TWI665628B - Real-time regional marketing system - Google Patents

Abstract

The present invention provides a regional real-time marketing system for a consumer with a global satellite positioning system and a merchant to connect and log in online. The regional real-time marketing system includes a marketing module, a member management module, and a signal transmission. Module, marketing module provides merchants to upload a product discount information on the marketing page, member management module provides consumer registration and login to the marketing page for consumption, and the signal transmission module allows the merchant to set a regional launch range, and provides the merchant to use The global satellite positioning system proactively sends real-time, limited-time, and limited-product merchandise preferential information to the consumer in the region's launch range, and promotes the consumer's immediate demand to solve the problem of merchants' unavailable production capacity or the time-limited commodity cannot be sold.

Description

Regional instant marketing system

The invention relates to a related field of commodity marketing, and in particular to a regional instant marketing system.

With the rapid development of the Internet and technology, nowadays people generally have communication technology products, coupled with the rise of online marketing, online shopping products have gradually changed people's consumption habits and increased the convenience of shopping.

At present, in order to increase product sales, most stores use the method of uploading preferential information on the Internet to attract consumers to buy products. Traditional online marketing methods are mainly based on large regions and passive ones. Among them, large regions refer to consumers. You can search for preferential information by using the Internet without any regional restrictions. Passive means that consumers must search online to obtain preferential information. If a merchant has problems with overcapacity or timeliness of the product, the merchant Through the above-mentioned traditional online marketing methods, the discount information can only be set on the webpage and provided for consumers to download.

However, the above-mentioned traditional online marketing methods cannot provide merchants with real-time control of the number of customers who come to the store, and thus cannot sell the remaining products in real time within the limited area and the time limit of the products. Moreover, some preferential information needs to be obtained at a physical store for consumption. Allow consumers to lose the right to enjoy product discounts due to distance restrictions.

In this way, how to design an online marketing method that provides merchants to actively and preferentially send preferential messages to consumers in a specific, limited time and within a certain distance, to promote consumer demand immediately, and to solve the problem of merchants' remaining capacity or time-consuming products. The problem of sales needs to be resolved by the relevant operators.

In order to solve the above-mentioned problem, the present invention provides a regional real-time marketing system, in which the consumer end actively receives the merchandise preferential information in the regional transmission range, thereby increasing the effect of real-time merchandise marketing at the merchant end.

In order to achieve the object, an embodiment of the present invention provides a regional real-time marketing system, which is provided for a consumer and a merchant having a global satellite positioning system to log in via a network. The regional real-time marketing system includes: Marketing module, which is used to log in to the merchant's network link and create a marketing page, and the merchant uploads a product discount information on the marketing page; a member management module, which is used by the consumer to register to obtain a membership, and can connect Login to the marketing webpage; a signal transmission module with a position positioning unit, a signal transmission range unit, and a communication unit. The signal transmission range unit is used by the merchant to set a regional transmission range. The position positioning unit uses the global satellite positioning system to receive merchants. Position signal from one of the client and consumer, enabling the merchant to detect the consumer in the area's transmitting range, and the communication unit sends the product preferential information to the consumer in the area's transmitting range in real time; and a data processing module whose signal is connected to the marketing module Member management module and signal transmitting module.

In an embodiment of the present invention, an online transaction module is further included, and its signal is connected to a data processing module. The online transaction module has a money transaction unit and a bill generation unit, and the money transaction unit is provided by the consumer for marketing. The webpage consumes goods relative to the product preference information, and generates an online transaction signal. The bill generation unit receives the online transaction signal and generates a consumer bill identification code.

In one embodiment of the present invention, the bill generation unit is used by the merchant to set a time limit for the consumption bill identification code, and the online transaction module further includes a bonus point unit. The bonus point unit is based on the online transaction signal to The ratio or multiple calculation method is converted into a bonus point and transmitted to the consumer.

As a result, when the consumer enters the area transmission range set by the merchant, the consumer will immediately actively receive merchandise preferential information to achieve the effect of effective time-limited and limited-price promotions, thereby effectively solving the problem of over-timed merchandise at the merchant.

In addition, when the consumer end completes the consumption behavior, the consumer end can also receive bonus points, so that when the consumer end performs consumption behavior on the marketing webpage again, the consumer end can use the bonus point as a credit for the amount of the product, and further achieve the effect of promoting the product .

100 ‧‧‧ regional real-time marketing system

10 ‧‧‧ Consumer

20 ‧‧‧ business end

30 ‧‧‧Data Processing Module

40 ‧‧‧ Marketing Module

611 ‧‧‧ area launch range

62‧‧‧Positioning unit

63‧‧‧communication unit

64‧‧‧ launch time unit

65‧‧‧ execution unit

41 ‧‧‧Product quantity unit

50 ‧‧‧Member Management Module

60 ‧‧‧Signal Transmitter Module

61 ‧‧‧Signal transmission range unit

70‧‧‧Online Trading Module

71‧‧‧Money Trading Unit

72‧‧‧ note generation unit

73‧‧‧ Bonus Points Unit

FIG. 1 is a system architecture diagram of the present invention.

Figure 2 is a schematic diagram of the system composition of the present invention.

FIG. 3 is a schematic diagram of a signal transmitting module according to the present invention.

FIG. 4 is a schematic diagram of the composition of the online transaction module of the present invention.

FIG. 5 is a schematic diagram showing a region emission range of the present invention.

In order to facilitate the description of the central idea of the present invention in the above-mentioned summary of content, specific embodiments are described below. The various objects in the examples are in proportions suitable for enumeration, but not in proportion. The proportions of the actual components are drawn and described first.

As used herein, in describing and claiming the present invention, the indefinite article "a" or "an" means "at least one" and, unless explicitly stated to the contrary, the indefinite article "a" or "an" should not be limited In "only one". Therefore, for example: unless the article clearly states that "a consumer end and a merchant end" includes having a plurality of consumer ends and a plurality of merchant ends, respectively.

Please refer to FIG. 1 and FIG. 5, the present invention provides a regional real-time marketing system 100 for a consumer 10 and a merchant 20 having a global positioning system to log in via a network connection. In the embodiment of the present invention, The consumer terminal 10 may be a smart mobile device or a computer device; the merchant terminal 20 may be a smart mobile device or a computer device.

The regional real-time marketing system 100 includes a data processing module 30, a marketing module 40, a member management module 50, a signal transmitting module 60, and an online transaction module 70. The data processing module 30 signals are connected to the marketing module. 40. A member management module 50, a signal transmitting module 60, and an online transaction module 70.

Marketing module 40, which is used by the merchant 20 to log in and establish a marketing webpage, and the merchant 20 uploads and stores a product discount information on the marketing page, wherein the product discount information includes a product pattern, a discount time, a product description and a product Quantity, but the present invention is not limited to this. The product discount information may further include a product price, and the marketing module 40 includes a product quantity unit 41. The product quantity unit 41 may calculate and deduct the quantity of the goods based on the relative purchase order.

The member management module 50 provides the consumer 10 to register to obtain a membership, and to log in to the marketing webpage to perform a consumption behavior.

The signal transmitting module 60 includes a signal transmitting range unit 61, a position positioning unit 62 and a communication unit 63. The signal transmission range unit 61 provides a connection between the business end 20 and a regional transmission range 611. Please refer to FIG. 3 and FIG. 5. The setting method of the regional transmission range 611 is the business end. 20 is the surrounding area of the transmitting circle, and the location positioning unit 62 uses a global satellite positioning system to receive a position signal of one of the merchant 20 and the consumer 10, so that the merchant 20 can detect the consumer 10 in the area transmitting range 611. Among them, The detection method of the location positioning unit 62 determines whether the consumer end 10 conforms to the area transmission range 611 according to the distance between the merchant end 20 and the consumer end 10.

When the distance between the consumer terminal 10 and the merchant terminal 20 meets the regional transmission range 611, the communication unit 63 sends the commodity discount information to the consumer 10 in real time in the regional transmission range 611. In the embodiment of the present invention, the communication unit 63 may be a text message or Send product offers wirelessly over the Internet.

In addition, the signal transmission module 60 of the present invention further includes a transmission time unit 64 and an execution unit 65. The execution unit 65 is connected to the signal transmission range unit 61, the position positioning unit 62, the communication unit 63, and the transmission time unit 64. The transmitting time unit 64 is used by the merchant 20 to set a signal transmitting time, and the execution unit 65 is used to control the startup and shutdown of the communication unit 63, and then control the communication unit 63 to wirelessly send the product discount information; thereby, when the merchant 20 starts When the execution unit 65 is executed, the consumer terminal 10 within the area transmission range 611 can immediately receive the merchandise preferential information sent by the merchant terminal 20, and the merchant terminal 20 conducts preferential promotional products within the signal transmission time.

Online transaction module 70, which has a money transaction unit 71 and a bill generation unit 72. The money transaction unit 71 is used by the consumer 10 to perform consumption behaviors on the marketing webpage with respect to the product preference information. Among them, the money transaction unit 71 can use a third party The payment system, credit card, debit card, electronic payment system, virtual currency or online cash machine performs consumer behavior and generates an online transaction signal. The bill generation unit 72 receives the online transaction signal and generates a consumer bill identification code, wherein, The consumption note identification code may be one of a QR code tag or a consumption serial number.

In addition, the online transaction module 70 of the present invention further has a bonus point unit 73. When the consumer 10 completes the consumption behavior on the marketing webpage, the bonus point unit 73 is based on the online transaction signal to compare For example, the calculation method of multiples or multiples is converted into a bonus point and stored in the consumer 10, so that if the consumer 10 performs consumption behavior on the marketing webpage again, the consumer 10 can use the bonus point as a discount for the amount of the product, and further achieve the promotion. The effect of the product.

The above is a related overview of the present invention, and the operating method of the present invention and the principle of the effect that can be achieved are stated as follows: For example, when the real-time marketing system 100 of the business end 20 of the restaurant industry actually operates, the business end 20 first connects Log in to the marketing webpage, upload the stored product discount information after logging in to the marketing webpage, such as meal photos, meal discount amount, meal introduction and number of meals, and set the area emission range in the signal transmission range unit 61 of the signal transmission module 60 611, for example, when the area transmission range 611 is set to 50 kilometers, the area transmission range 611 will be around the 50-km radius of the launch circle centered on the business end 20, and the signal transmission time is set in the transmission time unit 64, such as 13: 00 to 21:00.

Then, the execution unit 65 of the signal transmitting module 60 is started. At this time, the position positioning unit 62 uses a global satellite positioning system to detect the distance between the merchant terminal 20 and the consumer terminal 10 to determine whether the consumer terminal 10 conforms to the regional transmission range 611. When the terminal 10 moves into the area transmitting range 611, the communication unit 63 will immediately send the merchandise preferential information to the consumer terminal 10 via a network or a text message.

When the consumer 10 receives the merchandise discount information, he can click to log in to the marketing webpage. At this time, the consumer 10 can browse and consume the corresponding merchandise discount information on the marketing webpage; while the consumer 10 clicks the meal ordering merchandise discount information The consumer 10 needs to use the online transaction module 70 for online payment. After the consumer 10 completes the payment, the money transaction unit 71 of the online transaction module 70 will generate an online transaction signal. At this time, the bill generation unit 72 receives the online transaction. The signal correspondingly generates a consumption note identification code, wherein the consumption note identification code setting is time-effective.

The consumer terminal 10 holds the consumption note identification code to the merchant terminal 20 for actual consumption within a specific time At the time, the consumer terminal needs to show the consumption bill identification code, and the merchant end 20 reads the consumption bill identification code relatively to determine whether the consumption bill identification code matches the corresponding product discount information. If the fee bill identification code matches the corresponding product discount information, the merchant terminal 20 can immediately take the initiative to order services. In this way, the consumer terminal 10 in the regional launch range 611 can immediately and actively receive specific merchandise discount information, achieving immediate, limited-time and limited-price promotion effects, and at the same time can effectively solve the time-consuming commodity excess or excess capacity of the merchant terminal 20 Problem.

In addition, when the consumer 10 completes the order and purchase on the marketing webpage, the bonus point unit 73 converts into a bonus point in a proportion or multiple calculation method according to the online transaction signal, and transmits and stores it in the consumer 10, so that if the consumer 10 When consumer behavior is performed again on the marketing webpage, the consumer terminal 10 may use the bonus points as a discount for the amount of the product to further achieve the effect of promoting the product.

Many modifications and changes for those skilled in the art are obvious without departing from the scope and spirit of the present invention. Other embodiments of the present invention are obvious to those skilled in the art from the description of the description and the method of the present invention disclosed herein. The description and examples are merely illustrative, and the true scope and spirit of the present invention will be pointed out in the following patent application scope.

Claims (8)

A regional real-time marketing system for a consumer and a merchant with a global satellite positioning system to log in via a network connection. The regional real-time marketing system includes a marketing module for logging in to the merchant's network link. And establish a marketing webpage, and the merchant stores and sets a product discount information on the marketing webpage; a member management module for the consumer to register for a membership, and can log in to the marketing webpage; online trading A module for the consumer to perform the consumption behavior on the marketing webpage with respect to the product preference information to generate an online transaction signal, and the online transaction module generates a consumer bill identification code relative to the online transaction signal, the Consumption note identification code for the merchant to read and identify; a signal transmission module having a position positioning unit, a signal transmission range unit, a communication unit, a transmission time unit and an execution unit, the signal transmission range unit For the merchant to set a regional transmission range, the location positioning unit receives the merchant using a global satellite positioning system The location signal of the client and the consumer allows the merchant to detect the consumer in the area transmitting range. The communication unit sends the product discount information to the consumer in real time in the area transmitting range. The transmitting time unit is For the merchant to set a signal transmission time, the execution unit signal is connected to the location positioning unit, the signal transmission range unit, the communication unit and the transmission time unit. The execution unit is used to control the communication unit to open and close to send the product discount Information; and a data processing module whose signals are connected to the marketing module, the member management module, and the signal transmitting module. The regional instant marketing system according to claim 1, wherein the online transaction module has a money transaction unit and a bill generation unit; the money transaction unit is used to generate the online transaction signal; the bill generation unit receives the online transaction The signal also generates the consumer note identification code. The regional real-time marketing system according to claim 2, wherein the bill generating unit is used by the merchant to set a time limit for the consumption bill identification code, and the consumption bill identification code may be a QR code tag. Or consumption serial number. The regional real-time marketing system according to claim 2, wherein the online trading module further has a bonus point unit, and the bonus point unit is converted into a bonus point in a proportional or multiple calculation manner according to the online transaction signal, and The transmission is stored in the consumer. The regional real-time marketing system according to any one of claims 1 to 4, wherein the marketing module has a product quantity unit, and the product quantity unit deducts the quantity of the product from the relative calculation based on the online transaction signal. The regional real-time marketing system according to claim 2, wherein the product discount information includes a product pattern, a discount time, a product description, and a product quantity. The regional real-time marketing system as described in claim 1, wherein the communication unit can send the product discount information by text message or network, and the area transmitting range is the surrounding area centered on the merchant end. The regional real-time marketing system according to claim 1, wherein the consumer terminal may be one of a smart mobile device or a computer device; and the merchant terminal may be one of a smart mobile device or a computer device.