CN102724169B - A kind of background framework and control system for moving advertising system - Google Patents
A kind of background framework and control system for moving advertising system Download PDFInfo
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- CN102724169B CN102724169B CN201110078679.2A CN201110078679A CN102724169B CN 102724169 B CN102724169 B CN 102724169B CN 201110078679 A CN201110078679 A CN 201110078679A CN 102724169 B CN102724169 B CN 102724169B
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Abstract
The present invention is provided to the background framework of moving advertising system, is placed in a movement equipment and plays advertisement, including resolver for aiding in the mobile equipment, for parsing data corresponding with advertisement to be played；One or more application program, its all or part can be used for playing the advertisement to be played；The resolver obtains the data corresponding with advertisement to be played for coming from the moving advertising system, and an advertisement to be played is generated after the data are parsed；The application program plays the advertisement to be played by being generated after resolver parsing.A kind of control system for being used to play moving advertising and the client terminal device for playing moving advertising are also provided.The key element of generation JPG files or webpage is only sent to mobile equipment the invention enables background server, mobile equipment parses JPG files or webpage and generates an advertisement to be played by internal browser processing unit etc., so as to obtain the interactive advertisement of Rich Media.
Description
Technical field
The present invention relates to information issuing control system, especially advertisement information distribution system, and in particular, to for moving
The background framework of ad system and corresponding control system.
Background technology
With the high speed development of Internet technology, wireless Internet technologies are also increasingly subject to the concern of people.Moved now
Dynamic digital device production cost is gradually reduced, and personal or common moving digital device is all the more popularized.According to incompletely statistics, the whole world extremely
Rare 1/3rd resident holds an at least mobile phone or similar mobile equipment.Therefore, advertisement operators are in order to more
Their advertisement is broadly propagated, mobile equipment is incorporated to the intended scope of their propagating advertisements already, is transmitted to mobile equipment
On ad content it is also of all kinds, such as：Word, image, sound, video etc..
In the prior art scheme, mobile equipment is in the status passively shown, i.e., from being parsed to promotional literature
Angle sees that it need not do any processing work, and processing work is completed by server end.For example, server is sent out to mobile equipment
A JPG file is sent, and moving equipment only needs to show this JPG file.Such processing mode is also used for processing text
Word content, i.e. word content are also to be sent to mobile equipment as a JPG file.Background server can be divided into two kinds of sides
Formula is completed to send the work of JPG, mode one to mobile equipment：Directly store JPG files；Mode two：Picture, word are stored,
When needs, dynamic generation jPG is simultaneously sent.
With the prior art, background server sends JPG files to mobile equipment, can produce the mobile equipment a large amount of
Wireless Internet flow, and easily malfunction in document transmission process, so as to cause JPG file corruptions and can not open.
Simply, the invention solves such as how technical approach causes server only to send generation JPG to mobile equipment
The key element of file or webpage, then moves equipment by internal browser processing unit etc. to parse JPG files or webpage
And the problem of generating an advertisement to be played, so as to obtain the interactive advertisement of Rich Media, advertisement is become more interesting.Into
One step, the background framework provided by the present invention for moving advertising system is the multiple technologies based on WEB, existing WEB2.0's
Concept, if the advertised product that can create WEB3.0 is excavated in deep integration.Further, provided by the present invention for
The background framework of moving advertising system is not limited only to releasing advertisements, already has WRT bases, can equally launch out Widget
The application or game of type.
The content of the invention
For in the prior art the defects of, the object of the present invention is to provide a kind of control method and corresponding control dress
Put.
According to an aspect of the present invention, there is provided a kind of background framework for moving advertising system, is placed in a movement
Advertisement is played in equipment and for aiding in the mobile equipment, it includes：
One resolver, for parsing data corresponding with advertisement to be played；
One or more application program, its all or part can be used for playing the advertisement to be played；
It is further characterized in that, the resolver obtains the described and advertisement to be played for coming from the moving advertising system
Corresponding data, an advertisement to be played is generated after the data are parsed；
The application program plays the advertisement to be played by being generated after resolver parsing.
According to another aspect of the present invention, a kind of control system for being used to play moving advertising is also provided, it includes
The background framework stated.
According to a further aspect of the invention, there is provided a kind of client terminal device for being used to play moving advertising, it is placed in
Advertisement is played in one movement equipment and for aiding in the mobile equipment, it is characterised in that including above-mentioned control system.
The present invention is by providing a kind of background framework and its control system for moving advertising system so that background service
Device only sends the key element of generation JPG files or webpage to mobile equipment, then moves equipment and is handled by internal browser
Device etc. come parse JPG files or webpage and generate an advertisement to be played, so as to obtain the interactive advertisement of Rich Media, make
Advertisement becomes more interesting.
Brief description of the drawings
Upon reading the detailed description of non-limiting embodiments with reference to the following drawings, further feature of the invention,
Objects and advantages will become more apparent upon：
Fig. 1 shows an embodiment according to the present invention, based on the background framework for moving advertising system
Flow chart；
Fig. 2 shows the first embodiment that provides according to the present invention, the stream for the background framework of moving advertising system
Cheng Tu；
Fig. 3 shows first embodiment according to the present invention, the schematic diagram of the background framework of web2.0 provided by the invention；
Fig. 4 shows first embodiment according to the present invention, provided by the present invention for the rear rack of moving advertising system
The network topology schematic diagram of structure；And
Fig. 5 shows first embodiment according to the present invention, provided by the present invention for the rear rack of moving advertising system
The sequence diagram of structure.
Embodiment
Specifically, Fig. 1 shows an embodiment according to the present invention, after for moving advertising system
The flow chart of rack structure.Step S101 is first carried out, an application program sends the first Advertising Request Information, and first advertisement please
Ask information be used for ask an advertisement to be played.It will be appreciated by those skilled in the art that preferably, the application program is installed in advance
In one movement equipment.One user operates the mobile equipment, and the application program is according to user's operation to the parsing
Device sends the first Advertising Request Information.For instance, it is preferred that such process is usually pressed " opening " or " confirmation " by user
Button starts.The application program passes through the moving advertising after the operation of user is monitored, by the first Advertising Request Information
Interface arrangement is sent to the resolver.
Subsequently into step S102, the resolver obtains various numbers corresponding with first Advertising Request Information
According to.It will be appreciated by those skilled in the art that preferably, the resolver receives application program described in above-mentioned steps S101 and sends
The first Advertising Request Information.The resolver reads the solicited message by various technological means, or passes through other skills
Art means obtain the solicited message, and such process can be achieved by the prior art, and details are not described herein.Secondary selection of land, institute
State key element of the resolver needed for by the communication device to the moving advertising system request the first advertisement of generation.The shifting
Dynamic ad system sends the key element of generation JPG files or webpage to the resolver by communication device.Further, it is described
Resolver is obtained according to the key element from the moving advertising control device and/or third party system please with first advertisement
Seek the corresponding various data of information, it is preferable that set up and complete by the IE Kernel.
Next step S103 is performed, the resolver generates an advertisement to be played after the data are parsed.This
Field technology personnel understand that the data include the one or more therein such as picture, word and network linking.It is described
Resolver parses the data by various technological means, and generates an advertisement to be played.The resolving can
It can be achieved by the prior art, details are not described herein.
Step S104 is finally performed, the application program plays the advertisement to be played.It is it will be appreciated by those skilled in the art that excellent
Advertisement to be played generated in above-mentioned steps S103 is passed through the moving advertising interface equipment by selection of land, the resolver
It is sent to the application program.After the application program receives the advertisement to be played, the advertisement to be played is shown
Show on the display screen of the mobile equipment of the user.
Further, it will be appreciated by those skilled in the art that the resolving of above-mentioned steps S103 can be given by the prior art
With realization, for example, at least Paul Gonzales（It is beautiful）Deng work《Digital Image Processing》, freeman（It is beautiful）Write《Explain the profound in simple terms HTML with
CSS、XHTML》Such process is described Deng document, it will not be described here.
Further, it will be appreciated by those skilled in the art that the display process of above-mentioned steps S104 can pass through the prior art
It is achieved, for example, at least Mao Wenfeng chief editors'《LCD technology》, Bo Si（It is beautiful）Works《At digital signal and image
Reason》Such process is described Deng document, it will not be described here.
Further, it will be appreciated by those skilled in the art that can may also be held after above-mentioned steps S101 to S104 is performed
Row following step：
I. application program sends the second Advertising Request Information, and second Advertising Request Information please with first advertisement
Ask the corresponding ad content to be played of information related；
Ii. the resolver obtains various data corresponding with second Advertising Request Information；
Iii. the resolver generates another advertisement to be played after the data are parsed；
Iv. the application program plays another described advertisement to be played；
On the basis of above-mentioned embodiment illustrated in fig. 1, Fig. 2 shows the first embodiment that provides according to the present invention, is used for
The flow chart of the background framework of moving advertising system.Step S111 is first carried out, the application program is handled by power function
Device sends first Advertising Request Information to the multimedia processing apparatus.It will be appreciated by those skilled in the art that preferably, institute
State application program and first Advertising Request Information is sent to the power function processing unit.The power function processing dress
Put and first Advertising Request Information is subjected to power function processing, and will believe by the first ad-request of power function processing
Breath is sent to the multimedia processing apparatus.
Next step S112 is performed, the multimedia processing apparatus sends described the to the moving advertising interface arrangement
One Advertising Request Information.Those skilled in the art think, it is preferable that the multimedia processing apparatus is to the moving advertising interface
Device sends the first Advertising Request Information.The moving advertising interface arrangement by from described in the multimedia processing apparatus please
Ask information to be converted into the data content that the resolver can identify, and the solicited message by conversion is sent to institute
State resolver.
Step S113 is continued to execute, the moving advertising interface arrangement sends described first to the browser processing unit
Advertising Request Information.Those skilled in the art think, it is preferable that the moving advertising interface arrangement is filled to browser processing
Put transmission and pass through transformed first Advertising Request Informations of above-mentioned steps S112.The browser processing unit passes through various technologies
Means identify first Advertising Request Information, and obtain the content of the solicited message.
Then step S114 is performed, the resolver is obtained from the moving advertising control system and/or third party system
Take various data corresponding with first Advertising Request Information, it is preferable that complete by the IE Kernel components.Ability
Field technique personnel understand, it is preferable that the resolver after the content of solicited message is identified, by the communication device to
The moving advertising control system requests to generate the key element of the various data.The moving advertising control system is asked according to described
Content is sought, the key element of the generation various data is sent to the resolver by the communication device.The parsing
Device receives the key element, and according to the key element from the moving advertising control system and/or third party system acquisition
The corresponding various data of first ad-request, it is preferable that completed by the IE Kernel components.Those skilled in the art manage
Solution, the key element include：The URL addresses of the webpage and the URL addresses of the JPG pictures etc..
Next step S115 is performed, the resolver generates an advertisement to be played after the data are parsed.This
Field technology personnel understand that the data include the one or more therein such as picture, word and network linking.It is described
Resolver parses the data by various technological means, and generates an advertisement to be played.The resolving can
It can be achieved by the prior art, details are not described herein.
Step S116 is finally performed, the application program plays the advertisement to be played.It is it will be appreciated by those skilled in the art that excellent
Advertisement to be played generated in above-mentioned steps S102 is passed through the moving advertising interface equipment by selection of land, the resolver
It is sent to the application program.After the application program receives the advertisement to be played, the advertisement to be played is shown
Show on the display screen of the mobile equipment of the user.
Further, sending and receiving process and can be achieved by the prior art in the step S114, such as
It at least may be referred to Yi Laxi（It is beautiful）It is written《Network communication technology》, Ross（It is beautiful）With storehouse Ross（It is beautiful）Collaborate《Computer
Network》Deng document.Such process is described, it will not be described here.
Further, the IE Kernel components in the step S114 refer to Trident kernel programs, the kernel
Program is used first in the IE4 of 1997, is that Microsoft changes on the basis of Mosaic codes, and be in use to
Current IE8.Trident is actually the kernel of a opening, its interface core design it is quite ripe, therefore just have many
Emerged in large numbers using the browser of IE kernels rather than IE（As Maxthon, The World, TT, GreenBrowser,
AvantBrowser etc.）.
Further, it will be appreciated by those skilled in the art that the resolving of above-mentioned steps S115 can pass through the prior art
It is achieved, for example, at least Paul Gonzales（It is beautiful）Deng work《Digital Image Processing》, freeman（It is beautiful）Write《Explain the profound in simple terms HTML
With CSS, XHTML》Such process is described Deng document, it will not be described here.
Further, it will be appreciated by those skilled in the art that the display process of above-mentioned steps S116 can be given by the prior art
To realize, for example, at least Mao Wenfeng chief editors'《LCD technology》, Bo Si（It is beautiful）Works《Digital signal and image procossing》
Such process is described Deng document, it will not be described here.
Further, it will be appreciated by those skilled in the art that can may also be held after above-mentioned steps S111 to S116 is performed
Row following step：
I. it is wide by power function processing unit to send described second to the multimedia processing apparatus for the application program
Accuse solicited message；
Ii. the multimedia processing apparatus sends second Advertising Request Information to the moving advertising interface arrangement；
Iii. the moving advertising interface arrangement sends second ad-request to the browser processing unit and believes
Breath；
Iv. the resolver is wide from the moving advertising control system and/or third party system acquisition and described second
Accuse the corresponding various data of solicited message, it is preferable that complete by the IE Kernel components；
V. the resolver generates another advertisement to be played after the data are parsed；
Vi. the application program plays another described advertisement to be played；
Fig. 3 shows first embodiment according to the present invention, the schematic diagram of the background framework of web2.0 provided by the invention.
Those skilled in the art think that effect of the invention is exactly to issue the key element for generating JPG or webpage by background server
Mobile equipment, mobile equipment realize display JPG or webpage by internal browser processing unit etc..Preferably, in this hair
In bright first embodiment, the background framework of the web2.0 includes SDK 2 and resolver 3 in application program.
More specifically, skilled artisan understands that the SDK 2 in the application program includes application program 21.More specifically
Ground, the application program 21 include multimedia processing apparatus 211 and Interface Controller processing unit 212.The multi-media processing dress
Put for handling various multimedia messages, and its these multimedia messages is broadcast according to predetermined format in the mobile equipment
Put.The multimedia messages include at least any of following content：Geographical positioning service, audio, video, vibrations service,
Sensing service.The Interface Controller processing unit 212 is at least used to complete any of following function or appoints a variety of:Obtain
Local information；And timed events.
More specifically, it will be appreciated by those skilled in the art that the WRT technologies 3 include moving advertising interface 31 and browser
Processing unit 32.More specifically, the browser processing unit 32 includes WebKit components 311 and IE Kernel components
312.More specifically described Webkit components and the IE Kernel components 312 be at least used for by HTML, XHTML,
The document analysis that any agreement is marked in JavaScript, CSS, SQL is into the dynamic page.Further, this area skill
Art personnel understand that in a change case, the browser processing unit 32 only includes the WebKit components 311, and another
In one change case, the browser processing unit 32 only includes the IE Kernel components 312, and it will not be described here.
Further, it will be appreciated by those skilled in the art that the WRT（Web Runtime）Technology is a kind of simple shifting
Dynamic web technology, is applied in S60V3 FP2 and later version.From the technical point of view, the WRT technologies are in prevalence
S60 Web browsers in add the running environment of a Web program so that S60 equipment can run Widget（Widget）.
As desktop widget, WRT Widget are the mobile applications of lightweight, using such as HTML, CSS, JavaScript and
The Web technologies of the standards such as Ajax are developed.
Further, it will be appreciated by those skilled in the art that the SDK is the contracting of Software Development Kit
Write, Chinese is " Software Development Kit ".SDK some is used for for specific software kit, software frame, hardware by software engineer
Platform, operating system etc. create the set of the developing instrument of application software, it is however generally that under SDK, that is, developing Windows platform
Application program used in SDK.It can simply for some programming language provide application programming interfaces API some
File, it is also possible to including the complicated hardware that can be communicated with certain embedded system.General instrument include be used for debug and
The utility of other purposes.SDK also often includes code sample, supportive technical notes or other for basic ginseng
Examine the support document of data clarification doubtful point.
Fig. 4 shows first embodiment according to the present invention, provided by the present invention for the rear rack of moving advertising system
The network topology schematic diagram of structure.In technical solution provided by the invention, the backstage mechanism of the moving advertising system is included extremely
The background server 5 of few operation moving advertising control system, several movement equipment 41 ~ 43, communication devices 7.This area skill
Art personnel understand, it is preferable that the application program and the resolver are separately mounted on the mobile equipment 41 ~ 43
It is interior.After the resolver in the mobile equipment identifies the content of the ad-request, by the communication device 7 to institute
State the key element that moving advertising control system requests to generate the various data.The backstage clothes of the operation moving advertising control system
Device 5 be engaged according to the request content, the key element that generation JPG files or webpage are fed back by the communication apparatus 7 gives the movement
The resolver in equipment 41 ~ 43.And various data corresponding with the ad-request are provided to the mobile equipment
41~43。
Further, the background framework of the moving advertising system further includes an at least third party system in the present embodiment
6, it is used to provide various data corresponding with the ad-request for the mobile equipment 41 ~ 43.Specifically, art technology
Personnel understand, the key element that the resolver in the mobile equipment 41 ~ 43 is fed back according to the background server 6
Pass through wireless network search JPG files or webpage.The third party system 6 may store or run the JPG files or webpage,
The resolver will obtain the corresponding various data of first ad-request from the third party system 6.Preferably, originally
Field technology personnel understand that the key element includes：The URL addresses of the webpage and the URL addresses of the JPG pictures etc.,
Specifically, those skilled in the art may be referred to embodiment illustrated in fig. 2 and be achieved, and it will not be described here.
Further, the wireless network includes：Wifi hot spots WLAN, GPRS general packet radio services,
And Wimax worldwide interoperability for microwave networks etc..Specifically, it will be appreciated by those skilled in the art that in a change case, the nothing
Gauze network can also use cable network to replace.
Fig. 5 shows first embodiment according to the present invention, provided by the present invention for the rear rack of moving advertising system
The sequence diagram of structure.Specifically, step 1 is first carried out, an application program 21 sends the first Advertising Request Information, first advertisement
Solicited message is used to ask an advertisement to be played.It will be appreciated by those skilled in the art that the step is similar with the step S101 in Fig. 1.
Preferably, the application program 21 is installed in a movement equipment in advance.One user operates the mobile equipment, institute
State application program 21 and first Advertising Request Information is sent to power function processing unit 23 according to user's operation.For instance, it is preferred that
Such process is usually pressed " opening " or " confirmation " button by user and is started.The application program is monitoring the behaviour of user
After work, the first Advertising Request Information is sent to the power function processing unit 23.
Subsequently into step 2, the power function processing unit 23 sends described to the multimedia processing apparatus 211
One Advertising Request Information.It will be appreciated by those skilled in the art that similarly, this step is similar with step S111 shown in Fig. 2.Preferably,
The power function processing unit 23 receives first Advertising Request Information and is sent to the power function processing unit 23.Institute
State power function processing unit 23 and first Advertising Request Information is subjected to power function processing, and will pass through at power function
First Advertising Request Information of reason is sent to the multimedia processing apparatus 211.
Next step 3 is performed, the multimedia processing apparatus 211 sends described to the moving advertising interface arrangement 31
First Advertising Request Information.Those skilled in the art think that similarly, this step is similar with step S112 shown in Fig. 2.It is preferred that
Ground, the multimedia processing apparatus 211 send the first Advertising Request Information to the moving advertising interface arrangement 31.The movement
The solicited message from the multimedia processing apparatus 211 is converted into the browser processing dress by ad interface device 31
32 data contents that can be identified are put, and the solicited message by conversion is sent to the browser processing unit 32.
Then step 4 is performed, the moving advertising interface arrangement 31 sends described the to the browser processing unit 32
One Advertising Request Information.Those skilled in the art think that similarly, this step is similar with step S113 shown in Fig. 2.Preferably,
The moving advertising interface arrangement 31 is sent to the browser processing unit 32 passes through transformed first advertisement of above-mentioned steps 3
Solicited message.The browser processing unit 32 identifies first Advertising Request Information by various technological means, and obtains
The content of the solicited message.
Next step 5 is performed, the browser processing unit 32 sends above-mentioned step to the IE Kernel components 312
Rapid 4 transformed first Advertising Request Information content, the IE Kernel components 312 are according in the solicited message
Hold from the moving advertising control system and/or third party system and obtain various numbers corresponding with first Advertising Request Information
According to.Those skilled in the art think that similarly, this step is similar with step S114 shown in Fig. 2.Preferably, at the browser
Device 32 is managed after the content of the solicited message is identified, the content of the solicited message is sent to the IE Kernel
Component 312.The IE Kernel components 312 request to generate institute by the communication device to the moving advertising control system
State the key element of various data.The moving advertising control system sends institute according to the request content by the communication device
The key element for generating the various data is stated to the IE Kernel components 312.The IE Kernel components 312 receive described want
Element, and first ad-request pair is obtained from the moving advertising control system and/or third party system according to the key element
The various data answered.Preferably, it will be appreciated by those skilled in the art that the key element includes：The URL addresses of the webpage, Yi Jisuo
URL addresses of JPG pictures etc. are stated, specifically, those skilled in the art may be referred to embodiment illustrated in fig. 2 and be achieved,
It will not go into details for this.
Next step 6 is performed, the IE Kernel components 312 please by first advertisement obtained in above-mentioned steps 5
Corresponding various data are asked to return to the browser processing unit 32.It will be appreciated by those skilled in the art that the IE Kernel groups
Part 312 gives the various data sendings to the browser processing unit after the various data are received by internal circuit
32。
Then step 7 is performed, the browser processing unit 32 generates an advertisement to be played after the data are parsed,
And the advertisement to be played of generation is sent to the moving advertising interface arrangement 31.Those skilled in the art think, similarly, this
Step is similar with step S115 shown in Fig. 2.Specifically, it is therein to include picture, word and network linking etc. for the data
It is one or more.The browser processing unit 32 parses the data by various technological means, and generation one is to be played
Advertisement.The advertisement to be played is sent to the moving advertising interface arrangement 31 by the browser processing unit 32.Into
One step, the resolving be able to can be achieved by the prior art, and details are not described herein.
Next step 8 is performed, the advertisement to be played is converted into described answer by the moving advertising interface arrangement 31
The data content that can be identified with program 21, and it is sent to the multimedia processing apparatus 211.Those skilled in the art think,
Preferably, the moving advertising interface arrangement 31 receives the advertisement to be played, and the advertisement to be played is converted into
The application program 21 can be with identification data content.The last moving advertising interface arrangement 31 described in conversion by waiting to broadcast
Put advertisement and be sent to the multimedia processing apparatus 211.
Step 9 is continued to execute, the transformed advertisement to be played is sent to institute by the multimedia processing apparatus 211
State application program 21.It will be appreciated by those skilled in the art that preferably, the multimedia processing apparatus 211 receives institute in above-mentioned steps 8
State the advertisement to be played of the transmission of moving advertising interface arrangement 31.The multimedia processing apparatus 211 is waited to broadcast by described again
The advertisement put is sent to the application program 21.
Step 10 is finally performed, the application program 21 plays the advertisement to be played.Skilled artisan understands that recognize
For similarly, this step is similar with step S116 shown in Fig. 2.It will be appreciated by those skilled in the art that preferably, the application program
21 receive the advertisement to be played transmitted by multimedia processing apparatus 211 described in above-mentioned steps, and will be described to be played
Advertisement be shown on the display screen of mobile equipment of the user.
Further, sending and receiving process and can be achieved by the prior art in above-mentioned steps 5, for example, at least
It may be referred to Yi Laxi（It is beautiful）It is written《Network communication technology》, Ross（It is beautiful）With storehouse Ross（It is beautiful）Collaborate《Computer network》
Deng document.Such process is described, it will not be described here.
Further, the IE Kernel components in above-mentioned steps 5 refer to Trident kernel programs, the kernel program
It is used first in the IE4 of 1997, is that Microsoft changes on the basis of Mosaic codes, and is in use at present
IE8.Trident is actually the kernel of a opening, its interface core design it is quite ripe, therefore just have many uses
The browser of IE kernels rather than IE emerge in large numbers（Such as Maxthon, The World, TT, GreenBrowser, AvantBrowser
Deng）.
Further, it will be appreciated by those skilled in the art that the resolving of above-mentioned steps 7 can be given by the prior art
Realize, for example, at least Paul Gonzales（It is beautiful）Deng work《Digital Image Processing》, freeman（It is beautiful）Write《Explain the profound in simple terms HTML with
CSS、XHTML》Such process is described Deng document, it will not be described here.
Further, it will be appreciated by those skilled in the art that the display process of above-mentioned steps 10 can be given by the prior art
Realize, for example, at least Mao Wenfeng chief editors'《LCD technology》, Bo Si（It is beautiful）Works《Digital signal and image procossing》Deng
Document describes such process, and it will not be described here.
The specific embodiment of the present invention is described above.It is to be appreciated that the invention is not limited in above-mentioned
Particular implementation, those skilled in the art can make various deformations or amendments within the scope of the claims, this not shadow
Ring the substantive content of the present invention.
Claims (13)
1. a kind of background framework for moving advertising system, is placed in a movement equipment and is set for aiding in the movement
Standby middle broadcasting advertisement, it is characterised in that including：
One resolver, for parsing data corresponding with advertisement to be played；
One or more application program, its all or part can be used for playing the advertisement to be played；
It is further characterized in that, the resolver includes at least browser processing unit, and the resolver obtains the movement
The key element of data corresponding with advertisement to be played described in the generation that ad system is sent, and obtained according to the key element and come from institute
The data corresponding with advertisement to be played of moving advertising system are stated, generation one is to be played wide after the data are parsed
Accuse；Wherein, the data include at least the one or more in picture, word and network linking, and the key element includes at least
The URL addresses of webpage and the URL addresses of picture,
The resolver further includes moving advertising interface arrangement, it leads to the resolver and the application program respectively
News, and as the resolver and the interface of the application program, between the resolver and the application program
The data content mutually communicated is changed so that both data can be identified mutually,
The application program includes at least multimedia processing apparatus, it is used to handling various multimedia messages, and by its these it is more
Media information is played according to predetermined format in the mobile equipment；And
Interface Controller processing unit, it is used to perform specific start by set date or Trigger Function by the requirement of setting,
The application program plays the advertisement to be played by being generated after resolver parsing.
2. background framework according to claim 1, it is characterised in that further include：
Communication device, is at least used to carry out phase intercommunication by wireless communication mode and one or more moving advertising control systems
News.
3. background framework according to claim 2, it is characterised in that the browser processing unit includes at least following dress
Any of put：
- Webkit components, it is at least used for marked any agreement in HTML, XHTML, JavaScript, CSS, SQL
Document analysis is into the dynamic page；And
- IE Kernel components, it is at least used to mark any agreement in HTML, XHTML, JavaScript, CSS, SQL
The document analysis of note is into the dynamic page.
4. background framework according to any one of claim 1 to 3, it is characterised in that the multimedia messages at least wrap
Include any of following content：Geographical positioning service, audio, video, vibrations service, sensing service.
5. background framework according to claim 4, it is characterised in that the Interface Controller processing unit is at least used to complete
Any of following function is appointed a variety of：
- obtain local information；And
- timed events.
6. background framework according to claim 5, it is characterised in that the moving advertising interface arrangement is to the multimedia
Processing unit and the Interface Controller processing unit provide interface, so that the multimedia processing apparatus and the interface
Control process device can call the moving advertising interface arrangement.
A kind of 7. control played out based on background framework according to any one of claim 1 to 6 to moving advertising
Method, it is characterised in that include the following steps：
A. an application program sends the first Advertising Request Information, and it is to be played wide that first Advertising Request Information is used for request one
Accuse；
B. the resolver obtains the key element for generating various data corresponding with first Advertising Request Information, and according to institute
State key element and obtain the data, wherein, the data include at least the one or more in picture, word and network linking,
The key element includes at least the URL addresses of webpage and the URL addresses of picture,
The step b further includes following steps：
B1. the application program sends first advertisement to the multimedia processing apparatus by power function processing unit and asks
Seek information；
B2. the multimedia processing apparatus sends first Advertising Request Information to the moving advertising interface arrangement；
B3. the moving advertising interface arrangement sends first Advertising Request Information to the browser processing unit；
B4. the resolver is obtained from the moving advertising control system and/or third party system and asked with first advertisement
Seek the corresponding various data of information, it is preferable that complete by IE Kernel components；
C. an advertisement to be played is generated after the resolver parses the data；
D. the application program plays the advertisement to be played.
8. control method according to claim 7, it is characterised in that various data in the step b at least from
One moving advertising control system obtains.
9. control method according to claim 8, it is characterised in that the various data in the step b are at least also
Obtained from a third party system.
10. control method according to claim 8 or claim 9, it is characterised in that further include following steps：
I. application program sends the second Advertising Request Information, second Advertising Request Information and first Advertising Request Information
Corresponding ad content to be played is related；
Ii. the resolver obtains various data corresponding with second Advertising Request Information；
Iii. the resolver generates another advertisement to be played after the data are parsed；
Iv. the application program plays another described advertisement to be played；
It is characterized in that, another described advertisement to be played is related to the content of the advertisement to be played.
11. control method according to claim 10, it is characterised in that the step ii includes step described in as above b1 to b4
Suddenly.
12. a kind of control system for being used to play moving advertising, it is characterised in that including according to any one of claim 1 to 6
The background framework.
13. a kind of client terminal device for being used to play moving advertising, it is placed in a movement equipment and is used to aid in described
Advertisement is played in mobile equipment, it is characterised in that including control system according to claim 12.
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| CN105933776B (en) * | 2016-06-12 | 2019-05-24 | 腾讯科技（北京）有限公司 | The playing method and device of patch media file |
| CN106251180A (en) * | 2016-08-12 | 2016-12-21 | 福建中金在线信息科技有限公司 | A kind of method of high concurrency advertisement putting website |
| CN108235812B (en) * | 2017-01-20 | 2021-02-23 | 华为技术有限公司 | Advertisement display method and terminal |
| WO2018133289A1 (en) * | 2017-01-20 | 2018-07-26 | 华为技术有限公司 | Advertisement display method and terminal |
| CN109358973B (en) * | 2018-09-29 | 2020-12-22 | 网易（杭州）网络有限公司 | Information processing method, system, medium, and computing device |
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Effective date of registration: 20200218 Address after: 201800 room j6562, building 4, block B, 925 Yecheng Road, Jiading Industrial Zone, Jiading District, Shanghai Patentee after: Shanghai Jingdao advertising media Co., Ltd Address before: 200052 room 705~706, Cloud Nine Plaza, No. 1118, Changning District, Shanghai, West Yan'an Road Patentee before: Shanghai Madhouse Information Technology Co., Ltd. |