KR101766551B1 - Apparatus for providing story advertisement - Google Patents

Apparatus for providing story advertisement Download PDF

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Publication number
KR101766551B1
KR101766551B1 KR1020150190141A KR20150190141A KR101766551B1 KR 101766551 B1 KR101766551 B1 KR 101766551B1 KR 1020150190141 A KR1020150190141 A KR 1020150190141A KR 20150190141 A KR20150190141 A KR 20150190141A KR 101766551 B1 KR101766551 B1 KR 101766551B1
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KR
South Korea
Prior art keywords
advertisement
story
subscriber
advertisements
unit
Prior art date
Application number
KR1020150190141A
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Korean (ko)
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KR20170079495A (en
Inventor
김광수
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김광수
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Priority to KR1020150190141A priority Critical patent/KR101766551B1/en
Publication of KR20170079495A publication Critical patent/KR20170079495A/en
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Publication of KR101766551B1 publication Critical patent/KR101766551B1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/30—Transportation; Communications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y04—INFORMATION OR COMMUNICATION TECHNOLOGIES HAVING AN IMPACT ON OTHER TECHNOLOGY AREAS
    • Y04S—SYSTEMS INTEGRATING TECHNOLOGIES RELATED TO POWER NETWORK OPERATION, COMMUNICATION OR INFORMATION TECHNOLOGIES FOR IMPROVING THE ELECTRICAL POWER GENERATION, TRANSMISSION, DISTRIBUTION, MANAGEMENT OR USAGE, i.e. SMART GRIDS
    • Y04S50/00—Market activities related to the operation of systems integrating technologies related to power network operation or related to communication or information technologies
    • Y04S50/14—Marketing, i.e. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards

Abstract

 A story advertisement providing apparatus capable of providing an advertisement (series advertisement) having continuous contents as a story advertisement is presented. The proposed apparatus includes a viewing advertisement information storage unit for storing advertisement information viewed by a corresponding subscriber for each subscriber as viewing advertisement information, an advertisement combining unit for combining the ads having consecutive contents for each subscriber based on the viewing advertisement information, A story advertisement storage unit for storing a story advertisement produced by the advertisement combining unit, a transmission unit for transmitting the story advertisement to the subscriber terminal through the network, and advertisement having continuous contents based on the viewing advertisement information, And a controller for combining the advertisements having the continuous contents and storing the advertisements as story advertisements and providing the corresponding story advertisements through the transmitter according to the request of the subscriber.

Description

[0001] Apparatus for providing story advertisement [

The present invention relates to a story advertisement providing apparatus, and more particularly, to an apparatus capable of providing an advertisement (series advertisement) having a series of contents as a story advertisement.

Recently, mobile terminals such as smart phones and tablet PCs are widely used. This trend is accelerating and is evolving into a universal mobile device with a broad user base.

Accordingly, technologies for using mobile terminals having a large number of users as advertisement media are being developed. Most notably, known technologies for displaying advertisements on a display screen of a mobile terminal have been developed and used.

Since the advertisement using the mobile terminal has a great advantage in that users of the mobile terminals of various age groups can receive advertisement anytime and anywhere through the mobile terminal, the demand is increasing and various advertisement methods are being developed.

The most widely used method of using a mobile terminal is to expose an advertisement to a part of a driving screen of an application when using an application for a mobile terminal driven by the mobile terminal.

In this technology, an advertisement display area of a banner format is allocated in an application of the mobile terminal, and an advertisement to be displayed in the advertisement display area is requested to the advertisement providing server to display the received advertisement contents.

However, in the conventional mobile advertisement providing method described above, it is general that the advertisement display area allocated in the application is fixed to a specific position. Therefore, by providing the uniformized advertisement to the user unilaterally, So that the user does not see the advertisement display area and thus the advertisement effect is deteriorated and it is difficult to induce the user's interest in the advertisement.

Also, unlike the above, when the user wants to view arbitrary contents (e.g., cartoon, etc.), the advertisement method using the mobile terminal plays the short time advertisement before playing the corresponding contents. Here, the advertisement is about 10 to 20 seconds. If A advertisement company divides a 3-minute advertisement into 20 advertisements in a series of 20 advertisements in a series form, these 9 ads are bundled into 9 contents Will be.

However, at present, there is no method that can continuously watch an advertisement having a continuous content (that is, a series advertisement) as a story advertisement.

Prior Art 1: Korean Patent No. 10-1450186 (Mobile Story Advertising System Using Characters and Method Thereof)

It is an object of the present invention to provide a story advertisement providing apparatus capable of providing an advertisement (series advertisement) having a continuous content as a story advertisement.

In order to achieve the above object, according to a preferred embodiment of the present invention, there is provided an apparatus for providing a story advertisement, comprising: a receiver for receiving content from a content provider server, advertisements from an advertiser server, and subscriber information from the subscriber terminal; An advertisement storage unit for storing an advertisement from the advertiser server; A content storage unit for storing content from the content provider server; A viewing advertisement information storage unit for storing advertisement information viewed by the subscriber for each subscriber as viewing advertisement information; An advertisement combining unit for creating a story advertisement by combining ads having consecutive contents for each subscriber based on the viewing advertisement information; A story advertisement storage unit for storing a story advertisement produced by the advertisement combining unit; A transmitting unit for transmitting the story advertisement to a subscriber terminal through a network; And a control unit for controlling the advertisement to be provided through the transmission unit according to a request of the subscriber, wherein the control unit controls the advertisement combining unit when there are advertisements having consecutive contents based on the viewing advertisement information, And controls to combine the advertisements having the continuous contents to store the advertisements as story advertisements and to provide the corresponding story advertisements through the transmitter according to the request of the subscriber, A story advertisement providing unit that sequentially combines the story advertisement information and the story advertisement information.

delete

The controller can transmit a message inquiring whether or not to view the story advertisement to the subscriber terminal. If the subscriber selects a story advertisement to view, the controller can transmit the corresponding story advertisement to the subscriber terminal through the network .

The control unit may periodically or non-periodically transmit a message inquiring whether or not to view the story advertisement.

According to the present invention having such a configuration, an advertisement having a continuous content (i.e., a series advertisement) can be provided as one advertisement content (story advertisement), so that the entire advertisement can be viewed as one moving picture or the like.

Accordingly, the user's interest in the advertisement can be maximized, and the advertisement effect can be maximized.

In addition, the story advertisement according to the present invention can provide the effect of a storytelling advertisement. That is, it can attract consumers' attention, increase their loyalty and sales rate.

1 is a network diagram for explaining a story advertisement providing apparatus according to an embodiment of the present invention.
2 is an internal configuration diagram of the operator server shown in FIG.
3 to 5 are views for explaining a story advertisement providing apparatus according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail.

It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the relevant art and are to be interpreted in an ideal or overly formal sense unless explicitly defined in the present application Do not.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In order to facilitate the understanding of the present invention, the same reference numerals are used for the same constituent elements in the drawings and redundant explanations for the same constituent elements are omitted.

1 is a network diagram for explaining a story advertisement providing apparatus according to an embodiment of the present invention.

The network configuration for describing the story advertisement providing apparatus according to the embodiment of the present invention includes a content provider server 10, an advertiser server 20, an operator server 30, a network 40, and a subscriber terminal 50 .

The content provider server 10 can provide various types of content (e.g., news, comics, drama, etc.) to the operator server 30. The content provider server 10 may provide the content after producing the content itself, or may provide the content to the operator server 30 after receiving the content from one or more content producers. Here, the content provider server 10 may be composed of a plurality of content providers.

The advertiser server 20 can provide various types of advertisements to the operator server 30. The advertiser server 20 may provide the advertisement after producing it by itself, or may provide the advertisement to the operator server 30 after receiving the advertisement from one or more sub-contracted advertisement producers. Here, the advertisement may be an advertisement such as a moving picture or flash played back for a predetermined time. The advertiser server 20 may be composed of a plurality of advertisers.

The operator server 30 includes contents from the contents provider server 10, advertisements from the advertiser server 20 and subscriber information (e.g., sex, name, resident number, ID, password, etc.) from the subscriber terminal 50 ).

The operator server 30 stores advertisement information (for example, an advertisement company name, an advertisement name, and an advertisement content) watched by a corresponding subscriber for each subscriber, and stores consecutive contents based on the advertisement information viewed by the subscriber for each subscriber If there is an advertisement (that is, a series advertisement), the advertisement of the continuous content may be combined and stored as a story advertisement, and a story advertisement may be provided to the subscriber.

The subscriber terminal 50 can access the operator server 30 through the network 40. [ The subscriber terminal 50 is an electronic device capable of reproducing advertisements and contents, and may include terminals such as a smart phone, a notebook, a tablet PC, a PDA, and a desktop PC.

FIG. 2 is an internal configuration diagram of the operator server 30 shown in FIG. 1. The operator server 30 can be called a story advertisement providing apparatus.

The operator server 30 includes a receiving unit 31, an advertisement storing unit 32, a content storing unit 33, a viewing advertisement information storing unit 34, an advertisement combining unit 35, a story advertisement storing unit 36, (37), and a control unit (38).

The receiving unit 31 receives the content from the content provider server 10, the advertisement from the advertiser server 20 and the subscriber information (including sex, name, resident number, ID, password, etc.) from the subscriber terminal 50, Lt; / RTI >

The advertisement storage unit 32 may store advertisements received from the advertiser server 20 in the receiving unit 31. [

The content storage unit 33 may store the content received from the content provider server 10 in the receiving unit 31. [

The viewing advertisement information storage unit 34 stores advertisement information (for example, an advertisement company name, an advertisement name, and advertisement contents) viewed by a corresponding subscriber for each subscriber. For example, the viewing advertisement information storage unit 34 stores "A company's 00 drink advertisement, a leading actor 000, a supporting actor 000, an advertisement contents", "an A company 00 sports advertisement, a leading actor 000, The advertisement information of the subscriber can be stored as the viewing advertisement information such as " 00 00 tissue advertisement, leading 000, supporting 000, advertising contents ", "B company 00 TV advertisement,

The advertisement combining unit 35 sequentially combines advertisements (that is, series advertisements) having consecutive contents based on the advertisement information viewed by the subscriber for each subscriber. This is to create a story ad. As a result, the advertisement produced by the advertisement combining unit 35 can be a story advertisement. Here, the sequential combination means that the ads having continuous contents are combined in a time series, or the contents of the subsequent advertisement are combined so that they can be understood based on the previous advertisement contents.

The story advertisement storage unit 36 stores the story advertisement produced by the advertisement combining unit 35. [

The transmission unit 37 transmits the story advertisement to the subscriber terminal 50 via the network 40. [

The control unit 38 may store subscriber information from the subscriber terminal 50 received by the receiving unit 31. [

The control unit 38 controls the advertisement combining unit 35 to sequentially combine the advertisements having the consecutive contents if there are advertisements having successive contents based on the advertisement information viewed by the subscriber, and then stores the advertisements as story advertisements. The control unit 38 controls to provide the corresponding story advertisement through the transmission unit 37 at the request of the subscriber.

3 to 5 are views for explaining a story advertisement providing apparatus according to an embodiment of the present invention.

First, contents (for example, comics, news, drama, etc.) from the contents provider server 10, advertisements from the advertiser server 20, and subscriber information from the subscriber terminal 50 ID, password, etc.) is sent to the operator server 30.

The operator server 30 stores the received content, advertisement, and subscriber information.

Then, the subscriber operates his / her terminal to download desired content from the operator server 30 and watch it. At this time, the advertisement combined with the content is also downloaded to the subscriber terminal 50 and reproduced.

When the user views the various contents and the advertisement combined with the contents, the operator server 30 displays the advertisement information (including the advertisement company name, the advertisement name, and the advertisement contents) And stores it in the advertisement information storage unit 34.

Then, if there are advertisements (that is, series advertisements) having consecutive contents among the advertisements viewed by the subscriber based on the viewing advertisement information of the viewing advertisement information storage unit 34, After combining the ads of the contents, they are stored as story advertisements.

For example, as illustrated in FIG. 3, the contents 1 to 9 each have 20-second advertisements combined, and the advertisements 1 to 9 are advertisements having continuous contents (i.e., ). At this time, when the subscriber A watches all of the advertisements 1 to 9, the operator server 30 stores the advertisements of the successive contents as a story advertisement 60, as shown in FIG. Here, the control unit 38 of the operator server 30 previously has information on which advertisements form a series advertisement. For example, the control unit 38 determines that the series advertisement A is composed of the advertisements 1 to 9, the series advertisement B is composed of the advertisements 10 to 15, and the series advertisement C is composed of the advertisements 16 to 20 In advance.

Thereafter, the operator server 30 periodically or non-periodically transmits a message inquiring of the subscriber terminal 50 whether or not to view the story advertisement (see FIG. 5).

Accordingly, if the subscriber selects to view a story advertisement after confirming the message illustrated in FIG. 5, the operator server 30 transmits the corresponding story advertisement (for example, 60 in FIG. 4) to the network 40 To the corresponding subscriber's terminal.

The subscriber can view the desired story advertisement by playing the story advertisement 60 downloaded to the terminal.

In the embodiment of the present invention described above, the operator server 30 transmits a message inquiring about whether or not to view the story advertisement. However, when the subscriber requests the story advertisement viewing list from the subscriber terminal 50, It is possible to receive a story advertisement according to selection of a story advertisement after receiving the story advertisement viewing list corresponding to the subscriber.

As described above, an optimal embodiment has been disclosed in the drawings and specification. While specific terms have been employed herein, they are used for the purpose of describing the invention only and are not used to limit the scope of the invention as defined in the claims or the claims. Therefore, those skilled in the art will appreciate that various modifications and equivalent embodiments are possible without departing from the scope of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

10: Content provider server 20: Advertiser server
30: Operator server 31: Receiver
32: advertisement storage unit 33: content storage unit
34: viewing advertisement information storage unit 35:
36: story ad storage unit 37:
38: control unit 40: network
50: subscriber terminal

Claims (4)

A receiver for receiving content from a content provider server, an advertisement from an advertiser server, and subscriber information from the subscriber terminal; An advertisement storage unit for storing an advertisement from the advertiser server; A content storage unit for storing content from the content provider server; A viewing advertisement information storage unit for storing advertisement information viewed by the subscriber for each subscriber as viewing advertisement information; An advertisement combining unit for creating a story advertisement by combining ads having consecutive contents for each subscriber based on the viewing advertisement information; A story advertisement storage unit for storing a story advertisement produced by the advertisement combining unit; A transmitting unit for transmitting the story advertisement to a subscriber terminal through a network; And a controller for controlling the advertisement to be provided through the transmission unit according to a request of the subscriber, the apparatus comprising:
The control unit controls the advertisement combining unit to combine the advertisements having the consecutive contents to store them as story advertisements, and when the subscriber requests the corresponding story ad, Through the transmission unit,
The advertisement combining unit,
And sequentially combines the advertisements having the continuous contents. delete The method according to claim 1,
Wherein,
And transmits a message asking whether or not to view the story advertisement to the subscriber terminal. When the subscriber selects a story advertisement to view, the story advertisement corresponding to the story advertisement is transmitted to the subscriber terminal through the network . The method of claim 3,
Wherein,
And transmits a message asking whether or not to view the story advertisement periodically or non-periodically.
KR1020150190141A 2015-12-30 2015-12-30 Apparatus for providing story advertisement KR101766551B1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020150190141A KR101766551B1 (en) 2015-12-30 2015-12-30 Apparatus for providing story advertisement

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020150190141A KR101766551B1 (en) 2015-12-30 2015-12-30 Apparatus for providing story advertisement

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KR101766551B1 true KR101766551B1 (en) 2017-08-09

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Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2011182081A (en) * 2010-02-26 2011-09-15 Yahoo Japan Corp Advertisement distribution system

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2011182081A (en) * 2010-02-26 2011-09-15 Yahoo Japan Corp Advertisement distribution system

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