WO2011081818A3 - Facilitating sponsorship of game-play-based achievements - Google Patents

Facilitating sponsorship of game-play-based achievements Download PDF

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Publication number
WO2011081818A3
WO2011081818A3 PCT/US2010/059596 US2010059596W WO2011081818A3 WO 2011081818 A3 WO2011081818 A3 WO 2011081818A3 US 2010059596 W US2010059596 W US 2010059596W WO 2011081818 A3 WO2011081818 A3 WO 2011081818A3
Authority
WO
WIPO (PCT)
Prior art keywords
play
game
gamer
achievement
offers
Prior art date
Application number
PCT/US2010/059596
Other languages
French (fr)
Other versions
WO2011081818A2 (en
Inventor
Daniel Salvatore Schiappa
Melissa Wood Dunn
Jason Scott White
Original Assignee
Microsoft Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corporation filed Critical Microsoft Corporation
Priority to EP10841464.0A priority Critical patent/EP2519926A4/en
Priority to CN2010800601732A priority patent/CN102667844A/en
Priority to JP2012547100A priority patent/JP2013516677A/en
Publication of WO2011081818A2 publication Critical patent/WO2011081818A2/en
Publication of WO2011081818A3 publication Critical patent/WO2011081818A3/en

Links

Classifications

    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/61—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/69—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor by enabling or updating specific game elements, e.g. unlocking hidden features, items, levels or versions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/70—Game security or game management aspects
    • A63F13/71—Game security or game management aspects using secure communication between game devices and game servers, e.g. by encrypting game data or authenticating players
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/50—Controlling the output signals based on the game progress
    • A63F13/53—Controlling the output signals based on the game progress involving additional visual information provided to the game scene, e.g. by overlay to simulate a head-up display [HUD] or displaying a laser sight in a shooting game
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55—Details of game data or player data management
    • A63F2300/5506—Details of game data or player data management using advertisements
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/60—Methods for processing data by generating or executing the game program
    • A63F2300/609—Methods for processing data by generating or executing the game program for unlocking hidden game elements, e.g. features, items, levels

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Security & Cryptography (AREA)
  • Tourism & Hospitality (AREA)
  • Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Human Resources & Organizations (AREA)
  • General Health & Medical Sciences (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Methods are provided for utilizing the achievement or the success a gamer has during online game play to unlock offers or coupons sponsored by an advertiser. The value of an offer or coupon may increase based upon the game-play-based achievement attained. By having the variable value, the gamer is incented to play more, which provides additional opportunities for the in-game advertising campaign to be presented. Alternatively, the value of the offer or coupon may remain consistent and the gamer may be permitted to compile multiple offers. Either way, the advertiser is not only permitted the opportunity to showcase its advertisement campaign more but is also provided an avenue for tracking the effectiveness of the advertising campaign by tracking the issuance and redemption of game-play-achievement-based offers or coupons.
PCT/US2010/059596 2009-12-31 2010-12-09 Facilitating sponsorship of game-play-based achievements WO2011081818A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
EP10841464.0A EP2519926A4 (en) 2009-12-31 2010-12-09 Facilitating sponsorship of game-play-based achievements
CN2010800601732A CN102667844A (en) 2009-12-31 2010-12-09 Facilitating sponsorship of game-play-based achievements
JP2012547100A JP2013516677A (en) 2009-12-31 2010-12-09 Ease of providing achievement based on gameplay

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/651,120 2009-12-31
US12/651,120 US20110159964A1 (en) 2009-12-31 2009-12-31 Facilitating sponsorship of game-play-based achievements

Publications (2)

Publication Number Publication Date
WO2011081818A2 WO2011081818A2 (en) 2011-07-07
WO2011081818A3 true WO2011081818A3 (en) 2011-10-13

Family

ID=44188203

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2010/059596 WO2011081818A2 (en) 2009-12-31 2010-12-09 Facilitating sponsorship of game-play-based achievements

Country Status (7)

Country Link
US (1) US20110159964A1 (en)
EP (1) EP2519926A4 (en)
JP (1) JP2013516677A (en)
KR (1) KR20120118023A (en)
CN (1) CN102667844A (en)
TW (1) TW201140480A (en)
WO (1) WO2011081818A2 (en)

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US20130185127A1 (en) * 2012-01-17 2013-07-18 Martin Rödén Systems and Methods for Advertising
US9633201B1 (en) 2012-03-01 2017-04-25 The 41St Parameter, Inc. Methods and systems for fraud containment
US9521551B2 (en) 2012-03-22 2016-12-13 The 41St Parameter, Inc. Methods and systems for persistent cross-application mobile device identification
US10054933B2 (en) 2012-03-27 2018-08-21 Sirqul, Inc. Controlling distributed device operations
US20130262203A1 (en) * 2012-03-27 2013-10-03 Sirqul, Inc. Location-based task and game functionality
WO2014022813A1 (en) 2012-08-02 2014-02-06 The 41St Parameter, Inc. Systems and methods for accessing records via derivative locators
US9333426B1 (en) 2012-08-21 2016-05-10 Google Inc. Using game data for providing content items
WO2014039576A2 (en) * 2012-09-05 2014-03-13 Stg Gaming Inc. Method and system for advertising, marketing and market data collection through incentivized interactive internet activity
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US20140344034A1 (en) * 2013-05-16 2014-11-20 Unlockable, Inc. Platforms, systems, and methods for providing alternative access to goods and services through interaction with ad-based games
US10902327B1 (en) 2013-08-30 2021-01-26 The 41St Parameter, Inc. System and method for device identification and uniqueness
US10402863B2 (en) 2014-10-03 2019-09-03 Microsoft Technology Licensing, Llc Usability of supplemental application functions through dynamic modification of user-presented options
JP6347080B2 (en) * 2014-10-03 2018-06-27 株式会社コナミデジタルエンタテインメント Privilege grant system, control method used therefor, computer program and server device
US10091312B1 (en) 2014-10-14 2018-10-02 The 41St Parameter, Inc. Data structures for intelligently resolving deterministic and probabilistic device identifiers to device profiles and/or groups
CA2964519A1 (en) * 2014-10-15 2016-04-21 Aintu, Inc. In game delivery of digital personalized offers
US20180033250A1 (en) * 2015-12-28 2018-02-01 Pete O'Heeron System, method, and graphical user interface for presenting and/or playing a game
CN106775460A (en) * 2016-11-29 2017-05-31 北京像素软件科技股份有限公司 A kind of processing method, the apparatus and system of achievement data of playing
JP6530363B2 (en) * 2016-12-09 2019-06-12 株式会社バンダイナムコエンターテインメント Computer system, game system and game device
US10850200B2 (en) * 2017-01-20 2020-12-01 Paradigm Shift Technologies, LLC Food ordering via embedded links in video game advertising
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Also Published As

Publication number Publication date
TW201140480A (en) 2011-11-16
CN102667844A (en) 2012-09-12
JP2013516677A (en) 2013-05-13
US20110159964A1 (en) 2011-06-30
EP2519926A4 (en) 2013-08-07
WO2011081818A2 (en) 2011-07-07
KR20120118023A (en) 2012-10-25
EP2519926A2 (en) 2012-11-07

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