WO2019144849A1

WO2019144849A1 - Method and device for pushing information to user

Info

Publication number: WO2019144849A1
Application number: PCT/CN2019/072391
Authority: WO
Inventors: 罗江春; 陈锡岩
Original assignee: 北京一览科技有限公司
Priority date: 2018-01-26
Filing date: 2019-01-18
Publication date: 2019-08-01
Also published as: CN108256921B; CN108256921A

Abstract

Provided are a method and device for pushing information to a user. The method comprises: after a user watches a video, acquiring an exit position of the user in the video (S301); according to scene information corresponding to the exit position, matching corresponding push information for the user (S302); and presenting the push information to the user (S303). By means of the method, push information that is presented to a user is closely related to the video content, giving the user a better use experience, and even if it is the same video or the same user watches the same video, when the user exits at different positions in the video, the push information presented to the user is also different.

Description

Method and device for pushing information for users

Cross-reference to related applications

The present application is entitled to the priority of the Chinese Patent Application No. 201 810 078 098 9.6 filed on Jan. 26, 20, the entire disclosure of which is incorporated herein by reference. this.

Technical field

The present invention relates to the field of computer technologies, and in particular, to a technology for pushing information for a user.

Background technique

With the continuous development of video services, enterprises rely more on various types of video services for information push, and the traditional way of pushing information across the board, enterprises and users are more eager to have a different method of information push. . Now, although there are some methods for information push based on some personal needs of users, these methods are not well connected with the video content, the user's viewing behavior of the video, etc., and cannot be brought to the user. A better experience.

Therefore, how to provide a method for updating push information that fits the video and improves the user experience is one of the problems that those skilled in the art need to solve.

Summary of the invention

It is an object of the present invention to provide a method and apparatus for pushing information for a user.

According to an aspect of the present invention, a method for pushing information for a user is provided, wherein the method includes:

a obtaining the exit location of the user on the video after the user views the video;

b matching, according to the scenario information corresponding to the exit location, the corresponding push information for the user;

c presenting the push information to the user.

Preferably, step b comprises:

And matching the corresponding push information to the user according to the scene information corresponding to the exit position and combined with the video auxiliary information.

More preferably, the video auxiliary information comprises at least one of the following:

Relevant information of the video viewed by the user;

The user views the duration information of the video;

The historical viewing record of the user;

The user's operation information on the video.

Preferably, the method further comprises:

Determining a presentation form of the push information according to the viewing feature of the user viewing the video;

Wherein step c includes:

The push information is pushed to the user in the presentation form.

More preferably, the presentation form of the push information includes at least one of the following:

Image form

Graphic form

Video form

Text form.

Preferably, step c comprises:

After the user exits the video, the location of the cover of the video is originally presented in the video list page in a flop, and the push information is presented to the user.

More preferably, the method further comprises:

After the user exits the push information, the cover of the video is still displayed in the position of the cover of the video in the video list page.

According to another aspect of the present invention, there is also provided a push device for pushing information for a user, wherein the push device comprises:

Obtaining means, after the user views the video, acquiring an exit position of the user on the video;

The matching device is configured to match the corresponding push information to the user according to the scenario information corresponding to the exit location;

a rendering device for presenting the push information to the user.

Preferably, the matching device is used to:

Relevant information of the video viewed by the user;

The user views the duration information of the video;

The historical viewing record of the user;

The user's operation information on the video.

Preferably, the pushing device further comprises:

Determining means for determining a presentation form of the push information according to the viewing feature of the user viewing the video;

Wherein the rendering device is used to:

The push information is pushed to the user in the presentation form.

Image form

Graphic form

Video form

Text form.

Preferably, the presentation device is for:

More preferably, the pushing device further comprises:

And a presentation device, configured to continue to display the cover of the video in a location of the cover of the video in the video list page after the user exits the push information.

According to still another aspect of the present invention, there is also provided a computer readable storage medium storing computer code, the method of any of the above being executed when the computer code is executed .

According to still another aspect of the present invention, there is also provided a computer program product, the method of any of the above being performed when the computer program product is executed by a computer device.

According to still another aspect of the present invention, a computer device is provided, the computer device comprising:

One or more processors;

a memory for storing one or more computer programs;

When the one or more computer programs are executed by the one or more processors, the one or more processors are caused to implement the method of any of the above.

Compared with the prior art, the present invention obtains the exit position of the video after the user views the video, and matches the corresponding push information to the user according to the scene information corresponding to the exit position, and presents the information to the user, so that the present invention is presented. The push information to the user is closely related to the video content, which brings a better practical experience for the user.

Further, the present invention further combines video auxiliary information such as video related information, viewing duration, historical viewing history, and operation on the video when the user matches the push information, so that the push information and the video content presented to the user and the user's viewing of the video are made. Information such as behavior is closely linked to further enhance the user experience.

Thus, even if the same video, or even the same user, watches the same video, exiting at different locations of the video, the push information presented to the user is different.

Further, the present invention determines the presentation form of the push information according to the viewing characteristics of the user watching the video, so that the presentation of the push information further conforms to the needs of the user, and the push efficiency is improved and the user experience is improved.

DRAWINGS

Other features, objects, and advantages of the present invention will become more apparent from the Detailed Description of Description

1 shows a block diagram of an exemplary computer system/server suitable for implementing embodiments of the present invention;

2 is a schematic diagram of an apparatus for pushing a device for pushing information to a user according to an aspect of the present invention;

3 is a flow chart showing a method of pushing information for a user in accordance with another aspect of the present invention.

The same or similar reference numerals in the drawings denote the same or similar components.

Detailed ways

Before discussing the exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as a process or method depicted as a flowchart. Although the flowcharts describe various operations as a sequential process, many of the operations can be implemented in parallel, concurrently or concurrently. In addition, the order of operations can be rearranged. The process may be terminated when its operation is completed, but may also have additional steps not included in the figures. The processing may correspond to methods, functions, procedures, subroutines, subroutines, and the like.

By "computer device", also referred to as "computer" in the context, is meant an intelligent electronic device that can perform predetermined processing, such as numerical calculations and/or logical calculations, by running a predetermined program or instruction, which can include a processor and The memory is executed by the processor to execute a predetermined process pre-stored in the memory to execute a predetermined process, or is executed by hardware such as an ASIC, an FPGA, a DSP, or the like, or a combination of the two. Computer devices include, but are not limited to, servers, personal computers, notebook computers, tablets, smart phones, and the like.

The computer device includes a user device and a network device. The user equipment includes, but is not limited to, a computer, a smart phone, a PDA, etc.; the network device includes but is not limited to a single network server, a server group composed of multiple network servers, or a cloud computing based computer Or a cloud composed of a network server, wherein cloud computing is a type of distributed computing, a super virtual computer composed of a group of loosely coupled computers. Wherein, the computer device can be operated separately to implement the present invention, and can also access the network and implement the present invention by interacting with other computer devices in the network. The network in which the computer device is located includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.

It should be noted that the user equipment, the network equipment, the network, and the like are merely examples, and other existing or future possible computer equipment or networks, such as those applicable to the present invention, are also included in the scope of the present invention. It is included here by reference.

The methods discussed below, some of which are illustrated by flowcharts, can be implemented in hardware, software, firmware, middleware, microcode, hardware description languages, or any combination thereof. When implemented in software, firmware, middleware or microcode, the program code or code segments to carry out the necessary tasks can be stored in a machine or computer readable medium, such as a storage medium. The processor(s) can perform the necessary tasks.

The specific structural and functional details disclosed are merely representative and are for the purpose of describing exemplary embodiments of the invention. The present invention may, however, be embodied in many alternative forms and should not be construed as being limited only to the embodiments set forth herein.

It should be understood that although the terms "first," "second," etc. may be used herein to describe the various elements, these elements should not be limited by these terms. These terms are used only to distinguish one unit from another. For example, a first unit could be termed a second unit, and similarly a second unit could be termed a first unit, without departing from the scope of the exemplary embodiments. The term "and/or" used herein includes any and all combinations of one or more of the associated listed items.

It will be understood that when a unit is referred to as "connected" or "coupled" to another unit, it can be directly connected or coupled to the other unit, or an intermediate unit can be present. In contrast, when a unit is referred to as being "directly connected" or "directly coupled" to another unit, there is no intermediate unit. Other words used to describe the relationship between the units should be interpreted in a similar manner (eg "between" and "directly between" and "adjacent to" Than "directly adjacent to", etc.).

The terminology used herein is for the purpose of describing the particular embodiments, The singular forms "a", "an", It is also to be understood that the terms "comprising" and """ Other features, integers, steps, operations, units, components, and/or combinations thereof.

It should also be noted that in some alternative implementations, the functions/acts noted may occur in a different order than that illustrated in the drawings. For example, two figures shown in succession may in fact be executed substantially concurrently or sometimes in the reverse order, depending on the function/acts involved.

The invention is further described in detail below with reference to the accompanying drawings.

FIG. 1 illustrates a block diagram of an exemplary computer system/server 12 suitable for use in implementing embodiments of the present invention. The computer system/server 12 shown in FIG. 1 is merely an example and should not impose any limitation on the function and scope of use of the embodiments of the present invention.

As shown in FIG. 1, computer system/server 12 is embodied in the form of a general purpose computing device. The components of computer system/server 12 may include, but are not limited to, one or more processors or processing units 16, system memory 28, and bus 18 that connects different system components, including system memory 28 and processing unit 16.

Bus 18 represents one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, a graphics acceleration port, a processor, or a local bus using any of a variety of bus structures. For example, these architectures include, but are not limited to, an Industry Standard Architecture (ISA) bus, a Micro Channel Architecture (MAC) bus, an Enhanced ISA Bus, a Video Electronics Standards Association (VESA) local bus, and peripheral component interconnects ( PCI) bus.

Computer system/server 12 typically includes a variety of computer system readable media. These media can be any available media that can be accessed by computer system/server 12, including both volatile and non-volatile media, removable and non-removable media.

Memory 28 may include computer system readable media in the form of volatile memory, such as random access memory (RAM) 30 and/or cache memory 32. Computer system/server 12 may further include other removable/non-removable, volatile/non-volatile computer system storage media. By way of example only, storage system 34 may be used to read and write non-removable, non-volatile magnetic media (not shown in FIG. 1, commonly referred to as "hard disk drives"). Although not shown in FIG. 1, a disk drive for reading and writing to a removable non-volatile disk (such as a "floppy disk"), and a removable non-volatile disk (such as a CD-ROM, DVD-ROM) may be provided. Or other optical media) read and write optical drive. In these cases, each drive can be coupled to bus 18 via one or more data medium interfaces. Memory 28 can include at least one program product having a set (e.g., at least one) of program modules configured to perform the functions of various embodiments of the present invention.

A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more applications, other programs Modules and program data, each of these examples or some combination may include an implementation of a network environment. Program module 42 typically performs the functions and/or methods of the described embodiments of the present invention.

Computer system/server 12 may also be in communication with one or more external devices 14 (e.g., a keyboard, pointing device, display 24, etc.), and may also be in communication with one or more devices that enable a user to interact with the computer system/server 12. And/or in communication with any device (e.g., network card, modem, etc.) that enables the computer system/server 12 to communicate with one or more other computing devices. This communication can take place via an input/output (I/O) interface 22. Also, computer system/server 12 may also communicate with one or more networks (e.g., a local area network (LAN), a wide area network (WAN), and/or a public network, such as the Internet) through network adapter 20. As shown, network adapter 20 communicates with other modules of computer system/server 12 via bus 18. It should be understood that although not shown in FIG. 1, other hardware and/or software modules may be utilized in conjunction with computer system/server 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems. , tape drives, and data backup storage systems.

Processing unit 16 executes various functional applications and data processing by running programs stored in memory 28.

For example, the memory 28 stores therein a computer program for performing the functions and processes of the present invention, and when the processing unit 16 executes the corresponding computer program, the identification of the incoming call intention at the network side by the present invention is implemented.

The specific functions/steps of the present invention for pushing information for a user will be described in detail below.

2 shows a schematic diagram of an apparatus for a push device for pushing information for a user in accordance with an aspect of the present invention.

The push device 1 includes an acquisition device 201, a matching device 202, and a presentation device 203. Here, the push device 1 is for example located in a computer device comprising a user device and a network device. The following is a detailed description of the case where the push device 1 is located in a network device.

The obtaining device 201 acquires the exit position of the user on the video after the user views the video.

Specifically, the user opens a video and views it by clicking, long pressing, sliding, etc., for example, the user selects one of the video links in the video list page provided to the user to click, and opens the video link. Linked to the video and watched it for a while. Then, the user ends the viewing behavior and exits the video, and the obtaining device 201 can obtain the interaction with the user equipment used by the user, such as one or more calls to the application program interface (API) provided by the user equipment. The user's exit location on the video, such as the user exits at the 5th minute and 25th of the video, or the user exits before the end of the movie, or the user does not exit until the video is viewed. The obtaining means 201 can acquire the various different exit positions described above.

Those skilled in the art should understand that the manner of obtaining the exit position of the video is only an example, and other existing or future possible ways of obtaining the exit position of the video, as applicable to the present invention, should also be included in the protection of the present invention. It is within the scope and is hereby incorporated by reference.

The matching device 202 matches the corresponding push information to the user according to the scenario information corresponding to the exit location.

Specifically, the scene information of the location should be corresponding to the exit location of the video, and the scene information includes, but is not limited to, information such as a person, an item, a theme, and the like in the video scene of the current video frame when the video is exited. The matching device 202 identifies the video scene of the current video frame, acquires scene information therein, and performs image recognition on the current video frame to obtain image features, and further identifies features such as characters and objects therein; or, The text in the current video frame; or, based on the previous one or more video frames, or based on the latter one or more video frames, the subject of the video scene is known; or further, by audio recognition, or by Subtitles, barrage, comments, and other information are identified to comprehensively know the theme of the video scene. After the scene information is known, the matching device 102 matches the corresponding push information according to the scene information corresponding to the exit position of the user on the video, such as the person in the current video frame according to the exit position of the video, and pushes and The information related to the character, such as a character introduction, news, a microblog link, or the like, or based on the item in the current video frame, pushes information such as a function introduction, a price, a purchase link, and the like related to the item.

For example, the user clicks on a certain video and views it. After it finishes watching and exits the video, the obtaining device 201 acquires the exit position of the user on the video; the matching device 202 captures the video of the current video frame when the user exits the video. The scene is identified, and the scene information is obtained. If the actor is identified as A and the role is B, the matching device 202 obtains the corresponding push according to the scene information, for example, by performing matching search in the push information base. The information, such as the push information, may be an introduction of the actor A, an advertisement of the actor A endorsement, an introduction of the character B, an advertisement related to the character B, or the like; or the matching device 202 identifies the scene information of the current video frame. If the item C is included, the matching device 202 can determine that the push information is an advertisement for the item C. Alternatively, if the matching device 202 recognizes that the theme of the scene information of the current video frame is D, the matching device 202 can The push information is determined to be an advertisement for the topic D.

Here, the database stores a mapping relationship between various types of scene information and corresponding push information, which can be uploaded by various types of pushers who need to push information, and the database can be located in the push device 1. It may also be located in a third party device connected to the push device 1 and maintained by the push device 1.

It should be understood by those skilled in the art that the manner of matching the push information according to the scenario information is only an example, and other existing or future possible manners of matching the push information according to the scenario information may be included in the present invention. It is within the scope of the invention and is hereby incorporated by reference.

Preferably, the matching device 202 matches the corresponding push information to the user according to the scene information corresponding to the exit position and combined with the video auxiliary information.

Specifically, after watching the video and exiting, the user may also have corresponding video auxiliary information, such as the duration information of the user watching the video. As in the previous example, the user may exit when watching the video until 5 minutes and 25 seconds, or The user always watches the video until the end of the ending song exits, or the user does not exit until the complete video is viewed. The matching device 202 can match the different push information to the user according to different durations of the video viewed by the user. For example, taking the push information as a video advertisement as an example, when the user exits after only watching for 5 minutes and 25 seconds, indicating that the user is less impatient or the user is more likely to be a young person, the matching device 202 Matching a video ad with a shorter duration to the user, or matching the video ad for the user to the young person’s product; if the user quits after viewing the entire video in full, it indicates that the user is more patient or the user is more likely to be In the elderly, the matching device 202 is a video advertisement that matches the user for a long time, or a video advertisement for the user to match the seniors' supplies.

Herein, the examples are only for better expressing the present embodiment, and should not be construed as limiting the present invention. Those skilled in the art should understand that other methods for classifying or identifying users that are applicable to the present embodiment are The method of determining the push information, as applicable to the present invention, is also intended to be included within the scope of the present invention and is hereby incorporated by reference.

Relevant information of the video viewed by the user;

The user views the duration information of the video;

The historical viewing record of the user;

The user's operation information on the video.

Specifically, the related information of the video viewed by the user includes, but is not limited to, various information such as a video theme, a total video duration, a video publisher, and the like, and the matching device 202 is configured according to scene information corresponding to the user's exit position on the video, and The user is matched with the corresponding push information according to the related information of the video viewed by the user. For example, the matching device 202 not only matches the theme of the current video frame of the exit location when the user exits the video, but also comprehensively considers the theme of the entire video to match the corresponding push information for the user.

The duration information of the user viewing the video includes, but is not limited to, information such as the user's viewing duration of the video, the user's viewing duration of the video, and the percentage of the total duration of the video. For example, although the user clicks and exits in the 25th minute of the video, in fact, he has been fast-forwarding, and the actual viewing time is only 5 minutes, the matching device 202 can match the corresponding pushing information according to the actual viewing time of the user. If the user is considered to be less impatient, match it to a video ad that is only 5 seconds long.

The history record of the user may be obtained by calling a cookie or other video log, and the matching device 202 not only matches the scene information corresponding to the exit position of the user on the video, but also matches the history record of the user to match the user. Corresponding push information. For example, when the user exits the video, the subject of the current video frame of the exit location is X, and the subject of each video viewed by the user history has Y, Z, etc., and the matching device 202 comprehensively considers these topics, such as according to the common points of these topics or The largest share of the topic, to match the corresponding push information for the user.

The user's operation information on the video includes, but is not limited to, information generated based on various operations such as a user's comment on the video, a barrage or fast forward, forwarding sharing, and the like. For example, the user expresses his or her favorite product in the form of a comment or a bulletin, and the matching device 202 can match the user's favorite advertisement of the product according to the user; or the user can share the content by forwarding, etc. When the video is shared to a destination such as a circle of friends, YouTube, etc., the matching device 202 can determine the type of the user according to the destination of the forwarding share, for example, whether the user is a male or a female, a young person or a senior person, and the like. It is further matched to the corresponding push information. For example, if the subject of a certain video is itself a makeup teaching video, and the user also forwards the video to a certain female website, the matching device 202 can match the corresponding cosmetic advertisement for the user.

Further, the matching device 202 can comprehensively consider the scene information corresponding to the exit position of the user on the video and the combination of any of the above multiple video auxiliary information to match the corresponding push information for the user. In the matching process, the matching device 202 can adjust the proportion of the scene information or the various video auxiliary information.

It should be understood by those skilled in the art that the above video auxiliary information is only an example, and other video auxiliary information that may be present or may be present in the future, as applicable to the present invention, is also included in the scope of the present invention and is hereby incorporated by reference. The way is included here.

The presentation device 203 presents the push information to the user.

Specifically, after the matching device 202 matches the push information determined to be pushed to the user, the presentation device 203 presents the push information to the user in an agreed manner, for example, on the video list page originally provided to the user. The pop-up window, the new tab page, the new browser page, and the like, present the push information to the user.

Here, the matching device 202 may match a plurality of push information to be presented to the user, and the presentation device 203 may further randomly select or select the push information that best meets the user's needs, or select one push information according to other agreed rules. Presented to the user.

Preferably, the presenting device 203 presents the push information to the user by displaying the position of the cover of the video in the video list page in a flop after the user exits the video.

Specifically, a plurality of video links may be included in the video list page provided to the user, and the multiple video links may be displayed, for example, on the cover of the corresponding video, such that when the user clicks on the cover of one of the videos, the click is clicked. The video link corresponding to the video, the user can then watch the video. Thereafter, if the user exits the video being viewed, the rendering device 203 presents the push information in a position of the original video cover in the video list page in a flop, for example, at the location, the image, the text, the text. Or the video or the like, the push information is presented to the user.

More preferably, the push device 1 further comprises a presentation device (not shown). After the user exits the push information, the presentation device continues to display the cover of the video in a position that the cover of the video is originally displayed in the video list page in a flop.

Specifically, after the presentation device 203 presents the push information to the user, the user can also quit the viewing of the push information at any time. For example, the user can exit the push information by long press, click, slide, etc., and the display device still turns over. In the manner of the card, the push information presented to the user is exited, such that the position of the cover of the original presentation video in the video list page provided to the user continues to display the cover of the video.

For example, the video list page provided to the user includes a video I, II, III link, which is displayed in the form of a video cover, the user clicks on the cover of the video I to view the video I, and clicks in the 10th minute. Exiting; the obtaining device 201 obtains the exit location accordingly; the matching device 202 accordingly matches the corresponding push information, such as a certain video advertisement, to the user; then the rendering device 203 displays the location of the cover of the video I. The video advertisement is presented to the user; then, when the user clicks on the video advertisement again, the presentation device re-places the position of the played video advertisement to display the cover of the video I; if the user continues to click on the cover of the video I, then The video I can be viewed. If the user only clicks for 1 minute and then clicks to exit, the obtaining device 201 can continue to obtain the exit position of the user this time; the matching device 202 matches the corresponding push information for the user again. Since the location where the user quits is different from before, the scene information of the exit location may be different, and the information such as the viewing time is different. The matching information that the matching device 202 matches for the user may also be different, and the form of the presentation may be different. For example, the matching device 202 matches a graphic advertisement for the user; then the rendering device 203 continues to display the video I. The location of the cover page presents the graphic advertisement... iteratively, if the user repeats the above operation, each device can cyclically perform its own operations.

Preferably, the push device 1 further comprises a determining device (not shown). The determining means determines a presentation form of the push information according to the viewing feature of the user viewing the video; wherein the presentation means 203 pushes the push information to the user in the presentation form.

Specifically, the user has certain viewing characteristics when watching the video. For example, the user has very patience when viewing, continuously fast-forwarding, or is very patient, and waits until the ending of the ending song to exit the video, then the determining device can Obtaining the viewing features of the user, including but not limited to the viewing time of the user watching the video, the fast forward operation of the video, the frequent click pause, the viewing time of watching the video as a percentage of the total duration of the video, etc., determining devices according to these The feature is viewed to determine in which presentation form the push information is presented to the user; the rendering device 203 then pushes the push information to the user in accordance with the presentation form determined by the determining device.

For example, for an advertisement of the same product, if the user has no patience and has been fast-forward, the advertisement is presented to the user in graphic form; if the user is patient, the advertisement is presented to the user in the form of a video advertisement. For another example, if there are two different time-length video advertisements for the same product, if the user is impatient, the video advertisement with a shorter duration will be presented to the user, and if the user is patient, the video advertisement with a longer duration will be displayed. Presented to the user.

Image form

Graphic form

Video form

Text form.

For example, for the same product, which may respectively correspond to the push information having different presentation forms, the determining device determines, according to the viewing characteristics of the user viewing the video, which kind of presentation form is used; subsequently, the presentation device 203 will It is presented to the user. Here, different presentation forms may also include finer classifications, such as videos may have different durations, images may have different tones, and the like.

It should be understood by those skilled in the art that the presentation form of the above-mentioned push information is only an example, and other forms of presentation of push information that may exist in the future or in the future, as applicable to the present invention, are also included in the scope of protection of the present invention. It is hereby incorporated by reference.

In step S301, the pushing device 1 acquires the exit position of the user on the video after the user views the video.

Specifically, the user opens a video and views it by clicking, long pressing, sliding, etc., for example, the user selects one of the video links in the video list page provided to the user to click, and opens the video link. Linked to the video and watched it for a while. Then, the user ends the viewing behavior and exits the video. In step S301, the pushing device 1 can invoke the application interface provided by the user device by one or more interactions with the user device used by the user. API), obtains the user's exit position on the video, such as the user quits when the video is 5 minutes and 25 seconds, or the user quits before viewing the ending song, or the user until the end of the viewing The video is exited, and in step S301, the push device 1 can acquire the various different exit positions described above.

In step S302, the pushing device 1 matches the corresponding push information to the user according to the scene information corresponding to the exit position.

Specifically, the scene information of the location should be corresponding to the exit location of the video, and the scene information includes, but is not limited to, information such as a person, an item, a theme, and the like in the video scene of the current video frame when the video is exited. In step S302, the pushing device 1 identifies the video scene of the current video frame, acquires scene information therein, performs image recognition on the current video frame, obtains image features, and further identifies features such as characters and objects therein. Or, identifying the text in the current video frame; or, synthesizing the subject of the video scene based on the previous one or more video frames, or based on the subsequent one or more video frames; or further, through the audio Identify, or identify the subject of the video scene by identifying the subtitles, barrage, comments, and other information. After the scene information is known, in step S302, the pushing device 1 matches the corresponding push information according to the scene information corresponding to the exit position of the user on the video, such as in the current video frame according to the exit position of the video. The character pushes information related to the character, such as a character introduction, news, a microblog link, or the like, or pushes a function introduction, a price, a purchase link, and the like related to the item according to the item in the current video frame.

For example, the user clicks on a certain video and views it. After it ends viewing and exits the video, in step S301, the pushing device 1 acquires the exit position of the user on the video; in step S302, the pushing device 1 The video scene of the current video frame is identified when the user exits the video, and the scene information is obtained. If the actor is A and the role is B, the pushing device 1 according to the scene information is performed in step S302. For example, by performing matching search in the push information database, the corresponding push information is obtained. For example, the push information may be an introduction of the actor A, an advertisement of the actor A endorsement, an introduction of the role B, an advertisement related to the role B, and the like. Or, in step S302, the push device 1 recognizes that the scene information of the current video frame includes the item C, and the pushing device 1 can determine that the push information is an advertisement related to the item C; or, in step S302 The pushing device 1 recognizes that the theme of the scene information of the current video frame is D, and the pushing device 1 can determine that the pushing information is related to the theme D according to the ad.

Preferably, in step S302, the pushing device 1 matches the corresponding push information for the user according to the scene information corresponding to the exit position and combined with the video auxiliary information.

Specifically, after watching the video and exiting, the user may also have corresponding video auxiliary information, such as the duration information of the user watching the video. As in the previous example, the user may exit when watching the video until 5 minutes and 25 seconds, or The user always watches the video until the end of the ending song exits, or the user does not exit until the complete video is viewed. In step S302, the pushing device 1 can match the user according to different durations of the video viewed by the user. Different push information. For example, taking the push information as a video advertisement as an example, when the user exits after only watching 5 minutes and 25 seconds, indicating that the user is less impatient or the user is more likely to be a young person, then in step S302 The push device 1 is a video advertisement with a short matching time for the user, or a video advertisement for the user to match the young person's article; if the user completely watches the entire video and exits, it indicates that the user is more patient or the user If there is a greater likelihood of being an elderly person, then in step S302, the push device 1 is a video advertisement that matches the user for a longer period of time, or a video advertisement that matches the seniority item for the user.

Relevant information of the video viewed by the user;

The user views the duration information of the video;

The historical viewing record of the user;

The user's operation information on the video.

Specifically, the related information of the video viewed by the user includes, but is not limited to, various information such as a video theme, a total video duration, and a video publisher. In step S302, the pushing device 1 corresponds to the user's exit position on the video. The scene information is combined with the related information of the video viewed by the user to match the corresponding push information for the user. For example, in step S302, the push device 1 not only matches the theme of the current video frame of the exit position when the user exits the video, but also comprehensively considers the theme of the entire video to match the corresponding push information for the user.

The duration information of the user viewing the video includes, but is not limited to, information such as the user's viewing duration of the video, the user's viewing duration of the video, and the percentage of the total duration of the video. For example, although the user clicks and exits in the 25th minute of the video, in fact, he has been fast-forwarding, and the actual viewing time is only 5 minutes. In step S302, the pushing device 1 can be based on the actual viewing time of the user. Match the corresponding push information, for example, the user can be considered less patient and match a video advertisement with a length of only 5 seconds.

The history record of the user may be obtained by calling a cookie or other video log. In step S302, the push device 1 not only combines the scene information corresponding to the exit position of the user on the video, but also combines the history record of the user. To match the corresponding push information for the user. For example, when the user exits the video, the subject of the current video frame of the exit position is X, and the subject of each video viewed by the user history has Y, Z, etc., and in step S302, the push device 1 comprehensively considers these topics, such as according to these topics. The commonality or the topic with the largest proportion, to match the corresponding push information for the user.

The user's operation information on the video includes, but is not limited to, information generated based on various operations such as a user's comment on the video, a barrage or fast forward, forwarding sharing, and the like. For example, the user expresses his or her love for a certain product in the form of a comment or a bulletin. In step S302, the pushing device 1 can match the user's favorite advertisement of the product according to the user; or, the user passes Forwarding sharing, etc., sharing the video to a destination such as a circle of friends, YouTube, etc., in step S302, the pushing device 1 can determine, for example, the type of the user according to the destination of the forwarding share, such as whether the user is a male or a female It is a young person or an elderly person, and further matches the corresponding push information. For example, if the theme of a certain video is itself a makeup teaching video, and the user also forwards the video to a certain female website, then in step S302, the pushing device 1 can match the corresponding cosmetic advertisement for the user.

Further, in step S302, the pushing device 1 can comprehensively consider the scene information corresponding to the exit position of the user on the video and the combination of any of the plurality of types of video auxiliary information to match the corresponding push information for the user. In step S302, the pushing device 1 can adjust the proportion of the scene information or the various video auxiliary information in the matching process.

In step S303, the push device 1 presents the push information to the user.

Specifically, after the push device 1 matches the push information determined to be pushed to the user in step S302, in step S303, the push device 1 presents the push information to the user in an agreed manner, for example, in the original offer. The user's video list page presents the push information to the user in the form of a pop-up window, a new tab page, a new browser page, and the like.

Here, in step S302, the pushing device 1 may match a plurality of push information to be presented to the user, then in step S303, the pushing device 1 may further randomly select or select the push information that best meets the user's needs, or according to Other agreed rules select a push message from which to present to the user.

Preferably, in step S303, after the user exits the video, the pushing device 1 presents the position of the cover of the video in the video list page in a flop, and presents the push information to the User.

Specifically, a plurality of video links may be included in the video list page provided to the user, and the multiple video links may be displayed, for example, on the cover of the corresponding video, such that when the user clicks on the cover of one of the videos, the click is clicked. The video link corresponding to the video, the user can then watch the video. Thereafter, if the user exits the video being watched, in step S303, the pushing device 1 presents the push information in a position of the original video cover in the video list page in a flop, for example, an image at the position The push information is presented to the user in the form of graphics, text, or video.

More preferably, the method further comprises a step S304 (not shown). In step S304, after the user exits the push information, the push device 1 continues to display the cover of the video in the video list page by initially displaying the cover of the video in a flopped manner.

Specifically, after the pushing device 1 presents the push information to the user in the foregoing step S203, the user can also exit the viewing of the push information at any time. For example, the user can exit the push information by long press, click, slide, etc., in the step. In S304, the pushing device 1 still withdraws the push information presented to the user in a flop manner, such that the position of the cover of the original presentation video in the video list page provided to the user continues to display the cover of the video.

For example, the video list page provided to the user includes a video I, II, III link, which is displayed in the form of a video cover, the user clicks on the cover of the video I to view the video I, and clicks in the 10th minute. Exiting; then, in step S301, the pushing device 1 acquires the exit position accordingly; in step S302, the pushing device 1 accordingly matches the corresponding push information, such as a certain video advertisement, to the user; then, in step S303, The pushing device 1 presents the video advertisement to the user at the position where the cover of the video I is originally presented; subsequently, the user clicks the video advertisement again, then in step S304, the pushing device 1 re-positions the video advertisement. Replace the cover of the video I; if the user continues to click on the cover of the video I, the video I can be viewed again. If the user only clicks for 1 minute and clicks to exit, then in step S301, push The device 1 can continue to obtain the exit position of the user this time; in step S302, the push device 1 matches the corresponding push information for the user again, because the user exits this time. The location information is different from the previous one, and the scene information of the exit location may also be different, and the information such as the viewing duration is different. In step S302, the push information that the push device 1 matches for the user may also be different, and the form of the presentation may be different, for example, The push device 1 matches a graphic advertisement for the user; then, in step S303, the pushing device 1 continues to present the graphic advertisement at the position where the cover of the video I is originally displayed. The user repeats the above operation. Then, the pushing device 1 can cyclically execute the above respective steps.

Preferably, the method further comprises a step S305 (not shown). In step S305, the pushing device 1 determines the presentation form of the push information according to the viewing feature of the user viewing the video; wherein, in step S303, the pushing device 1 pushes the push information according to the presentation form. To the user.

Specifically, the user has certain viewing characteristics when watching the video, for example, the user has very patience when watching, continuously fast forwards, or is very patient, and waits until the end of the ending song to exit the video, then in step S305 The pushing device 1 can acquire the viewing features of the user, including but not limited to the viewing time of the user watching the video, the fast forward operation of the video, the frequent click pause, and the viewing time of watching the video as a percentage of the total video duration. And, in step S305, the pushing device 1 determines, according to the viewing features, which presentation form the push information is presented to the user; then in step S303, the pushing device 1 pushes the push according to the presentation form determined in the step S305. Information is pushed to the user.

Image form

Graphic form

Video form

Text form.

For example, for the same product, it may respectively correspond to the push information having different presentation forms in advance, and in step S305, the push device 1 determines, according to the viewing characteristics of the video that the user views the video, which kind of presentation form is used; In step S303, the push device 1 presents it to the user again. Here, different presentation forms may also include finer classifications, such as videos may have different durations, images may have different tones, and the like.

The present invention also provides a computer readable storage medium storing computer code, the method of any of which is performed when the computer code is executed.

The invention also provides a computer program product, the method of any of the preceding one being performed when the computer program product is executed by a computer device.

The invention also provides a computer device, the computer device comprising:

One or more processors;

a memory for storing one or more computer programs;

When the one or more computer programs are executed by the one or more processors, the one or more processors are caused to implement the method of any of the preceding.

It should be noted that the present invention can be implemented in software and/or a combination of software and hardware. For example, the various devices of the present invention can be implemented using an application specific integrated circuit (ASIC) or any other similar hardware device. In one embodiment, the software program of the present invention may be executed by a processor to implement the steps or functions described above. Likewise, the software program (including related data structures) of the present invention can be stored in a computer readable recording medium such as a RAM memory, a magnetic or optical drive or a floppy disk and the like. Additionally, some of the steps or functions of the present invention may be implemented in hardware, for example, as a circuit that cooperates with a processor to perform various steps or functions.

It is apparent to those skilled in the art that the present invention is not limited to the details of the above-described exemplary embodiments, and the present invention can be embodied in other specific forms without departing from the spirit or essential characteristics of the invention. Therefore, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the invention is defined by the appended claims instead All changes in the meaning and scope of equivalent elements are included in the present invention. Any reference signs in the claims should not be construed as limiting the claim. In addition, it is to be understood that the word "comprising" does not exclude other elements or steps. A plurality of units or devices recited in the system claims can also be implemented by a unit or device by software or hardware. The first, second, etc. words are used to denote names and do not denote any particular order.

Claims

A method of pushing information for a user, wherein the method comprises:

a obtaining the exit location of the user on the video after the user views the video;

b matching, according to the scenario information corresponding to the exit location, the corresponding push information for the user;

c presenting the push information to the user.
The method of claim 1 wherein step b comprises:

And matching the corresponding push information to the user according to the scene information corresponding to the exit position and combined with the video auxiliary information.
The method of claim 2, wherein the video assistance information comprises at least one of the following:

Relevant information of the video viewed by the user;

The user views the duration information of the video;

The historical viewing record of the user;

The user's operation information on the video.
The method according to any one of claims 1 to 3, wherein the method further comprises:

Determining a presentation form of the push information according to the viewing feature of the user viewing the video;

Wherein step c includes:

The push information is pushed to the user in the presentation form.
The method of claim 4, wherein the presentation form of the push information comprises at least one of the following:

Image form

Graphic form

Video form

Text form.
The method according to any one of claims 1 to 5, wherein step c comprises:

After the user exits the video, the location of the cover of the video is originally presented in the video list page in a flop, and the push information is presented to the user.
The method of claim 6 wherein the method further comprises:

After the user exits the push information, the cover of the video is still displayed in the position of the cover of the video in the video list page.
A push device for pushing information for a user, wherein the push device includes:

Obtaining means, after the user views the video, acquiring an exit position of the user on the video;

The matching device is configured to match the corresponding push information to the user according to the scenario information corresponding to the exit location;

a rendering device for presenting the push information to the user.
The pushing device of claim 8 wherein said matching device is for:

And matching the corresponding push information to the user according to the scene information corresponding to the exit position and combined with the video auxiliary information.
The push device of claim 9, wherein the video auxiliary information comprises at least one of the following:

Relevant information of the video viewed by the user;

The user views the duration information of the video;

The historical viewing record of the user;

The user's operation information on the video.
The pushing device according to any one of claims 8 to 10, wherein the pushing device further comprises:

Determining means for determining a presentation form of the push information according to the viewing feature of the user viewing the video;

Wherein the rendering device is used to:

The push information is pushed to the user in the presentation form.
The push device according to claim 11, wherein the presentation form of the push information comprises at least one of the following:

Image form

Graphic form

Video form

Text form.
The pushing device according to any one of claims 8 to 12, wherein the presenting device is for:

After the user exits the video, the location of the cover of the video is originally presented in the video list page in a flop, and the push information is presented to the user.
The pushing device of claim 13, wherein the pushing device further comprises:

And a presentation device, configured to continue to display the cover of the video in a location of the cover of the video in the video list page after the user exits the push information.
A computer readable storage medium storing computer code, the method of any one of claims 1 to 7 being executed when the computer code is executed.
A computer program product, when the computer program product is executed by a computer device, the method of any one of claims 1 to 7 being performed.
A computer device, the computer device comprising:

One or more processors;

a memory for storing one or more computer programs;

When the one or more computer programs are executed by the one or more processors, the one or more processors are caused to implement the method of any one of claims 1 to 7.