CN103257863A - Method for delivering advertisement on mobile device - Google Patents
Method for delivering advertisement on mobile device Download PDFInfo
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- CN103257863A CN103257863A CN2013101549064A CN201310154906A CN103257863A CN 103257863 A CN103257863 A CN 103257863A CN 2013101549064 A CN2013101549064 A CN 2013101549064A CN 201310154906 A CN201310154906 A CN 201310154906A CN 103257863 A CN103257863 A CN 103257863A
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Abstract
The invention discloses a method for delivering an advertisement on a mobile device. The method comprises the following steps that a first application detects the starting state of at least one second application; when the first application detects that the second application is started, the first application searches for a pre-stored advertisement delivering code or an advertisement delivering application regarding the first application on the mobile device through a server, and downloads at least one corresponding advertisement material; the first application newly establishes at least one top layer window; the first application delivers the advertisement material to a top layer window for playing. The method for delivering the advertisement on the mobile device decomposes a necessary inclusion relation between a delivering main body and the advertisement delivering code, advertisement delivering only relies on the advertisement delivering control code and a relevant remote control service, and advertisement delivering can relay on relevant information of set time, contents, device states and the like of the remote control service.
Description
Technical field
The present invention relates to the advertisement putting field, particularly throw in the method for advertisement on a kind of mobile device.
Background technology
Mobile phone advertisement is the paying information of propagating by mobile media, is intended to be subjected to biography person's attitude, intention and behavior by these business information influences.In fact moving advertising is exactly a kind of interactive web advertisement, and it is net loaded by mobile communication, has all features of the network media, has more advantage than the internet simultaneously, because movability can be received information the user whenever and wherever possible.
At present, along with the raising gradually of China cellphone subscriber popularity rate, mobile phone also shows especially day by day as a kind of using value of new media.Mobile media has the incomparable advantage of other medium, the crowd that for example covers is the widest, propagate cost cheaper, can most convenient ground people's scrappy time utilization, and can diffuse information very quickly.
Mobile phone advertisement (Mobile telephone advertising) can be defined as: by the paying information that mobile media is propagated, be intended to be subjected to biography person's attitude, intention and behavior by these business information influences.In fact moving advertising is exactly a kind of interactive web advertisement, and it is net loaded by mobile communication, has all features of the network media, has more advantage than the internet simultaneously, because movability can be received information the user whenever and wherever possible.
Mobile phone advertisement is unique and media platform audient's intimate contact in 24 hours: mobile phone is not from body, and information is not shared; In the suitable time suitable valuable advertising message is transferred to suitable people.The audient of each mobile phone advertisement can be locked by clear and accurate.
The characteristics of mobile phone advertisement: be to have better interactive and trackability, can be at the Focus target, the directed issue of direct, personalized advertisement of specific geographical area is provided, can realize that distribution effect can obtain assessment by quantification tracking and the statistics of interaction by multiple mobile phone value-added service platforms such as SMS, multimedia message, WAP, audio communications.Mobile phone advertisement can utilize cellphone subscriber's database, and destination object is carried out Focus, directionally sends advertisement, utilizes the interactive of mobile phone simultaneously, judges the effective reach that quantizes advertisement.
Mobile device), flow device, hand-held device (handheld device) etc. mobile device: be also referred to as running gear (English:, it is a kind of computing equipment of pocket size, a little display screens is arranged usually, touch-control input, or small-sized keyboard.Because can visit the various information of acquisition whenever and wherever possible by it, this kind equipment catches on very soon.With mobile computing device such as laptop computer and smart mobile phone together, PDA has represented new calculating field.At present, mobile device mainly comprises handheld device, mobile phone, smart mobile phone and panel computer.
Throw in advertisement on the handheld mobile device at present, must throw in the technology that includes advertisement putting in the main body of advertisement and realize (correlative code), this form has limited the advertisement putting extensibility, has limited to its release time, throw in content, user interactions and display position.
In view of this, the inventor of this case provides a kind of does not need to upgrade local the application on mobile device, and uses the method for the input advertisement of throwing in advertisement by the third party.
Summary of the invention
The invention provides the method for throwing in advertisement on a kind of mobile device, overcome the difficulty of prior art, decomposed the inevitable relation of inclusion of throwing between main body and the advertisement putting code, advertisement putting only depends on advertisement putting control routine and relevant Long-distance Control service.And advertisement putting can depend on the time that the Long-distance Control service sets, content, relevant informations such as equipment state.
The present invention has adopted following technical scheme:
The invention provides the method for throwing in advertisement on a kind of mobile device, may further comprise the steps:
(1) one first uses the starting state that detects at least one second application;
(2) use when detecting described second application start when described first, described first uses by using about the first advertisement putting code of using or advertisement putting on the described mobile device that a server search prestores, and downloads corresponding at least one ad material;
(3) at least one top-level windows is newly set up in described first application; And
(4) the described ad material of the described first application input is play to described top-level windows.
Preferably, described top-level windows covers described second at least part of displaying contents of using.
Preferably, use regular update about the first advertisement putting code of using or advertisement putting on the described mobile device on the described server.
Preferably, described ad material is the touch-control interactive advertisement, and described top-level windows is the touch-control display layer.
Preferably, described mobile device is handheld device.
Preferably, described mobile device is mobile phone.
Preferably, described mobile device is smart mobile phone.
Preferably, described mobile device is panel computer.
The present invention also provides the method for throwing in advertisement on a kind of mobile device, may further comprise the steps:
(1) one first uses the starting state that detects at least one second application;
(2) use when detecting described second application start when described first, first uses and newly sets up at least one top-level windows; And
(3) described first use to throw at least one ad material that prestores and play to described top-level windows.
Preferably, described top-level windows covers described second at least part of displaying contents of using.
Preferably, the ad material regular update that prestores in described first application.
Preferably, described top-level windows is the touch-control display layer, and described ad material is the touch-control interactive advertisement.
Preferably, described mobile device is handheld device.
Preferably, described mobile device is mobile phone.
Preferably, described mobile device is smart mobile phone.
Preferably, described mobile device is panel computer.
Owing to used above technology, to throw in the method for advertisement on a kind of mobile device of the present invention and decomposed the inevitable relation of inclusion of throwing between main body and the advertisement putting code, advertisement putting only depends on advertisement putting control routine and relevant Long-distance Control service.And advertisement putting can depend on the time that the Long-distance Control service sets, content, relevant informations such as equipment state.
Further specify the present invention below in conjunction with drawings and Examples.
Description of drawings
Fig. 1 is the process flow diagram of throwing in the method for advertisement on the mobile device of the first embodiment of the present invention; And
Fig. 2 is the process flow diagram of throwing in the method for advertisement on the mobile device of the second embodiment of the present invention.
Embodiment
Introduce specific embodiments of the invention below by Fig. 1 and 2.
First embodiment
As shown in Figure 1, throw in the method for advertisement on a kind of mobile device of the present invention, may further comprise the steps:
(1) one first uses the starting state that detects at least one second application;
(2) use when detecting described second application start when described first, described first uses by using about the first advertisement putting code of using or advertisement putting on the described mobile device that a server search prestores, and downloads corresponding at least one ad material;
(3) at least one top-level windows is newly set up in described first application; And
(4) the described ad material of the described first application input is play to described top-level windows.
Described top-level windows covers described second at least part of displaying contents of using.Use regular update about the first advertisement putting code of using or advertisement putting on the described mobile device on the described server.Described ad material is the touch-control interactive advertisement, and described top-level windows is the touch-control display layer.Described mobile device is handheld device, or mobile phone, or smart mobile phone, or panel computer.
In the present embodiment, first in the mobile device used not to be needed to prestore ad material and correlative code, downloads from server fully.
The present invention can cover advertisement and the advertisement contents of a project on the drawing content at any time and arbitrarily.The present invention mainly adopts mobile device to be supported in the technology of the top layer rendered images of drawing content, covers the beneficial effect of throwing in ad content on the content that obtained to draw arbitrarily at any time.
Advertisement putting of the present invention includes but not limited to hand mobile telephone in mobile device, mobile panel computer etc.
Advertisement putting support of the present invention but be not limited to Android operating system, IOS operating system, BlackBarry(blackberry, blueberry) operating system.
Advertisement putting of the present invention is specially adapted to the operating system of Android more than 3.0.
Advertisement putting form of the present invention support but be not limited to picture, interactive dialogue and content, the format text of compatible HTML etc.
Advertisement putting environment of the present invention support but the equipment of being not limited to runs on the GPRS environment, WIFI environment, TD-SCDMA, TD-LTE, WSCDMA environment etc.
Advertisement putting equipment of the present invention support but be not limited to single screen equipment, double screen equipment etc.
Main technical schemes of the present invention is: the advertisement putting code is thrown in the main body as throwing in main body or being integrated in the third party separately,, advertisement and other are thrown in content be plotted in top layer when pre-plot content the superiors' content and other relevant device information by identification.
The present invention mainly solves mobile device advertisements and throws in the necessary relation of inclusion that goes up between input main body and the advertisement putting code.Compared with prior art, the invention has the beneficial effects as follows: decomposed the inevitable relation of inclusion of throwing between main body and the advertisement putting code.Advertisement putting only depends on advertisement putting control routine and relevant Long-distance Control service.And advertisement putting can depend on the time that the Long-distance Control service sets, content, relevant informations such as equipment state.
Second embodiment
As shown in Figure 2, throw in the method for advertisement on a kind of mobile device of the present invention, may further comprise the steps:
(1) one first uses the starting state that detects at least one second application;
(2) use when detecting described second application start when described first, first uses and newly sets up at least one top-level windows; And
(3) described first use to throw at least one ad material that prestores and play to described top-level windows.
Described top-level windows covers described second at least part of displaying contents of using.The ad material regular update that prestores in described first application.Described top-level windows is the touch-control display layer, and described ad material is the touch-control interactive advertisement.Described mobile device is handheld device, or mobile phone, or smart mobile phone, or panel computer.
In the present embodiment, first in the mobile device used also can prestore ad material, also can carry out corresponding operating under no network state.
In summary, throw in the method for advertisement on a kind of mobile device of the present invention and decomposed the inevitable relation of inclusion of throwing between main body and the advertisement putting code, advertisement putting only depends on advertisement putting control routine and relevant Long-distance Control service.And advertisement putting can depend on the time that the Long-distance Control service sets, content, relevant informations such as equipment state.
Above-described embodiment only is used for technological thought and the characteristics of explanation this patent, its purpose is the content that makes those skilled in the art can understand this patent and implements according to this, can not only limit the claim of this patent with present embodiment, be equal variation or the modification that all spirit that discloses according to this patent is done, still drop in the claim of this patent.
Claims (10)
1. throw in the method for advertisement on the mobile device, it is characterized in that, may further comprise the steps:
(1) one first uses the starting state that detects at least one second application;
(2) use when detecting described second application start when described first, described first uses by using about the first advertisement putting code of using or advertisement putting on the described mobile device that a server search prestores, and downloads corresponding at least one ad material;
(3) at least one top-level windows is newly set up in described first application; And
(4) the described ad material of the described first application input is play to described top-level windows.
2. throw in the method for advertisement on the mobile device as claimed in claim 1, it is characterized in that: described top-level windows covers described second at least part of displaying contents of using.
3. throw in the method for advertisement on the mobile device as claimed in claim 2, it is characterized in that: use regular update about the first advertisement putting code of using or advertisement putting on the described mobile device on the described server.
4. throw in the method for advertisement on the mobile device as claimed in claim 3, it is characterized in that: described ad material is the touch-control interactive advertisement, and described top-level windows is the touch-control display layer.
5. throw in the method for advertisement on the mobile device as claimed in claim 4, it is characterized in that: described mobile device is handheld device, or mobile phone, or smart mobile phone, or panel computer.
6. throw in the method for advertisement on the mobile device, it is characterized in that, may further comprise the steps:
(1) one first uses the starting state that detects at least one second application;
(2) use when detecting described second application start when described first, first uses and newly sets up at least one top-level windows; And
(3) described first use to throw at least one ad material that prestores and play to described top-level windows.
7. throw in the method for advertisement on the mobile device as claimed in claim 6, it is characterized in that: described top-level windows covers described second at least part of displaying contents of using.
8. throw in the method for advertisement on the mobile device as claimed in claim 7, it is characterized in that: the ad material regular update that prestores in described first application.
9. throw in the method for advertisement on the mobile device as claimed in claim 8, it is characterized in that: described top-level windows is the touch-control display layer, and described ad material is the touch-control interactive advertisement.
10. throw in the method for advertisement on the mobile device as claimed in claim 9, it is characterized in that: described mobile device is handheld device, or mobile phone, or smart mobile phone, or panel computer.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013101549064A CN103257863A (en) | 2013-04-28 | 2013-04-28 | Method for delivering advertisement on mobile device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013101549064A CN103257863A (en) | 2013-04-28 | 2013-04-28 | Method for delivering advertisement on mobile device |
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| CN103257863A true CN103257863A (en) | 2013-08-21 |
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| CN2013101549064A Pending CN103257863A (en) | 2013-04-28 | 2013-04-28 | Method for delivering advertisement on mobile device |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103996137A (en) * | 2014-06-06 | 2014-08-20 | 北京金山网络科技有限公司 | Data display method and device |
| CN105117187A (en) * | 2015-08-13 | 2015-12-02 | 小米科技有限责任公司 | Multimedia information display method and apparatus |
| CN105117186A (en) * | 2015-08-13 | 2015-12-02 | 小米科技有限责任公司 | Multimedia information displaying method and apparatus |
| CN107918880A (en) * | 2016-10-11 | 2018-04-17 | 北京奇虎科技有限公司 | The control method and device of advertisement putting |
| CN108235812A (en) * | 2017-01-20 | 2018-06-29 | 华为技术有限公司 | A kind of advertisement demonstration method and terminal |
| US10902463B2 (en) | 2017-01-20 | 2021-01-26 | Huawei Technologies Co., Ltd. | Advertisement display method, and terminal |
| US11119794B2 (en) | 2017-02-17 | 2021-09-14 | Google Llc | Mobile application activity detector |
| CN114004650A (en) * | 2021-11-01 | 2022-02-01 | 北京搜房科技发展有限公司 | Advertisement playing method and device, storage medium and electronic equipment |
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| CN101562723A (en) * | 2009-04-30 | 2009-10-21 | 四川长虹电器股份有限公司 | Method based on television widget for realizing bidirectional interaction advertisement |
| CN102567895A (en) * | 2010-12-31 | 2012-07-11 | 上海博泰悦臻电子设备制造有限公司 | Method for displaying advertisement on electronic equipment |
| US20120272263A1 (en) * | 2011-04-20 | 2012-10-25 | Verizon Patent And Licensing Inc. | Method and apparatus for providing an interactive application within a media stream |
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| CN101330636A (en) * | 2007-06-22 | 2008-12-24 | 中兴通讯股份有限公司 | Implementing method for feeding advertisement to a mobile terminal based on MMS business |
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Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103996137A (en) * | 2014-06-06 | 2014-08-20 | 北京金山网络科技有限公司 | Data display method and device |
| CN105117187A (en) * | 2015-08-13 | 2015-12-02 | 小米科技有限责任公司 | Multimedia information display method and apparatus |
| CN105117186A (en) * | 2015-08-13 | 2015-12-02 | 小米科技有限责任公司 | Multimedia information displaying method and apparatus |
| WO2017024710A1 (en) * | 2015-08-13 | 2017-02-16 | 小米科技有限责任公司 | Multimedia information display method and apparatus |
| WO2017024735A1 (en) * | 2015-08-13 | 2017-02-16 | 小米科技有限责任公司 | Multimedia information display method and apparatus |
| CN105117187B (en) * | 2015-08-13 | 2018-04-24 | 小米科技有限责任公司 | Multimedia messages methods of exhibiting and device |
| CN105117186B (en) * | 2015-08-13 | 2018-06-08 | 小米科技有限责任公司 | Multimedia messages methods of exhibiting and device |
| CN107918880A (en) * | 2016-10-11 | 2018-04-17 | 北京奇虎科技有限公司 | The control method and device of advertisement putting |
| CN108235812A (en) * | 2017-01-20 | 2018-06-29 | 华为技术有限公司 | A kind of advertisement demonstration method and terminal |
| US10902463B2 (en) | 2017-01-20 | 2021-01-26 | Huawei Technologies Co., Ltd. | Advertisement display method, and terminal |
| US11119794B2 (en) | 2017-02-17 | 2021-09-14 | Google Llc | Mobile application activity detector |
| CN114004650A (en) * | 2021-11-01 | 2022-02-01 | 北京搜房科技发展有限公司 | Advertisement playing method and device, storage medium and electronic equipment |
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Application publication date: 20130821 |