KR102528149B1 - System for expediting selling goods by using margin distribution - Google Patents

Abstract

The present invention is directed to a product sales promotion system and method that distributes a portion of the sales revenue not only to the buyer but also to other members who have more cyber money than the buyer, so that the member's assets can be increased by the consumption of other members. A product sales promotion system in which products are sold online, comprising: a product payment unit in which payment for the sales price of the product is made by a buyer's terminal; a member account unit allocated to members subscribed to the product sales promotion system and in which cyber money is accumulated; a ranking calculation unit for determining a distribution ranking in which an order is determined according to the amount of cyber money accumulated in the member account unit; and after the sale price is settled, a portion of the distribution obtained by multiplying the paid amount by the distribution ratio is distributed to the purchaser as cyber money, and the remainder of the distribution is distributed to seniors and the purchaser as cyber money. wealth may be included.

Description

System for expediting selling goods by using margin distribution}

The present invention relates to a product sales promotion system and method using sales revenue distribution, which distributes a portion of sales revenue not only to the buyer but also to other members who have more cyber money than the buyer, so that other members can consume them. It relates to a product sales promotion system and method that allows the asset of the product to be increased.

In the conventional economic system, when cash is spent through consumption, a product corresponding to the cash is obtained. In this structure, the more consumption occurs, the more the consumer's cash assets decrease, so the consumer has no choice but to reduce consumption in order to increase or maintain cash assets.

Therefore, when an economic recession comes, consumers reduce consumption, which leads to a decrease in product sales, and product sellers reduce workers or cut wages because sales decrease, which causes consumers to spend more due to reduced income. The vicious cycle of diminishing returns repeats itself.

However, if cash assets increase with consumption, the opposite will happen. Consumers further increase consumption, which leads to a rapid increase in product sales, and product sellers increase their sales so that they increase workers and raise wages, which will lead consumers to increase consumption based on their increased income. If such an economic system becomes possible, the world economy will remain in a booming state.

Therefore, there is a need for a system capable of realizing an economic structure in which cash assets increase as consumption increases.

The purpose of the product sales promotion system and method according to an embodiment of the present invention is to distribute a portion of the product sales revenue to the buyer, and further distribute it to other members who have more cyber money than the buyer, so that only the user's consumption Rather, it is to provide a system and method for promoting product sales so that the person's assets can be increased by the consumption of other members.

Objects of the present invention are not limited to those mentioned above, and other objects not mentioned will be clearly understood by those skilled in the art from the description below.

A product sales promotion system according to an embodiment of the present invention is a product sales promotion system in which products are sold online, comprising: a product payment unit in which payment for the sales price of the product is made by a buyer's terminal; a member account unit allocated to members subscribed to the product sales promotion system and in which cyber money is accumulated; a ranking calculation unit for determining a distribution ranking in which an order is determined according to the amount of cyber money accumulated in the member account unit; and after the sale price is settled, a portion of the distribution obtained by multiplying the paid amount by the distribution ratio is distributed to the purchaser as cyber money, and the remainder of the distribution is distributed to a member ranked higher than the purchaser in the distribution ranking (hereinafter referred to as “priority users”) and a distribution distribution unit for distributing cyber money to the purchasers.

The distribution distribution unit may transmit the buyer's distribution obtained by multiplying the distribution by the buyer's distribution ratio to the buyer's member account unit.

The distribution distribution unit may distribute the distribution money obtained by subtracting the buyer distribution amount from the distribution amount according to the distribution method to the priorities, and transmit the distribution to the member accounts of the priorities and the purchaser.

The method of distributing the priorities may include sequentially arranging the priorities and the purchaser according to the distribution order; distributing the first individual seniority distribution money obtained by multiplying the seniority distribution amount by the seniority distribution ratio to the first seniority person having the highest distribution order; and distributing a second individual seniority distribution obtained by multiplying an amount remaining after subtracting the first individual seniority distribution from the seniority distribution by the seniority distribution ratio to a second seniority with a second highest distribution order.

In the prioritized person distribution method, the prioritized person distribution may be equally distributed to the prioritized persons and the purchaser.

The ranking calculation unit may determine the distribution ranking in real time.

The ranking calculation unit may determine the distribution ranking in units of ranking calculation periods.

The ranking calculation unit may determine the distribution ranking for all members subscribed to the product sales promotion system.

The ranking calculation unit may determine the distribution ranking targeting only buyers who have purchased the product.

The member account unit may accumulate cyber money directly deposited by the member.

A product sales promotion method according to an embodiment of the present invention is a product sales promotion method for selling products through a product sales promotion system, wherein (a) a rank calculation unit is assigned to members subscribed to the product sales promotion system, and determining a first distribution order in which an order is determined according to an amount of cyber money accumulated in a member account book where money is accumulated; (b) in a product payment unit, payment of the selling price of the product by a buyer's terminal; and (c) distributing a part of the distribution money obtained by multiplying the paid amount by the distribution distribution ratio to the purchaser as cyber money, and distributing the remainder of the distribution money to seniors and the purchaser as cyber money. can do.

The step (c) may include: transmitting the buyer's distribution obtained by multiplying the distribution by the buyer's distribution ratio to the buyer's member account; distributing the distribution money obtained by subtracting the buyer distribution amount from the distribution amount according to the distribution method of the priorities, and transmitting the distribution to the senior persons and the member accounts of the purchaser; and determining, by the ranking calculation unit, a second distribution ranking obtained by updating the first distribution ranking by reflecting the amounts of cyber money transferred to the member account units of the purchaser and the member account units of the priorities.

The method of distributing the priorities may include sequentially arranging the priorities and the purchaser according to the first distribution order; distributing the first individual seniority distribution money obtained by multiplying the seniority distribution amount by the seniority distribution ratio to the first seniority person having the highest first distribution order; and distributing a second individual seniority distribution obtained by multiplying an amount remaining after subtracting the first individual seniority distribution from the seniority distribution by the seniority distribution ratio to a second seniority with a second highest first distribution order. there is.

In the prioritized person distribution method, the prioritized person distribution may be equally distributed to the prioritized persons and the purchaser.

The step of determining the second distribution order may be performed in real time.

In the step of determining the second distribution ranking, after the ranking calculation period has elapsed, the second distribution ranking may be determined by reflecting the amount of cyber money of the member account units changed during the ranking calculation period.

The first distribution ranking and the second distribution ranking may be determined for all members subscribed to the product sales promotion system.

The first distribution order and the second distribution order may be determined only for buyers who have purchased the product.

Cyber money directly deposited by the member may be accumulated in the member account unit.

* The effect of the product sales promotion system and method according to an embodiment of the present invention is to distribute a portion of the product sales revenue to the buyer and further distribute it to other members who have more cyber money than the buyer, so that the user's consumption In addition, it is to ensure that one's own assets can be increased by the consumption of other members.

Effects of the present invention are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

1 is a diagram schematically showing the configuration of a product sales promotion system according to an embodiment of the present invention.
2 is a flowchart illustrating a process of selling products and distributing distribution money in the product sales promotion system according to an embodiment of the present invention.
FIG. 3 shows the first distribution ranking according to the amount of cyber money held by 10 buyers who purchased clothes through the product sales promotion system according to an embodiment of the present invention.
4 shows purchase amounts of 10 buyers who purchased clothes for 3 days through the product sales promotion system according to an embodiment of the present invention.
5 shows the amount of money distributed to buyers during the first ranking period.
6 shows the amount of money distributed to buyers during the second ranking period.
7 shows the amount of money distributed to buyers during the third ranking period.
8 shows the rate of return on cyber money compared to the purchasing amount of buyers during the event period.

Hereinafter, a product sales promotion system and method according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. In describing the present invention, detailed descriptions of functions or configurations known to those skilled in the art will be omitted.

1 is a diagram schematically showing the configuration of a product sales promotion system according to an embodiment of the present invention.

Product sales promotion system 100 according to an embodiment of the present invention includes an event setting unit 110, an event management unit 120, a product payment unit 130, a member account unit 140, a ranking calculation unit 150, It may include a distribution distribution unit 160, a system account unit 170, a delivery management unit 180, and a purchase confirmation management unit 190.

The seller may access the product sales promotion system 100 through a wired/wireless network using the terminal 10 of the seller. The buyer may access the product sales promotion system 100 through a wired or wireless network using the buyer's terminal 20 . The seller's terminal 10 and the buyer's terminal 20 refer to devices capable of transmitting and receiving data by accessing the product sales promotion system 100, for example, desktop PCs, laptop PCs, smart phones, tablet PCs, etc. It can be used as the seller's terminal 10 and the buyer's terminal 20. However, the seller's terminal 10 and the buyer's terminal 20 are not limited to the exemplified devices.

The seller and the buyer are members subscribed to the product sales promotion system 100, and the members of the product sales promotion system 100 have a member account unit 140 linked to their account, and the member account unit 140 is cyber money. Includes account and cash account. The cyber money deposited in the cyber money account can be used as a distribution criterion when distributing the distribution to the seniors, which will be described later, and the buyer's distribution and the senior's distribution are deposited in the cyber money account in the form of cyber money. The cash in the cash account can be transferred to the cyber money account, and can be exchanged 1:1 and deposited into the cyber money account. Conversely, cyber money from a cyber money account can also be transferred to a cash account, but in this case, it is preferable that a withdrawal fee be charged for a predetermined percentage of the transfer amount. The withdrawal fee may be transferred to the system account unit 170 of the product sales promotion system 100, and the cash may be transferred to the member's cash account.

2 is a flowchart illustrating a process of selling products and distributing distribution money in the product sales promotion system according to an embodiment of the present invention.

The seller accesses the product sales promotion system 100 through the seller's terminal 10 and selects the event setting menu to set up an event in which distribution money corresponding to a part of the paid selling price is distributed to the buyer and other members. do. The event setting unit 110 displays the product category, product name, sales quantity, sales period, product use period, product sales price, distribution distribution ratio, buyer distribution ratio, An input screen for inputting a priority distribution ratio and ranking calculation period is displayed, and the seller inputs necessary event setting values through the terminal 10 of the seller. The event setting value input to the event setting unit 110 through the seller's terminal 10 is stored in the event setting unit 110, so that the event is set (S110).

Event setting values may be arbitrarily determined by the seller, some of them may be suggested as appropriate values by the product sales promotion system 100, and some of them may be values optimized by the product sales promotion system 100. It may be pre-calculated and provided as a fixed value.

The event may end when the sales quantity is exhausted or the sales period elapses, and it is also possible that the sales quantity and the sales period are not set. The period of use of a product means a period during which a product (for example, a coupon) can be effectively used. The selling price of the product may be the normal consumer price of the product, or may be a discounted price to which a discount rate is arbitrarily applied by the seller. The distribution ratio, buyer distribution ratio, seniority distribution ratio, and ranking calculation period will be described later.

The event management unit 120 activates an event set by the seller in the event setting unit 110 through the terminal 10 of the seller (S120).

When an event is activated, the event management unit 120 transmits an event notification message to terminals of members subscribed to the product sales promotion system 100 (S130). Members may register their interest products in member information in advance, and the event management unit 120 may transmit an event notification message only to members who have registered the same product as the product registered for the event as their interest product.

The ranking calculation unit 150 calculates a first distribution ranking based on when an event is activated (S140). The first distribution ranking is a ranking of members determined according to the amount of cyber money deposited in the cyber money account of the member subscribed to the product sales promotion system 100 . Here, the member may increase the amount of cyber money in the cyber money account by converting cash into cyber money and depositing the money into the cyber money account.

2 shows only buyer 1, buyer 2, and buyer 3 for convenience of explanation, and a first distribution order among them is described as being in order of buyer 1, buyer 2, and buyer 3, for example. In addition, although step S140 is shown to be performed before the sale price payment (S150), it means that it needs to be performed only before distribution of distribution money to buyers (S220 to S240), and is not limited to the illustrated order.

In order to purchase a product, buyers pay the selling price of the product on the payment screen provided by the product payment unit 130 through the buyer's terminal 20 (S150), and the product payment is deposited in the system account unit 170. do. Here, the product payment price is cash withdrawn from a buyer's cyber money account or cash account, card sales revenue transmitted from a credit card company, payment transmitted from a mobile phone communication company, and the like. All known online payment methods may be applied to the payment method, and a detailed description thereof will be omitted.

When the payment for the selling price of the product is made, the event manager 120 issues a payment confirmation and transmits it to the buyer's terminal 20 (S160). The payment confirmation may have the form of an electronic image.

The delivery management unit 180 transmits the buyer's shipping address and payment confirmation, which has paid for the selling price of the product, to the seller's terminal 10 so that the seller can deliver the product to the buyer (S170). As a delivery method, courier service or direct pickup is possible. In the case of direct pickup, the seller scans the barcode of the payment confirmation presented by the buyer to verify his or her identity before providing the product to the buyer.

The purchase confirmation management unit 190 sends a purchase confirmation request to the buyer who receives the product or directly receives the product (S180).

The purchase decision management unit 190 receives a response to the purchase decision request from the buyer (S190). A response to the purchase confirmation request is one of a purchase confirmation response and a purchase cancellation response. The purchase cancellation response is an expression of the purchaser's intention to refund when the purchased product is not satisfactory, and in this case, the event management unit 120 pays the purchase amount as a refund to the purchaser who has responded to the purchase cancellation. The refund may be withdrawn from the amount stored in the system account unit 170 and transferred to the cash account of the purchaser who has responded to cancel the purchase. Hereinafter, a case in which the response to the purchase confirmation request is a purchase confirmation response will be described in detail.

When the ranking calculation period elapses after the event is activated, the distribution distribution unit 160 determines the distribution generated for each buyer by multiplying the sum of the amounts paid by the buyers who have responded to the purchase confirmation during the ranking calculation period by the distribution distribution ratio (S200). ). A portion of the distribution money is distributed to the purchaser himself, and the rest of the distribution money is distributed to members (hereinafter referred to as “prioritized persons”) and buyers in a first distribution order higher than the purchaser according to a preset prioritization distribution method. The distribution money is transferred to the cyber money accounts of buyers and priorities in cyber money. Hereinafter, distributions distributed to buyers are referred to as “buyer distributions”. The amount obtained by subtracting the purchaser distribution from the distribution amount. The distribution distributed to the prioritized persons and the purchaser according to the prioritized person distribution method is referred to as the "seniority distribution amount", and the distribution amount distributed to each individual is referred to as the "individually prioritized person distribution amount".

A target to receive distribution of the seniority distribution may be selected from all members subscribed to the product sales promotion system 100 or only buyers who purchase a product sold through an event. That is, the target of distribution ranking calculation can be all members or only buyers who have purchased event products.

The ranking calculation period can be set at a predetermined time or in real time. An arbitrary period such as 12 hours, 1 day, 1 week may be set as the predetermined time, and when the ranking calculation period elapses, the distribution ranking is updated. If the ranking calculation period is set in real time, the distribution ranking is updated immediately after each purchaser's payment or distribution of distribution money is made.

The event management unit 120 pays the sales amount calculated by subtracting the distribution money from the total sales amount (amount obtained by multiplying the selling price by the confirmed purchase quantity) to the seller's cash account (S210).

The distribution distribution unit 160 calculates the buyer distribution by multiplying the distribution amount calculated by multiplying the distribution distribution ratio by the sum of the amounts paid by buyer 1 during the ranking calculation period by the buyer distribution ratio, and transfers the buyer distribution amount to buyer 1's cyber money account. It is transmitted to (S220). The distribution distribution unit 160 must distribute the seniority distribution, which is the remaining amount after subtracting the buyer distribution from the distribution generated by Buyer 1, to the seniors of Buyer 1 and Buyer 1 according to the seniority distribution method. However, since there is no priority for Buyer 1, in the case of Buyer 1, who is the highest ranked, all of the priority distribution is distributed to Buyer 1 (S220).

The distribution distribution unit 160 calculates the buyer distribution by multiplying the distribution amount calculated by multiplying the distribution distribution ratio by the sum of the amounts paid by buyer 2 during the ranking calculation period by the buyer distribution ratio, and transfers the buyer distribution amount to buyer 2's cyber money account. It is transmitted to (S230). The distribution distribution unit 160 distributes the seniority distribution, which is the remaining amount obtained by subtracting the buyer distribution from the distribution generated by buyer 2, to the seniority of buyer 2 (i.e., buyer 1) and buyer 2 according to the priority distribution method (S230). .

The distribution distribution unit 160 calculates the buyer distribution by multiplying the distribution amount calculated by multiplying the distribution distribution ratio by the sum of the amounts paid by buyer 3 during the ranking calculation period by the buyer distribution ratio, and transfers the buyer distribution amount to buyer 3's cyber money account. It is transmitted to (S240). The distribution distribution unit 160 distributes the seniority distribution amount, which is the remaining amount obtained by subtracting the buyer distribution amount from the distribution amount generated by Buyer 3, to the seniority of Buyer 3 (i.e., Buyer 1 and Buyer 2) and Buyer 3 according to the seniority distribution method. (S240).

The buyer's distribution and the priority's distribution are withdrawn from the amount stored in the system account unit 170 and transferred to the buyer's cyber money account. Although it is exemplified that the buyer's distribution and the seniority's distribution are paid in cyber money, it is also possible to transfer them in cash to the buyer's cash account.

In addition, although steps S210 to S240 have been described as being performed sequentially, they may be performed concurrently or in an alternate order.

The ranking calculation unit 150 determines the second distribution ranking by updating the first distribution ranking by reflecting the amount of cyber money transmitted to the cyber money accounts of the buyers and priorities (S250), and steps S150 to S240 are repeated. The second distribution ranking is used as a criterion for distributing distribution money in the second ranking calculation period. The distribution ranking is updated every time the ranking calculation period elapses, and ends with the end of the event.

In the product sales promotion system and method according to an embodiment of the present invention, various methods may be selected by the seller or the system as a method of distributing the priorities. Among the prioritized person distribution methods, the following method is possible as a preferable method.

The distribution distribution unit 160 arranges priorities and buyers in order according to distribution order. Next, the first individual seniority distribution obtained by multiplying the seniority distribution amount by the seniority distribution ratio is paid to the first seniority person with the highest distribution order, and then the seniority distribution ratio is calculated by subtracting the first individual seniority distribution amount from the seniority distribution amount. The second individual seniority distribution obtained by multiplying is paid to the second individual seniority with the second highest distribution ranking.

Here, only the first and second seniors have been described as an example, but the individual seniority distributions calculated in the same way are paid to the subordinated seniors as well. For example, the 3rd individual seniority holder with the 3rd highest distribution order will receive the 3rd individual seniority distribution obtained by subtracting the 1st individual seniority distribution and the 2nd individual seniority distribution from the seniority distribution and multiplying the remaining amount by the seniority distribution ratio.

If the seniority distribution remains even though all the priorities and purchasers have been paid individual seniority distributions, the seniority distribution balance can be multiplied by the seniority distribution ratio, and the distribution can be repeated in the same manner from the first priority. However, when the balance of the distribution money to the senior person is less than or equal to a predetermined amount, the distribution distribution unit 160 may transfer the balance to the system account unit 170 and terminate the distribution of the prior person.

In addition, as another preferable method of distributing the priorities, a method of equally distributing the distribution money to the priorities and buyers in N equal parts (N = number of priorities + 1) may be used.

According to the product sales promotion system and product sales promotion method according to an embodiment of the present invention, when a purchase is made by a buyer during the event period, the distribution of the buyer's distribution money and the distribution money to the prioritized person continues. The effect of increasing one's own assets occurs. Hereinafter, these effects will be described with an easy example.

Seller A selling clothing in the United States decides to sell 7 types of clothing at the lowest online price through the product sales promotion system according to an embodiment of the present invention, and the selling price of the 7 types of clothing that Seller A wants to sell is They are $5, $8, $10, $20, $50, $100 and $200. Merchant A inputs event settings as follows.

- Sales period: 3 days

- Ranking period: 1 day

- Dividend distribution ratio: 10%

- Buyer distribution ratio: 40%

- Priority distribution method: N equal distribution including buyers

The first distribution order is determined according to the amount of cyber money deposited in the cyber money accounts of 10 buyers, and the first distribution order according to the amount of cyber money and the amount of cyber money held by the 10 buyers is shown in FIG. 3 . 10 buyers randomly purchase 3 pieces of clothing each day for 3 days, and the daily purchase amount of the 10 buyers is shown in FIG. 4 .

5 shows the amount of money distributed to buyers during the first ranking period.

Buyer 1 is the highest ranked buyer in the first distribution ranking and purchases $160 worth of apparel during the first ranking period. Immediately after the end of the first ranking period, $16.00 of the $160 paid by Buyer 1, equal to 10% (the distribution ratio), is confirmed as the distribution generated by Buyer 1. $6.40 corresponding to 40% of this distribution (buyer's distribution ratio) is transferred to Buyer 1's cyber money account as buyer's distribution, and $9.60 corresponding to the distribution minus the buyer's distribution is transferred to Buyer 1's cyber money account. Therefore, it is transferred only to Buyer 1's cyber money account. In addition, the distribution for the prioritized person, which is the amount obtained by subtracting the buyer’s distribution from the distribution corresponding to 10% (distribution distribution ratio) of their own payment amount paid by buyers 2 to 10, respectively, is the amount obtained by dividing the number of buyers and seniors (divided into N equal parts). It is calculated as the amount; N = number of seniors + 1) and transferred to the cyber money account of Buyer 1. That is, Buyer 1 received $28.34 as an individual senior distribution (buyer 1's senior distribution of $9.60, individual senior distribution of USD 3.15 from Buyer 2, individual senior distribution of USD 6.20 from Buyer 3, and individual senior distribution of USD 6.20 from Buyer 4). Individual senior distribution of $1.95, Individual senior distribution of USD 1.42 from Buyer 5, Individual senior distribution of USD 2.55 from Buyer 6, Individual senior distribution of USD 0.24 from Buyer 7, Individual senior distribution of Buyer 8 $2.29 distribution, $0.80 distribution to individual seniors from buyer 9, and $0.15 distribution to individual seniors from buyer 10).

Buyer 1 purchases $160 worth of clothing at the lowest online price during the first ranking period, and has the effect of increasing his assets by $34.74 (sum of buyer's distribution of $6.40 and individual seniority's distribution of $28.34). In addition, buyer 1's rate of return on cyber money against the purchase amount during the first ranking period is calculated as 21.71%.

Buyer 2 is the second highest ranked buyer in the first distribution ranking and purchases $105 worth of apparel during the first ranking period. Immediately after the end of the first ranking period, $10.50 of the $105 paid by Buyer 2, equal to 10% (the distribution ratio), is confirmed as the distribution generated by Buyer 2. $4.20, equivalent to 40% of this distribution (buyer's distribution ratio), is transferred to Buyer 2's cyber money account as buyer's distribution, and $6.30, equivalent to the amount minus the buyer's distribution from the distribution, is transferred to Buyer 1, the senior buyer, and Buyer himself/herself. Since it is equally distributed to Buyer 2, $3.15 is transferred to the cyber money accounts of Buyer 1 and Buyer 2 each. In addition, the distribution for the prioritized person, which is the amount obtained by subtracting the buyer’s distribution from the distribution corresponding to 10% (distribution distribution ratio) of their own payment amount paid by buyers 3 to 10, respectively, is the amount obtained by dividing by the number of buyers and seniors (divided into N equal parts). The amount; N = the number of seniors + 1) is calculated and transferred to the cyber money account of Buyer 2. That is, Buyer 2 receives $18.74 as an individual senior distribution (buyer 2's individual senior distribution of USD 3.15, individual senior's distribution of USD 6.20 from Buyer 3, individual senior distribution of USD 1.95 from Buyer 4, and individual senior distribution of USD 1.95 from Buyer 5). Individual senior distribution of $1.42 received, individual senior distribution of USD 2.55 transmitted from buyer 6, individual senior distribution of USD 0.24 transmitted from buyer 7, individual senior distribution of USD 2.29 transmitted from buyer 8, individual senior distribution received from buyer 9 Priority distribution of $0.80 and individual senior distribution of $0.15 sent from Buyer 10) will be distributed.

Even though Buyer 2 purchased a smaller amount than Buyer 1 during the first ranking period, the rate of return on cyber money against the purchase amount is 21.85%, which is higher than Buyer 1's rate of return on cyber money against the purchase amount of 21.71%. In addition, Buyer 7 purchased clothes worth $28 during the first ranking period, and spent only 17.5% of Buyer 1's purchase amount, resulting in a cyber money return rate of 16.42%. This means that the product sales promotion system according to an embodiment of the present invention has a configuration and effect different from conventional point accumulation systems in which points are simply accumulated in proportion to the purchase amount. According to the product sales promotion system according to an embodiment of the present invention, even if a buyer purchases a relatively small amount, the cyber money return rate against the purchase amount may be higher than that of other buyers.

This exceptionality in the rate of return on cyber money relative to the purchase amount gives hope to buyers at the bottom of the distribution ranking that the rate of return on cyber money relative to the purchase amount can be higher than that of those in the highest rank, and hopes that they can rise in the distribution ranking as well. It encourages buyers to buy.

6 shows the amount of money distributed to buyers during the second ranking period.

In the first distribution ranking, since the amount of cyber money held by Buyer 7 is $30.82 and the amount held by Buyer 8 is $28.06, Buyer 7 has a higher ranking than Buyer 8, but the amount of distribution during the first ranking calculation period As a result of the distribution, Buyer 7's cyber money holding amount becomes $35.42 and Buyer 8's cyber money holding amount becomes $43.50. have a higher rank.

Buyer 3 purchased clothing worth $65.00 during the second ranking period, and spent only 56.5% of Buyer 2’s purchase amount of $115.00. A result of being 17.49% higher than that of 14.62% was obtained. According to the system for promoting product sales according to an embodiment of the present invention, it can be seen again that a buyer may obtain a higher rate of return on cyber money compared to the purchase amount than other buyers even if the buyer purchases a relatively small amount.

7 shows the amount of money distributed to buyers during the third ranking period.

In the second distribution ranking, since the amount of cyber money held by Buyer 7 is $35.42 and the amount held by Buyer 9 is $30.13, Buyer 7 has a higher ranking than Buyer 9, but the amount of distribution during the second ranking calculation period As a result, the amount of cyber money held by buyer 7 becomes 40.30 dollars and the amount of cyber money held by buyer 9 becomes $ 43.44. have a high rank.

8 shows the rate of return on cyber money compared to the purchasing amount of buyers during the event period.

Buyer 1 had $96.65 in cyber money before the event started, but in the three-day event, he was able to purchase 9 clothes at the lowest online price of $483.00, and additionally, his cyber money increased by $104.52. Buyer 1's rate of return on cyber money against the purchase amount is 21.64%. Other buyers can also confirm that their cyber money has increased. The cyber money can be transferred from the cyber money account to the cash account after paying the withdrawal fee, or can be directly withdrawn from the cyber money account, so the purchaser's cash assets increase. In addition, since the buyer's distribution rank rises due to the cyber money distributed through this purchase, the possibility of receiving more distribution money in other events increases.

If the buyer pays using the interest-free installment program provided by the credit card company, the buyer's profit will be maximized. In the conventional purchase system, the buyer feels burdened because he has to immediately prepare $483.00 to buy clothes worth $483.00, so he does not purchase. Since the installment amount can be paid monthly, the buyer's purchase burden disappears. This is obtained by converting the value of time into cyber money. In particular, when the seller increases the distribution ratio of the distribution money, the amount distributed to the buyers increases, so the willingness of the members to consume and participate in the event increases.

From the seller's point of view, a sales volume that is incomparable to the conventional sales volume is achieved in a short period of time, resulting in a larger operating profit, and even if the distribution is distributed, the sales volume of several months or years can be obtained in a short period of time, so no loss occurs. In addition, since the distribution amount corresponds to the amount paid to the system provider as a sales agent commission in the conventional system, the seller does not substantially suffer more loss than before due to the distribution of the distribution amount. In order to increase the sales quantity in a short period of time, the seller can increase the distribution distribution ratio at the seller's choice, and this increase in distribution distribution ratio strongly stimulates members' desire to participate in the event, so the desired sales volume can be achieved quickly and reliably. .

The product sales promotion system may receive a system usage fee from the seller when the seller activates the event, and may make profits by the withdrawal fee received from the member when the member withdraws cyber money from the cyber money account. In addition, when the number of events activated by numerous sellers around the world becomes innumerable, the cash balance in the system account generated by the event remains very large, so system usage fees, withdrawal fees and events Using the cash balance remaining in the system account book, it is possible to make a profit by making a cyber money mortgage loan or a secondary consignment investment.

The member can withdraw the cyber money from the cyber money account to convert it into cash, or use the cyber money as collateral to obtain a loan from the product sales promotion system. Members can cash out by paying a withdrawal fee, but in this case, the amount of cyber money held in the cyber money account is reduced, and the distribution ranking of the event may be disadvantaged. Accordingly, in order to enable liquidation while maintaining the amount of cyber money held, the product sales promotion system can pay the loan using the cash in the system account book with the member's cyber money as collateral. After all, the product sales promotion system can actually run a financial business.

Product sales promotion system 100 according to an embodiment of the present invention can provide a consumption tech (consumption + investment tech) system that increases wealth through consumption, and since wealth increases as consumption increases, consumption, transaction, and turnover are maximized. It is possible to enter into a new economic paradigm that is different from the past.

Although the specific embodiments have been described above, it will be apparent to those skilled in the art that various modifications are possible without departing from the scope of the present invention.

10: Seller's terminal
20: buyer's terminal
100: product sales promotion system
110: event setting unit
120: event management unit
130: product payment unit
140: member account department
150: ranking calculation unit
160: distribution distribution unit
170: system account department
180: delivery management department
190: purchase confirmation management department

Claims (4)

In the product sales promotion system in which products are sold online,
a product payment unit in which payment for the selling price of the product is made by the purchaser's terminal;
a member account unit allocated to members subscribed to the product sales promotion system and in which cyber money is accumulated;
a ranking calculation unit that determines distribution rankings, in which order is determined according to the amount of cyber money accumulated in the member account unit, in units of ranking calculation period; and
After the selling price is settled, a portion of the distribution obtained by multiplying the paid amount by the distribution ratio is distributed to the buyer as cyber money, and the remainder of the distribution is distributed to a member (hereinafter referred to as "member" higher than the buyer) in the distribution ranking. and a distribution distribution unit for distributing cyber money to the buyers,
The member account unit can accumulate cyber money directly deposited by the member;
The distribution distribution unit transmits the buyer's distribution obtained by multiplying the distribution by the buyer's distribution ratio to the buyer's member account unit;
The product sales promotion system according to claim 1 , wherein the ranking calculation unit determines the distribution ranking for all members subscribed to the product sales promotion system.
According to claim 1,
The distribution distribution unit,
and distributing the distribution money obtained by subtracting the buyer distribution from the distribution money according to the distribution method for the priorities and transferring the distribution to the member accounts of the priorities and the purchasers.
According to claim 2,
The priority distribution method is
arranging the priorities and the purchaser sequentially according to the distribution order;
distributing the first individual seniority distribution money obtained by multiplying the seniority distribution amount by the seniority distribution ratio to the first seniority person having the highest distribution order; and
Distributing a second individual seniority distribution obtained by multiplying the amount remaining after subtracting the first individual seniority distribution from the seniority distribution by the seniority distribution ratio to the second seniority having the second highest distribution order. Product sales promotion system.
According to claim 2,
The product sales promotion system according to claim 1 , wherein the priority distribution method equally distributes the priority distribution money to the priorities and the purchaser.

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