KR101715859B1 - System and method for expediting selling goods by using margin distribution - Google Patents

Abstract

The present invention relates to a system and a method to promote product sales, capable of increasing assets of a user through the consumption of other members by distributing a partial profit margin to a purchaser as well as other members having more cyber money than the purchaser. The present invention includes: a product payment part making payment for a product through a terminal of a purchaser; a member account part allocated to a member of the product sale promotion system and accumulating cyber money; a ranking calculating part confirming distribution rankings depending on the amount of the cyber money accumulated in the member account part; and a dividend distributing part distributing a part of a dividend, obtained by multiplying the payment amount by a dividend distribution ratio after the payment, to the purchaser as cyber money and then distributing the rest of the dividend to at least one part of higher members in the rankings as cyber money.

Description

[0001] SYSTEM AND METHOD FOR PROMOTING SALES BY USING SALES REVENUE DISTRIBUTION [0002]

The present invention relates to a system and method for promoting sales of merchandise using sales revenue distribution, in which a portion of sales revenue is distributed not only to buyers but also to other members who have more cyber money than buyers, To a system and method for promoting sales of a commodity.

The consumption behavior in the conventional economic system is that, when the cash is spent by consumption, a product corresponding to the cash is obtained. In such a structure, consumers are forced to reduce their consumption in order to increase or maintain their cash assets, because the more consumers spend, the less the cash assets of a consumer are reduced.

Therefore, if the economic recession comes, consumers will reduce consumption, resulting in a decrease in product sales and a decrease in sales of merchandise sellers, thereby reducing workers or reducing wages. The vicious circle is repeated.

However, if consumption increases cash assets, the opposite will happen. Consumers will increase consumption more, resulting in a rapid increase in product sales, and sales of merchandise will increase sales, thereby increasing workers and raising wages, which in turn will increase consumption based on increased income. If such an economic system becomes possible, the world economy will be in a state of boom.

Therefore, there is a need for a system that can realize an economic structure in which cash assets increase as consumption increases.

The object of the system and method for promoting sales of goods according to an embodiment of the present invention is to distribute a part of product sales revenue to a buyer and further distribute to other members who have more cyber money than a buyer, But also to increase the amount of his or her assets by the consumption of other members.

The objects of the present invention are not limited to those mentioned above, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

A commodity sales promotion system according to an embodiment of the present invention is a commodity sales promotion system in which a commodity is sold on-line, comprising: a commodity settlement unit for making settlement of a sales price of the commodity by a purchaser's terminal; A member account unit allocated to a member registered in the commodity sales promotion system and to which cyber money is accumulated; A ranking calculation unit for determining a distribution ranking in which the order is determined according to the cyber money amount accumulated in the member account unit; And distributing a portion of the distribution obtained by multiplying the payment amount by the distribution ratio after the sales price is paid to the purchaser by cyber money, and distributing the remainder of the distribution to the member Quot; prominence "), which may be referred to as " prominence ").

The distribution distribution unit may transmit the buyer distribution amount obtained by multiplying the distribution amount by the buyer distribution ratio to the member account unit of the buyer.

The distribution distributor may distribute the distribution of the senior distributors obtained by dividing the distribution of purchasers in the distribution according to the distribution system of the seniorities, and may transmit the distributions to the member accounts of the at least some of the senior.

Wherein the prospective distribution scheme comprises: arranging the prospective persons in order according to the distribution order; Distributing the first individual prosperity distribution obtained by multiplying the prosperity distribution by the prosperity distribution ratio to the first prosperity having the highest distribution order; And distributing the second individual preferential distribution obtained by multiplying the remaining amount by subtracting the first individual preference distribution from the senior distribution to the second preferential distribution having the second highest distribution order.

The senior distribution scheme may be to evenly distribute the senior distribution to the at least some of the prospective.

The ranking calculator may determine the distribution rank in real time.

The ranking calculation unit may determine the distribution ranking in a ranking calculation period unit.

The ranking calculation unit may determine the distribution ranking for all the members subscribed to the product sales promotion system.

The ranking calculation unit may determine the distribution order only for the purchasers who purchase the goods.

The at least some of the prospective persons may be all of the prospective persons.

The at least some of the prospective persons may be predominantly of a predetermined percentage of the prospective persons.

At least some of the prospective persons may be randomly selected prospective persons at a predetermined ratio among the prospective persons.

The member account unit may be one in which cyber money deposited directly by the member can be accumulated.

A method for promoting sales of goods according to an embodiment of the present invention is a method for promoting sales of goods through a product sales promotion system, the method comprising the steps of: (a) Determining a first distribution order in which the order is determined according to the cyber money amount accumulated in the member account portion in which the money is accumulated; (b) settlement of the sales price of the goods by the purchaser's terminal in the goods settlement unit; And (c) distributing a portion of the distribution obtained by multiplying the payment amount by the distribution amount by the distribution amount distribution portion to the purchaser by cyber money, distributing the remainder of the distribution portion to at least some of the prospective ones as cyber money .

Wherein the step (c) comprises the steps of: transferring a buyer distribution amount obtained by multiplying the distribution amount by a buyer distribution ratio to a member account unit of the purchaser; Distributing the distribution of the seniority obtained by deducting the purchaser distribution from the distribution according to the senior distribution scheme and transmitting the distribution to the member accounts of the at least some senior subscribers; And determining the second distribution order in which the ranking calculation unit updates the first distribution rank by reflecting the cyber money amount transferred to the member accounts portion of the buyer and the member accounts of the at least some of the prospective members .

Wherein the prospective distribution scheme comprises: sequentially arranging the elders in accordance with the first distribution order; Distributing the first individual prosperity distribution obtained by multiplying the prosperity distribution by the prosperity distribution ratio to the first prosperity having the highest first distribution order; And distributing the second individual preference distribution obtained by multiplying the remaining amount by subtracting the first individual preference distribution from the senior distribution to the second preference distribution having the second highest distribution order have.

The senior distribution scheme may be to evenly distribute the senior distribution to the at least some of the prospective.

The step of determining the second distribution order may be performed in real time.

The step of determining the second distribution order may determine the second distribution order by reflecting the cyber money amount of the member account units changed during the ranking period after the ranking period has elapsed.

The first distribution order and the second distribution order may be established for all members who are subscribed to the commodity sales promotion system.

The first distribution order and the second distribution order may be determined only for the purchasers who purchase the goods.

The at least some of the prospective persons may be all of the prospective persons.

The at least some of the prospective persons may be predominantly of a predetermined percentage of the prospective persons.

At least some of the prospective persons may be randomly selected prospective persons at a predetermined ratio among the prospective persons.

The member account unit may be one in which cyber money deposited directly by the member can be accumulated.

The effect of the system and method of promoting the sale of commodities according to an embodiment of the present invention is to distribute part of the commodity sales revenue to the purchaser and further distribute to other members who have more cyber money than the purchaser, But also to increase your assets by the consumption of other members.

The effects of the present invention are not limited to those mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the following description.

1 is a view schematically showing a configuration of a commodity sales promotion system according to an embodiment of the present invention.
2 is a flowchart illustrating a process in which a product is sold and a distribution is distributed in a product sales promotion system according to an embodiment of the present invention.
FIG. 3 shows a first distribution order according to the amount of cyber money held by 10 purchasers purchasing clothing through the merchandise sales promotion system according to an embodiment of the present invention.
FIG. 4 shows purchase amounts of 10 purchasers purchasing clothing for 3 days through a merchandise sales promotion system according to an embodiment of the present invention.
5 shows the amount of money distributed by the buyers during the first ranking period.
Figure 6 shows the amount of money distributed by buyers during the second ranking period.
FIG. 7 shows the amount of money distributed by the buyers during the third ranking period.
8 shows the cyber money return rate versus the purchase amount of the buyers during the event period.

Hereinafter, a system and method for promoting sales of goods according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of functions or configurations known to those skilled in the art will be omitted.

1 is a view schematically showing a configuration of a commodity sales promotion system according to an embodiment of the present invention.

The merchandise sales promotion system 100 according to an embodiment of the present invention includes an event setting unit 110, an event management unit 120, a product payment unit 130, a member account unit 140, a ranking calculation unit 150, A distributor distribution unit 160, a system account unit 170, a delivery management unit 180, and a purchase confirmation management unit 190. [

The seller can access the merchandise sales promotion system 100 through the wired or wireless network using the seller's terminal 10. [ The purchaser can access the merchandise sales promotion system 100 through the wired or wireless network using the purchaser's terminal 20. [ The seller's terminal 10 and the purchaser's terminal 20 are devices capable of connecting to and transmitting data to the merchandise sales promotion system 100 and include, for example, a desktop PC, a laptop PC, a smart phone, Can be used as the terminal 10 of the seller and the terminal 20 of the buyer. However, the seller's terminal 10 and the buyer's terminal 20 are not limited to the illustrated devices.

A member of the merchandise sales promotion system 100 has a member account unit 140 linked to his account and the member account unit 140 is a member of the cyber money Includes accounts and cash accounts. The cyber money deposited in the cyber money account can be used as a distribution criterion at the time of distribution of the senior account distribution described below, and the purchaser distribution and the senior distributor distribution are received in the cyber money account in cyber money form. Cash in a cash account can be transferred to a cyber money account and can be transferred to a cyber money account at a 1: 1 exchange rate. Conversely, the cyber money of a cyber money account can also be transferred to a cash account, but in this case it is desirable that a withdrawal fee be charged for a predetermined percentage of the transfer amount. The withdrawing fee is transferred to the system account unit 170 of the commodity sales promotion system 100, and the cash can be transferred to the member's cash account.

2 is a flowchart illustrating a process in which a product is sold and a distribution is distributed in a product sales promotion system according to an embodiment of the present invention.

The seller accesses the merchandise sales promotion system 100 through the seller's terminal 10 and selects an event setting menu in order to set an event that a distribution corresponding to a part of the set sales price is distributed to the buyer and other members do. The event setting unit 110 sets the event setting value as the event setting value on the seller's terminal 10 on the basis of the category of the goods, the name of the goods, the sales quantity, the selling period, the period of use of the goods, the selling price of the goods, A seniority distribution ratio, a ranking period, and a seniority distribution range, and the seller inputs necessary event setting values through the terminal 10 of the seller. The event setting value input to the event setting unit 110 through the seller's terminal 10 is stored in the event setting unit 110 to set an event (S110).

The event set values may be arbitrarily determined by the seller, some of which may be suggested by the commodity sales promotion system 100 to appropriate values, some of which are values optimized by the commodity sales promotion system 100 It may be provided as a pre-calculated and fixed value.

The event can be terminated when the sales quantity is exhausted or the sales period has elapsed, and it is also possible that the sales quantity and the sales period are not set. The term of use of the goods means the period during which the goods (such as coupons) can be used effectively. The selling price of the product may be the normal consumer price of the product or the discount price to which the seller applies the discount rate arbitrarily. The distribution share, buyer distribution ratio, pro rata distribution ratio, ranking period, and pro rata distribution range will be described later.

The event management unit 120 activates the event set by the event setting unit 110 through the seller's terminal 10 in step S120.

When the event is activated, the event management unit 120 transmits an event notification message to the terminals of the members subscribed to the commodity sales promotion system 100 (S130). The members can register their favorite goods in the member information in advance and the event management unit 120 can transmit an event notification message only to the members who registered the same commodity as the commodity registered in the event as their interested commodities.

The ranking calculation unit 150 calculates a first distribution ranking based on when the event is activated (S140). The first distribution rank is the ranking of the members determined by the amount of cyber money deposited in the cyber money account of the member subscribed to the merchandise sales promotion system 100. Here, the member may increase the cyber money amount of the cyber money account by transferring the cash to the cyber money account and transferring it to the cyber money account.

In FIG. 2, only the buyer 1, the buyer 2, and the buyer 3 are shown for convenience of explanation, and the first distribution order of the buyer 1, the buyer 2, and the buyer 3 is described as an example. In addition, although the step S140 is shown before the sales price payment (S150), it means that it is performed only before the distribution of distributions (S220 to S240) to the buyers, and is not limited to the order shown.

The purchaser pays the selling price of the commodity on the payment screen provided by the commodity payment unit 130 through the purchaser's terminal 20 in order to purchase the commodity (S150), and the commodity payment amount is deposited in the system account unit 170 do. Here, the commodity settlement price includes cash withdrawn from the buyer's cyber money account or cash account, card transaction amount transmitted from the credit card company, and payment money transmitted from the mobile communication company. The payment method may be applied to all known online payment methods, and a detailed description thereof will be omitted.

When payment for the sale price of the goods is made, the event management unit 120 issues a payment confirmation certificate to the purchaser's terminal 20 (S160). The payment receipt may have an electronic image form.

The delivery management unit 180 transmits the delivery address and the payment confirmation of the purchaser who paid the sale price of the goods to the seller's terminal 10 so that the seller can deliver the goods to the buyer at step S170. As for the delivery method, it is possible to receive the delivery by courier or directly, and at the time of direct receipt, the seller can scan the bar code of the payment confirmation certificate presented by the buyer, and after confirming the identity of the customer, provide the goods to the buyer.

The purchase confirmation management unit 190 sends a purchase confirmation request to the buyer who receives the goods or directly receives the goods (S180).

The purchase confirmation management unit 190 receives a response to the purchase confirmation request from the purchaser (S190). The response to the purchase confirmation request is one of a purchase confirmation response and a purchase cancellation reply. The purchase cancellation response is a buyer's intention to refund when the purchased product is not satisfactory. In this case, the event management unit 120 pays the settlement amount to the purchaser who made the purchase cancellation response as a refund. The refund can be transferred from the amount stored in the system account unit 170 to the cash account of the purchaser who made the purchase cancellation response. Hereinafter, the case where the purchase decision response is a response to the purchase decision request will be described in detail.

When the ranking period elapses after the activation of the event, the distribution / distribution unit 160 multiplies the sum of the amounts paid by the purchaser who made the purchase decision response during the ranking period by the distribution ratio, and determines the distribution to be generated for each buyer (S200 ). A portion of the distribution is distributed to the purchaser himself and the remainder of the distribution is distributed according to the pre-established preference distribution scheme for all or some of the members ranked higher than the buyer in the first distribution rank (hereinafter referred to as the "prominent"). The distribution is transferred to the Cyber Money account of the buyer and the prospective in cyber money. Hereinafter, the distribution to be distributed to the buyer is called "buyer distribution ". The distribution that is distributed to all or a portion of the prominent persons according to the prospective distribution method as the amount obtained by subtracting the purchaser distribution from the distribution is called the "senior distribution", and the distribution of the senior distribution distributed to each individual is called "individual elder distribution.

The distribution order may be calculated for all the members registered in the commodity sales promotion system 100 or may be calculated for only the purchasers who purchase the commodities sold through the event.

The ranking calculation period can be set at a predetermined time or in real time. An arbitrary period such as 12 hours, 1 day, 1 week, etc. may be set as the predetermined time, and the distribution ranking is updated when the ranking calculation period elapses. If the ranking period is set in real time, the distribution rank is updated immediately after settlement of each buyer, or after the distribution of the distribution is made.

The event management unit 120 distributes the sales amount calculated by subtracting the distribution amount from the total sales amount (the sales price multiplied by the purchase finalization quantity) to the seller's cash account (S210).

The range of the eligibility of a prominent person means the range of the eligibility of the prospective beneficiaries and may be chosen by the seller or the system to be "distributed to all senior" or "distributed to some senior." Hereinafter, a case will be described in which the distribution division 160 distributes the distribution of the seniority to all the prospective ones.

The distribution distributor 160 calculates the distributor distribution by multiplying the distributor distribution calculated by multiplying the sum of the amounts paid by the buyer 1 for the ranking period and the distribution ratio, (S220). With respect to the distribution of the senior distribution, which is the remaining amount after subtracting the purchaser distribution from the distribution generated by Buyer 1, the senior distribution is transferred to the system account unit 170 because Buyer 1, which is the highest order senior, does not have a senior.

The distribution distributor 160 calculates the distributor distribution by multiplying the distributor distribution calculated by multiplying the sum of the amounts paid by the buyer 2 by the distributing distribution ratio and multiplying the distribution ratio of the purchaser by the distributing ratio of the buyer and distributing the distributor of the purchaser to the cyber money account (S230). The distribution distributor 160 distributes the distribution of the seniority, which is the remaining amount obtained by subtracting the distribution of the purchaser from the distribution generated by the buyer 2, to the buyer 1, which is the senior of the buyer 2 according to the senior distribution method (S230).

The distribution distributor 160 calculates the distributor distribution by multiplying the distributor distribution calculated by multiplying the sum of the amounts paid by the buyer 3 during the ranking period by the distributor distribution ratio and multiplies the distribution ratio of the buyers to calculate the distributor distribution of the buyer, (S240). The distribution distributor 160 distributes the distribution of the seniority, which is the remaining amount obtained by subtracting the distributor of the purchaser from the distribution generated by the buyer 3, to the buyer 1 and the buyer 2, which are the priorities of the buyer 3, according to the senior distribution method (S240).

In this way, the distribution of the seniority generated by each buyer is distributed to all the prospective buyers. The purchaser's distribution and the senior distribution are withdrawn from the amount stored in the system account unit 170 and transferred to the buyer's cyber money account. Although it is illustrated that the buyer distribution and the senior distribution are paid in cyber money, it is also possible to send cash to the buyer's cash account.

Although it has been described that the steps S210 to S240 are sequentially performed, they may be performed at the same time, or may proceed in reverse order.

The ranking calculation unit 150 determines a second distribution order in which the first distribution ranking is updated by reflecting the cyber money amount transferred to the cyber money account of the buyer and the prospective (S250), and steps S150 to S240 are repeated. The second distribution order is used as a basis for the distribution of distributions in the second ranking period. The updating of the distribution ranking is performed every time the ranking calculation period elapses and ends with the end of the event.

The distribution distributor 160 may distribute the senior distributor distribution only to some of the prominent ones. When distributing to some of the prominent persons, it is possible to select some of the prominent persons from the highest-ranking prominent persons in order of distribution, or to select some of the prominent persons at random.

For example, if the senior distribu- tion range is determined by the method of selecting some of the prominent persons in order from the highest to the lowest, then the distribution of the progenitors generated by the purchase of the buyer occupying the 100th rank in the distribution order is 99 Instead of being distributed to all the prominent siblings, select the prominent persons, such as distribution ranking 1 to 70, 1 to 50, and 1 to 30, and distribute the prominent distributor range Can be set.

For example, if the distribution of the prominent persons is determined by a method of randomly selecting some of the prospective persons, the distribution of the prospective persons generated by the purchase of the buyer occupying the 100th place in the distribution order is , Rather than randomly choosing among the 99 prominent persons, such as 70, 50, and 30, the prospective distributor can be set up to distribute the prominent person according to the distribution of the prominent persons based on the distribution ranking .

In the merchandise sales promotion system and method according to an embodiment of the present invention, various methods can be selected by the seller or the system in the seniority distribution method. The preferred scheme of the senior distribution scheme is as follows.

The distribution distributor 160 sequentially arranges the prospective persons to be distributed with the distribution of the senior distributors according to the distribution order. We then distribute the first individual preferential distribution obtained by multiplying the senior distribution by the pro rata distribution ratio to the first prominent distributor with the highest distribution ratios, and then the first individual preferential distribution from the prominent distribution, And distributes the second individual predominant distribution obtained by the multiplication to the second highest prospective distributor with the second highest distribution rank.

Here, although only the first and second elders are described as an example, the elders of subordination are also paid the individual elders distribution calculated in the same manner. For example, a third elder with a third highest distribution rank will be awarded a third individual prominent distributor, obtained by multiplying the amount remaining by deducting the distribution of the first individual and the second individual elders from the distributions of the elders, multiplied by the share of elders.

If all prospects have an individual prominent distributor, but the prominent distributor remains, the prospective distributor can be repeated in the same way from the first prominent person by multiplying the pro r distribution of the prominent distributor by the proportion of the prominent distributor. However, if the seniority distribution balance is less than or equal to a predetermined amount, the distribution distribution unit 160 may transmit the balance to the system account unit 170 and terminate the seniority distribution.

Also, as another preferred method of the senior distribution method, a method may be used in which the amount of money in which the distribution of the seniority is equally divided into N equals (N = seniority number) is distributed to the beneficiaries to be distributed with the senior distribution.

When the buyer purchases the product during the event period by the product sales promotion system and the product sales promotion method according to the embodiment of the present invention, the distribution of the buyer distribution and the distribution of the seniority is continued, I have the effect of increasing my assets. Hereinafter, such an effect will be described with an easy example.

The seller A who sells clothes in the US sells seven kinds of clothes at the lowest price online through the merchandise sales promotion system according to the embodiment of the present invention. The selling price of the seven kinds of clothes that the seller A wants to sell is $ 5, $ 8, $ 10, $ 20, $ 50, $ 100 and $ 200. Seller A entered the event setting value as follows.

- Sales period: 3 days

- Ranking period: 1 day

- Distribution ratio: 10%

- Percentage of buyers: 40%

- Priority distribution method: N equally distributed

- Priority distribution range: All senior

The first distribution rank is determined by the cyber money amount deposited in the cyber money account of 10 buyers, and the first distribution rank according to the cyber money amount of the ten purchasers and the cyber money holding amount is shown in FIG. Ten purchasers randomly purchase three garments each day for three days, and the daily purchases of ten purchasers are shown in FIG.

5 shows the amount of money distributed by the buyers during the first ranking period.

Buyer 1 is the buyer who occupies the highest position in the first distribution order and purchases $ 160 of clothing during the first ranking period. As soon as the first ranking period ends, $ 16.00, which corresponds to 10% (distribution share percentage) of $ 160 paid by Buyer 1, is determined as the distribution generated by Buyer 1. $ 6.40, which corresponds to 40% of the distribution (buyer share ratio), is transferred to Buyer 1's cyber money account as a buyer's distribution, and $ 9.60 minus the buyer's distribution in the distribution, Therefore, it is transferred to the system account department. Also, the distribution of the prospective beneficiaries, which is the amount obtained by subtracting the purchaser distribution from the distribution corresponding to 10% (the distribution ratio of distribution) of the settlement amount of the purchaser 2 to the purchaser 10 respectively, is obtained by dividing the amount obtained by dividing the number of the prominent persons N = senior number) and sent to Buyer 1's cyber money account. Buyer 1 will receive $ 26.99 as an individual senior distributor ($ 6.30 for individual senior distributors received from Buyer 2, $ 9.30 for individual senior distributors received from Buyer 3, $ 2.60 for individual senior distributors received from Buyer 4, $ 1.77 for the distribution of individual priorities received from the buyer 6, $ 3.06 for the distribution of the individual priorities received from Buyer 6, $ 0.28 for the distribution of individual priorities received from Buyer 7, $ 2.61 for the distribution of individual priorities received from Buyer 8, $ 0.90 for the distribution of individual senior subscribers and $ 0.17 for the distribution of individual senior subscribers received from Buyer 10).

Buyer 1 purchases $ 160 of apparel at the lowest online price during the first-ranking period and gains the effect of increasing the assets of $ 33.39 (sum of $ 6.40 in buyer's distribution and $ 26.99 in individual preferential distribution). In addition, Buyer 1 has a cyber money return rate of 20.87% of the purchase amount during the first ranking period.

Buyer 2 is the buyer who occupies the second highest position in the first distribution rank and purchases $ 105 of apparel during the first ranking period. As soon as the first ranking period ends, $ 10.50 (10% of the $ 105 distributed by Buyer 2) (the distribution share percentage) is determined as the distribution generated by Buyer 2. The $ 4.20, which corresponds to 40% of the distribution (buyer share ratio), is transferred to Cyber Money account of Buyer 2 as the buyer's distribution, and $ 6.30, which is the amount minus the buyer distribution from the distribution, Lt; / RTI > Also, the distribution of the prospective beneficiaries, which is the amount obtained by subtracting the purchaser distribution from the distribution corresponding to 10% (the distribution ratio of distribution) of the settlement amount of the purchaser 3 to the purchaser 10 respectively, is obtained by dividing the amount obtained by dividing the number of the prominent persons N = senior number) and sent to Buyer 2's cyber money account. Buyer 2 has $ 20.69 as an individual senior distributor ($ 9.30 for an individual senior distributor sent from Buyer 3, $ 2.60 for an individual senior distributor received from Buyer 4, $ 1.77 for individual senior distributors received from Buyer 5, $ 3.06 for individual senior account distributions received from buyer 7, $ 0.28 for individual senior account distributions received from Buyer 7, $ 2.61 for individual senior distributors received from Buyer 8, $ 0.90 for individual senior distributors transferred from Buyer 9, $ 0.17, the distribution of individual senior beneficiaries received).

Buyer 3 is the third highest buyer in the first distribution order and purchases $ 310 of clothing during the first ranking period. Immediately after the first-ranking period ends, $ 31.00, which corresponds to 10% of the $ 310 deposited by Buyer 3 (the distribution share percentage), is determined to be the distribution generated by Buyer 3. A $ 12.40 equivalent to 40% of this distribution (buyer share ratio) is transferred to Buyer 3's cyber money account as a buyer's distribution, and $ 18.60, which is the amount minus the buyer's distribution in the distribution, is the sum of Buyer 1 and Buyer 2 $ 9.30 each to the cyber money account. In addition, the distribution of the seniority, which is the amount obtained by subtracting the purchaser distribution from the distribution corresponding to 10% (the distribution ratio of distribution) of the settlement amount of each of the purchaser 4 to the purchaser 10, is obtained by dividing the amount obtained by dividing the number of the prominent persons N = senior number) and sent to Buyer 3's cyber money account. Buyer 3 has $ 11.39 as an individual senior distributor ($ 2.60, $ 1.60, $ 1.77, and $ 3.06, respectively) from the Buyer 4, Buyer 5, Buyer 7, $ 0.28 for individual senior subdistribution received from buyer 8, $ 2.61 for individual senior subdistribution received from buyer 8, $ 0.90 for individual senior subdistribution received from buyer 9, and $ 0.17 for individual senior subdistribution received from buyer 10) .

Buyer 4 is the fourth highest buyer in the first distribution order and purchases $ 130 of apparel during the first ranking period. As soon as the first ranking period ends, $ 13.00, which corresponds to 10% (distribution share percentage) of $ 130 paid by Buyer 4, is determined as the distribution generated by Buyer 4. $ 5.20, which is equivalent to 40% of the distribution (buyer share ratio), is transferred to buyer 4's cyber money account as a buyer's distribution and $ 7.80, which is the sum of the distributions minus the buyer's distribution, Buyer 3's cyber-money account will send $ 2.60 each. In addition, the distribution of the seniority, which is the amount obtained by subtracting the purchaser distribution from the distribution corresponding to 10% (the distribution ratio of distribution) of the settlement amount of each of the purchaser 5 to the purchaser 10, is obtained by dividing the amount obtained by dividing the number of the prominent persons N = senior number) and sent to Buyer 4's cyber money account. In other words, Buyer 4 has $ 8.79 as an individual senior distributor ($ 1.77, $ 1.77, $ 3.06, $ 0.28, and $ 0.28, respectively) received from Buyer 5, Buyer 5 $ 2.61 for the individual preferential distribution, $ 0.90 for the individual senior subscribers received from Buyer 9, and $ 0.17 for the individual senior subscribers received from Buyer 10).

Purchaser 4 purchased apparel of $ 130 during the first ranking period and wrote only 41.9% of the purchased amount ($ 310) of purchaser 3, and the cyber money yield to purchasing price is cyber money 10.76% higher than the 7.67% return rate. Buyer 7 purchased $ 28 in apparel during the first round and earned 17.5% of the purchase price of purchaser 1 ($ 160) versus 17.15% of purchased money. This means that the merchandise sales promotion system according to the embodiment of the present invention has a configuration and an effect different from those of the conventional point accumulation system in which points are simply accumulated in proportion to the purchase amount. According to the commodity sales promotion system according to the embodiment of the present invention, even if a purchaser purchases a relatively small amount of money, the cyber money return rate to the purchase amount may be higher than that of other purchasers.

This exceptionality of cyber-money returns relative to the purchase price gives buyers located in the lower ranking of the distribution order a hope that the cyber money return will be higher than that of the prospective buyers, Promoting purchasers' purchasing.

Figure 6 shows the amount of money distributed by buyers during the second ranking period.

In the first distribution order, Cyber Money holding value of Buyer 7 is $ 30.82 and Cyber Money holding value of Buyer 8 is $ 28.06. Therefore, Buyer 7 is ranked higher than Buyer 8, The distribution of Cyber Money held by Buyer 7 is $ 35.42, the value of Cyber Money held by Buyer 8 is $ 43.50, and in the second distribution rank, which is the distribution standard of distributions in the second ranking period, The higher the ranking.

Buyer 3 purchased $ 65.00 of apparel during the second round and spent only 56.5% of the $ 115.00 purchase price of Buyer 2, and the cyber money return relative to the purchased amount was the cyber money return Which is higher than 13.38%. Buyer 5 also bought less than buyer 4, but cyber money yield was higher than buyer 4 compared to purchase price. According to the commodity sales promotion system according to the embodiment of the present invention, it can be confirmed that even if the purchaser purchases a relatively small amount, the cyber money return rate to the purchase amount can be higher than that of the other purchasers.

FIG. 7 shows the amount of money distributed by the buyers during the third ranking period.

In the second distribution ranking, Cyber Money holdings of Buyer 7 were $ 35.62 and Cyber Money holdings of Buyer 9 were $ 29.35, so Buyer 7 was ranked higher than Buyer 9, The distribution of Cyber Money held by Purchaser 7 is $ 40.43, and the holding price of Cyber Money by Buyer 9 is $ 40.93. In the third distribution rank, which is the distribution standard of the third ranking period, The higher the ranking.

8 shows the cyber money return rate versus the purchase amount of the buyers during the event period.

Buyer 1 had $ 96.65 in cyber money before the start of the event, but in the three-day event, nine apps were available for $ 483.00, the cheapest online, plus an additional $ 100.82 in cyber money. Cyber Money yield is 20.87% of Buyer 1's purchase amount. Other buyers are also seeing an increase in cyber money. The cyber money can be withdrawn, cash transferred from the cyber money account to the cash account, or cash withdrawn directly from the cyber money account, thus increasing the cash assets of the buyer. In addition, since the buyer's distribution rank rises by the cyber money distributed through this purchase, the possibility of receiving more distributions from other events is increased.

If a buyer makes a settlement using an interest-free installment program provided by a credit card company, the profit of the buyer will be maximized. In the conventional purchasing system, the buyer must pay 483.00 dollars immediately to buy the apparel of $ 483.00, so that he / she feels burdened and does not purchase. However, since the sales promotion system 100 sets the sales amount as null interest payment, The installment amount can be paid every month, so that the buyer's burden on the purchaser disappears. This is achieved by the conversion of the value of time to cyber money. Particularly, when the seller increases the distribution ratio, the amount of money to be distributed to buyers becomes larger, so that members' willingness to participate in the event and the will to participate in the event become larger.

The system and method for promoting the sale of commodities according to the embodiment of the present invention does not always have the cyber money return ratio with respect to the higher purchase amount. Buyer 4 had $ 45.05 in cyber money before the start of the event, but in the three-day event, nine apps were available for $ 420.00, the cheapest online, plus an additional $ 46.40 in cyber money. The Cyber Money yield is 11.05% of Buyer 4's purchase amount. Buyer 4 achieved a cyber money return relative to purchase amount higher than buyer 3, even though it used less purchases than buyer 3, which was a senior. In addition, buyer 8 has the possibility to receive distribution of better condition in distribution of distribution of other events even if purchaser 7, which is a senior, uses the purchase amount less than that of pre-event, This exemption from the change in the cyber money return and the distribution of the order of distribution compared to the purchase amount gives the buyer located in the lower ranking of the distribution order the hope that the cyber money return to the purchasing amount can be higher than the priority ones and the distribution rank , Thereby facilitating the purchase of all ranking buyers.

As for the seller, the sales amount that can not be compared with the conventional sales amount in a short period of time can be obtained, so that a larger operating profit can be obtained and even if the distribution is distributed, the sales amount of several months to several years can be obtained in a short period of time. In addition, since the distribution system corresponds to the amount paid to the system provider in the conventional system as the sales agent fee, the seller does not substantially lose more than the conventional system due to the distribution of the distribution. The seller may increase the distribution ratio at the seller's choice in order to increase the sales quantity in a short period of time. Such an increase in the distribution ratio strongly stimulates members' desire to participate in the event, so that the desired sales quantity can be quickly and reliably achieved .

The Merchandise Promotion System may receive a system usage fee from the seller when the merchant activates the event and may make a profit by the withdrawal fee received from the member when the member withdraws the cyber money from the cyber money account. In addition, if the number of events activated by a large number of sellers around the world becomes countless, the cash balance of the system account portion generated by the event will remain very large, so that system usage fees, withdrawal fees and events It is possible to make a profit by making a cyber money secured loan or a second trust investment using the cash balance remaining in the system account department.

Members will be able to withdraw cyber money from the cyber money account and cash it, or cyber money as collateral and receive a loan from the commodity sales promotion system. A member may make a withdrawal fee and cash out, but in this case the cyber money holdings of the cyber money account may be reduced, which may result in a disadvantage in the distribution of the event. Accordingly, in order to enable cashing while maintaining the cyber money holding amount, the commodity sales promotion system can secure the cyber money of the member and pay the loan using the cash of the system account department. As a result, the commodity sales promotion system can actually run a financial business.

The commodity sales promotion system 100 according to an embodiment of the present invention can provide a consumption tax (consumption + investment) system that increases wealth through consumption. As the consumption increases, the consumption, the transaction, and the turnover rate are maximized It becomes possible to enter into a new economic paradigm different from the conventional one.

While the present invention has been described in connection with certain exemplary embodiments thereof, it will be apparent to those skilled in the art that various modifications and variations can be made without departing from the scope of the present invention.

10: Seller's terminal
20: Buyer's terminal
100: Merchandise promotion system
110: Event setting section
120: Event management unit
130:
140: Member Account Department
150:
160: Distribution distribution distribution
170:
180:
190: Purchase confirmation management section

Claims (27)

In a system for promoting sales of a product in which a product is sold online,
A goods settlement unit for making settlement of a sale price of the goods by a buyer's terminal;
A member account unit allocated to a member registered in the commodity sales promotion system and to which cyber money is accumulated;
A ranking calculation unit for determining a distribution ranking in which the order is determined according to the cyber money amount accumulated in the member account unit; And
Distributing a portion of the distribution obtained by multiplying the payment amount by the distribution ratio after the sales price is paid to the purchaser by cyber money, and distributing the remainder of the distribution to the member (hereinafter referred to as "Quot; seniority ") to a senior citizen of some of the plurality of senior citizens.
The method according to claim 1,
Wherein the distribution-
And transmits the buyer distribution amount obtained by multiplying the distribution amount by the buyer distribution ratio to the member account section of the buyer.
3. The method of claim 2,
Wherein the distribution-
And distributes the distribution of the seniority obtained by deducting the purchaser distribution from the distribution according to the distribution method of the seniority, and transmits the distributed distribution to the member accounts of the certain seniority members.
The method of claim 3,
The senior distribution scheme
Arranging the priorities in order according to the distribution order;
Distributing the first individual prosperity distribution obtained by multiplying the prosperity distribution by the prosperity distribution ratio to the first prosperity having the highest distribution order; And
And distributing the second individual preferential distribution obtained by multiplying the remaining amount by subtracting the first individual preferential distribution from the senior distribution to the second preferential distribution having the second highest distribution order Product sales promotion system.
The method of claim 3,
Wherein the senior distribution scheme distributes the senior distribution evenly to some of the senior citizens.
The method according to claim 1,
Wherein the ranking calculation unit determines the distribution order in real time.
The method according to claim 1,
Wherein the ranking calculation unit determines the distribution ranking in units of ranking calculation periods.
The method according to claim 1,
Wherein the rank calculation unit determines the distribution ranking for all the members subscribed to the product sales promotion system.
The method according to claim 1,
Wherein the ranking calculation unit determines the distribution order only for the purchasers who purchase the goods.
delete The method according to claim 1,
Wherein the plurality of prospective members are senior members of a predetermined percentage of the prospective members.
The method according to claim 1,
Wherein the plurality of prospective persons are randomly selected prospective persons at a predetermined ratio among the prospective persons.
The method according to claim 1,
And the member account department can accumulate cyber money deposited directly by the member.
A method of promoting sales of a product by selling a product through a product sale promotion system,
(a) determining a first distribution order that is assigned to a member who is subscribed to the commodity sales promotion system and whose order is determined according to a cyber money amount accumulated in a member account portion in which cyber money is accumulated;
(b) settlement of the sales price of the goods by the purchaser's terminal in the goods settlement unit; And
(c) distributing a portion of the distribution obtained by multiplying the amount of the distribution by the distribution amount to the amount of the distribution, and distributing the remaining portion of the distribution to the purchaser in a ranking order higher than the purchaser Quot ;, and distributing it to cyber money to some of the prominent ones of the merchandise sales promoting method.
15. The method of claim 14, wherein step (c)
Transferring the buyer distribution amount obtained by multiplying the distribution amount by the buyer distribution ratio to the member account unit of the buyer;
Distributing the distribution of the senior distributors obtained by dividing the distribution of purchasers in the distribution according to the distribution system of the senior members and transmitting the distributions to member account units of the senior members; And
And the ranking calculation unit includes a step of determining a second distribution order in which the first distribution ranking is updated by reflecting the cyber money amount transferred to the member account part of the purchaser and member account parts of the part of the prominent ones To promote the sale of goods.
16. The method of claim 15,
The senior distribution scheme
Arranging the priorities in order according to the first distribution order;
Distributing the first individual prosperity distribution obtained by multiplying the prosperity distribution by the prosperity distribution ratio to the first prosperity having the highest first distribution order; And
And distributing the second individual preferential distribution obtained by multiplying the remaining amount by subtracting the first individual preference distribution from the senior distribution to the second preferential distribution having the second highest distribution order To promote the sale of goods.
16. The method of claim 15,
Wherein the senior distribution scheme distributes the senior distribution evenly to the senior beneficiaries.
16. The method of claim 15,
Wherein the step of determining the second distribution order is performed in real time.
16. The method of claim 15,
Wherein determining the second distribution order comprises:
And after the elapse of the ranking calculation period, the second distribution ranking is determined by reflecting the cyber money amount of the member account units changed during the ranking calculation period.
16. The method of claim 15,
Wherein the first distribution order and the second distribution order are established for all the members who are subscribed to the commodity sales promotion system.
16. The method of claim 15,
Wherein the first distribution order and the second distribution order are determined only for the purchasers who purchase the goods.
delete 15. The method of claim 14,
Wherein the plurality of prospective members are senior members of a predetermined percentage of the prospective members.
15. The method of claim 14,
Wherein the plurality of prospective persons are randomly selected prospective persons at a predetermined ratio among the prospective persons.
15. The method according to claim 14, wherein cyber money deposited directly by the member can be accumulated in the member account department. The system according to claim 1,
Further comprising a system account unit allocated to the merchandise sales promotion system,
And wherein the remainder of the distribution is credited to the system account portion if the part of the senior does not exist.
15. The method of claim 14,
And when the part of the seniority does not exist, the remainder of the distribution is accumulated in the system account assigned to the product sale promotion system.

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