JP2011048752A - Device and method for advertising information registration - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising information registration device for efficiently registering advertising information. <P>SOLUTION: A server searches for a polygon in an independent relation which does not include an overlap area or a joint part with respect to an arbitrary polygon selected by an advertiser (step S602). Then, with respect to all the polygons in the independence relation, an advertising information estimating means estimates that advertising information associated with each is identical. A registration auxiliary means of the server associates identical advertising information with all the polygons (step S603). <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a technique for registering advertisement information in association with a predetermined area on a map via a communication line.

  An apparatus and a method for registering advertisement information at a predetermined position on a map through a communication line have been proposed. For example, Patent Document 1 discloses an apparatus and method for specifying a point such as a store position on a map and registering advertisement information in association with the position. This is a technique for registering advertisement information on a map used when a map user or the like narrows down to a certain area and searches for a store location that provides desired advertisement information by keyword search or the like. .

  However, in this type of technology, the relationship between the store location and the service area of the store is sparse, and depending on this information, advertisement information cannot be actively provided to the map user. In other words, the location of the store is only point information, but the service area of the store, such as delivery by carrying goods, home delivery or business trip by dispatching a service person, dispatch, etc. is surface information, and each store has its own information. It is because it has an area.

  Therefore, a technique for registering a service providing area and advertisement information in association with each other when registering map information has been proposed. In the “advertisement-posting-right bidding management system” disclosed in Patent Document 2, a plurality of map meshes obtained by dividing a map into a grid are defined as an advertisement unit. The advertiser designates a map mesh to the advertisement posting right bid management system, and determines an advertisement and a bid price. When a map user terminal requests a map display from the advertising bid management system, it relates to each map mesh based on the bid price associated with each map mesh included in the requested map area. The posting order of the attached advertisement is determined, and the advertisement is transmitted and displayed according to the posting order based on the determination.

  Further, in the on-map position display method disclosed in Patent Document 3, the map information is displayed at a scale corresponding to the search condition set by the advertiser, and at least from among the plurality of individual advertisement information based on the scale. Select one to display with the map. Further, among the plurality of individual advertisement information, those belonging to the global advertisement information are displayed in common in a plurality of cases where the map is displayed at a plurality of display levels, respectively, while those belonging to the local advertisement information are determined in advance. Only when the map is displayed at the only display level. Thus, for example, when a map of Japan is displayed at the prefecture level, national banner advertisement information that should be displayed when displaying at the national level, and prefecture banner advertisement information that should be displayed when displaying at the prefecture level, Are displayed together.

  According to this type of apparatus, it is possible to determine a range in which advertisement information such as a map mesh and a display level is provided in consideration of the business range of the advertiser. As a result, advertisers can provide advertising information only for arbitrary areas that require advertising, such as nationwide, provinces, prefectures, and municipalities, which are within the business scope, and for users based on the display map and current location. Only useful advertising information can be provided.

JP-A-9-34902 JP 2007-199921 A JP 2002-140607 A

  However, the above-described apparatus and method according to the related art are still insufficient for advertisers and users in the following points, and are inconvenient. For example, in the case of a restaurant in a national chain, it is necessary to sequentially register the service contents developed by the chain store as advertisement information in a service area that is mainly centered on restaurants in each region, which requires extremely complicated processing. In addition, if the service content is changed, it must be re-entered in all service areas. Despite registering advertisement information as electronic information, its management was inefficient.

Also, for example, if there is an advertiser who sells home appliances nationwide, even if it is a service that delivers home appliances within one week nationwide, it is 3 It also provides delivery within a day or business trip service for installation and adjustment. In such a case, in the conventional apparatus and method, it is necessary to register each service content in the corresponding area, but it is created separately for all areas even though some service contents are common. Must register the advertising information.
An object of this invention is to provide the registration apparatus and registration method of advertisement information which can solve said subject.

In order to solve the above-described problems, the present invention is an advertisement information registration device that is connected to a terminal device through a communication line so as to be communicable and has a function of registering advertisement information, and a map that stores map information Information storage means, map information providing means for reading out the map information in response to a map display request from the terminal device and providing the information to the terminal device, and a phase relationship between a plurality of areas on the map specified in the terminal device Based on the advertisement information estimation means for estimating the advertisement information corresponding to each of the plurality of areas, and registration of the advertisement information corresponding to the areas in the terminal device based on the estimation result in the advertisement information estimation means Registration assistance means for assisting, and advertisement information storage means for storing the area information related to the area and the advertisement information corresponding to the area information in association with each other. And wherein the Rukoto.
Note that the above-described features do not enumerate all the features of the present invention, and a configuration or method using these as the main part can also be an invention.

  According to the present invention, it is possible to simplify processing when associating advertisement information with a plurality of areas on a map.

The block diagram of an advertisement information registration system. The flowchart of an area | region selection process. Explanatory drawing of area | region selection. Explanatory drawing of area | region selection. Explanatory drawing of area | region selection. The flowchart of an advertisement information registration process. Explanatory drawing of advertisement information registration. Explanatory drawing of advertisement information registration. Explanatory drawing of advertisement information registration. The flowchart of advertisement information display. Explanatory drawing of advertisement display. Explanatory drawing of advertisement display.

Embodiments embodying the present invention will be described below.
As shown in FIG. 1, the advertisement information registration system in this embodiment includes a server 11 as an advertisement information registration device and a plurality of terminal devices 12. The server 11 and the terminal device 12 are connected in a state where information communication is possible with each other via the Internet 13 as a communication line. The plurality of terminal devices 12 have a display 14 as a display unit that displays various types of information.

The server 11 includes a hard disk 15 as map information storage means and advertisement information storage means, map information providing means 16, advertisement information estimation means 17, and registration assistance means 18.
The hard disk 15 stores map information of an arbitrary area (for example, the whole country) used when displaying a map on the display 14 of each terminal device 12. The map information is composed of shape data representing the shape of a feature such as a building or the shape of a road. As the shape data, a polygon data format, a raster data format, a vector data format, and other various data formats can be adopted. Further, the hard disk 15 stores area information related to a certain area of the map selected by the advertiser and advertisement information corresponding to the area information in association with each other.

The map information providing means 16 reads out map information stored in the hard disk 15 and transmits it to the terminal device 12 in response to a map display request signal that is a signal requesting display of the map transmitted from the terminal device 12. It has a function. Further, the map information providing unit 16 has a function of transmitting the advertisement information associated with the map information to the terminal device 12.
The advertisement information estimation means 17 has a function of estimating advertisement information corresponding to each of the plurality of areas based on the phase relationship of the plurality of areas on the map designated by the advertiser in the terminal device 12.

Examples of the phase relationship include the following relationships.
・ Independent relationship where multiple regions do not include overlapping regions and joints ・ Multiple regions include joint relationships that include adjacent portions ・ Inclusive relationship in which any region of multiple regions is included in any other region

The registration assisting means 18 performs the registration work of the advertisement registrant when registering the advertising information associated with a predetermined area on the map designated by the terminal device 12 according to the result estimated by the advertising information estimating means 17. Has a function to reduce.
Note that the functions of the units 16 to 18 are actually realized by a CPU (Central Processing Unit) (not shown) provided in the server 11 executing various programs.

  In this embodiment, advertisement information registration processing includes area selection processing and advertisement information registration processing. Further, when a map is displayed on the display 14 of the terminal device 12 by the advertisement information display process, the advertisement information associated with a certain area of the displayed map is also displayed. The area selection process and the advertisement information registration process are processes executed by the advertiser who registers the advertisement information, while the advertisement information display process is executed whenever the map is referred to by an unspecified number of users. Process.

Next, processing for registering advertisement information by the advertisement information registration system will be described.
First, the process of selecting an area for registering advertisement information will be described.
When a request for displaying a map of a predetermined area is input to the terminal device 12 by the advertiser, as shown in FIG. 2, the terminal device 12 displays information on the map area to be displayed and information on the scale. Information necessary for displaying a desired map on the display 14 of the apparatus 12 is transmitted to the server 11 (step S21).

  When various types of information transmitted from the terminal device 12 are received (step S22), that is, when a map display request is transmitted from the terminal device 12, the map information providing means 16 of the server 11 determines the area to be displayed. Map information is read from the hard disk 15 and transmitted to the terminal device 12 (step S23). Upon receiving the map information, the terminal device 12 displays a map on the display 14 based on the map information (step S24). When the map is scrolled by the advertiser or the scale of the map is changed, the processes from step S21 to S24 are sequentially executed to display a new map area.

  Next, an arbitrary area is designated by the advertiser (step S25). As shown in FIG. 3, an arbitrary area may be specified from an administrative division list 31 such as a prefecture or a municipality displayed as a list on the display 14 of the terminal device 12, for example. In addition, as shown in FIG. 4, the coordinates of an arbitrary point 41 and a circle 42 (or a radius of the circle 42) serving as a region are input from the terminal device 12, and a circle 42 centered on the arbitrary point 41 is selected. The area may be designated.

  Further, in order to simplify the specification of the area, a keyword related to a predetermined feature is input from the terminal device 12, and a circle whose center is the position of the feature corresponding to the keyword and whose radius is a predetermined distance is arbitrarily selected. You may make it designate as this area | region. Specifically, as shown in FIG. 5, when the keyword “XX restaurant” and the radius “10 km” are input from the terminal device 12 with the Kyushu region selected, a plurality of XX restaurants existing in the Kyushu region are selected. A circle 51 having a radius of 10 km as the center is designated as the region. Note that the feature information is searched from the map information stored in the hard disk 15 by search means (not shown) provided in the server 11.

  When the designation of the area is completed, the terminal device 12 transmits area information for specifying the area, such as position information of the selected area, to the server 11 (step S26). When receiving the area information, the server 11 stores the area information in the hard disk 15 (step S27). The terminal device 12 may transmit the area information in a lump in this way, but may sequentially transmit the area information every time the area information is selected.

Next, a registration process for registering advertisement information in the selected area will be described.
As shown in FIG. 6, first, the server 11 polygonizes data corresponding to all the regions selected in the region selection process (step S601). Here, the polygon is data such as a polygonal shape connecting a plurality of points represented by coordinate values such as longitude and latitude. The polygon includes circular data centered on a predetermined longitude / latitude coordinate value and having an arbitrary distance as a radius. Hereinafter, the data related to the area selected by the terminal device 12 is also expressed as a polygon for convenience.

Next, the server 11 determines the phase relationship between the plurality of polygons.
First, the server 11 searches for an independent polygon that does not include an overlapping region or a joint with respect to an arbitrary polygon selected by an advertiser (or automatically selected based on a predetermined condition). (Step S602). At this time, the advertisement information estimation unit 17 estimates that the associated advertisement information is the same for all the polygons having these independent relationships.

Then, the server 11 prompts the advertiser terminal device 12 to input advertisement information to be associated with the polygon by a message or the like. For example, as illustrated in FIG. 5, the server 11 causes the display 14 of the terminal device 12 to display an input field 52 for inputting advertisement information.
Further, the server 11 confirms to the advertiser by a message or the like whether or not the same advertisement information may be associated with all the polygons having an independent relationship. When information indicating that the same advertisement information may be associated is transmitted from the terminal device 12, the registration assisting means 18 of the server 11 associates the same advertisement information with all the polygons (step S603).

Here, the advertisement information includes, for example, store opening hours, telephone numbers, addresses, service contents, logo marks, limited-time product guidance, and the like. Further, the advertisement information may be in a form that can be perceived by the user, such as text data, image data, and audio data created by the advertiser.
As an example of a case where a plurality of polygons are independent, a polygon composed of a circle having a predetermined radius centering on a restaurant or a convenience store in a nationwide chain is assumed.

  There is also a demand for adding / changing advertisement information corresponding to only a part of service areas after the completion of the association of temporary advertisement information corresponding to all service areas throughout the country. For example, it is a case where an area-specific product guide for each restaurant in the area is additionally registered as advertisement information. In order to meet these demands, the server 11 may be provided with a function that allows additional registration of different original advertisement information when the advertisement information is different from each other. Moreover, you may make it provide the function to edit or delete part or all of the advertisement information already matched. Furthermore, you may make it provide the function to exclude arbitrary polygons from the registration object of advertisement information among the polygons in an independent relationship.

Next, the server 11 determines whether or not the advertisement information association processing has been completed for all the polygons that are independent of each other (step S604). If the server 11 determines that the association process has not ended, that is, if there is an independent polygon that is not associated with the advertisement information, the server 11 repeats the processes of steps S602 and S603.
On the other hand, if it is determined that the advertisement information association processing has been completed for all the polygons having an independent relationship, the server 11 executes the following association processing.

Next, the server 11 searches for a polygon having a relation including a joint portion with respect to an arbitrary polygon not associated with the advertisement information selected (or automatically selected) by the advertiser (step S605). Then, the advertisement information estimation means 17 estimates that the advertisement information associated with each of the plurality of polygons is not the same but is different from each other for the polygons having the joint relationship.
In addition, as an example in case a some polygon is joined, the polygon regarding the delivery area of the delivery company which has jurisdiction over a prefecture or a predetermined city, the polygon regarding the delivery area of a pizzeria, etc. are assumed.

In this case, the server 11 urges transmission of advertisement information to be associated with all the polygons in the joint relationship by a message or the like. When such advertisement information is transmitted from the terminal device 12, the registration assisting means 18 of the server 11 associates advertisement information to be associated with each polygon (step S606).
In addition, as different advertisement information, for example, special sales products, regional limited products, information on business hours, and the like are assumed. On the other hand, there may be some common advertisement information such as service contents and logo marks. Therefore, when information indicating that such common advertisement information is associated is transmitted from the terminal device 12, the registration assistant 18 may associate the common advertisement information with all the polygons. Furthermore, you may make it provide the function to exclude arbitrary polygons from the registration object of advertisement information among the polygons in a joining relationship.

Next, the server 11 determines whether or not the advertisement information association processing has been completed for all the polygons in the joint relationship (step S607). If the server 11 determines that the association process has not ended, that is, if there is a polygon having a joint relationship with which the advertisement information is not associated, the processes of steps S605 and S606 are repeated.
On the other hand, if it is determined that the advertisement information association processing has been completed for all the polygons in the joint relationship, the server 11 executes the following association processing.

Next, the server 11 searches for a polygon included in an arbitrary polygon not associated with the advertisement information selected (or automatically selected) by the advertiser (step S608). Then, the advertisement information estimation means 17 estimates that the advertisement information associated with each of the polygons in the inclusion relation has a logical sum.
Here, as the inclusion relationship, for example, as shown in FIG. 7, the prefecture polygon 71 corresponding to the area of a certain prefecture (for example, Fukuoka Prefecture) and the municipality (for example, Fukuoka City) included in the prefecture polygon 71 are included. The relationship of the city polygon 72 corresponding to an area | region etc. is mentioned. In addition, it can be said that a plurality of circular polygons having a predetermined longitude / latitude coordinate center and a radius of an arbitrary distance are also in an inclusive relationship.

Examples of cases where multiple polygons have an inclusive relationship include polygons that concentrically express the number of days required to deliver products centered on department stores, and polygons that express delivery charges by region. Etc. are assumed.
In addition, as a method for determining whether or not there is an inclusion relationship, a method for determining that there is an inclusion relationship when a plurality of position coordinate information corresponding to one polygon with a small area are all included in a polygon with a large area. Can be considered. Further, the determination may be made based on data such as a database storing the actual inclusion relation of administrative divisions such as municipalities associated with the polygons.

  In the example shown in FIG. 7 in which the prefecture polygon 71 includes the city polygon 72, the advertisement information estimation means 17 estimates that the advertisement information of the city polygon 72 and the advertisement information of the prefecture polygon 71 are partially in common. Then, the registration assistant 18 causes the advertiser to select what genre of advertisement information is associated with the prefecture polygon 71 and the city polygon 72. For example, it is selected from a genre such as a delivery date or a delivery fee.

  When the delivery date is selected by the advertiser as the advertisement information to be registered, for example, as shown in FIGS. 8 and 9, the registration assistance means 18 is advertisement information associated with the city polygon 72 or the prefecture polygon 71 on the display 14. For a certain delivery date, windows 73 and 74 for selecting only the delivery date are displayed. When the delivery date is determined by the advertiser, the information related to the delivery date is associated with the polygon by the registration assisting means 18 as a part of the advertisement information.

  For example, the registration assisting means 18 associates an advertisement indicating that immediate delivery is possible for the city polygon 72 and associates an advertisement indicating that reserved delivery is possible for the prefecture polygon 71 (step S609). Information at the time of the association is stored in the hard disk 15. Furthermore, an advertisement indicating that delivery is possible may be associated with a nationwide polygon (not shown) that covers the whole country. The national polygon has a relationship including the prefecture polygon 71 and the city polygon 72.

Next, the server 11 determines whether or not the advertisement information association processing has been completed for all the polygons in the inclusion relationship (step S610). When the server 11 determines that the association process has not ended, that is, when the advertisement information is not associated and there is a polygon having an inclusion relationship, the processes of steps S608 and S609 are repeated. .
On the other hand, if it is determined that the advertisement information association process has been completed for all the polygons in the inclusion relationship, the server 11 ends all the association processes.

  There is also a demand for adding / changing advertisement information corresponding to only a part of service areas after association of advertisement information is completed. In order to meet such a demand, the server 11 may be provided with a function capable of adding different original advertisement information. Moreover, you may make it provide the function to edit or delete a part of advertisement information already matched.

Through the above processing, the advertiser can associate desired advertisement information with an arbitrary region. Next, an advertisement information display process when providing advertisement information registered in this way to a user together with a map will be described.
When the user views the map, the terminal device 12 is used to connect to a predetermined site on the Internet 13. Specifically, as shown in FIG. 10, a map display request for a predetermined area is issued to the server 11 via the Internet 13 (step S101). At this time, the terminal device 12 transmits to the server 11 information related to the map display area and scale.

When various information transmitted from the terminal device 12 is received (step S102), the map information providing unit 16 of the server 11 reads the map information of the area to be displayed from the hard disk 15 and transmits it to the terminal device 12, The advertisement information associated with the service providing area to be displayed is transmitted according to the map display area and scale (step S103).
When receiving the map information and the advertisement information, the terminal device 12 displays the map and the advertisement on the display 14 based on the map information and the advertisement information (Step S104). In addition, when the map is scrolled by the user and a new map area is displayed, the processing from step S101 to S104 is sequentially executed.

Here, the display mode of the advertisement will be specifically described.
As shown in FIG. 11, when the scale is, for example, 1 / 100,000 and a map 111 that allows the overview of a plurality of municipalities to be displayed is displayed, the map corresponds to the displayed prefecture. The advertisement information associated with the prefectural polygon 71 is displayed in the advertisement display area 112.
On the other hand, as shown in FIG. 12, when the scale is 1 / 10,000 and a map 113 in which a partial area of the municipality can be seen in detail is displayed, Advertisement information associated with the corresponding city polygon 72 is displayed in the advertisement display area 112.
Thus, the advertising information registered by the advertiser is displayed together with the map according to the scale and display area of the map.

The advertisement information registration system in the present embodiment described above has the following effects.
-By estimating the advertisement information corresponding to each of the plurality of areas based on the phase relationship of the plurality of areas on the map, it is possible to realize assistance for the registration work of the optimal advertisement information according to the estimation result. Therefore, the advertiser can efficiently register the advertisement information for a desired area on the map.

Specifically, the advertisement information association process can be completed by a single process for all the polygons that are in an independent relationship estimated to have the same associated advertisement information. Therefore, it is possible to reduce the process of registering and changing advertisement information.
・ If any area of the multiple areas on the map where advertisement information is registered is included in any other area, only a part of the advertisement information is different and the other parts are common. Presumed. Then, the advertiser can input only different parts and reduce the registration work for common advertisement information.

(Modification)
-As the terminal device 12, you may employ | adopt portable terminals, such as a mobile telephone, for example. In the case of a portable terminal, the advertisement information registration system is configured to include a base station. And a portable terminal enables wireless communication with a base station. That is, the mobile terminal can communicate with the server 11 via the base station and the Internet 13.
In the advertisement information registration system, the advertisement information estimation unit 17 and the registration assistance unit 18 may be included in the terminal device 12.

The advertisement information displayed in the advertisement display area 112 is the advertisement information according to the distance from the current position measured by the positioning means such as GPS provided in the terminal device 12 to the position of the advertisement information provider's business base. It may be changed.
The advertisement information may be changed according to the date / time / day of the week / time, etc. Note that the advertisement information corresponding to the date / time / day of the week / time is registered in advance by the advertiser.

The “delivery date / time” in the advertisement information may be displayed by changing the guaranteed delivery time in consideration of VICS (registered trademark) information, statistical traffic jam information, and the like.
When a plurality of pieces of advertisement information are registered in the same area of the map, a plurality of advertisements may be displayed in the advertisement display area 112 in a predetermined order. Moreover, you may make it display according to designation | designated time.

DESCRIPTION OF SYMBOLS 11 ... Server as advertisement information registration apparatus, 12 ... Terminal device, 13 ... Internet as communication line, 15 ... Hard disk as map information storage means and advertisement information storage means, 16 ... Map information provision means, 17 ... Advertisement information estimation Means, 18 ... Registration assisting means.

Claims (3)

An advertisement information registration device that is communicably connected to a terminal device via a communication line and has a function of registering advertisement information,
Map information storage means for storing map information;
Map information providing means for reading out the map information in response to a map display request from the terminal device and providing it to the terminal device;
Advertising information estimation means for estimating advertising information corresponding to each of the plurality of areas based on the phase relationship of the plurality of areas on the map specified in the terminal device;
Registration assistance means for assisting registration of advertisement information corresponding to the area in the terminal device, based on an estimation result in the advertisement information estimation means;
An advertisement information registration device comprising: advertisement information storage means for storing area information relating to the area and the advertisement information corresponding to the area information in association with each other. When a plurality of areas on the map have an independent relationship,
The advertising information estimation means estimates that the advertising information corresponding to each of the plurality of areas is the same,
The registration assisting means, when advertisement information is input for any one of the plurality of areas, uses the same advertisement information as the advertisement information input to the one area as advertisement information of another area. The advertisement information registration apparatus according to claim 1, wherein the advertisement information registration apparatus is input. An advertisement information registration method for registering advertisement information corresponding to a predetermined area,
A map transmission step of reading out map information stored in the map storage means in response to a map display request from the terminal device and transmitting it to the terminal device;
An advertisement information estimation step of estimating advertisement information corresponding to each of the plurality of areas based on the phase relationship of the plurality of areas on the map specified in the terminal device;
A registration assistance step for assisting registration of advertisement information corresponding to the region in the terminal device, based on an estimation result in the advertisement information estimation step;
The advertisement information registration method which performs the memory | storage process which memorize | stores in the advertisement information storage means in the state which linked | related the area | region information regarding the said area | region, and the said advertisement information corresponding to this area | region information.

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