KR100906927B1 - Method and system for offering branch office search - Google Patents

Abstract

The present invention relates to a method for providing a point search and a system for performing the method. In accordance with an aspect of the present invention, there is provided a method of providing a branch search by performing a site index search using an input search keyword, crawling the searched corresponding site, collecting branch information from the crawled web data, and And providing a point search result according to the collected point information. The step of collecting branch information from the crawled web data includes the steps of calculating a branch page index using the crawled web data, comparing the calculated branch page index with a threshold value and the crawled web data. Organizing the collected branch information.

Branch Search, Branch Page Index, Branch Search Keyword, Search Keyword Counter, Web Data

Description

METHOD AND SYSTEM FOR OFFERING BRANCH OFFICE SEARCH}

1 is a diagram illustrating an overall outline of the present invention for determining whether a search keyword is a branch search keyword and providing a search result of the search keyword.

FIG. 2 is a flowchart illustrating a process of performing a point search on an input search keyword according to an embodiment of the present invention.

3 is a flowchart illustrating a process of collecting branch information from web data crawled from a site according to an embodiment of the present invention.

4 is a diagram illustrating providing a point search result according to the collected point information.

5 is a diagram illustrating a configuration of a point search system according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

501: branch search system

502: search keyword counter

503: branch search keyword determination unit

506: branch information collection unit

508: branch page index comparison unit

The present invention relates to a method and system for a branch search, and more particularly, when a search keyword is determined to be a branch search keyword, a search result is searched using the branch information collected from the crawled web data. To a method and system.

Conventionally, in order to search for a point of a search keyword, a search requester has to search by combining a region name with a search keyword. In this case, when a branch does not exist in the region, a situation in which a result different from the intended one may be exposed may occur, and as the length of the search word is increased, the processing burden of the search server may be increased.

In addition, except that the search requester searches by combining the exact branch name and the search keyword, and generally, in order to search for the branch of the search keyword, the search keyword is searched inside the site or the exact local name where the branch is located again. There was a problem that can only be searched in parallel.

For example, if you enter the search keyword "pizza hut" to place a pizza order, the search requester's intention is to get information near the place you ordered rather than the description and description of the company "pizza hut." Can be. In particular, when there are many branches nationwide, in order to obtain contact information or address information of the branch closest to the current location of the search requester, it is inconvenient to search the branch information separately on the "pizza hut" site. In other words, since a user inputs a search keyword with many points or chain stores, it may also include an intention to obtain information of a branch or chain store. Therefore, it is necessary to automatically search for branch information even if the user inputs only a search keyword.

There is an invention to cope with this problem, but the search target is all keywords, and the method of organizing data point information is also simply related to the content of the site because it is grouped even if all the addresses and phone numbers are included in the web data. There was no.

Therefore, even if only a search keyword is input, a method of providing point information together when a predetermined condition is satisfied is urgently needed.

The present invention has been made to solve the problems of the prior art as described above, the present invention is to determine whether the site search keyword target when entering a search keyword, by using the point information collected from the site indexed by the search keyword The purpose is to provide the results of the branch search.

The method and system for providing a branch search according to the present invention targets a search keyword in which a branch search combining a region name and a search keyword has been previously performed, and specifies a branch in web data crawled from a site indexed with the search keyword. The purpose is to collect branch information by grouping words and area names if they exist.

The method and system for providing a branch search according to the present invention aims to organize more relevant information by collecting branch information on a corresponding page having a branch page index exceeding a threshold.

In order to achieve the above object and to solve the above problems of the prior art, the method for providing a branch search according to an embodiment of the present invention performing a site index search using the input search keyword, the searched corresponding site Crawling (crawl), collecting point information from the crawled web data and providing a point search results according to the collected point information.

According to one aspect of the invention, the step of collecting branch information from the crawled web data step of calculating a branch page index using the crawled web data, comparing the calculated branch page index with a threshold value And organizing branch information collected from the crawled web data.

According to another aspect of the present invention, the providing of the point search result according to the collected point information provides the point search results in the order of location close to the search requester using the point information, and provides the point search results. If it is not possible to provide in the order of location close to the search requester, it is characterized in that the branch search results are arranged in alphabetical order with respect to the title of the branch.

Site search providing system according to an embodiment of the present invention is a site search unit for performing a site index search using the input search keyword, the site crawler to crawl the searched the site, the branch information from the crawled web data It includes a point information collecting unit for collecting and a search result providing unit for providing a point search results according to the collected point information.

According to an aspect of the present invention, the search keyword counter when the search keyword is searched in the form of combined with the region name further includes a search keyword counter and a branch search keyword determination unit for determining whether the search keyword is the target of the site search keyword. The site search unit may perform a site index search using the search keyword input when the site search keyword determination unit determines the search keyword as the target site keyword.

According to another aspect of the present invention, the branch information collection unit for collecting branch information from the crawled web data branch page index calculation unit for calculating a branch page index using the crawled web data, the calculated branch page index And a branch page index comparison unit comparing the threshold value with a threshold value and a branch information management unit organizing branch information collected from the crawled web data.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The method for providing a branch search according to an embodiment of the present invention may be performed by the branch search providing system.

1 is a diagram illustrating an overall outline of the present invention for determining whether a search keyword is a branch search keyword and providing a search result of the search keyword.

When the search word 102 composed of a combination of a local name and a search keyword is received from the terminal 101 of a specific user, the search keyword counter 103 may count and count only the search keyword portion. The search word 102 formed of a combination of a local name and a search keyword is formed of a combination of "Seoul", "Gangnam", "Anyang", "Bundang" and a search keyword "Lotte department store" representing a local name. When the frequency of searching "Lotte Department Store" in combination with the area name exceeds a predetermined criterion, even if the search requester searches only with the search keyword "Lotte Department Store" in the future, the branch information of the search keyword may be provided as a search result. . This is based on the fact that there was a certain frequency of searching by combining the local name with the search keyword in order to search for the location of the search keyword.

Subsequently, when the search keyword 106 is inputted from the terminal 105 of the search requester and the region name is not combined, the branch search keyword determination unit 104 uses the numerical value previously counted by the search keyword counter 103. In the entire branch search that is searched by combining with the local name, it is possible to determine whether the ratio of the branch search searched by combining the search keyword with the local name exceeds a predetermined criterion. The input search keyword may be determined to be a target keyword for a branch search. For example, if the predetermined reference value is set to 10%, and the total frequency of the branch search where the search keyword and the local name are combined and searched is 1 million times, the search keyword 106 whose region name is not combined from the search requester's terminal 105 is selected. In case of inputting "Lotte Department Store", the name of "Lotte Department Store" and "Lotte Department Store" such as "Seoul Lotte Department Store", "Gangnam Lotte Department Store", "Anyang Lotte Department Store", and "Bundang Lotte Department Store" are searched before input. If the frequency of the branch search is 100,000 or more, the search keyword "Lotte department store" exceeds the reference value, so it may be determined that the branch search keyword is the target. If in step 107 of providing a search result, if the rate of the branch search of the search keyword exceeds a predetermined threshold value of the entire branch search, the search results provide the results of the site indexed with the search keyword and the branch information of the search keyword. If not exceeded, the search results of sites indexed by search keywords can be provided without branch search. More specifically, the method of searching for a point will be described with reference to FIG. 2.

FIG. 2 is a flowchart illustrating a process of performing a point search on an input search keyword according to an embodiment of the present invention.

In step S201, it is a step of determining whether a search keyword input from a user is a target point of a keyword. Here, the search keyword may be searched by being combined with a local name, but the search keyword is not combined with a local name and may be regarded as meeting the object of the present invention.

The method of determining whether the keyword is a branch search has been described in detail with reference to FIG. 1. In other words, the ratio of the number searched in the form of the combination of the region name and the search keyword from the specific user at the same time before the current search requester searches or at the same time is a predetermined percentage in the total branch search combined with the region name and the search keyword. In the case where the ratio is exceeded, the intention of the search requester entering the search keyword and searching for the search keyword may be determined to search for the point of the search keyword even though only the search keyword is entered. Therefore, when the search keyword exceeds the predetermined ratio with respect to the search keyword inputted by the search requester, the search keyword is determined as a target keyword for a site search, and thus the site search result of the search keyword and the branch information of the search keyword may be provided together. If not, the search result of the site indexed with the search keyword may be provided without a branch search. In the example of FIG. 1, if the predetermined reference value is 10% and the total number of branch search values searched by combining the search keyword and the local name is 1 million, before the search requester searches for "Seoul Lotte Department Store", " Lotte Department Store, Gangnam Lotte Department Store, Anyang Lotte Department Store, Bundang Lotte Department Store, etc. For example, it can be determined that the standard value is exceeded 10%. Therefore, when a search requester searches for "Lotte Department Store", "Lotte Department Store" is determined to be a keyword for a site search keyword and can be provided with the branch information of "Lotte Department Store" together with the search results of the site indexed as "Lotte Department Store".

In operation S202, when it is determined that the input search keyword is a branch search keyword, the site index search may be performed using the input search keyword. In other words, it can be said that a site indexed by the search keyword is searched.

In step S203, the searched corresponding site may be crawled, and at this time, it may be said that the information is crawled in the entire scope of the corresponding site. Since it is determined that the search keyword is the target of the site search keyword through the step S201, the searched site may be a part of the site information of the search keyword, and the site information may be collected by crawling the site.

In step S204, branch information may be collected using web data crawled from the searched site. If there is a word specifying a branch or a local name in the crawled web data, branch information can be collected in principle. At this time, a word specifying a branch includes a branch, an affiliated store, a branch, an agency, a chain store, or a store, and if the word includes a similar meaning to the branch in addition to the words mentioned, it may be referred to this.

If there is a word or region name that specifies a branch in the crawled web data, the branch information can be collected in principle, but since it is likely to collect search keywords and pointless point information, In this case, the point information may be collected when the point page index and the threshold value are larger than the threshold value. Then, the relevance of the page and the branch information of the site to some extent can be ensured to efficiently collect the branch information. Specific steps for collecting branch information will be described in detail with reference to FIG. 3.

In operation S205, a point search result of the input search keyword may be provided. At this time, a search result of a site indexed with the search keyword and a branch search result using branch information collected from crawled web data may be provided together. The search results of the site may include main store information of the search keyword.

The collected point information may be used to provide a point search result in the order of location close to the search requester. The location information of the search requester can be known using the currently connected IP, the user's login information, the browser cookie information, and the address of the branch can be known using the branch's address information in the crawled web data.

If the branch search results cannot be provided in the order of location close to the search requester, the branch titles can be provided in alphabetical order. If it is difficult to sort the results of the site search in order of location, such as when the user is connected from overseas or the location of the user is difficult, the branch titles are provided in alphabetical order. An example of the branch search result will be described in detail with reference to FIG. 4.

Step S206 may search for a site indexed by the search keyword when the input search keyword is not the target of the site search keyword, and output the search result of the searched site in step S207. In other words, when it is determined that the search keyword input from the search requester is not the target of the branch search keyword, the search result of the site indexed by the search keyword may be directly provided without performing the branch search process for the search keyword.

3 is a flowchart illustrating a process of collecting branch information from web data crawled from a site according to an embodiment of the present invention. The step S204 is shown by dividing it into more specific steps.

In step S301, the branch page index may be calculated using the crawled web data. Branch page index is a numerical value of the relationship between the page of the site and the branch information can be expressed as a regional weight and a branch weight. As the branch page index is higher, it is known that a lot of branch information exists on the corresponding page, and when a predetermined threshold value is exceeded, a requirement for collecting branch information may be satisfied. At this time, the branch page index is composed of the branch weight and the local weight, it can be obtained by the following equation (1).

Branch Page Index =

Here, the point weight is a numerical value indicating how much the word meaning various points expressed on the page of the site is related to the point of the search keyword, and the area weight is a search among various area names expressed on the page of the site. It is a numerical representation of how relevant the keyword is. That is, in order to collect branch information, as mentioned above, a part of a word that specifies a branch in a crawled web data or a part of a region name exist to obtain branch page index and collect branch information. will be. Here, the word for branch may include a branch, an affiliated store, a branch, an agency, a chain store or a store.

In step S302, the point page index obtained in step S301 may be compared with a threshold value. If the point page index is larger than the threshold value, the process proceeds to step S303 to collect point information from the crawled web data. If it is smaller than the threshold value, the process proceeds to step S305 where another search keyword can be input again to increase the branch page index. The threshold may mean the minimum point page index value at which point information may exist on a page of a site indexed with a search keyword. Therefore, regardless of the value of the branch page index value, if the threshold value is exceeded, the branch information to be collected exists on the page.

In operation S303, when the branch page index exceeds a threshold, branch information may be parsed from crawled web data. In other words, the word associated with the point from the web data can be said to be divided into items by analyzing and analyzing the sentence. The items to be parsed are generally a branch name, a branch address, a branch telephone number, and the parsing items may be changed according to a predetermined criterion.

In step S304, parsed point information may be organized from crawled web data. In step S303, the parsing and separation of the branch information may be referred to as a process of collecting the items. It defines the items such as the branch name, branch address, branch telephone number, etc., and stores and organizes the parsed branch information for each item. After the step of organizing, the process proceeds to step S205 of providing a point search result.

When the point page index calculated in step S301 is smaller than the threshold value when compared with the threshold value in step S302, the process proceeds to step S305 and step S306 to go through a feedback process to increase the point page index. .

In step S305, the title of the site indexed by the search keyword input by the user and the nationwide region name may be combined and searched again. Although the search keyword entered by the user is the target of the branch search keyword, it is difficult to collect the branch information because the relation between the relevant page of the searched site and the branch information is low. Therefore, the branch page index that exceeds the threshold is increased through the feedback process. It can be said to be a step to obtain.

In step S306, the re-searched site may be crawled, and the process may return to step S301, and the branch page index may be obtained again by using the web data crawled in the newly searched site. The feedback process through steps S305 and S306 will continue until the calculated point page index exceeds the threshold.

4 is a diagram illustrating providing a point search result according to the collected point information. The interface of the branch search result page 401 may be changed by the system administrator since it corresponds to an embodiment indicating how the branch search result is provided in step S205.

The branch search result page 401 includes a search keyword input portion 402, a category portion 403 of the search keyword, a search result portion 404 for the site indexed by the search keyword, and a branch search result portion 405. Can be. When the search keyword is input from the search requester through the search keyword input unit 402, the point search result may be provided on the point search result page 401 through the steps illustrated in FIG. 2. In the category 403 of the search keyword, the directory to which the search keyword belongs may be displayed step by step.

The search result portion 404 for the site includes the specific information of the site indexed by the search keyword (simple description of the site indexed by the search keyword and URL address, directory, etc.) as shown in FIG. If it is a keyword target, the branch search result portion 405 may provide a branch name, a branch address, a branch telephone number, etc., which are branch information of the search keyword, as a branch search result. If the search keyword is not the target site keyword, the site search result portion 405 will not be included, and only the search result portion 404 for the site indexed by the search keyword will be provided.

The branch search result portion 405 may also provide the main store information of the search keyword, and the branch search result may be provided in order of the position close to the search requester using the collected branch information. The location information of the search requester can be known using the IP, login information, browser cookie information used, etc., and the address of the searcher can be known using the address information of the branch in the crawled web data.

If the branch search results cannot be provided in the order of location close to the search requester, the branch titles can be provided in alphabetical order. In FIG. 4, for example, when a user accesses from Bundang-gu, Seongnam-si, the location search results will be provided in order of Bundang, Jamsil, and Anyang of the Lotte Department Store. If it is difficult to sort in order of location, such as when a user is connected from overseas or when it is difficult to determine the location of the user, the branch titles may be provided in alphabetical order. In the above example, the branch titles may be provided in the order of Bundang, Anyang, and Jamsil. Will be.

5 is a diagram illustrating a configuration of a point search system according to an embodiment of the present invention. The branch search system 501 compares the search keyword counter 502, the branch search keyword determination unit 503, the site search unit 504, the site crawler 505, the branch page index calculator 507, and the branch page index. The branch information collecting unit 506 and the search result providing unit 511 including the unit 508, the branch information parser 509, and the branch information manager 510 may be included.

The search keyword counter 502 may aggregate the search keyword portion when a search keyword and a region name combined form are searched by a specific user before the search keyword is input from the search requester.

The branch search keyword determination unit 503 determines whether the search keyword input from the search requester is the target of the branch search keyword, and the input search keyword may not be combined with the region name. 1 and step (S201), the site search keyword has been specifically described. In brief, the search keyword counter 502 is a search keyword part when the site search is performed by a specific user in combination with a search keyword and a region name. When the numerical value exceeds a predetermined ratio of the total branch search, the search keyword input from the search requester can be determined as the branch search keyword.

In the branch search keyword determination unit 503, the frequency of inputting only the search keyword is reduced due to the learning effect when measuring the search frequency of the search keyword that is already provided with the branch search service. It may be determined that the search keyword is not a target. As a result, the branch search service is stopped for the search keyword, and the combined ratio of the region name and the search keyword is increased, so that the branch search service for the search keyword can be resumed.

Thus, when a branch search service is already provided for the search keyword, if only the search keyword is input from the search requester, the reference discount rate may be applied to a predetermined ratio applied when determining the target of the branch search keyword. In this case, the reference discount rate may be determined as a value obtained by multiplying the frequency of the search keyword by the search keyword by the value obtained by dividing the total search frequency before the point search. The application of the standard discount rate can be reviewed in Table 1 below.

division Search form analysis Standard discount rate Branch Search Service Region Name + Search Keyword Unapplied Search keywords apply Not a branch search service Region Name + Search Keyword Unapplied Search keywords Unapplied

The site search unit 504 performs a site index search using the input search keyword. In other words, the site search unit 504 may search a site indexed by the input search keyword. If it is determined that the search keyword is a target keyword for the site search keyword, the site crawler 505 proceeds to the site search process. Otherwise, the site search result is provided through the search result provider 511 without the site search process. Can be.

The site crawling unit 505 may crawl the information from the corresponding page of the site to collect the branch information of the site indexed by the search keyword. The relevant site of the searched site may be said to collect branch information by crawling the site since the branch information of the search keyword will exist in a certain part.

The branch information collecting unit 506 may include a branch page index calculation unit 507, a branch page index comparison unit 508, a branch information parsing unit 509, and a branch information management unit 510. The branch information collecting unit 506 may collect branch information when a word indicating a branch, an affiliated store, a branch, a chain store, or the like exists in the web data crawled from the site crawling unit 506 or a local name exists. .

The branch page index calculation unit 507 may calculate the branch page index, which is a numerical value representing the relation between the corresponding page and the branch information, using the local weight, the branch weight, etc., from the crawled web data. Since a specific method of calculating the branch page index in FIG. 3 has already been mentioned in step S301, it will be briefly described. The branch page index is the product of the branch weight and the local weight, multiplied by the number of words for the branch and the word for the region, respectively, and the number of all nouns on the page multiplied by the point weight plus the region weight. Divided. The method of calculating the branch page index may be obtained by other methods than the above-mentioned method.

The branch page index comparison unit 508 may compare the branch page index calculated by the branch page index calculation unit 507 with a threshold value. When the branch page index comparison unit 508 exceeds the threshold value, the branch information index parsing unit 509 may crawl the web data. Parsing is performed for each item, and if the threshold value is not exceeded, the site search unit 504 may re-search and feed back to the site title and region name combination. By re-browsing the re-searched site, the branch page index can be obtained by using the branch weight and the regional weight, and the branch page index comparison unit can be compared with the threshold.

The branch information parsing unit 509 may parse branch information from crawled web data when the branch page index exceeds a threshold value, and each item to be parsed is a branch name, a branch address, a branch telephone number, The items may be changed according to the content and structure of the site.

The branch information manager 510 may organize the branch information collected from the crawled web data, and the organizing method may include a method of separating the parsed branch information and storing the parsed branch information for each item. As a result, it can be said that the branch information of the search keyword that organizes branch information is databased by item.

The search result providing unit 511 may provide a branch search result of the search keyword and may provide a search result of a site indexed with the search keyword. In this case, the branch search results may be provided in the order of the nearest position by using the position information of the search requester and the branch information. If the location can not be provided in the order of the nearest location, the results of the branch search can be provided in alphabetical order with respect to the title of the branch. Specific examples of the search results may be referred to as already mentioned in FIG. 4.

The method for providing a point search according to the present invention can be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

According to the present invention, by determining whether a search keyword inputted from a search requester is a target keyword for a branch search keyword, collecting branch information from a site indexed with the search keyword can provide an effect of providing a branch search result without separately writing a local name. .

According to the present invention, a word and a local name for specifying a branch point in a web keyword crawled on a site indexed by the search keyword are targeted for a search keyword in which a branch search combining a region name and a search keyword is performed. By collecting the branch information by grouping in, it is possible to obtain the branch retrieval that has high relevance and high similarity to the site indexed by the search keyword.

According to the present invention, since the process of organizing the corresponding page using the branch page index exceeding the threshold value, it is possible to obtain the effect of organizing more relevant branch information for the corresponding page.

Claims (38)

Performing a site index search using the entered search keyword; Crawling a site searched through the site index search; Collecting branch office information on the search keyword from web data crawled on the searched site; And Providing a point search result according to the collected point information Including, The point search results, And a site search result indexed with the search keyword. The method of claim 1, The step of performing a site index search using the entered search keywords, Determining whether the search keyword is a subject of a keyword for a branch search by using a branch search ratio searched by combining the search keyword and a local name; And If the search keyword is determined to be the target keyword for the site search, performing a site index search using the input search keyword Point search providing method comprising a. The method of claim 2, Determining whether the search keyword is a target keyword for a branch search, In the case of the branch search rate searched in the form of combining the search keyword and the region name for the whole branch search exceeds the threshold value of a preset branch search rate, the search keyword is determined as the target of the branch search keyword. How to Provide. The method of claim 3, The branch search rate is, When the search keyword is searched in a form combined with the region name, the method for providing a point search, which can be obtained by counting the search keyword portion. The method of claim 3, The determining of whether or not the search keyword is a target keyword for a point search is: When a branch search service is provided for the search keyword and is searched in the form of only the search keyword, when determining the target of the branch search keyword, the branch search rate is searched in advance in the form of a combination of the search keyword and the local name for the entire branch search. Method of providing a branch search, characterized in that to apply the set standard discount rate. The method of claim 5, The standard discount rate is, The method of claim 1, wherein the frequency of the search keyword is calculated by multiplying the frequency searched by the search keyword by a value obtained by dividing the total search frequency before the point search. The method of claim 2, Determining whether the search keyword is a target keyword for a branch search, Performing a site index search using the inputted search keyword when it is determined that the search keyword is not a target of the branch search keyword; And Providing search results of the site without branch search Point search providing method comprising a. The method of claim 1, Crawling the searched site, Point search for crawling the branch information in the entire range of the site searched by the search keyword. The method of claim 1, Collecting the point information for the search keyword, If there is a word specifying a point in the crawled web data or a local name is characterized in that to collect branch information, The word specifying the point is A method for providing a branch search comprising at least one of a branch, an affiliated store, a branch, an agent, a chain, or a store. The method of claim 1, Collecting the point information for the search keyword, Calculating a branch page index using web data crawled from the searched site; And Comparing the calculated point page index with a threshold for a preset point page index Including, The step of calculating the branch page index, Method for providing a point search, characterized in that calculated by the following equation 2 using the point weight and the local weight extracted from the web data crawled from the searched site. Branch Page Index =

Here, the branch weight is a weight for a branch word, and the word indicating the branch is a word containing a branch including a branch, a branch, an agency, and an affiliate store, and the region weight is a weight for a region word, and the region The word refers to the name of the region extracted from the national administrative and legal codes. delete delete The method of claim 10, The threshold is And a minimum point page index at which point information can exist on a page of the site indexed by the search keyword. The method of claim 10, Parsing branch information from the crawled web data when the branch page index exceeds a threshold for a preset branch page index. Point search providing method further comprising. The method of claim 14, Parsing branch information from the crawled web data, Point search method for parsing from the crawled web data to a branch name, branch address, branch telephone number. The method of claim 10, If the branch page index does not exceed a threshold for a preset branch page index, performing a site index search again with a search keyword that is a combination of a title and a region name of a corresponding site; Crawling the corresponding site indexed by the search keyword; And Recalculating the branch page index from the web data crawled on the site Point search providing method further comprising. The method of claim 10, Organizing branch information collected from the crawled web data; More, Organizing the branch information collected from the crawled web data, The method of claim 1, wherein the parsed branch information is separated from the crawled web data and stored for each item. delete The method of claim 1, Providing a point search result according to the collected point information, The method for providing a branch search, comprising: providing a branch search result including main store information of the search keyword. The method of claim 19, The step of providing a point search results according to the collected point information, The method for providing a point search, wherein the point search results are provided in the order of location close to the search requester using the point information. The method of claim 20, The step of providing a point search results according to the collected point information, And if the point search results cannot be provided in order of location close to the search requester, the point search results are arranged in alphabetical order with respect to the title of the point. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 1 to 10, 13 to 17, or 19 to 21. A site search unit for performing a site index search using the input search keyword; A site crawler that crawls a site searched through the site index search; A branch information collecting unit which collects branch office information from web data crawled in the searched site; And Search result providing unit for providing a branch search results according to the collected branch information Including, The point search results, And a site search result indexed with the search keyword. The method of claim 23, wherein A search keyword counter for counting a search keyword portion when the search keyword is searched in combination with a region name; And A branch search keyword determination unit that determines whether the search keyword is the target of the branch search keyword by using the branch search ratio searched by combining the search keyword and the region name based on the aggregated search keyword portion. Point search providing system further comprising. The method of claim 24, The site search unit, And the site search keyword determining unit performs a site index search using the input search keyword when the search keyword is determined as the target of the site search keyword. The method of claim 24, The point search keyword determination unit, If the ratio of the branch search that is searched in the form of combining the search keyword and the region name for the entire branch search exceeds the threshold value of the preset branch search ratio, the branch search is determined to be the subject of the branch search keyword. Provide system. The method of claim 26, The point search keyword determination unit, When a branch search service is provided for the search keyword and the search keyword is searched only in the form of the search keyword, a predetermined value is set to the rate of the branch search which is searched by combining the search keyword and the region name for the entire branch search when determining the target of the branch search keyword. Branch search providing system, characterized in that to apply a reference discount rate. The method of claim 27, The standard discount rate is, And a point search weight of the search keyword is multiplied by a value obtained by dividing the total search frequency before the point search by the frequency searched with the search keyword. The method of claim 24, The site search unit, When the site search keyword determination unit determines that the search keyword is not the target site search keyword, site index search is performed using the input search keyword. The search result providing unit, And provide a search result of the site indexed by the search keyword that does not include the point search result. The method of claim 23, wherein The point information collecting unit, If there is a word specifying a point in the crawled web data or a local name is characterized in that to collect branch information, The word specifying the point is Branch search providing system comprising at least one of a branch, affiliated stores, branches, agents, chain stores or stores. The method of claim 23, wherein The point information collecting unit, A branch page index calculator for calculating branch page indexes using the crawled web data; And A branch page index comparison unit comparing the calculated branch page index with a threshold for a preset branch page index Including, The point page index calculation unit, Point search system using the point weight and the local weight extracted from the crawled web data through the following equation (3). Branch Page Index =

Here, the branch weight is a weight for a branch word, and the word indicating the branch is a word containing a branch including a branch, a branch, an agency, and an affiliate store, and the region weight is a weight for a region word, and the region The word refers to the name of the region extracted from the national administrative and legal codes. The method of claim 31, wherein The threshold is A branch search index providing system, characterized in that the minimum branch page index that the branch information may exist in the pages of the site indexed by the search keyword. The method of claim 31, wherein A branch information parsing unit for parsing branch information from the crawled web data when the branch page index exceeds a threshold for a preset branch page index. More, The point information parsing unit, Point search system, characterized in that parsing from the crawled web data to a branch name, branch address, branch telephone number. The method of claim 31, wherein The point page index calculation unit, If the branch page index does not exceed a threshold for a preset branch page index, the branch page index is recalculated using web data crawled from a site indexed by a search keyword combining the site title and region name. Point search providing system, characterized in that. The method of claim 31, wherein Branch information management unit for organizing the branch information collected from the crawled web data More, The branch information management unit, A system for providing a point search, wherein the parsed point information is separated from the crawled web data and stored for each item. The method of claim 23, wherein The search result providing unit, Point search providing system comprising a point search result including the main information of the search keyword. The method of claim 36, The search result providing unit, And providing the point search results in the order of location close to the search requester using the point information. The method of claim 37, The search result providing unit, And when the location search results cannot be provided in order of location close to the search requester, the location search results are arranged in alphabetical order with respect to the title of the location.

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