A BR0204431 A BR 0204431A BR 0204431 A BR0204431 A BR 0204431A
Authority
BR
Brazil
Prior art keywords
user
user profile
web pages
vector
accessed
Prior art date
Application number
BR0204431-5A
Other languages
English (en)
Inventor
Eytan Adar
Lada A Adamic
Francine R Chen
Original Assignee
Xerox Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Xerox Corp filed Critical Xerox Corp
Publication of BR0204431A publication Critical patent/BR0204431A/pt

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/99931—Database or file accessing
    • Y10S707/99933—Query processing, i.e. searching
    • Y10S707/99936—Pattern matching access

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Complex Calculations (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

"CLASSIFICAçãO DO PERFIL DO USUáRIO POR ANáLISE DE UTILIZAçãO DE REDE". As informações demográficas de um usuário da Internet são previstas com base em uma análise de páginas da rede acessadas. As páginas da rede acessadas pelo usuário da Internet são detectadas e mapeadas para um vetor de percurso do usuário o qual é convertido em um vetor de percurso do usuário ponderado normalizado. Um vetor de centróide identifica os padrões de acesso de página da rede dos usuários com um atributo de perfil do usuário compartilhado. O atributo de perfil do usuário é designado ao usuário da lnternet com base em uma comparação dos vetores. Os valores de tendência são também designados para um conjunto de páginas da rede e um atributo de perfil do usuário pode ser previsto para um usuário da Internet com base nos valores de tendência de páginas da rede acessadas pelo usuário. Os atributos do usuário podem também ser previstos com base nos resultados de um processo de maximização de expectativa. As informações demográficas podem ser previstas com base nos resultados combinados de uma comparação de vetores, determinação de tendência, ou processo de maximização de expectativa.
BR0204431-5A 2001-11-02 2002-10-29 Classificação do perfil do usuário por análise de utilização de rede BR0204431A (pt)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US10/033,586 US7162522B2 (en) 2001-11-02 2001-11-02 User profile classification by web usage analysis

Publications (1)

Publication Number Publication Date
BR0204431A true BR0204431A (pt) 2003-09-16

Family

ID=21871254

Family Applications (1)

Application Number Title Priority Date Filing Date
BR0204431-5A BR0204431A (pt) 2001-11-02 2002-10-29 Classificação do perfil do usuário por análise de utilização de rede

Country Status (5)

Country Link
US (3) US7162522B2 (pt)
EP (1) EP1308870A3 (pt)
JP (1) JP4813744B2 (pt)
BR (1) BR0204431A (pt)
CA (1) CA2409631A1 (pt)

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US20070073682A1 (en) 2007-03-29
US7962471B2 (en) 2011-06-14

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