TWI696137B - Online to offline e-commerce system - Google Patents
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- TWI696137B TWI696137B TW106113153A TW106113153A TWI696137B TW I696137 B TWI696137 B TW I696137B TW 106113153 A TW106113153 A TW 106113153A TW 106113153 A TW106113153 A TW 106113153A TW I696137 B TWI696137 B TW I696137B
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Abstract
Description
本發明是關於一種電腦系統,特別是關於一種線上到線下電子商務系統。 The invention relates to a computer system, in particular to an online to offline e-commerce system.
電子商務,簡稱電商,是指在網際網路、企業網路和增值網上以電子交易方式進行交易活動和相關服務活動,是傳統商業活動中部分環節的電子化、網路化。 E-commerce, referred to as e-commerce for short, refers to transactions and related service activities carried out electronically on the Internet, corporate networks, and value-added networks. It is the electronic and networked part of traditional business activities.
除了傳統功能之外,線上到線下(Online To Offline,O2O)是一種新的電子商務模式,指線上行銷及線上購買帶動線下(非網路上的)經營和線下消費。因此,如何把線下商店的訊息推播給網際網路用戶,從而將他們轉換為自己的線下客戶,便成為一個重要課題。 In addition to traditional functions, Online to Offline (O2O) is a new e-commerce model that refers to online marketing and online purchases driving offline (non-online) operations and offline consumption. Therefore, how to push the messages of offline stores to Internet users and convert them into their own offline customers has become an important issue.
本發明提出一種創新的線上到線下電子商務系統,解決先前技術的問題。 The present invention proposes an innovative online-to-offline e-commerce system to solve the problems of the prior art.
於本發明的一實施例中,一種線上到線下電子商務系統包含中央伺服器、第一用戶裝置以及第二用戶裝 置。第一用戶裝置與中央伺服器連線,第一用戶裝置執行商品推薦程式並以一介紹人帳號登入中央伺服器,使第一用戶裝置從中央伺服器取得對應介紹人帳號之商品推薦資訊。第二用戶裝置與中央伺服器連線,在第二用戶裝置取得商品推薦資訊以後,若第二用戶裝置執行一購物程式並使用商品推薦資訊去購買對應之商品,中央伺服器傳送佣金資訊至第一用戶裝置,使第一用戶裝置透過商品推薦程式以呈現佣金資訊,第二用戶裝置透過購物程式去指定商店以做為取貨地點。 In an embodiment of the invention, an online-to-offline e-commerce system includes a central server, a first user device, and a second user device. The first user device is connected to the central server. The first user device executes a product recommendation program and logs into the central server with an introducer account, so that the first user device obtains product recommendation information corresponding to the introducer account from the central server. The second user device is connected to the central server. After the second user device obtains product recommendation information, if the second user device executes a shopping program and uses the product recommendation information to purchase the corresponding product, the central server sends the commission information to the One user device enables the first user device to present the commission information through the product recommendation program, and the second user device uses the shopping program to designate the store as the pickup location.
於本發明的一實施例中,線上到線下電子商務系統更包含產品伺服器。產品伺服器與中央伺服器連線,在商店被指定以後,中央伺服器發送備貨通知給產品伺服器,使產品伺服器排程商品之送貨程序。 In an embodiment of the invention, the online to offline e-commerce system further includes a product server. The product server is connected to the central server. After the store is designated, the central server sends a stock notification to the product server, so that the product server schedules the delivery process of the goods.
於本發明的一實施例中,線上到線下電子商務系統更包含銷售時點情報系統。銷售時點情報系統設置於商店,且連線至中央伺服器。銷售時點情報系統具有掃瞄器,當掃瞄器掃瞄商品的條碼時,銷售時點情報系統發送收貨信息至中央伺服器。 In an embodiment of the invention, the online to offline e-commerce system further includes a point-of-sale information system. The point-of-sale information system is installed in the store and connected to the central server. The point-of-sale information system has a scanner. When the scanner scans the barcode of the product, the point-of-sale information system sends the receipt information to the central server.
於本發明的一實施例中,中央伺服器依據收貨信息以發送取貨通知至第二用戶裝置,使第二用戶裝置透過購物程式以呈現取貨通知。 In an embodiment of the invention, the central server sends a pickup notification to the second user device according to the receipt information, so that the second user device presents the pickup notification through the shopping program.
於本發明的一實施例中,線上到線下電子商務系統更包含行動裝置。行動裝置與中央伺服器連線,行動裝置執行商家程式,行動裝置具有鏡頭,當鏡頭掃瞄商品的條 碼時,行動裝置發送收貨信息至中央伺服器。 In an embodiment of the invention, the online-to-offline e-commerce system further includes a mobile device. The mobile device is connected to the central server. The mobile device executes the merchant program. The mobile device has a lens. When the lens scans the barcode of the product, the mobile device sends the receipt information to the central server.
於本發明的一實施例中,中央伺服器依據收貨信息以發送取貨通知至第二用戶裝置,使第二用戶裝置透過購物程式以呈現取貨通知。 In an embodiment of the invention, the central server sends a pickup notification to the second user device according to the receipt information, so that the second user device presents the pickup notification through the shopping program.
綜上所述,本發明之技術方案與現有技術相比具有明顯的優點和有益效果。綜上所述,藉由本發明的技術方案,促成創新的購物模式。 In summary, the technical solution of the present invention has obvious advantages and beneficial effects compared with the prior art. In summary, with the technical solution of the present invention, an innovative shopping model is promoted.
以下將以實施方式對上述之說明作詳細的描述,並對本發明之技術方案提供更進一步的解釋。 The above description will be described in detail in the following embodiments, and the technical solutions of the present invention will be further explained.
為讓本發明之上述和其他目的、特徵、優點與實施例能更明顯易懂,所附符號之說明如下: In order to make the above and other objects, features, advantages and embodiments of the present invention more obvious and understandable, the attached symbols are described as follows:
100‧‧‧線上到線下電子商務系統 100‧‧‧ online to offline e-commerce system
110‧‧‧中央伺服器 110‧‧‧Central server
120‧‧‧第一用戶裝置 120‧‧‧ First user device
130‧‧‧第二用戶裝置 130‧‧‧ Second user device
140‧‧‧商店 140‧‧‧ shop
141‧‧‧銷售時點情報系統 141‧‧‧point-of-sale information system
142‧‧‧掃瞄器 142‧‧‧Scanner
143‧‧‧行動裝置 143‧‧‧Mobile device
144‧‧‧鏡頭 144‧‧‧ lens
150‧‧‧產品伺服器 150‧‧‧Product Server
為讓本發明之上述和其他目的、特徵、優點與實施例能更明顯易懂,所附圖式之說明如下:第1圖係依照本發明一實施例之一種線上到線下電子商務系統的架構圖。 In order to make the above and other objects, features, advantages and embodiments of the present invention more comprehensible, the drawings are described as follows: FIG. 1 is an online to offline e-commerce system according to an embodiment of the present invention Architecture diagram.
為了使本發明之敘述更加詳盡與完備,可參照所附之圖式及以下所述各種實施例,圖式中相同之號碼代表相同或相似之元件。另一方面,眾所週知的元件與步驟並未描述於實施例中,以避免對本發明造成不必要的限制。 In order to make the description of the present invention more detailed and complete, reference may be made to the accompanying drawings and various embodiments described below. The same numbers in the drawings represent the same or similar elements. On the other hand, well-known elements and steps are not described in the embodiments to avoid unnecessary restrictions to the present invention.
於實施方式與申請專利範圍中,涉及『電性連接』之描述,其可泛指一元件透過其他元件而間接電氣耦合至另一元件,或是一元件無須透過其他元件而直接電連結至 另一元件。 In the embodiment and the scope of patent application, it refers to the description of "electrical connection", which can refer to a component indirectly electrically coupled to another component through other components, or a component is directly electrically connected to another without other components One component.
於實施方式與申請專利範圍中,除非內文中對於冠詞有所特別限定,否則『一』與『該』可泛指單一個或複數個。 In the embodiment and the scope of applying for a patent, unless there is a special limitation on articles in the text, "a" and "the" may refer to a single one or plural ones.
本文中所使用之『約』、『大約』或『大致』係用以修飾任何可些微變化的數量,但這種些微變化並不會改變其本質。於實施方式中若無特別說明,則代表以『約』、『大約』或『大致』所修飾之數值的誤差範圍一般是容許在百分之二十以內,較佳地是於百分之十以內,而更佳地則是於百分五之以內。 The terms "about", "approximately", or "approximately" used in this article are used to modify any slightly variable quantity, but such slight changes will not change its essence. If there is no special description in the embodiment, the error range of the value modified by "about", "approximately" or "approximately" is generally allowed within 20%, preferably 10% Within, and better still within five percent.
本發明之技術態樣是一種線上到線下電子商務系統,其可應用在O2O領域,或是廣泛地運用在各種適合的商業環節。以下將搭配第1圖來說明線上到線下電子商務系統之具體實施方式。 The technical aspect of the present invention is an online-to-offline e-commerce system, which can be applied in the O2O field or widely used in various suitable business links. The specific implementation of the online-to-offline e-commerce system will be described below with reference to FIG.
請參照第1圖,第1圖係依照本發明一實施例之一種線上到線下電子商務系統100的架構圖。如第1圖所示,線上到線下電子商務系統100包含中央伺服器110、第一用戶裝置120以及第二用戶裝置130。舉例而言,中央伺服器110可為電腦主機,第一用戶裝置120可為介紹人的手機、電腦…等,第二用戶裝置130可為消費者的手機、電腦…等。 Please refer to FIG. 1, which is an architectural diagram of an online-to-
第一用戶裝置120與中央伺服器110連線(如:有線與/或無線)。第一用戶裝置120執行商品推薦程式並以介紹人帳號登入中央伺服器110,使第一用戶裝置120從 中央伺服器110取得對應介紹人帳號之商品推薦資訊。例如:商品優惠資訊,含有商品內容、優惠序號與/或優惠QR碼。然後,介紹人可透過第一用戶裝置120將商品推薦資訊傳送給消費者的第二用戶裝置130。 The
第二用戶裝置130與中央伺服器110連線(如:有線與/或無線)。在第二用戶裝置130取得商品推薦資訊以後,若第二用戶裝置130執行購物程式並使用商品推薦資訊去購買對應之商品(如:到店付款、線上刷卡購買與/或第三方支付購買),中央伺服器110提供商品之優惠價格給第二用戶裝置130,且中央伺服器110傳送佣金資訊至第一用戶裝置120,使第一用戶裝置120透過商品推薦程式以呈現佣金資訊。藉此,消費者若購買該商品就享有折扣或價金,介紹人可賺取佣金。 The
於本發明的一實施例中,在第二用戶裝置130購買商品以後,第二用戶裝置130透過購物程式去指定商店140以做為取貨地點。藉此,消費者可現場開箱檢視商品,商店140可以即時做退換貨處理,以避免消費爭議,並帶動商店140內其他周邊商品的銷售。 In an embodiment of the present invention, after the
於第1圖中,線上到線下電子商務系統100更包含產品伺服器150。舉例而言,產品伺服器150可為電腦主機,管理進消存貨之相關資訊。產品伺服器150與中央伺服器110連線,在商店140被指定以後,中央伺服器110發送備貨通知給產品伺服器150,使產品伺服器150排程商品之送貨程序,例如:送貨的相關資訊拋轉至物流系統…等。 In Figure 1, the online-to-
於第1圖中,線上到線下電子商務系統100更包含銷售時點情報系統141。銷售時點情報系統141設置於商店140,且連線至中央伺服器110。銷售時點情報系統141具有掃瞄器142,當掃瞄器142掃瞄商品的條碼或是銷售時點情報系統141接收手動輸入之對應序號時,銷售時點情報系統141發送收貨信息至中央伺服器110。然後,中央伺服器110依據收貨信息以發送取貨通知至第二用戶裝置130,使第二用戶裝置130透過購物程式以呈現取貨通知。藉此,消費者知道商品已送到商店140。 In FIG. 1, the online-to-
於第1圖中,線上到線下電子商務系統100更包含行動裝置143。行動裝置143與中央伺服器110連線(如:有線與/或無線),行動裝置143執行商家程式,行動裝置143具有鏡頭144,當鏡頭144掃瞄商品的條碼時,行動裝置143發送收貨信息至中央伺服器110。然後,中央伺服器110依據收貨信息以發送取貨通知至第二用戶裝置130,使第二用戶裝置130透過購物程式以呈現取貨通知。藉此,消費者知道商品已送到商店140。 In FIG. 1, the online-to-
綜上所述,綜上所述,藉由本發明的線上到線下電子商務系統100,促成創新的購物模式,讓介紹人、消費者、商家皆享有利益。 To sum up, in summary, the online-to-
雖然本發明已以實施方式揭露如上,然其並非用以限定本發明,任何熟習此技藝者,於不脫離本發明之精神和範圍內,當可作各種之更動與潤飾,因此本發明之保護範圍當視後附之申請專利範圍所界定者為準。 Although the present invention has been disclosed as above in an embodiment, it is not intended to limit the present invention. Anyone who is familiar with this skill can make various modifications and retouching without departing from the spirit and scope of the present invention, so the protection of the present invention The scope shall be determined by the scope of the attached patent application.
100‧‧‧線上到線下電子商務系統 100‧‧‧ online to offline e-commerce system
110‧‧‧中央伺服器 110‧‧‧Central server
120‧‧‧第一用戶裝置 120‧‧‧ First user device
130‧‧‧第二用戶裝置 130‧‧‧ Second user device
140‧‧‧商店 140‧‧‧ shop
141‧‧‧銷售時點情報系統 141‧‧‧point-of-sale information system
142‧‧‧掃瞄器 142‧‧‧Scanner
143‧‧‧行動裝置 143‧‧‧Mobile device
144‧‧‧鏡頭 144‧‧‧ lens
150‧‧‧產品伺服器 150‧‧‧Product Server
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US20090187489A1 (en) * | 2008-01-22 | 2009-07-23 | Martyn Mallick | Method and apparatus for selecting a pickup location based on customer location |
TW201535289A (en) * | 2014-03-10 | 2015-09-16 | hui-ru You | Processing system of transaction data |
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US20090187489A1 (en) * | 2008-01-22 | 2009-07-23 | Martyn Mallick | Method and apparatus for selecting a pickup location based on customer location |
TW201535289A (en) * | 2014-03-10 | 2015-09-16 | hui-ru You | Processing system of transaction data |
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