KR20020003791A - A multimedia moving picture advertising service system and a service method on the network - Google Patents

Abstract

PURPOSE: A multimedia moving picture advertising service system and method is provided to access a moving picture advertisement through an advertisement window by providing a program capable of displaying a screen of the moving picture advertisement to a user terminal connected through a network. CONSTITUTION: A user executes a web browser built in a user computer(100) and connects to the Internet(300). An advertiser assigns moving pictures to advertisement contents stored in an advertisement database(220) in which the advertisement contents are stored. In addition, the advertiser connects to the Internet(300) through an advertiser server(210). A router(400) optimizes a path for transmitting information requested by the advertiser. A web server(500) connects one or more advertisement contents with the user computer(100). In addition, the web server(500) provides a web page requested by the user. A moving picture server(600) provides information on moving picture advertisements. A database server(700) stores user information, files of the moving picture advertisement and statistical information.

Description

Multimedia video advertising service system and service method {A MULTIMEDIA MOVING PICTURE ADVERTISING SERVICE SYSTEM AND A SERVICE METHOD ON THE NETWORK}

The present invention relates to a multimedia video advertising service system and a service method, and more particularly, to an advertising service system and a service method capable of maximizing an advertisement effect by providing a video advertisement through a video advertisement window in real time.

As the Internet becomes widespread to general users and the explosive increase in the use of the Internet by the users, advertisements in the cyber space using the Internet have spread. In addition, various techniques for providing such advertisement through the Internet have already been developed and used. Unlike advertising through unilateral advertising media such as radio, TV, and cable TV, the advertisement through the Internet has the advantage of enabling one-to-one advertisement according to the consumer's propensity and identifying the user watching the advertisement. In addition, there is an advantage that can provide information to the user by measuring the distribution network as the advertisement itself, and measure the effect on the advertisement. This Internet advertising technique is showing various effects such as banner advertisement, pop-up advertisement, mouse cursor advertisement and so on as a significant advertisement.

However, such a conventional internet advertisement technique cannot simultaneously advertise animation or sound effects in conjunction with an advertisement screen, and the actual advertisement is also made only on a web page, thereby gradually weakening the effect as an advertisement.

In order to solve the above problems, the technical problem to be achieved by the present invention is to provide a program that displays an advertising window for displaying a video advertising screen on the user terminal connected via a network, allowing the user to familiarize the video advertising through the advertising window The purpose is to make it accessible.

In addition, another object is to provide one or more additional information services through the advertisement window.

1 is a block diagram illustrating a multimedia video advertisement service system according to an exemplary embodiment of the present invention.

2 is a view showing a video advertisement window according to an embodiment of the present invention.

3 is a flowchart illustrating a video advertisement service method according to an exemplary embodiment of the present invention.

Multimedia video advertising service system according to one feature of the present invention for achieving the above object,

When a user terminal is physically connected through a network by a user and an advertiser terminal is physically connected through the network by an advertiser, an advertisement service that receives advertisement data from the advertiser terminal and transmits the advertisement data to the user terminal. In the system,

A first server storing at least one video advertisement data and at least one user information;

A second server providing the video advertisement data stored in the first server to the user terminal; And

It is physically connected to the first and second servers, and receives the video advertisement data request of the user through at least one cyber document so that the user can be provided with the advertisement data through the network. The third server that maintains the connection

It includes.

Multimedia video advertising service method according to another aspect of the present invention,

When the user terminal is physically connected through the network by the user and the advertiser terminal is physically connected through the network by the advertiser, the advertisement data is received from the advertiser terminal and stored in the information storage device, and stored in the information storage device. An advertisement service method using an advertisement service system for transmitting the stored advertisement data to the user terminal,

A first step of storing and executing a first advertisement expression program representing multimedia video advertisement data in the user terminal;

A second step of playing back the multimedia video advertisement data by the first advertisement expression program executed in the user terminal; And

A third step of processing playback statistics of the multimedia video data of the user;

It includes.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a multimedia video advertisement service system according to an exemplary embodiment of the present invention.

As shown in FIG. 1, in the multimedia video advertisement service system according to an embodiment of the present invention, a user is physically connected to the Internet 300 by executing a web browser embedded in the user computer 100, and an advertiser The router 400 assigns a video to the advertisement content stored in the advertisement database 220 in which the content is stored, and is physically connected to the Internet 300 through the advertiser server 210 to optimize a transmission path of information requested by a user or an advertiser. ; A web server 500 that physically connects one or more advertisement contents with the user computer 100 to provide a web page requested by the user; A video server 600 that provides video advertisement information through a video advertisement window of the user computer 100; And a database server 700 that stores user information, video advertisement files, and advertisement statistics.

The web server 500 may include a web page providing module 510 for displaying a web page corresponding to a content selected by a user on a web browser of the user computer 100; An automatic upgrade module 520 for reviewing the video advertisement program downloaded and stored in the user computer 100 to upgrade new information; An automatic link module 530 for linking and moving to an advertisement website when the user selects an advertisement screen or content on the video advertisement window; A statistics module 540 for processing statistics related to watching a video advertisement of a user; A cumulative score processing module 550 for granting points by processing cumulative scores according to time and time according to a user's watching a video advertisement; It includes a database interworking module 560 to call the information stored in the database server 700, and to store the input information.

The video server 600 includes a video program support module 610 for downloading a video advertisement program to the user computer 100 so that a user can watch a multimedia video advertisement through a video advertisement window; A video encoder 620 which compresses or converts the video advertisement file so that the video advertisement file can be transmitted to the user computer 100; And a video advertisement module 630 for supporting the advertisement information through the streaming technology on the video advertisement window of the user computer 100 to watch the video advertisement.

Each module of the web server 500 and the video server 600 may be a device that performs each function, a program that processes each function, and the present invention is not limited to the embodiment.

The database server 700 includes a user information database 710 for storing user ID and password information for at least one user and detailed information about the user; An advertisement statistics database 720 for storing advertisement viewing statistics information watched by the user; And a video file database 730 that stores a video file related to advertisements that a user can watch.

Each database of the database server 700 may be an information storage medium storing unique information, or may be a single database in which each database is integrated, and the present invention is not limited to the embodiment.

2 is a view showing a video advertisement window according to an embodiment of the present invention.

As shown in FIG. 2, a video advertisement window according to an embodiment of the present invention includes: an advertisement display area 611 showing a video advertisement viewed by a user and advertisement text of the corresponding advertisement; A site linking function area 612 for allowing a user to be connected to the homepages of various classified websites: an add-on area 613 for enabling users to chat, e-mail and check points; A search function area 614 for enabling a user to search for information desired by a user, a product related to an e-commerce, a text message, a dictionary search related to a word description, and the like; A search word input area 615 for performing a word search to be searched by a user; An additional point display area 616 that displays content of points granted according to the advertisement viewing of the user; And an end / hide function area 617 capable of terminating or hiding the video advertisement window.

Hereinafter, with reference to the accompanying drawings for the operation of the multimedia video advertising system according to an embodiment of the present invention will be described in detail.

3 is a flowchart illustrating a video advertisement service method according to an exemplary embodiment of the present invention.

When a user runs a web browser (not shown) of the user computer 100, the user computer 100 is physically connected to the Internet 300. When a user inputs a Uniform Resource Locator (URL) of a website that provides a video advertisement service on a web browser, the web page providing module 510 of the web server 500 displays a web page representing a homepage on a web browser. Mark on. When a user selects a download area of a web page (not shown) to download a video advertisement program displayed as shown in FIG. 2 to view a video advertisement, the video program support module of the video server 600 ( 610 downloads a video advertisement program to a data storage device (not shown) of the user computer 100. Hereinafter, a description will be given on the assumption that the video advertisement program is downloaded to the data storage device in the user computer 100.

As shown in FIG. 3, the advertiser creates a video advertisement including advertisement contents, video, audio, movie, sports, entertainment, etc. and provides the same to the video advertisement service system (S100). The video advertisement file provided by the advertiser is stored in the video file database 730 by the database interworking module 560 of the web server 500 (S110).

When the user operates the user computer 100 (S120), a video advertisement program stored in a data storage device (not shown) of the user computer 100 is automatically loaded and loaded on the monitor screen of the user computer 100. The video advertisement window is displayed (S130). In an exemplary embodiment of the present invention, the present invention is always present on the monitor screen of the user computer 100 and can be moved, but the present invention is not limited thereto.

The video advertisement program requests access to the web server 500, and the automatic upgrade module 520 of the web server 500 checks whether there is an addition of new content or a changed module of the video advertisement program. Check (S140). The automatic upgrade module 520 determines whether there is changed information (S150), and if there is a change, automatically downloads a module of changed content or adds new content to the video advertisement program downloaded to the user computer 100. Update the video advertising program (S160). If no changes are made, the user logs in without downloading.

The user logs in through a video advertisement program (S170), and the database interworking module 560 of the web server 500 stores the user ID and password information stored in the user information database 710 by referring to the user ID and password information input by the user. The user information is retrieved to process authentication of the user (S180). When authentication of the user is completed, the database interworking module 560 searches for the accumulated points stored in the user database and displays accumulated points in the additional point display area 616 of the video advertisement window (S190). The user can utilize the accumulated points for e-commerce.

When the user selects the advertisement display area 611 of the video advertisement window and the site linking function area 612 that allows the user to be connected to the homepages of various classified websites, the auto link module 530 may select the corresponding web site. Automatic link to the site. Add-on area 613 to enable users to chat, e-mail, and point-to-point confirmation, and a search function to enable searching of information desired by the user, a product related to e-commerce, a text message, and a dictionary search related to a word description. If the user selects the area 614 and the search word input area 615 for the user to search for a word to be searched, the web page providing module 510 enables information search according to the selection of the corresponding area.

The video advertisement module 630 of the video server 600 calls the video advertisement file stored in the video file database 730 through the database interworking module 560 and converts the video encoder 620 into the information format required for transmission. Do it. The video advertisement module 630 provides the video advertisement contents in an unicast or multicast manner to an Active Streaming Format (ASF) file which is a file format for a streaming service prepared in advance (S200).

Here, streaming refers to a technology that can process the transmitted data as if it is a continuous and continuous flow of water. FS is a streaming media format that supports audio, video, slide shows, synchronized events, and more. Unicast refers to communication between a single sender and a single receiver on a network, similar to the term point-to-point communication used previously. Multicast is one of the data transmission methods of the Internet, and means a method in which one or more senders transmit data to one or more specific receivers, and is used in applications such as Internet conferencing.

The user views the video advertisement through the advertisement display area 611 of the video advertisement window (S210), and while the user determines the end point of the viewing of the video advertisement (S220), the end / hiding function area of the video advertisement window ( 617). By the end of the user's video ad viewing, the cumulative score processing module 550 of the web server 500 calculates the accumulated point corresponding to the measurement time by measuring the user's video ad viewing time, the calculated cumulative point information The information is stored in the database 710 (S230). At the same time as storing the accumulated points, the accumulated score processing module 550 displays the accumulated points according to the viewing time in the additional point display area 616.

The statistics module 540 processes the statistics on the advertisement contents viewed by the user, and stores the processing result contents in the advertisement statistics database 720 (S240). The statistics module 540 transmits statistical information, such as how many advertisements the user has seen and how many times the user clicks the video advertisement window, to the advertiser server 210 through the web server 500 (S250). The advertiser server 210 receives the statistically processed information (S260), stores the information in the advertisement database 220, and then uses the advertisement marketing strategy.

When the user clicks on the advertisement displayed in the advertisement display area 611 of the video advertisement window (S270), the automatic link module 530 of the web server 500 automatically links to the corresponding advertisement providing website according to the user's click. (S280). When the user selects the site linking function area 612 that allows the user to be classified and displayed to the homepages of various displayed websites (S290), the automatic link module 530 automatically links to the corresponding website according to the user's click (S280). ).

The embodiment of the present invention is only one embodiment, and many variations and modifications may be made to the configuration of the component and the video advertisement window according to the embodiment of the present invention without departing from the gist of the present invention. .

As described above, the multimedia video advertisement service system and service method of the present invention provide a program that displays an advertisement window displaying a video advertisement screen on a user terminal connected through a network, so that the user can be familiar with the advertisement through the advertisement window. By making contact with, you can maximize the effect of advertising.

In addition, by providing one or more additional information services through the advertisement window, the user can use the additional information which is interesting and beneficial, and can obtain substantial benefits by using the accumulated points.

In addition, advertisers can obtain the result statistics of the advertisement through the video advertisement window that is different from the TV advertisement that is aired to an unspecified number, so that it can be used for advertisement marketing, and the electronic product that sells the product through the advertisement. Since it is connected to a commerce site, it can induce a user to purchase a product.

Claims (16)

When a user terminal is physically connected through a network by a user and an advertiser terminal is physically connected through the network by an advertiser, an advertisement service that receives advertisement data from the advertiser terminal and transmits the advertisement data to the user terminal. In the system, A first server storing at least one video advertisement data and at least one user information; A second server providing the video advertisement data stored in the first server to the user terminal; And It is physically connected to the first and second servers, and receives the video advertisement data request of the user through at least one cyber document so that the user can be provided with the advertisement data through the network. The third server that maintains the connection Multimedia video advertising service system comprising a. The method of claim 1, wherein the first server A user information database for storing user authentication information about one or more of the users and detailed information about the user; A video advertisement statistics database for storing advertisement viewing statistics data information viewed by the user; Video file database for storing the advertisement-related video file that the user can watch Multimedia video advertising service system comprising a. The method of claim 1, wherein the second server A video program support module for downloading the first advertisement expression program to the user terminal so that the user can watch a multimedia video advertisement; A video transmission module for compressing or decompressing a file including a video advertisement content to be transmitted to the user terminal; The video advertisement module supports the video advertisement data to the user terminal so that the video advertisement can be viewed by streaming the data. Multimedia video advertising service system comprising a. The method of claim 1, wherein the third server A cyber document providing module displaying a cyber document corresponding to the content selected by the user on the user terminal; An automatic upgrade module for reviewing the first advertisement expression program stored in the user terminal and adding new information; An automatic link module that executes the first advertisement expression program and selects an advertisement screen or content displayed on the user terminal and links to the corresponding advertisement site; A statistics module for processing statistics related to viewing of a video advertisement of the user; A cumulative score processing module for assigning points by processing cumulative scores according to time and time according to the user's watching a video advertisement; Database interworking module for calling the information stored in the first server, and stores the input information Multimedia video advertising service system comprising a. The method according to claim 1 or 3 or 4, The first advertisement expression program Multimedia video advertising service system, characterized in that for viewing the video advertising data through a video advertising window. When the user terminal is physically connected through the network by the user and the advertiser terminal is physically connected through the network by the advertiser, the advertisement data is received from the advertiser terminal and stored in the information storage device, and stored in the information storage device. In an advertisement service method using an advertisement service system for transmitting the stored advertisement data to the user terminal, A first step of storing and executing a first advertisement expression program representing multimedia video advertisement data in the user terminal; A second step of playing back the multimedia video advertisement data by the first advertisement expression program executed in the user terminal; And A third step of processing playback statistics of the multimedia video data of the user; Multimedia advertising service method comprising a. A first step of storing and executing a first advertisement expression program representing multimedia video advertisement data in the user terminal; A second step of playing back the multimedia video advertisement data by the first advertisement expression program executed in the user terminal; And A third step of processing playback statistics of the multimedia video data of the user; Multimedia video advertising service method comprising a. The method of claim 6, wherein the first step Operating the first advertisement expression program on the user terminal when the user operates the user terminal; Retrieving whether or not new program information of the first advertisement expression program is retained; Adding the new program information to the first advertisement program according to the searched content. Multimedia advertising service method comprising a. The method of claim 6, wherein the second step Displaying a cumulative score according to the user watching the multimedia video advertisement; A fourth step of displaying and playing the multimedia video advertisement corresponding to the user's selection on the user terminal; Multimedia advertising service method comprising a. The method of claim 6, wherein the third step When the user finishes watching the multimedia video advertisement data, calculating a viewing time of the multimedia video data of the user and assigning a cumulative score to the user; Statistically processing the number of times the user views the multimedia video data and the access of the multimedia video data; Transmitting statistically processed information to the advertiser terminal Multimedia advertising service method comprising a. The method of claim 8, wherein the fourth step And when the user selects an advertisement represented on the user terminal or when the user selects the content displayed on the user terminal, moving to a site related to the advertisement. The method of claim 6 or 7, wherein the first advertisement expression program is Multimedia video advertising service method characterized in that to view the video advertising data through a video advertising window. A first step of storing and executing a first advertisement expression program representing multimedia video advertisement data in a user terminal; A second step of playing back the multimedia video advertisement data by the first advertisement expression program executed in the user terminal; And A third step of processing playback statistics of the multimedia video data of the user; Computer-readable storage medium comprising a. The method of claim 12, wherein the first step Operating the first advertisement expression program on the user terminal when the user operates the user terminal; Retrieving whether or not new program information of the first advertisement expression program is retained; Adding the new program information to the first advertisement program according to the searched content. Computer-readable storage medium comprising a. The method of claim 12, wherein the second step Displaying a cumulative score according to the user watching the multimedia video advertisement; A fourth step of displaying and playing the multimedia video advertisement corresponding to the user's selection on the user terminal; Computer-readable storage medium comprising a. The method of claim 12, wherein the third step When the user finishes watching the multimedia video advertisement data, calculating a viewing time of the multimedia video data of the user and assigning a cumulative score to the user; Statistically processing the number of times the user views the multimedia video data and the access of the multimedia video data; Transmitting statistically processed information to the advertiser terminal Computer-readable storage medium comprising a. The method of claim 14, wherein the fourth step And when the user selects an advertisement displayed on the user terminal, or when the user selects the content displayed on the user terminal, moving to a site related to the advertisement.