201140480 六、發明說明： 【發明所屬之技術領域】 本發明係關於促使進行遊戲式的成就式之贊助式廣 告。 【先前技術】 在一視頻遊戲中的廣告具有展現廣告活動的有效性之 困難挑戰。通常廣告係整合於一遊戲中，及雖然其可藉 由了解遊戲中相機的角度和焦距來決定一遊戲者是否已 檢視了該廣告，對一廣告者而言決定一遊戲中的廣告活 動是否有效係困難的；意即，對一廣告者而言決定檢視 該廣告是否對其商業上具有實質的影響係困難的。 【發明内容】 提供此發明内容以描述於後文的實施方式之簡化形式 作一選擇性概念的介紹。此發明内容無意於識別所請求 内容的關鍵和必要特徵，或無意於使用作為決定所請求 内容之範圍的一助益。 本發明的具體實施例係關於利用一遊戲者在進行線上 遊戲期間所獲得的成就、或是成功以解開一廣告者贄助 者的獎項或優待券。在一些具體實施例中，獎項.或優待 券的價值根據基於進行遊戲所達成的成就而增加。藉由 具有變動的價值，鼓勵該遊戲者玩得更多，其對遊戲中 201140480 廣告活動提供額外㈣會以被呈現。纟體實施例 中，該獎項或優待券的價值保持為—致，及該遊戲者匯 集多個優待券。在一具體實施例中，或任何其組合者， 該廣告者不但經允許有機會以呈現其更多的廣告活動， 且亦提供有藉由追踨進行遊戲的成就式的獎項或優待券 的頒佈和贖買用於追從廣告活動的有效性的方法。 進行遊戲的成就式的獎項或優待券可由關聯於一遊戲 者的一些計算裝置存取，其包含（但不限於）行動裝置， 例如行動電話。藉由嘗試一行動電話號碼至一遊戲者的 使用者名稱，一獎項或一優待券可傳送至該遊戲者的行 動電話，其中其可在與使用傳統式的廉價技術的廣告者 相關聯的零售位置贖買（redeemed )。資訊可在贖買的次 數上被追踨及回傳給該廣告者，因而呈現遊戲中廣告活 動本身的直接有效性。 【實施方式】 在此明確地描述本發明内容以符合法定的規範。然 而’其描述無意於限制此專利的範疇。而是，發明人已 考慮到所請求的發明内容亦可以其它方式體現，或是包 含不同的步驟，或類似於在此文件中所描述的步驟之組 s ’以結合其它目前或未來的技術。再者，雖然在此使 用詞彙「步驟」及/或「方塊」以意味著所使用方法的不 同元件’該詞彙不應解釋為隱含在此所揭露步驟的不同 201140480 步驟之間的任何特定次序，除非有明痛地描述個別步驟 的次序。 本發月的具體實施例一般性地關於利用一遊戲者在進 订線上遊戲期間所獲得的成就或是成功以解開一廣告 者贊助的獎項或優待券。在具體實施例中，獎項或優待 券的價值根據基於進行遊戲所達成的成就而增加。藉由 具有變動的價值，鼓勵該遊戲者玩得更多，其對遊戲中 廣告活動提供額外的機會以被呈現。在另一具體實施例 中，該獎項或優待券的價值保持為一致，及該遊戲者匯 集多個優待券。在一具體實施例中，或及其任何組合， 該廣告者不但經允許有機會以呈現其更多的廣告活動， 且亦提供有藉由追踨進行遊戲的成就式的獎項或優待券 的頒佈和贖買用於追踨廣告活動的有效性的方法。在— 些具體實施例，供應一更有價值的獎項或優待券的—廣 告者相較於供應較不具價值的激勵之其它廣告者可選擇 贊助更為困難的進行遊戲式的成就。 從而，在一態樣中，本發明的具體實施例係關於儲存 電腦可使用指令的一或多個電腦可讀取媒體，當此些指 令由一或多個計算裝置使用時可使得一或多個計算裝置 執行促使進行遊戲式的成就之贊助式廣告的方法。.該方 法包含以下步驟：接收指示一特定進行遊戲成就的—進 行遊戲式的成就之身份；接收指示基於一使用者達到特 定遊戲式的成就而授予的獎項或優待券之優待券資訊· 及使得獎項或優待券基於接收到該使用者已達到該特定 201140480 進行遊戲式的成就的—指示被呈現至該使用者。 在另-具體實施例中，本發明的一態樣係關於由一或 多個汁算裝置執行而用以授予進行遊戲的成就式之獎項 和優待券之方法《該方法進—步包含在―遊戲進行期間 接收破呈現的廣告’該廣告係關聯於-廣告者。該方法 進步包含以下步驟：接收至少一進行遊戲的成就式的 條件，及接收在進行遊戲期間滿足進行遊戲的成就式的 條件之指示。再進一步者，該方法包含以下步驟：產 生一進行遊戲的成就式的獎項或優待券，其中該進行遊 戲的成就式的獎項和優待券係由該廣告者贊助。 本發明的進一步具體實施例係關於儲存電腦可使用指 令的一或多個電腦可讀取媒體，當此些指令由一或多個 计算裝置使用時，使得該些一或多個計算裝置執行用於 授予進行遊戲的成就式的獎項和優待券的方法。該方法 包含以下步驟：接收關聯於一廣告者的一廣告，接收由 該廣告者贊助的至少一進行遊戲的成就式之條件，使得 該廣告在進行遊戲期間呈現至一使用者，接收該使用者 在進行遊戲期間己滿足該進行遊戲的成就式之條件的一 指示，使得指示該使用者已賺得關聯於該廣告者的進行 遊戲的成就式之獎項和優待券的一授予指示器經呈現至 該使用者，及儲存進行遊戲的成就式之獎項和優待券， 以使得其可基於接收到該呈現的授予指示器的使用者接 受而由一或多個使用者計算裝置存取。在一些具體實施 例中’該方法進-步包含以下步驟：接收—使用者請求 201140480 以檢視儲存的進行遊戲的成就式之獎項或優待券，驗證 從其接收該使用者請求的—使用者之一身份，及呈現進 行遊戲的成就式之獎項或優待券至該使用者。 已簡短地描述本發明的具體實施例之一總覽，在本發 明的可具以實施之具體實施例中的一示例性作業環境可 描述於後文，以提供本發明的各種態樣之一般性的上下 文。初始特定地參照於第丨圖，其顯示用於實施本發明 的具體實施例的一示例性作業環境及被一般性地指定為 計算裝置1GQ。計算裝i !⑻係—適當計算環境的一實 例’且無意於顯示對於使用或本發明的功能性之範嘴的 限制。計算裝f刚不應解釋為具有關於所示例元件的 任何一者或組合的任何相依性和需求。 本發明可以電腦程式碼或機器可使用指令的一般性上 下文來描述’其包含電腦可執行指令，例如程式模組， 其可由-電腦或其它機器執行，例如一個人數位助理或 其匕手持裝置…般而言’程式模組（其包含常式、程 式、物件'元件、資料結構等等）意指執行特定任務或 實施抽象⑽㈣的程式碼。本發明以各種不同的系統 組態實施’其包含手持裝置 '消費性電子、一般性目的 電腦、較為特殊性計算裝置、及其類似者。本發明亦可 貫施於刀散式計算環境中，其中可由透過—通訊網路鍵 接的遠端處理裝置執行任務。 包含：一匯流排1 1 〇， :記憶體1 12、一或多 參照於第1圖，計算裝置1〇〇 其可直接或間接地耦合下列裝置 201140480 個處理器114、一或多個呈現元件116、輸入/輸出埠ιΐ8、 輸入/輸出元件120、及一示例說明的電源供應器丨22❶ 匯流排110表示其可為一或多個匯流排（例如一位址匯 流排、資料匯流排、或其組合）。雖然第丨圖的各種方塊 為了清楚起見係以線段顯示，實際上此些方塊代表邏輯 性，而非必然地代表真實的元件。舉例而言，吾人可考 慮到一呈現元件例如一顯示裝置為一 1/〇元件。亦者， 處理器具有記憶體。iΛ可認識到此為技術的本質，及 重覆聲明第1圖的示意圖係僅為說明一示例性計算裝 置’其可結合本發明的-或多個具體實施例來使用。無 法作出此些類別「工作站」、「伺服器」、「膝上型」'「手 持裝置」、及其類似者之間的不同，全部皆考慮於在第！ 圖的範疇内及參照為「計算裝置」。 計算裝置100典型妯白人 L 3各種電腦可讀取媒體。電腦 可讀取媒體可為由計算裝置⑽存取的任何可獲用媒 〇 3可以任何方法或用於儲存資訊（例如電腦可 讀取指令、資料結構、葙― 〜 #式私組、或其它資料）的技術 貫施的揮發性和不可揮發 媒體'可移除和不可移除媒 體。電腦可讀取媒體包含 (仁不限於）RAM、ROM、 EEPROM '快閃記憶體、 a 次其匕s己憶體技術、CD-ROM、 數位衫曰夕媒體光碟（ 磁帶、磁碟健存或其它磁二或其它光碟赌存，、 於》存所欲資訊和可由計 4任何其… 體。前述任何者_存取的任何其它媒 、〇亦可包含於電腦可讀取媒體的範 201140480 疇内》 έ己憶體112包含具有揮發性及/或非揮發性記憶體的電 腦儲存媒體。記憶體為可移除、不可移除、及其缸合者。 示例性硬體裝置包含固態記憶體、硬碟、光碟等二計 算裝置1〇0包含可自*同實體（例如記憶體U2及/或⑽ 兀件120 )讀取資料的一或多個處理器。呈現元件(多 個”16呈現資料指示至一使用者或其它裝置。示例性的 呈現元件包含一顯示裝置、揚聲器、列印元件、振動元 件等等。 /〇埠允許什算裝置i 00以邏輯性地耦合至包含wo元 件120的其它裝置，其中一些1/〇元件可内建於其中。 示例性的元件可包含：一麥克風、搖桿、遊戲手把、衛 星碟、掃描器、列表機、無線裝置、及其類似者。 如前文所指示者，本發明的具體實施例係關於利用一 使用者在進行線上遊戲期間所獲得的成就、或是成功以 解開由一廣告者贊助的獎項或優待券。如同將進一步描 述於後文者，在—些具體實施例巾，獎項或優待券的價 值根據基於進行遊朗達成的成就而增加。藉由具有變 動的知值，鼓勵該遊戲者玩得更多，其對遊戲中廣告活 動提供額外的機會以被呈現。在^ —具體實施例中該 獎項或優待券的仏值保持為—致，及該遊戲者被允許匯 集多個優待券。在—具體實施例中’或任何其組合該 廣y者不但經允許有機會以更高頻率呈現廣告活動，且 亦提供有藉由追從進行遊戲的成就式的獎項或優待券的 201140480 頒饰和贖買用於追緃廣告活動的有效性的方法。 先前所儲存t進行遊戲的成就式獎項$優待券可由關 聯於-制者的數個計算裝置存取，該計算裝置包含（但 不限於）行動裝置’例如行動電話。藉由嘗試―行動電 話號碼至一遊戲者的使用者名稱，一獎項或—優待券可 傳送至該軸者的行動電話，其巾其可在錢用傳統式 的廉價技術的廣告者相關聯的零售位置贖買。資訊可在 贖買的次數上被追踨及回傳給該廣告者’因而呈現遊戲 中廣告活動本身的直接有效性。應可注意到贖買係由一 使用者發起的―自願性活動。意即，作為—授與的—優 待券的呈現並不需要該使用者接受該呈現的獎項。若該 使用者真貫接收，然而，他或她不僅可贖買有興趣的獎 項’且可與其它遊戲者交易更具吸引力的優待券。 現在參照於第2圖，提供說明一示例性計算系統· 的方塊圖，其中利用本發明的具體實施例。應可了解 到在此描述的此些和其它排置僅用來陳述作為實例。除 了。(或替代）所顯示者’可使用其它排置和元件“列如 機器界面、功能、次序 '和功能群組、及其它類似者）， 及可共同忽略一些元件。再者，在此描述的許多元件係 可實施為離散或分散的元件或與其它元件結合、或是任 何適當組合和位置的功能實體。在此描述為由—或多個 —執行的各種功能可由硬體、韌體、及/或軟體來進 行。舉例而言，各種功能可由執行儲存於記憶體的指令 之處理器來進行。 201140480 未顯示的元件之間，系統200 -般性地包含-客戶端裝置210、一磨主 03 服器叫。客戶端裝=動管理裝置214、及-獎㈣ —獎項伺服器216 ^ 告活動管理裝置214及 ° 、母者可包含任何形式的計算裝 =Μ照於第丨圖所描述的計算裝置⑽。系統2〇〇 兀了藉由網路218與每-者進行通訊，其可包含(但 了限於）—或多個區域網路（LANs)及/或廣域網路 ANs )。此類網路環境常見於辦公室、企業級電腦網 内邛網路、及網際網路。應可了解到可在本發明的 具體實施例的範圍内’可於系統内利用任何數目的 戶端裝置 '活動管理裝置、及獎項伺服器。每一者可 包含：在一分散式環境中合作的一單一裝置和多個裝 置。舉例而言，該獎項伺服器216可包含排置於一分散 環境的多個裝置，該環境可集合地提供在此描述的獎項 伺服器的功能性。此外，未示出的其它S件亦可包含於 該系統200中。 ； 客戶端裝置210經組態以管理與電子式獎項/優待券的 客戶端互動。因此，舉例而言，該客戶端裝置可經組態 以：本地端地儲存電子優待券和獎項、呈現本地端儲: 的獎項和優待券、同步本地端儲存的電子獎項和優待券 與一中心或遠端使用者優待券儲存庫的狀態、在本地端 儲存的電子優待券或獎項上執行「贖買」動作、從該本 地端儲存庫移除電子獎項或優待券、及從—遠端/中央使 用者優待券儲存庫刪除電子優待券或獎項（例如獎項儲 12 201140480 存 220 ) 0 客戶端裝置2 1 〇進一步經組態以：呈現電子獎項至該 使用者。除了完整獎項，此呈現係藉由與一請求的電子 獎項或優待券及/或預覽相關聯的一戲弄者（teaser )的 方式。如在此所使用者，一「戲弄者」係參照相較於該 獎項本身所包含者具有較少特定獎項之細節的一相關獎 項之—廣告（影像和文字）^在具體實施例中，戲弄者視 覺上小於包含完整獎項之細節的相對應獎項。一預覽係 内谷、及/或包含相關獎項之細節的内容-影像廣告。 在些具體實施例中，預覽以一較大的標準尺寸格式 化，因此具有相較於一對應的戲弄者較多的内容及/或内 容影像。 客戶端裝置進一步經組態以：支援「保存（save )」、「贖 貝（redeem)」、或「關閉（cl〇se)」關於一呈現獎項的請 求。就此方面，客戶端裝置210經組態以：基於所呈現 的獎項接收「保存」請求’及將此請求傳送至獎項伺服 器21 6，以使得保存此獎項/優待券以與獎項儲存庫244 相關聯。若在接收到一「保存」請求的時候，沒有可獲 用的網路存取’其可經佇列以供後續的重試。 再者，客戶端裂置21〇經組態以：接收呈現的獎項或 優待券的_買」請求，及將此請求傳送至獎項伺服器 2且 16。對此請求的回應將為一失敗代碼或一成功代碼，其 八有般為—產生的影像或統一資源定位符號（URL ) 的主體。客戶嫂姑班μ 〜装置210亦經組態以呈現在成功上的資 13 201140480 產。在具體實施例中’失敗代碼指示失敗的本質（例如 己超過分配規則）。—旦接收到-「關閉」請求，客户端 裝置2 1 G以.移除該戲弄者及將遊戲應用程式返 回至呈現該戲弄者之前的狀態。 、廣。活動s理裝置214允許廣告實體以在遊戲應用裎 式内建立獎項-聚焦（。ffer-f〇cused)廣告活動的細節。 δ亥廣告管理το件214經組態以：接收關聯於 告活動的創作者一 e)的輸入。創作者可包含 不限於）基本廣告、戲弄者、預覽、及優待券。如同在 此所使用者，-「基本廣告…係與 未參照任何特定獎項的廣告實體相關聯的廣告。當由請 求獎項的呈現之裝置滿足保存和贖買二者限制時，基： 廣告可顯示為一產品提醒者。 如前文所陳述者，—「戲弄者」意指參照-相關獎項 數值而包含相較於該獎項本身具有較少特定獎項之細節 的一廣告（影像或文字）。在一些具體實施例中，戲弄者 小於包含完整獎項之細節的相對應廣告。—預覽係包含 相關獎項之細節的一内纟、及/或内容影像廣告。在一 些具體實施例中，預覽以—較大的標準尺寸格式化，因 此具有相較於一對應的戲弄者較多的内容及/或内容影 像。一優待券係-内容或包含相關獎項之細節的一= 容、或内容-影像廣告’及獨一無二於一特定個體或裝置 的-贖買代碼。一旦接收到「贖買」或「保存」請求， 優待券可由獎項祠服器216「製作（minted)」。製作 14 201140480 (minting)係描述產生一獨一無二的優待券的所有中間 資料的程序。中間資料包含關於該使用者的資訊及該廣 告活動（及一獎項的來源，如適合者），及可用以產生一 獨一無二的獎項影像。製作更為詳盡地描述於後文中。 在一些具體實施例中，優待券以一較大的標準尺寸格式 化’因此具有相較於對應的戲弄者及/或預覽較多的内容 及/或内容影像。 廣告活動管理裝置2 14額外地經組態以接收活動數值 的輸入’其包含細節和消費者目標參數，其關聯於一電 子廣告活動。獎項細節可包含（但不限於）贖買限定數 值、分配限定數值、及頻率限定數值。如同在此所使用 者’「限定（capping >」係由該廣告實體指定給用於電子 獎項的呈現及/或贖買的廣告活動之一限制。贖買限定數 值限定多少優待券或獎項可被贖買、或可由相同裝置或 個體保存。分配限定數值限定一既定獎項的多少者可共 同地分配至所有裝置或個體。頻率限定數值限定由相同 裝置或個體對一獎項或優待券的檢視。 額外的獎項細節可包含（但不限於）取決於距離範圍、 使用時間 '到期和推廣代碼的獎項/優待券，除了標準活 動管理内容。取決於距離範圍細節的獎項/優待券數值基 於接收到請求的同時請求個體或裝置相對於廣告實體的 距離指定一獎項和優待券的價值。舉例而言，若該請求 係從位於離該廣告實體三和五哩之間的個體或裝置所接 收，則去除此項目& 5〇%來評價該優待券，若該請求係 15 201140480 從位於離該廣告實體一和二哩之間的個體或裝置所接 收，則去除此項目的25%來評價該優待券及若嗜唷求 係從位於離該廣告實體低於一哩或大於五哩的個體： 置所接收，則無呈現優待券，而僅呈現—廣告。關於使 用時間的獎項細節可規定（例如）:可在—天中的特定數 個小時、或-财㈣定數天可❹此獎項。關於逾時 的獎項細節可藉由實例方式規定：相關的獎項在一特定 時間或在一特定曰期逾時。在一些具體實施例中，可對 任何合理長度的時間作出最低限制，例如並非少於離接 收到該請求的—小時内。關於推廣代碼的獎項細節可包 含（僅藉由實例方式）：—致的字串或數字以被包含於相 關的獎項之唯-識別符。—般而言，—推廣數值的位置 係在該製作的數值内。 分配限㈣規則驅使（rules driven)。在廣告活動啟始 時間或廣告活動本身進行期間的任何時候，此些規則係 由該廣告實體所決定。規則可如同整體分配的所聲明之 數目般簡單。在—些具體實施例中，規則可更為複雜及 包含例如位置（例如對一既定地理位置的分配百分比）、 在接收到該請求時請求個體或裝置離廣告實體的距離 (如前文所描述）、階段的分配率下降（當分配係在分配 限度值的一特定百分比内，演算法則式地降低分配速率） 及階段的下㈣（❹當分配係纟分配限度值的一特定 百分比内時改變獎項的價值）的要素。所有此些獎項的 細節’及其任何级合’包含於本發明的具體實施例之範 16 201140480 嘴内。 輸入作為廣告活其 ΛΛ B# Γ 動S理的部份之廣活動的元件在傳送 的時候需「列印 作d 項影像。因此，該廣告實體（其 作為獎項細節的邱 知 ^ ”）可包含：在廣告類型外觀上的習 及或心準位置六 二間以允睁即時的重疊。可替代性 地，優待券本身可私& U · 動也地從資產元件中建立，而非一單 一影像。 早 廣告活動亦可包含： • 4費者目標參數。此類參數目標 針對一觀眾（人口絲件知> * 知 、汁和仃為目標化）。此外，獎項和優 待券可目標針對π , 特疋地理位置、應用（搜尋式的應用）、 -天中的時段（例如在午餐時間）、及其類似者。 ▲可、、且態獎項伺服器216以接收獎項之請求分析獎項 請求、選擇獎項及/或廣止綷人 贋。# a钼求、測試分配規則、製 作獎項、及供應適當的廣主月將^ 田旳贋σ及獎項至所請求裝置（例如 客戶端裝置210)。 如同所見者，系統200 -般性地示例說明一環境，其 中-遊戲中的廣告活動與—贊助獎項或與一特定基於進 行遊戲式的成㈣聯的優待券之料相結合，以使得該 獎項或優待券係基於-使用者達成特定基於進行遊戲式 的成就解開該獎項或優待券1獎項和優待券係與一:戈 多個計算裝置相關聯’該些計算裝置係與遊戲者的使用 者名稱相關聯（例如在遊戲者的側寫所描述者），及從 而，可使用既有的且具有通常知識者所習知的銷售時點 情報系統技術於一銷售時點贖買。此外，可追蹤顯示在 17 201140480 遊戲中廣告活動在投資上所具有的直接金融的影響的資 訊及將其資訊回報給贊助廣告者。遊戲者藉由進行廣告 促進式的遊戲解除真實價值，及被鼓勵以繼續如此地實 行，及進行提供進行遊戲式的成就獎勵功能的遊戲。 現在返回至第3圖，其根據本發明的具體實施例提供 示例說明用以促使基於進行遊戲式的成就之贊助廣告的 方法300之一流程圖。如同方塊3 1〇所示，接收到指示 -特定進行遊戲式成就的進行遊戲式成就的標識。此進 行遊戲式的成就可藉由實例方式（但非限制）包含：一 特定遊戲層級的完成、達成—特㈣戲分數 定任務或手法、及其類似者。在一些具體實施例中，該 進行遊戲式的成就之標識係由制第2圖的活動管理元 件214的廣告者輸入。在'謝，廣告者可贊助該特 定進行遊戲式的成就作為廣告活動的部份。意即，關聯 於該廣告者的一或多個磨止· 夕调廣D可在遊戲進行期間呈現至該 =者。在-些具體實施例中，此廣告可在該使用者達 該使用者。 〜於進仃遊戲期間呈現至 即叫隹万塊 ^ , 所^示，亦可接收到指示基於一使月 =關聯於進行遊戲式的成就之標識的特定進行《 =就而授予獎項或優待券的獎項資訊。在-此呈體賀 施例，可根據所達成的進行遊戲 一八媸賓 ㈣矣^ 订遊戲式的成就來增加獎項或 優待券的彳貝值。舉例而言，可當一 的分數時授與折4描 《用者達到10,000點 與折扣一項目的$0.15美元之-優待券，而當 18 201140480 =者達到2〇，_點的分數時，該優待券的價值增加 使的Γ美元。藉著改變的價值，鼓勵該 值了！：具體實施例中，獎券或優待券的價 值可維持為常數，該使用者 數個獎項或優待券。舉例而言，利用:=項::: I者達到1G，_㈣分數時，授與折扣-項目的$015 的-優待券’及當該使用者達到2〇，_ 時，授與折扣該項目的$0.15美元之—第二優待券μ =為折扣該項目的$〇.3()美㈣獎項價值。在另—具 她例中’獎項或優待券的價值對於特定個體係較高的， 例如達到進行遊戲較高層級或記錄為較高的遊戲時間之 個體。在進_步的具體實施例中，可㈣遊戲者喜好以 從可被授與的多個獎項或優待券中選擇，及/或可利用動 態獎項呈現（例如透過廣告者請求）。考慮此些選擇項的 =:及其任何組合者以落於本發明的具體實施例之 在一些具體實施例中，若一使用者達到一特定的進行 遊戲式的成就，則由利用第2圖的活動廣告管理元件川 輸入指示被授與的獎項或優待券的獎項資訊。 如同在方塊3 14所指示，一旦接收到一使用者已達到 特疋進订遊戲式的成就的一指示（例如由第2圖的獎項 伺服器216所接收），可使得獎項或優待券被呈現，例如 顯示在關聯於第2圖的客戶端裝置21〇之顯示螢幕上。 201140480 此為在方塊316中指干。_ η 4* 〃 —接收到獎項或優待券所呈 現至的使用者接受獎項或優 矢哨Α馒待券的指不，關於優待券或 獎項的資訊可傳送至„於該使用者的_或多個計算裝 置。舉例而言’若該使用者的行動電話與他或她的使用 者側寫（Pr〇file)相關聯，-旦接受-獎項或優待券， 獎項或優待券可傳送至該傕用去 袭便用者的仃動電話，例如藉由 MMS/SMS或透過電話式的庠用鞀彳 、刃應用耘式。在一些具體實施例 中該使用者而後被呈現有獎項或優待券已送出的勞幕 上通知。 在其它具體實施例中，-旦接收到獎項或優待券所呈 現至的使用者接受獎項或優待券的指示，關於優待券或 獎項的資訊可儲存在關聯於使用者的獎項儲存位置中， 此資訊可由一或更多計算裝置所存取、行動的' 或與該 使用者相關聯。舉例而言，所接受的獎項或優待券可儲 存於與第2圖的獎項伺服器2 1 6相關聯的獎項儲存位置 220。畲該使用者欲檢視或贖買所儲存的獎項或優待券， 從關聯於該使用者的一計算裝置接收到一請求，驗證該 使用者的身份’及呈現所儲存的獎項或優待券以與所請 求的计异裝置相關聯。 參照於第4圖’其根據本發明的具體實施例提供—示 例說明一方法400的流程圖，該方法係由用於授與進行 遊戲的成就式的獎項或優待券的一或多個計算裝置執 行。如同在方塊4 1 0中所示，接收到在遊戲進行期間被 呈現的廣告，該廣告與該廣告者相關聯。可接收該廣告， 20 201140480 例如其係利用第2圖的活動管理元件214。如亦接收者 例如其係利用第2圖的活動 亦接收者， -進行遊戲的成就式之條件：為里了二牛214,係滿足至少 告及/或該廣告者相關聯的獎 =用者達到與該廣 成就式之條件可為在進㈣戲仙戶 =一進行遊戲的 戰功間所滿足的條件，直句 含（但不限於）一使用者達 /、匕 .始批t 符疋为數、完成所進行 遊戲的一特定層級、進行遊戲一 , 戳奴特定時間、或其類似 者。本發明的具體實施例並不被由-廣告者或另外的接 收者所指定的進行遊戧的& * 逆仃迓戲的成就式修件之類型所限制。 如同在方塊414所指示，—旦在進行遊戲期間接收到 一使用者已滿足特定進行遊戲的成就式之條件的一指示 (例如由帛2圖的獎項飼服器216所接收)，產生獎項或 優待券，例如利用第2圖的獎項伺服器216。此在方塊 川所指示。在一些具體實施例中可至現、健存、或 同時呈現和儲存獎項和優待券。此外，在一些具體實施 例中’可呈現指示該制者已賺得—特定進行遊戲的成 就式的優待券或獎項的一授與指示器。此呈現可在進行 遊戲期間接近該使用者完成特定進行遊戲的成就及/或 一旦終止進行遊戲的時候發生，例如其與一結果總覽顯 不或類似者相關聯。可考慮所有此類變化、及其任何組 合落於本發明的具體實施例的範圍内。 旦接收到獎項或優待券所呈現至的使用者接受獎項 或優待券的指示，關於優待券或獎項的資訊可傳送至關 聯於該使用者的一或多個計算裝置。舉例而言，若該使 21 201140480 用者的行動電話與他或她的使用者側寫相關聯，一旦接 受一獎項或優待券，獎項或優待券可傳送至該使用者的 行動電話，例如藉由MMS/SMS或透過電話式的應用程 式。在一些具體實施例中，該使用者而後被呈現有獎項 或優待券已送出的螢幕上通知。 在其它具體實施例中’一旦接收到獎項或優待券所呈 現至的使用者接受獎項或優待券的指示，關於優待券或 獎項的資sfl可儲存於關聯於使用者的獎項儲存位置中， 此資訊可由一或更多計算裝置所存取 '行動的、或與該 使用者相關聯。舉例而言，所接受的獎項或優待券可儲 存於與第2圖的獎項伺服器216相關聯的獎項儲存位置 220中。當5亥使用者欲檢視或贖買所儲存的獎項或優待 券，從關聯於該使用者的一計算裝置接收到一請求，驗 證該使用者的身份，及呈現所儲存的獎項或優待券以與 所請求的計算裝置相關聯。 參閱至帛5目，其根據纟發明的具體實施例提供示例 說明用於授與進行遊戲式的成就式的優待券或獎項的一 方法500之流程圖。如在方塊5丨〇所指示，可接收與一 廣告者相關聯的一廣告。在一些具體實施例中，可接收 該廣告，例如其係利用第2圖的活動管理元件214從一 廣告者接收。如亦接收者’例如其係利用第2圖的活動 管理7G件214’係'滿足及至少—由該廣告者所贊助的進 行遊戲的成就式之條件以為了一使用者達到—特定的獎 項或優待券。此於方塊512中指示。如在方塊5i4令指 22 201140480 示’在進行遊戲期間該廣告呈現至一使用者，例如其與 第2圖中的客戶端裝置21〇相關聯。 如在方塊5 1 6中指示，在進行遊戲期間接收到一使用 者已滿足進行遊戲的成就式之條件’例如其係由第2圖 的獎項伺服器2 1 6提供。結果，可呈現指示該使用者已 賺得與該廣告者相關聯之一進行遊戲的成就式的獎項或 優待券的一授與指示器。此在方塊518中指示。—旦接 收到所呈現授與指示器的使用者接受，則儲存進行遊戲 的成就式獎項或優待券，以使得其可由一或多個計算裝 置存取。此在方塊520令指示。在一些具體實施例中， 關於優待券或獎項的資訊可儲存於關聯於使用者的獎項 儲存位置中，此資訊可由一或更多計算裝置所存取、行 動的、或與該使用者相關聯。舉例而t，所接受的獎項 或優待券可健存於與第2圖的獎項伺服器216相關聯的 獎項儲存位置22G。當該使用者欲檢視或贖買所儲存的 獎項或優待券，從關聯於該使用者的—計算裝置接收到 —請求’驗證該使用者的身份，及呈現所儲存的獎項或 優待券以與所請求的計算裝置相關聯。 藉由實例方式’假設J〇hn Doe為一線上遊戲者。心 使用他的使用者名稱登入線上遊戲服務，及啟始進行廣 自動競赛的遊戲。—具有與其遊戲使用 =稱相關聯的事物，其包含遊戲統計、成就、及側寫 資訊。假設他的側寫資訊包含一行動電話號碼。 當⑽D〇e在進行遊戲期間競赛穿過—些街道，他主 23 201140480 意到整個城市廣告—特定速食連鎖餐廳的廣告看板及/ 或指示餐廳的實質存在之照明標示。# 完成他的競 賽時’他被顯示—競赛總覽畫面，其中將John在競赛中 的排名和^一趙所扣όίΐ η主卩日〇 的時間呈現給他。亦呈現在競賽中排 、的獎eD其為來自該速食連鎖餐廳的進行遊戲的 成就式之優待券，上面寫道：「購買—個漢堡，則獲得— :免費的漢堡。按下(A)以贖胃。」John在他的遊戲控制 益按下（A)以接受優待券，其會傳送至他的行動電話，例 如藉由MMS/SMS或透過一電話式的應用程式。然後他 被^現該優待券已送出的螢幕上通知。 3天John &訪了速食連鎖餐廳並訂購了二個漢堡。 他使用他的仃動電話存取該優待券^餐廳貢卫輸入該優 待券代碼(或若有條碼掃描設備時則掃描條碼)，及 則允許獲得他的免費漢堡-因此僅需付-個漢堡的費 用。將該優待券的贖買增量及回報給該廣告者（意即， 速食連鎖），藉此呈現遊戲巾廣告活動的直接有效性。 如同所了解的，本發明的具體實施例提供一環境，其 •戲t的廣告活動係與關聯於—特定進行遊戲式的成 就的-贊助獎項或優待券的傳送相結合，讀得一旦一 者達到特定進打遊戲式成就，則解開該獎和優待 :已相關於特定具體實施例描述了本發明，其中所欲 為所：層面係示例性而非限制性。本發明相關的替代 具體霄施例將對具有通常知識者將變為顯明而不偏離 其範圍。 24 201140480 就前文所述，應可了解到 之所有終師目標 #明#非常適於達到前述 其它優點。應可了解到月‘項和固有於系統和方法的 需參+ μ ^用特定特徵和子組合、或無 而參照其它特徵及子組合 飞無 圍來加以考慮及落於申靖糞^ 田甲-專矛ifc 甲》月專利範圍内。 【圖式簡單說明】 本發明根據隨附圖式更為詳細地描述於後文中，其中： =1圖係-示例性計算環境的_方塊圖，其適合使用 於實施本發明的具體實施例； 第2圖係一示例性計算系統的一方塊圖，其中使用本 發明的具體實施例； 第3圖係根據本發明的具體實施例顯示一示例性方法 的—流程圖，其用以促使進行遊戲式的成就之贊助式廣 告。 第4圖係根據本發明的具體實施例顯示一示例性方法 的流程圖，其用於授予進行遊戲的成就式的獎項或優待 券；及 第5圖係根據本發明的具體實施例顯示另一示例性方 法的流程圖，其用於授予進行遊戲的成就式的獎項或優 待券。 25 201140480 【主要元件符號說明】 100 計算裝置 110 匯流排 112 記憶體 114 處理器 116 .呈現元件 118 輸入/輸出埠 120 輸入/輸出元件 122 電源供應器 200 計算系統 210 客戶端裝置 214 廣告活動管理裝置 216 獎項伺服器 218 網路 220 獎項儲存 26201140480 VI. Description of the Invention: [Technical Field to Be Invented by the Invention] The present invention relates to a sponsored advertisement that promotes a game-style achievement. [Prior Art] Advertisements in a video game have difficult challenges in demonstrating the effectiveness of advertising campaigns. Usually, the advertisement is integrated into a game, and although it is possible to determine whether a player has viewed the advertisement by knowing the angle and focal length of the camera in the game, it is determined for an advertiser whether the advertisement activity in a game is valid. It is difficult; that is, it is difficult for an advertiser to decide whether to view the advertisement for its commercial impact. SUMMARY OF THE INVENTION This summary is provided to introduce a selection of concepts in the This Summary is not intended to identify key or essential features of the claimed content, or is not intended to be used as a benefit in determining the scope of the claimed content. Particular embodiments of the present invention relate to the use of a player's achievements during an online game, or success to unlock an advertiser's award or coupon. In some specific examples, awards. Or the value of the coupon is increased based on the achievement based on the game. By having a variable value, the player is encouraged to play more, and an additional (four) will be presented to the in-game 201140480 advertising campaign. In the carcass embodiment, the value of the prize or coupon is maintained, and the player collects multiple coupons. In a specific embodiment, or any combination thereof, the advertiser not only has the opportunity to present more of its advertising campaigns, but also provides an award-winning award or coupon issued by the game. And redemption of methods used to track the effectiveness of advertising campaigns. An award-winning award or coupon for playing a game may be accessed by some computing device associated with a player, including but not limited to a mobile device, such as a mobile phone. By attempting a mobile phone number to a player's username, an award or a coupon can be transmitted to the player's mobile phone, which can be associated with an advertiser associated with a traditional low-cost advertiser. Location redeemed (redeemed). Information can be tracked and returned to the advertiser on the number of redemptions, thus presenting the direct validity of the advertising activity in the game itself. [Embodiment] The present invention is explicitly described herein to comply with statutory specifications. However, its description is not intended to limit the scope of this patent. Rather, the inventors have contemplated that the claimed invention may be embodied in other ways, or may comprise different steps, or a group of steps similar to those described in this document, in conjunction with other present or future technologies. Furthermore, although the vocabulary "steps" and/or "blocks" are used herein to mean different elements of the method used, the vocabulary should not be construed as implying any particular order between the different steps of the 201140480 steps disclosed herein. Unless there is a clear description of the order of the individual steps. The specific embodiment of the present month is generally directed to utilizing the achievements or success of a player during a game of online gaming to unlock an advertiser-sponsored award or coupon. In a particular embodiment, the value of the award or coupon is increased based on the achievement based on the game being played. By having a variable value, the player is encouraged to play more, providing an additional opportunity for the in-game advertising campaign to be presented. In another embodiment, the value of the prize or coupon is kept consistent, and the player aggregates multiple coupons. In a specific embodiment, or any combination thereof, the advertiser not only has the opportunity to present more of its advertising campaigns, but also provides an award-winning award or coupon issued by the memorial game. And redemption of methods used to track the effectiveness of advertising campaigns. In some embodiments, advertisers who offer a more valuable award or coupon - can choose to sponsor more difficult game-like achievements than other advertisers who offer less valuable incentives. Thus, in one aspect, embodiments of the present invention are directed to one or more computer readable media storing computer usable instructions that, when used by one or more computing devices, may cause one or more The computing device performs a method of facilitating sponsored advertising for game-like achievements. . The method includes the steps of: receiving an identity indicative of a particular game achievement - a game-like achievement; receiving a coupon information indicative of a prize or coupon awarded based on a user achieving a particular game-based achievement, and making the award Or the coupon is presented to the user based on receiving a game-like achievement that the user has reached the particular 201140480. In another embodiment, an aspect of the present invention is directed to a method for awarding an award-winning award coupon and a coupon for execution of a game by one or more juice computing devices. The advertisement that receives the broken presentation during the game is 'this advertisement is associated with the advertiser. The method advancement comprises the steps of: receiving at least one condition for performing an achievement of the game, and receiving an indication of a condition for satisfying the achievement of the game during the game. Still further, the method includes the steps of: generating an award-winning award or coupon for the game, wherein the progressive awards and coupons for the game are sponsored by the advertiser. A further embodiment of the present invention relates to one or more computer readable media storing computer usable instructions for causing the one or more computing devices to perform when such instructions are used by one or more computing devices A method of awarding awards and coupons for the game. The method comprises the steps of: receiving an advertisement associated with an advertiser, receiving at least one achievement-based condition of the game sponsored by the advertiser, such that the advertisement is presented to a user during the game, and the user is received An indication that the condition of the achievement of the game is satisfied during the game is played, such that an award indicator indicating that the user has earned an award for the achievement of the game associated with the advertiser and the coupon is presented to The user, and the award-winning awards and coupons for playing the game, such that they can be accessed by one or more user computing devices based on acceptance by the user receiving the presented award indicator. In some embodiments, the method further comprises the steps of: receiving - the user requesting 201140480 to view the stored achievement award or coupon for playing the game, verifying the user from which the user request was received. An identity, and an award-winning award or coupon for the game to the user. Having briefly described one of the specific embodiments of the present invention, an exemplary working environment in which the specific embodiments of the present invention may be practiced can be described hereinafter to provide the general aspects of the various aspects of the present invention. Context. Initially specifically referenced to the drawings, an exemplary operating environment for implementing a particular embodiment of the present invention is shown and generally designated as computing device 1GQ. The calculation i! (8) is an example of a suitable computing environment and is not intended to show limitations on the use or functionality of the present invention. The calculation f should not be construed as having any dependency or requirement relating to any one or combination of the illustrated elements. The present invention can be described in the general context of computer code or machine usable instructions. 'It contains computer executable instructions, such as a program module, which can be executed by a computer or other machine, such as a number of assistants or their handheld devices. For example, a program module (which includes a routine, a program, an object 'component, a data structure, etc.) means a code that performs a specific task or implements abstraction (10) (4). The present invention is implemented in a variety of different system configurations that include a handheld device 'consumer electronics, a general purpose computer, a more specific computing device, and the like. The present invention can also be applied to a knife-and-scatter computing environment in which tasks can be performed by a remote processing device that is keyed through a communication-communication network. Including: a bus 1 1 〇, memory 1 12, one or more reference to Figure 1, the computing device 1 can directly or indirectly couple the following devices 201140480 processors 114, one or more rendering components 116. Input/Output 埠 ΐ 8, input/output component 120, and an exemplary power supply 丨 22 汇 bus bar 110 indicates that it can be one or more bus bars (eg, an address bus, a data bus, or Its combination). Although the various blocks of the figures are shown in the form of lines for the sake of clarity, in fact such blocks represent logic rather than necessarily representing actual elements. For example, one can consider that a presentation element such as a display device is a 1/〇 element. Also, the processor has a memory. It will be appreciated that this is the essence of the technology, and that the illustration of Figure 1 is repeated to merely illustrate an exemplary computing device that can be used in conjunction with the present invention or embodiments. The difference between these categories "workstation", "server", "laptop", "handheld device", and the like cannot be made, all of which are considered in the first! Within the scope of the figure and the reference are "computing devices". The computing device 100 typically 妯 white L 3 various computer readable media. The computer readable medium can be any method or storage information for any available media 3 accessed by the computing device (10) (eg, computer readable instructions, data structures, files, private groups, or other Information) The technical application of volatile and non-volatile media 'removable and non-removable media. Computer readable media includes (not limited to) RAM, ROM, EEPROM 'flash memory, a 匕 己 己 体 、 , CD-ROM, digital 曰 媒体 media CD ( tape, disk storage or Other magnetic or other optical disc gambling, and any other media or 存取 can be included in the computer readable media model 201140480 domain. The internal memory device 112 includes a computer storage medium having volatile and/or non-volatile memory. The memory is removable, non-removable, and its cylinder. The exemplary hardware device includes solid state memory. Two computing devices, such as a hard disk, a compact disk, and the like, include one or more processors that can read data from an entity (eg, memory U2 and/or (10) component 120.) Presentation elements (multiple" 16 presentations The data is directed to a user or other device. Exemplary presentation elements include a display device, a speaker, a printing element, a vibrating element, etc. / / allows the computing device i 00 to be logically coupled to the wo-containing component 120 Other devices, some of which are 1/〇 The components may be built therein. Exemplary components may include: a microphone, joystick, game handle, satellite dish, scanner, lister, wireless device, and the like. As indicated above, the present invention Particular embodiments relate to utilizing achievements made by a user during an online game, or success to unlock an award or coupon sponsored by an advertiser. As will be further described below, in some embodiments The value of the case, award or coupon is increased based on the achievement based on the achievement of the game. By having a variable value, the player is encouraged to play more, providing an additional opportunity for the in-game advertising campaign to be presented. In the specific embodiment, the depreciation of the prize or coupon is maintained, and the player is allowed to assemble a plurality of coupons. In the specific embodiment, or any combination thereof is not only Allows the opportunity to present advertising campaigns at a higher frequency, and also provides 201140480 awards and redemption for rewarding advertising campaigns by following the award-winning awards or coupons for the game. The method of validity of the previously stored t-playing game award coupons may be accessed by a number of computing devices associated with the system, including but not limited to mobile devices such as mobile phones. From attempting a mobile phone number to a player's username, an award or coupon can be transmitted to the operator's mobile phone, which can be used in retail associated with traditional cheap technology advertisers. Location redemption. Information can be tracked and returned to the advertiser on the number of redemptions' thus presenting the direct validity of the in-game advertising campaign itself. It should be noted that the redemption is a voluntary activity initiated by a user. That is, the presentation of the coupon is not required for the user to accept the award. If the user receives it, he or she can not only redeem the prize of interest, but also with others. Gamers trade more attractive coupons. Referring now to Figure 2, there is provided a block diagram illustrating an exemplary computing system in which a particular embodiment of the present invention is utilized. It should be understood that these and other arrangements described herein are merely illustrative of the examples. apart from. (Alternatively) the displayed person 'may use other arrangements and elements "columns such as machine interfaces, functions, sequences" and functional groups, and the like, and may omit some elements together. Again, as described herein Many of the elements can be implemented as discrete or discrete elements or in combination with other elements, or any suitable combination and location of functional entities. The various functions described herein as being performed by- or multiple-- can be implemented by hardware, firmware, and / / software to carry out. For example, various functions can be performed by a processor executing instructions stored in the memory. 201140480 Between components not shown, the system 200 - generally includes - client device 210, a grinding master 03 server call. Client installation = mobile management device 214, and - award (four) - award server 216 ^ event management device 214 and °, the mother can contain any form of computing device = Μ according to the description Computing device (10). System 2 communicates with each other via network 218, which may include (but is limited to) - or multiple local area networks (LANs) and/or wide area network ANs. Network environment In the office, the enterprise computer network, the Internet, and the Internet. It should be understood that within the scope of a specific embodiment of the present invention, 'any number of client devices can be utilized within the system' activity management device, and Awarding servers, each of which may include: a single device and a plurality of devices cooperating in a decentralized environment. For example, the award server 216 may include a plurality of devices arranged in a decentralized environment, the environment The functionality of the award server described herein may be provided collectively. Further, other S components not shown may also be included in the system 200. The client device 210 is configured to manage and electronic awards/coupons Client interaction. Thus, for example, the client device can be configured to: store electronic coupons and awards locally, present locally-received awards and coupons, synchronize local-stored electronic awards, and Perform a "Redemption" action on the status of the coupon and a central or remote user coupon repository, electronic coupons or awards stored on the local end, and remove from the local repository Sub-awards or coupons, and the removal of e-coupons or awards from the [remote/central user coupon repository] (eg prize store 12 201140480 deposit 220) 0 Client device 2 1 〇 Further configured to: present electronic awards To the user. In addition to the full award, this presentation is by way of a teaser associated with a requested electronic award or coupon and/or preview. As used herein, a "trick" refers to a related award--advertising (image and text) in comparison to the details of the award-winning winners. In a specific embodiment, teasing The visually smaller than the corresponding awards containing the details of the full award. A preview of the inner valley, and/or content containing the details of the relevant awards - video ads. In some embodiments, the preview is formatted in a larger standard size, thus having more content and/or content images than a corresponding teaser. The client device is further configured to: support "save", "redeem", or "close" (cl〇se) for a request to present an award. In this regard, the client device 210 is configured to: receive a "save" request based on the presented prize and transmit the request to the award server 21 6 such that the prize/coupon is saved for association with the prize store 244 Union. If a "save" request is received, there is no available network access' that can be queued for subsequent retry. Further, the client splicing 21 is configured to: receive a _Buy request for the presented award or coupon, and transmit the request to the award server 2 and 16. The response to this request will be a failure code or a success code, which is the subject of the resulting image or Uniform Resource Locator (URL). The customer's μ 班 ～ ～ ～ 210 210 210 210 210 210 210 210 210 210 210 210 In a particular embodiment, the 'failed code' indicates the nature of the failure (e.g., the allocation rule has been exceeded). Once the "close" request is received, the client device 2 1 G is. The teaser is removed and the game application is returned to the state prior to presenting the teaser. ,wide. The activity device 214 allows the advertising entity to create details of the award-focused (.ffer-f〇cused) advertising campaign within the gaming application. The delta advertisement management unit 214 is configured to: receive an input associated with the creator of the event, e). Creators can include, without limitation, basic ads, teasers, previews, and coupons. As used herein, "basic advertising... is an advertisement associated with an advertising entity that does not reference any particular award. When the device that presents the awarding request meets both the save and redemption limits, the base: the advertisement may be displayed as A product reminder. As stated above, "trick" means an advertisement (image or text) that has less specific details than the award itself by reference to the relevant award value. In some embodiments, the teaser is smaller than the corresponding advertisement containing the details of the full award. - The preview is a guilty and/or content image advertisement containing details of the relevant awards. In some embodiments, the preview is formatted in a larger standard size, thus having more content and/or content images than a corresponding teaser. A coupon system - content or content containing the details of the relevant awards, or content-video advertisements, and a redemption code unique to a particular individual or device. Upon receipt of a "Redemption" or "Save" request, the coupon may be "minted" by the award server 216. Production 14 201140480 (minting) is a program that describes all the intermediate data that produces a unique coupon. The intermediate information contains information about the user and the advertising campaign (and the source of an award, such as the appropriate one), and can be used to produce a unique award image. The production is described in more detail later. In some embodiments, the coupon is formatted in a larger standard size' thus having more content and/or content images than the corresponding teaser and/or preview. The campaign management device 2 14 is additionally configured to receive an input of an activity value 'which contains details and consumer target parameters associated with an electronic advertising campaign. Award details may include, but are not limited to, redemption limit values, assigned limit values, and frequency limit values. As here, the user's "capping >" is limited by one of the advertising activities assigned by the advertising entity to the presentation and/or redemption for electronic awards. The redemption limit value defines how many coupons or awards can be redeemed. Or, may be saved by the same device or individual. The allocation limit value defines how many of the established awards can be collectively assigned to all devices or individuals. The frequency limit value defines a review of an award or coupon by the same device or individual. Details may include, but are not limited to, awards/coupons depending on distance range, usage time 'expiration and promotion code, except for standard event management content. Award/coupon values depending on distance range details are based on receiving the request The distance of the requesting individual or device relative to the advertising entity specifies the value of an award and coupon. For example, if the request is received from an individual or device located between the third and fifth of the advertising entity, the item is removed. & 5〇% to evaluate the coupon, if the request is 15 201140480 from the one located away from the advertising entity And if the individual or device between the two is received, then 25% of the item is removed to evaluate the coupon and if the appeal is received from an individual located less than one or more than five feet from the advertising entity: There is no presentation of coupons, but only presentations - advertisements. Details of the awards on the time of use may stipulate (for example): this award can be made for a specific number of hours in the day, or a certain number of days in the fortune (four). The details of the awards may be exemplified by the fact that the relevant awards are overdue at a particular time or in a particular period. In some embodiments, a minimum limit may be imposed on any reasonable length of time, such as not less than Within hours of receiving the request. Details of the award regarding the promotion code may include (by way of example only): the string or number to be included in the relevant identifier-identifier.—Generally, - The position of the promotion value is within the value of the production. Distribution limit (4) rules driven. At any time during the start of the campaign or during the campaign itself, these rules are As determined by the advertising entity, the rules may be as simple as the stated number of overall allocations. In some embodiments, the rules may be more complex and include, for example, location (e.g., percentage of allocation to a given geographic location), upon receipt The request requests the distance of the individual or device from the advertising entity (as described above), the allocation rate of the phase decreases (when the distribution is within a certain percentage of the distribution limit value, the algorithm reduces the allocation rate) and the phase (d) Elements of the (when the distribution system is within a certain percentage of the distribution limit value, the value of the award is changed). The details of all such awards 'and any of its combinations' are included in the scope of the specific embodiment of the present invention. Input the components of the wide activity as part of the advertising activity B# Γ 理 需 传送 传送 传送 传送 传送 传送 传送 传送 传送 传送 传送 传送 传送 传送 传送 传送 传送 传送 传送 传送 传送 传送Therefore, the advertising entity (which serves as the details of the awards) can include: an overlap between the appearance of the type of advertisements or the position of the mind to allow instant overlap. Alternatively, the coupon itself can be Private & U is also created from asset elements rather than a single image. Early advertising campaigns can also include: • 4 target parameters. These parameters are targeted at a viewer (populations know >> * know In addition, awards and coupons can target π, special geographic locations, applications (search-based applications), - days of the day (eg at lunchtime), and the like. ▲ OK, and the awards server 216 analyzes the award request, selects the award and/or swears at the request to receive the award. # a molybdenum, test distribution rules, production awards, and supply of appropriate broad month ^ 田旳赝σ and awards to the requested device (eg, client device 210). As seen, system 200 - generally illustrates an environment in which - in-game advertising campaigns - sponsorship awards or with a particular base The combination of the game-style (four) joint coupons is such that the award or coupon is based on the user's achievement of a specific game-based achievement to unlock the award or coupon 1 award and coupon system and a: a plurality of computing devices associated with the user's name associated with the player (eg, as described in the player's profile), and thus, existing and general knowledge can be used The known point-in-time intelligence system technology redeems at a point of sale. In addition, it can track the information showing the direct financial impact of the advertising campaign on the 17 201140480 game and return its information to the sponsored advertiser. The player releases the real value by performing an advertisement-promoted game, and is encouraged to continue to perform as such, and to provide a game that provides a game-based achievement reward function. Returning now to Figure 3, in accordance with a particular embodiment of the present invention A flowchart is provided that illustrates a method 300 for facilitating sponsored advertisements based on gameplay achievements, as shown in block 31. Receiving an indication-specific identification of a game-based achievement for a game-like achievement. This game-based achievement may be by way of example (but not limited to): completion of a particular game level, achievement - special (four) play score Tasks or techniques, and the like. In some embodiments, the identification of the gameplay achievement is entered by the advertiser of the activity management component 214 of Figure 2. In 'thank you, the advertiser can sponsor the particular Performing a game-like achievement as part of an advertising campaign, meaning that one or more of the slogans associated with the advertiser may be presented to the singer during the game. In some embodiments , the advertisement can reach the user in the user. ~ During the game, the user is presented to the 隹 块 ^ ^ ^ ^ ^ ^ , , , , , , , , , , , , , , , , , , , , , , , , , , , , , The specificity of the logo is carried out. = The award information for awards or coupons is awarded. In this case, the embodiment can be used to increase the prize or coupon value of the coupon according to the achieved game. For example, a score of one can be awarded as a discount of $10,000 for the user and $0 for the discount. $15-coupon, and when 18 201140480 = the score reaches 2〇, _ point, the value of the coupon increases to make the dollar. Encourage this value by changing the value! In a particular embodiment, the value of the lottery or coupon may be maintained as a constant, and the user may have several awards or coupons. For example, use: = item::: I to reach 1G, _ (four) score, grant discount - item of $015 - coupon" and when the user reaches 2〇, _, grant the discount to the item $0. $15 - the second coupon μ = is the discount for the item $〇. 3 () US (4) award value. In another case, the value of the award or coupon is higher for a particular system, such as an individual who reaches a higher level of the game or records a higher game time. In a particular embodiment of the method, the player may be selected to be selected from a plurality of awards or coupons that may be awarded, and/or may be presented using dynamic awards (e.g., by an advertiser). Considering the choice of such options =: and any combination thereof to fall within the specific embodiments of the present invention, in some embodiments, if a user achieves a particular game-like achievement, then by using Figure 2 The activity advertisement management component Chuan input indicates the award information of the award or coupon that is awarded. As indicated at block 314, an award or coupon may be rendered upon receipt of an indication that a user has reached an ambitious gameplay achievement (eg, received by the awards server 216 of FIG. 2) For example, it is displayed on the display screen associated with the client device 21 of FIG. 201140480 This is done in block 316. _ η 4* 〃 —After receiving the award or coupon presented to the user accepting the award or the yoke coupon, information about the coupon or award can be sent to _ or _ of the user a plurality of computing devices. For example, if the user's mobile phone is associated with his or her user profile (Pr〇 file), the acceptance or award or coupon, the award or coupon can be transmitted to the The use of the inciting call to the user, for example by MMS/SMS or by telephone, is applied to the application. In some embodiments, the user is then presented with an award or coupon. The notice on the screen that has been sent. In other embodiments, information about the coupon or award can be stored in association with the recipient of the award or the coupon presented by the recipient. In the award storage location, this information may be accessed, acted upon by or associated with one or more computing devices. For example, accepted awards or coupons may be stored in Figure 2 with Award Server 2 1 6 Phase The associated prize storage location 220. The user desires to view or redeem the stored prize or coupon, receives a request from a computing device associated with the user, verifies the identity of the user' and presents the stored An award or coupon is associated with the requested metering device. Referring to Figure 4, which is provided in accordance with a particular embodiment of the present invention, a flowchart of a method 400 is illustrated for use in granting a game An achievement award or one or more computing devices of the coupon are executed. As shown in block 410, an advertisement is presented that is presented during the game, the advertisement being associated with the advertiser. Advertisement, 20 201140480 For example, it utilizes the activity management component 214 of Fig. 2. If the recipient also uses the activity of the second diagram, for example, the recipient, the condition of the achievement of the game: the second cow 214, A condition that satisfies at least the reward associated with the advertiser and/or the condition that the user reaches the condition of the broad achievement can be satisfied by the game between the game and the game. (But not limited to) a user of a /, dagger. The initial batch of t is a number, completes a specific level of the game played, plays the game one, stamps the slave for a specific time, or the like. Particular embodiments of the present invention are not limited by the type of progressive repairs that are played by the advertisers or by other recipients. As indicated at block 414, an indication of a condition that a user has satisfied a particular game-making achievement (eg, received by the awards feeder 216 of FIG. 2) is received during the game, resulting in an award or The coupon, for example, utilizes the award server 216 of FIG. This is indicated in the box. In some embodiments, awards and coupons may be presented, stored, or simultaneously presented and stored. Moreover, in some embodiments, 'a presentation may be presented indicating that the producer has earned a particular type of coupon or award for the game. This presentation may occur as the player completes a particular game-making achievement during game play and/or occurs once the game is terminated, e.g., it is associated with a result overview or similar. It is contemplated that all such variations, and any combinations thereof, fall within the scope of the specific embodiments of the invention. Upon receipt of the award or the user to whom the coupon is presented accepts the award or coupon, information about the coupon or award may be transmitted to one or more computing devices associated with the user. For example, if the 21 201140480 user's mobile phone is associated with his or her user profile, once an award or coupon is accepted, the prize or coupon can be transmitted to the user's mobile phone, such as a loan. By MMS/SMS or by phone-based application. In some embodiments, the user is then presented with an on-screen notification that the award or coupon has been sent. In other embodiments, 'once the user receiving the award or the coupon is presented with an instruction to accept the award or coupon, the coupon for the coupon or award may be stored in the prize storage location associated with the user, Information may be accessed by one or more computing devices or associated with the user. For example, accepted prizes or coupons may be stored in the prize storage location 220 associated with the award server 216 of FIG. When a 5H user wants to view or redeem a stored prize or coupon, a request is received from a computing device associated with the user, the identity of the user is verified, and the stored prize or coupon is presented with The requested computing device is associated. Referring to Figure 5, a flowchart illustrating a method 500 for awarding a game-based achievement coupon or award is provided in accordance with a specific embodiment of the invention. As indicated at block 5, an advertisement associated with an advertiser may be received. In some embodiments, the advertisement can be received, for example, it is received from an advertiser using the activity management component 214 of FIG. If the recipient also employs, for example, the activity management 7G component 214' of FIG. 2 is 'satisfied and at least—the condition of the achievement of the game sponsored by the advertiser for a user to achieve a particular award or Coupon. This is indicated in block 512. As indicated at block 5i4, the indication 22 201140480 shows that the advertisement is presented to a user during game play, for example, it is associated with the client device 21A in FIG. As indicated in block 516, a condition that the user has satisfied the achievement of the game during the game is received, e.g., it is provided by the award server 2 16 of Fig. 2. As a result, an award indicator indicating the achievement award or coupon of the user who has earned a game associated with the advertiser may be presented. This is indicated in block 518. Once the user accepting the presented grant indicator is accepted, the achievement award or coupon for the game is stored so that it can be accessed by one or more computing devices. This is indicated at block 520. In some embodiments, information about coupons or awards may be stored in an award storage location associated with the user, which may be accessed, acted upon, or associated with the user by one or more computing devices. . For example, the accepted prize or coupon may be stored in the prize storage location 22G associated with the award server 216 of FIG. When the user wants to view or redeem the stored prize or coupon, receives it from the computing device associated with the user - requesting 'verify the identity of the user, and presenting the stored prize or coupon to and from The requested computing device is associated. By way of example, it is assumed that J〇hn Doe is an online player. Heart Use his username to log in to the online game service and start a game that is widely contested. - Has something associated with its game usage = name, which contains game statistics, achievements, and profile information. Suppose his profile information contains a mobile phone number. When (10)D〇e competes through the streets during the game, his main 23 201140480 means the entire city advertisement—the advertising billboard of the specific fast food chain restaurant and/or the lighting indication indicating the substantial presence of the restaurant. # When he finished his competition, he was shown—the overview of the competition, in which John's ranking in the competition and the time of the 一 赵 赵 卩 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现 呈现Also presented in the competition, the award eD is an achievement coupon for the game from the fast food chain restaurant, which reads: "Buy - a hamburger, get - - free burger. Press (A To redeem the stomach." John presses (A) in his game control to accept the coupon, which is sent to his mobile phone, for example by MMS/SMS or through a phone-style application. Then he was notified on the screen that the coupon was sent. 3 days John & visited the fast food restaurant chain and ordered two burgers. He uses his mobile phone to access the coupon ^ restaurant tribute enters the coupon code (or scans the bar code if there is a bar code scanning device), and allows to get his free burger - so only pay - burger cost of. The redemption of the coupon is incremented and returned to the advertiser (ie, the fast food chain), thereby presenting the direct validity of the game towel advertising campaign. As is appreciated, embodiments of the present invention provide an environment in which the advertising campaign is combined with the delivery of sponsorship awards or coupons associated with a particular gameplay achievement, once read. The present invention has been described in connection with a particular embodiment of the invention. The present invention has been described in connection with the specific embodiments. Alternative embodiments of the invention will become apparent to those of ordinary skill without departing from the scope. 24 201140480 As far as the above is concerned, it should be understood that all the final goal #明# is well suited to achieve the other advantages mentioned above. It should be understood that the term 'item' and the inherent requirements of the system and method are + μ ^ with specific features and sub-combinations, or none with reference to other features and sub-combinations, and are considered to be in the Shen Jing dung ^ Tian Jia - Special spear ifc A" within the scope of the patent. BRIEF DESCRIPTION OF THE DRAWINGS The present invention is described in more detail below with reference to the accompanying drawings in which: FIG. 1 is a block diagram of an exemplary computing environment suitable for use in practicing embodiments of the present invention; 2 is a block diagram of an exemplary computing system in which specific embodiments of the present invention are used; FIG. 3 is a flowchart showing an exemplary method for facilitating a game in accordance with an embodiment of the present invention. Sponsored advertising for achievements. 4 is a flow chart showing an exemplary method for awarding an award-winning prize or coupon for playing a game in accordance with a specific embodiment of the present invention; and FIG. 5 showing another embodiment in accordance with an embodiment of the present invention. A flowchart of an exemplary method for awarding an award-winning award or coupon for playing a game. 25 201140480 [Description of main component symbols] 100 computing device 110 bus bar 112 memory 114 processor 116 . Presentation Components 118 Input/Output埠 120 Input/Output Components 122 Power Supply 200 Computing System 210 Client Devices 214 Campaign Management Device 216 Award Server 218 Network 220 Awards Storage 26