CN108256921A - A kind of method and apparatus for user's pushed information - Google Patents

A kind of method and apparatus for user's pushed information Download PDF

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Publication number
CN108256921A
CN108256921A CN201810078989.6A CN201810078989A CN108256921A CN 108256921 A CN108256921 A CN 108256921A CN 201810078989 A CN201810078989 A CN 201810078989A CN 108256921 A CN108256921 A CN 108256921A
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China
Prior art keywords
user
video
information
pushed information
pushed
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Granted
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CN201810078989.6A
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Chinese (zh)
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CN108256921B (en
Inventor
罗江春
陈锡岩
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Beijing Survey Technology Co Ltd
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Beijing Survey Technology Co Ltd
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Priority to CN201810078989.6A priority Critical patent/CN108256921B/en
Publication of CN108256921A publication Critical patent/CN108256921A/en
Priority to PCT/CN2019/072391 priority patent/WO2019144849A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0272Period of advertisement exposure
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0252Targeted advertisements based on events or environment, e.g. weather or festivals

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Environmental & Geological Engineering (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The object of the present invention is to provide a kind of method and apparatus for user's pushed information.According to an aspect of the invention, there is provided a kind of method for user's pushed information, including:After user watches video, obtain the user and exit position on the video;The corresponding scene information in position is exited according to described, corresponding pushed information is matched for the user;The pushed information is presented to the user.Compared with prior art, it is closely connected together with video content the invention enables the pushed information being presented to the user, preferably practical experience is brought for user, even same video, or even same user watches same video, it is exited in the different location of video, the pushed information being presented to the user is also different.

Description

A kind of method and apparatus for user's pushed information
Technical field
The present invention relates to field of computer technology more particularly to a kind of technologies for user's pushed information.
Background technology
With the continuous development of video traffic, enterprise more relies on all kinds of video traffics to be pushed into row information, and opposite Traditional mode that ground is pushed into row information of imposing uniformity without examining individual cases, enterprise and user are more desirable to occur a kind of to be different from traditional information The method of push.Now, although the method for some certain individual demands based on user occur to push into row information, These methods are not all well closely connected together to information such as the viewing behaviors of video with video content, user, can not Bring the better usage experience of user.
Therefore, the method for pushed information of user experience can be promoted again by how providing a kind of more new and original, fitting video, As one of the most urgent problems to be solved by those skilled in the art.
Invention content
The object of the present invention is to provide a kind of method and apparatus for user's pushed information.
According to an aspect of the invention, there is provided a kind of method for user's pushed information, wherein, this method includes:
A obtains the user and exits position on the video after user watches video;
B exits the corresponding scene information in position according to, and corresponding pushed information is matched for the user;
The pushed information is presented to the user by c.
Preferably, step b includes:
The corresponding scene information in position is exited, and combine video auxiliary information according to described, match and correspond to for the user Pushed information.
It is highly preferred that the video auxiliary information includes following at least any one:
The relevant information of the video of user's viewing;
The user watches the duration information of the video;
The history viewing record of the user;
The user is to the operation information of the video.
Preferably, this method further includes:
The viewing feature of the video is watched according to the user, determines the appearance form of the pushed information;
Wherein, step c includes:
The pushed information is pushed to the user by the appearance form.
It is highly preferred that the appearance form of the pushed information includes following at least any one:
Image format;
Picture and text form;
Visual form;
Written form.
Preferably, step c includes:
It is original in the list of videos page to show described regard in a manner of board turning after the user exits the video The pushed information is presented to the user by the position of the cover of frequency.
It is highly preferred that this method further includes:
It is original in the list of videos page still in a manner of board turning after the user exits the pushed information Continue the cover for showing the video in the position for showing the cover of the video.
According to another aspect of the present invention, a kind of pusher for user's pushed information is additionally provided, wherein, this is pushed away Device is sent to include:
Acquisition device after watching video in user, obtains the user and exits position on the video;
For exiting the corresponding scene information in position according to, corresponding push is matched for the user for coalignment Information;
Device is presented, for the pushed information to be presented to the user.
Preferably, the coalignment is used for:
The corresponding scene information in position is exited, and combine video auxiliary information according to described, match and correspond to for the user Pushed information.
It is highly preferred that the video auxiliary information includes following at least any one:
The relevant information of the video of user's viewing;
The user watches the duration information of the video;
The history viewing record of the user;
The user is to the operation information of the video.
Preferably, which further includes:
Determining device, for watching the viewing feature of the video according to the user, determine the pushed information is in Existing form;
Wherein, the presentation device is used for:
The pushed information is pushed to the user by the appearance form.
It is highly preferred that the appearance form of the pushed information includes following at least any one:
Image format;
Picture and text form;
Visual form;
Written form.
Preferably, the presentation device is used for:
It is original in the list of videos page to show described regard in a manner of board turning after the user exits the video The pushed information is presented to the user by the position of the cover of frequency.
It is highly preferred that the pusher further includes:
Demonstration device, for after the user exits the pushed information, still in a manner of board turning, being arranged in the video The cover for showing the video is continued in the position of the original cover for showing the video in the table page.
According to a further aspect of the invention, a kind of computer readable storage medium is additionally provided, it is described computer-readable Storage medium is stored with computer code, and when the computer code is performed, as above any one of them method is performed.
According to a further aspect of the invention, a kind of computer program product is additionally provided, when the computer program produces When product are performed by computer equipment, as above any one of them method is performed.
According to a further aspect of the invention, a kind of computer equipment is additionally provided, the computer equipment includes:
One or more processors;
Memory, for storing one or more computer programs;
When one or more of computer programs are performed by one or more of processors so that it is one or Multiple processors realize as above any one of them method.
Compared with prior art, the present invention obtains it and exits position on video after user watches video, according to This exits the corresponding scene information in position, matches corresponding pushed information for the user and is presented to the user so that presents It is closely connected together to the pushed information and video content of user, preferably practical experience is brought for user.
Further, when the present invention matching pushed information for user further combined with such as video related information, viewing Long, history viewing records, to the videos auxiliary information such as operation of video so that in the pushed information and video being presented to the user Appearance, user are closely connected together to information such as the viewing behaviors of video, further improve user experience.
In this way, even same video or even same user watch same video, in the different location of video It exits, the pushed information being presented to the user is also different.
Further, the present invention watches the viewing feature of video to determine the appearance form of pushed information according to user, So that the presentation of pushed information further conforms to the demand of user, improve pushing efficiency and also improve user experience.
Description of the drawings
By reading the detailed description made to non-limiting example made with reference to the following drawings, of the invention is other Feature, objects and advantages will become more apparent upon:
Fig. 1 shows the block diagram for being suitable for being used for realizing the exemplary computer system/server of embodiment of the present invention;
Fig. 2 shows a kind of schematic devices of pusher for user's pushed information according to one aspect of the invention;
Fig. 3 shows a kind of flow diagram of method for user's pushed information according to a further aspect of the present invention.
The same or similar reference numeral represents the same or similar component in attached drawing.
Specific embodiment
It should be mentioned that some exemplary embodiments are described as before exemplary embodiment is discussed in greater detail The processing described as flow chart or method.Although operations are described as the processing of sequence by flow chart, therein to be permitted Multioperation can be implemented concurrently, concomitantly or simultaneously.In addition, the sequence of operations can be rearranged.When it The processing can be terminated when operation is completed, it is also possible to have the additional step being not included in attached drawing.The processing It can correspond to method, function, regulation, subroutine, subprogram etc..
Alleged within a context " computer equipment ", also referred to as " computer ", referring to can be by running preset program or referring to Enable performing the intelligent electronic device of the predetermined process process such as numerical computations and/or logical calculated, can include processor with Memory, instructed by the survival that prestores in memory of processor execution perform predetermined process process or by ASIC, The hardware such as FPGA, DSP perform predetermined process process or are realized by said two devices combination.Computer equipment includes but unlimited In server, PC, laptop, tablet computer, smart mobile phone etc..
The computer equipment includes user equipment and the network equipment.Wherein, the user equipment includes but not limited to electricity Brain, smart mobile phone, PDA etc.;The network equipment includes but not limited to single network server, multiple network servers form Server group or the cloud being made of a large amount of computers or network server based on cloud computing (Cloud Computing), wherein, Cloud computing is one kind of Distributed Calculation, a super virtual computer being made of the computer collection of a group loose couplings.Its In, the computer equipment can isolated operation realize the present invention, also can access network and by with other calculating in network The present invention is realized in the interactive operation of machine equipment.Wherein, the network residing for the computer equipment include but not limited to internet, Wide area network, Metropolitan Area Network (MAN), LAN, VPN network etc..
It should be noted that the user equipment, the network equipment and network etc. are only for example, other are existing or from now on may be used The computer equipment or network that can occur such as are applicable to the present invention, should also be included within the scope of the present invention, and to draw It is incorporated herein with mode.
Method (some of them are illustrated by flow) discussed hereafter can be by hardware, software, firmware, centre Part, microcode, hardware description language or its arbitrary combination are implemented.Implement when with software, firmware, middleware or microcode When, to implement the program code of necessary task or code segment can be stored in machine or computer-readable medium and (for example deposit Storage media) in.(one or more) processor can implement necessary task.
Specific structure and function details disclosed herein are only representative, and are for describing showing for the present invention The purpose of example property embodiment.But the present invention can be implemented, and be not interpreted as by many alternative forms It is limited only by the embodiments set forth herein.
Although it should be understood that may have been used term " first ", " second " etc. herein to describe each unit, But these units should not be limited by these terms.The use of these items is only for by a unit and another unit It distinguishes.For example, in the case of the range without departing substantially from exemplary embodiment, it is single that first unit can be referred to as second Member, and similarly second unit can be referred to as first unit.Term "and/or" used herein above include one of them or The arbitrary and all combination of more listed associated items.
It should be understood that when a unit is referred to as " connecting " or during " coupled " to another unit, can directly connect It connects or is coupled to another unit or there may be temporary location.In contrast, when a unit is referred to as " directly connecting Connect " or " direct-coupling " to another unit when, then there is no temporary locations.It should explain in a comparable manner and be used to retouch State the relationship between unit other words (such as " between being in ... " compared to " between being directly in ... ", " and with ... it is adjacent Closely " compared to " with ... be directly adjacent to " etc.).
Term used herein above is not intended to limit exemplary embodiment just for the sake of description specific embodiment.Unless Context clearly refers else, otherwise singulative used herein above "one", " one " also attempt to include plural number.Should also When understanding, term " comprising " and/or "comprising" used herein above provide stated feature, integer, step, operation, The presence of unit and/or component, and do not preclude the presence or addition of other one or more features, integer, step, operation, unit, Component and/or a combination thereof.
It should further be mentioned that in some replaces realization modes, the function/action being previously mentioned can be according to different from attached The sequence indicated in figure occurs.For example, depending on involved function/action, the two width figures shown in succession actually may be used Substantially simultaneously to perform or can perform in a reverse order sometimes.
The present invention is described in further detail below in conjunction with the accompanying drawings.
Fig. 1 shows the block diagram suitable for being used for the exemplary computer system/server 12 for realizing embodiment of the present invention. The computer system/server 12 that Fig. 1 is shown is only an example, should not be to the function and use scope of the embodiment of the present invention Bring any restrictions.
As shown in Figure 1, computer system/server 12 is showed in the form of universal computing device.Computer system/service The component of device 12 can include but is not limited to:One or more processor or processing unit 16, system storage 28, connection The bus 18 of different system component (including system storage 28 and processing unit 16).
Bus 18 represents one or more in a few class bus structures, including memory bus or Memory Controller, Peripheral bus, graphics acceleration port, processor or the local bus using the arbitrary bus structures in a variety of bus structures.It lifts For example, these architectures include but not limited to industry standard architecture (ISA) bus, microchannel architecture (MAC) Bus, enhanced isa bus, Video Electronics Standards Association (VESA) local bus and peripheral component interconnection (PCI) bus.
Computer system/server 12 typically comprises a variety of computer system readable media.These media can be appointed What usable medium that can be accessed by computer system/server 12, including volatile and non-volatile medium, it is moveable and Immovable medium.
Memory 28 can include the computer system readable media of form of volatile memory, such as random access memory Device (RAM) 30 and/or cache memory 32.Computer system/server 12 may further include it is other it is removable/no Movably, volatile/non-volatile computer system storage medium.Only as an example, storage system 34 can be used for reading and writing Immovable, non-volatile magnetic media (Fig. 1 is not shown, commonly referred to as " hard disk drive ").Although being not shown in Fig. 1, can To provide for moving the disc driver of non-volatile magnetic disk (such as " floppy disk ") read-write and to removable non-volatile Property CD (such as CD-ROM, DVD-ROM or other optical mediums) read and write CD drive.In these cases, it is each to drive Dynamic device can be connected by one or more data media interfaces with bus 18.Memory 28 can include at least one program Product, the program product have one group of (for example, at least one) program module, these program modules are configured to perform the present invention The function of each embodiment.
Program/utility 40 with one group of (at least one) program module 42 can be stored in such as memory 28 In, such program module 42 includes --- but being not limited to --- operating system, one or more application program, other programs Module and program data may include the realization of network environment in each or certain combination in these examples.Program mould Block 42 usually performs function and/or method in embodiment described in the invention.
Computer system/server 12 can also be (such as keyboard, sensing equipment, aobvious with one or more external equipments 14 Show device 24 etc.) communication, it can also enable a user to lead to the equipment that the computer system/server 12 interacts with one or more It letter and/or any is set with so that the computer system/server 12 communicates with one or more of the other computing device Standby (such as network interface card, modem etc.) communicates.This communication can be carried out by input/output (I/O) interface 22.And And computer system/server 12 can also pass through network adapter 20 and one or more network (such as LAN (LAN), wide area network (WAN) and/or public network, such as internet) communication.As shown in the figure, network adapter 20 passes through bus 18 communicate with other modules of computer system/server 12.It should be understood that although being not shown in Fig. 1, computer can be combined Systems/servers 12 use other hardware and/or software module, including but not limited to:Microcode, device driver, at redundancy Manage unit, external disk drive array, RAID system, tape drive and data backup storage system etc..
Processing unit 16 is stored in the program in memory 28 by operation, so as to perform various functions application and data Processing.
For example, the various functions for performing the present invention and the computer program of processing, processing are stored in memory 28 When unit 16 performs corresponding computer program, the present invention is implemented in the identification that network-side is intended to incoming call.
The present invention described in detail below is used for concrete function/step for user's pushed information.
Fig. 2 shows the schematic devices for being used for the pusher for user's pushed information according to one aspect of the invention.
The pusher 1 includes acquisition device 201, coalignment 202 and device 203 is presented.Here, pusher 1 Such as it is located in computer equipment, the computer equipment includes user equipment and the network equipment.It is located at below with the pusher 1 It is described in detail in the network equipment.
Wherein, acquisition device 201 obtains the user and exits position on the video after user watches video It puts.
Specifically, user opens some video by modes such as click, long-press, slips and is watched, for example, with Family has selected one of video link to be clicked in the list of videos page for being supplied to it, opens the video link institute The video linked to, and carried out the viewing of a period of time.Then, user finishes its viewing behavior and has exited the video, Acquisition device 201 can be by the interaction of the user equipment used with the user, such as one or many calling user equipmenies The application programming interfaces (API) of offer, obtain the user and exit position on the video, if user is in the 5th point 25 of video Second when exit, alternatively, user watch to piece caudal flexure start before exit or, the user until viewing be over The video is just exited, and acquisition device 201, which can obtain, above-mentioned each different exits position.
Those skilled in the art will be understood that the mode for exiting position of above-mentioned acquisition video is only for example, other are existing Or the mode for exiting position of acquisition video being likely to occur from now on, the present invention is such as applicable to, should also be included in guarantor of the present invention It protects within range, and is incorporated herein by reference herein.
Coalignment 202 exits the corresponding scene information in position according to described, for the corresponding push letter of user matching Breath.
Specifically, it exits position in the different of video and can correspond to the scene information for exiting position, scene information packet The information such as personage, article, theme when including but being not limited to exit video in the video scene of current video frame.Coalignment 202 The video scene of the current video frame is identified, obtains scene information therein, image such as is carried out to the current video frame Identification obtains characteristics of image, and further identifies the features such as personage therein, article;Alternatively, identify the current video frame In word;Or it is comprehensive according to previous or multiple video frame or comprehensive according to the latter or multiple video frame, know The theme of the video scene;Or further, by audio identification or by knowing to information such as subtitle, barrage, comments Not, the comprehensive theme for knowing the video scene.After above-mentioned scene information has been known, coalignment 102 exists according to the user The scene information exited corresponding to position on the video matches corresponding pushed information, such as exits position according to the video Current video frame in personage, the push information related with the personage, such as personage introduction, news, microblogging link information or According to the article in the current video frame, the information such as the push function introduction related with the article, price, purchase link.
It opens some video for example, user clicks and is watched, after it terminates to watch and exits video, obtain Device 201 is taken to obtain the user and exits position on the video;Current video frame when coalignment 202 exits user video Video scene be identified, obtain scene information therein, such as identify performer therein as A, role B, Then coalignment 202 obtains corresponding push according to the scene information, such as by carrying out matching retrieval in pushed information library Information, if the pushed information can be the introduction of the performer A, the advertisement which represents, the introduction of the role B and the role Relevant advertisements of B etc.;Alternatively, coalignment 202, which is identified in the scene information of the current video frame, includes article C, then match Device 202 can determine therefrom that pushed information is the advertisement in relation to article C;Or coalignment 202 identifies that this is current The theme of the scene information of video frame is D, then coalignment 202 can determine therefrom that pushed information is in relation to the wide of theme D It accuses.
Here, the mapping relations between all kinds of scene informations and its corresponding pushed information are stored in database, it can To upload all kinds of pushed informations by all kinds of push persons for needing pushed information, which can be located in the pusher 1, It can be located in the third party device being connected with the pusher 1, and safeguarded by the pusher 1.
Those skilled in the art will be understood that the above-mentioned mode that pushed information is matched according to scene information is only for example, He it is existing or be likely to occur from now on according to scene information match pushed information mode, be such as applicable to the present invention, should also wrap It is contained within the scope of the present invention, and is incorporated herein by reference herein.
Preferably, the coalignment 202 exits the corresponding scene information in position according to described, and combines video auxiliary letter Breath matches corresponding pushed information for the user.
Specifically, user can also have corresponding video auxiliary information in viewing video and after exiting, as the user sees See the duration information of the video, as in the previous example, user can exit when video is had viewed by the 5th point and 25 seconds, alternatively, user Always viewing video to piece caudal flexure exited before starting or, until viewing is over this, completely video just exits the user, The different durations of the video that coalignment 202 can be watched according to user, different pushed informations is matched for user.Example Such as, by pushed information for for video ads, when the user only have viewed 5 points just exited within 25 seconds in the case of, explanation The user is less patient or the user to have larger may be young man, then it is shorter for the user to match duration for coalignment 202 Video ads or for the user match young man's articles for use video ads;If the user, which completely sees, is over entire video Exit, then show that the user is relatively patient or the user to have larger may be older, then coalignment 202 is the user The video ads of older's articles for use are matched with the longer video ads of duration or for the user.
Here, given example only preferably expresses the present embodiment, and the limitation without the present invention should be become, art technology Personnel will be understood that other were applicable to the present embodiment determines pushed information to the classification or recognition methods of user and for it Method is such as applicable to the present invention, should also be included within the scope of the present invention, and is contained in by reference herein This.
It is highly preferred that the video auxiliary information includes following at least any one:
The relevant information of the video of user's viewing;
The user watches the duration information of the video;
The history viewing record of the user;
The user is to the operation information of the video.
Specifically, the relevant information of the video of user viewing include but not limited to video subject, video it is total when The various information such as length, video distribution person, coalignment 202 exit the corresponding scene information in position according to user on video, And the relevant information of the video of user viewing is combined, match corresponding pushed information for the user.For example, coalignment What the theme of 202 current video frames for exiting position when exiting video not only according to user is, it is whole also to consider this The theme of a video matches corresponding pushed information for the user.
The duration information that the user watches the video includes but not limited to viewing duration of the user to the video, user The information such as the percentage of the video total duration are accounted for the viewing duration of the video.Although for example, the 25th minute in video of user Just click exit, but in fact he always in F.F., the duration actually watched only has 5 minutes, then coalignment 202 can be according to this The practical viewing duration of user to match corresponding pushed information for it, such as it is believed that the user is less patient, is matched for it The video ads of one only 5 seconds length.
The history viewing record of the user can be obtained by calling cookies or other video daily records, matching dress It puts 202 and exits the corresponding scene information in position on video not only according to user, also to combine the history viewing note of the user Record matches corresponding pushed information for the user.For example, when user exits video the current video frame for exiting position master Topic is X, and the theme of each video of user's history viewing has Y, Z etc., and coalignment 202 considers these themes, such as root According to the common ground or the wherein theme of accounting maximum of these themes, corresponding pushed information is matched for the user.
The user operation information of the video is included but not limited to based on user to the comment of the video, barrage or F.F., forwarding such as share at the information caused by various operations.For example, user expresses it by commenting on or delivering the forms such as barrage Certain product is liked, coalignment 202 can match the advertisement of its favorite product for the user accordingly;Or Person, user the modes such as share by forwarding, the purpose of by the video sharing to circle of friends, YouTube, then coalignment 202 Such as the destination that can be shared according to forwarding, it is young if the user is male or women to judge the type of the user People or older etc. further match corresponding pushed information for it.For example, the theme of a certain video inherently one Makeup instructional video, and user also shares video forwarding to some women website, then coalignment 202 can be the user Match corresponding advertisement for cosmetics.
Further, coalignment 202 can consider user and exit the corresponding scene information in position on video And the combination of above-mentioned arbitrary various video auxiliary information, match corresponding pushed information for user.And coalignment 202 exists In matching process, the scene information or the proportion shared by above-mentioned various video auxiliary informations can be adjusted.
Those skilled in the art will be understood that above-mentioned video auxiliary information is only for example, other are existing or may go out from now on Existing video auxiliary information, is such as applicable to the present invention, should also be included within the scope of the present invention, and herein with reference Mode is incorporated herein.
Device 203 is presented, the pushed information is presented to the user.
Specifically, after the matching of coalignment 202 determines the pushed information of user to be pushed to, device 203 is presented By way of agreement, which is presented to the user, for example, in the original list of videos page for being supplied to the user The pushed information in the form of pop-up, new Shipping Options Page, new browser page etc., is presented to the user by face.
Here, coalignment 202 may match multiple pushed informations to be presented to user, then device 203 is presented can With further therefrom random or pick out and best suit the pushed information of user demand or therefrom selected according to the rule of other agreements One pushed information, is presented to the user.
Preferably, the presentation device 203 in a manner of board turning, arranges after the user exits the video in video The position of the original cover for showing the video in the table page, the user is presented to by the pushed information.
Specifically, multiple video links, multiple video link can be included in the list of videos page for being supplied to user Connecing can for example be showed with the cover of corresponding video, in this way, when user clicks the cover of one of video, Click the corresponding video link of the video, user is with can watch the video.Hereafter, it is being watched if user exits this Video, then device 203 is presented in a manner of board turning, in the list of videos page it is original show video cover position present For example, in the position in the form of image, picture and text, word or video etc., which is presented to the user for the pushed information.
It is highly preferred that the pusher 1 further includes demonstration device (not shown).The demonstration device exits institute in the user After stating pushed information, still in a manner of board turning, the position of the original cover for showing the video in the list of videos page Continue the cover for showing the video.
Specifically, after pushed information is presented to the user by aforementioned presentation device 203, user can also exit sight at any time See that the pushed information, such as user can exit the pushed information by modes such as long-press, click, slips, then demonstration device is still In a manner of board turning, the pushed information being presented to the user is exited, in this way, in the list of videos page Central Plains for being supplied to user Continue the cover for showing the video in the position of cover for beginning to show video.
Include video I, II, III link for example, being supplied in the list of videos page of user, with video cover Form is showed, and the cover that user clicks video I has viewed video I, and clicked and exited when the 10th minute; Then acquisition device 201 obtains accordingly exits position;Coalignment 202 has matched corresponding pushed information for the user accordingly, Such as some video ads;Device 203 is then presented in the position for the cover for showing video I originally, which is presented to this User;Then, user clicks the video ads again, then exhibition is replaced in the position of the playing video advertisement by demonstration device again The now cover of video I;If the user continues to click the cover of video I, video I can be watched again, if the user this It is secondary only have viewed 1 minute again click exited;Then acquisition device 201 can continue to obtain the user this exits position It puts;Coalignment 202 matches corresponding pushed information for the user again, due to the position that current user exits with before not Together, the scene information for exiting position may also be different, and the information such as viewing duration are also different, then coalignment 202 is user The pushed information matched may also be different, and the form presented may also be different, for example, this time coalignment 202 is the user A picture-text advertisement is matched;Device 203 is then presented to continue that the picture-text advertisement ... is presented in the position for the cover for showing video I originally In cycles, if user constantly repeats aforesaid operations, each device can recycle successively performs the operation of its own.
Preferably, which further includes determining device (not shown).The determining device watches institute according to the user The viewing feature of video is stated, determines the appearance form of the pushed information;Wherein, the presentation device 203 presses the presentation shape The pushed information is pushed to the user by formula.
Specifically, there is certain viewing feature when user watches video, for example, user is very out of patience when viewing, It constantly carries out F.F. or it is very patient, wait until that piece caudal flexure plays always and terminate just to exit the video, it is determined that device can To obtain these viewing features of the user, these viewing features include but not limited to the viewing duration, right that user watches video The forwarding operation of video, often click suspend, the viewing duration of viewing video accounts for percentage of video total duration etc., determining device According to these viewing features, determine that pushed information is presented to the user with which kind of appearance form;Device 203 is then presented according to this The pushed information is pushed to user by the appearance form that determining device determines.
For example, the advertisement for same product, if the very out of patience F.F. always of user, by the advertisement with picture and text shape Formula is presented to the user;If user is very patient, it is presented to the user in the form of video ads.For another example, it is assumed that for same There are two the video ads of different durations respectively for product, if user is very out of patience, the shorter video ads of duration are presented To user, if user is very patient, the longer video ads of duration are presented to the user.
It is highly preferred that the appearance form of the pushed information includes following at least any one:
Image format;
Picture and text form;
Visual form;
Written form.
For example, for same product, the pushed information of different appearance forms can be corresponding with respectively in advance, determine dress The viewing feature that the video is watched according to user is put, determines to use the pushed information of which kind of appearance form on earth;Then, it presents Device 203 is presented to user again.Here, different appearance forms can also include thinner classification, as video can have not Same duration, image can have different tone etc..
Those skilled in the art will be understood that the appearance form of above-mentioned pushed information is only for example, other are existing or from now on The appearance form for the pushed information being likely to occur, is such as applicable to the present invention, should also be included within the scope of the present invention, and It is incorporated herein by reference herein.
Fig. 3 shows a kind of flow diagram of method for user's pushed information according to a further aspect of the present invention.
In step S301, pusher 1 obtains the user moving back on the video after user watches video Out position.
Specifically, user opens some video by modes such as click, long-press, slips and is watched, for example, with Family has selected one of video link to be clicked in the list of videos page for being supplied to it, opens the video link institute The video linked to, and carried out the viewing of a period of time.Then, user finishes its viewing behavior and has exited the video, In step S301, pusher 1 can be by the interaction of the user equipment used with the user, such as one or many calling The user equipment provide application programming interfaces (API), obtain the user and exit position on the video, as user regarding Frequently exited when the 5th point 25 seconds, alternatively, user watch to piece caudal flexure start before exit or, the user until The viewing video that is over just is exited, and in step S301, pusher 1, which can obtain, above-mentioned each different exits position It puts.
Those skilled in the art will be understood that the mode for exiting position of above-mentioned acquisition video is only for example, other are existing Or the mode for exiting position of acquisition video being likely to occur from now on, the present invention is such as applicable to, should also be included in guarantor of the present invention It protects within range, and is incorporated herein by reference herein.
In step s 302, pusher 1 exits the corresponding scene information in position according to described, for user matching pair The pushed information answered.
Specifically, it exits position in the different of video and can correspond to the scene information for exiting position, scene information packet The information such as personage, article, theme when including but being not limited to exit video in the video scene of current video frame.In step S302 In, the video scene of the current video frame is identified in pusher 1, scene information therein is obtained, such as to deserving forward sight Frequency frame carries out image identification, obtains characteristics of image, and further identifies the features such as personage therein, article;Alternatively, it identifies Word in the current video frame;It is or comprehensive according to previous or multiple video frame or comprehensive according to the latter or multiple Video frame knows the theme of the video scene;Or further, by audio identification or by subtitle, barrage, comment Etc. information be identified, the comprehensive theme for knowing the video scene.After above-mentioned scene information has been known, in step S302 In, pusher 1 according to the user on the video exit position corresponding to scene information, match it is corresponding push letter Breath, the personage such as in the current video frame for exiting position of the video, the push information related with the personage, as personage is situated between It continues, information or the article in the current video frame such as news, microblogging link, the push function introduction related with the article, The information such as price, purchase link.
It opens some video for example, user clicks and is watched, after it terminates to watch and exits video, In step S301, pusher 1 obtains the user and exits position on the video;In step s 302, pusher 1 to The video scene of current video frame is identified when video is exited at family, obtains scene information therein, such as identifies therein drill Member is A, role B, then in step s 302, pusher 1 is according to the scene information, such as by push letter Breath carries out matching retrieval in library, corresponding pushed information is obtained, if the pushed information can be introduction, performer A of the performer A Advertisement, the introduction of the role B and the relevant advertisements of role B for representing etc.;Alternatively, in step s 302, pusher 1 is known Do not go out and article C is included in the scene information of the current video frame, then pusher 1 can determine therefrom that pushed information is related is somebody's turn to do The advertisement of article C;Or in step s 302, pusher 1 identifies that the theme of the scene information of the current video frame is D, then pusher 1 can determine therefrom that pushed information be the advertisement in relation to theme D.
Here, the mapping relations between all kinds of scene informations and its corresponding pushed information are stored in database, it can To upload all kinds of pushed informations by all kinds of push persons for needing pushed information, which can be located in the pusher 1, It can be located in the third party device being connected with the pusher 1, and safeguarded by the pusher 1.
Those skilled in the art will be understood that the above-mentioned mode that pushed information is matched according to scene information is only for example, He it is existing or be likely to occur from now on according to scene information match pushed information mode, be such as applicable to the present invention, should also wrap It is contained within the scope of the present invention, and is incorporated herein by reference herein.
Preferably, in step s 302, pusher 1 exits the corresponding scene information in position, and combine and regard according to described Frequency auxiliary information matches corresponding pushed information for the user.
Specifically, user can also have corresponding video auxiliary information in viewing video and after exiting, as the user sees See the duration information of the video, as in the previous example, user can exit when video is had viewed by the 5th point and 25 seconds, alternatively, user Always viewing video to piece caudal flexure exited before starting or, until viewing is over this, completely video just exits the user, In step s 302, the different durations of the video that pusher 1 can be watched according to user match different push away for user It delivers letters breath.For example, by taking pushed information is video ads as an example, when the user is only having viewed 5 points of 25 seconds feelings just exited Under condition, illustrate that the user is less patient or the user to have larger may be young man, then in step s 302, pusher 1 The shorter video ads of duration are matched for the user or be the video ads of user matching young man's articles for use;If the user is complete Site preparation sees that the entire video that is over just exits, then show that the user is relatively patient or the user to have larger may be older, then In step s 302, pusher 1 is that the user matches the longer video ads of duration or is that the user matches older's articles for use Video ads.
Here, given example only preferably expresses the present embodiment, and the limitation without the present invention should be become, art technology Personnel will be understood that other were applicable to the present embodiment determines pushed information to the classification or recognition methods of user and for it Method is such as applicable to the present invention, should also be included within the scope of the present invention, and is contained in by reference herein This.
It is highly preferred that the video auxiliary information includes following at least any one:
The relevant information of the video of user's viewing;
The user watches the duration information of the video;
The history viewing record of the user;
The user is to the operation information of the video.
Specifically, the relevant information of the video of user viewing include but not limited to video subject, video it is total when The various information such as length, video distribution person, in step s 302, pusher 1 are corresponded to according to position of exiting of the user on video Scene information, and combine the relevant information of the video of user viewing, corresponding pushed information matched for the user.Example Such as, in step s 302, the theme of the current video frame for exiting position is when pusher 1 exits video not only according to user What, will also consider the theme of the entire video, and corresponding pushed information is matched for the user.
The duration information that the user watches the video includes but not limited to viewing duration of the user to the video, user The information such as the percentage of the video total duration are accounted for the viewing duration of the video.Although for example, the 25th minute in video of user Just click exit, but in fact he always in F.F., the duration actually watched only has 5 minutes, then in step s 302, pusher 1 can match corresponding pushed information according to the practical viewing duration of the user for it, such as it is believed that the user is less resistance to The heart matches the video ads of an only 5 seconds length for it.
The history viewing record of the user can be obtained by calling cookies or other video daily records, in step In S302, pusher 1 exits the corresponding scene information in position not only according to user on video, also to combine the user's History viewing record, corresponding pushed information is matched for the user.For example, this exits the current of position when user exits video The theme of video frame is X, and the theme of each video of user's history viewing has Y, Z etc., in step s 302, pusher 1 These themes are considered, such as according to the common ground of these themes or the wherein theme of accounting maximum, for user matching pair The pushed information answered.
The user operation information of the video is included but not limited to based on user to the comment of the video, barrage or F.F., forwarding such as share at the information caused by various operations.For example, user expresses it by commenting on or delivering the forms such as barrage Certain product is liked, in step s 302, pusher 1 can match its favorite product for the user accordingly Advertisement;Alternatively, user the modes such as shares by forwarding, the purpose of by the video sharing to circle of friends, YouTube, then exist In step S302, pusher 1 for example can be according to the destination that share be forwarded, to judge the type of the user, such as the user It is male or women, is young man or older etc., further matches corresponding pushed information for it.It is for example, a certain The makeup instructional video of the theme of video inherently one, and user also shares video forwarding to some women website, then In step s 302, pusher 1 can be that the user matches corresponding advertisement for cosmetics.
Further, in step s 302, pusher 1 can consider exit position of the user on video and correspond to Scene information and above-mentioned arbitrary various video auxiliary information combination, match corresponding pushed information for user.And In step S302, pusher 1 in the matching process, can be adjusted shared by the scene information or above-mentioned various video auxiliary informations Proportion.
Those skilled in the art will be understood that above-mentioned video auxiliary information is only for example, other are existing or may go out from now on Existing video auxiliary information, is such as applicable to the present invention, should also be included within the scope of the present invention, and herein with reference Mode is incorporated herein.
In step S303, the pushed information is presented to the user by pusher 1.
Specifically, after pusher 1 matches the pushed information for determining user to be pushed in step s 302, in step In rapid S303, pusher 1 is presented to the user by way of agreement, by the pushed information, for example, being supplied to this original The pushed information in the form of pop-up, new Shipping Options Page, new browser page etc., is presented to the use by the list of videos page of user Family.
Here, in step s 302, pusher 1 may match multiple pushed informations to be presented to user, then exist In step S303, pusher 1 can it is further therefrom random or pick out the pushed information for best suiting user demand or according to The rule of other agreements therefrom selects a pushed information, is presented to the user.
Preferably, in step S303, pusher 1 is after the user exits the video, in a manner of board turning, The position of the original cover for showing the video in the list of videos page, the user is presented to by the pushed information.
Specifically, multiple video links, multiple video link can be included in the list of videos page for being supplied to user Connecing can for example be showed with the cover of corresponding video, in this way, when user clicks the cover of one of video, Click the corresponding video link of the video, user is with can watch the video.Hereafter, it is being watched if user exits this Video, then in step S303, pusher 1 in a manner of board turning, in the list of videos page it is original show video envelope The pushed information is presented in the position in face, for example, in the position in the form of image, picture and text, word or video etc., by the pushed information It is presented to the user.
It is highly preferred that this method further includes step S304 (not shown).In step s 304, pusher 1 is in the use After the pushed information is exited at family, still in a manner of board turning, the original envelope for showing the video in the list of videos page Continue the cover for showing the video in the position in face.
Specifically, after pushed information is presented to the user by pusher 1 in abovementioned steps S203, user can also be with When exit and watch the pushed information, such as user can exit the pushed information, then existed by modes such as long-press, click, slips In step S304, pusher 1 exits the pushed information being presented to the user, in this way, being supplied at this still in a manner of board turning The cover for showing the video is continued in the position of the original cover for showing video in the list of videos page of user.
Include video I, II, III link for example, being supplied in the list of videos page of user, with video cover Form is showed, and the cover that user clicks video I has viewed video I, and clicked and exited when the 10th minute; Then in step S301, pusher 1 obtains accordingly exits position;In step s 302, pusher 1 is the user accordingly Corresponding pushed information is had matched, such as some video ads;Then in step S303, pusher 1 was showing video I's originally The video ads are presented to the user by the position of cover;Then, user clicks the video ads again, then in step S304 In, the cover for showing video I is replaced in the position of the playing video advertisement by pusher 1 again;If the user continues a little The cover of video I is hit, then can watch video I again, is moved back if the user this time only has viewed to click for 1 minute again Go out;Then in step S301, pusher 1 can continue to obtain the user, and this exits position;In step s 302, it pushes Device 1 matches corresponding pushed information for the user again, due to the position that current user exits from it is different before, exit position The scene information put may also be different, and the information such as viewing duration are also different, then in step s 302, pusher 1 is user The pushed information matched may also be different, and the form presented may also be different, for example, this time pusher 1 is matched for the user One picture-text advertisement;Then in step S303, pusher 1, which continues to present in the position for showing the cover of video I originally, to be somebody's turn to do In cycles, if user constantly repeats aforesaid operations, it is above-mentioned each that pusher 1 can recycle execution to picture-text advertisement ... successively Step.
Preferably, this method further includes step S305 (not shown).In step S305, pusher 1 is according to the use The viewing feature of the video is watched at family, determines the appearance form of the pushed information;Wherein, in step S303, push dress It puts 1 and the pushed information is pushed to the user by the appearance form.
Specifically, there is certain viewing feature when user watches video, for example, user is very out of patience when viewing, It constantly carries out F.F. or it is very patient, wait until that piece caudal flexure plays always and terminate just to exit the video, then in step S305 In, pusher 1 can obtain these viewing features of the user, these viewing features include but not limited to user and watch video Viewing duration, to the forwarding operation of video, often click pause, the viewing duration of viewing video accounts for the percentage of video total duration Than etc., in step S305, pusher 1 determines that pushed information is presented with which kind of appearance form according to these viewing features To user;Then in step S303, pusher 1 is according to the appearance form determined in step S305, by the pushed information It is pushed to user.
For example, the advertisement for same product, if the very out of patience F.F. always of user, by the advertisement with picture and text shape Formula is presented to the user;If user is very patient, it is presented to the user in the form of video ads.For another example, it is assumed that for same There are two the video ads of different durations respectively for product, if user is very out of patience, the shorter video ads of duration are presented To user, if user is very patient, the longer video ads of duration are presented to the user.
It is highly preferred that the appearance form of the pushed information includes following at least any one:
Image format;
Picture and text form;
Visual form;
Written form.
For example, for same product, the pushed information of different appearance forms can be corresponding with respectively in advance, in step In S305, pusher 1 watches the viewing feature of the video according to user, determines to use the push of which kind of appearance form on earth Information;Then, in step S303, pusher 1 is presented to user again.Here, different appearance forms can also include Thinner classification, if video can have different durations, image can have different tone etc..
Those skilled in the art will be understood that the appearance form of above-mentioned pushed information is only for example, other are existing or from now on The appearance form for the pushed information being likely to occur, is such as applicable to the present invention, should also be included within the scope of the present invention, and It is incorporated herein by reference herein.
The present invention also provides a kind of computer readable storage medium, the computer-readable recording medium storage has calculating Machine code, when the computer code is performed, such as preceding any one of them method is performed.
The present invention also provides a kind of computer program product, when the computer program product is performed by computer equipment When, such as preceding any one of them method is performed.
The present invention also provides a kind of computer equipment, the computer equipment includes:
One or more processors;
Memory, for storing one or more computer programs;
When one or more of computer programs are performed by one or more of processors so that it is one or Multiple processors realize such as preceding any one of them method.
It should be noted that the present invention can be carried out in the assembly of software and/or software and hardware, for example, this hair Application-specific integrated circuit (ASIC) can be used in bright each device or any other is realized similar to hardware device.In one embodiment In, software program of the invention can perform to realize steps described above or function by processor.Similarly, it is of the invention Software program can be stored in computer readable recording medium storing program for performing (including relevant data structure), for example, RAM memory, Magnetic or optical driver or floppy disc and similar devices.In addition, hardware can be used to realize in some steps or function of the present invention, example Such as, as coordinating with processor so as to perform the circuit of each step or function.
It is obvious to a person skilled in the art that the present invention is not limited to the details of above-mentioned exemplary embodiment, Er Qie In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention is by appended power Profit requirement rather than above description limit, it is intended that all by what is fallen within the meaning and scope of the equivalent requirements of the claims Variation includes within the present invention.Any reference numeral in claim should not be considered as to the involved claim of limitation.This Outside, it is clear that one word of " comprising " is not excluded for other units or step, and odd number is not excluded for plural number.That is stated in system claims is multiple Unit or device can also be realized by a unit or device by software or hardware.The first, the second grade words are used for table Show title, and do not represent any particular order.

Claims (17)

1. a kind of method for user's pushed information, wherein, this method includes:
A obtains the user and exits position on the video after user watches video;
B exits the corresponding scene information in position according to, and corresponding pushed information is matched for the user;
The pushed information is presented to the user by c.
2. according to the method described in claim 1, wherein, step b includes:
The corresponding scene information in position is exited, and combine video auxiliary information according to described, corresponding push away is matched for the user It delivers letters breath.
3. according to the method described in claim 2, wherein, the video auxiliary information includes following at least any one:
The relevant information of the video of user's viewing;
The user watches the duration information of the video;
The history viewing record of the user;
The user is to the operation information of the video.
4. according to the method in any one of claims 1 to 3, wherein, this method further includes:
The viewing feature of the video is watched according to the user, determines the appearance form of the pushed information;
Wherein, step c includes:
The pushed information is pushed to the user by the appearance form.
5. according to the method described in claim 4, wherein, the appearance form of the pushed information includes following at least any one:
Image format;
Picture and text form;
Visual form;
Written form.
6. the method according to any one of claims 1 to 5, wherein, step c includes:
It is original in the list of videos page to show the video in a manner of board turning after the user exits the video The pushed information is presented to the user by the position of cover.
7. according to the method described in claim 6, wherein, this method further includes:
It is original in the list of videos page to show still in a manner of board turning after the user exits the pushed information Continue the cover for showing the video in the position of the cover of the video.
8. a kind of pusher for user's pushed information, wherein, which includes:
Acquisition device after watching video in user, obtains the user and exits position on the video;
For exiting the corresponding scene information in position according to, corresponding pushed information is matched for the user for coalignment;
Device is presented, for the pushed information to be presented to the user.
9. pusher according to claim 8, wherein, the coalignment is used for:
The corresponding scene information in position is exited, and combine video auxiliary information according to described, corresponding push away is matched for the user It delivers letters breath.
10. pusher according to claim 9, wherein, the video auxiliary information includes following at least any one:
The relevant information of the video of user's viewing;
The user watches the duration information of the video;
The history viewing record of the user;
The user is to the operation information of the video.
11. the pusher according to any one of claim 8 to 10, wherein, which further includes:
Determining device for watching the viewing feature of the video according to the user, determines the presentation shape of the pushed information Formula;
Wherein, the presentation device is used for:
The pushed information is pushed to the user by the appearance form.
12. pusher according to claim 11, wherein, the appearance form of the pushed information is at least appointed including following One:
Image format;
Picture and text form;
Visual form;
Written form.
13. the pusher according to any one of claim 8 to 12, wherein, the presentation device is used for:
It is original in the list of videos page to show the video in a manner of board turning after the user exits the video The pushed information is presented to the user by the position of cover.
14. pusher according to claim 13, wherein, which further includes:
Demonstration device, for after the user exits the pushed information, still in a manner of board turning, in the list of videos page The cover for showing the video is continued in the position of the original cover for showing the video in face.
15. a kind of computer readable storage medium, the computer-readable recording medium storage has computer code, when the meter Calculation machine code is performed, and the method as described in any one of claim 1 to 7 is performed.
16. a kind of computer program product, when the computer program product is performed by computer equipment, such as claim 1 It is performed to the method described in any one of 7.
17. a kind of computer equipment, the computer equipment includes:
One or more processors;
Memory, for storing one or more computer programs;
When one or more of computer programs are performed by one or more of processors so that one or more of Processor realizes the method as described in any one of claim 1 to 7.
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