CN112219216B - Broadcast signal receiving apparatus, broadcast signal receiving method, broadcast signal transmitting/receiving system, broadcast signal transmitting/receiving method, and judgment system and judgment method - Google Patents
Broadcast signal receiving apparatus, broadcast signal receiving method, broadcast signal transmitting/receiving system, broadcast signal transmitting/receiving method, and judgment system and judgment method Download PDFInfo
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- H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
- H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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Abstract
The present invention relates to a broadcast signal receiving apparatus and a broadcast signal receiving method, a broadcast signal transmitting/receiving system and a broadcast signal transmitting/receiving method, and a determination system and a determination method, each of which is suitable for displaying a program including a content of an advertisement replaced with an addressable advertisement by selecting the addressable advertisement. A program transmitted by a broadcast signal is received and connected to one or a plurality of servers via a network, comprising: a program attribute acquisition unit that acquires first attribute information, which is attribute information of the program and a first advertisement inserted in a broadcast period of the program; a replacement advertisement acquisition unit that acquires and stores, from the one or more servers, a second advertisement that is a candidate for display in place of the first advertisement, and acquires second attribute information that is attribute information of the stored second advertisement; and a determination unit that uses the first attribute information and the second attribute information to determine whether or not the second advertisement is excluded from the replacement candidates.
Description
The present application claims priority from the japanese patent office filed on the 12 th month 20 of 2018, application No. 2018-238872, japanese patent application entitled "broadcast signal receiving apparatus and broadcast signal receiving method", the japanese patent office filed on the 12 th month 20 of 2018, application No. 2018-238873, japanese patent application entitled "broadcast signal transmitting and receiving system and broadcast signal transmitting and receiving method", and the japanese patent application filed on the 12 th month 20 of 2018, application No. 2018-238874, and entitled "exclusionary CM determination system and exclusionary CM determination method", the entire contents of which are incorporated herein by reference.
Technical Field
Embodiments of the present application relate to a broadcast signal receiving apparatus and a broadcast signal receiving method, a broadcast signal transmitting/receiving system and a broadcast signal transmitting/receiving method, and a determination system and a determination method.
Background
Among broadcast signal receiving apparatuses capable of connecting to a network, there is a broadcast signal receiving apparatus having a function of displaying an addressable advertisement (replacement CM) that displays an advertisement optimal to the attribute of a viewer. Such a function of displaying addressable advertisements (replacing CM) enables individual service to each viewer of the broadcast signal receiving apparatus.
Prior art literature
Patent literature
Patent document 1: japanese patent laid-open No. 2003-289518
Disclosure of Invention
Summary of The Invention
Problems to be solved by the invention
In a broadcast signal receiving apparatus, it is desirable to display an addressable advertisement compatible with the preference of a viewer in order to more effectively display the addressable advertisement (replace a CM). However, if the displayed addressable advertisement is selected based only on the viewer's preference, it is possible to select, for example, an addressable advertisement that is not suitable for the content of the program or sponsor of the program including the CM of the replacement object.
Accordingly, the present embodiment provides a broadcast signal receiving apparatus and a broadcast signal receiving method suitable for displaying a program including an advertisement replaced with an addressable advertisement by selecting the addressable advertisement.
Means for solving the problems
A broadcast signal receiving apparatus according to an embodiment of the present invention receives a program transmitted by a broadcast signal and is connected to one or more servers via a network, and includes: a program attribute acquiring unit that acquires first attribute information, which is attribute information of the program and a first advertisement inserted in a play period of the program; a replacement advertisement acquisition unit that acquires and stores, from the server, a second advertisement that is a candidate for display in place of the first advertisement, and acquires second attribute information that is attribute information of the stored second advertisement; and a determination unit that uses the first attribute information and the second attribute information to determine whether or not the second advertisement is excluded from the replacement candidates.
The broadcast signal transmitting/receiving system according to an embodiment of the present invention includes a broadcast signal transmitting device that transmits a program by a broadcast signal and a broadcast signal receiving device that receives the program transmitted by the broadcast signal and is connected to one or more servers via a network,
the broadcast signal transmitting apparatus includes transmitting means for transmitting the broadcast signal including the video stream and the audio stream,
the broadcast signal receiving apparatus includes:
a program attribute acquisition unit that acquires first attribute information, which is attribute information of the program and a first advertisement inserted in a broadcast period of the program;
a replacement advertisement acquisition unit that acquires and stores, from the server, a second advertisement that is a candidate for display in place of the first advertisement, and acquires second attribute information that is attribute information of the stored second advertisement; a kind of electronic device with high-pressure air-conditioning system
And a determination unit that uses the first attribute information and the second attribute information to determine whether or not the second advertisement is excluded from the replacement candidates.
An exclusionary CM determination system according to an embodiment of the present invention includes a first server, a second server, and a broadcast signal receiving device that receives a program transmitted by a broadcast signal and is connected to the first server and the second server via a network,
The broadcast signal receiving apparatus includes a control means for controlling: the second server is connected to the first server and the second server via the network, acquires, from the second server, a second advertisement as a candidate to be replaced and displayed in place of the first advertisement inserted in the broadcast period of the program,
the second server has a distribution section that distributes a second advertisement having a second broadcast time length to the broadcast signal receiving apparatus via the network,
the first server is provided with:
a program attribute acquisition unit that acquires first attribute information, which is attribute information of the program and a first advertisement inserted in a play period of the program, from the broadcast signal reception device via the network;
a replacement advertisement acquisition unit that acquires second attribute information, which is attribute information of the second advertisement, from the broadcast signal reception device; a kind of electronic device with high-pressure air-conditioning system
And a determination unit that uses the first attribute information and the second attribute information to determine whether or not the second advertisement is excluded from the replacement candidates.
Drawings
Fig. 1 is a diagram showing a configuration example of an addressable advertisement system including an exclusionary CM determination device according to an embodiment of the present invention;
Fig. 2 is a diagram schematically showing a configuration example of a broadcasting station (broadcast signal transmitting apparatus);
fig. 3 is a diagram schematically showing the configuration of a broadcast signal receiving apparatus (mechanism) 140 including an exclusionary CM determination apparatus according to an embodiment of the present invention;
fig. 4A is a diagram showing an example of the configuration of an exclusionary CM determination device according to an embodiment of the present invention;
fig. 4B is a diagram schematically showing a process of the exclusionary CM determination device according to the embodiment of the present invention, based on a specific example of attribute information of a program and a specific example of attribute information of an addressable advertisement;
fig. 4C is a diagram showing an example of a processing flow of the exclusionary CM determination device 330 according to the embodiment of the present invention;
fig. 5 is a diagram showing an example of the processing flow of the exclusionary CM determination device 330 according to the embodiment of the present invention when the exclusionary degree and the inclusion degree are used.
Description of the reference numerals
100 … broadcasting station (broadcast signal transmitting apparatus), 120 … CM distribution server, 121 … management server, 140 … broadcast signal receiving apparatus, 160 … recording medium.
Detailed Description
Hereinafter, embodiments will be described with reference to the drawings.
Fig. 1 is a diagram showing a configuration example of an addressable advertisement system including an exclusionary CM determination device according to an embodiment of the present invention.
The addressable advertisement system includes a broadcasting station (broadcast signal transmitting apparatus) 100, a broadcast signal receiving apparatus 140, a CM distribution server 120, and a management server 121. The broadcast signal receiving apparatus 140 receives a program broadcast by the broadcast station (broadcast signal transmitting apparatus) 100, and includes the exclusionary CM determining apparatus of the embodiment of the present invention. The broadcasting station 100 and the broadcast signal receiving apparatus 140 are connected to the CM distribution server 120 and the management server 121 via the network 130.
The broadcasting station 100 is a station that edits a program and broadcasts the edited program to the broadcast signal receiving apparatus 140 via a broadcast signal. The broadcasting station 100 is also called a broadcast signal transmitting apparatus.
The broadcasting station 100 has a CM management server 101 that stores and manages CM created by the advertising company 110. The broadcasting station 100 inserts and edits the CM (Commercial Message: commercial message) stored in the CM management server 101 into the middle of the program to be played as a series of video streams and audio streams, and broadcasts (transmits) the video streams and audio streams to the broadcast signal receiving apparatus 140 by a broadcast signal. The advertising company 110 creates an advertisement by, for example, a request from a contract-based advertiser (a request party requesting creation of an advertisement from the advertising company), and registers the created CM in the CM management server 101 of the broadcasting station 100.
The broadcasting station 100 also has a function of being connected to the network 130, and is connected to the CM distribution server 120 and the management server 121 via the network 130.
The CM distribution server 120 is a server that stores the addressable advertisement (replacement CM) transmitted from the CM management server 101 connected via the network 130, and distributes the stored addressable advertisement (replacement CM) according to a request from the broadcast signal receiving apparatus 140. As described with reference to fig. 4B, the CM distribution server 120 also distributes CM attribute information, excluded program attribute information, and excluded CM attribute information, which are attribute information of the distributed addressable advertisement.
The management server 121 is a server for providing additional services associated with programs received by the broadcast signal receiving apparatus 140. Additional services provided by the management server 121 are, for example, the following: for a user who watches a certain program through the broadcast signal receiving apparatus 140, a time frame for replacing a CM inserted in the middle of the program with an addressable advertisement (replaced CM) and a CM provided to the broadcast signal receiving apparatus 140, which can be replaced with an addressable advertisement (replaced CM), is provided to the broadcast signal receiving apparatus 140. Alternatively, as described with reference to fig. 4B, the program attribute information of the program broadcast by the broadcasting station 1 may be provided to the broadcast signal receiving apparatus 140. The time frame (period) of the CM that the management server 121 provides to the broadcast signal receiving apparatus 140 that can be replaced with an addressable advertisement (replaced CM) is based on the addressable CM section (period of playing the advertisement) information transmitted from the CM management server 101 of the broadcasting station 100.
The management server 121 also has a function of collecting viewing histories of the broadcast signal receiving apparatus 140. The broadcast signal receiving apparatus 140 transmits the results of replacing the CM inserted in the middle of the program with the addressable advertisement (replacing the CM) in the viewing history.
The broadcast signal receiving apparatus 140 is a receiving apparatus that receives a program broadcast by a broadcast signal from the broadcast station 100. The broadcast signal receiving apparatus 140 has a function of being connected to the network 130, and is connected to the CM distribution server 120 via the network 130. The broadcast signal receiving apparatus 140 stores the addressable advertisement (replacement CM) distributed from the CM distribution server 120 in the recording medium 160 that is managed.
The broadcast signal receiving apparatus 140 can set connection to the management server 121 via, for example, a function setting screen of the broadcast signal receiving apparatus 140 in order to receive additional services related to a program to be broadcast. For example, by operating the function setting screen of the broadcast signal receiving apparatus 140 by the user, information necessary for connection to the management server 121, that is, for example, information unique to the broadcast signal receiving apparatus 140 (also referred to as a device ID), a generation status of the user who uses the broadcast signal receiving apparatus 140 (sex or age zone of a person constituting the generation), and the like can be registered in the management server 121. Thus, the management server 121 can uniquely identify 1 broadcast signal receiving apparatus 140 by, for example, the device ID of the broadcast signal receiving apparatus 140.
In this way, the broadcast signal receiving apparatus 140 registers information necessary for connection with the management server 121 on the function setting screen, and can thereby receive various additional services associated with programs received by the broadcast signal from the management server 121.
The broadcast signal receiving apparatus 140 includes an exclusionary CM determination apparatus according to an embodiment of the present invention. The broadcast signal receiving apparatus 140 has a function of selecting an optimal addressable advertisement (replacement CM) from among the addressable advertisements (replacement CM) stored in the recording medium 160 according to the determination result output by the exclusionary CM determining apparatus, and displaying the selected advertisement on the display screen. The broadcast signal receiving apparatus 140 can display the selected optimal addressable advertisement (replacement CM) in a time frame suitable for the CM that can be replaced with the addressable advertisement (replacement CM) transmitted from the management server 121, thereby providing the optimal addressable advertisement (replacement CM) to the viewer who views the program.
Fig. 2 is a diagram schematically showing an exemplary configuration of a broadcasting station (broadcast signal transmitting apparatus) 100. The broadcasting station (broadcast signal transmitting apparatus) 100 symbolizes (also referred to as encodes) video data, audio data, and the like of a program edited by inserting a CM stored in the CM management server 101, and transmits the video data, audio data, and the like as a broadcast signal.
The data broadcast encoder 210 has a function of symbolizing data of a data broadcast associated with an edited program. The data broadcast encoder 210 symbolizes data of the data broadcast.
The video encoder 211 has a function of symbolizing video data of an edited program. The video encoder 211 signs video data of the edited program.
The speech encoder 212 has a function of symbolizing the speech data of the edited program. The speech encoder 212 symbolizes the speech data of the edited program.
The subtitle encoder 213 has a function of symbolizing subtitle data of an edited program. The subtitle encoder 213 symbolizes subtitle data of the edited program.
The control information generation means 214 has a function of generating control information of TLV packets and MMTs. The control information of the TLV packet is control information (also referred to as TLV-SI) related to multiplexing of the IP packet, and provides information for channel selection or corresponding information of an IP address and a service. Also, the control information of the MMT is control information (also referred to as MMT-SI) associated with the structure of a packet of the MMT or a broadcast service. Program attribute information illustrated in fig. 4B is also included in MMT-SI. The control information generation means 214 generates a signal including TLV packets and control information of MMT, which include control information related to a program to be encoded by the speech encoder 212 and the video encoder 211.
The scrambler 215 has a function of scrambling the signed voice data output from the voice encoder 212 and the signed video data output from the video encoder 211 in cooperation with the CAS module 216.
The CAS module 216 is a module that generates a key used when the scrambler 215 scrambles.
The multiplexer (multiplexing means) 217 has a function of multiplexing the data broadcast stream generated by symbolizing the data broadcast encoder 210, the video stream generated by symbolizing the video data by the video encoder 211, the voice stream generated by symbolizing the voice data by the voice encoder 212, the subtitle stream generated by symbolizing the subtitle data by the subtitle encoder 213, and the control information generated by the control information generating means 214 in an MMT TLV system. The multiplexer (multiplexing means) 217 generates TLV streams in which control information of the voice stream, the video stream, the TLV packets, and the MMT are multiplexed.
The transmitting means 218 has a function of transmitting a broadcast signal composed of TLV streams as a broadcast wave. The transmission means 218 performs transmission path symbolization processing such as modulation such as 16APSK and error correction coding on the TLV stream generated by the multiplexer 217, and transmits the resultant stream as a broadcast wave.
Fig. 3 is a diagram schematically showing the configuration of a broadcast signal receiving apparatus (mechanism) 140 including the exclusionary CM determination apparatus according to the embodiment of the present invention.
The broadcast signal receiving apparatus 140 includes a basic function 341 and a control mechanism 342 as a receiving function of receiving a broadcast signal.
The basic functions 341 include a broadcast tuner 301, a demultiplexer 302, a descrambler 303, a CAS module 304, a data broadcasting engine 305, a video decoder 306, a voice decoder 307, a subtitle decoder 308, a control information parsing mechanism 309, a GUI320, and a synthesizer 326.
The tuner 301 has a function of receiving a broadcast signal (TLV stream) transmitted by a broadcast wave. The broadcast signal received by the tuner 301 is input to the demultiplexer 302.
The demultiplexer 302 has a function of separating the multiplexed TLV stream into a data broadcast stream, an image stream, a voice stream, a subtitle stream, and control information. The demultiplexer 302 inputs the separated data broadcast stream, video stream, voice stream, data broadcast stream, and subtitle stream to the descrambler 303, and inputs SI signal as control information to the control information analysis means 309.
The descrambler 303 has a function of descrambling an input data broadcast stream, video stream, voice stream, subtitle stream in cooperation with the CAS module 304. The descrambler 303 inputs the descrambled data broadcast stream to the data broadcast engine 305, the video stream to the video decoder 306, the voice stream to the voice decoder 307, and the subtitle stream to the subtitle decoder 308.
The CAS module 304 has a function of generating a key used when the descrambler 303 descrambles.
The data broadcast engine 305 has a function of performing reception processing of an input data broadcast stream. The data broadcast engine 305 converts the received data broadcast stream into data for display at the display mechanism 350 and transmits the data to the synthesizer 326. The data for data broadcast and video data transferred to the synthesizer 326 are synthesized and displayed on the display means 350.
The video decoder 306 has a function of decoding (decoding) an input video stream. The video decoder 306 decodes the video stream and generates a signal to be displayed on the display unit 350.
The voice decoder 307 has a function of decoding an input voice stream. The voice decoder 307 decodes the voice stream and generates a signal output to the speaker 351.
The subtitle decoder 308 decodes the subtitle stream and generates a signal that is displayed on the display mechanism 350.
The decoded video signal, caption signal, and data broadcast signal are synthesized by the synthesizer 326 and output to the display unit 350. The decoded voice signal is output to the speaker 351.
The control information analysis means 309 analyzes the SI signal as the control information of the broadcast signal. When analyzing the SI signal, the control information analyzing means 309 transmits the analysis result to the control means 342.
The control means 342 controls the overall operation of the broadcast signal receiving apparatus 140. The control means 342 includes the exclusionary CM determination device 330 according to the embodiment of the present invention therein, and controls the exclusionary CM determination device 330. The control unit 342 also performs control of the network I/F331 as an I/F with the network 130 and the external input I/F332 as a connection I/F with an external device.
The control means 342 also performs control to select an optimal addressable advertisement (replacement CM) for the viewer of the broadcast signal receiving apparatus 140 from among the addressable advertisements (replacement CM) stored in the recording medium 160, and to replace the CM capable of replacing the time frame of the addressable advertisement (replacement CM) with the selected addressable advertisement (replacement CM) and display the selected addressable advertisement (replacement CM) in accordance with the determination result output from the exclusive CM determining means 330.
The exclusionary CM determination device 330 is a device that, when replacing an advertisement inserted into a program with an addressable advertisement, compares the content of the program in which the replaced advertisement is inserted and the content of the replaced advertisement with the content of the addressable advertisement that is a candidate for replacement, and determines whether or not the alternative candidate for addressable advertisement should be excluded from the replacement candidates.
The configuration of the exclusionary CM determination device 330 is shown in fig. 4A. The outline of the operation of the exclusionary CM determination device 330 and the processing performed by the exclusionary CM determination device 330 is shown in fig. 4B. The flow of the process of the exclusionary CM determination device is shown in fig. 4C.
Fig. 4A is a diagram showing an example of the configuration of the exclusionary CM determination device 330 according to the embodiment of the present invention. The CM determination device 330 includes a broadcast program attribute acquisition unit 401, a user preference CM list acquisition unit 402, a user preference CM acquisition unit 403, and an exclusionary CM determination unit 404.
The broadcast program attribute information acquisition unit 401 performs processing of acquiring, for a program received by the broadcast signal reception device 140, an advertisement replaced with an addressable advertisement and attribute information of the program including the advertisement.
The user preference CM list acquisition unit 402 performs processing of acquiring the user preference CM list stored in the exclusionary CM determination device 330.
The user preference CM list is a list of addressable advertisements suitable for the viewer of the broadcast signal receiving apparatus 140, that is, the preference of each user. The information of the preference of each user is, for example, information analyzed and stored based on attribute information, viewing history, and the like of each user of the broadcast signal receiving apparatus 140 registered through the function setting screen of the broadcast signal receiving apparatus 140. The broadcast signal receiving apparatus 140 stores a list of user preference CMs created based on preference information in a storage area (not shown).
The user-preference CM acquisition unit 403 performs processing of extracting, from the recording medium 160, the attribute of the addressable advertisement indicated by the exclusionary CM determination unit 404 among the addressable advertisements registered in the user-preference CM list and inputting the extracted attribute to the exclusionary CM determination unit, in addition to processing of receiving the addressable advertisement issued by the CM issue server 120 and storing the advertisement in the recording medium 160.
The exclusionary CM determination unit 404 performs a determination process of determining whether or not to exclude the corresponding addressable advertisement from the candidates for replacement using the attribute information of the program acquired from the broadcast program attribute acquisition unit 401 and the attribute of the addressable advertisement acquired from the user-preference CM acquisition unit 403, which control the overall exclusionary CM determination device 330.
Fig. 4B is a diagram schematically showing a process of the exclusionary CM determination device according to the embodiment of the present invention, based on a specific example of attribute information of a program and a specific example of attribute information of an addressable advertisement.
The broadcast signal receiving apparatus 140 receives program information, built-in CM information, and exclusionary CM information as attribute information of the program. These program attribute information are transmitted as SI signals, which are control information included in the broadcast wave. The broadcast signal receiving apparatus 140 analyzes the received SI signal by the control information analysis means 309, and stores the extracted program attribute information in a storage area (not shown) of the control means 342. Alternatively, the broadcast signal receiving apparatus 140 may store the program attribute information provided from the management server 121 in a storage area (not shown) of the control mechanism 342 as one of the additional services provided by the management server 121.
The program information is information of a program. The information of a program is, for example, demographic attribute information of a viewer who is a target such as the age, sex, living area, and address of the target program, or information of the program itself which is broadcast or distributed such as a keyword, genre, broadcast area, and the like, which indicate the content of the program.
The built-in CM information is information of a CM inserted in the middle of a program. The CM-embedded information is information of the addressable advertisement itself such as a sponsor name, a category, a trade name, or the like representing the content of the addressable advertisement, or demographic attribute information of a viewer who is the object such as age, sex, region, or address of the object of the addressable advertisement.
The excluded CM information is information of an addressable advertisement that is desired to be excluded as a replacement candidate when the CM inserted in the middle of the program is replaced with the addressable advertisement. The excluded CM information is information of the addressable advertisement itself such as a sponsor name, a category, a trade name, or the like representing the content of the addressable advertisement, or demographic attribute information of a viewer who is the object such as age, sex, region, or address of the object of the addressable advertisement.
In addition, the broadcast signal device 140 receives CM attribute information, excluded program attribute information, and excluded CM attribute information as attribute information of the addressable advertisement. The above-described addressable advertisement attribute information is distributed from the CM distribution server 120 and stored in a storage area (not shown) of the control means 342 of the broadcast signal receiving apparatus 140.
CM attribute information is information of an addressable advertisement. The information of the addressable advertisement is, for example, information of the addressable advertisement itself such as a sponsor name, a category, a trade name, or a keyword indicating the content of the addressable advertisement, or demographic attribute information of a viewer who is the object such as age, sex, region, or address of the object of the addressable advertisement.
The excluded program attribute information is information of a program which is not desired to be replaced with an addressable advertisement in the case where a CM inserted halfway into the program is replaced with an addressable advertisement. The information of the program which is not desired to be replaced with the addressable advertisement is, for example, demographic attribute information of the viewer who is the target such as age, sex, residence area, address, etc. of the target program, or information of the program itself which is broadcast or distributed such as a keyword, genre, broadcast area, etc. indicating the content of the program.
The excluded CM attribute information is information of an addressable advertisement that is desired to be excluded as a replacement candidate when the CM inserted in the middle of the program is replaced with the addressable advertisement. The information of the addressable advertisement to be excluded is information of the addressable advertisement itself such as a sponsor name, a category, a trade name, or the like of the addressable advertisement representing the content of the addressable advertisement, or demographic attribute information of a viewer who is the object such as age, sex, region, or address of the object of the addressable advertisement.
In accordance with an instruction from the exclusionary CM determination unit 404, the broadcast program attribute acquisition unit 401 acquires program attribute information from a storage area (not shown) and transmits the program attribute information to the exclusionary CM determination unit 404. Then, in accordance with the instruction from the exclusionary CM determination unit 404, the user preference CM acquisition unit 403 acquires the addressable advertisement attribute information from the storage area (not shown) and transmits the addressable advertisement attribute information to the exclusionary CM determination unit 404.
The exclusionary CM determination unit 404 uses the program information, the built-in CM information, the exclusionary CM information, and the CM attribute information, the exclusionary program attribute information, and the exclusionary CM attribute information included in the attribute information of the addressable advertisement, to determine as follows: whether or not the addressable advertisement having the attribute acquired by the user preference CM acquisition section 403 is suitable for replacement display in place of the CM included in the broadcast program having the attribute acquired by the broadcast program attribute acquisition section 401.
When the result of the determination is that the CM included in the broadcast program is suitable for replacement display, the exclusionary CM determination unit 404 acquires the addressable advertisement to be determined from the recording medium 160, and displays the addressable advertisement on the display unit 350 in place of the CM included in the program to be determined.
If the result of the determination is that the CM included in the broadcast program is not suitable for replacement display, the exclusionary CM determination unit 404 does not replace the addressable advertisement to be determined with the CM included in the program to be determined. In this case, the CM included in the program to be determined is displayed on the display means 350 as it is.
Fig. 4C is a diagram showing an example of a processing flow of the exclusionary CM determination device 330 according to the embodiment of the present invention.
The exclusionary CM determination device 330 may perform the exclusionary CM determination process at any timing, but desirably before the program to be determined is broadcast.
When the exclusionary CM determination process is started (S450), the exclusionary CM determination unit 404 acquires the program attribute information via the broadcast program attribute acquisition unit 401, and acquires the attribute information of 1 addressable advertisement recorded in the user preference CM list via the user preference CM acquisition unit 403 (S451).
The exclusionary CM determination unit 404 performs exclusionary determination using the program information, the embedded CM information, the exclusionary CM information, and the CM attribute information, the exclusionary program attribute information, and the exclusionary CM attribute information included in the acquired addressable advertisement attribute information.
First, it is determined whether or not the excluded program attribute information is included in the program information (S452).
If the determination result is that the advertisement is included (yes in S452), the exclusionary CM determination unit 404 excludes the addressable advertisement to be determined from the candidates for replacement (S453), and ends the process (S470).
If the result of the determination is not included (no in S452), the exclusionary CM determination unit 404 determines whether or not the exclusionary CM attribute information is included in the built-in CM information.
If the determination result is that it is included (yes in S454), the exclusionary CM determination unit 404 excludes the addressable advertisement to be determined from the candidates for replacement (S453), and ends the process (S470).
If the result of the determination is not included (no in S454), the exclusionary CM determination unit 404 determines whether or not exclusionary CM information is included in the CM attribute information.
If the determination result is that it is included (yes in S455), the exclusionary CM determination unit 404 excludes the addressable advertisement to be determined from the candidates for replacement (S453), and ends the process (S470).
If the result of the determination is not included (no in S454), the exclusionary CM determination unit 404 directly ends the processing (S470).
When the determination of the target addressable advertisement is completed, the exclusionary CM determining unit 404 acquires the attribute information of the next addressable advertisement described in the user preference CM list via the user preference CM acquiring unit 403, and performs the processing of S451 to S470. Thereafter, the exclusionary CM determination unit 404 performs a determination process on all the addressable advertisements described in the user preference CM list.
Thus, the exclusionary CM determination device 330 can determine whether the addressable advertisement to be determined is a replacement candidate or is excluded from the replacement candidates.
The example of the processing of fig. 4C is an example in which program attribute information and addressable advertisement attribute information are determined by any one of the determination processing of S452, S454, S455, but a plurality of pieces of information may be used in the determination.
For example, the exclusivity Ei (i=1 to n, n is the number of pieces of the whole attribute information) is set for the program information, the built-in CM information, the exclusivity CM information, and the CM attribute information of the addressable advertisement attribute information, the exclusivity program attribute information, and the exclusivity CM attribute information, respectively, and when the determination value calculated using the set exclusivity and the predetermined inclusion degree exceeds the predetermined threshold value, the addressable advertisement to be determined may be excluded from the candidates for replacement.
Fig. 5 is a diagram showing an example of the processing flow of the exclusionary CM determination device 330 according to the embodiment of the present invention when the exclusionary degree and the inclusion degree are used.
The exclusionary CM determination unit 404 performs a determination process of determining whether or not to exclude the corresponding addressable advertisement from the replaced candidates using the attribute information of the program acquired from the broadcast program attribute acquisition unit 401 (S501) and the attribute information of the addressable advertisement acquired from the user preference CM acquisition unit 403 (S502) (S503).
The judgment processing calculates, as judgment values, averages of program information, built-in CM information, exclusionary CM information, and CM attribute information of addressable advertisement attribute information, exclusionary program attribute information, and exclusionary CM attribute information of program attribute information, respectively, by multiplying the exclusionary degree Ei by the content M, and compares the calculated averages with a threshold (S504).
If the comparison result is smaller than the threshold value (yes in S503), the addressable advertisement to be determined is excluded from the candidates for replacement (S504), and the process is terminated (S520).
If the comparison result is equal to or greater than the threshold value (no in S503), the process is directly terminated for the target addressable advertisement (S520).
As described above, the exclusionary CM determination device 330 according to the embodiment of the present invention can determine whether or not to exclude the corresponding addressable advertisement from the replacement candidates, using the program attribute information of the broadcast program and the addressable advertisement attribute information as candidates for replacing the inserted CM of the broadcast program.
Thus, the exclusionary CM determination device 330 of embodiments of the present invention is able to select and display an advertisement that is suitable not only for the preference of the user but also for the content of the program that is replaced with the advertisement or that contains the advertisement. Therefore, the broadcast signal receiving apparatus including the exclusionary CM determination apparatus 330 of the embodiment of the present invention can display an addressable advertisement more suitable for a user than ever before.
Although examples of the exclusionary CM determination device 330 and the addressable advertisement system including the exclusionary CM determination device 330 according to the embodiments of the present invention are described using the drawings, the present invention is not limited to the above examples.
In the configuration example of the addressable advertisement system shown in fig. 1, the broadcast station (broadcast signal transmitting apparatus) 100 has been described as an example in which a broadcast wave multiplexed in the mmt·tlv system is transmitted, and the broadcast signal receiving apparatus 140 receives a broadcast wave multiplexed in the mmt·tlv system, but the broadcast wave may be a broadcast wave multiplexed in the MPEG-2 system. Or also in the configuration example of the addressable advertising system shown in fig. 1, the broadcasting station (broadcast signal transmitting apparatus) 100 may distribute the program content to the broadcast signal receiving apparatus 140 via the network 130.
The exclusionary CM determination device 330 according to the embodiment of the present invention may process a program recorded in the broadcast signal reception device 140.
In the configuration example of the addressable advertisement system shown in fig. 1, only 1 broadcast signal receiving apparatus 140 is included, but a plurality of apparatuses may be included. In this case, the management server 121 can identify and manage the plurality of broadcast signal receiving apparatuses 140 using the device IDs included in the respective broadcast signal receiving apparatuses 140.
The exclusionary CM determination device 330 according to the embodiment of the present invention is described as being included in the broadcast signal reception device 140, but may be another device that can communicate with the broadcast signal reception device 140 and can identify each broadcast signal reception device 140 by its device ID. The other device may be, for example, the management server 121.
In the case where the exclusionary CM determination device 330 is among other devices, the user preference CM acquisition unit 403 of the exclusionary CM determination device 330 among other devices may acquire the addressable advertisement attribute information via the network 130. The exclusionary CM determination unit 404 may transmit the determination result to the broadcast signal receiving apparatus 140 via the network 130.
Although several embodiments of the present invention have been described, these embodiments are presented as examples and do not limit the scope of the invention. These novel embodiments can be implemented in various other modes, and various omissions, substitutions, and changes can be made without departing from the spirit of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, and are included in the invention described in the claims and the equivalent scope thereof. In the respective constituent elements of the claims, it is also within the scope of the present invention to divide the constituent elements into and express them, or to express them together in a plurality of ways, or to express them in combination. The apparatus of the present invention is also applicable to cases where the claims are expressed as control logic, where they are expressed as programs including instructions for causing a computer to execute, and where they are expressed as a computer-readable recording medium on which the instructions are recorded. The names and expressions used are not limited, and any other expressions are included in the present invention as long as they are substantially the same and the same meaning.
Claims (12)
1. A broadcast signal receiving apparatus that receives a program transmitted through a broadcast signal and is connected to one or more servers via a network, wherein the broadcast signal receiving apparatus comprises:
a program attribute acquisition section that acquires first attribute information of the program and a first advertisement inserted in a play period of the program, the first attribute information including attribute information of the program;
a replacement advertisement acquisition unit that acquires and stores, from the one or more servers, a second advertisement that is a candidate for display in place of the first advertisement, and acquires second attribute information of the stored second advertisement; a kind of electronic device with high-pressure air-conditioning system
A determination unit configured to determine whether or not the excluded program attribute information is included in the program information, based on the program information included in the attribute information of the program, the built-in CM information, the excluded CM information, and the CM attribute information included in the second attribute information, the excluded program attribute information, and the excluded CM attribute information, if so, to exclude the second advertisement from the candidates, and then to end the processing, and if not, to determine whether or not the excluded CM attribute information is included in the built-in CM information;
if the exclusionary CM attribute information is included in the built-in CM information, the second advertisement is excluded from the candidates and the processing is ended; if the exclusionary CM attribute information is not included in the built-in CM information, judging whether the exclusionary CM information is included in the CM attribute information;
If the excluded CM information is included in the CM attribute information, the second advertisement is excluded from the candidates and the process is ended; if the excluded CM information is not included in the CM attribute information, the processing is directly ended.
2. The broadcast signal receiving apparatus of claim 1, wherein,
the first attribute information includes at least one of a demographic attribute including at least one of an age, a sex, a living area, and an address of a viewer who is a subject of the program, a keyword, a genre, and a broadcasting area, which represent the content of the program.
3. The broadcast signal receiving apparatus of claim 1, wherein,
the second attribute information includes at least one of a demographic attribute including at least one of an age, a sex, a living area, and an address of a viewer who is a subject of the second advertisement, a sponsor name, a category, and a trade name of the second advertisement.
4. A broadcast signal receiving method in a broadcast signal receiving apparatus which receives a program transmitted by a broadcast signal and is connected to one or more servers via a network, wherein,
Acquiring first attribute information of the program and a first advertisement inserted in a broadcast period of the program, the first attribute information including attribute information of the program,
obtaining and saving a second advertisement as a candidate to be displayed in place of the first advertisement from the one or more servers, and obtaining second attribute information of the saved second advertisement,
judging whether the excluded program attribute information is contained in the program information according to the program information, the built-in CM information and the CM attribute information, the excluded program attribute information and the excluded CM attribute information contained in the attribute information of the program, if so, removing the second advertisement from the candidates, and ending the processing, if not, judging whether the excluded CM attribute information is contained in the built-in CM information;
if the exclusionary CM attribute information is included in the built-in CM information, the second advertisement is excluded from the candidates and the processing is ended; if the exclusionary CM attribute information is not included in the built-in CM information, judging whether the exclusionary CM information is included in the CM attribute information;
if the excluded CM information is included in the CM attribute information, the second advertisement is excluded from the candidates and the process is ended; if the excluded CM information is not included in the CM attribute information, the processing is directly ended.
5. A broadcast signal transmitting/receiving system comprising a broadcast signal transmitting device for transmitting a program by a broadcast signal and a broadcast signal receiving device for receiving the program transmitted by the broadcast signal and connected to one or more servers via a network,
the broadcast signal transmitting apparatus includes a transmitting means for transmitting the broadcast signal including the video stream and the audio stream,
the broadcast signal receiving apparatus includes:
a program attribute acquisition section that acquires first attribute information of the program and a first advertisement inserted in a play period of the program, the first attribute information including attribute information of the program;
a replacement advertisement acquisition unit that acquires and stores, from the one or more servers, a second advertisement that is a candidate for display in place of the first advertisement, and acquires second attribute information of the stored second advertisement; a kind of electronic device with high-pressure air-conditioning system
A determination unit configured to determine whether or not the excluded program attribute information is included in the program information, based on the program information included in the attribute information of the program, the built-in CM information, the excluded CM information, and the CM attribute information included in the second attribute information, the excluded program attribute information, and the excluded CM attribute information, if so, to exclude the second advertisement from the candidates, and then to end the processing, and if not, to determine whether or not the excluded CM attribute information is included in the built-in CM information;
If the exclusionary CM attribute information is included in the built-in CM information, the second advertisement is excluded from the candidates and the processing is ended; if the exclusionary CM attribute information is not included in the built-in CM information, judging whether the exclusionary CM information is included in the CM attribute information;
if the excluded CM information is included in the CM attribute information, the second advertisement is excluded from the candidates and the process is ended; if the excluded CM information is not included in the CM attribute information, the processing is directly ended.
6. The broadcast signal transceiving system according to claim 5, wherein,
the first attribute information includes at least one of a demographic attribute including at least one of an age, a sex, a living area, and an address of a viewer who is a subject of the program, a keyword, a genre, and a broadcasting area, which represent the content of the program.
7. The broadcast signal transceiving system according to claim 5, wherein,
the second attribute information includes at least one of a demographic attribute including at least one of an age, a sex, a living area, and an address of a viewer who is a subject of the second advertisement, a sponsor name, a category, and a trade name of the second advertisement.
8. A broadcast signal transmitting/receiving method in a broadcast signal transmitting/receiving system including a broadcast signal transmitting device for transmitting a program by a broadcast signal and a broadcast signal receiving device for receiving the program transmitted by the broadcast signal and connected to one or more servers via a network,
the broadcast signal transmitting device transmits the broadcast signal including the video stream and the audio stream,
the broadcast signal receiving apparatus performs the following processing:
acquiring first attribute information of the program and a first advertisement inserted in a broadcasting period of the program, the first attribute information including attribute information of the program;
acquiring and saving a second advertisement as a candidate to be displayed in place of the first advertisement from the one or more servers, and acquiring second attribute information of the saved second advertisement;
judging whether the excluded program attribute information is contained in the program information according to the program information, the built-in CM information and the CM attribute information, the excluded program attribute information and the excluded CM attribute information contained in the attribute information of the program, if so, removing the second advertisement from the candidates, and ending the processing, if not, judging whether the excluded CM attribute information is contained in the built-in CM information;
If the exclusionary CM attribute information is included in the built-in CM information, the second advertisement is excluded from the candidates and the processing is ended; if the exclusionary CM attribute information is not included in the built-in CM information, judging whether the exclusionary CM information is included in the CM attribute information;
if the excluded CM information is included in the CM attribute information, the second advertisement is excluded from the candidates and the process is ended; if the excluded CM information is not included in the CM attribute information, the processing is directly ended.
9. A judgment system comprising a first server, a second server, and a broadcast signal receiving device that receives a program transmitted by a broadcast signal and is connected to the first server and the second server via a network,
the broadcast signal receiving apparatus includes a control mechanism that performs control as follows: the second server is connected to the first server and the second server via the network, acquires, from the second server, a second advertisement as a candidate to be replaced and displayed in place of the first advertisement inserted in the broadcast period of the program,
the second server includes a distribution section that distributes a second advertisement having a second broadcast time length to the broadcast signal receiving apparatus via a network,
The first server includes:
a program attribute obtaining section that obtains, from the broadcast signal receiving apparatus via the network, first attribute information of the program and a first advertisement inserted in a play period of the program, the first attribute information including attribute information of the program;
a replacement advertisement acquisition unit that acquires second attribute information of the second advertisement from the broadcast signal reception device; a kind of electronic device with high-pressure air-conditioning system
A determination unit configured to determine whether or not the excluded program attribute information is included in the program information, based on the program information included in the attribute information of the program, the built-in CM information, the excluded CM information, and the CM attribute information included in the second attribute information, the excluded program attribute information, and the excluded CM attribute information, if so, to exclude the second advertisement from the candidates, and then to end the processing, and if not, to determine whether or not the excluded CM attribute information is included in the built-in CM information;
if the exclusionary CM attribute information is included in the built-in CM information, the second advertisement is excluded from the candidates and the processing is ended; if the exclusionary CM attribute information is not included in the built-in CM information, judging whether the exclusionary CM information is included in the CM attribute information;
if the excluded CM information is included in the CM attribute information, the second advertisement is excluded from the candidates and the process is ended; if the excluded CM information is not included in the CM attribute information, the processing is directly ended.
10. The decision system of claim 9, wherein,
the first attribute information includes at least one of a demographic attribute including at least one of an age, a sex, a living area, and an address of a viewer who is a subject of the program, a keyword, a genre, and a broadcasting area, which represent the content of the program.
11. The decision system of claim 9, wherein,
the second attribute information includes at least one of a demographic attribute including at least one of an age, a sex, a living area, and an address of a viewer who is a subject of the second advertisement, a sponsor name, a category, and a trade name of the second advertisement.
12. A judging method is a judging method in a judging system including a first server, a second server, and a broadcast signal receiving apparatus that receives a program transmitted by a broadcast signal and is connected to the first server and the second server via a network,
the broadcast signal receiving apparatus is connected to the first server and the second server via the network, acquires, from the second server, a second advertisement as a candidate to be replaced and displayed in place of the first advertisement inserted in the broadcast period of the program,
The second server issues a second advertisement having a second length of broadcast time to the broadcast signal receiving apparatus via the network,
the first server performs the following processing: acquiring first attribute information of the program and a first advertisement inserted in a play period of the program from the broadcast signal receiving apparatus via the network, the first attribute information including attribute information of the program;
acquiring second attribute information of the second advertisement from the broadcast signal receiving apparatus;
judging whether the excluded program attribute information is contained in the program information according to the program information, the built-in CM information and the CM attribute information, the excluded program attribute information and the excluded CM attribute information contained in the attribute information of the program, if so, removing the second advertisement from the candidates, and ending the processing, if not, judging whether the excluded CM attribute information is contained in the built-in CM information;
if the exclusionary CM attribute information is included in the built-in CM information, the second advertisement is excluded from the candidates and the processing is ended; if the exclusionary CM attribute information is not included in the built-in CM information, judging whether the exclusionary CM information is included in the CM attribute information;
If the excluded CM information is included in the CM attribute information, the second advertisement is excluded from the candidates and the process is ended; if the excluded CM information is not included in the CM attribute information, the processing is directly ended.
Applications Claiming Priority (7)
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| JP2018-238874 | 2018-12-20 | ||
| JP2018238872A JP7214465B2 (en) | 2018-12-20 | 2018-12-20 | Broadcast signal receiving device and broadcast signal receiving method |
| JP2018238874A JP7166910B2 (en) | 2018-12-20 | 2018-12-20 | Excluded CM Judgment System and Excluded CM Judgment Method |
| JP2018-238873 | 2018-12-20 | ||
| JP2018-238872 | 2018-12-20 | ||
| JP2018238873A JP7166909B2 (en) | 2018-12-20 | 2018-12-20 | Broadcast signal transmission/reception system and broadcast signal transmission/reception method |
| PCT/CN2019/127231 WO2020125788A1 (en) | 2018-12-20 | 2019-12-20 | Broadcast signal receiving device and broadcast signal receiving method, broadcast signal transceiving system and broadcast signal transceiving method, and determining system and determining method |
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| CN112219216A CN112219216A (en) | 2021-01-12 |
| CN112219216B true CN112219216B (en) | 2023-10-27 |
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| CN103003834A (en) * | 2010-07-20 | 2013-03-27 | 皇家飞利浦电子股份有限公司 | A method and apparatus for replacing an advertisement |
| JP2014204401A (en) * | 2013-04-09 | 2014-10-27 | シャープ株式会社 | Advertisement reproduction device, control method for advertisement reproduction device, program reproduction device, and program |
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| FR2806573B1 (en) * | 2000-03-15 | 2002-09-06 | Thomson Multimedia Sa | METHOD FOR VIEWING BROADCASTED AND RECORDED BROADCASTS HAVING A COMMON CHARACTERISTIC AND ASSOCIATED DEVICE |
| US20030149621A1 (en) * | 2002-02-07 | 2003-08-07 | Koninklijke Philips Electronics N.V. | Alternative advertising |
| DE602005011173D1 (en) * | 2004-12-01 | 2009-01-02 | Pace Plc Shipley | ADAPTATION OF ADVERTISING |
| EP1841512A4 (en) * | 2004-12-23 | 2008-01-23 | Massive Inc | Matching and scoring of advertisements for targeted delivery into multiple video games, such as single and multiplayer games |
| US20070283384A1 (en) * | 2006-05-31 | 2007-12-06 | Sbc Knowledge Ventures, Lp | System and method of providing targeted advertisements |
| WO2013088822A1 (en) * | 2011-12-16 | 2013-06-20 | 株式会社ソニー・コンピュータエンタテインメント | Broadcast program processing device, broadcast program processing method, broadcast station device, information distribution server, program and information storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103003834A (en) * | 2010-07-20 | 2013-03-27 | 皇家飞利浦电子股份有限公司 | A method and apparatus for replacing an advertisement |
| JP2014204401A (en) * | 2013-04-09 | 2014-10-27 | シャープ株式会社 | Advertisement reproduction device, control method for advertisement reproduction device, program reproduction device, and program |
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