KR100418374B1 - Method and system for advertisement using pop-up technique in animation - Google Patents

Abstract

According to the present invention, an advertisement is displayed on a cartoon (ie, animation) of a video and a still image provided to a client, and detailed information of the advertisement is displayed in a pop-up form. The present invention relates to an advertisement method and system using animations that provide direct advertisement information to clients by providing a direct link and provide more efficient advertisement effects to advertisers.

The present invention can improve the advertising effect by using the animation, thereby causing a purchase desire for the client and can provide an improved advertising effect at a lower cost to the advertiser.

Description

Advertising method and system using animation {Method and system for advertisement using pop-up technique in animation}

The present invention relates to a method and system for advertising using animation, and more particularly, to place an advertisement in a cartoon (that is, animation) of a video and a still image provided to a client, and to display detailed information of the advertisement in a pop-up form. When the client clicks on the displayed advertisement, the client directly links to the homepage of the advertisement, thereby providing more direct advertisement information to the client and providing the advertiser with more efficient advertising effects. It relates to a method and a system thereof.

In general, the advertising method through the Internet mainly consists of banner-type advertising. This advertising technique is static by assigning a fixed area to each page on the Internet and displaying only the limited content in the allocated area, and the effect of delivering the content is insufficient. In addition, when the client clicks on the banner advertisement, the client is limited to moving to an event page or a page briefly introducing the product.

However, according to the conventional advertising technique, the following problem (s) occurs.

In other words, banner advertisements are always displayed in a fixed area, and all the sites currently served on the Internet have almost the same form, so the effect of attracting the client's attention is insufficient.

In addition, since the size of the banner advertisement is limited and the content that can be expressed is extremely limited, the description of the product cannot be expressed in a limited space, and therefore, terms having implications should be used. Therefore, the advertising effect delivered to the client is insufficient, and it is difficult for the client to understand the advertisement.

In addition, since most of the pages linked to the banner ads are related to the event or limited to the simple contents of the product, it is difficult for the client to satisfy the purchase desire for the product. Visit the homepage directly and search for information on the product. Therefore, it is inconvenient.

In addition, it is difficult for an advertiser to express a detailed introduction or description of a product and an advertisement for a company's image in a small area where a banner advertisement is displayed. Therefore, an event must be conducted to increase the effectiveness of the banner advertisement. Additional expenses are incurred.

Accordingly, the present invention is to solve such a problem (s), the object of the present invention is to increase the advertising effect by using animation, thereby inducing the purchase desire for the client and the advertiser can obtain more improved advertising effect at a lower cost It is to provide an advertising method using an animation.

Another object of the present invention is to provide an advertisement system using animation for performing the above advertisement method.

1 is a schematic configuration diagram of an advertisement system according to the present invention,

FIG. 2 is a schematic internal block diagram of the service provider server shown in FIG. 1;

3 is an operation flowchart showing a data collection process according to the present invention,

4A and 4B are flowcharts illustrating a process of performing an advertisement method using animation according to the present invention.

5A to 5D are storage state diagrams of the database shown in FIG.

6A to 6I are diagrams showing display states of the screen according to the present invention.

<Description of the code | symbol about the principal part of drawing>

100: service provider 200: advertiser

300: Author 400: Service Provider Server

401: advertiser database 402: advertising information database

403: animation database 404: member database

405: central processing unit 406: service provider interface unit

407: Information classification unit 408: Member information input request unit

409: external interface unit 410: animation list display unit

411: Animation selection request unit 412: Animation detection and display unit

413: input state detection unit 414: advertisement information detection and display unit

415: local information search unit 416: advertiser address detection and connection unit

417: Memory 500: Client

600: network

A feature of the present invention for achieving such an object (s) is a method of advertising a system in which a client and a service provider server are connected via a communication network: when the client connects to the service provider server, the service provider server is connected to the service provider server. Displays a list of animation information that can be provided at, and requests to select one of the displayed lists; If the client selects any one of the list, it detects and provides animation information including key data corresponding to the selected list to the client; Detecting and displaying at least one advertisement information corresponding to the key data as the client selects the key data included in the animation information; When the client selects any one of the displayed at least one advertisement information, the registered site address corresponding to the selected advertisement information is detected and connected to the address.

Here, the service provider server requests the connected client to input member information including the ID and password; Determining whether the client is registered as a member by comparing with the registered member information as the client inputs the member information; It is desirable for the service provider server to display the animation list only when the client is registered as a member.

In addition, the service provider server, when the connected client wants to register as a new member, requests that the member information including ID, password and address information be input; It is preferable to classify and register the member information input by the client into respective items including ID, password, and address information.

Also, the advertisement information detection and display unit may selectively display only advertisement information including location information located at a point adjacent to the client's local information among a plurality of advertisement information corresponding to the key data selected by the client.

Another aspect of the present invention provides a system in which a service provider server and a client are connected through a communication network, and the service provider remotely manages the service provider server. The service provider server includes at least advertiser information, advertisement information, and animation information. A storage device for storing and managing member information in a database; An information classification unit classifying the advertiser information, the advertisement information, and the animation information input from the service provider in units of information items; An animation list display unit displaying a list of animations that can be provided by the service provider server; An animation selection request unit requesting the client to select one of the animation lists displayed by the animation list display unit; An animation detection and display unit configured to detect and display animation information including at least one key data corresponding to any animation list selected by a client from a storage device; An advertisement information detection and display unit for detecting and displaying at least one advertisement information corresponding to at least one or more key data included in the animation information displayed by the animation detection and display unit from the storage device; An input state detector for detecting an input state of at least one key data from a client and detecting one input state of at least one advertisement information; An advertiser address detection and connection unit for detecting a site address of an advertiser registered in advance in response to the advertisement information detected by the input state detection unit, and accessing the detected site address; Providing the client with animation information including at least one key data detected from the storage device in response to the animation list selected by the client, and storing the at least one key data included in the animation information in response to the key data selected by the client And a central processing unit that provides the client with at least one advertisement information detected from the device and controls access to the advertiser's site address detected from the storage device in response to the advertisement information selected by the client.

The storage device may include an advertiser database storing advertiser information including at least an advertiser's site address; An advertisement information database storing at least one advertisement information including at least location information; An animation database storing at least one animation information including at least one key data; It is preferable to include a member database in which member information including at least ID, password and local information is stored.

The service provider server may further include a local information detector configured to detect local information included in the member information of the currently connected client and detect location information included in at least one advertisement information corresponding to the key data selected by the client. Includes; When the client selects the key data, the central processing unit selectively detects only the advertisement information having the location information of the adjacent point from the local information included in the member information among the at least one advertisement information corresponding to the key data. desirable.

The service provider server further includes a member information input request unit for requesting to input member information including an ID and a password when the client accesses the service provider server; The central processing unit determines whether the ID and password input by the client match the ID and password of the client previously registered in the member database; It is desirable to provide a list of animations to the client only if the determination results match.

Further, the central processing unit, when a client connected to the service provider server requests to join as a new member, requests the member to input the member information through the member information input request unit; If the client inputs at least member information including ID, password, and local information, it is preferable that the client classify the member information input by each item and store and register it in the member database.

Hereinafter, exemplary embodiment (s) of the present invention will be described in detail with reference to the accompanying drawings. First, in adding reference numerals to the elements of each drawing, it should be noted that the same elements are denoted by the same reference numerals as much as possible even if they are displayed on different drawings. In addition, in the following description there are shown a number of specific details, such as components of the specific circuit, which are provided only to help a more general understanding of the present invention that the present invention may be practiced without these specific details. It is self-evident to those of ordinary knowledge in Esau. In describing the present invention, when it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

1 shows a schematic configuration diagram of an advertisement system according to the present invention, FIG. 2 shows a schematic internal block diagram of the service provider server shown in FIG. 1, and FIG. 3 shows a data collection process according to the present invention. An operation flow diagram is shown, and FIG. 4A and FIG. 4B show an operation flow diagram showing an execution process of the advertisement method using the animation according to the present invention, and FIG. 5A to FIG. 5D show the storage state of the database shown in FIG. 2. 6A to 6I, a display state diagram of the screen according to the present invention is shown.

Referring to the configuration of the present invention with reference to Figures 1 and 2, the service provider 100 receives a certain amount of advertising fees from the advertiser 200 and receives the raw advertising information. In addition, the service provider 100 enters into a copyright use contract with the original author 300 of the animation, and receives cartoon information and pays a copyright fee corresponding thereto.

Thereafter, the service provider 100 updates the animation provided by editing the advertisement information in the cartoon information to the service provider server 400.

Meanwhile, the client 500 may access the service provider server 400 through the communication network 600. In this case, the service provider server 400 may induce a member to the client 500 and register the client as a member ( 500) an animation including advertisement information is provided.

On the other hand, the service provider server 400, as shown in Figure 2, the service provider interface unit 406 interfaces the communication with the computer used by the service provider 100.

The information classifying unit 407 classifies the member information input by the client 500, the advertiser information for the advertiser 200, the advertisement information, and the animation information including the list data and the key data, respectively, and corresponding databases. Each of them is stored in 401 to 404.

When the client 500 registers as a member, the member information input request unit 408 requests to input various personal information of the client 500 including an ID and a password, and to the client 500 who has registered as a member. You will be prompted for your ID and password.

The external interface 409 interfaces the service provider server 400 with the communication network 600.

The animation list display unit 410 detects animation list data stored in the animation database 403 and displays it to the client 500.

The animation selection requester 411 requests the client 500 to select one of a list of animations displayed by the animation list display 410.

The animation detection and display unit 412 detects animation information corresponding to the animation list selected by the client 500 from the animation database 403 and provides it to the client 500.

The input state detector 413 detects whether the client 500 has positioned the mouse pointer in any one of the advertisement information included in the animation provided to the client 500, and the client 500 displays one of the displayed advertisement information. Detect whether it is selected.

The advertisement information detection and display unit 414 detects the advertisement information detected by the input state detection unit 413 from the advertisement information database 402 and displays the detected advertisement information in a pop-up form.

The local information search unit 415 displays the advertisement information detected and displayed by the advertisement information database 402 in the member database 404 in response to the key data selected by the client 500. Local information of the client 500 is detected from the stored member information, and only advertisement information adjacent to the client 500 is selected.

The advertiser address detection and connection unit 416 detects an advertiser site address from the advertiser database 401 and connects the client 500 to the corresponding site as the client 500 selects any one of the advertisement information displayed as pop-ups. .

The central processing unit 405 generally controls the operating state of the service provider server 400. That is, the central processing unit 405 detects the animation selected by the client 500 from the animation database 403 and provides the animation to the client 500, and the key data included in the animation is applied to the key data selected by the client 500. Correspondingly, the advertisement information is detected from the advertisement information database 402 and then provided to the client 500. The advertisement information is linked to the site address of the advertiser 200 corresponding to the advertisement information selected by the client 500 among the displayed advertisement information. To connect the homepage or specific page of the advertiser (200).

The memory 417 stores a program to be operated by the CPU 405 and various temporary data generated while the CPU 405 is executing the program.

Referring to Figures 3 to 6 with respect to the operation of the present invention having such a configuration as follows.

First, as shown in FIG. 3, the service provider 100 generates various data to be stored in each database 401 to 404 of the service provider server 400. That is, the service provider 100 contracts a fee for displaying an advertisement from the advertiser 200 (S1), and receives the unprocessed advertisement information from the advertiser 200 (S2). In addition, the service provider 100 may store various types of information (for example, site address data, etc.) (see FIG. 5A) and advertisement information (for example, main office and branch address data, phone number, etc.) of the advertiser 200 having a contract. Data, product list data, etc.) (see FIG. 5B) is input to the service provider server 400 (S3). Accordingly, the central processing unit 405 of the service provider server 400 receives various information and advertisement information of the advertiser 200 provided through the service provider interface 406 through the information classification unit 407, respectively. 401 and classified information stored in the advertisement information database 402 (S4).

In addition, after the service provider 100 concludes a copyright agreement with the original author 300 (S5), pays a royalty fee, receives cartoon information and synthesizes it with the key data of the advertisement information (S6), The data is transmitted to the service provider server 400 through the service provider interface 406 (S7). Accordingly, the CPU 405 in the service provider server 400 stores the animation information (see FIG. 5C) transmitted from the service provider 100 in the animation database 403 (S8).

4A and 4B, when the client 500 connects to the service provider server 400 through the communication network 600 (S9), the central processing unit 405 may have a new client 500. It is determined whether to try to join as a member (S10). If it is determined in step S10 that the client 500 attempts to join as a new member, the central processing unit 405 controls the member information input request unit 408 to input various member information for registering as a new member. Request (S11). Accordingly, when the client 500 inputs various member information for registering as a member (S12), the information is transmitted to the central processing unit 405 through the communication network 600 and the external interface 409, The central processing unit 405 classifies various member information (for example, ID, password, name, address, age, contact, etc.) (refer to FIG. 5D) into respective items through the information classifying unit 407, and the member database. The data is stored in the 404 (S13).

On the other hand, if it is determined in step S10 that the client 500 is not a new subscription, the central processing unit 405 requests to input the ID and password of the member information through the member information input request unit 408 ( S14). Here, if it is determined that the ID and password input by the client 500 match the ID and password stored in the member database 404 (S15), the CPU 405 controls the animation list display unit 410 to control the animation database. A list of currently stored animations is detected and displayed from the 403, and the client 500 requests the client 500 to select one of the displayed animations from the displayed list through the animation selection requester 411 (S16 and S17). .

In this case, when the client 500 selects one animation to be viewed from the displayed list (S18), the CPU 405 controls the animation detection and display unit 412 to select the animation selected by the client 500. It detects from the animation database 403 and provides it to the client 500 (S19). Accordingly, the client 500 may watch the desired animation, as shown in FIGS. 6A, 6D, and 6G. Here, the animation provided to the client 500 includes key data of the advertisement information. That is, various advertisement texts are displayed in the animation watched by the client 500. The text is referred to as key data. 6B, 6E, and 6H, advertisement information corresponding to key data is displayed.

At this time, the CPU 405 checks whether the mouse pointer is positioned in the key data of the advertisement information through the input state detector 413 (S20). If it is determined in step S20 that the mouse pointer is positioned in the key data of the advertisement information, the CPU 405 controls the advertisement information detection and display unit 414 to display the advertisement information corresponding to the key data in the advertisement information database. Detected from 402, the detected advertisement information is provided to the client 500 in a pop-up form as shown in Figs. 6B, 6E and 6H (S21). At this time, the central processing unit 405 detects and analyzes the member information of the connected client 500 from the member database 404 in detecting advertisement information corresponding to the key data selected by the client 500. Only the advertisement information of the adjacent region is selected and displayed from the region information of). For example, when the client 500 selects key data for a fast food restaurant, the CPU 405 may display a fast food restaurant selected by the client 500 among various advertisement information stored in the advertisement information database 402. The advertisement information is first detected, and the client 500 among the advertisement information of the fast food restaurant located at a point close to the local information of the client 500 among the detected advertisement information by controlling the local information search unit 415. Displays fast food restaurants near the local information. Accordingly, the client 500 does not need to select advertisement information of adjacent points, which is convenient.

Thereafter, the central processing unit 405 checks which one of the advertisement information is displayed by the client 500 through the input state detector 413 (S22). When one of the advertisement information is selected, the advertiser address is detected. And after detecting the site address of the advertiser 200 corresponding to the advertisement information through the connection unit 416, and connects to the corresponding site address as shown in Figure 6c, 6f and 6i (S23). At this time, the site address of the advertiser 200 corresponding to the advertisement information is preferably configured in a linked form. Accordingly, the client 500 may enter the homepage or the specific page of the corresponding advertiser 200 to order the goods sold by the corresponding advertiser 200 or check the contents of the advertiser 200.

Thereafter, the CPU 405 determines whether the animation currently being displayed has ended (S24), and if the animation has ended, checks whether the client 500 has logged out (S25). If the client 500 is not logged out in this step S25, the process returns to the above step S16 to display a list of animations, and if the client 500 is logged out, the connection state with the client 500 is terminated. And return to the initial state.

As described above, although the specific embodiment (s) have been described in the detailed description of the present invention, various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiment (s), but should be defined by the claims below and equivalents thereof.

As a result, according to the advertisement method and system using the animation according to the present invention, the following advantage (s) occurs.

In other words, by using animation, the advertisement effect is improved, thereby causing the client to purchase and providing the advertiser with an improved advertisement effect at a lower cost.

Claims (9)

In the advertising method of a system where a client and a service provider server are connected through a communication network: Requesting the connected client to input member information including an ID and a password; Determining whether the client is registered as a member by comparing with the registered member information as the client inputs the member information; If the client is registered as a member, the service provider server displaying a list of animation information that can be provided by the service provider server, and requesting to select one of the displayed list; If the client selects any one of the lists, detecting and providing animation information including key data corresponding to the selected list to the client; As the client selects the key data included in the animation information, the advertisement information including location information located at a point adjacent to the client region information of the plurality of advertisement information corresponding to the key data selected by the client Selectively detecting and displaying bays; And Detecting a previously registered site address corresponding to the selected advertisement information when the client selects any one of the displayed at least one advertisement information, and accessing to the address. delete delete delete In a system where a service provider server and a client are connected through a communication network, and the service provider remotely manages the service provider server: The service provider server, An external interface unit for interfacing the communication network with the service provider server; A service provider interface unit for interfacing the service provider and the service provider server; A memory storing a driving program of the service provider server and storing temporary data according to the operation of the service provider server; An advertiser database storing advertiser information including at least the site address of the advertiser, an advertisement information database storing the at least one advertisement information including at least location information, and the at least one key data including the at least one key data An animation database storing animation information and a member database storing member information including at least the ID, the password, and the local information; storing and managing advertiser information, advertisement information, animation information, and member information in a database; Device; An information classification unit classifying the advertiser information, the advertisement information, and the animation information input from the service provider in units of information items; An animation list display unit displaying a list of animations provided by the service provider server; An animation selection request unit requesting the client to select one of the animation lists displayed by the animation list display unit; An animation detection and display unit for detecting and displaying animation information including at least one key data corresponding to the one animation list selected by the client from the storage device; A region information detector for detecting the region information included in the member information of the client currently connected and detecting the position information included in the at least one advertisement information corresponding to the key data selected by the client; An advertisement information detection and display unit for detecting and displaying at least one advertisement information corresponding to the at least one or more key data included in the animation information displayed by the animation detection and display unit from the storage device; An input state detector configured to detect an input state of any one of the at least one key data from the client, and detect an input state of any one of the at least one advertisement information; An advertiser address detection and connection unit for detecting a site address of an advertiser registered in advance in response to the advertisement information detected by the input state detector from the storage device, and accessing the detected site address; And Provide the client with animation information including the at least one key data detected from the storage device in response to the animation list selected by the client, wherein the client of the at least one key data included in the animation information Selectively detects only advertisement information having the location information of an adjacent point from the local information included in the member information among the at least one advertisement information corresponding to the selected key data, and provides the same to the client, and by the client And a central processing unit for controlling access to the site address of the advertiser detected from the storage device in response to the selected advertisement information. delete delete The method of claim 5, wherein the service provider server, A member information input request unit for requesting to input member information including the ID and the password when the client accesses the service provider server; The central processing unit, Determining whether the ID and the password inputted by the client match the ID and the password of the client previously registered in the member database; And provide the animation list to the client only when the determination result is matched. delete