CN105451043A - Offline advertisement delivery method and device - Google Patents
Offline advertisement delivery method and device Download PDFInfo
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- CN105451043A CN105451043A CN201510872796.4A CN201510872796A CN105451043A CN 105451043 A CN105451043 A CN 105451043A CN 201510872796 A CN201510872796 A CN 201510872796A CN 105451043 A CN105451043 A CN 105451043A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/65—Transmission of management data between client and server
- H04N21/658—Transmission by the client directed to the server
- H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention provides an offline advertisement delivery method and device. The method of a delivery server side comprises the steps that: a delivery server obtains an advertisement material and an advertisement index, wherein the advertisement material is set to be played offline, and the advertisement index is used for expressing the delivery condition corresponding to the advertisement material; the delivery server obtains an advertisement request sent by a user terminal, wherein the advertisement request comprises an offline advertisement delivery demand corresponding to the user terminal; the delivery server looks up the advertisement index and determines the advertisement material conforming to the offline advertisement delivery demand; and the delivery server feeds back the determined advertisement material to the user terminal by means of advertisement response, so as to carry out advertisement delivery by the determined advertisement material, when the user terminal is in an offline state. Correspondingly, the invention further provides an offline advertisement delivery method of a user terminal side. In this way, the delivery server and the user terminal cooperate with each other to help to realize offline advertisement delivery.
Description
Technical field
The present invention relates to data processing field, particularly a kind of offline advertisement put-on method and device.
Background technology
Along with the development of information technology, the adoptable adline of demonstration also gets more and more, such as, and startup advertisement, bumper advertisements, Corner Sign Advertisement etc.Usually, the success of an ad material represents i.e. expression and completes once effective advertisement putting, and ad material can be understood as body during advertising display.
Generally, when user terminal is in networking state, the input server in ad system correctly can carry out advertisement putting, and summarize route updates advertised impression information, but when user terminal is in non-networked state, throws in server and then cannot carry out advertisement putting.
Summary of the invention
The embodiment of the present invention provides a kind of offline advertisement put-on method and device, realizes the advertisement putting under non-networked state.
A kind of offline advertisement put-on method, described method comprises:
Throw in server and obtain ad material and keyed advertising, described ad material is set to off-line and plays, and described keyed advertising is for representing the fixed condition that described ad material is corresponding;
Described input server obtains the ad-request that user terminal sends, and described ad-request comprises offline advertisement corresponding to described user terminal and throws in demand;
Keyed advertising described in described input whois lookup, determines and the ad material that the described offline advertisement demand of input conforms to;
Described input server by utilizing ad response, feeds back to described user terminal by the ad material determined, with when described user terminal is in off-line state, the ad material determined described in utilization carries out advertisement putting.
Preferably, described fixed condition is at least one item in following information: type of user terminal, operating system, video playback source, user terminal screen size, user terminal networking mode, adline, advertisement duration;
Described keyed advertising is the tree structure built according to described fixed condition.
Preferably, the attribute information of the ad material determined described in described ad response also comprises, to make described user terminal utilize described attribute information, carries out offline advertisement screening from the described ad material determined.
Preferably, described ad response also comprises monitoring address, to make described user terminal utilize described monitoring address, and statistics offline advertisement impression information.
A kind of offline advertisement put-on method, described method comprises:
User terminal, when networking state, sends ad-request to input server, and described ad-request comprises offline advertisement corresponding to described user terminal and throws in demand;
Described user terminal obtains the ad response that described input server sends, described ad response comprises the ad material determined, the described ad material determined is set to off-line and plays, described in the ad material determined search acquisition by throwing in server according to described offline advertisement demand of throwing in;
When needing to carry out offline advertisement input, the ad material determined described in described user terminal displaying.
Preferably, described offline advertisement demand of throwing in is at least one item in following information: type of user terminal, operating system, video playback source, user terminal screen size, user terminal networking mode, adline, advertisement duration.
Preferably, the attribute information of the ad material determined described in described ad response also comprises, then the ad material determined described in described user terminal displaying, comprising:
Described user terminal obtains offline advertisement exhibition information, and filters out ad material to be presented from the described ad material determined, the attribute information of described ad material to be presented conforms to described offline advertisement exhibition information;
Described user terminal shows described ad material to be presented.
Preferably, described ad response also comprises monitoring address, and described method also comprises:
Described user terminal utilizes described monitoring address, statistics offline advertisement impression information, and when described user terminal is in networking state, described offline advertisement impression information is sent to described input server.
A kind of offline advertisement delivery device, described device belongs to input server, and described device comprises:
First obtains unit, and for obtaining ad material and keyed advertising, described ad material is set to off-line and plays, and described keyed advertising is for representing the fixed condition that described ad material is corresponding;
Second obtains unit, and for obtaining the ad-request that user terminal sends, described ad-request comprises offline advertisement corresponding to described user terminal and throws in demand;
Searching unit, for searching described keyed advertising, determining and the ad material that the described offline advertisement demand of input conforms to;
Feedback unit, for utilizing ad response, feeds back to described user terminal by the ad material determined, with when described user terminal is in off-line state, the ad material determined described in utilization carries out advertisement putting.
A kind of offline advertisement delivery device, described device belongs to user terminal, and described device comprises:
Transmitting element, for when described user terminal is in networking state, sends ad-request to input server, and described ad-request comprises offline advertisement corresponding to described user terminal and throws in demand;
Obtain unit, for obtaining the ad response that described input server sends, described ad response comprises the ad material determined, the described ad material determined is set to off-line and plays, described in the ad material determined search acquisition by throwing in server according to described offline advertisement demand of throwing in;
Display unit, during for carrying out offline advertisement input at needs, the ad material determined described in displaying.
Compared with prior art, embodiments provide a kind of offline advertisement put-on method and device, throw in the establishment that server carries out ad material and keyed advertising in advance, and ad material is set to off-line broadcasting; The offline advertisement demand of throwing in, then when being in networking state, is sent to input server by user terminal, is that it searches the ad material of coupling by input server; So when user terminal is just in non-networked state, just optionally the ad material that input server provides can be carried out off-line input.Input server and user terminal cooperatively interact, and achieve offline advertisement and throw in.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the flow chart that the embodiment of the present invention throws in the offline advertisement put-on method of server side;
Fig. 2 is the flow chart of the offline advertisement put-on method of embodiment of the present invention subscriber terminal side;
Fig. 3 is the structured flowchart that the embodiment of the present invention throws in the offline advertisement delivery device of server side;
Fig. 4 is the structured flowchart of the offline advertisement delivery device of embodiment of the present invention subscriber terminal side.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
With reference to figure 1, show in the embodiment of the present invention flow chart of the offline advertisement put-on method throwing in server side, can comprise the following steps:
S101, throws in server and obtains ad material and keyed advertising, and described ad material is set to off-line and plays, and described keyed advertising is for representing the fixed condition that described ad material is corresponding.
Ad material in the embodiment of the present invention at least should be set to off-line and play, and shows that this advertisement is for playing when user terminal is in off-line state with this.As a kind of example, arrange by directional properties flag bit, e.g., play when representing networking when flag bit is set to 1, play when representing off-line when flag bit is set to 0.In addition, when creating ad material, flag bit can be set as that off-line is play, or when throwing in server and judging that user terminal has offline advertisement to throw in possibility, flag bit is set to off-line and plays, the embodiment of the present invention can be not specifically limited this.
It should be noted that, when creating ad material, also can be set as follows attribute information: material address, input cycle, adline, input mode, type of user terminal, operating system, advertisement duration, the input frequency, carousel etc.For example, material address can be understood as the URL of advertisement; The input cycle can be understood as effective release time section of advertisement, e.g., the 12:00 to 18:00 of every day, or Tuesday is weekly to Thursday; Adline can for startup advertisement, Corner Sign Advertisement, frontly to signpost, in signpost, after signpost; Input mode can be Cost Per Mille CPM, often click cost CPC etc.; Type of user terminal and operating system can be used for the playing environment limiting ad material, and type of user terminal can be mobile phone, pad, computer etc., and operating system can be ios, Android, Windows etc.
Keyed advertising in the embodiment of the present invention is used for providing to user terminal the ad material meeting demand, that is, keyed advertising clearly can embody fixed condition corresponding to every bar ad material, when fixed condition and user terminal demand match, the ad material that user terminal is play just can be found.As a kind of example, the keyed advertising in the embodiment of the present invention can be the tree structure built according to fixed condition.For example, fixed condition can be at least one item in following information: type of user terminal, operating system, video playback source, user terminal screen size, user terminal networking mode, advertisement putting mode type, advertisement duration etc., the embodiment of the present invention can be not specifically limited this.For example, video playback source can be video playback website, as excellent extremely, potato, Sina etc., this is mainly for bumper advertisements; User terminal networking mode can connect for wifi or non-wifi connects, different networking mode can the ad material of corresponding different definition, as, the ad material of high definition can be returned when wifi connects to user terminal, the ad material of SD when non-wifi connects, can be returned to user terminal.
As a kind of example, fixed condition is type of user terminal, operating system, video playback source, then according to practical situations, the keyed advertising constructed can be presented as from top to bottom: ground floor node is video playback source, comprises excellent cruel and potato; Second layer node is operating system, comprises ios and Android, that is, under excellent cruel and these two nodes of potato, segments out again two sub-node i os and Android separately; Third layer node is type of user terminal, comprises phone and pad, that is, under these two nodes of ios and Android, segments out again two child node phone and pad separately.It should be noted that, each node in above-mentioned keyed advertising can be regarded as the key searching ad material, can arrange corresponding ad material after bottom node, as the value matched with key.
S102, described input server obtains the ad-request that user terminal sends, and described ad-request comprises offline advertisement corresponding to described user terminal and throws in demand.
S103, keyed advertising described in described input whois lookup, determines and the ad material that the described offline advertisement demand of input conforms to.
S104, described input server by utilizing ad response, feeds back to described user terminal by the ad material determined, with when described user terminal is in off-line state, the ad material determined described in utilization carries out advertisement putting.
After throwing in server acquisition ad material and keyed advertising, just can receive the ad-request of user terminal, this ad-request is sent to input server by user terminal when networking state, so, throw in the offline advertisement input demand that server just can be user terminal, find out the ad material conformed to, and feed back to user terminal by ad response.
Particularly, user terminal in conjunction with practical application, can send ad-request to input server when needed.For example, ad-request can be sent when user terminal is started shooting first; Or, ad-request can be sent when user terminal returns to networking state from off-line state; Or, ad-request can be sent when first passage user terminal access video website; Or, ad-request can be sent when detecting that user terminal carries out video file buffer memory; Or, ad-request can be sent when user terminal downloads video file being detected, etc., the embodiment of the present invention sends the opportunity of ad-request to user terminal and is not specifically limited, as long as can proper communication between user terminal and input server.As a kind of example, the ad-request in the present invention can be sent to input server by the SDK of user terminal (English: SoftwareDevelopmentKit, Chinese: SDK).
In the embodiment of the present invention, user terminal can obtain the information such as type, operating system, screen size, networking mode, video playback source of this terminal, input server is sent to as offline advertisement demand of throwing in, accordingly, throw in server and then in conjunction with the demand, the ad material conformed to the demand can be found out by keyed advertising.For example, user accesses Yoqoo station viewing video by iphone, then offline advertisement demand of throwing in can be embodied as excellent cruel, ios and phone tripartite surface information, in conjunction with keyed advertising above lift the example of tree structure, throw in server successively search advertisements index, finally determine that this tripartite's surface information is as value corresponding during key, the ad material namely conformed to the offline advertisement demand of input.
With reference to figure 2, show the flow chart of the offline advertisement put-on method of subscriber terminal side in the embodiment of the present invention, can comprise the following steps:
S201, user terminal, when networking state, sends ad-request to input server, and described ad-request comprises offline advertisement corresponding to described user terminal and throws in demand.
User terminal in conjunction with practical application, define carry out offline advertisement input possible time, obtain offline advertisement corresponding to this terminal and throw in demand, be sent to input server by ad-request.User terminal send ad-request opportunity can see above introduce, be no longer illustrated herein.
S202, described user terminal obtains the ad response that described input server sends, described ad response comprises the ad material determined, the described ad material determined is set to off-line and plays, described in the ad material determined search acquisition by throwing in server according to described offline advertisement demand of throwing in.
S203, when needing to carry out offline advertisement input, the ad material determined described in described user terminal displaying.
The ad response that server sends is thrown in user terminal reception, and obtaining and throwing in server is the ad material that it is determined, so, just when user terminal is in off-line state, can carry out advertisement putting to the ad material being set to off-line broadcasting.
For example, for startup advertisement, if detect that terminal is started shooting under non-networked state, then can determine that current needs carries out offline advertisement input, terminal can utilize the ad material being set to off-line broadcasting as startup advertisement, carries out advertising display.For front signposting, if detect that terminal clicks the video that viewing is buffered in this terminal under non-networked state, then can determine that current needs carries out offline advertisement input, terminal can utilize the ad material being set to off-line broadcasting as front signposting, and carries out advertising display.
Scheme shown in composition graphs 1 and Fig. 2, the scheme that the present invention carries out offline advertisement input can be summarized as follows:
First, throw in the establishment that server carries out offline advertisement material, and label, meanwhile, in order to search the ad material meeting user terminal demand, throw in server and also will create keyed advertising, particularly, this index can be inverted index.
Secondly, user terminal is when networking state, and by ad-request, by the offline advertisement of this terminal, demand of throwing in is sent to input server, is that it searches the ad material of coupling by input server, carries out offline advertisement throw in use for this terminal.Concrete search procedure can see above introduce, repeat no more herein.
Then, user terminal is in non-networked state, and when judging to need to carry out advertisement putting, terminal can utilize the ad material of throwing in server and providing, and carries out offline advertisement input.So far, input server and user terminal cooperatively interact, and namely achieve offline advertisement and throw in.
Alternatively, throwing in server determines with after the ad material that the offline advertisement demand of input conforms to, also by ad response, the attribute information of these ad material is sent to user terminal together, so, user terminal just can utilize these attribute informations, carries out offline advertisement screening further from the ad material determined.Particularly, described user terminal obtains offline advertisement exhibition information, and according to the attribute information of ad material, provide the ad material determined from described input server and filter out ad material to be presented, utilize ad material to be presented to carry out offline advertisement input by user terminal.Wherein, the attribute information of described ad material to be presented and described offline advertisement are shown.
For example, advertisement duration, the input frequency, carousel, input cycle, fine granularity directed information etc. are not contained in the information in ad-request, and all can be used as the offline advertisement exhibition information in the embodiment of the present invention, the embodiment of the present invention can be not specifically limited this.For fine granularity directed information, if throwing in server is that user terminal provides 3 ad material, and the fine granularity directed information of ad material A is for being directed to TV play, and namely user plays by during video website viewing TV play; The fine granularity directed information of ad material B is for being directed to film, and namely user plays by during video website viewing film; The fine granularity directed information of ad material C is for being directed to animation, and namely user plays by during video website viewing animation.So, user click its be buffered in local film time, terminal just can obtain this fine granularity directed information of viewing film, so, just can filter out ad material B from 3 ad material and carry out advertisement putting.
Alternatively, the embodiment of the present invention, except carrying out offline advertisement input, also can be gathered offline advertisement situation of throwing in by user terminal.For this reason, throw in server, by ad response, monitoring address is sent to user terminal, so, user terminal just can when offline advertisement be shown, utilize monitoring address hygiene must arrive offline advertisement impression information, and after user terminal recovers networking state, optionally offline advertisement impression information is sent to input server.For example, user terminal often carries out an advertisement putting, just can obtain and record once monitoring address corresponding to this ad material, so, can add up the off-line impression information of often being propped up ad material.
Accordingly, see Fig. 3, the embodiment of the present invention additionally provides a kind of offline advertisement delivery device, and this device belongs to input server, specifically can comprise with method shown in Fig. 1 above:
First obtains unit 301, and for obtaining ad material and keyed advertising, described ad material is set to off-line and plays, and described keyed advertising is for representing the fixed condition that described ad material is corresponding;
Second obtains unit 302, and for obtaining the ad-request that user terminal sends, described ad-request comprises offline advertisement corresponding to described user terminal and throws in demand;
Searching unit 303, for searching described keyed advertising, determining and the ad material that the described offline advertisement demand of input conforms to;
Feedback unit 304, for utilizing ad response, feeds back to described user terminal by the ad material determined, with when described user terminal is in off-line state, the ad material determined described in utilization carries out advertisement putting.
Alternatively, the first described keyed advertising obtaining unit acquisition is the tree structure built according to described fixed condition; Wherein, described fixed condition is at least one item in following information: type of user terminal, operating system, video playback source, user terminal screen size, user terminal networking mode, adline, advertisement duration.
Alternatively, the attribute information of the ad material determined described in also comprising in the ad response that feedback unit sends to user terminal, to make described user terminal utilize described attribute information, carries out offline advertisement screening from the described ad material determined.
Alternatively, in the ad response that feedback unit sends to user terminal, also comprise monitoring address, to make described user terminal utilize described monitoring address, statistics offline advertisement impression information.
Accordingly, see Fig. 4, the embodiment of the present invention additionally provides a kind of offline advertisement delivery device, and this device belongs to user terminal, specifically can comprise with method shown in Fig. 2 above:
Transmitting element 401, for when described user terminal is in networking state, sends ad-request to input server, and described ad-request comprises offline advertisement corresponding to described user terminal and throws in demand;
Obtain unit 402, for obtaining the ad response that described input server sends, described ad response comprises the ad material determined, the described ad material determined is set to off-line and plays, described in the ad material determined search acquisition by throwing in server according to described offline advertisement demand of throwing in;
Display unit 403, during for carrying out offline advertisement input at needs, the ad material determined described in displaying.
Alternatively, described offline advertisement demand of throwing in is at least one item in following information: type of user terminal, operating system, video playback source, user terminal screen size, user terminal networking mode, adline, advertisement duration.
Alternatively, the attribute information of the ad material determined described in described ad response also comprises, then described display unit, specifically for obtaining offline advertisement exhibition information, and ad material to be presented is filtered out from the described ad material determined, the attribute information of described ad material to be presented conforms to described offline advertisement exhibition information; Show described ad material to be presented.
Alternatively, described ad response also comprises monitoring address, and described device also comprises:
Statistic unit, for utilizing described monitoring address, statistics offline advertisement impression information, and when described user terminal is in networking state, described offline advertisement impression information is sent to described input server.
It should be noted that, each embodiment in this specification all adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar part mutually see.For control centre's embodiment, due to itself and embodiment of the method basic simlarity, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
Finally, also it should be noted that, in this article, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or equipment and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or equipment.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment comprising described key element and also there is other identical element.
Be described in detail method provided by the present invention above, apply specific case herein and set forth principle of the present invention and execution mode, the explanation of above embodiment just understands method of the present invention and core concept thereof for helping; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (10)
1. an offline advertisement put-on method, is characterized in that, described method comprises:
Throw in server and obtain ad material and keyed advertising, described ad material is set to off-line and plays, and described keyed advertising is for representing the fixed condition that described ad material is corresponding;
Described input server obtains the ad-request that user terminal sends, and described ad-request comprises offline advertisement corresponding to described user terminal and throws in demand;
Keyed advertising described in described input whois lookup, determines and the ad material that the described offline advertisement demand of input conforms to;
Described input server by utilizing ad response, feeds back to described user terminal by the ad material determined, with when described user terminal is in off-line state, the ad material determined described in utilization carries out advertisement putting.
2. method according to claim 1, it is characterized in that, described fixed condition is at least one item in following information: type of user terminal, operating system, video playback source, user terminal screen size, user terminal networking mode, adline, advertisement duration;
Described keyed advertising is the tree structure built according to described fixed condition.
3. method according to claim 1 and 2, it is characterized in that, the attribute information of the ad material determined described in described ad response also comprises, to make described user terminal utilize described attribute information, carries out offline advertisement screening from the described ad material determined.
4. method according to claim 1 and 2, is characterized in that, described ad response also comprises monitoring address, to make described user terminal utilize described monitoring address, and statistics offline advertisement impression information.
5. an offline advertisement put-on method, is characterized in that, described method comprises:
User terminal, when networking state, sends ad-request to input server, and described ad-request comprises offline advertisement corresponding to described user terminal and throws in demand;
Described user terminal obtains the ad response that described input server sends, described ad response comprises the ad material determined, the described ad material determined is set to off-line and plays, described in the ad material determined search acquisition by throwing in server according to described offline advertisement demand of throwing in;
When needing to carry out offline advertisement input, the ad material determined described in described user terminal displaying.
6. method according to claim 5, it is characterized in that, described offline advertisement demand of throwing in is at least one item in following information: type of user terminal, operating system, video playback source, user terminal screen size, user terminal networking mode, adline, advertisement duration.
7. the method according to claim 5 or 6, is characterized in that, the attribute information of the ad material determined described in described ad response also comprises, then the ad material determined described in described user terminal displaying, comprising:
Described user terminal obtains offline advertisement exhibition information, and filters out ad material to be presented from the described ad material determined, the attribute information of described ad material to be presented conforms to described offline advertisement exhibition information;
Described user terminal shows described ad material to be presented.
8. the method according to claim 5 or 6, is characterized in that, described ad response also comprises monitoring address, and described method also comprises:
Described user terminal utilizes described monitoring address, statistics offline advertisement impression information, and when described user terminal is in networking state, described offline advertisement impression information is sent to described input server.
9. an offline advertisement delivery device, is characterized in that, described device belongs to input server, and described device comprises:
First obtains unit, and for obtaining ad material and keyed advertising, described ad material is set to off-line and plays, and described keyed advertising is for representing the fixed condition that described ad material is corresponding;
Second obtains unit, and for obtaining the ad-request that user terminal sends, described ad-request comprises offline advertisement corresponding to described user terminal and throws in demand;
Searching unit, for searching described keyed advertising, determining and the ad material that the described offline advertisement demand of input conforms to;
Feedback unit, for utilizing ad response, feeds back to described user terminal by the ad material determined, with when described user terminal is in off-line state, the ad material determined described in utilization carries out advertisement putting.
10. an offline advertisement delivery device, is characterized in that, described device belongs to user terminal, and described device comprises:
Transmitting element, for when described user terminal is in networking state, sends ad-request to input server, and described ad-request comprises offline advertisement corresponding to described user terminal and throws in demand;
Obtain unit, for obtaining the ad response that described input server sends, described ad response comprises the ad material determined, the described ad material determined is set to off-line and plays, described in the ad material determined search acquisition by throwing in server according to described offline advertisement demand of throwing in;
Display unit, during for carrying out offline advertisement input at needs, the ad material determined described in displaying.
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| CN201510872796.4A CN105451043A (en) | 2015-12-02 | 2015-12-02 | Offline advertisement delivery method and device |
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| CN106851347A (en) * | 2017-01-12 | 2017-06-13 | 未来电视有限公司 | A kind of China Internet television advertising delivers decision-making technique |
| CN107918880A (en) * | 2016-10-11 | 2018-04-17 | 北京奇虎科技有限公司 | The control method and device of advertisement putting |
| CN110324676A (en) * | 2018-03-28 | 2019-10-11 | 腾讯科技（深圳）有限公司 | Data processing method, media content put-on method, device and storage medium |
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| CN112950286A (en) * | 2021-03-31 | 2021-06-11 | 支付宝(杭州)信息技术有限公司 | Interactive advertisement putting method and device and payment machine |
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