KR20020018529A - Internet advertising method sending program supporting automatic web page key word search and mouse point, browser background, interesting menu - Google Patents

Abstract

PURPOSE: An Internet advertising method is provided to search principal words, supply a dictionary menu, install a program for supplying a word related shopping list and a book list, register an advertisement related picture to a mouse point and a browser, and, enable a user to register a browser menu conveniently by receiving data directly on an advertisement without a conversion to other homepage and without through a registration process. CONSTITUTION: If a user connects to a web page being supplied a web server through a user terminal(502), an Internet banner advertisement is supplied through an advertisement server(504). At this time, the advertisement server searches the web page by oneself or by an advertisement classification searching unit, and selects and supplies an advertisement adapted to the property. At this time, if the user selects a menu button in a banner advertisement(506), a program and data are transmitted from the server to a user computer(508), and the program and data are registered in a computer operating system of the user(510).

Description

Internet advertising method sending program supporting automatic web page key word search and mouse point, browser background, interesting menu}

The present invention relates to an advertising method on the Internet, a method of providing a result thereof, and a computer readable recording medium having recorded thereon a program for realizing the method.

The Internet is a collection of computers and computer communication networks connecting these computers. It is a system that can share the information accumulated in these computers. The Internet is a global communication network that anyone in the world can access and use.

With the development of the Internet, electronic commerce (EC) is rapidly developing, and various contents are being developed for this purpose. In addition, various advertising methods for promoting the company or promoting the product in the content are being researched, and are generally in the form of banner advertising. In the present invention, when a menu of banner advertisement is selected on the Internet, information about important words appearing on a web page of a browser is searched for an encyclopedic terminology explanation, and a dictionary menu such as Korean, Japanese and English is provided. A banner advertisement that allows the user to receive and install a program representing a shopping or book list, data for registering a user-selected menu in the browser's menu bar, a picture for replacing the mouse pointer picture of the operating system, and a background picture for the browser menu bar. Internet advertising method through the method provided in the above.

The general internet advertising method provides only simple banner advertising. Such a simple advertising method has advantages such as no time and space constraints and automatic processing of information, but does not attract long attention and low access rate because the advertisement is effective only during the time the user stays on the web page. And when the user chose an ad, they had to go to another web page and do the next action.

In addition, in the conventional general Internet advertising method, there is a problem in that it is not possible to provide advertisers with information that can be used to actually know the usage form by calculating the results of advertisement use by users only by simple statistics such as impressions and clicks. In other words, the previous method of statistical analysis of advertisement results by analyzing only log files has a problem that the user has not known the information, such as the time spent interacting with the advertisement and the number of interactions.

Accordingly, an object of the present invention for solving the above problems is to search for key words by directly receiving data from the advertisement without going through the registration process performed by the user accessing the homepage and switching to another homepage. It provides dictionary menus such as glossary, Korean, Japanese and English, installs a program that provides word shopping list and book list, and enables users to register advertisement-related pictures in the mouse point and the browser, and easily register the browser menu. It's about making it happen. In addition, even if the user changes the web page, the symbol picture or menu of the advertisement is maintained in the state registered in the browser background picture, the mouse point picture, the browser menu of the user computer to increase the advertising effect.

In the provision of advertisement results, Internet advertisement for providing the result of interaction between the user and the advertisement such as the time spent by the user interacting with the advertisement and the number of interactions, and the method for providing the result and the program for realizing the method Its purpose is to provide a computer readable recording medium having recorded thereon.

1 is a configuration diagram of an embodiment of an information communication system to which the present invention is applied;

2 is an exemplary view schematically showing an internet advertising method according to the present invention;

3 is an exemplary view schematically showing a method of providing an Internet advertisement result according to the present invention;

4 is a flowchart illustrating an embodiment of an advertisement and a result providing method according to the present invention;

5 is a flowchart illustrating an embodiment of an advertisement method according to the present invention;

6 is a configuration diagram of an apparatus capable of searching for important words of a web page;

7 is a flowchart illustrating an embodiment of a program capable of searching for important words of a web page;

8 is a view showing a banner advertisement that can install a program that can search for important words of the web page,

9 is a view showing a screen for installing and executing a program according to the present invention;

10 is a diagram illustrating a screen on which a method of providing an advertisement result is executed.

In order to achieve the above object, the Internet advertisement method of the present invention comprises the steps of: a user accessing a web page of the Internet, and an advertisement transmitted from an advertisement server to a user's computer; Selecting an advertisement in an advertisement window and transmitting data and a program from a server to the user computer; The advertisement server transmitting and processing data on the interaction with the user; Data and programs are registered and installed on the user's computer.

In addition, the present invention comprises the steps of the user connected to the web page of the Internet advertising is transmitted from the advertising server to the user's computer; Selecting an advertisement in an advertisement window and transmitting data and a program from a server to the user computer; Transmitting, by the ad server, data on interaction with the user; A computer readable recording medium having recorded thereon a program for realizing a step in which data and a program are registered and installed in a user's computer is provided.

Hereinafter, the configuration and operation of the present invention will be described in more detail with reference to the accompanying drawings.

1 is a configuration diagram of an embodiment of an information communication system to which the present invention is applied. As shown in the figure, an information communication system to which the present invention is applied includes a user terminal 110 used by a user receiving a service according to the present invention to access the Internet, and a service providing system for providing a service according to the present invention. 130 and a network 120 such as the Internet for connecting the user terminal and the service providing system to one communication network.

In this case, the user terminal 110 is composed of a personal computer (PC) consisting of a general computer main body, a monitor, a keyboard, a mouse, etc. to access the advertisement supplied from the service providing system 130.

In addition, the service providing system 130 may search for a control unit 131 for accessing the user terminal through the network 120, an advertisement server 133 for managing advertisement data, and an advertisement related to the contents of the homepage visited by the user. The advertisement classification search unit 134 for providing to the user, the interaction analysis unit 135 for analyzing the interaction information between the user and the advertisement, and the movement information between the servers 131 and 133 and the units 134 and 135 are controlled. It is configured to include a control unit 132 for.

2 is an exemplary view schematically showing an internet advertising method according to the present invention.

As shown in the drawing, when the user terminal 110 accesses the web page 200, the web server 131 providing the web page requests an advertisement from the ad server 133 through the control unit 132. The advertisement selected by the classification search unit 134 is transmitted to the user through the webpage 200.

In this case, the advertisement server 133 may find an advertisement corresponding to the propensity of the webpage 200 visited by the user through its own advertisement classification engine and transmit the advertisement to the user terminal 110.

Advertisement propensity is also analyzed and processed by the tracking device 210, which analyzes the log file that the user interacts with the advertisement server 133.

3 is an exemplary view schematically showing a method of providing an Internet advertisement result according to the present invention.

When a user selects and interacts with a menu button of a banner advertisement, as shown in the figure, user input data generated while the advertisement and the user terminal 110 interact with each other is transmitted to the advertisement server 133 for storage and processing. The data 320 generated while the user interacts with the advertisement is stored in the database 330 of the interaction analyzer 135 through the network connection device 310 between the advertisement server and the user terminal, and analyzes the data. To be sent to the advertiser 340 or the advertising agency or can be directly confirmed.

4 is a flow diagram of one embodiment of a method of providing internet advertisements and results in the present invention.

As shown in the figure, when a user accesses a web page provided by the web server 131 through the user terminal 110 (402), an internet banner advertisement is provided through the advertisement server 133 (404). At this time, the web server accessed by the user by the advertisement server 133 itself or by the advertisement classification search unit 134 is selected, and an advertisement corresponding to the characteristics thereof is selected and provided.

The data accessed by the user is stored in the log file of the user transmitted to the advertisement server 133, and the data selected by the user in the banner advertisement is transmitted to the web server for storage and processing (406).

In addition, the data about the user's interaction with the advertisement, such as the time spent by the user interacting with the advertisement, the number of interactions, and the like, are analyzed by the interaction analysis unit 135 through the operation of the network device between the banner advertisement and the advertisement server. The results are stored at 408 and analyzed (408) and the results are provided to the advertiser or advertising agency (410).

Figure 5 is a detailed flow diagram of an embodiment of the Internet advertising method according to the present invention. When the user accesses the web page provided by the web server 131 through the user terminal 110 (502), the Internet banner advertisement is provided through the advertisement server 133 (504). At this time, the web server accessed by the user by the advertisement server 133 itself or by the advertisement classification search unit 134 is selected, and an advertisement corresponding to the characteristics thereof is selected and provided.

In this case, when the user selects a menu button in the banner advertisement (506), the program and data are transmitted from the server to the user computer (508), and the program and data are registered in the user's computer operating system (510).

That is, as shown in FIGS. 4 and 5, when a user accesses a web page, an advertisement is transmitted from the advertisement server 133 to the terminal 110 of the user. When the user selects the menu button of the advertisement in the advertisement window, the data is displayed. And programs are transferred from the server to your computer. In this case, when the user selects the menu button (506), the user interacts with the server through data transmission and stores the data in the database, and the interaction analyzer 135 analyzes the advertisement statistics data stored together with the user selection data. Provided to the advertiser or agency (408, 410).

This allows users to receive data and programs, install a word search program, register a desired picture in the mouse and browser, and register a browser menu without having to navigate to other web pages. The menu remains registered to the user's computer's browser background picture, word search window, mouse point, and browser menu to enhance advertising effectiveness.

In addition, by providing the results of the interaction between the user and the advertisement, such as the time spent by the user interacting with the advertisement, the number of interactions, the advertiser or agency can accurately know the results of the advertisement and can devise an efficient advertising strategy.

FIG. 6 is a block diagram of an apparatus that searches for important words, explains encyclopedia terms, provides a dictionary menu of foreign languages such as Korean, Japanese, and English, and displays a word-related shopping list and a book list. The program serves to connect the search engine 632 with the database 634 in the search device 630. When the program is executed, the important words of the web page are underlined. The underline of the web page is the result of searching the words of the web page through the search engine of the server. When a user selects one of the underlined words, a small window appears next to the word.The word information in the webpage search result window appears next to the important word, the web address, encyclopedia descriptions, dictionary of Korean, Japanese, English, The word shopping list and the book list are transmitted from the search server 633. That is, the server's search engine searches the words of the web page through the program and underlines the searched words. When the user selects a word, the search engine retrieves the information about the search word from the database and displays it in the small information window next to the word of the web page. do. When the user selects one of the lists in the information window, he or she is taken to a web page where you can view the details or the contents of the list. The information displayed in the small information window next to the word and the web page information linked to it are transmitted in the search database. In addition, when the search word input menu is registered in the browser menu bar and the user inputs a desired word, the search engine searches the information held by the database to display the result and perform a simple word search.

7 is a flow diagram of a program embodiment capable of searching for key words. When a web page appears, the program underlines words that appear in the web page with information that the database holds (704), and when the user selects a word (706), it pops up a web page search results window next to the word (pop). -up) (708) to display word-related information or web addresses. The window is small and quickly displayed, making it faster than going to a search web page and searching. When the user selects a word-related information, a web address, or a list, the user moves to the corresponding web page (710).

FIG. 8 searches for important words, provides an encyclopedic terminology description, a dictionary menu such as Korean, Japanese, and English, installs a program representing a shopping list or a book related to words, and displays a desired picture or menu with a browser. A diagram showing a banner advertisement that can be registered in the mouse. The advertisement consists of a background screen and advertisement text and a menu selection button 81. That is, FIG. 8 illustrates an example of a banner advertisement shown in the advertisement providing process 404 or 504 of FIG. 4 or 5 as an example of the banner advertisement according to the present invention. This ad is served from the server via the Internet.

9 is a diagram illustrating a screen in which a program for searching for important words is installed and executed. Word related information items are listed in a window 91 around the word.

In general, the word search had to go to the search homepage, but by using the present invention the user can automatically grasp the search results for the word through the program installed in his browser without the hassle of moving to the search web page have. On the other hand, a window 93 for inputting a search word is also installed in the browser menu so that the user can immediately enter a word to obtain information and know the search result.

In addition, since the mouse point of the operating system is mostly an arrow, it is monotonous or can be replaced with a picture desired by the user through an advertisement provided by the advertisement method of the present invention, and the advertiser changes the picture associated with the advertisement product to the mouse point 92. It can increase the advertising effect. Most of the background of the browser menu button of the operating system of the operating system is gray, but a monotonous user can replace the desired picture through the advertisement provided by the advertising method of the present invention, the advertiser is associated with the advertisement product, or the ad text or image It is possible to increase the advertising effect by providing a background screen with a browser wallpaper (94).

At the same time, through the advertisement provided by the advertisement method of the present invention, the user can register a menu selection button of a menu or other content associated with the advertisement on the menu bar, so that the advertiser can select an item associated with the advertisement product or a useful item selection button (95). ) To increase advertising effectiveness.

The installation process is as follows. When the user selects the menu, the server is installed by transferring the program to the user's computer, changing the operating system or the registry of the browser. Through this process, users are able to implement the data more simply because they receive data directly from the advertisement without going through the process of accessing and registering the homepage and switching to another homepage. In addition, the user may select and execute a desired item among a word search, a mouse point, a browser background, and a browser menu.

10 is a diagram illustrating a screen on which a method of providing an advertisement result is executed. The total number of banner ads that were shown to the user, the number of clicks on the banner ad, the ratio of clicks to impressions of the banner ad, the cost per click on the ad, the amount of time the user spent interacting with the banner ad, It provides the number of times a user interacted with a banner ad, the number of impressions and clicks by type of banner ad, and the monthly, weekly, daily; hourly data. These data are stored when the log file of the user who accesses the web page is transmitted to the ad server and stored, and the data that the user interacts with the banner ad through the network device between the banner ad and the ad server is transmitted to the ad server. Provided by analysis.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited to the drawings.

According to the present invention, a user can install a program that can search for important words directly on an advertisement without having to go through a registration process performed by accessing another homepage and switching to another homepage, and receive a desired wallpaper and browser. Since the menu can be registered in a browser or an operating system, the user can easily implement the menu. In addition, even if the user changes the web page, the symbol picture and menu of the advertisement is maintained in the state registered in the browser background picture and the mouse point or the browser menu of the user computer has the advantage that the advertising effect can be enhanced.

Claims (7)

In the Internet advertising method of advertising to a user on a website, The user accessing a web page on the Internet and transmitting an advertisement from an advertisement server to the user's computer; Selecting an advertisement in an advertisement window and transmitting data or a program from a server to the user computer; The advertisement server transmitting and processing data on the interaction with the user; Data and programs are registered and installed on the user's computer. The method of claim 1, Analyzing the time spent by the user interacting with the banner advertisement, the number of interactions and providing the result to the advertiser of the banner advertisement web page words on the banner advertisement without moving the web page A method of providing an advertisement and a result for registering a search program, a mouse point, a browser wallpaper, a browser menu item, and the like. The method of claim 1 or 2, wherein the advertising method, Underline the key words of the browser's webpage in banner ads without moving the webpage, encyclopedia descriptions, dictionaries such as Korean, Japanese, and English, word-related shopping lists, book lists, etc. A method of presenting information by displaying it in a side pane or providing a program that allows a user to easily navigate to a related web page. The method of claim 1 or 2, wherein the advertising method, How to provide an advertisement that can register the mouse point on the banner advertisement without moving the web page. The method of claim 1 or 2, wherein the advertising method, A method of providing an advertisement for registering a browser wallpaper on a banner advertisement without moving a web page. The method of claim 1 or 2, wherein the advertising method, A method of providing an advertisement for registering a user's selection in a browser menu on a banner advertisement without moving a web page. In the Internet advertising method of advertising to a user on a website, The user accessing a web page on the Internet and transmitting an advertisement from an advertisement server to the user's computer; Selecting an advertisement in an advertisement window and transmitting data or a program from a server to the user computer; The advertisement server transmitting and processing data on the interaction with the user; A computer-readable recording medium having recorded thereon a program for realizing a step in which data or a program is registered and installed in a user's computer.