JP2014204401A - Advertisement reproduction device, control method for advertisement reproduction device, program reproduction device, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To reproduce, when a program reproduction device is reproducing an advertisement included in a broadcast program, an advertisement different from the advertisement.SOLUTION: A smartphone (1) comprises: an advertisement acquisition unit (24) that acquires a new CM different from an old CM inserted into a recorded program being reproduced on a television device (100); and an advertisement reproduction processing unit (26) that reproduces the new CM in a period from a reproduction start time of the old CM in the television device (100) to a reproduction end time thereof.

Description

  The present invention relates to an advertisement reproducing apparatus and the like that operate together with a program reproducing apparatus that reproduces a broadcast program.

  Conventionally, various portable terminals that operate together with a program playback device such as a television have been proposed.

  Patent Document 1 discloses a technique for displaying information from a mobile terminal on a video screen remote from the mobile terminal. Japanese Patent Application Laid-Open No. 2004-228561 discloses a technique for displaying a video displayed on a portable terminal that can be used as a remote controller of a television on the television. Japanese Patent Application Laid-Open No. 2004-228688 discloses a technique for proxying a television for an e-mail transmission process to be executed by a mobile terminal. Patent Document 4 discloses a technique for displaying an e-mail received at a mobile terminal on a television.

  In Patent Document 5, CMs of program sponsors (for example, more detailed CMs than those handled in the program) are stored in the information server, and this is transmitted via the Internet in parallel with the TV program broadcast. Discloses a technique for delivering directly to a mobile terminal of a viewer.

JP 2006-523411 Gazette (announced on October 12, 2006) JP 2008-109341 A (published May 8, 2008) JP 2011-244416 A (released on December 1, 2011) JP 11-328056 A (published on November 30, 1999) JP 2003-234709 A (released on August 22, 2003)

  CMs (advertisements) that flow on television are often not very interesting to program viewers (users). In particular, the recorded program includes an old CM when the program is recorded. Old CMs may be used to advertise products that have already been sold, or users may be tired of seeing them.

  Here, according to the technique of Patent Literature 5, the mobile terminal can acquire a more detailed CM than the CM that flows on the television.

  However, Patent Document 5 does not describe a method for controlling the timing for reproducing the acquired CM on the portable terminal. For this reason, the technique of Patent Document 5 does not allow a CM different from the CM flowing on the television to be viewed at the very timing when the CM that is not of great interest to the user is flowing on the television. In order to realize this, the user needs to reproduce the CM acquired by operating the mobile terminal while the CM is flowing on the television. It is a heavy burden on the user to perform such work in a short time when the CM is flowing on the television.

  The present invention has been made in view of the above problems, and its purpose is to reproduce an advertisement that can reproduce an advertisement different from the advertisement when the program reproducing apparatus is reproducing an advertisement included in a broadcast program. It is to provide a device or the like.

  In order to solve the above-described problem, an advertisement reproducing apparatus according to an aspect of the present invention is an advertisement reproducing apparatus that operates together with a program reproducing apparatus that reproduces a broadcast program in which a first advertisement is inserted. Time schedule information acquisition means for acquiring time schedule information capable of specifying a start position and an end position on the time axis of the first advertisement, and an advertisement for acquiring a second advertisement different from the first advertisement Acquisition means; and advertisement reproduction means for reproducing the second advertisement during a period in which the program reproduction apparatus reproduces the broadcast program in the section from the head position to the tail position specified based on the time schedule information. It is equipped with.

  An advertisement playback apparatus control method according to an aspect of the present invention is an advertisement playback apparatus control method that operates together with a program playback apparatus that plays back a broadcast program in which a first advertisement is inserted. A time schedule information acquisition step for acquiring time schedule information capable of specifying a start position and an end position on the time axis of the first advertisement, and an advertisement acquisition for acquiring a second advertisement different from the first advertisement An advertisement reproduction step of reproducing the second advertisement during a period in which the program reproduction apparatus reproduces the broadcast program in the section from the head position to the tail position specified based on the time schedule information; including.

  According to one aspect of the present invention, it is possible to reproduce an advertisement different from the advertisement at the timing when the advertisement is reproduced on the program reproducing apparatus.

It is a block diagram which shows the principal part structure of the smart phone which concerns on one Embodiment of this invention. It is a block diagram which shows the principal part structure of the television apparatus which concerns on the said embodiment. It is a block diagram which shows the principal part structure of the advertisement server which concerns on the said embodiment. It is the schematic which shows the structure of the advertisement presentation system which concerns on the said embodiment. It is a figure which shows the display screen of the said smart phone and the said television apparatus. It is a table which shows the data structure of the data transmitted / received in the said advertisement presentation system. It is a sequence diagram which shows an example of the flow of the process performed in the said advertisement presentation system. It is a figure which shows the display screen of the smart phone and television apparatus which concern on other embodiment of this invention. It is a table which shows the data structure of the data which the smart phone and advertisement server which concern on further another embodiment of this invention memorize | store.

Embodiment 1
Hereinafter, an embodiment of the present invention will be described in detail with reference to FIGS.

[Configuration of Advertisement Presentation System 600]
Based on FIG. 4, the structure of the advertisement presentation system 600 which concerns on this embodiment is demonstrated. FIG. 4 is a schematic diagram illustrating a configuration of an advertisement presentation system 600 including the smartphone 1, the television device 100, the television meta information server 200, and the advertisement server 300.

  As illustrated, the smartphone 1 according to the present embodiment and the television device 100 are connected to be communicable. The television meta information server 200 and the advertisement server 300 are connected to the Internet 400 and can be accessed from the smartphone 1 via the Internet 400.

  Hereinafter, an outline of processing executed in the advertisement presentation system 600 will be described.

  First, the television device 100 transmits the program information M1 of the recorded program 501 to the smartphone 1 when the reproduction of the recorded program 501 is started. The program information M1 is information for specifying the recorded program 501. In the recorded program 501, a CM when the program is recorded (hereinafter referred to as an old CM) is inserted between the main programs.

  Next, the smartphone 1 transmits the program information M1 to the television meta information server 200. Then, the television meta information server 200 transmits to the smartphone 1 the television meta information (or television metadata) M3 corresponding to the broadcast program (that is, the recorded program 501) specified by the program information M1.

  Here, the television meta information M3 is data in which information such as a program genre, performers, CM sponsors (advertisers), and time schedules are recorded in association with a broadcast program. By referring to the TV meta information M3, it is possible to grasp the broadcast content of the program, the start time, the end time, etc. of the CM. The details of the television meta information M3 will be described later.

  Subsequently, the smartphone 1 transmits the advertisement request information M4 to the advertisement server 300. The advertisement request information M4 is information indicating CM attributes requested from the advertisement server 300. Then, the advertisement server 300 searches the database for a CM that matches the advertisement request information M4, and transmits data M5 of the matched CM (hereinafter referred to as a new CM) to the smartphone 1.

  On the other hand, the television set 100 periodically transmits the current reproduction position (reproduction position information) M6 of the recorded program 501 to the smartphone 1.

  The smartphone 1 specifies the playback start time at which the television device 100 starts playback of the old CM based on the acquired playback position M6 and the time schedule included in the TV meta information M3. Then, the smartphone 1 starts playback of the new CM when the current time becomes the playback start time.

  FIG. 5 is a diagram illustrating display screens of the smartphone 1 and the television device 100 at the reproduction start time. As illustrated, the smartphone 1 reproduces the new CM 502 at the same time as the television apparatus 100 reproduces the old CM 503. In the figure, the smartphone 1 is in a landscape orientation so that the CM can be viewed easily, and the new CM 502 is also displayed in landscape orientation. In the figure, the television apparatus 100 displays the display screen 500 of the smartphone 1 side by side with the old CM 503, but the old CM 503 may be displayed on the full screen without displaying the display screen 500.

  Thus, according to the advertisement presentation system 600, the timing at which the smartphone 1 reproduces the new CM newly acquired from the advertisement server 300 and the timing at which the television device 100 reproduces the old CM included in the recorded program are synchronized. be able to.

[Configuration of smartphone 1]
FIG. 1 is a functional block diagram illustrating a main configuration of the smartphone 1. In addition, in the figure, as the advertisement presentation system 600, the television device 100, the television meta information server 200, and the advertisement server 300 are also shown.

  Note that the smartphone 1 included in the advertisement presentation system 600 is not limited to such a smartphone, and can be applied to any information processing apparatus having a function of reproducing an advertisement. For example, instead of the smartphone 1, an information processing device such as a mobile phone, a tablet PC, or a remote controller of the television device 100 can be widely used.

  The smartphone 1 includes a control unit 10, a storage unit 11, a display unit 12, and an audio output unit 13 as illustrated.

  The storage unit 11 includes a non-volatile storage device such as a flash memory, and stores an advertisement time table 30, advertisement data 31, and user attribute information 32. The storage unit 11 may have a volatile storage area such as a RAM (Random Access Memory). This area is used as a work area of the control unit 10.

  The display unit 12 displays information, images, videos, and the like processed by the smartphone 1. The display unit 12 is a flat display panel such as a liquid crystal panel or an organic EL panel, for example.

  The audio output unit 13 outputs audio processed by the smartphone 1. The audio output unit 13 is a speaker, for example.

  The smartphone 1 may have a function as a remote controller for operating the television device 100. In this case, the smartphone 1 has a built-in operation unit (not shown), and transmits an operation signal to the television apparatus 100 based on a user operation received by the operation unit. Moreover, the smart phone 1 may have a function which transmits the display screen 500 displayed on the display part 12 to the television apparatus 100, as shown in FIG.4 and FIG.5. Thereby, it is possible to view the display screen 500 of the smartphone 1 on the television device 100 side by side with the recorded program 501.

  The control unit 10 controls the smartphone 1 as a whole and can be configured by a CPU (Central Processing Unit) or the like. The control unit 10 includes, as functional blocks, a program information acquisition unit 20, a reproduction position acquisition unit 21, a television meta information acquisition unit 22, an advertisement request information transmission unit 23, an advertisement acquisition unit 24, an advertisement reproduction time management unit 25, and an advertisement reproduction process. A unit 26 and an advertisement replacement information transmission unit 27 are provided. Of the members shown in FIG. 1, the members not described in the first embodiment are not necessarily provided in the smartphone 1 of the first embodiment.

  The program information acquisition unit 20 acquires program information M1 for specifying a recorded program that the television device 100 has started playing from the television device 100, and outputs the acquired program information M1 to the television meta information acquisition unit 22.

  An example of the program information M1 is shown in FIG. In the present embodiment, as shown in the figure, the program information M1 broadcasts the program name of the recorded program being played back (the recorded program name shown), the date and time when the recorded program was broadcast (the broadcast date and time shown), and the recorded program. The name of the broadcasting station (the broadcasting station name shown) is included as an item.

  The playback position acquisition unit 21 acquires the current playback position M6 of the recorded program being played back by the television device 100, and outputs the acquired playback position M6 to the advertisement playback time management unit 25. The reproduction position M6 indicates the current position on the time axis of the recorded program being reproduced. For example, the reproduction position M6 at the time when the reproduction of the recorded program is started is “0:00: 00” (see FIG. 6A). On the other hand, the playback position M6 when the recorded program is played back for 10 minutes is “0:10:00”. In this way, the reproduction position M6 is expressed as a relative time with reference to the time point when the reproduction of the recorded program is started on the television device 100. The reproduction position M6 is periodically transmitted from the television device 100.

  The TV meta information acquisition unit 22 transmits the program information M1 acquired by the program information acquisition unit 20 to the TV meta information server 200, so that the broadcast program specified by the program information M1 (that is, currently reproduced on the TV device 100). TV meta information M3 corresponding to the recorded program) is acquired. Then, the acquired television meta information M3 is output to the advertisement request information transmitting unit 23 and the reproduction position acquiring unit 21.

  An example of the TV meta information M3 acquired by the TV meta information acquisition unit 22 is shown in FIG. As shown in the figure, the television meta information M3 includes, as items, a program main part and a CM (old CM) time schedule included in the broadcast program, and information for specifying a sponsor for each CM. The time schedule is information for specifying the start position and the end position of each of the main program and the CM. The start position and the end position are expressed as a start time and an end time based on the broadcast start date and time of the broadcast program (that is, “00:00:00”). The time schedule may be expressed as, for example, an absolute time (for example, “17:00:00”) that is actually broadcast. Alternatively, when the broadcast program is configured by a set of unit data (frames or the like), the time schedule may be expressed as the number of unit data.

  The advertisement request information transmission unit 23 extracts the reproduction times of all old CMs included in the broadcast program from the time schedule included in the television meta information M3 acquired by the TV meta information acquisition unit 22. For example, in the case of CM-A shown in FIG. 6B, the start position is “0:14:00” and the end position is “0:14:15”. Extract as playback time. And the information which matched the reproduction time of the extracted old CM and the sponsor of the old CM is transmitted to the advertisement server 300 as the advertisement request information M4.

  The advertisement acquisition unit 24 acquires CM (new CM) data M5 that conforms to the advertisement request information M4 from the advertisement server 300, stores the data M5 in the storage unit 11 as the advertisement data 31, and the advertisement reproduction processing unit 26 and the advertisement. The data is output to the replacement information transmission unit 27. The new CM is a CM that conforms to the advertisement request information M4 and is searched for in the advertisement server 300. That is, the advertisement acquisition unit 24 acquires a CM whose playback time and sponsor match the old CM as a new CM.

  The advertisement acquisition unit 24 generates an advertisement time table 30 in which the time schedule is replaced with a new CM, and stores the advertisement time table 30 in the storage unit 11. An example of the advertisement time table 30 is shown in FIG. As illustrated, the advertisement time table 30 associates the new CM with the start position and end position of the corresponding old CM.

  In addition, when a CM that matches the old CM is already stored in the storage unit 11 as the advertisement data 31, the advertisement acquisition unit 24 replaces the stored CM with the new CM instead of acquiring the CM from the advertisement server 300. It is good.

  The timing at which the television meta information acquisition unit 22 acquires the television meta information M3 and the timing at which the advertisement request information transmission unit 23 acquires a new CM may be arbitrarily set. However, since the television meta information (old CM time schedule) M3 and the new CM need to be acquired by the television apparatus 100 before the reproduction of the old CM is started, the reproduction of the recorded program is started from the television apparatus 100. It is desirable to immediately start the acquisition process when notified of this.

  Based on the reproduction position M6 acquired by the reproduction position acquisition unit 21 and the advertisement time table 30, the advertisement reproduction time management unit 25 reproduces the reproduction start time at which the smartphone 1 starts reproduction of the new CM and the reproduction of the new CM. The playback end time to end is calculated.

  Specifically, the advertisement playback time management unit 25 acquires, as the playback start time, a time obtained by adding a difference obtained by subtracting the current playback position M6 from the start position of the new CM included in the advertisement time table 30 to the current time. . For example, when the start position of the new CM is 14 minutes and the current playback position M6 is 10 minutes, the advertisement playback time management unit 25 sets the playback start time 4 minutes after the current time. Similarly, the advertisement playback time management unit 25 calculates the playback end time based on the end position of the new CM and the current playback position M6. Note that the playback end time may be calculated by adding the CM playback time to the playback start time.

  The reproduction start time and reproduction end time calculated in this way coincide with the time when the old CM is reproduced on the television device 100. That is, the old CM is reproduced at the calculated reproduction start time also on the television device 100. Therefore, the advertisement playback time management unit 25 matches the time when the television apparatus 100 starts and ends the playback of the old CM with the time when the smartphone 1 starts playback of the new CM. It is desirable that the advertisement playback time management unit 25 adjust the playback start time each time the playback position M6 is acquired from the television device 100.

  Then, when the current time reaches the playback start time of any new CM included in the advertisement time table 30, the advertisement playback time management unit 25 notifies the advertisement playback processing unit 26 of that.

  When receiving a notification from the advertisement playback time management unit 25 indicating that the new CM playback start time has come, the advertisement playback processing unit 26 reads the corresponding new CM from the advertisement data 31, and displays the display unit 12 and audio Playback is performed via the unit 13. As described above, the old CM included in the recorded program is played back on the television device 100 at the same timing. Then, the advertisement playback processing unit 26 ends the playback of the new CM when the current time reaches the playback end time.

[Configuration of Television Device 100]
FIG. 2 is a functional block diagram illustrating a main configuration of the television device 100. Moreover, in the same figure, the smartphone 1 is also shown.

  Note that the television apparatus 100 included in the advertisement presentation system 600 is not limited to such a television apparatus, and can be applied to any information processing apparatus having a function of reproducing a broadcast program. For example, instead of the television device 100, an information processing device such as a mobile phone, a smartphone, a tablet PC, or a personal computer equipped with a television tuner that supports one-segment broadcasting can be widely used.

  The television apparatus 100 includes a control unit 110, a storage unit 111, an audio output unit 112, and a display unit 113 as illustrated. The functions of the respective units of the television device 100 are the same as the functions of the storage unit 11, the display unit 12, and the audio output unit 13 of the smartphone 1 shown in FIG.

  The storage unit 111 is a storage device that stores programs recorded in the past by the television device 100, and stores recorded program data 130 and program information 131.

  The control unit 110 performs overall control of the television apparatus 100, and as a functional block, a recorded program reproduction processing unit 120, a program information transmission unit 121, a reproduction position transmission unit 122, an advertisement replacement information acquisition unit 123, and A replacement processing unit 124 is provided. Of the members shown in FIG. 2, members not described in the first embodiment are not necessarily provided in the television device 100 of the first embodiment.

  The recorded program reproduction processing unit 120 reads the recorded program data 130 from the storage unit 111 and reproduces the recorded program indicated by the recorded program data 130. The video of the recorded program being reproduced is displayed on the display unit 113, and the audio is output from the audio output unit 112. Note that the recorded program reproduction processing unit 120 may receive an operation signal from the smartphone 1 having a function as a remote controller of the television apparatus 100 and start reproduction of the recorded program, or may be received by an operation unit (not shown). Based on the user's instruction, playback of the recorded program may be started.

  The program information transmission unit 121 reads out the program information 131 corresponding to the recorded program started to be reproduced by the recorded program reproduction processing unit 120 from the storage unit 111 and transmits it to the smartphone 1 as the program information M1. As described above, the program information M1 is information for specifying a recorded program being reproduced, and includes, for example, a program name, a broadcast date and time, and a broadcast station name (see FIG. 6A).

  The reproduction position transmission unit 122 periodically transmits the reproduction position M6 of the recorded program currently reproduced by the recorded program reproduction processing unit 120 to the smartphone 1. As described above, the reproduction position M6 indicates the current position on the time axis of the recorded program being reproduced. In addition, when a user operation such as fast-forward, rewind, or stop is performed on the recorded program being played back, the current playback position M6 also changes. At this time, the playback position transmission unit 122 transmits the changed playback position M6 to the smartphone 1.

  In addition, the television apparatus 100 may have a function of displaying the display screen 500 transmitted from the smartphone 1 on the display unit 12 (see FIGS. 4 and 5).

[Configuration of Advertising Server 300]
FIG. 3 is a functional block diagram illustrating a main configuration of the advertisement server 300. Moreover, in the same figure, the smartphone 1 is also shown.

  The advertisement server 300 is a server in which a plurality of CMs including the latest CM are registered, and includes a control unit 310 and an advertisement database 311 as illustrated.

  The advertisement database 311 is a database that stores a plurality of CMs registered by the sponsor. The advertisement database 311 stores advertisement attribute information 330 and advertisement data 331.

  The control unit 310 performs overall control of the advertisement server 300, and includes an advertisement request information acquisition unit 320, an advertisement search unit 321 and an advertisement transmission unit 322 as functional blocks.

  The advertisement request information acquisition unit 320 acquires the advertisement request information M4 from the smartphone 1. As described above, the advertisement request information M4 is information including the playback time (15 seconds, 30 seconds, etc.) of the old CM and the sponsor (company A, company B, etc.) of the old CM.

  The advertisement search unit 321 searches the advertisement attribute information 330 for a CM that matches the advertisement request information M4 acquired by the advertisement request information acquisition unit 320, and notifies the advertisement transmission unit 322 of the matched CM. The advertisement attribute information 330 is information indicating the attribute of the CM, and is stored in advance in association with each CM. In the present embodiment, the advertisement attribute information 330 has a playback time and a sponsor associated with each CM. Therefore, the advertisement search unit 321 searches the advertisement attribute information 330 for a CM that matches the sponsor and the playback time indicated by the advertisement request information M4, and notifies the advertisement transmission unit 322 of the matched CM.

  The advertisement transmission unit 322 reads the advertisement data 331 and transmits the CM (new CM) data M5 notified by the advertisement search unit 321 to the smartphone 1. At this time, the advertisement transmission unit 322 may generate an advertisement fee for the sponsor of the new CM transmitted to the smartphone 1. Alternatively, when a new CM is reproduced on the smartphone 1, information indicating that may be received and the sponsor may be charged.

[Process flow]
FIG. 7 is a sequence diagram illustrating an example of a flow of processing executed in the advertisement presentation system 600.

  First, the user selects a desired recorded program on the television device 100, and the recorded program reproduction processing unit 120 of the television device 100 that has received the program starts reproduction of the recorded program (S1). Then, the program information transmission unit 121 transmits the program information M1 of the recorded program to the smartphone 1 (S2).

  Subsequently, the TV meta information acquisition unit 22 of the smartphone 1 transmits the acquired program information M1 to the TV meta information server 200 (S3; time schedule information acquisition step).

  The television meta information server 200 transmits the television meta information M3 corresponding to the broadcast program specified by the transmitted program information M1 to the smartphone 1 (S4; time schedule information acquisition step).

  The advertisement request information transmission unit 23 of the smartphone 1 generates advertisement request information M4 based on the acquired television meta information M3 and transmits it to the advertisement server 300 (S5; advertisement acquisition step). This advertisement request information M4 includes the reproduction time of the old CM included in the recorded program and information indicating the sponsor of the old CM.

  The advertisement search unit 321 of the advertisement server 300 searches the advertisement database 311 for a CM that matches the acquired advertisement request information M4 (S6). Then, the advertisement transmission unit 322 transmits the adapted CM (new CM) to the smartphone 1 (S7; advertisement acquisition step). As a result, the smartphone 1 acquires, as a new CM, a CM whose sponsor and playback time match the old CM.

  The playback position transmission unit 122 of the television device 100 periodically transmits the current playback position M6 to the smartphone 1 from the time when playback of the recorded program is started in S1 (S8).

  The advertisement playback time management unit 25 of the smartphone 1 adjusts the playback start time of the new CM based on the playback schedule M6 and the time schedule included in the television meta information M3 (S9). Then, until the current time reaches the reproduction start time (NO in S10), the smartphone 1 adjusts the reproduction start time based on the reproduction position M6 transmitted from the television device 100. Thus, for example, even if operations such as fast forward, rewind, and stop are performed on a recorded program being played back by the television device 100, the timing at which the old CM is played back on the television device 100 and the new CM The timing reproduced by the smartphone 1 can be matched. Note that the smartphone 1 calculates the reproduction end time in the same manner as the reproduction start time.

  When the playback start time is reached (YES in S10), the advertisement playback processing unit 26 of the smartphone 1 plays back the new CM (S12; advertisement playback step). That is, the smartphone 1 plays back a CM that is different from the old CM, although the playback time and sponsor match the old CM as the new CM. At the same time, the old CM is also reproduced on the television device 100 (S11). Then, the advertisement reproduction processing unit 26 stops the reproduction of the new CM when the reproduction end time is reached.

[Modification 1]
In this embodiment, the sponsor of the old CM and the sponsor of the new CM are the same, but the scope of application of the present invention is not limited to this, and the sponsors may be different from each other. However, when the new CM is played back on the smartphone 1, the old CM played back on the television device 100 is likely not to be viewed. In order to allow the sponsor of the old CM to accept this situation, it is desirable that the sponsor of the old CM and the sponsor of the new CM are the same.

[Modification 2]
In the present embodiment, the playback time of the old CM and the playback time of the new CM are the same, but the playback time may be different from each other as in the above sponsor example. In this case, the smartphone 1 may control the playback operation of the new CM in accordance with the playback time of the old CM.

  For example, when the playback time of the new CM is shorter than the old CM, the advertisement playback processing unit 26 compensates for the shortage of the playback time by repeatedly playing the new CM. On the other hand, when the playback time of the new CM is longer than that of the old CM, the advertisement playback processing unit 26 may fade out the new CM being played back halfway when the playback end time of the old CM is reached.

[Modification 3]
Further, in the present embodiment, it is assumed that the old CM to be synchronized with the new CM is inserted in the recorded program. On the other hand, the old CM may be a CM inserted into a broadcast program on a real-time broadcast wave from a broadcast station.

  In this case, the television set 100 outputs (reproduces) a broadcast program (live broadcast program) received from the broadcast station via the antenna. Further, it is assumed that the time schedule included in the television meta information M3 can be acquired in real time from the television meta information server 200 (or a broadcasting station of the broadcast program) at the start of broadcasting the broadcast program. It is said. The smartphone 1 can reproduce the new CM at the broadcast date and time of the CM that flows in the broadcast program broadcast in real time by adjusting the reproduction time of the new CM based on the acquired time schedule.

[Modification 4]
The functions of the smartphone 1 and the television device 100 may be integrated into one device. As an example, a configuration in which the smartphone 1 further includes a reproduction unit (not shown) that reproduces a recorded program can be considered. According to this configuration, the smartphone 1 can reproduce the newly acquired new CM at the timing when the reproducing unit reproduces the old CM. In this case, the smartphone 1 may display the new CM side by side with the old CM, or may display it instead of the old CM.

<< Embodiment 2 >>
Another embodiment of the advertisement presentation system 600 according to the present invention will be described below with reference to FIGS. 1, 2, and 8.

  FIG. 8 is a diagram illustrating display screens of the smartphone 1 and the television device 100 according to the present embodiment.

  As illustrated in FIG. 8, the smartphone 1 according to the present embodiment transmits a new CM acquired from the advertisement server 300 to the television device 100 to reproduce the new CM instead of the old CM. As a result, only the part of the CM excluding the main part of the program recorded in the TV program 100 is replaced with the newly acquired CM from the smartphone 1 and played back.

  The smartphone 1 according to the present embodiment includes an advertisement replacement information transmission unit 27 illustrated in FIG. The advertisement replacement information transmitting unit 27 transmits the advertisement replacement information M7 including the acquired new CM and the advertisement time table 30 to the television device 100.

  The television device 100 according to the present embodiment includes an advertisement replacement information acquisition unit 123 and a replacement processing unit 124 illustrated in FIG. The advertisement replacement information acquisition unit 123 acquires the advertisement replacement information M7 from the smartphone 1. The replacement processing unit 124 replaces the old CM reproduced by the recorded program reproduction processing unit 120 with a new CM.

  Specifically, the replacement processing unit 124 acquires the start position and end position of the old CM from the advertisement time table 30 included in the advertisement replacement information M7. Then, based on the acquired start position and end position of the old CM and the playback position M6 of the current recorded program, the playback start time and playback end time of the old CM are calculated. Then, the recorded program reproduction processing unit 120 is instructed to reproduce the new CM instead of the recorded program data 130 for the calculated reproduction start time and reproduction end time. As a result, the new CM acquired by the smartphone 1 is played back simultaneously on both the smartphone 1 and the television device 100.

  When the advertisement replacement information transmission unit 27 of the smartphone 1 receives a notification from the advertisement playback time management unit 25 indicating that the new CM playback start time has been reached, the display screen (and / or audio output) of the smartphone 1 is displayed. May be played back by the television apparatus 100 by transmitting to the television apparatus 100. The switching of the screen is realized by, for example, a display display screen transmission technique by one-to-one wireless communication using WiFi (registered trademark) or the like.

  Specifically, the advertisement replacement information transmission unit 27 instructs the television device 100 to display the display screen of the smartphone 1 (switch the screen) when the playback start time comes. Similarly, when the playback end time is reached, an instruction is given to end display of the display screen, and transmission of the display screen is stopped.

  Thereby, the display part 113 (and / or the audio | voice output part 112) of the television apparatus 100 switches to the display screen of the smart phone 1 at the timing when reproduction | regeneration of old CM is started. The new CM being played back on the smartphone 1 is displayed on the display screen. Therefore, even with such a configuration, the old CM reproduced on the television device 100 can be replaced with the new CM.

<< Embodiment 3 >>
Another embodiment of the advertisement presentation system 600 of the present invention will be described below with reference to FIGS. 1 and 3.

  The advertisement request information M4 according to the present embodiment further includes series specifying information for specifying the old CM series. The series specifying information is extracted from the acquired television meta information M3. Here, the “CM series” refers to a CM group having a certain common point, a series of works, and the like. The CM of the same series usually advertises the same product.

  The advertisement attribute information 330 according to the present embodiment further includes an item for specifying the series of each CM in addition to the playback time and sponsor of each CM. The advertisement search unit 321 of the advertisement server 300 refers to the advertisement request information M4 and the advertisement attribute information 330, and acquires a CM of the same series as the old CM as a new CM. Thereby, the advertisement reproduction processing unit 26 of the smartphone 1 reproduces the new version of the old CM or the sequel of the old CM as the new CM.

<< Embodiment 4 >>
Another embodiment of the advertisement presentation system 600 according to the present invention will be described below with reference to FIGS. 1, 3, and 9.

  The advertisement request information M4 according to this embodiment is shown in FIG. As shown in the figure, the advertisement request information M4 according to the present embodiment includes program genre, performer, age, gender, and location as items in addition to the reproduction time and sponsor.

  The program genre is an item for specifying the genre of the recorded program being reproduced, and is designated as “news program”, “variety program”, “drama”, or the like.

  The performer is an item for specifying a performer appearing in the recorded program being reproduced, and a person name, stage name, and the like are designated.

  Since the program genre and the performer are information included in the television meta information M3, the advertisement acquisition unit 24 extracts the information from the television meta information M3.

  The age is an item for specifying the age of the user, and is specified as, for example, “40 years old”.

  The gender is an item for specifying the gender of the user, and is a format for selecting either “male” or “female”.

  The location is an item for specifying the user's current location. For example, “Tokyo” and the prefecture name may be specified, or “Kanto” and the region name may be specified. There may be.

  The age, sex, and location are input in advance through operation of an operation unit (not shown) by the user, and stored in the storage unit 11 as user attribute information 32 shown in FIG. The location item may be acquired in real time via a GPS (Global Positioning System) receiver (not shown) built in the smartphone 1 when the advertisement request information M4 is generated. .

  Information on the recorded program being played, such as the program genre and performers, is likely to be associated with information of interest to the user. Furthermore, it is considered that a CM more suitable for the user's preference can be provided by acquiring a CM that matches the user's age, sex, and location. Hereinafter, the program genre, performer, age, sex, and location are referred to as preference information. The preference information is not limited to the items described above.

  The advertisement request information transmission unit 23 of the smartphone 1 transmits advertisement request information M4 including preference information to the advertisement server 300. On the other hand, the advertisement attribute information 330 of the advertisement server 300 further includes an item corresponding to the preference information for each CM in addition to the sponsor and the playback time referred to in the above-described embodiment. An example of the advertisement attribute information 330 is shown in FIG. (B) of FIG. 9 includes playback time, sponsor, performer, program genre, recommended age group, recommended sex, and broadcasting district as items.

  The performer is an item for specifying the performer of the CM. The program genre is an item for specifying the genre of the broadcast program into which the CM is to be inserted. The recommended age group and the recommended gender are items that specify an age group and a gender in which the advertising effect of the product or the like by the CM is the highest. The broadcast area is an item for specifying a region where the CM should be broadcast.

  As described above, the advertisement attribute information 330 is previously given an attribute corresponding to the preference for each CM in the advertisement database 311. The advertisement attribute information 330 is not limited to the items shown in FIG. 9B, and may include, for example, information indicating the type of product advertised by the CM.

  The advertisement search unit 321 of the advertisement server 300 searches the advertisement attribute information 330 for a CM that matches the advertisement request information M4, as in the other embodiments. And the advertisement transmission part 322 transmits to the smart phone 1 as new CM. As a result, the advertisement reproduction processing unit 26 of the smartphone 1 can reproduce a CM (or program advertisement information, information that the user seems to like) according to the user's characteristics as a new CM.

<< Embodiment 5: Implementation by Software >>
Control blocks (especially the control unit 10, the control unit 110, and the control unit 310) of the smartphone 1, the television device 100, and the advertisement server 300 are realized by a logic circuit (hardware) formed in an integrated circuit (IC chip) or the like. Alternatively, it may be realized by software using a CPU.

  In the latter case, the smartphone 1, the television device 100, and the advertisement server 300 have a CPU that executes instructions of a program that is software that realizes each function, and the program and various data are recorded so as to be readable by a computer (or CPU). A ROM (Read Only Memory) or a storage device (referred to as “recording medium”), a RAM for developing the program, and the like. And the objective of this invention is achieved when a computer (or CPU) reads the said program from the said recording medium and runs it. As the recording medium, a “non-temporary tangible medium” such as a tape, a disk, a card, a semiconductor memory, a programmable logic circuit, or the like can be used. The program may be supplied to the computer via an arbitrary transmission medium (such as a communication network or a broadcast wave) that can transmit the program. The present invention can also be realized in the form of a data signal embedded in a carrier wave in which the program is embodied by electronic transmission.

[Summary]
The advertisement playback device (smart phone 1) according to aspect 1 of the present invention operates to play an advertisement that operates together with a program playback device (television device 100) that plays back a broadcast program (recorded program) in which the first advertisement (old CM 503) is inserted. A time for acquiring time schedule information (television meta information M3) capable of specifying a start position (start position) and end position (end position) on the time axis of the first advertisement in the broadcast program. Schedule information acquisition means (television meta information acquisition part 22), advertisement acquisition means (advertisement request information transmission part 23, advertisement acquisition part 24) for acquiring a second advertisement (new CM 502) different from the first advertisement; A period during which the program reproduction device reproduces the broadcast program in the section from the start position to the end position specified based on the time schedule information ( Period from raw start time to the reproduction end time), the second reproducing Ads reproducing means (ad playback time management unit 25, and a, and ad playback processing unit 26).

  The control method of the advertisement playback device according to aspect 8 of the present invention is a control method of an advertisement playback device that operates together with a program playback device that plays back a broadcast program in which a first advertisement is inserted. Time schedule information acquisition step (S3, S4) for acquiring time schedule information capable of specifying the start position and the end position on the time axis of the first advertisement, and acquiring a second advertisement different from the first advertisement The program reproducing device displays the broadcast program in the section from the head position to the tail position specified based on the time schedule information acquired in the time schedule information acquiring step (S5, S7) and the time schedule information acquiring step. A reproduction period (S12) of reproducing the second advertisement acquired in the advertisement acquisition step.

  According to the above configuration and method, the advertisement reproduction device reproduces the acquired second advertisement only during a period in which the program reproduction device reproduces the first advertisement based on the time schedule information of the first advertisement. . That is, the advertisement reproducing device reproduces the newly acquired second advertisement in accordance with the timing at which the first advertisement is reproduced in the program reproducing device.

  Therefore, the advertisement reproducing apparatus has an effect that an advertisement different from the advertisement can be reproduced at the timing when the advertisement is reproduced on the program reproducing apparatus.

  The advertisement reproducing apparatus according to aspect 2 of the present invention acquires reproduction position information (reproduction position M6) that can specify the reproduction position on the time axis of the broadcast program being reproduced in the program reproduction apparatus in the aspect 1. Reproduction position information acquisition means (reproduction position acquisition unit 21) for performing the advertisement reproduction means based on the reproduction position specified by the reproduction position information acquired by the reproduction position information acquisition means. You may control the reproduction of advertisements.

  According to said structure, the said advertisement reproduction apparatus controls reproduction | regeneration of a 2nd advertisement based on the reproduction position of the broadcast program currently reproduced | regenerated in a program reproduction apparatus. In other words, the advertisement playback device moves the timing of playback of the second advertisement back and forth based on the playback position of the broadcast program.

  Therefore, even if the user performs an operation of fast-forwarding, rewinding, or stopping the program being played back by the program playback device, the advertisement playback device can determine the timing at which the first advertisement is played back on the program playback device. It is possible to avoid a situation in which the timing at which the second advertisement is reproduced on the advertisement reproducing apparatus is shifted.

  Therefore, the advertisement reproducing apparatus has an effect that the timing at which the program reproducing apparatus reproduces the first advertisement and the timing at which the advertisement reproducing apparatus reproduces the second advertisement can always be matched. In addition, the user can freely change the reproduction position of the broadcast program being reproduced in the program reproduction apparatus.

  The advertisement reproducing apparatus according to aspect 3 of the present invention transmits the second advertisement to the program reproducing apparatus in the aspect 1 or 2, and transmits the second advertisement to the program instead of the first advertisement. You may further provide the advertisement transmission means (advertisement replacement information transmission part 27) made to reproduce | regenerate with a reproducing | regenerating apparatus.

  According to the above configuration, the advertisement reproduction device causes the program reproduction device to reproduce the second advertisement instead of the first advertisement. That is, the first advertisement that was originally scheduled to be played back by the program playback device is replaced with the newly acquired second advertisement by the advertisement playback device.

  Therefore, the advertisement reproducing apparatus can reproduce the newly acquired second advertisement not only on the own apparatus but also on the program reproducing apparatus. Also, the user can view the newly acquired second advertisement on the program playback device as if it were a normal CM (first advertisement) inserted between broadcast programs. For this reason, in the program reproducing apparatus, the possibility of CM being skipped can be reduced. Furthermore, since the program creator can watch a new CM that generates an advertising fee by using the program content previously produced, it is also beneficial for the program producer.

  In the advertisement reproducing device according to aspect 4 of the present invention, in any one of the aspects 1 to 3, the advertisement acquisition unit may send a new version of the first advertisement or a sequel to the first advertisement. You may acquire as 2 advertisements.

  According to the above configuration, the advertisement reproduced by the advertisement reproducing apparatus is a new version or sequel of the first advertisement.

  Therefore, even if the user loses interest in the old advertisement (first advertisement) reproduced by the program reproduction apparatus, the advertisement reproduction apparatus allows the latest version of the same series as the advertisement to be viewed. Can attract the user's interest. Thereby, the sponsor of the advertisement can use the latest version of the advertisement to motivate viewers to purchase their products. Further, since the second advertisement is related to the first advertisement, it can be guaranteed that the advertisement is suitable for the characteristics of the original broadcast program.

  In any one of the above aspects 1 to 4, the advertisement reproducing apparatus according to aspect 5 of the present invention is a preference information acquisition unit (program information acquisition unit 20, operation unit) that acquires preference information indicating a user's preference for advertisements. ), And the advertisement acquisition means may acquire an advertisement that matches the preference information as the second advertisement.

  The first advertisement flowing through the program playback device is likely to be a uniform advertisement for a wide range of viewers, so it is highly likely that the advertisement is not optimal for the user.

  Thus, with the above configuration, the advertisement reproduction device acquires an advertisement that matches the preference information as the second advertisement. This preference information includes, for example, information set in advance by the user, information indicating the current position of the user, information on a broadcast program currently being reproduced by the program reproduction device, and the like. Therefore, the advertisement reproducing apparatus reproduces, for example, CM or program advertisement information that matches the user's characteristics, information that the user seems to like, etc. as the second advertisement.

  Therefore, the user can efficiently view the interesting advertisement that matches the preference while saving time for viewing the advertisement that is not interesting to the user. Further, the sponsor of the advertisement can improve the cost effectiveness of the advertisement because the provided advertisement is less likely to get bored or skipped by the user.

  In the advertisement reproducing device according to aspect 6 of the present invention, in any one of the aspects 1 to 5, the advertisement acquisition unit includes a time from the start position to the end position on the time axis of the first advertisement. An advertisement with the same playback time may be acquired as the second advertisement.

  According to said structure, the said advertisement reproduction | regeneration apparatus acquires an advertisement with the same reproduction | regeneration time (for example, time divisions, such as 15 seconds and 30 seconds), as a 2nd advertisement.

  Therefore, even though the second advertisement is still being played back in the advertisement playback device, the main program starts on the program playback device, or after the second advertisement is played back, the main program starts. There is an effect that it is possible to avoid a situation where the waiting time until the time is long.

  The program playback apparatus according to aspect 7 of the present invention operates together with the advertisement playback apparatus according to any one of the above aspects 1 to 6.

  According to said structure, the said program reproduction | regeneration apparatus has an effect that an advertisement different from the advertisement can be reproduced | regenerated by the advertisement reproduction | regeneration apparatus during reproduction | regeneration of an advertisement.

  In addition, the advertisement reproducing apparatus and the program reproducing apparatus may be realized by a computer. In this case, an advertisement for realizing the advertisement reproducing apparatus and the program reproducing apparatus by a computer by operating the computer as each of the above means. A control program for the playback device and the program playback device, and a computer-readable recording medium on which the control program is recorded also fall within the scope of the present invention.

  The present invention is not limited to the above-described embodiments, and various modifications are possible within the scope shown in the claims, and embodiments obtained by appropriately combining technical means disclosed in different embodiments. Is also included in the technical scope of the present invention. Furthermore, a new technical feature can be formed by combining the technical means disclosed in each embodiment.

  The advertisement reproducing apparatus according to the present invention can be applied to an information processing apparatus having a function of reproducing an advertisement. In particular, it can be widely applied to various information processing apparatuses such as a smart phone, a mobile phone, a tablet PC, and a remote controller of a television receiver.

1 Smartphone (advertising playback device)
21 Reproduction position acquisition unit (reproduction position information acquisition means)
22 TV meta information acquisition unit (time schedule information acquisition means)
23 Advertisement request information transmission unit (advertisement acquisition means)
24 Advertisement acquisition unit (advertisement acquisition means)
25 Advertisement playback time management section (advertisement playback means)
26 Advertising playback processing unit (advertising playback means)
27 Advertisement replacement information transmission unit (advertisement transmission means)
32 User attribute information (preference information)
100 TV equipment (program playback equipment)
501 Recorded program (broadcast program)
502 New CM (second ad)
503 Old CM (first advertisement)
M3 TV meta information (time schedule information)
M6 Playback position (playback position information)

Claims (9)

An advertisement reproducing apparatus that operates together with a program reproducing apparatus that reproduces a broadcast program in which a first advertisement is inserted,
Time schedule information acquisition means for acquiring time schedule information capable of specifying a start position and an end position on the time axis of the first advertisement in the broadcast program;
Advertisement acquisition means for acquiring a second advertisement different from the first advertisement;
Advertisement reproducing means for reproducing the second advertisement during a period in which the program reproducing apparatus reproduces the broadcast program in the section from the head position to the tail position specified based on the time schedule information. An advertisement reproducing device characterized by comprising: Reproduction position information acquisition means for acquiring reproduction position information capable of specifying a reproduction position on the time axis of the broadcast program being reproduced in the program reproduction apparatus,
The said advertisement reproduction | regeneration means controls reproduction | regeneration of a said 2nd advertisement based on the said reproduction | regeneration position specified by the said reproduction | regeneration position information which the said reproduction | regeneration position information acquisition means acquired. Ad playback device.   An advertisement transmitting means for transmitting the second advertisement to the program playback device and causing the program playback device to play the second advertisement instead of the first advertisement is further provided. Item 3. The advertisement playback device according to Item 1 or 2.   The advertisement according to any one of claims 1 to 3, wherein the advertisement acquisition means acquires a new version of the first advertisement or a sequel to the first advertisement as the second advertisement. Playback device. Further comprising preference information acquisition means for acquiring preference information indicating a preference for the user's advertisement;
5. The advertisement reproducing apparatus according to claim 1, wherein the advertisement acquisition unit acquires an advertisement that matches the preference information as the second advertisement.   6. The advertisement acquisition unit according to claim 1, wherein the advertisement having the reproduction time that matches the time from the start position to the end position on the time axis of the first advertisement is acquired as the second advertisement. The advertisement reproducing device according to any one of the above.   A program playback device that operates together with the advertisement playback device according to claim 1. A control method for an advertisement reproducing apparatus that operates together with a program reproducing apparatus for reproducing a broadcast program in which a first advertisement is inserted,
A time schedule information acquisition step of acquiring time schedule information capable of specifying a start position and an end position on the time axis of the first advertisement in the broadcast program;
An advertisement acquisition step of acquiring a second advertisement different from the first advertisement;
During the advertisement acquisition step, the program playback device plays back the broadcast program in the section from the start position to the end position specified based on the time schedule information acquired in the time schedule information acquisition step. An advertisement reproduction step of reproducing the acquired second advertisement; and a method of controlling the advertisement reproduction apparatus.   A program for causing a computer to function as the advertisement reproducing apparatus according to any one of claims 1 to 6, wherein the program causes the computer to function as each of the means.

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