KR20020028044A - Database link keyword portal service method - Google Patents

Abstract

PURPOSE: A method for a database-linked keyword portal service is provided to offer detailed information about a keyword to a user and to offer an advertising/PR(Public Relations) opportunity to a company when a keyword inputted by a user is related with the name or group of articles. CONSTITUTION: The method comprises steps of a search expert and an index technician selecting keywords on web servers and web documents and databasing additional information of each keyword, a robot program examining the usefulness and change period of the connection between keywords and additional information, a netizen logging in the web server or the web document through the Internet, the robot program searching a database with response to the input of keyword, visually differentiating the keyword of the original document when information about the keyword is contained in the database, the robot program expressing the additional information connected to the keyword selected by the netizen as a specific display format with response to the netizen's selection(S205), and reading the contents related with the additional information and running the contents.

Description

Database link keyword portal service method}

The present invention relates to a database link keyword portal service using the Internet. In particular, when a user requests a keyword or category search on a specific web document, the user displays a pre-worked corresponding keyword corresponding to the corresponding search request, and then displays the detailed keyword for the displayed keyword. By displaying the additional information in the same one frame area relates to a database link keyword portal service method to display advertisements associated with the search results in association with the search results.

Sea of Information There is a great deal of information on the Internet. The key to using the Internet is how easy it is for anyone using the Internet to access the information they are looking for. The process of information retrieval is generally performed in the order of analysis of search topics, selection of search terms, creation of search expressions, execution of search, and evaluation of search results.

Search engines were developed to enable users to easily and quickly search for information.

The information retrieval method is divided into a directory search, a keyword search, and a meta search method. The directory search method categorizes information into categories by subject, selects a topic similar to the information to be searched, and searches from the top directory to the sub directory.

The keyword search method is a method of inputting a search in a search box and executing the search engine to find information and outputting the information on a website screen. The meta search method is a method of searching and outputting information registered in a search service company.

Moreover, the Internet is now acting as a new media that enables real-time communication between companies and individuals, and between individuals, rather than a computer-to-network network. Accordingly, interest in various advertisements on the Internet is increasing.

In general, conventional internet advertisements display advertisements in the form of banner and text on main and search results pages and main subpages in two ways, target and non-target, and operating in two ways: monopoly and rolling. Ads are made by advertisers requesting a result page for a particular keyword search.

In the conventional portal search site, a search engine using a meta tag, a keyword search using its own database, and most advertisements using a directory search are used to display advertisements with a specific target on a search result page.

FIG. 1 is a diagram illustrating a general screen output of a conventional internet search. As shown in FIG. 1, when a user requests a keyword or category search on a start screen (home page) of a search engine, information about each site is stored. It will search the database and list only the results.

However, the above-described conventional Internet advertising is very poor in reliability due to a very low search rate.

On the other hand, as a way to overcome the low clickthrough rate of banner ads, Experite has been proposed to display advertisements for search results within the same frame (Preferred Placement). Is placed almost anywhere on the screen, which is now rarely done because it does not go beyond the standard text or banner advertisement.

In addition, most of the advertisements on the Internet are mainly banner advertisements, but problems of placing the banner advertisements in the content area of the web page and degrading the loading speed according to the size of the banner advertisements are considered. In addition, the clickthrough rate of banner ads is significantly lowered in the flood of advertisements, and the flexibility of the banner advertisement method is not high enough to accommodate the needs of advertisers who require differentiation of their advertisements.

Accordingly, there is a demand for developing an advertising method for overcoming the shortcomings of a banner advertisement bound to a web page. The advertising method developed by such a request is a text-type internet text advertising method, which is inserted into a content area. It doesn't take up a lot of space, so it's easy to see and text, not images, so it doesn't affect loading speed.

However, this type of text advertising method has a limitation in expressing information related to advertisements. However, when the user clicks on the advertisement and clicks on it, the user moves to the advertiser's website. It is unknown before. However, all advertisements are selected by the user and entered into the advertiser's homepage, which is limited in time and method.

Looking at the above-mentioned problems with reference to the accompanying drawings, Figure 2 is a view showing a screen for exposing a text-type advertising on a web page according to the prior art.

2, a text advertisement 130 is inserted and provided at the bottom of the main web page 110.

However, the banner advertisement according to the prior art is the oldest Internet advertising method, but can be used as a method of increasing the cyber brand with a steady advertising effect on the web page, the problem of reducing the placement and loading speed for banner advertising and general banner There is a problem that it is difficult to select a banner ad to lead to the advertiser's website for users tired of advertising.

This is because such banner advertisements did not create a continuous advertisement effect because the advertiser's website where the user selected the advertisement was not the website providing the information that the user needed.

As such, existing portal sites not only have to navigate to the site or hypertext-linked documents to obtain the desired information, but also the cumbersome search process and the inconvenience of having to go through several steps. In addition to the shortcomings, the user has to worry about selecting the result items presented through the search procedure.

An object of the present invention for solving the above problems is that when a specific action or query is taken for a specific keyword on the text content on the Internet, the text content is linked to the additional information of the detailed keyword through the indexing operation in a database built in advance When the user takes a special action on a specific keyword, it is displayed in a separate expression window, so that the user can be connected and informed of the specific and detailed additional information about the keyword. When it is associated with product groups, it provides a database link keyword portal service method to provide an opportunity to be used as an exclusive means of promotion for companies that want to advertise / promote.

1 is a general illustration of a screen output during a conventional Internet search.

Figure 2 is an exemplary view showing a screen for exposing a text advertisement on a web page according to the prior art.

Figure 3 is an illustration showing a connection state between any web server and netizens to which the present invention is applied.

4 is an exemplary view when the present invention is applied to the prior art shown in FIG.

5 is an exemplary flow diagram of application of a portal service according to the present invention;

A feature of the database link keyword portal service method according to the present invention for achieving the above object is that a professional searcher and an index technical person participate in selecting a keyword on a web server or a web document, and accordingly the additional information for each selected keyword database. A first process of speechification; In order to index (index) a specific keyword registered in the database through the first process, the automated robot program periodically searches for information on the connection of the additional information of the registered keywords, thereby providing usefulness and a replacement cycle. A second step of inspecting the back; When any netizens log in to the web server or web document used as the source of the first step through the Internet and request indexing of keywords, the robot program of the second step recalls the keyword display requested by the netizen. A third process of searching a database of the first process; A fourth step of visually differentiating the keywords in the original document when there is information on the keywords in the database already established through the search in the third step; When the netizen selects a keyword that is visually differentiated through the fourth process, the robot program of the second process includes: a fifth process of expressing additional information connected to the keyword selected by the netizen in a specific display form on the same frame; And a sixth step of reading the corresponding content from the database and performing the corresponding information when selecting the additional information on the specific keyword expressed in the fifth step.

An additional feature of the database link keyword portal service method according to the present invention for achieving the above object is further comprising a seventh process of analyzing the statistics according to the user behavior pattern after the sixth process.

In addition to the additional features of the database link keyword portal service method according to the present invention for achieving the above object, the additional information includes a dictionary meaning, search information, store information, auction information, bulletin board, chat, question answer information, foreign language translation Additional information such as information, advertisement information, and the location of the corresponding information are included.

As another additional feature of the database link keyword portal service method according to the present invention for achieving the above object, the differentiation method applies a reverse phase, underline flicker, blur, etc., and the display type is Layer, Frame, Tool Box. It is in the form of a back.

The above object and various advantages of the present invention will become more apparent from the preferred embodiments of the present invention described below with reference to the accompanying drawings by those skilled in the art.

First, referring to the background of the technical concept applied in the present invention, unlike the concept of the old portal site that is estranged, the professional searcher and the index technician build a database system.

Until now, other search sites and portal sites have stored only simple information such as URL paths, but improved them to not only simple URL information, but also the dictionary meaning of additional searched keywords, search information related to keywords related to keywords, and Information, auction information, bulletin board, chat, question and answer information, foreign language translation information, advertisement information, etc. are stored in the database. Is handled specially (inverting, underlining, blinking, blurring, etc.), and when the mouse cursor is moved or clicked, a separate expression (LAYER, popup window, toolbox, frame, etc.) appears. Output and connect the link information of the database established through the desired expression method The.

This allows users to print out detailed details without the hassle of search procedures, and directly connects to related companies, making it easy to obtain information and granting exclusive rights to specific keywords. Can be used as a means of publicity. This will play an important role in imprinting sales growth or recognition by providing a company for the sale or recognition of the product to the exclusive advertising / promotion of the keyword.

3 is an exemplary diagram illustrating a connection state between any web server and netizens to which the present invention is applied, and FIG. 4 is a diagram illustrating a case where the present invention is applied to the prior art illustrated in FIG. 2.

At this time, Figure 4 is not shown the actual technical idea of the present invention, it is an exemplary view for explaining the difference with the prior art, it is for easily explaining the application state of the technology according to the present invention.

That is, netizens indicated by reference numerals 210a to 210n log in to any web server to which the present invention is applied via the Internet (or other communication network) indicated by reference numeral 220.

At this time, the home screen or web document provided by the web server is displayed on the screen of the computer used by the netizens, and if the netizens request to display the indexed keywords, the current display is shown as shown in FIG. Pre-registered index words are displayed on the homepage or web document.

At this time, when the user moves the mouse indicated by the reference numeral 200 to one of the index words, that is, the selection (the selection includes a click), a sub-screen window displayed by the reference numeral 210 around the index word is displayed. The data window for the index word is displayed.

In FIG. 4, when an item called a game is indexed, a game item that can be linked to the indexed item, that is, a linkable game item, is displayed, and the connected netizens are displayed in the sub-screen window indicated by reference numeral 210. When the desired information or item exists by referring to the item or data, one of the detailed items displayed in the corresponding sub-screen window is clicked, and the netizen is automatically linked to the selected detail item accordingly.

Therefore, the netizens can reduce unnecessary web surfing, and it can solve the problem of the conventional internet advertisement, which is described in the prior art, for example, in connection with the advertisement.

The technical concept of the present invention has been briefly described above. Hereinafter, the flow of a procedure in the method of database link keyword portal service according to the present invention will be described with reference to FIG. 5.

First, prior to posting the service, as in step S100, a professional surfer (searcher) and indexing technical staff participate to select a keyword on a web server or web document for providing the service, and accordingly, select a keyword for each selected keyword. Database the location of additional information and information such as search information, store information, auction information, bulletin board, chat, question and answer information, foreign language translation information, and advertisement information.

At this time, in step S100, the automated robot program periodically searches for information on the connection of the additional information of the registered keywords for indexing (indexing) the specific keyword registered in the database, and the usefulness of the connection state and the replacement cycle The procedure of checking the back is additionally followed.

Thereafter, through the above-described process to publish a database link keyword portal service according to the present invention, as shown in the accompanying Figure 3 netizens indicated by the reference numerals 210a to 210n is represented by the Internet (or 220) Other network) to log in to any web server to which the present invention is applied.

Therefore, when the netizen requests the indexing of the keyword as in step S201, the robot program searches the database for the keyword requested by the user through the process of step S202.

If there is no information about the keyword in the database already built on the web document that netizens currently request indexing, the flow proceeds to step S203 to display the original document, whereas the information about the keyword is already displayed in the already built database. If yes, the process proceeds to step S204 for the keyword in the original document, for example, as shown in the accompanying FIG. 4, by special processing (a method of reverse, underlining, blurring, etc.), and the corresponding additional information registered in the database. It is connected in a special way (Layer, Frame, Tool Box, etc.) according to the behavior.

Therefore, in step S205, the detailed database linked as shown by reference numeral 210 of FIG. 4 is represented (using a layer, a pop-up window, a toolbox, a frame, etc.), and it is determined in step S206 whether the netizen selects connection information. do.

If it is determined through the process of step S206 that the netizen selects the corresponding information, the process proceeds to step S207 and when the additional information on the specific keyword is selected, the content is read from the database and executed.

In addition, in the present invention, the statistical analysis according to the user behavior pattern is performed.

Therefore, the information and the location of the information to be linked to a specific keyword are built in a database for professional surfers and indexing technicians. When the web document on the Internet is called, the indexing robot includes the web document. Index your keywords. Web documents that have been indexed for a keyword are automatically specialized (such as reversed, underlined, blurred, and so on) on the retrieved keyword, which is used as a means of letting the user know that a database of keywords is in place.

Internet users need only mouse click or click the keyword they want while searching the web document on the Internet to use the database link keyword portal service.

In other words, Internet users place the mouse cursor on or click on the reversed keyword, and the linked database is automatically displayed in the expression window (Layer, popup window, toolbox, frame, etc.) and the detailed database is displayed. If you choose, the plug-in will run accordingly and you can check the details.

While the invention has been shown and described in connection with specific embodiments thereof, it is well known in the art that various modifications and changes can be made without departing from the spirit and scope of the invention as indicated by the claims. Anyone who owns it can easily find out.

As described above, according to the present invention, it provides a user with a solution that can easily obtain the desired information without time consuming for a separate search or information acquisition, and at the same time can be established as a new means of advertising / publicity to the company, This provides an opportunity for increased sales.

That is, ordinary pages of the Internet can be made into a special page that provides various services such as e-commerce, advertising, and promotion by linking keyword indexing and information of the present invention.

Claims (5)

A first step in which a professional searcher and an index technical person participate, selecting keywords on a web server or a web document, and database additional information according to the selected keywords; In order to index (index) a specific keyword registered in the database through the first process, the automated robot program periodically searches for information on the connection of the additional information of the registered keywords, thereby providing usefulness and a replacement cycle. A second step of inspecting the back; When any netizens log in to the web server or web document used as the source of the first step through the Internet and request indexing of keywords, the robot program of the second step recalls the keyword display requested by the netizen. A third process of searching a database of the first process; A fourth step of visually differentiating the keywords in the original document when there is information on the keywords in the database already established through the search in the third step; When the netizen selects a keyword that is visually differentiated through the fourth process, the robot program of the second process includes: a fifth process of expressing additional information connected to the keyword selected by the netizen in a specific display form on the same frame; And And a sixth step of reading the corresponding contents from the database and performing the corresponding information when selecting the additional information on the specific keyword expressed in the fifth step. The method of claim 1, And a seventh process of analyzing statistics according to a user behavior pattern after the sixth process. The method of claim 1, The additional information includes additional information such as dictionary meaning, search information, store information, auction information, bulletin board, chat, question and answer information, foreign language translation information, advertisement information, and the location of the corresponding information. Keyword portal service method. The method of claim 1, The differentiation method is a database link keyword portal service method, characterized in that the application of the reverse phase, underline flicker, blur. The method of claim 1, The display form is a database link keyword portal service method, characterized in that the form of a Layer, Frame, Tool Box.