KR20100136043A - Method for collecting information by allotment of an outlay for advertisement and system thereof - Google Patents

Abstract

PURPOSE: A method for collecting information by allotment of an outlay for an advertisement and a system thereof are provided to supply motives for information collection by allocating some of profits of an advertisement provided in category and from a corresponding region to a user who provides useful information. CONSTITUTION: A real-time information collector(211) collects from an information provider communication terminal, the real-time information based on a map. An advertisement receiver(217) receives from an advertiser terminal, an advertisement based on the map. A digital map service provider(213) includes the collected real-time information and the provided advertisement to a digital map service. An advertisement profit allocation unit(219) allocates some of the portion of the advertising profits to an information provider.

Description

Method for collecting information by allotment of an outlay for advertisement and system

The present invention relates to a method for collecting information provided to an electronic map service provided to a communication terminal through a wireless network, and in particular, to a person providing useful information corresponding to a specific region and a specific category in the region and the corresponding category. The present invention relates to a method for providing a motif for collecting information by allocating a portion of an advertising fee, and a system in which the method is implemented.

In general, an electronic map service provided to a communication terminal through a wireless network provides a user by downloading an electronic map as an image in a wireless communication section and providing the user with the location of a counterpart terminal, providing geographic information around the user terminal, and user designation. It is used for finding major spots, navigation functions for vehicles and pedestrians, providing congested traffic information, providing public transportation routes and arrival information.

The electronic map service is provided with a variety of real-time information based on the current location of the customer (for example, drinking control information for 'transportation' service, ticket transaction information for 'performance' service, etc.) Done.

However, the information collection for the electronic map service by the conventional method was made by a service company or an advertiser. In the conventional method of collecting information, priorities were determined by advertising costs rather than information usefulness, and it was difficult to immediately reflect the latest information desired by customers. In addition, the advertisement in the conventional electronic map service is also made of simple exposure and it is difficult to secure the advertising business model with unclear targeting.

Meanwhile, as the spread of large-screen touch terminals equipped with GPS has been expanded, and the accuracy of GPS has been improved, the environment for collecting information by customers has already matured, but a motif is provided to allow customers to collect useful information directly competitively. It is not possible.

The present invention has been made to solve the above-mentioned conventional problems, by assigning a portion of the advertising costs provided in the region and the corresponding category to the customer who collected useful and reliable information for the electronic map service, the customer directly It is an object of the present invention to provide a method and system for collecting information through an allotment of advertising costs that leads to collecting information for a map service.

In order to achieve the above object, a method for collecting real-time information through an advertisement cost allocation in an electronic map service providing server according to the present invention includes: (a) collecting real-time information based on a map from an information provider communication terminal; (b) receiving an advertisement based on a map from an advertiser terminal; (c) providing the collected real-time information and the provided advertisements in an electronic map service; (d) collecting evaluation information on real-time information provided to the electronic map service; And (e) if the evaluation information satisfies a predetermined criterion, allocating a portion of an advertisement fee of an advertisement provided to a region to which the real-time information belongs to an information provider providing the real-time information. .

In order to achieve the above object, an aspect of the information collection system through the advertising cost allocation according to the present invention, a real-time information collection unit for collecting real-time information based on the map from the information provider communication terminal; An advertisement receiving unit receiving an advertisement based on a map from an advertiser terminal; An electronic map service providing unit including the collected real-time information and the provided advertisements in an electronic map service; A real-time information evaluator configured to collect evaluation information on real-time information provided by the electronic map service and determine whether the evaluation information satisfies a predetermined criterion; And an advertisement cost allocating unit for allocating a portion of the advertisement cost of the advertisement provided to the region to which the real-time information belongs to the information provider providing the real-time information according to the determination of the real-time information evaluation unit.

In order to achieve the above object, another aspect of the information collection system through the advertising cost allocation according to the present invention, the real-time information collecting unit for collecting real-time information including location information and category information from the information provider communication terminal based on the map; An advertisement receiving unit receiving an advertisement based on a map from an advertiser terminal; An electronic map service providing unit configured to include the collected real-time information and the provided advertisements in the electronic map service; A real-time information evaluator configured to collect evaluation information on real-time information provided by the electronic map service and determine whether the evaluation information satisfies a predetermined criterion; And an advertisement cost allocating unit for allocating a portion of the advertisement cost of the advertisement provided to the region and category to which the real-time information belongs to the information provider providing the real-time information, when the evaluation information of the real-time information evaluation unit satisfies a predetermined criterion. It is configured to include.

According to the present invention, in the case of a company providing an electronic map service, it is possible to dramatically improve the service by receiving rapid real-time information from a customer, and in the case of an advertiser, a region-based advertisement is possible and the accuracy of targeting is improved. In this case, not only can you obtain useful information on mobile, but if you provide real-time information, you can get a certain portion of the advertising cost based on the region and category to which the real-time information belongs. have.

The present invention configured as described above will be described in detail with reference to the accompanying drawings.

Figure 1 shows the surroundings of the information collection system through the advertising cost allotment according to the present invention.

The electronic map service providing server 10 downloads an electronic map to an electronic map service communication terminal 40_1,..., 40_n as an image and provides the user with an image, thereby finding the location of the counterpart terminal, providing geographic information around the user terminal, and the user. It provides a variety of electronic map services, such as finding key spots, navigation functions for vehicles and pedestrians, providing congested traffic information, providing public transportation routes, and providing arrival information. In the electronic map service providing server 10 according to the present invention, in addition to the basic electronic map service as described above, a virtual area sale system based on information collection according to the present invention is implemented. This will be described later.

The electronic map service providing server 10 connects the information provider communication terminal 30, the advertiser terminal 50, and the electronic map service communication terminals 40_1,..., 40_n to the wired / wireless network 20. In the present invention, the wired / wireless network 20 is used as a concept including both a wireless signaling network such as a mobile communication network, an IP Multimedia Subsystem (IMS) network, and a digital data network such as the Internet.

The information provider communication terminal 30 is a communication terminal for the information provider to upload real-time information to the electronic map service providing server 10, and the electronic map service communication terminals 40_1, ..., 40_n are customers who receive the electronic map service. This is a communication terminal to use. In the present invention, a communication terminal used as the information provider communication terminal 30 and the electronic map service communication terminal 40_1,..., 40_n includes a mobile communication terminal capable of two-way wireless data communication and a wireless data communication. Wireless handheld terminals such as PDA (Personal Digital Assistant), Smart Phone, UMPC (Ultra Mobile PC), desktop computer terminal capable of data communication, laptop computer terminal, wired / wireless communication terminal such as netbook can be applied. have. In the present invention, the information provider communication terminal 30 includes a GPS method using a GPS satellite, a Cell method using a neighboring base station on a network, an A-GPS method using GPS satellite signals and GPS information from a base station in a cell. It is possible to generate its own location information using any one of the position detection methods. The A-GPS method receives satellite orbit information from a GPS satellite from a base station controller or a separate Position Determination Entity (PDE) server of a network and provides the information provider communication terminal 30 as auxiliary information for position detection. In addition to receiving GPS satellite signals from the GSP satellite at the communication terminal 30, the terminal receives the satellite signals and calculates satellite orbit information as auxiliary information from a base station controller or a PDE server in the network cell. This allows faster time to first fix (TTFF) speed, which is the time it takes to calculate a location.

The advertiser terminal 50 is a terminal for the advertiser to provide information related to the advertisement provided with the electronic map service to the electronic map service providing server 10, and various wired and wireless communication terminals may be applied.

FIG. 2 is a diagram illustrating a detailed configuration of a mobile communication terminal implemented as the information provider communication terminal 30 or the electronic map service communication terminal 40_1, ..., 40_n shown in FIG.

As shown in FIG. 2, the information provider communication terminal 30 or the electronic map service communication terminal 40_1,..., 40_n includes a key input unit 124, a program memory 126, a map memory 128, and a POI memory. 130, a microprocessor 132, a GPS module 134, a communication signal processor 136, a communication signal transceiver 138, a digital signal processor 140, and a display unit 142.

The key input unit 124 secures various real-time information based on the current location by using the electronic map service, and key input for transmitting the obtained real-time information together with the current location information to the electronic map service providing server 10. A key input for receiving the electronic map service from the electronic map service providing server 10 is performed.

In addition, the key input unit 124 may perform a key input for allowing a user to arbitrarily select any one of a GPS method, a cell method, and an A-GPS method according to a user's selection operation.

The program memory 126 collects real-time information, transmits the information to the electronic map service providing server 10, and stores various application programs for receiving the electronic map service from the electronic map service providing server 10.

In the map memory 128, map data of electronic maps of the nationwide regions are generally stored, and the map data includes location coordinate values classified by latitude, longitude, and altitude.

The POI memory 130 generally stores point-of-interest (POI) information for each type of service content that can be represented in map data for each region.

The microprocessor 132 performs various application programs stored in the program memory 126 to control a corresponding function to be operated.

The GPS module 134 receives the GPS position coordinate value from the GPS satellite through the GPS antenna and calculates the current position value of the corresponding mobile communication terminal through arithmetic processing.

The communication signal processor 136 converts the RF signal through the communication signal transceiver 38 into an intermediate frequency signal and converts it into a digital information signal, and converts the digital information signal from the microprocessor 132 into an intermediate frequency signal. The intermediate frequency signal is converted into an RF signal to be transmitted through the communication signal transceiver 138.

The communication signal transceiver 138 performs radio communication with a base station of a mobile communication network through an antenna to transmit and receive an RF signal.

The digital signal processor 140 performs digital signal processing for displaying an electronic map on the screen under the control of the microprocessor 132.

The display unit 142 displays an electronic map including real-time information and advertisements on the screen.

FIG. 3 illustrates a detailed configuration of an information collection system through advertisement cost allocation according to the present invention implemented in the electronic map service providing server 10.

According to Figure 3, the information collection system through the advertising cost allocation according to the present invention is a real-time information collecting unit 211, electronic map service providing unit 213, real-time information evaluation unit 215, advertising receiving unit 217 and advertising cost divider And 219.

The real time information collecting unit 211 collects real time information based on a map from the information provider communication terminal 30. The real-time information based on the map will mainly consist of text information, but may include video information or audio information, and the category to which the identification information of the information provider communication terminal 30 and the location information where the real time information is collected and the real time information belong. Information may be included. The category information is to classify the electronic map service provided by the electronic map service provider 213 (for example, a car, a real estate, a performance, etc.), and includes a service provided with real-time information collected from the electronic map service. Determine.

The advertisement receiving unit 217 receives an advertisement based on a map from the advertiser terminal 50. Map-based advertising includes not only the advertising information itself, but also information about the area to be advertised based on the map (for this reason, areas on the map are divided into predetermined sections in advance, and each partition is assigned a separate identifier). Preferably, the category information of the service including the advertisement among the electronic map service provided by the electronic map service providing unit 213, the identification information of the advertiser, and the like are included. The advertiser must provide the electronic map service provider with the advertising fee set by region. At this time, the advertiser can determine that the area where the lot is distributed on the map and the place where the real-time information is uploaded is a lot of customers' views, and that the area is relatively worth advertising. You can also set your local advertising costs higher than in other regions.

The electronic map service provider 213 includes the real time information collected in the existing electronic map service and the received advertisement and provides the same to the electronic map service communication terminal 40. The electronic map service including real time information and advertisement may be provided in the form of point of interest (POI) information. Since the POI information is a known data structure, a detailed description thereof will be omitted.

As a specific advertisement providing method by the electronic map service providing unit 213, when there is an advertisement corresponding to the area of the electronic map displayed on the terminal when the electronic map service is provided to the electronic map service communication terminal 40, the display is displayed. Advertisements may be displayed in parallel with the electronic map to be displayed, or a method may be adopted such that the advertisement is displayed in a pop-up or shaded form on the electronic map. When an advertisement displayed on the electronic map service communication terminal 40 includes a URL and the user selects the advertisement, a separate browser may be executed to connect to the URL.

The real time information evaluator 215 collects evaluation information on the real time information provided by the electronic map service. Evaluation information on such real-time information may include the number of comments, evaluation index, recommendation, the number of views. The real-time information evaluator 215 determines whether the evaluation information collected for a certain period satisfies a predetermined criterion (the criterion for the evaluation information may be changed in various embodiments).

When the evaluation information of the real-time information evaluator 215 satisfies a predetermined criterion, the advertisement cost allocating unit 219 may determine a portion of the advertisement cost of the advertisement provided to the region to which the location information included in the real-time information belongs and the category to which the real-time information belongs. Is allocated to the information provider who provided the real-time information. When a large number of information providers satisfying the conditions of the real-time information evaluator 215 exist in the region and the corresponding category, the advertising dividend is equally distributed to each information provider, or the difference is determined according to the evaluation score of the real-time information evaluator 215. May be dispensed. The advertising cost dividend may be a cash dividend, but if the information provider is a mobile subscriber, it may be allocated by a method such as a mobile communication fee discount.

4 is a flowchart illustrating a process of collecting information through the distribution of advertisement costs according to the present invention.

First, the electronic map service providing server 10 collects real-time information based on a map from the information provider communication terminal 30 (S100). The real-time information based on the map will mainly consist of text information, but may also include video information or audio information, the location information where the identification information of the information provider communication terminal 30 and the real time information are collected, and the category information to which the real time information belongs. May be included.

The electronic map service providing server 10 receives an advertisement based on a map from the advertiser terminal 50 (S110). Map-based advertising includes not only the advertising information itself, but also information about the area to be advertised based on the map (for this reason, areas on the map are divided into predetermined sections in advance, and each partition is assigned a separate identifier). Preferably, the category information of the service including the advertisement among the electronic map service provided by the electronic map service providing unit 213, the identification information of the advertiser, and the like are included.

Here, step S100 and step S110 are mutually independent processes, and the prognostic relationship has no meaning at all. Therefore, even if the step S110 is carried out before the step S100 in the actual implementation process, it should be interpreted as being included in the scope of the present invention.

The real time information collected by the electronic map service providing server 10 and the received advertisement are included in the existing electronic map service and provided to the electronic map service communication terminal 40 (S120).

The electronic map service providing server 10 collects evaluation information on the real-time information provided by the electronic map service (S130). Evaluation information on such real-time information may include the number of comments, evaluation index, recommendation, the number of views.

The electronic map service providing server 10 determines whether the evaluation information collected during the predetermined period for each real time information satisfies a predetermined criterion (S140).

Subsequently, when the electronic map service providing server 10 determines that the predetermined criterion is satisfied in step S140, the electronic map service providing server 10 determines a portion of the advertisement cost of the advertisement provided to the region to which the location information included in the real-time information belongs and the category to which the real-time information belongs. The real-time information is allocated to the information provider (S150). When there are a large number of information providers satisfying the conditions of the step S140 in the region and the corresponding category, the advertising dividend may be equally distributed to each information provider, or may be differentially distributed according to the evaluation score in the step S140.

5 exemplarily illustrates an electronic map service screen including real-time information.

So far I looked at the center of the preferred embodiment for the present invention. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

Figure 1 shows the surroundings of the information collection system through the advertising cost allotment according to the present invention.

FIG. 2 is a diagram illustrating a detailed configuration of a mobile communication terminal implemented as the information provider communication terminal 30 or the electronic map service communication terminal 40_1, ..., 40_n shown in FIG.

FIG. 3 illustrates a detailed configuration of an information collection system through advertisement cost allocation according to the present invention implemented in the electronic map service providing server 10.

4 is a flowchart illustrating a process of collecting information by allocating advertisement costs according to the present invention.

5 exemplarily illustrates an electronic map service screen including real-time information.

<Explanation of symbols for the main parts of the drawings>

10: electronic map service providing server 20: wired and wireless network

30: information provider communication terminal

40_1, 40_n, 40: electronic map service communication terminal

50: advertiser terminal 211: real-time information collection unit

213: Electronic map service provider 215: Real-time information evaluation department

217: Ad Receiving Department 219: Advertising Dividend

Claims (8)

In the method for collecting real-time information in the electronic map service providing server, (a) collecting real-time information based on a map from an information provider communication terminal; (b) receiving an advertisement based on a map from an advertiser terminal; (c) providing the collected real-time information and the provided advertisements in an electronic map service; (d) allocating a portion of an advertisement fee of an advertisement provided in a region to which the real-time information belongs to an information provider providing the real-time information. In the method for collecting real-time information in the electronic map service providing server, (a) receiving an advertisement based on a map from an advertiser terminal; (b) collecting real-time information based on a map from an information provider communication terminal; (c) providing the collected real-time information and the provided advertisements in an electronic map service; (d) allocating a portion of the advertising cost of the advertisement provided in the region to which the real time information belongs to the information provider providing the real time information. The method according to claim 1 or 2, Collecting evaluation information on the real-time information provided to the electronic map service; More, In the step (d), when the evaluation information satisfies a predetermined criterion, a portion of an advertisement fee of an advertisement provided to a region to which the real-time information belongs is allocated to an information provider providing the real-time information. How to collect information through the distribution of advertising costs. The method of claim 3, wherein the real-time information based on the map Method for collecting information through the distribution of advertising costs, characterized in that the location information of the location where the information provider communication terminal is located. The method of claim 3, wherein the real-time information based on the map Category information to which the real-time information belongs; Wherein (d) is a step of allocating a portion of the advertising costs of the advertisement provided to the region and category to which the real-time information belongs to the information provider providing the real-time information, the information collection method through the advertising cost allocation. A real time information collecting unit for collecting real time information based on a map from an information provider communication terminal; An advertisement receiving unit receiving an advertisement based on a map from an advertiser terminal; An electronic map service providing unit including the collected real-time information and the provided advertisements in an electronic map service; And And an advertising cost allotment unit for allocating a portion of an advertising cost of an advertisement provided to an area to which the real-time information belongs to an information provider who provided the real-time information. A real time information collecting unit for collecting real time information including location information and category information based on a map from an information provider communication terminal; An advertisement receiving unit receiving an advertisement based on a map from an advertiser terminal; An electronic map service providing unit including the collected real-time information and the provided advertisements in an electronic map service; And And an advertising cost allocation unit for allocating a portion of an advertising cost of an advertisement provided to a region and a category to which the real-time information belongs, to an information provider who provided the real-time information. The method according to claim 6 or 7, And a real-time information evaluator configured to collect evaluation information on real-time information provided by the electronic map service and determine whether the evaluation information satisfies a predetermined criterion. The advertising cost allotment unit allocates a predetermined portion of the advertising cost of the advertisement provided to the region to which the real time information belongs to the information provider providing the real time information according to the determination of the real time information evaluation unit. .

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