JPH11110352A - Street terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a street terminal capable of collecting information on a user by preserving the information on the user as utilization data. SOLUTION: A display 1, touch panel 2, card reader 3 and image pickup means 4 are the terminal equipment of a data processor 5. A utilization data preserving means 6 and a data transmitting/receiving means 7 are composed of the hardware and software of the data processor 5, and utilization data 8 and image pickup data 9 are stored in the memory of the data processor 5. A communication line 10 performs data communication between the street terminal and a server computer. The process of operation performed at the street terminal by the user is preserved in the utilization data preserving means 6 of the data processor 5 as the utilization data 8. As the utilization data 8, there is the ID information of the user as a member or the date and time of utilization or the place (street terminal number). These utilization data 8 are transferred through the communication line 10 to the server computer by the data transmitting/receiving means 7 of the data processor 5.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention belongs to the technical field of a street terminal for providing information on a street. In particular, the present invention relates to a street terminal capable of providing information from a store, a company, and the like to passers-by, customers, and the like through a street terminal and collecting personal information on a user (individual) of the street terminal.

[0002]

2. Description of the Related Art As a street terminal for providing information on a street where a large number of people gather or a similar place, a terminal for advertising a product in shopping, a terminal for guiding a sales floor, a terminal for publicizing a city hall to citizens, and the like are known. Have been. In many of these street terminals, predetermined information is usually kept flowing unilaterally, but there is also a configuration in which specified information is provided by a user specifying on the street terminal. . For example, in terminals that advertise products for shopping, usually, the latest fashion and brand products are introduced, and bargain products are introduced. When the user specifies on the terminal, a menu screen is displayed, and the user can obtain required information on shopping and the like by starting from the menu screen and repeating selections on screens displayed one after another. .

[0003]

However, in such a street terminal, even if information is provided from a store, a company, or the like,
Information about the user, such as who saw the information, cannot be obtained. In order to determine whether the information provided is effective or the information provided is appropriate, it is necessary to know what users have shown interest in which information. In addition, if information on the user is obtained, it is possible to improve the content of the information to be provided so as to provide more effective and appropriate information based on the information. Therefore, an object of the present invention is to provide a street terminal capable of collecting information about a user.

[0004]

The above objects are achieved by the present invention described below. That is, the present invention provides a display for providing information by image display, a touch panel switch for a user to input an instruction, a card reader for reading a card on which ID data for identifying the user is recorded, And a usage data storage unit for storing usage data including data relating to information used by the user. According to the present invention, information is provided by an image display on a display,
The user inputs an instruction using the touch panel switch,
A card on which ID data for identifying the user is recorded is read by a card reader, and usage data storage means stores usage data including the ID data and data on information used by the user. That is, information about the user is stored as usage data. Therefore, a street terminal capable of collecting information on a user is provided.

[0005] The present invention also provides a data transmitting / receiving means, wherein the street terminal is connected to a server computer by a communication line, transmits data including the usage data to the server computer, and receives data transmitted by the server computer. Street terminal having a "". According to the present invention, the street terminal is connected to a server computer via a communication line, and data including at least the usage data is transmitted to the server computer by a data transmission / reception unit of the street terminal,
Further, data transmitted from the server computer is received. Therefore, in the street terminal, by obtaining data corresponding to the usage data including the user ID information from the server computer, it is possible to provide an information service corresponding to each user. By summing up the usage data from the street terminals, it can be analyzed statistically.

The present invention is also a "street terminal in which the usage data includes an answer to a question for a survey". ADVANTAGE OF THE INVENTION According to this invention, the data regarding detailed personal information obtained by performing a questionnaire survey etc. with respect to each user can be totaled together with other data as use data. Further, the present invention is a "street terminal having an imaging means for imaging a user, wherein the usage data includes imaging data obtained by imaging the user". According to the present invention, imaging data on a user's face, fashion, and the like can be obtained by the imaging means, and can be totaled together with usage data and other data.

[0007]

Next, the present invention will be described with reference to embodiments. FIG. 1 is a diagram showing an example of the appearance and configuration of a street terminal according to the present invention. In FIG. 1, 1 is a color CR.
Display such as T display and color liquid crystal display, 2 is touch panel, 3 is card reader, 4 is CCD
It is an imaging unit such as a camera. In FIG. 1, the display 1 and the touch panel 2 are provided in different places, but the transparent touch panel 2 can be provided so as to overlap the display surface of the display 1. In that case, display 1
Is the back of the touch panel 2. Further, another display can be provided on the back surface of the portion where the transparent touch panel 2 is provided. When a display is provided on the back surface of the transparent touch panel 2, the function of each switch portion of the touch panel 2 having a plurality of switch portions is clearly indicated by the display provided on the back surface. Further, the card reader 3 may be a card reader / writer. Although not particularly shown in FIG. 1, all or a part of a speaker, a printer, a laser disk device, a data processing device, a communication line, and the like are usually provided.

FIG. 2 is a block diagram showing an example of the configuration of the street terminal of the present invention. 2, the same parts as those in FIG. 1 are denoted by the same reference numerals. 1 is a display, 2 is a touch panel, 3 is a card reader, 4 is an imaging means, 5 is a data processing device, 6 is a usage data storage means, 7 is a data transmission means, 8 is usage data, 9 is an imaging means, and 10 is a communication. Line. The data processing device 5 includes hardware and software such as a workstation, a personal computer, and a microcomputer. As shown in FIG. 2, the display 1, the touch panel 2, the card reader 3, and the imaging means 4 are terminal devices of the data processing device 5. The usage data storage means 6 and the data transmission / reception means 7 are
Usage data 8 consisting of hardware and software
And the imaging data 9 are data stored in the memory of the data processing device 5. The communication line 10 is a communication line for performing data communication between a street terminal and a server computer (see FIG. 3).

Although not specifically shown in FIG. 2, a speaker, a printer, a laser disk device,
All or a part of a hard disk device or the like is provided. These operations are controlled by the data processing device 5. For example, the data processing device 5 controls the laser disk device or the hard disk device according to an instruction input performed by the user on the touch panel 2 or a programmed predetermined procedure, and performs a predetermined operation from the data stored in the laser disk or the hard disk. Control for reproducing data and displaying the data on the display 1 is performed. Also, control is performed to output the data requested by the instruction input from the printer.

The operation of the street terminal according to the present invention will be described with reference to FIGS. When a user obtains information using a street terminal, first, the user inserts a membership card into the card reader 3 to read data recorded on the membership card. As the member card, for example, a magnetic card having a magnetic tape recording unit, an IC card incorporating an IC chip, and the like can be used. At least the ID information for specifying the member is stored in the magnetic tape recording unit and / or the IC chip of the member card. Further, other information can be stored. When the member card is used as a prepaid card, the prepaid amount is stored. If the current use of the street terminal is associated with the previous use (continuous use mode), information related to the previous use is stored. In addition, information about the member himself or other connected members, such as member name, address book, member ID,
Etc. can be stored.

When a member card is inserted into the card reader 3, the card reader 3 of the street terminal reads data recorded on the member card. At least the ID information is read, and it is determined whether or not the user is an authorized member registered in the data processing device 5. In order to make this determination, data relating to ID information can be transmitted / received to / from the server computer via the communication line 10 by the data transmitting / receiving means of the data processing device 5. It is determined whether or not the user is an authorized member registered by the authentication system including the data processing apparatus 5 alone or the authentication system including the server computer. For this authentication, the ID recorded on the membership card
A well-known authentication method using both the information and a PIN stored by the member can be used.

If it is determined that the member is not a regular member,
This is displayed on the display 1 and the street terminal cannot be used as a member. When it is determined that the member is a legitimate member, the display 1 displays a set predetermined screen or a predetermined screen for the member. The predetermined screen is configured so that the user can reach a screen in which information to be obtained starting from the predetermined screen is described.

In order to reach the information desired from the predetermined screen, the user inputs an instruction on the touch panel 2. This instruction input is performed, for example, by inputting a selection target number from the touch panel 2 from among the numbered options displayed on the predetermined screen.
Alternatively, the instruction input is performed by moving an instruction point displayed on a predetermined screen by operating an arrow button indicating the direction of the touch panel 2, placing the instruction point on one of the options, and pressing a select button. For such an instruction input, not only the touch panel 2 but also a mouse (not shown), a keyboard (not shown), and the like can be used.

[0014] The user can input a command from a predetermined screen to display a second screen, a user can input a command from the second screen, a third screen to be displayed next,
.. Can be reached on a screen on which information desired to be obtained is described. The user reads the information desired on the screen, and prints out the information as necessary.
In some cases, the program can be downloaded to a floppy disk using a floppy disk device (not shown). These screens or information are displayed on the laser disk device, the hard disk device,
The information which is not read from the storage medium of the data processing device 5 can be transferred from the server computer through the communication line 10 by the data transmitting / receiving means 7.

The process of the above operation performed by the user at the street terminal is stored as usage data 8 by the usage data storage means 6 of the data processing device 5. The usage data includes ID information of a user who is a member, date and time of use, location (street terminal number), screen used, name of information printed out, name of downloaded file, and the like. The usage data 8 is transferred to the server computer via the communication line 10 by the data transmitting / receiving means 7 of the data processing device 5.

Next, an overall system using the street terminal of the present invention including a server computer will be described. FIG. 3 is an explanatory diagram showing an example of an overall system using the street terminal of the present invention. In FIG. 3, 31a, 31b, 31
.., 31d, 31e, 31f,...
32 is a server computer, 10a, 10b, 10
Each of c, 10d, 10e, 10f... is a communication line. Reference numeral 33 denotes an accredited authority that performs member registration and issuance of a membership card, and reference numeral 34 denotes a membership card.

First, the certification station 33 will be described. A street terminal is a member-only terminal or a terminal provided with a difference in services that can be used by members and non-members. When a street terminal is used as a member, it is necessary to become a member. In order to become a member, a person who wants to become a member must register as a member at the certification office 33, which is a member reception desk, and receive a membership card. In the member registration, general attributes of the member, that is, address, name, alias (any name valid between members, stage name, pen name, etc.), age, gender, occupation, hobby, other members A part or all of information such as a message, a face photograph, an e-mail address, a credit card number, an expiration date, etc., to be sent to is registered.

Then, the issued membership card 34 includes
A display unit of a face photograph for certifying the identity of the member, a magnetic tape recording unit on which ID information is recorded, and a data storage unit such as an IC chip are provided. When the member card 34 has a prepaid function of the usage fee of the street terminal, the storage unit stores the prepaid amount. Further, there are provided storage portions such as a storage portion serving as an address book for storing ID information of other members, a storage portion for point data obtained using a street terminal, and a storage portion for data relating to usage history.

Next, the street terminals 31a, 31b, 31c... Using the issued membership card, the server computer 32, etc. will be described. As shown in FIG.
Are connected to the server computer 32 via communication lines 10a, 10b, 10c,.... That is, communication line 1
0a, 10b, 10c... To transfer data from the plurality of street terminals 31a, 31b, 31c.
Can be transferred to each of the street terminals 31a, 31b, 31c... In addition, via the server computer 32, a plurality of street terminals 31a, 31
., 31c... can be substantially performed.

One of the roles of the server computer 32 is, as described above, each of the street terminals 31a, 31b,
31c, the information requested by each of the street terminals 31a,
31b, 31c... The original information provided is created by the participating companies or by the information processing companies at the request of the participating companies. In the system shown in FIG. 3, company A, company B, and company C are participating companies, and information provided by these participating companies is transmitted from server computer 32 to each street terminal 31.
a, 31b, 31c...

One of the roles of the server computer 32 is to receive, collect and analyze the usage data 8 obtained at each of the street terminals 31a, 31b, 31c. When the usage data 8 is analyzed by the server computer 32, the degree of dissemination of the provided information can be grasped from the frequency of use of the provided information. In addition, the direction in which the user is interested can be grasped from the tendency of the information having a high use frequency among the provided information. Moreover, it is also possible to grasp the difference in tendency according to age, gender, occupation, etc. from the data of the users registered as members.

Further, a participating company A that provides information,
Since the totaling can be performed separately for the companies B and C, the analysis result of the usage data 8 corresponding to the information provided by each participating company can be obtained. Since the analysis result can be important data in marketing research, each participating company can use it to confirm the quality of the corporate activity strategy and to review the strategy.

Now, an example of the embodiment of the street terminal of the present invention as described above (a user obtains information from the street terminal) has been described. Next, another example of the embodiment will be described. The screens that are displayed one after another by the user inputting instructions from a predetermined screen are not merely screens for simply collecting information, but also include information such as questionnaires and monitors that members can participate in. Screens can be included.

For example, a participating company sets up a questionnaire for conducting marketing research and requests that members respond. In response to the request, members who have answered the questionnaire may be encouraged to participate by giving them some advantage such as giving a present. The questionnaire in the street terminal displays the set question and a plurality of answers on the display 1, and the member who answers is the touch panel 2.
Is performed by selecting from among a plurality of answers by the operation of. The attribute information (age, gender, etc.) of the responding member can be obtained from the ID information of the member card to be read when using the street terminal. In this way, the members' direct "voice" can be collected at the street terminal.

Further, another example of the embodiment will be described. The screens that are displayed one after another by the user inputting instructions from a predetermined screen are not merely screens for collecting information, but also include singers, actors, models, etc. Audition to perform
You can include a screen that calls on members to join. An audition at a street terminal is composed of, for example, two processes. The first step is a question-and-answer session performed to determine the eligibility of participating members. The question and answer is performed by displaying the set question and a plurality of answers on the display 1 and selecting the answering member from the plurality of answers by operating the touch panel 2.

The second process is performed by collecting information that cannot be collected by question and answer, such as the appearance, expression, voice, and behavior of the participating members, as image and voice information by the imaging means 4. The collection of the image and audio information may be performed by playing the subject song from the speaker of the street terminal and taking an image of the singing along with the subject song by the imaging means 4.
If the image / audio information is a moving image, the data processing means 5 performs a process such as a well-known moving image data compression process and collects the data.

[0027]

As described above, according to the present invention, a street terminal capable of collecting information on a user is provided. According to the present invention, the street terminal is connected to the server computer by a communication line, and has at least data transmission / reception means for transmitting data including usage data to the server computer and receiving data transmitted by the server computer. At the terminal, the user's I
By obtaining data corresponding to the usage data including the D information from the server computer, it is possible to provide an information service corresponding to each user, and to collect the usage data from a plurality of street terminals in the server computer. Then, it can be analyzed statistically. In addition, according to the present invention, the usage data includes a response to a question for a survey. According to the present invention, data on detailed personal information obtained by conducting a questionnaire survey or the like for each user is used as another usage data. Can be aggregated together with the data. According to the present invention, the street terminal includes an imaging unit for imaging the user, and the usage data includes imaging data obtained by imaging the user. And the like, and the data can be totaled together with the usage data and other data.

[Brief description of the drawings]

FIG. 1 is a diagram showing an example of the appearance and configuration of a street terminal according to the present invention.

FIG. 2 is a block diagram illustrating an example of a configuration of a street terminal according to the present invention.

FIG. 3 is an explanatory diagram showing an example of an overall system using the street terminal of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Display 2 Touch panel 3 Card reader 4 Imaging means 5 Data processing device 6 Usage data storage means 7 Data transmission / reception means 8 Usage data 9 Imaging data 10, 10a, 10b, 10c ... Communication lines 31a, 31b, 31c, ...・ Street terminal 32 Server 33 Certification authority 34 Membership card

Claims (4)

[Claims] A display for providing information by displaying an image; a touch panel switch for a user to input an instruction; a card reader for reading a card on which ID data for specifying the user is recorded; A usage data storage unit configured to store usage data including data relating to information used by the user; 2. The street terminal is connected to a server computer by a communication line, and has data transmitting / receiving means for transmitting data including the usage data to the server computer and receiving data transmitted by the server computer. The street terminal according to claim 1, wherein: 3. The street terminal according to claim 1, wherein the usage data includes an answer to a question for a survey. 4. The street terminal according to claim 1, wherein said street terminal has an image pickup means for picking up an image of a user, and said use data includes image data obtained by picking up an image of a user. Street terminal described in any of the above.