TWI543097B - Online buy transaction method - Google Patents

Description

Online group purchase transaction method

The invention provides a method for online group purchase transaction, in particular, the member picks up the goods after the activity is selected, and at the end of the activity closing time, the floating unit price purchased at that time can be subtracted from the last unit price of the group purchased product, and then multiplied by a certain amount. The number of dividends is used as the bonus point, and the earlier the purchase of bonus points, the more feedback, so the sooner you buy the cheaper, in order to facilitate the member to buy back.

According to the demand of today's consumers, they are becoming more diversified and personalized. Traditional mass marketing methods can no longer meet the needs of merchants. However, with the development of cable TV and the Internet, there are more and more consumers and businesses. Information exchange and communication channels, and in order to stimulate sales in the increasingly fierce market competition, merchants have launched sales methods such as TV shopping, online shopping, one-dollar bidding, online auctions and free merchandise, and consumers provide shopping Loyalty cards, coupons and certain percentage or value rewards, bonus points, etc. to enjoy discounts.

Online group buying is a common commodity trading model. It is a very popular practice for consumers to easily purchase the products they need through the shopping platform and provide consumer discounts through feedback programs. Provide a certain proportion or value of bonus points or shopping money according to the purchase amount, for the next purchase discount transaction amount, to stimulate consumers to re-sell, and because the shopping platform has 24 hours a year, the types of goods sold More diverse, and the need to pay the rent of the store without lowering the price of the goods, so it can be Shopping platform operators bring considerable income, but the group purchases sold by the shopping platform mostly adopt a fixed unit price, which cannot reduce the unit price with the increase of the quantity or number of purchases, so that consumers can enjoy more discounts and purchases. No matter whether the unit price is the same before the purchase or the activity is completed, it is not easy to stimulate the consumer's willingness to buy it immediately, which makes it difficult to increase the purchase amount of the group purchase goods. As a result, the space for negotiating the goods with the manufacturers will be limited. Further lower the price of goods to enhance the competitiveness of group purchases. In addition, merchants of general shopping platforms must first stock up to keep the supply of goods stable, but this will cause pressure on manufacturers to arrange production and inventory of goods. Failure to sell all of them smoothly will often lead to a shortage of revenues, or even a loss of money, which is the key to research and improvement for those engaged in this industry.

Therefore, in view of the above-mentioned problems and shortcomings, the inventors have collected and collected relevant data through various evaluations and considerations, and have used the trial and modification of many years of R&D experience in this industry to design such a network group purchase transaction method. The invention patent was born.

The main purpose of the present invention is that the shopper can use the electronic device to connect to the shopping platform to display the current floating unit price and activity settlement information of the group purchase item, and select the desired group purchase item, so that the member can log in to the shopping platform system to select the purchased group purchase. Goods and quantity, then pay online. The floating unit price of the group purchase goods at that time, and then if the member chooses the subscript to pick up the goods immediately, it will be shipped according to the floating unit price at that time, but there will be no dividends and bonus points, if the member chooses After the activity is completed and the goods are picked up, they will wait for the end of the activity closing time, and subtract the floating unit price purchased by the member from the unit price of the final order purchased by the member, and then multiply the percentage by a certain percentage. The number of points, and the more bonus points are awarded as the earlier purchase, the bonus points can also be used as the next order to offset the transaction amount, so the sooner the group purchases the purchase price The cheaper the bonus points or cash back, the more incentives for consumers to buy goods, and the benefits for members to buy back, and suppliers can also schedule production to reduce the pressure on inventory, and replace the channel with the shopping platform Form a win-win situation.

The secondary purpose of the present invention is that the floating unit price purchased by the shopping platform and the supplier will reduce the purchase cost due to the increase in the number of group purchases or the number of people, so the unit price can be lowered and directly returned to the member, and the supplier only needs to purchase for the production. Members with small platform and immediate needs provide instant shipments. Large group purchase orders have a certain statistical time to properly arrange planned production and produce according to the expected or actual order quantity to reduce suppliers. Inventory pressure can avoid affecting the freshness of the listing of goods, but also reduce the cost pressure of suppliers, and consumers can also get the concept of money in time to obtain lower unit prices.

Another object of the present invention is that after the member logs into the shopping platform system, the group purchase product can be further shared on the social marketing platform through the network link, and the news can be quickly distributed and the fan group can share the consumption by releasing news and targeting the target group communication. Experience, through this secondary marketing can expand the influence, and can increase the purchase amount of group purchase goods, and after the member selects the purchased group purchase goods and quantity, you can further choose the purchase service (such as the purchase price of accessories, specific products, extended warranty). Services, etc., installation options or other services (such as floor handling, modification, cleaning, teardown, recycling, etc.), more competitive in the sale of group purchases.

The first figure is a flow chart of the steps of the present invention.

The second figure is a schematic diagram of the operation page of the shopping platform of the present invention.

In order to achieve the above objects and effects, the technical means and constructions of the present invention will be described in detail with reference to the preferred embodiments of the present invention.

Please refer to the first and second figures, which are respectively a flow chart of the steps of the present invention and an operation page of the shopping platform. As can be clearly seen from the figure, when using the online group purchase transaction method of the present invention, the following is Step implementation:

(101) Shoppers use electronic devices to connect to the shopping platform to display group purchases The current floating unit price and activity closing information of the product.

(102) Select group purchase goods.

(103) The members log in to the shopping platform system to select the purchased group purchases and quantities.

(104) Online payment of the floating unit price of the group purchased goods at that time.

(105) Confirm that the member picks up the goods immediately after selecting the direct subscript or the activity pick-up? If the subscript is picked up, step (106) is performed, and if the activity is completed and then picked up, step (107) is performed.

(106) Immediate shipment, complete a single transaction according to the floating unit price at that time, and then perform step (109).

(107) Wait for the activity to end the closing time.

(108) The difference between the floating unit price purchased by the member at the time and the unit price of the final order purchased by the group purchase item, and then multiplied by a certain percentage of the number as the member reward bonus point.

(109) Shipment.

It can be clearly seen from the above implementation steps that the shopper can use the personal computer, smart TV or mobile phone, tablet computer, notebook computer or other electronic device to connect to the shopping platform through the Internet connection or TV shopping. And the operation page provided by browsing the webpage displays the information of the group purchase products sold by the shopping platform, such as catalogue, name, icon, comment, price, promotion period, current accumulated group purchase quantity and floating unit price, group purchase Unit price discount level, activity closing or countdown time and sales of business information or other optional goods related information, to facilitate shoppers to click to browse, query, select the desired group purchase products, etc., can also receive related products Information, in which the unit price of the group purchase price is a floating unit price that can include the number of optional items in different cumulative group purchases or numbers. For example, the unit price range of the shopping platform system can be 1000~990, 990~980, 980~970 yuan respectively. Etc., and the order quantity interval of the group purchase can be 0~500, 500~1000, 1000~1200, etc., and corresponds to the group purchase quantity. The price range of the unit price agreed with the supplier can be 850, 700, 650 yuan, etc., and the closing time or the countdown time of the product can be 86 hours, which is only a better description of the feasible embodiment, and can also be sold according to the actual situation. The type of product and the sales situation are changed.

When the shopper selects the desired group purchase item, you need to log in to the member first, and input the member account and password, verification code, website account and password (such as Facebook, Google, Yahoo, etc.) to complete the login operation. Use the features and services provided by the shopping platform system (such as querying order status, shopping cart details, tracking merchandise list, evaluating merchandise, modifying member information and passwords, querying accumulated bonus points, deductible deposits or other Related services), and after the member selects the group purchase goods and quantity to be purchased, you can further choose to continue shopping or quick checkout. If you choose fast checkout, you can choose to use the bonus points to offset the transaction amount. Or, after the cash is deducted, you can directly select the payment method as one-time payment by credit card, credit card bonus, ATM transfer or online ATM, and confirm the shopper information and the consignee information, etc., and then confirm the online payment. The floating unit price of the group purchased goods at that time, if it is, the agreed payment procedure will be carried out, and after the member confirms the payment, the shopping platform system will complete the action of the transaction deduction according to the current floating unit price, and then the shopping platform The system will proceed to the next step to confirm that the member selects the sub-standard instant pick-up or activity pick-up and then picks up the goods. If the member picks up the goods for the selected sub-sale, the shopping platform system will immediately ship the goods and follow the floating unit price at that time. After completing a single transaction, the member can directly obtain the goods according to the floating unit price at that time, and obtain the group purchase goods at the end of the activity closing or the end of the countdown time. However, there will be no difference in the direct subscript collection method. Bonus points are added or doubled for feedback.

When the shopping platform system confirms that the member selects the activity closing (first payment) and then picks up the goods, it will wait until the final closing date or the countdown time of the activity closing is completed, and then the number of group purchases currently accumulated in the last order will be confirmed. And the corresponding floating unit price as the final unit price, and the difference between the floating unit price purchased by the member at the time and the unit price of the final order purchased by the group purchase, and then multiplied by a certain percentage (such as plus As a member of this order purchase feedback bonus points or opening discounts, you can also accumulate bonus points as the next order to offset the transaction amount, and for different group purchases or specific products also have different bonus points A number of feedbacks, followed by the process of subsequent shipments.

For example, if the number of group purchases accumulated by the member at that time is between 0 and 500, the unit price of the shopping platform and the supplier can be 850 yuan, which is the purchase price of the shopping platform and the supplier. Unit price, if the product is closed or the end of the countdown time, the shopping platform system confirms that the final order of the last order is cumulatively between 1 Between 000 and 1200, and the unit price distance agreed with the supplier is 650 yuan, this 650 yuan is the final unit price purchased by the shopping platform and the supplier, because the floating unit price purchased by the shopping platform and the supplier will be due to the number of group purchases or The number of people increases and the purchase cost is reduced, so the unit price can be lowered and returned directly to the members. Therefore, the more the group purchases are accumulated as the number of people increases, the lower the unit price can be obtained. In addition, the shopping platform is to use the floating unit price purchased by the member at that time. Multiply the price difference with the final purchase by a certain percentage of the bonus points as members, such as (floating unit price - unit price) x a certain percentage of the number, and the more dividends received by the members as soon as they are purchased, the more This bonus point can be used as the next order to offset the transaction amount. Therefore, the sooner the group purchases the discounted bonus points or the cash feedback, the cheaper it will be, the incentives for consumers or members to purchase goods and the early purchase volume. And it is beneficial for members to buy back and use to enjoy more discounts on products, and consumers or members can also exchange time for money. Planned procurement to obtain lower unit prices, while suppliers only need to provide immediate shipments for members with small and immediate needs on the shopping platform. Large group purchase orders have a certain statistical time to properly plan. Schedule production, and produce according to the expected or actual order quantity, to reduce inventory and supplier inventory pressure, and avoid affecting the freshness of the product or the member's listing, but also effectively reduce production and cost. Pressure, and replace the channel with the shopping platform to form a win-win situation.

However, after the member logs into the shopping platform system in the above step (103), the shopper can further share the selected purchased group purchase products through the network link on the social marketing platform (such as Facebook, Weibo, Line, WeChat, etc.) and Diffusion of information, and through the release of news and targeted target group communication, quickly accumulate popularity, fan groups share consumer experience, so that secondary marketing can expand the influence, and can increase the purchase amount of member group purchases, and members choose the purchase of the group purchase After the goods and quantity, you can further choose to purchase additional services (such as purchase of accessories, special products, extended warranty services, etc.), installation options or other services (such as floor handling, modification, cleaning, teardown, recycling, etc.), Competitiveness in sales of group purchases.

The above detailed description is intended to be illustrative of a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention, and other equivalents and modifications may be made without departing from the spirit of the invention. Changes are intended to be included in the scope of the patents covered by the present invention.

In summary, the above-mentioned online group purchase transaction method of the present invention can achieve its efficacy and purpose when used. Therefore, the present invention is an invention with excellent practicability, and is in fact conforming to the application requirements of the invention patent, and submitting an application according to law. I hope that the trial committee will grant this case as soon as possible to protect the inventor's hard work. If there is any doubt in the bureau, please do not hesitate to give instructions, the inventor will try his best to cooperate with him.

Claims (8)

An online group purchase transaction method is implemented according to the following steps: (a1) The shopper uses the electronic device to connect to the shopping platform to display the current floating unit price and activity settlement information of the group purchase product; (a2) select the group purchase product; (a3) The members log in to the shopping platform system to select the purchased group purchase goods and quantity; (a4) pay the online floating price of the group purchase goods at the time; (a5) confirm that the member selects the direct subscript or picks up the activity and then picks up the goods, if Subscript picking up, that is, step (a6), if the activity is closed and then pick up, proceed to step (a7); (a6) immediate shipment, complete the single transaction according to the floating unit price at that time, and then perform the steps ( A9); (a7) waiting for the end of the activity closing time; (a8) the difference between the floating unit price purchased by the member at the time and the unit price of the final purchase of the group purchase, and then multiplied by a certain percentage Members give back bonus points; (a9) ship. For example, in the online group purchase transaction method described in claim 1, wherein the electronic device in the step (a1) is displayed on the browsing page of the shopping platform through the network, and the current accumulated group purchase quantity and floating unit price are displayed. The group purchase price is preferentially graded, the activity is related to the activity or other optional goods, and the group purchase price discount level can include the floating unit price of the optional goods in different accumulated group purchases or the number of people. For example, in the online group purchase transaction method described in claim 1, in the step (a3), the member login system inputs the member account and password, the verification code, the website account number and the password to complete the login operation. For example, in the online group purchase transaction method described in claim 1, in the step (a3), after the member logs into the shopping platform system, the shopper can further share the group purchase product through the network to share information on the social marketing platform. For example, the online group purchase transaction method described in claim 1 of the patent scope, wherein in the step (a3), the member selects the purchased group purchase commodity and quantity, and further selects the purchase service and installs the matching service. For example, in the online group purchase transaction method described in claim 1, wherein in the step (a4), the online payment of the member may use the bonus point to offset the transaction amount, or the cash payment is directly selected as the credit card once. Pay off, credit card bonus, ATM transfer or internet ATM. For example, in the online group purchase transaction method described in claim 1, wherein the floating unit price purchased by the member at the time of the step (a8) is that the group purchase quantity accumulated by the member at that time corresponds to the unit price level agreed by the supplier. And the unit price of the final purchase order purchased by the group purchase order is the last order. The current group purchase order level corresponds to the unit price level agreed with the supplier. For example, in the online group purchase transaction method described in claim 1, wherein the bonus points in the step (a8) can be accumulated as the member's next order to offset the transaction amount.