JP6362647B2 - Route guidance method, route guidance device, and route guidance program - Google Patents

Description

  The present invention relates to a route guidance method, a route guidance device, and a route guidance program.

  2. Description of the Related Art Conventionally, a technique for performing route guidance using a browser or an application program installed in a general-purpose information processing device such as a smartphone or a tablet is known. In connection with this, in order to reduce expenses such as information provision fee, the advertising fee is collected from the advertiser by outputting information (advertisement) about the store existing in the route to the destination along with voice route guidance A technique is known (see Patent Document 1).

JP 2004-108985 A

  However, in the conventional technology, the voice advertisement gives the user an uncomfortable feeling or the voice advertisement is not output by outputting the voice advertisement while the user is paying attention not to hear the voice such as the traveling direction. In some cases, the user's impression may not remain, and an advertisement cannot be provided effectively.

  The present invention has been made in view of such circumstances, and has an object to provide a route guidance method, a route guidance device, and a route guidance program that can provide an advertisement more effectively. To do.

  According to one embodiment of the present invention, an information processing apparatus associates generation processing for generating a route from a departure place to a destination, and information related to an advertiser that provides a service related to the route, with the route. This is a route guidance method that executes notification processing for notification and guidance processing for guiding the route.

  According to one embodiment of the present invention, an advertisement can be provided more effectively.

It is a lineblock diagram showing an example of route guidance system 1 of an embodiment. It is a figure which shows an example of the advertisement information database 332. It is a figure which shows an example of the path | route list content for displaying a path | route and advertisement relevant information. It is a figure which shows an example of the path | route display content 123 for displaying a path | route and advertisement relevant information. It is a figure which shows an example of the route display content 123-1 and 123-2. It is a figure which shows another example of the path | route list content for displaying a path | route and advertisement relevant information. It is a figure which shows another example of the route display content 123A. It is a figure which shows another example of a route list content. It is a figure which shows another example of the content 121 for route selection. It is a sequence diagram which shows an example of the flow of a process of the route guidance system 1 whole. 5 is a flowchart showing an example of the flow of internal processing of the route guidance device 300. It is a lineblock diagram showing route guidance system 1A of the 1st modification. It is a block diagram which shows the navigation apparatus 400 of the 2nd modification. It is a figure which shows an example of the hardware constitutions of the terminal device 100 and the route guidance apparatus 300.

  Hereinafter, embodiments of a route guidance method, a route guidance device, and a route guidance program according to the present invention will be described with reference to the drawings. The route guidance method according to the embodiment provides a route guidance service that generates a route of a vehicle and guides the route of the vehicle to the user by operating an information processing device such as a smartphone or a tablet terminal by a user who rides on the vehicle, for example. It is to provide. In the route guidance method according to the embodiment, information related to an advertiser providing a route guidance service is notified in association with the generated route. In the route guidance method according to the embodiment, the information related to the advertiser can be impressed with respect to the route by notifying the information related to the advertiser corresponding to the route. Thereby, the route guidance method of embodiment can provide an advertisement more effectively.

<First Embodiment>
[Configuration of the route guidance system 1]
Drawing 1 is a lineblock diagram showing an example of route guidance system 1 of an embodiment. The route guidance system 1 includes, for example, a terminal device 100, an advertiser terminal 200, and a route guidance device 300. In the example of FIG. 1, a terminal device 100, one or more advertiser terminals 200, and a route guidance device 300 are connected to a network NW.

  The terminal device 100, the advertiser terminal 200, and the route guidance device 300 connected to the network NW include a communication interface such as a NIC (Network Interface Card) or a wireless communication module (not shown in FIG. 1). The network NW includes, for example, a wireless base station, a Wi-Fi access point, a communication line, a provider, the Internet, and the like. Note that it is not necessary for all combinations of these components to be able to communicate with each other, and the network NW may partially include a local network. In the example of FIG. 1, the network NW in which the terminal device 100 and the route guidance device 300 are connected and the network NW in which the advertiser terminal 200 and the route guidance device 300 are connected are shown separately. The two networks NW may be different networks.

(Configuration of terminal device 100)
The terminal device 100 includes, for example, an operation unit 110, a display unit 120, an audio output unit 130, a UA (User Agent) unit 140, and a position acquisition unit 150. The terminal device 100 is a device used by a user (general user). The terminal device 100 is, for example, a mobile phone such as a smartphone, or a computer device (communication device) such as a tablet terminal. The terminal device 100 transmits an HTTP (Hypertext Transfer Protocol) request to the route guidance device 300 when the UA unit 140 such as a web browser is activated and the operation unit 110 receives a predetermined operation by the user. The terminal device 100 generates a web screen based on the web page including the processing result returned from the route guidance device 300, displays the web screen using the display unit 120, and outputs the sound using the voice output unit 130. To do.

  The position acquisition unit 150 is, for example, a GNSS (Global Navigation Satellite System) receiver. The position acquisition unit 150 specifies the position of the host vehicle M for each predetermined period, and transmits the specified position information to the route guidance device 300.

(Configuration of advertiser terminal 200)
The advertiser terminal 200 is a device used by the advertiser. The advertiser terminal 200 is, for example, a mobile phone such as a smartphone, a computer device (communication device) such as a tablet terminal or a personal computer. The advertiser terminal 200 transmits an HTTP request including information related to the advertisement to the route guidance device 300 when a UA such as a web browser is activated and a predetermined operation is performed by the advertiser.

(Configuration of the route guidance device 300)
The route guidance device 300 includes, for example, a map database storage unit 310, a route search unit 320, an advertisement information database storage unit 330, an advertisement information registration unit 340, and an advertisement acquisition unit 350. The route search unit 320, the advertisement information registration unit 340, and the advertisement acquisition unit 350 may be realized by a processor of the route guidance device 300 executing a program, LSI (Large Scale Integration), ASIC (Application Specific Integrated). Circuit), FPGA (Field-Programmable Gate Array), or the like, or may be realized by cooperation of software and hardware. In addition, although the route search part 320, the advertisement information registration part 340, and the advertisement acquisition part 350 are included in the route guidance apparatus 300, it is not limited to this, The route search part 320, the advertisement information registration part 340, and advertisement acquisition A part of the part 350 may be included in another device.

  The map database storage unit 310 and the advertisement information database storage unit 330 are an HDD (Hard Disk Drive), a flash memory, a RAM (Random Access Memory), a ROM (Read Only Memory), or a hybrid storage that combines a plurality of these. Realized by the device. Further, some or all of the map database storage unit 310 and the advertisement information database storage unit 330 may be external devices accessible by the route guidance device 300, such as NAS (Network Attached Storage) and an external storage server.

  The map database storage unit 310 stores a map database including road information, facility information, address information (address / zip code), and the like. The road information includes information indicating the type of road such as an expressway, a toll road, a national road, and a prefectural road. The facility information includes information indicating facilities such as public facilities and entertainment facilities, tourist spots such as sights and historic sites, landmarks, and the like.

  The route search unit 320 refers to road information in the map database storage unit 310 when receiving a request including the destination, the current position (departure point), and the like received from the terminal device 100, from the departure point to the destination. The route information representing the route is generated. In addition, the route search unit 320 generates route guidance information for guiding a route based on the current position of the terminal device 100 and the route information. The route search unit 320 transmits route information and route guidance information to the terminal device 100. Note that the route search unit 320 may acquire a destination recommended to the user and generate a route when receiving a request to propose a destination when the destination is not received from the terminal device 100. .

  The advertisement information database storage unit 330 stores an advertisement information database. FIG. 2 is a diagram illustrating an example of the advertisement information database 332. The advertisement information database 332 is information in which attributes, advertisement-related information, advertisers, display counts, selection counts, and voice guidance counts are associated with the advertisement IDs.

  The attribute is information representing a condition for notifying advertisement-related information. Attributes include, for example, destination, departure location, facility category, day of the week, public holidays, time of day, day of the week, New Year, etc. This is information representing a traveling state such as when traveling 50 km. The advertisement related information is information representing an advertisement. The advertisement-related information is, for example, a company name, a product name, a service name, text information indicating a logo, a phrase, or a message related to these, a design such as an icon, sound, music, and sound effects. The advertiser is information representing the advertiser. The display count is information representing the number of times advertisement-related information is displayed on the terminal device 100. The number of times of selection is information indicating the number of times that the route corresponding to the advertisement-related information is selected in the terminal device 100. The number of times of voice guidance is information indicating the number of times that the advertisement-related information is output by voice in the terminal device 100.

  The advertisement information registration unit 340 stores the advertisement related information in the advertisement information database storage unit 330 based on the request regarding the route guidance service received from the advertiser terminal 200. The request for the route guidance service is a request for providing an advertisement when providing the route guidance service, a request for providing funds for operating the route guidance service, and the like.

  The advertisement acquisition unit 350 acquires advertisement-related information associated with a route from the advertisement information database storage unit 330 based on the route information generated by the route search unit 320. The advertisement acquisition unit 350 provides the advertisement-related information to the terminal device 100 using the route search unit 320 by outputting the acquired advertisement-related information to the route search unit 320.

[Notification processing of advertisement related information]
Hereinafter, a process for notifying advertisement-related information in association with a route will be described. FIG. 3 is a diagram illustrating an example of a route list content for displaying a route and advertisement-related information. It is assumed that route-1 and route-2 from two departure points to a destination are generated in the route guidance device 300. In this case, the terminal device 100 displays route list contents as shown in FIG. The route list content includes route selection content 121-1 for selecting route-1, route selection content 121-2 for selecting route-2, and an icon 122 associated with route-1. -1 and an icon 122-2 associated with path-2.

  The route selection content 121-1 is, for example, an image including characters that describe the route 1. The route selection content 121-2 is, for example, an image including characters describing the route-2. The icons 122-1 and 122-2 are examples of advertisement-related information, and are images for associating an advertiser's company, product, service, and the like, for example. The icon 122-1 is associated with the route-1 by being superimposed on the route selection content 121-1. The icon 122-2 is associated with the route-2 by being superimposed on the route selection content 121-2.

  FIG. 4 is a diagram illustrating an example of the route display content 123 for displaying the route and advertisement-related information. The terminal device 100 displays the route display content 123 as shown in FIG. The route display content 123 is, for example, an image obtained by superimposing a route and advertisement related information on a map image. The route display content 123 includes, for example, a route image 124-1 representing route-1, a route image 124-2 representing route-2, an icon 122-1 associated with route-1, and route-2. And an icon 122-2 associated with. The icon 122-1 is associated with the route-1 by being adjacent to the route image 124-1. The icon 122-2 is associated with the route-2 by being adjacent to the route image 124-2. By displaying the route display content 123, the terminal device 100 compares and displays route-1 and route-2. Icons 122-1 and 122-2 function as content for the user to select a route.

  FIG. 5 is a diagram illustrating an example of the route display contents 123-1 and 123-2. The route display contents 123-1 and 123-2 are images in which, for example, a route and advertisement-related information are superimposed on a map image. As shown in FIG. 5A, the route display content 123-1 includes a route image 124-1 representing the route 1, an icon 122-1 associated with the route 1, and a route switching button 125-. 1 is included. As shown in FIG. 5B, the route display content 123-2 includes a route image 124-2 representing the route-2, an icon 122-2 associated with the route-2, and a route switching button 125-. 2 is included.

  When the terminal device 100 receives an operation on the image switching button 125-1 while displaying the route display content 123-1, the terminal device 100 switches the display image to the route display content 123-2. When the terminal device 100 receives an operation on the image switching button 125-2 while displaying the route display content 123-2, the terminal device 100 switches the display image to the route display content 123-1. Thereby, the terminal device 100 displays the route-1 and the route-2 sequentially.

  FIG. 6 is a diagram illustrating another example of route list content for displaying a route and advertisement-related information. The route list content includes route selection content 121-1 for selecting route-1, route selection content 121-2 for selecting route-2, and character content 122A. The text content 122A is an example of advertisement-related information, and is information for recognizing the company name XX company “Sponsored by XX company”. The character content 122A is displayed in the route display content 123A and is associated with two routes. The text content 122A is not limited to the company name, but may be the advertiser's company, product name, service name, other logos, phrases, or messages.

  FIG. 7 is a diagram illustrating another example of the route display content 123A. The route display content 123A is an image in which a route and advertisement-related information are superimposed on a map image. The route display content 123A includes a route image 124-1, a route image 124-2, and character content 122B. The text content 122B is an example of advertisement-related information, and is information for recognizing the company name “XX” as in the text content 122A. The character content 122B is displayed adjacent to the route image 124, thereby being associated with two routes. The text content 122B is not limited to a company name, but may be an advertiser's company, product name, service name, other logos, phrases, or messages.

  FIG. 8 is a diagram illustrating another example of the route list content. The terminal device 100 may not superimpose the icon 122 on the route selection content 121 when there is no advertisement-related information associated with the route-3.

  FIG. 9 is a diagram illustrating another example of the route selection content 121. When there is one route generated by the route guidance device 300, the terminal device 100 displays only one route.

  When there is an advertisement scheduled to be notified while the route is being guided as the advertisement-related information, the terminal device 100 may display thumbnail images 126-1 and 126-2 representing the advertisement scheduled to be notified. The thumbnail images 126-1 and 126-2 are images reminiscent of an advertiser's company, products, services, etc. that provide route guidance services. Furthermore, the terminal device 100 may display the thumbnail images 126-1 and 126-2 in association with the points included in the route-1. For example, when a car manufacturer is associated with the route 1, the terminal device 100 displays the thumbnail image 126-1 representing the sports car corresponding to the departure place, and represents the family car corresponding to the exit IC. A thumbnail image 126-2 is displayed.

(Voice notification process)
The advertisement-related information notification process with reference to FIGS. 3 to 9 described above is not limited to the process of displaying content such as an image, but is output with sound together with the content such as an image or instead of the content such as an image. You may notify advertisement related information. For example, as shown in FIG. 3, the icon 122 may be notified, or instead of notifying the icon 122, a sound reminiscent of an advertiser's company, product, service, or the like may be output. Furthermore, the user may be notified of the text content 122A as shown in FIG. 6, or may output a voice “Sponsor Dubai XX Company” instead of the text content 122A.

[Processing of route guidance system 1]
(Processing of the entire route guidance system 1)
FIG. 10 is a sequence diagram showing an example of the processing flow of the entire route guidance system 1. First, the advertiser terminal 200 transmits request information specifying an advertiser, an attribute, and advertisement-related information (S10). The route guidance device 300 performs an advertisement registration process in response to receiving the request information (S12). The advertisement registration process is a process in which the advertisement information registration unit 340 stores the advertiser, attribute, and advertisement-related information specified by the request information in the advertisement information database 332 in association with the ID. In response to the completion of the advertisement registration process, the route guidance device 300 transmits a completion notification to the advertiser terminal 200 (S14).

  In order to receive the route guidance service, the terminal device 100 transmits an HTTP request including the departure point and the destination to the route guidance device 300 (S20). The HTTP request may include a relay point and a route generation condition. In response to receiving the HTTP request, the route guidance device 300 performs a route generation process for generating a route from the departure place to the destination (S22). The route guidance device 300 acquires advertisement-related information based on the generated route. The route guidance device 300 transmits route information representing the generated route to the terminal device 100 (S24). The route guidance device 300 may notify the advertisement related information by transmitting the advertisement related information together with the route information to the terminal device 100.

  In response to receiving the route information, the terminal device 100 displays the route information (S26). When receiving the advertisement-related information, the terminal device 100 notifies the advertisement-related information in association with the route. When a plurality of routes exist and the terminal device 100 receives an operation for selecting one route, the terminal device 100 transmits information representing the selected route to the route guidance device 300 (S28). The terminal device 100 does not transmit information representing the selected route to the route guidance device 300 when there is only one route.

  When notifying the advertisement related information by transmitting the advertisement related information to the terminal device 100, the route guidance device 300 updates the display count, selection count, or voice guidance count corresponding to the advertisement related information in the advertisement information database 332. . Thereby, the route guidance apparatus 300 registers the history which notified advertisement relevant information (S30).

The route guidance device 300 performs route guidance processing for generating guidance information for guiding the traveling direction along the generated route based on the position information received from the terminal device 100 (S34). The route guidance device 300 transmits the generated guidance information to the terminal device 100 (S36).
The route guidance device 300 may notify the advertisement-related information by transmitting the advertisement-related information to the terminal device 100 together with the guidance information.

  When it is determined that the route guidance is to be ended based on the position information received from the terminal device 100, the route guidance device 300 ends the route guidance (S38). The route guidance device 300 transmits an end notification for notifying the end of the route guidance to the terminal device 100 (S40). The route guidance device 300 may notify the advertisement-related information by transmitting the advertisement-related information to the terminal device 100 together with the end notification.

  The route guidance device 300 updates the display count, selection count, or voice guidance count corresponding to the advertisement related information in the advertisement information database 332 when notifying the advertisement related information during the route guidance or at the end of the route guidance. To do. Thereby, the route guidance apparatus 300 registers the history which notified advertisement relevant information (S42). The route guidance device 300 notifies the registered history to the advertiser terminal 200 (S44).

(Internal processing of route guidance device 300)
FIG. 11 is a flowchart illustrating an example of the internal processing flow of the route guidance apparatus 300. First, the route guidance device 300 determines whether an HTTP request for generating a route has been received from the terminal device 100 (S100). If the route guidance device 300 has not received the HTTP request, the route guidance device 300 ends the processing of this flowchart. When receiving an HTTP request, the route guidance device 300 performs route generation processing (S102). Next, the route guidance device 300 acquires the advertisement related information of the advertiser who provides the route guidance service for the generated route (S104).

  Next, the route guidance apparatus 300 determines whether it is the notification timing of the acquired advertisement-related information (S106). If it is the notification timing of the acquired advertisement-related information, the route guidance device 300 notifies the route and the advertisement-related information (S108). If it is not the notification timing of the acquired advertisement-related information, the route guidance device 300 notifies the generated route without notifying the acquired advertisement-related information (S110). Thereby, the route guidance apparatus 300 can notify the advertisement related information when the generated route is introduced to the user.

  Next, the route guidance device 300 determines whether or not to start route guidance (S112). For example, the route guidance device 300 has a single route, when a predetermined time has passed, when information based on an operation for starting route guidance is received from the terminal device 100, or any of a plurality of routes It is determined that the route guidance is started when any of the information based on the operation for selecting the route is satisfied. When the route guidance device 300 does not start route guidance, the route guidance device 300 ends the processing of this flowchart.

  The route guidance device 300 performs route guidance processing when starting route guidance (S116). The route guidance device 300 determines whether the notification timing of the advertisement related information has arrived during the route guidance process (S116). The route guidance apparatus 300 determines that the notification timing of the advertisement related information has arrived when the attribute registered in the advertisement information database 332 is met.

  When it is determined that the notification timing of the advertisement-related information has arrived, the route guidance device 300 acquires the advertisement-related information corresponding to the corresponding attribute (S118), and notifies the acquired advertisement-related information (S120). If the notification timing of the advertisement related information has not arrived, the route guidance device 300 determines whether or not to terminate the route guidance (S122). If the route guidance device 300 does not finish the route guidance, the route guidance device 300 returns the process to S116.

  When the route guidance ends, the route guidance device 300 determines whether to notify the advertisement related information (S124). When information indicating the end of route guidance or the time of arrival at the destination is registered as an attribute of the advertisement information database 332, the route guidance device 300 notifies the advertisement related information corresponding to the attribute (S126). If the route guidance device 300 does not notify the advertisement-related information, the route guidance device 300 ends the process.

(Specific example of advertisement-related information acquisition process and notification process)
(1) Specific example regarding a spot The route guidance apparatus 300 receives a request specifying an attribute of a spot related to a route from the advertiser terminal 200. The attributes of the points related to the route include, for example, the place name and area name of the point along the route in addition to the departure point, the destination, and the waypoint. When the route guidance device 300 generates a route, the route guidance device 300 determines whether the starting point, the destination, the waypoint, and the point along the route are registered in the advertisement information database 332. When a point such as the departure point of the route is registered in the advertisement information database 332, the route guidance device 300 acquires advertisement-related information corresponding to the point such as the registered departure point of the route.

  The route guidance device 300 notifies the generated route and notifies the advertisement related information. However, the route guidance device 300 may notify the advertisement-related information corresponding to the departure place in the advertisement information database 332 when the terminal device 100 is located at the departure place. Further, when the route guidance device 300 approaches a route stop point, a point in the middle of a route, or a destination, the advertisement information database 332 displays advertisement-related information corresponding to the route stop point, a point in the middle of the route, or the destination. You may be notified.

(2) Specific example regarding category to which facility belongs The route guidance apparatus 300 receives a request specifying a category to which a facility related to a route belongs from the advertiser terminal 200. The categories to which the facilities belong include, for example, facilities such as public facilities and entertainment facilities, tourist spots such as sights and historic sites, and landmark categories. When the route guidance device 300 generates a route, the route guidance device 300 determines whether or not the category to which the facility near the route belongs is registered in the advertisement information database 332. When the category to which the facility near the route belongs is registered in the advertisement information database 332, the route guidance device 300 acquires the advertisement related information corresponding to the category to which the registered facility near the route belongs.

  The route guidance device 300 notifies the generated route and notifies the advertisement related information. However, the route guidance device 300 may notify the advertisement related information corresponding to the category to which the facility belongs in the advertisement information database 332 when approaching the facility near the route.

(3) Specific example regarding day of the week The route guidance apparatus 300 receives a request specifying a day of the week, a time zone, a season, a date, or the weather from the advertiser terminal 200. The date is, for example, a holiday, six days, Christmas, or the like. When a route is generated, the route guidance device 300 acquires the current day of the week and determines whether the acquired day of the week is registered in the advertisement information database 332. When the acquired day of the week or the like is registered in the advertisement information database 332, the route guidance device 300 acquires advertisement-related information corresponding to the registered day of the week or the like.

  The route guidance device 300 notifies the route and the advertisement related information. However, the route guidance device 300 may notify the advertisement related information corresponding to the time zone in the advertisement information database 332 when the current time corresponds to the time zone registered in the advertisement information database 332. Further, the route guidance device 300 may notify the advertisement-related information corresponding to the weather in the advertisement information database 332 when the current weather changes to the weather registered in the advertisement information database 332. For example, when the weather changes from sunny to rain, the route guidance apparatus 300 can notify the advertisement-related information requested by the umbrella manufacturer.

(4) Specific Example Regarding Traveling State The route guidance apparatus 300 receives a request specifying a traveling state from the advertiser terminal 200. The traveling state is, for example, a state where the vehicle is traveling on a congested road, a state where the vehicle is traveling smoothly on an expressway, or a distance where the vehicle is continuously traveling. The route guidance device 300 determines the traveling state based on the position information received from the terminal device 100 and determines whether or not the determined traveling state is registered in the advertisement information database 332. When the determined traveling state is registered in the advertisement information database 332, the route guidance device 300 acquires advertisement-related information corresponding to the traveling state. The route guidance apparatus 300 notifies the acquired advertisement-related information in response to the acquisition of the advertisement-related information. Thereby, the route guidance apparatus 300 can provide the advertisement relevant information of the advertiser regarding refueling to the user who is driving the vehicle continuously for 100 km, for example.

[Effect of the embodiment]
According to the route guidance system 1 described above, information related to an advertiser providing a service related to a route is notified in association with the route generated by the route guidance device 300. You can make an impression. As a result, according to the route guidance system 1, an advertisement can be provided more effectively.

  Moreover, according to the route guidance system 1, when a plurality of routes are generated, the advertisement-related information is associated with the search result including the plurality of routes without reporting the advertisement-related information in association with each route. To notify. Thereby, according to the route guidance system 1, it is possible to associate the advertiser with the route guidance service without placing an advertisement on each route. As a result, according to the route guidance system 1, it is possible to impress the user that a free or inexpensive route guidance service is operated by the advertiser's expenditure. As a result, according to the route guidance system 1, it is possible to improve the image of the advertiser.

  Furthermore, according to the route guidance system 1, it is possible to charge for each number of times by recording the number of times of display, the number of times of selection, or the number of times of voice guidance in association with the advertiser. As a result, according to the route guidance system 1, even if a free or inexpensive route guidance service is provided, the service can be profitable.

  In addition, according to the route guidance system 1, the advertisement-related information is notified in at least one of the scene where the route guidance is started or the route guidance is terminated, so that the provision of the advertisement-related information in the middle of the route is suppressed. can do. As a result, according to the route guidance system 1, it can be suppressed that the provision of the advertisement makes the user uncomfortable or the advertisement does not remain in the user's impression.

  Furthermore, according to the route guidance system 1, the advertisement-related information is notified at least one of the scene where the route guidance is started or the route guidance is terminated, and the advertisement-related information is also notified during the route. Thus, advertisement related information of the same advertiser can be provided. As a result, according to the route guidance system 1, it can suppress that an advertisement does not remain in a user's impression.

  Furthermore, according to the route guidance system 1, a request specifying an attribute is received from the advertiser terminal 200, and the advertisement related information is notified based on the received attribute. Therefore, the advertisement related information is notified in accordance with the advertiser's request. be able to. As a result, according to the route guidance system 1, it is possible to achieve profitability when the route guidance service is provided, for example, for free or at a low price.

<First Modification>
FIG. 12 is a configuration diagram showing a route guidance system 1A according to a first modification. The terminal device 100A in the route guidance system 1A of the first modified example installs an application program for receiving provision of a route guidance service. The route guidance system 1A distributes the functions of the route guidance device 300 described above to the route guidance device 300A and the advertisement server 300B. The route guidance system 1A provides a route guidance service by cooperating with the application program, the route guidance device 300A, and the advertisement server 300B.

  The terminal device 100A includes an application processing unit 142 instead of the UA unit 140. The application processing unit 142 may be realized by a processor of the terminal device 100A executing an application program for receiving a route guidance service, or may be realized by hardware such as an LSI, an ASIC, or an FPGA. However, it may be realized by cooperation of software and hardware.

  The route guidance device 300A includes, for example, a map database storage unit 310 and a route search unit 320. The route guidance device 300A transmits the route information generated by the route search unit 320 to the terminal device 100A and the advertisement server 300B.

  The advertisement server 300B includes an advertisement information database storage unit 330, an advertisement information registration unit 340, and an advertisement information provision unit 352. The advertisement information providing unit 352 may be realized by a processor of the advertisement server 300B executing an application program for receiving a route guidance service, or may be realized by hardware such as an LSI, an ASIC, or an FPGA. It may be realized by cooperation of software and hardware. The advertisement information providing unit 352 acquires the advertisement related information from the advertisement information database storage unit 330 based on the route information instead of the advertisement acquisition unit 350. The advertisement information providing unit 352 transmits the acquired advertisement related information to the terminal device 100A.

  The application processing unit 142 receives the route information in response to sending an HTTP request including the departure point and the destination to the route guidance device 300A. When receiving the route information, the application processing unit 142 transmits an HTTP request for receiving advertisement-related information to the advertisement server 300B. In response to receiving the advertisement-related information, the application processing unit 142, based on the received route information and the received advertisement-related information, includes an image and / or sound including the route and the advertisement-related information associated with the route. Generate content that contains The application processing unit 142 notifies the generated content using the display unit 120 and / or the audio output unit 130.

  For example, the application processing unit 142 generates content to be displayed by superimposing a route and advertisement-related information on map information stored in the terminal device 100A in advance. In addition, the application processing unit 142 receives audio content as the advertisement-related information received from the advertisement server 300B, and outputs an audio advertisement. In addition, the application processing unit 142 may start the voice reading application and read the advertisement-related information received from the advertisement server 300B.

  According to the route guidance system 1A described above, the advertisement-related information received from the advertisement server 300B is notified in association with the route generated by the route guidance device 300A, so that the advertiser can be impressed with the route. . As a result, according to the route guidance system 1A, an advertisement can be provided more effectively.

<Second Modification>
FIG. 13 is a configuration diagram showing a navigation device 400 of a second modification. The navigation device 400 of the second modification includes, for example, a user interface unit 410, a map database storage unit 420, a route search unit 430, an advertisement information database storage unit 440, and an advertisement acquisition unit 450. The navigation device 400 is embedded in, for example, an instrument surface and a panel of the vehicle. Note that the navigation device 400 may distribute some of the functions of the map database storage unit 420 and the advertisement information database storage unit 440 to external devices.

  The user interface unit 410 includes, for example, an operation unit 412, a display unit 414, and an audio output unit 416. The operation unit 412 is, for example, a button, a dial, or a touch sensor. The display unit 414 is a liquid crystal display that can be visually recognized by the driver of the vehicle. The audio output unit 416 is, for example, a speaker device mounted on the vehicle.

  The map database storage unit 420 stores a map database. The route search unit 430 generates route information. The advertisement information database storage unit 440 stores an advertisement information database. The advertisement acquisition unit 450 acquires advertisement-related information associated with the route from the advertisement information database storage unit 440 based on the route information generated by the route search unit 430.

  The user interface unit 410 displays a route based on the route information output from the route search unit 430 and provides voice guidance of the traveling direction of the vehicle. In addition, the user interface unit 410 notifies information related to the advertiser providing the route guidance service in association with the route.

  According to the navigation device 400 described above, the advertisement-related information is notified in association with the route, so that the advertiser can be impressed with the route. As a result, according to the navigation apparatus 400, an advertisement can be provided more effectively.

<Hardware configuration>
FIG. 14 is a diagram illustrating an example of a hardware configuration of the terminal device 100 and the route guidance device 300. This figure shows an example in which the terminal device 100 is a mobile phone such as a smartphone. The terminal device 100 has a configuration in which, for example, a CPU 101, a RAM 102, a ROM 103, a secondary storage device 104 such as a flash memory, a touch panel 105, and a wireless communication module 106 are connected to each other via an internal bus or a dedicated communication line. . An application program related to the route guidance service is downloaded via the network NW and stored in the secondary storage device 104.

  The route guidance device 300 has a configuration in which, for example, a NIC 301, a CPU 302, a RAM 303, a ROM 304, a secondary storage device 305 such as a flash memory or an HDD, and a drive device 306 are connected to each other via an internal bus or a dedicated communication line. Yes. The drive device 306 is loaded with a portable storage medium such as an optical disk. A program stored in a secondary storage device 305 or a portable storage medium attached to the drive device 306 is expanded in the RAM 303 by a DMA controller (not shown) or the like, and executed by the CPU 302, whereby the route guide device 300 A functional part is realized.

  As mentioned above, although the form for implementing this invention was demonstrated using embodiment, this invention is not limited to such embodiment at all, In the range which does not deviate from the summary of this invention, various deformation | transformation and substitution Can be added.

DESCRIPTION OF SYMBOLS 1, 1A ... Route guidance system, 100, 100A ... Terminal device, 120 ... Display part, 130 ... Audio | voice output part, 140 ... UA part, 142 ... Application processing part, 150 ... Position acquisition part, 200 ... Advertiser terminal, 300 , 300A ... route guidance device, 300B ... advertisement server, 310 ... map database storage unit, 320 ... route search unit, 330 ... advertisement information database storage unit, 332 ... advertisement information database, 340 ... advertisement information registration unit, 350 ... advertisement acquisition Part, 352 ... advertisement information providing part, 400 ... navigation device

Claims (8)

Information processing device
A generation process that generates a route from the departure point to the destination,
A notification process in which information related to an advertiser providing a service related to the route is notified in association with the route;
Guidance processing for guiding the route;
An acceptance process for accepting a request specifying a continuous mileage of the vehicle from the advertiser terminal;
An acquisition process for extracting an advertiser who has made a request specifying a continuous mileage corresponding to a continuous mileage of an actual vehicle, and acquiring information related to the extracted advertiser;
In the notification process, information related to the advertiser acquired in the acquisition process is notified.
Route guidance method. The notification process is executed in at least one of a scene where the guidance of the route is started or a scene where the guidance of the route is terminated in the guidance process.
The route guidance method according to claim 1 . The notification process is further executed in a scene in which a route on the way from the departure place to the destination is guided in the guidance process.
The route guidance method according to claim 2 . In the notification process, outputting a sound representing an advertisement related to the advertiser,
The route guidance method according to any one of claims 1 to 3 . The information processing apparatus is
In the generation process, a plurality of the paths are generated,
Each of the generated routes is associated with information related to different advertisers,
Furthermore, a reception process for receiving an operation of selecting any one of the plurality of routes notified is executed.
The route guidance method according to any one of claims 1 to 4 . The information processing apparatus is
In the notification process, when providing a service related to the generated route, information about an advertisement scheduled to be notified is notified.
The route guidance method according to any one of claims 1 to 5 . A generating unit that generates a route from the departure place to the destination based on a request from the terminal device;
A reception unit that receives a request specifying a continuous mileage of the vehicle from the advertiser terminal;
An acquisition unit that extracts an advertiser who has made a request specifying a continuous travel distance corresponding to a continuous travel distance of an actual vehicle, and acquires information related to the extracted advertiser;
A notification unit for notifying information related to the advertiser acquired by the acquisition unit in association with the route generated by the generation unit;
A route guidance device comprising: On the computer,
A generation process that generates a route from the departure point to the destination,
A notification process in which information related to an advertiser providing a service related to the route is notified in association with the route;
Guidance processing for guiding the route;
An acceptance process for accepting a request specifying a continuous mileage of the vehicle from the advertiser terminal;
Extracting an advertiser who has made a request specifying a continuous mileage corresponding to a continuous mileage of an actual vehicle, and performing an acquisition process of acquiring information related to the extracted advertiser;
In the notification process, the information related to the advertiser acquired in the acquisition process is notified.
Route guidance program.

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