AU2014278676A1 - View-based pricing of advertisements in scrollable advertisement units - Google Patents

View-based pricing of advertisements in scrollable advertisement units Download PDF

Info

Publication number
AU2014278676A1
AU2014278676A1 AU2014278676A AU2014278676A AU2014278676A1 AU 2014278676 A1 AU2014278676 A1 AU 2014278676A1 AU 2014278676 A AU2014278676 A AU 2014278676A AU 2014278676 A AU2014278676 A AU 2014278676A AU 2014278676 A1 AU2014278676 A1 AU 2014278676A1
Authority
AU
Australia
Prior art keywords
advertisement
advertisements
user
scrollable
content
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2014278676A
Other languages
English (en)
Inventor
Jeffrey A. Kanter
Chinmay Deepak KARANDE
Qiao Lian
David Mason
Brian Steadman
Yi Tang
Xinpan Xiao
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Meta Platforms Inc
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/915,438 external-priority patent/US10475085B2/en
Priority claimed from US13/915,448 external-priority patent/US10467657B2/en
Application filed by Facebook Inc filed Critical Facebook Inc
Publication of AU2014278676A1 publication Critical patent/AU2014278676A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Probability & Statistics with Applications (AREA)
AU2014278676A 2013-06-11 2014-05-30 View-based pricing of advertisements in scrollable advertisement units Abandoned AU2014278676A1 (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US13/915,438 US10475085B2 (en) 2013-06-11 2013-06-11 View-based placement of advertisements in scrollable advertisement units
US13/915,438 2013-06-11
US13/915,448 US10467657B2 (en) 2013-06-11 2013-06-11 View-based pricing of advertisements in scrollable advertisement units
US13/915,448 2013-06-11
PCT/US2014/040175 WO2014200716A1 (en) 2013-06-11 2014-05-30 View-based pricing of advertisements in scrollable advertisement units

Publications (1)

Publication Number Publication Date
AU2014278676A1 true AU2014278676A1 (en) 2015-12-10

Family

ID=52022660

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2014278676A Abandoned AU2014278676A1 (en) 2013-06-11 2014-05-30 View-based pricing of advertisements in scrollable advertisement units

Country Status (5)

Country Link
JP (1) JP6377148B2 (https=)
KR (1) KR102211269B1 (https=)
AU (1) AU2014278676A1 (https=)
CA (2) CA2969953A1 (https=)
WO (1) WO2014200716A1 (https=)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20210020199A1 (en) * 2014-10-25 2021-01-21 Yieldmo, Inc. Methods for serving interactive content to a user
US20230186015A1 (en) * 2014-10-25 2023-06-15 Yieldmo, Inc. Methods for serving interactive content to a user
US20250342306A1 (en) * 2014-10-25 2025-11-06 Yieldmo, Inc. Methods for serving interactive content to a user

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104809627A (zh) * 2015-04-23 2015-07-29 腾讯科技（深圳）有限公司 一种信息处理方法及其设备

Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030101126A1 (en) * 2001-11-13 2003-05-29 Cheung Dominic Dough-Ming Position bidding in a pay for placement database search system
JP2003281432A (ja) * 2002-03-20 2003-10-03 Morishoo:Kk 電子広告表示システム
US20030216930A1 (en) * 2002-05-16 2003-11-20 Dunham Carl A. Cost-per-action search engine system, method and apparatus
US20060224445A1 (en) * 2005-03-30 2006-10-05 Brian Axe Adjusting an advertising cost, such as a per-ad impression cost, using a likelihood that the ad will be sensed or perceived by users
AU2010333884B2 (en) * 2009-12-23 2014-03-27 Facebook, Inc. Selection and presentation of related social networking system content and advertisements
KR20110137513A (ko) * 2010-06-17 2011-12-23 주식회사 다음커뮤니케이션 온라인 광고의 과금 방법 및 시스템
KR101130423B1 (ko) * 2010-08-16 2012-03-27 이정갑 광고 제공 방법 및 광고 제공 서버
WO2012040881A1 (en) * 2010-09-30 2012-04-05 Yahoo! Inc. Determining placement of advertisements on web pages
JP4923160B1 (ja) * 2011-08-31 2012-04-25 楽天株式会社 広告システム、広告システムの制御方法、広告制御装置、広告制御装置の制御方法、プログラム、及び情報記憶媒体

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20210020199A1 (en) * 2014-10-25 2021-01-21 Yieldmo, Inc. Methods for serving interactive content to a user
US11604918B2 (en) * 2014-10-25 2023-03-14 Yieldmo, Inc. Methods for serving interactive content to a user
US20230186015A1 (en) * 2014-10-25 2023-06-15 Yieldmo, Inc. Methods for serving interactive content to a user
US11809811B2 (en) * 2014-10-25 2023-11-07 Yieldmo, Inc. Methods for serving interactive content to a user
US20240020460A1 (en) * 2014-10-25 2024-01-18 Yieldmo, Inc. Methods for serving interactive content to a user
US12271683B2 (en) * 2014-10-25 2025-04-08 Yieldmo, Inc. Methods for serving interactive content to a user
US20250342306A1 (en) * 2014-10-25 2025-11-06 Yieldmo, Inc. Methods for serving interactive content to a user
US12602537B2 (en) * 2014-10-25 2026-04-14 Yieldmo, Inc. Methods for serving interactive content to a user

Also Published As

Publication number Publication date
KR102211269B1 (ko) 2021-02-04
WO2014200716A1 (en) 2014-12-18
CA2969953A1 (en) 2014-12-18
JP6377148B2 (ja) 2018-08-22
KR20160018565A (ko) 2016-02-17
CA2912424A1 (en) 2014-12-18
JP2016524239A (ja) 2016-08-12

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Legal Events

Date Code Title Description
MK5 Application lapsed section 142(2)(e) - patent request and compl. specification not accepted