WO2009000187A1

WO2009000187A1 - Terminal and method for pushing multimedia content to terminal based on multimedia message

Info

Publication number: WO2009000187A1
Application number: PCT/CN2008/071231
Authority: WO
Inventors: Yi Liu; Chen Lu; Xufa Wang
Original assignee: Zte Corporation
Priority date: 2007-06-22
Filing date: 2008-06-06
Publication date: 2008-12-31
Also published as: CN101330636A; CN101330636B

Abstract

A method for pushing multimedia content to a terminal based on multimedia message includes that the multimedia messages to be pushed are identified and encapsulated in a multimedia message center, the multimedia content is inserted into MMS pages to be transmitted during the encapsulating according to the format of MMS and a description file is generated and encapsulated into a multimedia message, and the multimedia message center begins to push the multimedia messages to the terminal which needs to receive the multimedia messages after the predetermined time that is for updating multimedia message. A terminal and a method for receiving and playing multimedia message wherein, and the method includes that when the terminal receives the multimedia messages including the pushed multimedia content, it acquires and parses play parameters in the description file from the multimedia message, and the multimedia content in the multimedia messages is played according to the description parameters during the multimedia messages are played.

Description

Method and terminal for pushing multimedia content to terminal based on multimedia message

Technical field

The invention relates to a method for pushing multimedia content to a mobile terminal based on MMS (Multimedia Message Service) service, in particular to a mobile network for pushing multimedia content to wireless mobile terminals such as WCDMA, GSM, CDMA, TDSCDMA, etc. method. Background technique

With the development of 3G mobile communication services, the speed of uplink and downlink data provided by the network has also been greatly improved, laying a foundation for operators to provide users with rich and colorful services. Streaming media, music downloading, mobile TV, WAP browsing, online shopping, etc., have become mature services that mobile terminal users often use, and have become an effective means for operators to obtain operating profits. After operators have prepared a wealth of business content, how to make full use of these multimedia content to attract users is an operator must consider, and it is a good way to push multimedia content such as advertisements to mobile terminal users through mobile networks. .

Currently, multimedia messaging (MMS) is no stranger to a wide range of mobile terminal users. As a further development of short message (SMS), multimedia message (MMS) can contain not only text information, but also various media information such as images, sounds, audio, and video.

The application of multimedia messages can be divided into three categories according to different communication entities:

Mobile terminal to mobile terminal: This is the most common way of multimedia messaging applications. Mobile terminal to network application: The user sends a multimedia message to a network application through the mobile terminal.

Network to mobile terminal: The multimedia service can also be initiated by an application of the network, the application system sends the multimedia message to the mobile terminal, and the network application acts as an external value-added application of the multimedia center.

Although the MMS service is similar to the SMS service in the service performance of the user, the actual implementation method uses the WAP processing flow, and the receiving mobile terminal actively takes the information from the MMSC (Multimedia Message Service Center), similar to WAP browsing or downloading method. But, network to The MMS of the mobile terminal can only be opened and played by the MMS on the terminal, and the pushed multimedia content cannot be actively displayed to the user in an advertisement-like manner. Therefore, the prior art needs to be improved and developed.

Summary of the invention

The technical problem to be solved by the present invention is to provide a method for pushing multimedia content to a terminal based on a multimedia message, and using the characteristics of text, audio, video and other attachments in the MMS, according to the agreed protocol, proposing to push to the mobile terminal through the MMS A solution for multimedia content.

In order to solve the above technical problem, the present invention provides a method for pushing multimedia content to a terminal based on a multimedia message, including:

The multimedia message center identifies and encapsulates the multimedia message to be pushed, and inserts the multimedia content into the page of the MMS to be sent according to the MMS format, and generates a description file encapsulated in the multimedia message;

After reaching the specified multimedia message update time, the multimedia message center starts to push the multimedia message to the terminal that needs to receive the multimedia message.

Further, the above method may also have the following features:

The method is implemented by using a radio bearer network supporting a multimedia message MMS service, a WAP gateway, and a multimedia message center. The multimedia message center obtains multimedia content information from a WAP server and/or an external server of the operator, as a multimedia message to be pushed. Content, the terminal is a mobile terminal.

Further, the above method may also have the following features:

The description file includes one or more of the following play explicit parameters: a display position for determining a play position of the multimedia message on the terminal screen; a display time for defining a play time of the multimedia message, the display When the time is greater than the playing time of the multimedia content, the terminal automatically repeats playing; and the transparency is used to determine whether to perform transparent display;

After receiving the multimedia message, the terminal acquires and parses the content of the description file from the multimedia message, and displays the multimedia content in the multimedia message during playback according to the play display parameter in the description file. . Further, the above method may also have the following features:

The multimedia message center further performs setting of a distribution policy, including a time interval unit of multimedia message update, and the multimedia message center maintains the same multimedia content in the multimedia message within the time interval unit when pushing the multimedia message.

Further, the above method may also have the following features:

When the number of pages of the multimedia message to be sent exceeds the number of pages supported by the terminal, the multimedia message center sends the multimedia content to the terminal through a set of concatenated multimedia messages, where the description file of the multimedia message includes concatenation The parameter, the concatenation parameter includes at least identifier and sequence information of each concatenated multimedia message.

Further, the above method may also have the following features:

The serial connection parameter in the description file includes a serial number, a serial number, and a serial identifier. When the multimedia message center updates the multimedia message, if there is a serial connection, the serial number is filled in the description file. The number of concatenations and the concatenation identifier must ensure that the concatenation identifier of the updated multimedia message is different from the previous one. If there is no concatenation, the concatenation identifier indicating that there is no concatenation is filled in;

When the terminal receives a multimedia message different from the last concatenation identifier or a multimedia message without concatenation, it considers that the multimedia message is updated, discards the original multimedia message, and displays a new multimedia message; if the same concatenated identifier is received The same multimedia message is used to determine whether the serial serial number is included in the received multimedia message. If it is included, the received multimedia message is discarded. If not included, the received serialized multimedia is received according to the serial serial number. Messages are sorted and played.

Further, the above method may also have the following features:

The description file serves as an attachment to the multimedia message.

Further, the above method may also have the following features:

The description file further includes display content parameters, and the multimedia content to be displayed is divided into one or more of the following categories, and each display content has a corresponding playback processing mode at the terminal:

a first video class, the content includes a video, and the terminal displays a video when playing;

a second video class, the content includes a video and a URL, and the terminal displays a video during playback, and the user selects an area of the multimedia content to open a webpage corresponding to the URL after clicking; The third video class includes a video and a text, and the terminal displays a video when the terminal plays, and the user selects the area of the multimedia content to open the text after clicking; the first picture class, the content includes a picture, and the terminal displays the picture when playing;

The second picture class includes a picture and a URL, and the terminal displays a picture when playing, and the area where the user selects the multimedia content clicks to open the webpage corresponding to the URL;

a third picture class, the content includes a picture and a text, the terminal displays a picture when playing, and the user selects an area of the multimedia content to open the text after clicking; the first picture is added with an audio class, the content includes a picture and an audio, and the terminal plays Display pictures and audio;

The second picture is added with an audio class, and the content includes a picture, an audio, and a URL. When the terminal plays, the picture and the audio are displayed. When the user selects the area of the multimedia content, the page corresponding to the URL is opened, and the third picture is added with an audio class, and the content includes the picture. Audio and text, the terminal displays a picture and text when playing, and the area where the user selects the multimedia content clicks to open the text therein.

Further, the above method may also have the following features:

After successfully receiving the multimedia message, the terminal first detects whether the description of the description file matches the multimedia content of the corresponding page, and if the content does not match, discards the page advertisement, and if they match, according to the specification of the description file, Multimedia messages are played.

Further, the above method may also have the following features:

When the multimedia message center pushes the multimedia message, first sends a notification message, that is, a notification message, and identifies a type of the multimedia message to be pushed by assigning a message type message class in the notification message, and identifying the type of the multimedia message to be pushed. The notification message is sent to the terminal, and the terminal is notified to receive the multimedia message.

After receiving the notification message, if the terminal determines that the value of the Message class information element is equal to the identifier of the multimedia message type, the terminal immediately follows the immediate receiving mode regardless of whether it is set to "receive immediately" or "delayed reception". The multimedia message center requests to download the multimedia message and start receiving.

Further, the above method may also have the following features: The terminal further performs multimedia message play parameter setting, and the play parameter setting includes one or more of the following:

Whether the multimedia message sound is turned on, if the user selects "Yes", the sound is normally broadcasted when the audio video message is played, and if the user selects "No", the audio video message is muted when playing the audio video message;

Whether to display the multimedia message, if the user selects "Yes", the multimedia message is played normally, and if the user selects "No", the multimedia message is not played; and/or

When the multimedia message includes the Uniform Resource Locator URL, the user clicks whether to perform the connection. If the user selects "Yes", when the user selects the multimedia message and clicks, the WAP application is started to open the URL connection, if the user selects "No" ", then only the URL is displayed, no connection is performed.

Further, the above method may also have the following features:

The multimedia content is an advertisement, the multimedia message is an advertisement message in a multimedia message format, and the multimedia identifier is an advertisement identifier.

In order to solve the above technical problem, the present invention also provides a method for a terminal to receive and play a multimedia message. When the terminal receives the multimedia message including the pushed multimedia content, the terminal acquires and parses out the multimedia message from the multimedia message. Depicting a play parameter of the file, playing the multimedia content according to the description parameter when playing the multimedia message.

Further, the above method may also have the following features:

The description file parsed by the terminal includes a concatenation parameter, and the concatenation parameter includes at least a concatenation sequence number and a concatenation identifier. After the terminal parses the content of the description file, first performing the following according to the concatenation parameter. deal with:

If the received concatenation identifier is different from the last received concatenation identifier or indicates that there is no concatenated concatenation identifier, it is considered to be a multimedia message update, and the original multimedia message is discarded;

If the received tandem identifier is the same as the last received tandem identifier, it is determined whether the serial serial number is included in the received multimedia message, and if it is included, the received multimedia message is discarded, and if not, if not included , then the received concatenated multimedia messages are sorted according to the serial serial number.

Further, the above method may also have the following features: When the description file parsed by the terminal includes a play display parameter, the terminal displays the multimedia content in the multimedia message according to the play display parameter during play, and the play display parameter includes one of the following parameters or a plurality of display positions for determining a play position of the multimedia message on the terminal screen; a display time for defining a play time of the multimedia message, wherein the display time is greater than the play time of the multimedia content, the terminal automatically repeats playing; and the transparency Used to determine whether to display transparently.

Further, the above method may also have the following features:

The description file parsed by the terminal includes a display content parameter, and the terminal detects whether the description of the description file matches the multimedia content of the corresponding page, and if the content does not match, the page advertisement is discarded, and if it matches, according to the description file. Dedicating to playing the multimedia message; the multimedia content to be displayed by the display content parameter is divided into one or more of the following categories, and for each display content, the corresponding playback processing manner of the terminal is as follows:

The second video class includes a video and a URL, and the terminal displays a video during playback, and the user selects an area of the multimedia content to open a webpage corresponding to the URL after clicking;

The third video class includes a video and a text, and the terminal displays a video when the terminal plays, and the user selects the area of the multimedia content to open the text after clicking; the first picture class, the content includes a picture, and the terminal displays the picture when playing;

The second picture is added with an audio class, and the content includes a picture, an audio, and a URL. When the terminal plays, the picture and the audio are displayed. When the user selects the area of the multimedia content, the page corresponding to the URL is opened, and the third picture is added with an audio class, and the content includes the picture. Audio and text, the terminal displays a picture and text when playing, and the area where the user selects the multimedia content clicks to open the text therein. Further, the above method may also have the following features:

The terminal is a mobile terminal, and the terminal first receives the notification message of the multimedia message, and determines whether the identifier of the multimedia content is included, and if yes, requests the multimedia message center to download the multimedia according to an immediate receiving manner. The message starts to receive.

Further, the above method may also have the following features:

The multimedia content is an advertisement, and the multimedia message is an advertisement message.

In order to solve the above technical problem, the present invention further provides a terminal supporting a multimedia message service, comprising a receiving unit, a parsing unit and a playing unit connected in sequence, wherein:

The receiving unit is configured to receive the multimedia message that includes the pushed multimedia content and send the parsing unit;

The parsing unit is configured to acquire and parse a play parameter of the description file from the multimedia message, and send the play parameter to the play unit;

The playing unit is configured to play the multimedia content according to the description parameter when playing the multimedia message.

Further, the above terminal may also have the following features:

The description file parsed by the parsing unit includes a concatenation parameter, the concatenation parameter includes at least a concatenation sequence number and a concatenation identifier, and the parsing unit performs the following processing according to the concatenation parameter:

Further, the above terminal may also have the following features:

The description file parsed by the parsing unit includes a play display parameter, where the play display parameter includes one or more of the following parameters: a display position, used to determine a play position of the multimedia message on the terminal screen; For defining a play time of the multimedia message, the display When the time is greater than the playing time of the multimedia content, the terminal automatically repeats playing; and the transparency is used to determine whether to perform transparent display;

The playing unit displays the multimedia content in the multimedia message according to the play display parameter during playback.

Further, the above terminal may also have the following features:

The description file parsed by the parsing unit includes display content parameters, and the multimedia content to be displayed by the display content parameter is divided into one or more of the following categories:

Brother's video class, including video;

Brother. Two video classes, including video and URL;

Brother. Three video classes, including video and text;

Brother's picture class, the content includes pictures;

Brother. Two picture classes, including images and URLs;

Brother. Three picture classes, including pictures and text;

The first picture plus audio class, the content includes pictures and audio;

The second picture is added to the audio class, and the content includes pictures, audio, and URL;

The third picture is added to the audio class, and the content includes pictures, audio and text;

The parsing unit detects whether the display content parameter matches the multimedia content of the corresponding page, and if the content does not match, the page advertisement is discarded, and if it matches, it is sent to the playing unit;

The playback processing method corresponding to each display content by the playing unit is as follows:

For the first video class, the video is displayed during playback;

For the second video class, the video is displayed during playback, and the area where the user selects the multimedia content is clicked to open the webpage corresponding to the URL;

For the third video class, the video is displayed during playback, and the area where the user selects the multimedia content is clicked to open the text therein;

For the first picture class, the picture is displayed during playback;

For the second picture class, the picture is displayed during playback, and the area where the user selects the multimedia content is clicked. Open the web page corresponding to the URL;

For the third picture class, the picture is displayed during playback, and the area where the user selects the multimedia content is clicked to open the text therein;

Add an audio class to the first picture, and display pictures and audio during playback;

Adding an audio class to the second picture, displaying a picture and audio during playback, and clicking the area where the user selects the multimedia content opens the web page corresponding to the URL;

The third picture is added with an audio class, and the picture and text are displayed during playback, and the area where the user selects the multimedia content clicks to open the text therein.

Further, the above terminal may also have the following features:

The playing unit is further configured to set one or more of the following parameters:

When the multimedia message includes a URL, the user clicks whether to perform the connection. If the user selects "Yes", when the user selects the multimedia message and clicks, the WAP application is started to open the URL connection. If the user selects "No", then Only the URL is displayed, and no connection is performed.

Further, the above terminal may also have the following features:

The multimedia content is an advertisement, the multimedia message is an advertisement message, and the terminal is a mobile terminal.

The invention provides a method for pushing multimedia content to a mobile terminal based on an MMS service, and can actively display the pushed multimedia content to the user in an advertisement-like manner, and proposes a series of sending policies, and the multimedia information can be Classification, according to different users targeted transmission, enhance the promotion effect of multimedia content; increase the parameters of the terminal playback (such as playback position, time, etc.), enhance the user's viewing experience; 釆 used in existing MMS The push setting of the multimedia content identifier is set in the service, and the multimedia service can be expanded without major changes to the hardware. For operators, the implementation of this system is extremely low in operating costs and easy to use. BRIEF abstract

FIG. 1 is a structural block diagram of a service system according to an embodiment of the present invention.

FIG. 2 is a flowchart of processing an advertisement MMS message by a mobile terminal according to an embodiment of the present invention.

Preferred embodiment of the invention

The specific implementation manner of the method for pushing multimedia content according to the present invention will be further described in detail below by taking a push advertisement as an example. It is easy to understand that advertising information is nothing more than a combination of multimedia content such as pictures, videos, audio, etc., so the following scheme can also be used to push other multimedia content.

The method for pushing an advertisement based on an MMS service to a mobile terminal according to an embodiment of the present invention has a service system structure as shown in FIG. 1 and includes the following components:

Radio bearer network: There is no specific requirement for the radio network standard, as long as the radio bearer network supporting the MMS service can apply this scheme. The radio bearer network may be a 2G/2.5G mobile network or a 3G mobile network. Network standards can include GSM, WCDMA, TDSCDMA, CDMA ^ ₀

WAP gateway: There is no special requirement for WAP gateway, as long as it supports MMS service.

MMSC (Multimedia Message Center): The MMSC is the core of the entire multimedia messaging system. It is mainly responsible for storing and processing messages entering and leaving the MMSC, and completing the transmission of multimedia messages composed of text, sound, pictures and other media formats on the network. The MMSC can not only complete the service requirements of the mobile terminal to the mobile terminal, but also can transmit messages between the mobile terminal and the EMAIL system and the external value-added application system and generate corresponding billing information records. In the embodiment of the present invention, the MMSC also needs to combine the advertisement information obtained through the WAP gateway into an MMS format according to an agreed format.

Mobile terminal: The mobile terminal supports the MMS function, and can display an advertisement message encapsulated according to the MMS format on the screen according to an agreed format. The present invention is also applicable to other terminals that support MMS services.

From a hardware perspective, the mobile terminal audio message and video message service scheme based on the MMS service does not need to add any hardware configuration. The method for pushing an advertisement to a mobile terminal based on the MMS service, as shown in FIG. 2, includes:

• Access to advertising information:

The advertisement information pushed to the mobile terminal may come from the operator's WAP server, or may be from an external server such as an SP (service provider) or a CP (content provider) that has been authenticated by the operator. The interface between the WAP server and the external server and the MMSC is not defined in this solution. As a private interface, it can be defined by itself.

• Distribution strategy for advertising information:

Based on the received advertisement information, the MMSC encapsulates the information into an advertisement message according to the format of the MMS.

Generally, in order to reduce the amount of push of advertisement information, the operator can update the advertisement information in units of a certain time interval (for example, daily) according to the policy. 4 The time for updating the advertisement content is 12: 00, then before 12: 00, the operator needs to deliver the advertisement message to be delivered to the MMSC according to the negotiated protocol, and the MMSC encapsulates the advertisement information according to the MMS format.

In this way, the operator can also classify the received advertisement messages into different advertisement MMS messages for different user identities (such as registration at the time of purchase, or according to the nature of the mobile terminal, such as student movement Terminals, elderly mobile terminals, business mobile terminals, etc.) are transmitted to achieve good advertising results.

• Identification of the advertising message

The MMSC is responsible for encapsulating the classified advertisement messages in the MMS format.

It is necessary to add a related identifier to notify the mobile terminal that this is an MMS for advertising. In this embodiment, a notification message sent by the MMSC to the mobile terminal is used to send an identifier of the advertisement MMS, and the message used is: MM1—notification. Ind.

The MMSC needs to assign a value to the Message class information element in the MM1_notification.ind message, defining the identity as an advertisement message.

The advertising message identity value can be defined as follows: MMS. advertisement After receiving the MM1_notification.ind message, the mobile terminal first determines the message class information element. If the value of the field is equal to MMS.advertisement, the mobile terminal knows that the MMS is an advertisement message, and does not prompt the user to receive a new message. MMS, processed according to advertising messages. The multimedia content encapsulated in the MMS format is automatically obtained from the MMSC without requiring the user to confirm the reception.

· Encapsulation of advertising messages

Pushed advertising messages are generally images (including images, videos, etc.), audio and text descriptions, including URL (Uniform Resource Locator) connections. And every page of MMS can be inserted: text, pictures, audio, video and attachments. By using the characteristics of the MMS itself and the description file containing the playback parameters, the mobile terminal can play the advertisement message as required.

The description file may be in the format of XML, TXT, etc. The description file format is not limited to the scope of the claimed invention. As long as the two sides define the format, the description file needs to have a specific description of the advertisement content of each page. The index corresponds to the number of pages of the MMS. In this embodiment, the description file mainly includes the following contents:

Display content

Display position

display time

Transparency

Serial connection parameters Display content can be divided into the following types of combined display:

Hit no reflection

PICTURE + URL image type advertisement, display picture during playback, user selects the advertisement area and activates BROWER ( ) to open the webpage corresponding to the URL, view details

PICTURE + TEXT image ads, display images during playback, users select the ad area to open TEXT in MMS, view details

PICTURE + AUDIO picture + audio simultaneous playback

PICTURE + AUDIO + picture + audio play at the same time, display picture and audio during playback, user URL Select the ad area to click and activate BROWER to open the web page corresponding to the URL, view details

PICTURE + AUDIO + picture + audio play at the same time, display picture and audio during playback, user TEXT select the advertising area, click to open TEXT in MMS, view details

Display location: It is used to determine the playback position of the advertisement message on the screen of the mobile terminal. According to the conventional practice, when developing an advertisement message of a mobile terminal, it is necessary to first understand that the capability letter of the mobile terminal may not be able to design for each mobile terminal. Therefore, for this parameter, the mobile terminal can make a tradeoff according to its own situation. If the display location definition is unreasonable, the mobile terminal can determine the display location according to the situation.

Transparency: For mobile terminals that support transparent display, you can choose whether to display transparently according to the item. If the mobile terminal does not support translucent display, the mobile terminal ignores the parameter.

Display time: Defines the playback time of a page advertisement message in MMS. If the time is greater than the playback time of the audio or video in the page advertisement, it will automatically repeat.

The above parameters can be set so that the advertisement can be played automatically, and the normal use of the user can be prevented during playback by setting such as display position and transparency.

Cascading parameters: In this embodiment, when an operator pushes an advertisement, it maintains a period of time. For the same advertisement content, if a page of advertisements exceeds the number of pages supported by the mobile terminal, it is sent to the terminal through a set of serial MMSs. These will be played when the terminal receives it. The concatenation parameters here include a concatenated identifier (which can define OxFF for no concatenation), a concatenation number, and a concatenation sequence number. The purpose of this parameter is to use this method to push an advertisement message when the number of pages of the MMS advertisement message sent exceeds the number of MMS pages supported by the mobile terminal. For each MMS advertisement message, there is no difference. After receiving the MMS advertisement message with the serial identifier, the mobile terminal needs to display the advertisement message in sequence according to the serial number, but does not require the mobile terminal to receive all the strings. After the advertisement message is received, the display is started, and a part of the display portion can be received. When the MMSC updates the advertisement message, if there is a concatenation, it must ensure that the concatenation identifier of the updated advertisement message is different from the previous one, and if there is no concatenation, fill in 0xFF. When the mobile terminal receives an advertisement message different from the last concatenation identifier or an advertisement message without concatenation, it is considered that the advertisement message is updated, and the original advertisement message is discarded, and a new advertisement message is displayed.

• Delivery of advertising messages

After the new advertisement message is constructed, and after the new advertisement message update time is reached, the MMSC side starts to push the advertisement message to the mobile terminal that needs the advertisement message.

• Receiving and displaying advertising messages

When the mobile terminal receives the MM1_notification.ind message, if the value of the Message class information element is equal to MMS.advertisement, the mobile terminal starts receiving immediately according to the immediate receiving mode regardless of whether it is set to "receive immediately" or "delayed reception". Advertising MMS messages.

After the reception is successful, the advertisement message is played as specified in the description file. The location of the description file as an attachment can be attached to the first page of the MMS by default, which can be defined by itself.

• Ad message parameter settings

For mobile terminals that support MMS advertising messages, the mobile terminal should provide some configuration related to the advertising message, such as:

Whether the ad message sound is on. If the user selects "Yes", the sound is normally played when the audio video message is played, and if the user selects "No", the audio video message is muted when it is played.

Whether to display advertising messages. If the user selects "Yes", the advertisement message is normally played, and if the user selects "No", the advertisement message is not played. Of course, if the operator customizes the mobile terminal, it can be required. Must receive an ad message.

When the ad message contains a URL, the user clicks whether to perform the connection. If the user selects "Yes", when the user selects the advertisement and clicks, the WAP application is launched to open the URL connection. If the user selects "No", only the URL is displayed and the connection is not performed.

It can be seen that the present invention utilizes the MMS service, which is very mature in the current technology, and provides a method for the operator to push the advertisement message.

The method for pushing an advertisement message based on the MMS service in this embodiment can be described in two ways in the specific process: a processing flow on the MMSC side and a processing flow on the mobile terminal side.

The processing flow from the MMSC side is as follows:

Step A: The operator system obtains advertising resources from different channels, including promotion of its own business, certified SP, CP, and paid commercials;

In addition to reviewing the content of these advertisements, the relevant departments of the operators must also review the format and size of the advertisement messages, so as to ensure that the mobile terminals can be normally transmitted to the mobile terminal through the MMS, so that the mobile terminal can display the advertisement messages normally. The operator can also classify the advertisement messages to form different types of advertisement messages. After finishing the arrangement, the interface is transmitted to the MMSC according to the negotiated format through the interface, and the old advertisement message is replaced. The above processing may be completed according to the operation situation of the MMS center or a separate operation platform, Step B: The MMSC receives the updated advertisement message, and encodes the advertisement message according to the MMS coding format (generally an advertisement) The message uses one page of the MMS, and automatically generates a description file according to the content of the advertisement message, and encapsulates the advertisement message into MMS format together; for the format of the description file, the user can define it by himself, and here is merely an example, if an advertisement MMS is attached There are 2 advertisements, one is VIDEO advertisement, the other is picture plus audio advertisement, then the description file is as follows:

<Ver>1.0</Ver> 〃 version

<Man>~Operator name~</Man> 〃 Operator Name <ConjunctionFlag>OxFF</ConjunctionFlag>Whether there is a concatenated advertisement message, OxFF means no <ConjunctionNum>0</ConjunctionNum>〃 If there is a concatenated advertisement message, this is the serial number <Node> //Description node of an advertisement Start

<NodeName>Film introduce </NodeName>〃Ad Name

<PageNum> 1 </ PageNum > Number of pages in MMS

<Content>video</ Content PageNum >〃Media type of ad

<Location>0, 150</Location> //Advertising message display position, one ^: is the upper left corner coordinate

<Showtime>10</ Showtime> 〃Play time

< Transparent >50 </ Transparent 〃 Transparent display, 50 means semi-transparent, 0 means opaque

<Node>

<NodeName> Séervice introduce </NodeName>

<Content> picture + audio + url</ Content PageNum >

< Transparent >0 </ Transparent^

<Node>

</AdvertisementTree>

If the MMSC makes a mistake in the process of constructing the advertising MMS, such as because of the size, format, etc. of the advertising message, it is necessary to give the operator a prompt message.

Step C: If the specified advertisement update time is reached, the MMSC replaces the old advertisement message and starts to push the new MMS format package advertisement message to the user.

The policy operators here can flexibly grasp that the shorter the period of advertisement update push, the greater the load on the MMSC, so it is necessary to balance the timeliness of advertising and the impact on the MMSC load. If the operator has adopted a strategy for classified advertisements, the MMSC needs to be able to obtain a list of classified mobile terminal numbers, thereby pushing different advertisement MMS messages to different user groups.

During the push process, the MM1_notification.ind message is sent first, and the Message class information element in the message needs to be assigned MMS.advertisement. Other processes are no different from ordinary MMS. That is, after the terminal recognizes the identifier in the MM1_contact.ind message, it requests the MMSC to download the advertisement message, and the MMSC sends an advertisement message to the user after receiving the download request of the terminal.

The processing flow on the mobile terminal side is as follows, and please refer to Figure 2:

Step 1: After receiving the MM1_notification.ind message, the mobile terminal first determines whether the message class information element of the message is equal to the MMS. If the advertisement is not equal, it is processed according to the normal MMS, and ends. If the MMS.advertisement is equal to the advertisement message, no message will be provided to the user, go to step 2.

Step 2: The mobile terminal requests the MMSC to download the advertisement MMS message and starts receiving. Even if the mobile terminal is set to "delayed reception", the mobile terminal also immediately receives the advertisement MMS message. If the reception fails, the mobile terminal can repeatedly receive N times at a certain time. If the N times fail, the mobile terminal abandons the advertisement message, the process ends, and the mobile terminal continues to play the last received advertisement message. After the advertisement message is successfully received, proceed to step 3.

Step 3: The mobile terminal acquires and parses the content of the description file from the received MMS advertisement message. First, it is determined whether the advertisement message is a concatenated advertisement message. If it is not a concatenated advertisement message, directly replace the original advertisement message and proceed to step 5. If it is a concatenated advertisement message, proceed to step four.

Step 4: For the concatenated advertisement message, first determine whether the identifier of the concatenated advertisement message is the same as the advertisement message of the previous period. If the same description is the concatenation advertisement message of the same group, continue to judge the concatenation of the advertisement message. Whether the serial number is already included in the received advertisement message, if it is already included, discarding the message, and continuing to play the received concatenation advertisement message, the process ends. If the serial serial number is not included in the received concatenation advertisement message, the concatenated advertisement messages that have been received are sorted according to the serial serial number, and the process proceeds to step 5. If the identifier of the newly received concatenated advertisement message is different from the concatenation identifier of the advertisement message of the previous period, the description is a new concatenation advertisement message. Discard the original concatenation advertisement message and start displaying the newly received concatenation advertisement message. Go to step 5. What needs to be explained here is that since each advertisement message is a page that independently occupies the MMS, it is not required to display all the concatenated advertisement messages after receiving them, and a part of the display portion can be received.

Step 5: Start the playback of the advertisement message as described in the description file.

When playing, first check whether the description of the description file matches the advertisement message of the corresponding page, and if it does not match, discard the advertisement of the page. In addition, it needs to be explained that the text description and URL of the advertisement are attached to the text part of the MMS. When the user clicks on the message, if the advertisement content described in the description file is XXX+TEXT, the content of the TEXT is directly displayed on the screen. . If the ad content described in the description file is XXX+URL, the WAP connection URL is directly invoked.

The mobile terminal needs to have the ability to determine the correct URL format. For invalid URLs, the mobile terminal can directly discard it without calling the WAP application. If the user sets "when the advertisement message contains a URL, the user clicks not to perform the connection" on the mobile terminal side, when the user clicks on the advertisement message, the URL connection is directly displayed in the form of text without calling the WAP application.

The mobile terminal will repeatedly play the received advertisement message before the next new advertisement message arrives.

The invention provides a push setting of multimedia content, such as an advertisement message, based on the existing MMS service based on the method of pushing the advertisement to the mobile terminal by the MMS service, and can realize the expansion of the advertisement service without making major changes to the hardware, for the operator to come Said that the realization of this system, its operating costs are extremely low, and easy to use.

It should be understood that those skilled in the art to which the present invention pertains may make equivalent changes or substitutions in accordance with the technical solutions of the present invention, and all such changes or substitutions should be The scope of protection required.

INDUSTRIAL APPLICABILITY A method for pushing multimedia content to a mobile terminal based on an MMS service according to the present invention can actively display the pushed multimedia content to the user in an advertisement-like manner, and proposes a series of transmission strategies, which can be on the network side. Classification of multimedia information, targeted by different users Sending, enhancing the promotion effect of multimedia content; increasing the parameters of the terminal playing (such as playing position, time, etc.), enhancing the viewing experience of the user; 釆 setting the push setting of the multimedia content identifier in the existing MMS service, The expansion of the multimedia service can be realized without major changes to the hardware. For the operator, the operating cost of the system is extremely low and convenient to use.

Claims

Claim

A method for pushing multimedia content to a terminal based on a multimedia message, characterized in that it comprises the steps of:

The multimedia message center identifies and encapsulates the multimedia message to be pushed, and inserts the multimedia content into the page of the MMS to be sent according to the MMS format, and generates a description file to be encapsulated in the multimedia message;

2. The method of claim 1 wherein:

3. The method of claim 1 wherein:

After receiving the multimedia message, the terminal acquires and parses the content of the description file from the multimedia message, and displays the multimedia content in the multimedia message during playback according to the play display parameter in the description file. .

4. The method of claim 1 or 3, characterized by:

5. The method of claim 4 wherein: When the number of pages of the multimedia message to be sent exceeds the number of pages supported by the terminal, the multimedia message center sends the multimedia content to the terminal through a set of concatenated multimedia messages, where the description file of the multimedia message includes concatenation The parameter, the concatenation parameter includes at least identifier and sequence information of each concatenated multimedia message.

6. The method of claim 5 wherein:

7. The method of claim 1 or 2, wherein: the description file is an attachment to the multimedia message.

8. The method of claim 1, 2, 3, 5 or 6 wherein:

The second video class includes a video and a URL, and the terminal displays a video when the terminal plays, and the user selects the area of the multimedia content to click and opens the webpage corresponding to the URL; the third video class, the content includes the video and the text, and the terminal displays when playing. Video, the area where the user selects the multimedia content clicks to open the text therein; the first picture class, the content includes a picture, and the terminal displays the picture when playing;

a second picture class, the content includes a picture and a URL, and the terminal displays a picture when playing, and the area where the user selects the multimedia content clicks to open the webpage corresponding to the URL; a third picture class, the content includes a picture and a text, the terminal displays a picture when playing, and the user selects an area of the multimedia content to open the text after clicking; the first picture is added with an audio class, the content includes a picture and an audio, and the terminal plays Display pictures and audio;

The second picture is added to the audio class, and the content includes a picture, an audio, and a URL. When the terminal plays, the picture and the audio are displayed, and the area where the user selects the multimedia content clicks to open the webpage corresponding to the URL;

The third picture is added to the audio class, and the content includes pictures, audio and text. The terminal displays the picture and the text when the terminal is played, and the area where the user selects the multimedia content clicks to open the text therein.

9. The method of claim 8 wherein:

10. The method of claim 1, 2, 3, 5 or 6 wherein:

The method according to claim 1, 2, 3, 5 or 6, wherein the terminal further performs multimedia message play parameter setting, and the play parameter setting includes one or more of the following :

Whether to display multimedia messages, if the user selects "Yes", the multimedia message is played normally, such as If the user selects "No", the multimedia message is not played; and/or

12. The method of claim 1, 2, 3, 5 or 6 wherein:

13. A method for a terminal to receive and play a multimedia message, characterized in that:

When the terminal receives the multimedia message including the pushed multimedia content, the playback parameter of the description file is obtained and parsed from the multimedia message, and the multimedia data is played according to the description parameter when playing the multimedia message. Multimedia content.

14. The method of claim 13 wherein:

15. A method according to claim 13 or 14, characterized in that:

When the description file parsed by the terminal includes a play display parameter, the terminal displays the multimedia content in the multimedia message according to the play display parameter during play, and the play display parameter includes one of the following parameters or a plurality of display positions for determining a play position of the multimedia message on the terminal screen; a display time for defining a play time of the multimedia message, wherein the display time is greater than the play time of the multimedia content, the terminal automatically repeats playing; and the transparency , for Determine if a transparent display is made.

16. The method of claim 13 or 14, wherein:

17. A method according to claim 13 or 14, characterized in that:

18. The method according to claim 13 or 14, wherein: the multimedia content is an advertisement, and the multimedia message is an advertisement message.

19. A terminal supporting a multimedia message service, comprising a receiving unit, a parsing unit and a playing unit connected in sequence, wherein:

20. The terminal of claim 19, wherein:

The terminal according to claim 19 or 20, characterized in that:

The description file parsed by the parsing unit includes a play display parameter, where the play display parameter includes one or more of the following parameters: a display position, used to determine a play position of the multimedia message on the terminal screen; For defining a playing time of the multimedia message, when the display time is greater than the playing time of the multimedia content, the terminal automatically repeats playing; and the transparency is used to determine whether to perform transparent display;

22. The terminal of claim 19 or 20, wherein:

Brother's video class, including video;

Brother. Two video classes, including video and URL;

Brother. Three video classes, including video and text;

Brother's picture class, the content includes pictures;

Brother. Two picture classes, including images and URLs;

Brother. Three picture classes, including pictures and text;

The first picture plus audio class, the content includes pictures and audio;

For the first video class, the video is displayed during playback;

For the first picture class, the picture is displayed during playback;

For the second picture class, the picture is displayed during playback, and the area where the user selects the multimedia content clicks to open the webpage corresponding to the URL;

Add an audio class to the first picture, and display pictures and audio during playback; Adding an audio class to the second picture, displaying a picture and audio during playback, and clicking the area where the user selects the multimedia content opens the web page corresponding to the URL;

The terminal according to claim 19 or 20, wherein the playing unit is further configured to set one or more of the following parameters:

The terminal according to claim 19 or 20, wherein: the multimedia content is an advertisement, the multimedia message is an advertisement message, and the terminal is a mobile terminal.