KR20010087100A - A dynamic advertising system and method thereof - Google Patents

Abstract

PURPOSE: A dynamic advertising system and method is provided to display a dynamic advertisement moving in various forms at a display area under GUI(Graphical User Interface) environment. CONSTITUTION: A user inputs an advertising window loading condition(802) and waits for the loading condition(804). The user loads an advertising window image and grants a coordinate value(806). Then the user judges whether a hyperlink exists in the advertising window(808). In case that the hyperlink exists in the advertising window, the user judges whether an on click event is generated in the advertising window(810). If the on click event is generated, the user judges whether input has been made so as to be loaded in another window(812). If so, the user creates a new window or a new entity(814) and loads a relevant link or service into the new window(816). Then the user judges whether an image to be rotated exists(822).

Description

Dynamic advertising system and method

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a computer system and method for dynamically displaying advertisements, and more particularly, to an apparatus for displaying dynamic advertisement moving in various ways in a display area under a graphical user interface (GUI) environment, and a method thereof. It is about a method.

BACKGROUND With the development of computer technology, a graphical user interface has been developed and widely used to facilitate user interaction with a computer system. In general, in a computer system employing a graphical user interface, a plurality of windows are displayed on a two-dimensional plane displayed by a display device of the computer system, and a specific application program is executed within the windows. This is sometimes called a 'window type operating system'.

In this conventional windowing operating system, a so-called 'dialog box' dialog box or a separate dialog box is displayed to display a specific advertisement to the user while the user executes an application and performs an operation. The window creation method was used, and such a dialog box or a separate window had a problem of interrupting the user's work.

In other words, this method is offensive to the user because it must interrupt the user's work regardless of the user's will (dialog box method), or open a new window that hides or is hidden by the user's work window (a separate window creation method). There is a problem that the work speed is reduced by giving a lot or wasting resources of the system. Moreover, this method of displaying advertisements allows the user to ignore or easily terminate the displayed information, which has the disadvantage of not functioning as an advertisement displaying manner.

Meanwhile, in recent Internet web pages, a method of allocating a so-called 'banner' or a box-type advertisement area to an area displayed by a web browser is used. However, such a banner or box-type advertisement is often arranged in a peripheral area of the web page other than the display area of the intended content, and visitors to the web page are interested in information displayed in an area other than the desired content. The tendency to tilt is so small that the actual advertising effect is known to be minimal. Furthermore, there is a disadvantage that the advertisement in the form of a banner or a box is displayed only when the web browser is activated.

SUMMARY OF THE INVENTION The present invention has been made to solve the problems of the prior art, and an object of the present invention is to implement a system, a method and a method for displaying a dynamic advertisement moving in various ways in a display area in a user's display device. The present invention provides a computer-readable recording medium having recorded thereon a program.

1 is a conceptual block diagram of a dynamic advertising system according to the present invention.

2 is a flowchart of a first embodiment of a dynamic advertising method according to the present invention;

2A-2C are source code listings implementing the flow chart of FIG.

3 is a flowchart of a second embodiment of a dynamic advertising method according to the present invention;

Figure 4 is a source code list of a third embodiment of a dynamic advertising method according to the present invention.

5 is a flowchart of a fourth embodiment of a dynamic advertising method according to the present invention;

5A-5D are source code listings implementing the flow chart of FIG.

FIG. 6 is a flow diagram illustrating a technique for enabling coordinates on a screen regardless of scrollbars. FIG.

6A-6B are source code listings implementing the flow chart of FIG.

7 is a flowchart of a fifth embodiment of a dynamic advertising method according to the present invention;

7A is a conceptual diagram related to the fifth embodiment of the present invention.

8 is a flowchart of a sixth embodiment of a dynamic advertising method according to the present invention;

9 is a flowchart of a seventh embodiment of a dynamic advertising method according to the present invention;

In order to achieve the above object, the present invention provides a dynamic advertisement display including a server computer for providing an advertisement in the form of a computer-readable file for a particular product or service and a user computer connected to the server computer to receive the advertisement. A system, comprising: an advertisement display control module connected to the user computer to display the advertisement in a preset manner, wherein the advertisement display control module is configured to interact with the user and the web page being displayed together with the advertisement. It provides a dynamic advertisement display system and an advertisement display method using the system characterized in that it comprises a manner mode control module for displaying the advertisement without disturbing.

In addition, the present invention provides a file loading module for loading an advertisement and / or application program in the form of a computer readable file for a specific product or service to the computer, and the advertisement and / or application program loaded by the file loading module. A dynamic advertisement display system comprising a display module for displaying a display device and a pointing device for interfacing with the display module and a user, the dynamic advertisement display system comprising: an advertisement display control module for displaying the loaded advertisement in a preset manner; The control module includes a silent mode control module for displaying the advertisement without interrupting interaction between a window being displayed together with the advertisement and a user of the computer system. It provides advertising display method using the system.

Hereinafter, with reference to the accompanying drawings, the configuration of the present invention will be described in detail. In the following description, a typical web page and a case of using a web browser therefor have been described as an example. However, if the person skilled in the art of the present invention has a general knowledge, the technical concept of the present invention may be applied to other application programs used in a computer system. It will be appreciated that it can be applied directly.

In general, if one layer or image is defined and given coordinate values to move, the range of expression becomes smaller and the program technique that can be applied to the advertisement image decreases. This is a technical problem that occurs when layering an advertisement image and displaying it on the screen. As the layer is activated at the top, it interferes with the operation of links, buttons, or text fields, and interacts with the mouse pointer and the web page. There is a problem that is lost. Such difficulties can be solved by some embodiments of the present invention, as described below.

According to a first embodiment of the present invention, two or more layers that are independent of each other are simultaneously used in an area displayed on a user's display device. That is, a layer for displaying content originally provided by a web page and a layer for displaying an advertisement regarding a specific product or service are independently operated as described below. In this way, various script techniques can be applied to the layers for displaying an advertisement without affecting the inherent function of the contents contained in the web page, thereby controlling the advertisement to move freely or in a specific manner within the display area. can do.

In other words, first define the top layer Layer (1) and then define another layer in the Layer (1) area. Let's call this Layer (2). The area of Layer (1) can be assigned to the most efficient by analyzing the path of advertisement, but the shape can be freely designated.

Next, the layer (2) is loaded with the image of the advertisement target, and the layer (2) script in the layer (1) to specify the coordinate value and give the movement

And basically, the following events apply to Layer (1):

1) onclick (when mouse is clicked on the relevant layer) In the event handler, apply hidelayer action to Layer (1).

2) Onmouseover (when the mouse is moved over the layer) In the event handler, apply the hidelayer action to the layer (2).

3) Onmouseout (when the mouse moves out of the layer) In the event handler, apply the showlayer action to the Layer (2).

The following event applies to Layer (2).

1) In the onclick event handler, apply a hidelayer action to Layer (1).

2) In the onmouseover event handler, apply a hidelayer action to Layer (1).

3) In the onmouseout event handler, apply the showlayer action to Layer (1).

Applying the three events applied above solves the interaction problem between the mouse and the web page, and based on the above events, more events can be applied to represent various movements and effects.

If you apply events and actions and give motion to the layer as above, if the mouse pointer enters Layer (1), the movement path of the layer while the layer is moving, the following situation occurs.

The layer 2 is given a new coordinate value or moved by the timeline to move. In both cases, the image is repeatedly loaded and unloaded according to all coordinate values. In this case, when an event action (hidelayer) is applied to a layer, the layer disappears and is loaded with the new coordinate values to move back. As the above path is repeated, the layer image moves and repeats the loading and unloading process. During this process, the mouse pointer and the web page can be interacted with, and onclick when the mouse is clicked in the layer area. Layer (1) disappears by action of event, so Layer (2) included in it disappears. At the moment of disappearing, the web page and the mouse pointer can be interacted with. These event handler actions will continue to work, allowing the mouse pointer to interact with the underlying web browser while the layer is still active on the top level screen.

2 is a flow chart for the above description. First, define Layer (1), which is the top layer. (200) Next, define Layer (2) that persists in Layer (1). (202) Next, give coordinates to Layer (2) to perform the operation. (204) Next, it is determined whether an onmouseover event occurs in Layer 1 (206). If an onmouseover event occurs, the process proceeds to 208, otherwise proceeds to 206. When the onmouseover event occurs in the layer (1), the layer (1) is temporarily hidden (208), and the operation is performed by moving the designated coordinates in that state (212). Does the onmouseout event occur in the layer (1)? In operation 214, when the onmouseout event occurs, the process proceeds to 218. If the onmouseout event does not occur, step 212 is performed until the onmouseout event occurs. If the onmouseout event occurs at 214, the layer 1 is shown again (218). Then, the advertisement operation is performed according to the assigned coordinate value (220). In step 2, it is determined whether the onmouseover event occurs. (210) If the onmouseover event does not occur, go to step 204 and continue to perform the step. When the onmouseover event occurs, the layer (1) is temporarily hidden, and (222) (224) Next, determine whether onmouseout event occurs in Layer (2). If onmouseout event does not occur, move in hidden mode until onmouseout event occurs (228), and onmouseout event When it occurs, you can see Layer (1) again. Next is the same as after 218.

Next, a second embodiment of the present invention will be described.

In the case of this embodiment, only one layer (1) is defined, and only layer (1) is given movement and operates. The moving technique also changes the coordinates and moves them. This time, onclick, onmouseover, and onmouseout should be applied to Layer (1) basically to solve the problem of interaction between mouse pointer and web page. Basic operating sources are included in the source list of the first embodiment above.

3 is a flowchart of a second embodiment of the present invention. First, Layer (1) is defined as a layer having the highest display option. (301) Next, the entire Layer (1) is filled with a transparent image having structure information of the expression of the corresponding window, that is, the web browser. Write a moving picture file to contain the ad content. Next, an advertisement is executed by operating a moving picture file included in a transparent image. (303) At this time, it is determined whether an onmouseover event occurs in Layer (1). In this case, the mouse pointer interacts with the transparent image having the structure information of the window. (305) That is, when the onmouseover event occurs, the mouse pointer captures the event from the transparent image and works with the transparent image containing the structure information of the window. This allows the window and mouse pointer to interact even if the layer is in the middle.

The basic concept of this flowchart is to capture the mouse event and send it to the corresponding window. The source code for this is explained when it is online and expressed in a web browser, and because the language and techniques that can be implemented online are limited, The flowchart will be described in FIG. 8.

This embodiment may show more various techniques in combination with the first embodiment of the present invention, a flow diagram of which is shown in FIG.

On the other hand, in the present embodiment, the display option of the layer 1 is the highest because the advertisement or the message delivery medium should always be displayed at the top so that the function can be performed properly and the application can be applied without disturbing the user. to be.

Next, a third embodiment of the present invention will be described.

This embodiment is an embodiment in which an event handler does not need to be applied to a layer. The webpage information (link, button, text field) of the corresponding coordinates in which the layer is expressed by directly image mapping an advertisement image loaded in the layer is shown. Etc.) can be applied in advance so that even if the transparent layer is displayed on the top screen, the interaction of the web page with the mouse pointer can be expressed.

First, when a layer is displayed on the screen, it can have absolute and relative coordinates. The commonly applied values are based on (0, 0) on the web browser, and the coordinates of the layer are determined by how far they are from the reference point, so the coordinates of the layer and the browser can be easily obtained. The image displayed inside can also get the corresponding coordinates. In this way, if the coordinate information of the web page is known in advance, the coordinate information of the web page is stored in the layer in advance so that the designated coordinates in the image represented in the layer are the same as the link values of the corresponding web browser coordinates. You can easily solve the interaction between the mouse pointer and the web page.

The same method can be applied to the first embodiment and can also be applied when the web page does not have a scroll bar, and when the base layer itself does not need to move. In addition, the motion image of the advertisement image can be expressed by using a moving transparent GIF format file having the same layer and size, or by repeatedly loading and unloading a transparent GIF format file. 3A shows a basic source listing for the above technique.

Next, a fourth embodiment of the present invention will be described.

The fourth way is when the image itself, not the layer, is given movement.

So far, the method has been to define a layer, load the image into a defined layer, and apply the scripting technique to the image within an object called a layer. This method has the advantage that you can define another layer within the layer and also apply the script only to text, images or layers defined within the layer. But you can also express your advertising technique more simply. To give motion to the image itself. This technique is a technique that makes use of this point more efficiently because web pages are divided more efficiently or divided into areas to express web pages more efficiently.

The moving ad image starts moving from the designated coordinates and moves to the position where the movement ends. After the designated movement, the moving image may remain in place like the existing banner advertisement or disappear from the screen as in the above layer advertisement technique. Can also be.

5 is a flowchart illustrating a technique for giving dynamic movement to the image itself, and FIGS. 5A to 5D are source code lists for implementing the present embodiment.

6 is a flowchart illustrating a technique for allowing coordinates on a screen regardless of a scroll bar, and FIGS. 6A to 6B are source code lists thereof. This allows the image to move along the web page as the scroll bar moves so that it always has a constant coordinate on the screen.

First, a reference coordinate value of an image to be loaded is first determined by using the (0,0) point display on a web browser. That is, a coordinate value to which an image is loaded is determined based on the reference coordinate values (0,0) displayed in the browser (602) and the image is loaded at the reference coordinate value (604) to display the image (606). At this time, if the scroll bar is moved, there is a change in the displayed reference coordinate value. Therefore, the scroll bar movement event must be caught, the coordinate value is calculated, and the added coordinate value is added to or subtracted from the reference coordinate value of the image. Is shown. That is, by determining whether a movement event occurs in the scroll bar (608), when the movement event occurs, by calculating the coordinate distance of the scroll bar movement (610) by moving the image by the coordinates of the scroll bar movement (612) the scroll bar is moved browser In the display diagram of the image, the image is always displayed at the same coordinate value to the user even when the screen is moved. On the other hand, if the movement event does not occur in the scroll bar, the image is displayed until the movement event occurs (606).

The above flow chart is also written based on the presentation in the web browser. When implemented in a web browser, there are limitations in the techniques that can be implemented and the programming languages that are applied. Therefore, a wider variety of programming languages and techniques can be applied when not represented in a web browser. Absolute coordinates cannot be calculated by itself, which will be described in FIG. 8.

In addition, if the above flowchart is mixed with the first and second embodiments, the Layer 1 is loaded instead of the image in the flowchart, and the Layer 2 or the transparent image having the structural information is included. It is possible to load and thus apply absolute coordinates on the browser to the techniques applied in FIGS. 2 and 3.

Next, a fifth embodiment of the present invention will be described.

This embodiment describes the case where the first and second embodiments of the present invention are mixed. 7 is a flowchart according to the present embodiment.

According to the present embodiment, first, Layer 1 is defined as the highest display option, and 702, Layer 2 is defined as the next higher display option remaining in Layer 1 (704). (2) may be kept in Layer (1) or may be defined as another layer depending on the nature of the web page, advertisement and message. On the other hand, to display the layer (1) at the top is to manipulate the display order so that the layer (2) can not interfere with the interaction between the image and the mouse pointer in the layer (1). A conceptual diagram for this is shown in FIG. 7A. Next, the entire layer (1) is filled with a transparent image having the structure information of the corresponding window (web browser presentation content). (706) This is an advertisement or a message with the structure information of the corresponding window (web browser content) known in advance. Since the transmission medium is produced, it is possible to calculate the contents of the window (web browser) in coordinates and store it in an image to form an image map. Next, a coordinate value is assigned to Layer 2, which is an actual advertisement and message transmission medium, to perform an operation. (708) Then, it is determined whether an onmouseover event occurs in Layer 1 (710). When is generated, the mouse pointer can interact with the transparent image having the structure information of the corresponding window (712). That is, when the onmouseover event occurs, as shown in FIG. 6A, the user interacts with a transparent image having structure information of the corresponding window (web browser) between the mouse pointer and the corresponding window (web browser) and has structure information. The onmouseover and onmouseclick events occur on the window. In other words, the events that occur on the layer are captured and processed again by the previously stored structural information. On the other hand, if the event does not occur, the layer 2 continues to perform the advertising operation to the assigned coordinate value (714) This is the same as the process after 220 of FIG.

Next, a sixth embodiment of the present invention will be described.

This embodiment is another embodiment based on the first embodiment of the present invention. In other words, the first embodiment is developed by directly assigning situations that may occur in an actual browser and adopting a variety of operation methods. FIG. 8 is a flow chart of this, and in this flow chart, all of the media (images, layers, overlapping layers, application of programming techniques, textual content, music, video, etc.) to be used for delivering specific content to the advertisement and the user are illustrated. Let's call the name integrated into the image. In addition, the coordinates applied to the technique used in the program are based on the absolute coordinates that are always shown at the same coordinates regardless of the movement of the scroll bar. The image is always set to be displayed at the top. In order to achieve the advertising effect according to the present invention.

According to the present embodiment, first, an advertisement window loading condition must be input. (802) The loading condition means that the advertisement or message delivery medium can be operated through a predetermined condition or a specific event. Next, the user waits for a loading condition (804) and loads an advertisement window image to give a coordinate value. (806) At this time, the display option is at the top. Next, it is necessary to determine whether a hyperlink exists in the advertisement window (808). This is a service that is determined in advance in the case of a message delivery medium in case the advertisement is made to move to a desired place when an image is clicked. It is the process of checking whether the program or the program is loaded. At this time, if there is a hyperlink in the ad window, it is determined whether an onclick event occurs in the ad window (810). If an onclick event occurs, it is determined whether the input is loaded in another window (812). Creates an object (814) and loads the link or service in a new window (816). Next, it is determined whether an image to be rotated exists (822). If it is not repeated (832), the program is terminated. If you run it again, prepare to reload the image and proceed from 804 again. Repeated execution refers to showing the same advertisement or message delivery medium repeatedly. On the other hand, if there is an image to rotate, prepare to load a new image and proceeds again from 804. At this time, the advertisement to be rotated means that the content of the advertisement or the message delivery medium is continuously applied to a specific event or sequentially changed to be displayed to the user.

In operation 808, if there is no hyperlink in the advertisement window, it is determined whether an onmouseover event occurs in the image. In operation 818, it is determined whether the image operates in the silent mode again. Mode is a function that allows the user to preempt an event with the mouse so as not to disturb the user at all, so that the image disappears temporarily when the user clicks the mouse button or moves the mouse pointer over the advertisement. A more powerful function of the silent mode is to enable the interaction of the mouse with the web browser while still displaying the advertisement contents, which is described in the first embodiment of the present invention. In this manner, in silent mode, the image is temporarily hidden (838), the specified coordinates are moved in the state (840), the onmouseout event is judged (step 842) if the event does not occur, the hidden mode until the onmouseout event occurs Continues to move the coordinates at (846,840) and if the onmouseout event occurs, makes the image visible again and performs the advertising operation according to the given coordinate value (844,820).

On the other hand, if the onmouseover event does not occur or is not in silent mode at 818, the advertisement operation is performed according to the assigned coordinate value (820). Next, the process after 822 is identical. In addition, even when the onclick event does not occur in the advertisement window at 810, the advertisement operation is performed according to the assigned coordinate value (820). Next, the process is identical to the process after 822.

Next, if it is not input to be loaded in another window in 812, the link is loaded in the current window (826), and then the image advertisement operation is terminated (828).

Next, a seventh embodiment of the present invention will be described.

In the second embodiment of the present invention, the present invention relates to a case of capturing and sending a mouse event to a corresponding window and expressing an absolute coordinate concept in an offline application form. 9 is a flow diagram for this.

According to the present embodiment, first, when a mouse event occurs (902), the relative coordinates of the mouse are stored, and the absolute coordinates of the mouse are added to the relative coordinates of the mouse, and then (904). (906) In this case, the coordinates of the mouse are set to the same coordinates when the status information of whether the active window is in full-window mode or a reduced model is unknown. In order to deliver, we use absolute and relative coordinates to obtain and apply the structure of the window that satisfies the condition. Next, it is determined whether there is an active window (process) having the coordinate value at which the mouse event occurred. (908) This indicates that an object that can deliver the event must be included in the coordinate obtained from the mouse event. Because it can. Therefore, if there is no window that satisfies the condition, the user exits the event processing routine (920). If there is a window that satisfies the condition, the array priority (activation priority) of the windows (processes) is searched (910). Determines the highest and next highest order (waiting to activate) priority window (process) among the windows containing coordinate values (912). This is when an event occurs for an advertisement or message delivery medium that is represented at the top when multiple windows are floating. In order to prevent the advertisement or message carrier from interfering with the user, it captures the event and sends it to the window that is next arranged at that coordinate, that is, the next activation wait window. On the other hand, the window that the user has activated and used immediately before the advertisement or message delivery medium has been activated has the next arrangement order.

At this time, if a window is found that satisfies the condition, the structure (all information) of the window is obtained in order to deliver an event occurring in the advertisement or message transmission medium to the corresponding coordinate of the window. It sends events and information obtained from (process) to the next higher window (process). (916) This is the same concept of capturing mouse event and passing it to the window. In addition, unlike the online case, since the present embodiment will be expressed in an application program, since the present invention has more complicated environments and variables than those of a web browser and various programming techniques can be implemented, the above flowchart is applied. I can solve it. As a result, it captures mouse events and sends them to the next window to perform a function that does not interfere with the user's work at all.

Finally, it passes the focus to the next higher window (process) and exits the event handling routine (920). At this time, the reason for passing the focus to the next higher window is a program that displays an advertisement or message delivery medium when implemented as a program. When the mouse event is received, it does not end with delivering an event, unlike on a web browser, but because the program itself is activated, the user intercepts activation of a program or other windows that the user is using and thus interferes with the user's work. Because the purpose must be performed without interrupting the user's existing work by the purpose of, the focus must be returned to the window that the user was using.

Through the above process, even if the advertisement or message delivery medium displayed on the screen receives an event, it is captured and used by the user at the same coordinate (absolute, relative) before the advertisement or message delivery medium is activated or before the event is received. By transferring to the topmost active window (process), the new process is activated and you need to click on the warning window to inform you of the activation, or you can activate it higher than the window (process) you were working on. It can prevent you from disturbing your work. This technique can be used in various ways in addition to those used in the previously described advertisements. The display of messages from the online messenger, mail manager's mail check process, and virus scan tool's virus alerts with small icons in the existing confirmation window or toolbar is a new technique that does not interfere with the user at all. All expressible objects, including video and music, can be delivered to the user.

Based on some of the techniques introduced above, you can actually express layer ads, and considering the characteristics of the advertisement and the characteristics of the web page, you can mix the above techniques or apply a variety of techniques. It is possible to advertise more complex and multiple objects at the same time.

The layer advertisement does not move the advertisement image by a simple input, but the movement method and the expression method may vary according to the characteristics of the advertisement and the characteristics of the corresponding site. Here are some examples.

1. For department store sale ads

The sale reminds the consumer of a drop in price. Then, if you move the image of the sale advertisement with the effect of falling from the top rather than just moving, it can be expressed more effectively.

2. For car advertising

You can simply move the car forward to show the image

If the image of the car ad falls from the top to the bottom of the screen, hits the bottom of the screen, makes a sound, rolls it a few times, then shakes off the dust and creates an image that looks fine.

3. For printer advertisement

The image of the printer moves to the top of the screen and scatters various images that appear as prints. The scattered paper falls and falls like a wind blowing down the screen, and is merged into a single image. You can also write this.

4. For mobile ads

If you advertise SK Telecom, you will see a large antenna image and several mobile phone images on the screen. And mobile phones move away from the antenna and move in different directions. After a while, the other mobile phones are marked with an X mark in red, and only the mobile phones with the 011 logo survive, rubbing in every corner of the screen.

5. Vacuum cleaner advertisement

The images appear cloudy on the screen, and the image in the shape of a vacuum cleaner appears, so you can go around the spot and erase the stains.

I've briefly mentioned five examples, and you can create and show more and more complex and diverse images as above. Existing simple internet advertisement can be expressed like TV CF advertisement.

The technical problem is that if it is off-line, it can be expressed without any difficulty if the completed images and movements are added to the program in the form of a patch, plug-in, or duplicate execution. Even in the (On-line) state, the more complicated the shape of the image and the content of the advertisement, the more difficult it will be.

Conventionally, there is a technique of obtaining the coordinate value of the mouse pointer and expressing the image by following the mouse pointer only. As described above, the movement cannot be given according to the characteristics of the advertisement. Can not produce a variety of advertising. And there is a big difference in how you can implement the technology. In addition, it is also different from video advertisements using Flash, in which a certain area is designated and only moves and moves around therein. If you use Flash, you need to specify the area to be displayed in advance, so it always occupies the space of the web page displayed in the browser, so that other contents cannot be displayed in the space. In order to display the content of the web page, the space must be allocated before it can be expressed. However, when the new technique is applied, it is not necessary to designate the area, and since there is no need to always allocate a certain space on the web page, the information expression space of the web page where the advertisement is expressed does not need to be taken away. Advertisement can be expressed in a state where everything is shown without interruption.

By using this new technique, you can give motion according to the characteristics of the advertisement and produce various images and contents. More applications can handle complex content such as CF on TV.

According to the system and method of the present invention, by effectively utilizing the display area, it is possible to display the advertisement moving and changing in all or part of the area, it is possible to maximize the advertising effect.

Claims (10)

A dynamic advertisement display system comprising a server computer for providing an advertisement in the form of a computer readable file regarding a specific product or service, and a user computer connected to the server computer to receive the advertisement. And an advertisement display control module connected to the user computer to display the advertisement in a preset manner. The advertisement display control module may include: a manner mode control module configured to display the advertisement without interfering with the user interaction with the web page being displayed together with the advertisement; And, And an advertisement path control module for controlling the advertisement to move along a preset path and to perform an advertisement operation. The method of claim 1, The manner mode control module, When the user clicks on the transparent layer having the structure information of the web page, the transparent layer is temporarily disappeared, and when the pointer moves from outside the area of the transparent layer to the area of the transparent layer, the advertisement is temporarily A transparent layer event control module that causes the advertisement to be displayed again when the pointer moves from within the transparent layer to outside the transparent layer; And, When the user clicks on the advertisement and when the pointer is positioned outside the advertisement and positioned on the advertisement, the transparent layer is temporarily disappeared. When the pointer is positioned on the advertisement and positioned outside the advertisement, Includes an ad event control module that allows transparent layers to be redisplayed, And the advertisement disappears temporarily when the transparent layer disappears temporarily. The method of claim 1, The manner mode control module, When the user clicks on the advertisement and when the pointer is located outside the advertisement and positioned on the advertisement, the advertisement is temporarily disappeared, and when the pointer is positioned on the advertisement and positioned outside the advertisement, the advertisement And a advertising event control module to cause the display to be displayed again. A file loading module for loading an advertisement and / or application in the form of a computer readable file to the computer with respect to a particular product or service, a display module for displaying the advertisement and / or application loaded by the file loading module; In the dynamic advertising display system including a pointing device for interfacing the display module and the user, Including an advertisement display control module for displaying the loaded advertisement in a predetermined manner, The advertisement display control module may include: a manner mode control module configured to display the advertisement without interrupting interaction between a window being displayed together with the advertisement and a user of the computer system; And, And an advertisement path control module for controlling the advertisement to move along a preset path and to perform an advertisement operation. The method of claim 4, wherein The manner mode control module, A coordinate value storage module for storing coordinates of a pointer moved by an operation of the pointing device when an operation of the pointing device occurs; An activation window search module for searching for activated windows among windows in which a current coordinate value of the pointer is included within a display area of the window; An array order search module configured to search an array priority of the activated windows to determine the highest and next higher windows among the windows including coordinates of the pointer; And a focus control module that obtains the structure of the next higher window, sends coordinate values and information of the pointer obtained from the uppermost window to the next higher window, and then transfers focus to the next higher window. A dynamic advertisement display method for displaying an advertisement on a user computer connected to a server computer that provides an advertisement in the form of a computer readable file regarding a specific product or service. Displaying the advertisement in a preset manner by an advertisement display module connected to the user computer; Controlling the advertisement to move along a preset path by the advertisement path control module included in the advertisement display module to perform an advertisement operation; And, And displaying the advertisement without interrupting interaction between the home page being displayed together with the advertisement and the user by the manner mode control module included in the advertisement display module. The method of claim 6, Displaying the advertisement without interfering with the web page interaction with the user, Displaying a transparent layer having structure information of the web page; Temporarily disappearing the transparent layer when the user clicks on the transparent layer; Temporarily disappearing the advertisement when the pointer is placed over the transparent layer; Causing the advertisement to be displayed again if the pointer is over the transparent layer and exits the transparent layer; Temporarily disappearing the transparent layer when the user clicks on the advertisement and when the pointer hovers over the advertisement; And, If the pointer is on the advertisement and exits the advertisement, causing the transparent layer to be displayed again, And the advertisement disappears temporarily when the transparent layer disappears temporarily. The method of claim 6, Displaying the advertisement without interfering with the web page interaction with the user, Temporarily disappearing the transparent layer when the user clicks on the advertisement and when the pointer hovers over the advertisement; And, And if the pointer is on the advertisement and exits the advertisement, causing the transparent layer to be displayed again. A dynamic advertisement display method for displaying an advertisement by loading an application program including a computer-readable advertisement for a specific product or service on the computer, Displaying an advertisement in the application program in a preset manner by an advertisement display control module; And, Displaying the advertisement without interrupting interaction of a window being displayed with the advertisement with a user of the computer system by a manner mode control module. The method of claim 9, Displaying the advertisement without interrupting interaction of the window with a user of the computer system, Storing coordinates of a mouse pointer on a display area in which the movement occurs when the movement of the mouse occurs; Retrieving an activated window having a coordinate value of the pointer; Retrieving the arrangement priority of the activated windows; Determining a highest and next higher window among windows including coordinates of the pointer; Obtaining a structure of the next higher window and sending coordinate values and information of the pointer obtained from the uppermost window to the next higher window; And, And passing focus to the next higher window.