CN111680858A - Method and device for managing service promotion strategy and electronic equipment - Google Patents

Method and device for managing service promotion strategy and electronic equipment Download PDF

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CN111680858A
CN111680858A CN202010299184.1A CN202010299184A CN111680858A CN 111680858 A CN111680858 A CN 111680858A CN 202010299184 A CN202010299184 A CN 202010299184A CN 111680858 A CN111680858 A CN 111680858A
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CN111680858B (en
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陈博
刘禹彤
张嘉伟
黎文杰
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Shanghai Qiyue Information Technology Co Ltd
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Abstract

The embodiment of the specification provides a method for managing a service popularization strategy, wherein a predicted first index of a full-aperture service is determined through an actually measured first index, a preset first index and a prediction rule of a reference service in a historical time period, and the actually measured first index of the reference service in the historical time period can reflect an actual putting effect of the reference service, so that the predicted first index of the full-aperture service can reflect an overall actual putting effect of the full-aperture service, and the service popularization strategy of a future time period in a current control cycle is managed based on the predicted first index of the predicted full-aperture service, so that the service popularization strategy of the full-aperture service in the future time period can be timely adjusted by using the actually measured index when the current control cycle is not finished, and the flexibility of the service popularization strategy is improved.

Description

Method and device for managing service promotion strategy and electronic equipment
Technical Field
The present application relates to the field of internet, and in particular, to a method and an apparatus for managing a service promotion policy, and an electronic device.
Background
The service promotion is a new product and a common method when the new service is used for increasing the number of users, and different service promotion strategies not only can generate differences in promotion effects, but also can generate differences in promotion costs, so that the promotion strategies are very important.
In the existing service promotion mode, there are multiple services (the aggregate of these multiple services is called full aperture service). The plurality of services usually have a reference service, which is equivalent to a main printing service.
When a popularization strategy is formulated, a business popularization strategy is formulated according to the characteristics of products and businesses to be popularized and by combining historical popularization experience. In the actual situation, the historical popularization experience of the reference service is often mature, and for other full-aperture services, due to the limitation of the financial accounting period, the temporarily popularized service and other conditions, it is often difficult to collect popularization effect data in part of the full-aperture services in time.
Therefore, it is difficult to manage the popularization strategy of the full-aperture service in time according to the actual popularization effect after the service popularization strategy is customized in the industry, the mode for managing the service popularization strategy is poor in flexibility, and a service popularization strategy management method with high flexibility is needed.
Disclosure of Invention
The embodiment of the specification provides a method and a device for managing a service promotion strategy and electronic equipment, which are used for improving the flexibility of managing the service promotion strategy.
An embodiment of the present specification provides a method for managing a service promotion policy, including:
determining an actually measured first index of the reference service in a historical time period;
receiving a preset first index of a reference service in a historical time period, wherein the historical time period comprises the historical time period in the current control cycle;
determining a predicted first index of the full-aperture service according to an actually measured first index of the reference service in the historical time period, a preset first index of the reference service in the historical time period and a prediction rule;
and managing the service promotion strategy of the future time period in the current control cycle based on the predicted first index of the full-aperture service.
Optionally, the method further comprises:
dividing a control cycle into time periods in advance and configuring the index proportion of each time period;
the determining a predicted first index of the full-aperture service according to the actually measured first index of the reference service in the historical time period, the preset first index of the reference service in the historical time period and a prediction rule includes:
and determining a predicted first index of the full-aperture service by combining the index ratio corresponding to each historical time period, the actually measured first index of the reference service in the historical time period, the preset first index of the reference service in the historical time period and a prediction rule.
Optionally, the index ratio of each time period is: the ratio of the first index of the service in each time period in the control period to the sum of the first indexes of the service in the control period is at least one of full-aperture services, and the full-aperture service includes the reference service.
Optionally, the historical time period in the current management and control cycle includes a plurality of time periods divided in advance;
the determining the predicted first index of the full-aperture service by combining the index ratio corresponding to each historical time interval, the actually measured first index of the reference service in the historical time interval, the preset first index of the reference service in the historical time interval and the prediction rule comprises the following steps:
determining a predicted first index of the full-aperture service in each historical time period by combining the index proportion of the reference service in each historical time period and the actually measured first index and the prediction rule of the reference service in each historical time period;
and summing the predicted first indexes of the full-aperture service in each historical time period to obtain the predicted first index of the full-aperture service in the current control period.
Optionally, the managing, based on the predicted first index of the full aperture service, a service promotion policy in a future time period in the current management and control cycle includes:
determining a first predicted index and a first preset index of the full-aperture service in the current control period;
and managing the service promotion strategy of the future time period in the current control period based on the deviation between the predicted first index and the preset first index of the full-aperture service in the current control period.
Optionally, the determining a measured first indicator of the reference service in the historical period includes:
and determining the actually measured first index of the reference service in the historical period according to the number of times of the service progress operation of the reference service in the historical period.
Optionally, the determining, according to the number of times of the service progress operation of the reference service in the historical period, an actually measured first indicator of the reference service in the historical period includes:
obtaining return information of each release channel, wherein the return information carries a channel identifier, a service type identifier and a service progress operation identifier;
and determining an actually measured first index of the reference service based on the return information.
Optionally, the business progress operation includes an operation of applying for credit.
Optionally, the method further comprises:
presetting a first index of a service in each time period of a current management and control cycle according to the first index of the service in each time period of a historical management and control cycle;
the first index includes at least one of the volume of the acquired customers of the business, the resource consumption data for channel promotion and the income data.
An embodiment of the present specification further provides an apparatus for managing a service promotion policy, including:
the index actual measurement module is used for determining an actual measurement first index of the reference service in a historical time period;
the index presetting module is used for receiving a preset first index of the reference service in a historical time period, wherein the historical time period comprises the historical time period in the current control cycle;
the prediction module is used for determining a predicted first index of the full-aperture service according to the actually measured first index of the reference service in the historical time period, the preset first index of the reference service in the historical time period and a prediction rule;
and the service promotion strategy module is used for managing the service promotion strategy in the future time period in the current control cycle based on the predicted first index of the full-aperture service.
Optionally, the prediction module is further configured to:
dividing a control cycle into time periods in advance and configuring the index proportion of each time period;
the determining a predicted first index of the full-aperture service according to the actually measured first index of the reference service in the historical time period, the preset first index of the reference service in the historical time period and a prediction rule includes:
and determining a predicted first index of the full-aperture service by combining the index ratio corresponding to each historical time period, the actually measured first index of the reference service in the historical time period, the preset first index of the reference service in the historical time period and a prediction rule.
Optionally, the index ratio of each time period is: the ratio of the first index of the service in each time period in the control period to the sum of the first indexes of the service in the control period is at least one of full-aperture services, and the full-aperture service includes the reference service.
Optionally, the historical time period in the current management and control cycle includes a plurality of time periods divided in advance;
the determining the predicted first index of the full-aperture service by combining the index ratio corresponding to each historical time interval, the actually measured first index of the reference service in the historical time interval, the preset first index of the reference service in the historical time interval and the prediction rule comprises the following steps:
determining a predicted first index of the full-aperture service in each historical time period by combining the index proportion of the reference service in each historical time period and the actually measured first index and the prediction rule of the reference service in each historical time period;
and summing the predicted first indexes of the full-aperture service in each historical time period to obtain the predicted first index of the full-aperture service in the current control period.
Optionally, the managing, based on the predicted first index of the full aperture service, a service promotion policy in a future time period in the current management and control cycle includes:
determining a first predicted index and a first preset index of the full-aperture service in the current control period;
and managing the service promotion strategy of the future time period in the current control period based on the deviation between the predicted first index and the preset first index of the full-aperture service in the current control period.
Optionally, the determining a measured first indicator of the reference service in the historical period includes:
and determining the actually measured first index of the reference service in the historical period according to the number of times of the service progress operation of the reference service in the historical period.
Optionally, the determining, according to the number of times of the service progress operation of the reference service in the historical period, an actually measured first indicator of the reference service in the historical period includes:
obtaining return information of each release channel, wherein the return information carries a channel identifier, a service type identifier and a service progress operation identifier;
and determining an actually measured first index of the reference service based on the return information.
Optionally, the business progress operation includes an operation of applying for credit.
Optionally, the prediction module is further configured to:
presetting a first index of a service in each time period of a current control period according to the first index of the service in each time period of a historical control period, wherein the first index comprises at least one of the passenger capacity of the service, resource consumption data for channel promotion and income data.
An embodiment of the present specification further provides an electronic device, where the electronic device includes:
a processor; and the number of the first and second groups,
a memory storing computer-executable instructions that, when executed, cause the processor to perform any of the methods described above.
The present specification also provides a computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement any of the above methods.
In the various technical schemes provided by the embodiments of the present description, the predicted first index of the full-aperture service is determined through the actually measured first index of the reference service in the historical time period, the preset first index and the prediction rule, and because the actually measured first index of the reference service in the historical time period can reflect the actually delivered effect of the reference service, the predicted first index of the full-aperture service can reflect the overall actually delivered effect of the full-aperture service, and the service promotion policy in the future time period in the current control cycle is managed based on the predicted first index of the full-aperture service, so that the service promotion policy in the future time period of the full-aperture service can be timely adjusted by using the actually measured index when the current control cycle is not finished, and the flexibility of managing the service promotion policy is improved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
fig. 1 is a schematic diagram illustrating a method for managing a service promotion policy according to an embodiment of the present disclosure;
fig. 2 is a schematic structural diagram of an apparatus for managing a service promotion policy according to an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure;
fig. 4 is a schematic diagram of a computer-readable medium provided in an embodiment of the present specification.
Detailed Description
An embodiment of the present specification provides a method for managing a service promotion policy, including:
determining an actually measured first index of the reference service in a historical time period;
receiving a preset first index of a reference service in a historical time period, wherein the historical time period comprises the historical time period in the current control cycle;
determining a predicted first index of the full-aperture service according to an actually measured first index of the reference service in the historical time period, a preset first index of the reference service in the historical time period and a prediction rule;
and managing the service promotion strategy of the future time period in the current control cycle based on the predicted first index of the full-aperture service.
The predicted first index of the full-aperture service is determined through the actually measured first index, the preset first index and the prediction rule of the reference service in the historical time period, the actually measured first index of the reference service in the historical time period can reflect the actual putting effect of the reference service, so that the predicted first index of the full-aperture service can reflect the whole actual putting effect of the full-aperture service, the service popularization strategy in the future time period in the current control cycle is managed based on the predicted first index of the predicted full-aperture service, the service popularization strategy in the future time period of the full-aperture service can be timely adjusted by using the actually measured index when the current control cycle is not finished, and the flexibility of managing the service popularization strategy is improved.
Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. The exemplary embodiments, however, may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. The same reference numerals denote the same or similar elements, components, or parts in the drawings, and thus their repetitive description will be omitted.
Features, structures, characteristics or other details described in a particular embodiment do not preclude the fact that the features, structures, characteristics or other details may be combined in a suitable manner in one or more other embodiments in accordance with the technical idea of the invention.
In describing particular embodiments, the present invention has been described with reference to features, structures, characteristics or other details that are within the purview of one skilled in the art to provide a thorough understanding of the embodiments. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific features, structures, characteristics, or other details.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The term "and/or" and/or "includes all combinations of any one or more of the associated listed items.
Fig. 1 is a schematic diagram of a method for managing a service promotion policy provided in an embodiment of the present disclosure, where the method may include:
s101: and determining the measured first index of the reference service in the historical period.
In this embodiment of the present specification, the reference service may be a service granted with a large credit, or may be another service having a reference value that can be used as a reference for a full-aperture service, and is not specifically described and limited herein.
In an embodiment of the present specification, the determining a measured first indicator of a reference service in a history period includes:
and determining the actually measured first index of the reference service in the historical period according to the number of times of the service progress operation of the reference service in the historical period.
In an embodiment of the present specification, the determining, according to the number of times that the reference service generates the service progress operation in the historical period, a measured first indicator of the reference service in the historical period includes:
obtaining return information of each release channel, wherein the return information carries a channel identifier, a service type identifier and a service progress operation identifier;
and determining an actually measured first index of the reference service based on the return information.
The returned information may be operation behavior information of the user, such as a registration behavior of the user, a behavior of applying for credit granting, and the like, or may be a change of a user state, such as a change from waiting for credit granting to trusted.
Therefore, in the embodiment of the present specification, the business progress operation includes an operation of applying for credit.
Therefore, the number of credit granting users of the large-scale financial business of each delivery channel can be determined.
The first index may be at least one of the customer acquisition amount of the business, resource consumption data for channel promotion, and income data.
In this embodiment, the first indicator may be the number of customers who participate in the service after the service is promoted, for example, the number of customers who obtain the credit.
Of course, if other reference indexes used for formulating the promotion policy are collected after promoting the benchmark service, the reference indexes can also be used as the first indexes, and therefore, other specific forms of the first indexes are not specifically described herein.
S102: receiving a preset first index of the reference service in a historical time period, wherein the historical time period comprises the historical time period in the current management and control cycle.
Since the benchmark service has a large amount of empirical data, in order to fully utilize the data as a reference index, in the implementation of the present specification, the method may further include:
and presetting the first index of the service in each time period of the current control cycle according to the first index of the service in each time period of the historical control cycle.
In an embodiment of the present specification, the method may further include:
constructing a first index preset model;
and evaluating the first index of the reference service in the current control cycle according to the actually measured first index of the reference service in the historical cycle and the first index preset model, and presetting the first index of the reference service in each time period of the current control cycle according to the evaluation result.
Therefore, when the actual measurement first index of the full-aperture other services cannot be collected timely, the first index of the full-aperture services can be predicted by using the actual measurement first index of the reference services and the preset first index, and the index is the predicted first index of the full-aperture services.
S103: and determining a predicted first index of the full-aperture service according to the actually measured first index of the reference service in the historical time period, the preset first index of the reference service in the historical time period and a prediction rule.
In an embodiment, the determining the predicted first index of the full aperture service according to the measured first index of the reference service in the historical period, the preset first index of the reference service in the historical period, and the prediction rule may be:
and predicting a predicted first index of the full-aperture service according to the deviation between the actually measured first index and the preset first index of the reference service in the historical time period by using the prediction rule.
The method can predict the putting effect of the service popularization strategy of the full-aperture service in the historical time period of the current control period through the predicted first index of the full-aperture service, so that the service popularization strategy of the full-aperture service in the future time period in the current control period can be adjusted in time according to the predicted first index.
Considering an actual scene, the putting effect is different at different time intervals in a control cycle, so that the control cycle can be divided into time intervals and the index ratio is configured for each time interval, and thus, the timeliness of control can be improved.
Therefore, in the embodiment of the present specification, the method may further include:
dividing a control cycle into time periods in advance and configuring the index proportion of each time period;
the determining a predicted first index of the full-aperture service according to the actually measured first index of the reference service in the historical time period, the preset first index of the reference service in the historical time period and a prediction rule includes:
and determining a predicted first index of the full-aperture service by combining the index ratio corresponding to each historical time period, the actually measured first index of the reference service in the historical time period, the preset first index of the reference service in the historical time period and a prediction rule.
Therefore, by combining the occupation ratio of each past time interval of the current control cycle in the whole control cycle, the promotion effect of the full-aperture service after the promotion is continued according to the current promotion strategy can be calculated when the current control cycle is not finished, and the promotion strategy of the future time interval of the current control cycle can be promoted according to the calculation.
In the embodiment of the present specification, the index ratio of each time period is: the ratio of the first index of the service in each time period in the control period to the sum of the first indexes of the service in the control period is at least one of full-aperture services, and the full-aperture service includes the reference service.
In an embodiment of the present specification, the historical time period in the current regulation and control cycle includes a plurality of time periods divided in advance;
the determining the predicted first index of the full-aperture service by combining the index ratio corresponding to each historical time interval, the actually measured first index of the reference service in the historical time interval, the preset first index of the reference service in the historical time interval and the prediction rule comprises the following steps:
determining a predicted first index of the full-aperture service in each historical time period by combining the index proportion of the reference service in each historical time period and the actually measured first index and the prediction rule of the reference service in each historical time period;
and summing the predicted first indexes of the full-aperture service in each historical time period to obtain the predicted first index of the full-aperture service in the current control period.
In a specific embodiment, the first index is a large credit number, and the first index is predicted by the full-aperture service in the current management and control period
Figure BDA0002453079730000111
Figure BDA0002453079730000112
Wherein S isQThe number of people who are full-bore credit; sDThe number of credit people with large amount; sDMThe number of people who give credit in large amount is targeted; m1Counting a historical period 1 of the cycle, namely the first cycle of the current management and control cycle; d1The first day of the counting period;
PM1the credit service index ratio of each time interval of the current control period is obtained; q is full aperture service; d is a large amount of benchmark service; c1Numbering a first channel; cVThe channel with the last number is used as the channel with the last number; s is the number of credit persons in the channel; and M is the historical period of the current management and control cycle.
S104: and managing the service promotion strategy of the future time period in the current control cycle based on the predicted first index of the full-aperture service.
The predicted first index of the full-aperture service is determined through the actually measured first index, the preset first index and the prediction rule of the reference service in the historical time period, the actually measured first index of the reference service in the historical time period can reflect the actual putting effect of the reference service, so that the predicted first index of the full-aperture service can reflect the whole actual putting effect of the full-aperture service, the service popularization strategy in the future time period in the current control cycle is managed based on the predicted first index of the predicted full-aperture service, the service popularization strategy in the future time period of the full-aperture service can be timely adjusted by using the actually measured index when the current control cycle is not finished, and the flexibility of managing the service popularization strategy is improved.
In the embodiment of the present specification, because there is usually a certain expectation when a service promotion policy of a full-aperture service is formulated, in order to make an actual promotion effect of the full-aperture service in a current management and control period closer to the expectation, a first index of the full-aperture service in the current management and control period may be preset, and an issuing policy in a future time period is managed with reference to the first index.
Therefore, the managing the service promotion policy of the future time period in the current management and control cycle based on the predicted first index of the full aperture service may include:
determining a first predicted index and a first preset index of the full-aperture service in the current control period;
and managing the service promotion strategy of the future time period in the current control period based on the deviation between the predicted first index and the preset first index of the full-aperture service in the current control period.
As a means for easy understanding, the deviation may be a difference or a ratio of the two, and is not specifically described herein.
In a practical application scenario, after the actual measured credit number of the large-volume service in the current control period is collected, the target of the credit number lower than the large-volume service is found, and at the moment, the actual measured credit number of the large-volume service predicts the credit number of the full-diameter service, so that the service promotion strength, such as the resource release strength, can be increased to ensure the credit number of the full-diameter service.
Through prediction, the influence of environmental fluctuation of the current control period on the full-aperture service can be quantitatively reflected, so that the service popularization strategy of the full-aperture service in the future time period in the current control period can be accurately managed, and the flexibility is improved.
Fig. 2 is a schematic structural diagram of an apparatus for managing a service promotion policy provided in an embodiment of this specification, where the apparatus may include:
the index actual measurement module 201 is used for determining an actual measurement first index of the reference service in a historical time period;
the index presetting module 202 is configured to receive a preset first index of the reference service in a historical period, where the historical period may include a historical period in a current management and control cycle;
the prediction module 203 determines a predicted first index of the full-aperture service according to the actually measured first index of the reference service in the historical time period, a preset first index of the reference service in the historical time period and a prediction rule;
and the service promotion strategy module 204 is used for managing the service promotion strategy in the future time period in the current control cycle based on the predicted first index of the full-aperture service.
In this embodiment, the prediction module 203 may be further configured to:
dividing a control cycle into time periods in advance and configuring the index proportion of each time period;
the determining the predicted first index of the full aperture service according to the actually measured first index of the reference service in the historical period, the preset first index of the reference service in the historical period, and the prediction rule may include:
and determining a predicted first index of the full-aperture service by combining the index ratio corresponding to each historical time period, the actually measured first index of the reference service in the historical time period, the preset first index of the reference service in the historical time period and a prediction rule.
In the embodiment of the present specification, the index ratio of each time period is: the ratio of the first index of the service in each time period in the control period to the sum of the first indexes of the service in the control period is at least one of full-aperture services, and the full-aperture service includes the reference service.
In an embodiment of the present specification, the historical time period in the current regulation and control cycle includes a plurality of time periods divided in advance;
the determining the predicted first index of the full aperture service by combining the index ratio corresponding to each historical time period, the actually measured first index of the reference service in the historical time period, the preset first index of the reference service in the historical time period, and the prediction rule may include:
determining a predicted first index of the full-aperture service in each historical time period by combining the index proportion of the reference service in each historical time period and the actually measured first index and the prediction rule of the reference service in each historical time period;
and summing the predicted first indexes of the full-aperture service in each historical time period to obtain the predicted first index of the full-aperture service in the current control period.
In this embodiment of the present specification, the managing, based on the predicted first index of the full aperture service, a service promotion policy in a future time period in the current management and control cycle may include:
determining a first predicted index and a first preset index of the full-aperture service in the current control period;
and managing the service promotion strategy of the future time period in the current control period based on the deviation between the predicted first index and the preset first index of the full-aperture service in the current control period.
In an embodiment of the present specification, the determining a measured first indicator of the reference service in the historical period may include:
and determining the actually measured first index of the reference service in the historical period according to the number of times of the service progress operation of the reference service in the historical period.
In an embodiment of the present specification, the determining a measured first indicator of the reference service in the history period according to the number of times that the reference service generates the service progress operation in the history period may include:
obtaining return information of each release channel, wherein the return information carries a channel identifier, a service type identifier and a service progress operation identifier;
and determining an actually measured first index of the reference service based on the return information.
In this embodiment of the present specification, the business progress operation may include an operation of applying for credit.
In this embodiment, the prediction module 203 may be further configured to:
the method comprises the steps of presetting a first index of a service in each time period of a historical control period according to the first index of the service in each time period of the historical control period, wherein the first index can comprise at least one of the passenger capacity of the service, resource consumption data for channel promotion and income data.
The device determines the predicted first index of the full-aperture service through the actually measured first index, the preset first index and the prediction rule of the reference service in the historical time period, and the actually measured first index of the reference service in the historical time period can reflect the actual putting effect of the reference service, so that the predicted first index of the full-aperture service can reflect the overall actual putting effect of the full-aperture service, and the service promotion strategy in the future time period in the current control cycle is managed based on the predicted first index of the predicted full-aperture service, so that the service promotion strategy in the future time period of the full-aperture service can be timely adjusted by using the actually measured index when the current control cycle is not finished, and the flexibility of managing the service promotion strategy is improved.
Based on the same inventive concept, the embodiment of the specification further provides the electronic equipment.
In the following, embodiments of the electronic device of the present invention are described, which may be regarded as specific physical implementations for the above-described embodiments of the method and apparatus of the present invention. Details described in the embodiments of the electronic device of the invention should be considered supplementary to the embodiments of the method or apparatus described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described embodiments of the method or the apparatus.
Fig. 3 is a schematic structural diagram of an electronic device provided in an embodiment of the present disclosure. An electronic device 300 according to this embodiment of the invention is described below with reference to fig. 3. The electronic device 300 shown in fig. 3 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 3, electronic device 300 is embodied in the form of a general purpose computing device. The components of electronic device 300 may include, but are not limited to: at least one processing unit 310, at least one memory unit 320, a bus 330 connecting the various system components (including the memory unit 320 and the processing unit 310), a display unit 340, and the like.
Wherein the storage unit stores program code executable by the processing unit 310 to cause the processing unit 310 to perform the steps according to various exemplary embodiments of the present invention described in the above-mentioned processing method section of the present specification. For example, the processing unit 310 may perform the steps as shown in fig. 1.
The storage unit 320 may include readable media in the form of volatile storage units, such as a random access memory unit (RAM)3201 and/or a cache storage unit 3202, and may further include a read only memory unit (ROM) 3203.
The storage unit 320 may also include a program/utility 3204 having a set (at least one) of program modules 3205, such program modules 3205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
Bus 330 may be one or more of several types of bus structures, including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 300 may also communicate with one or more external devices 400 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 300, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 300 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 350. Also, the electronic device 300 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) via the network adapter 360. Network adapter 360 may communicate with other modules of electronic device 300 via bus 330. It should be appreciated that although not shown in FIG. 3, other hardware and/or software modules may be used in conjunction with electronic device 300, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention. The computer program, when executed by a data processing apparatus, enables the computer readable medium to implement the above-described method of the invention, namely: such as the method shown in fig. 1.
Fig. 4 is a schematic diagram of a computer-readable medium provided in an embodiment of the present specification.
A computer program implementing the method shown in fig. 1 may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components in embodiments in accordance with the invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP). The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
While the foregoing embodiments have described the objects, aspects and advantages of the present invention in further detail, it should be understood that the present invention is not inherently related to any particular computer, virtual machine or electronic device, and various general-purpose machines may be used to implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments.
The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims (10)

1. A method for managing a business promotion policy, comprising:
determining an actually measured first index of the reference service in a historical time period;
receiving a preset first index of a reference service in a historical time period, wherein the historical time period comprises the historical time period in the current control cycle;
determining a predicted first index of the full-aperture service according to an actually measured first index of the reference service in the historical time period, a preset first index of the reference service in the historical time period and a prediction rule;
and managing the service promotion strategy of the future time period in the current control cycle based on the predicted first index of the full-aperture service.
2. The method of claim 1, further comprising:
dividing a control cycle into time periods in advance and configuring the index proportion of each time period;
the determining a predicted first index of the full-aperture service according to the actually measured first index of the reference service in the historical time period, the preset first index of the reference service in the historical time period and a prediction rule includes:
and determining a predicted first index of the full-aperture service by combining the index ratio corresponding to each historical time period, the actually measured first index of the reference service in the historical time period, the preset first index of the reference service in the historical time period and a prediction rule.
3. The method according to any one of claims 1-2, wherein the ratio of the indicators for each time period is: the ratio of the first index of the service in each time period in the control period to the sum of the first indexes of the service in the control period is at least one of full-aperture services, and the full-aperture service includes the reference service.
4. The method according to any one of claims 1-3, wherein the historical period within the current governing cycle comprises a plurality of pre-divided periods;
the determining the predicted first index of the full-aperture service by combining the index ratio corresponding to each historical time interval, the actually measured first index of the reference service in the historical time interval, the preset first index of the reference service in the historical time interval and the prediction rule comprises the following steps:
determining a predicted first index of the full-aperture service in each historical time period by combining the index proportion of the reference service in each historical time period and the actually measured first index and the prediction rule of the reference service in each historical time period;
and summing the predicted first indexes of the full-aperture service in each historical time period to obtain the predicted first index of the full-aperture service in the current control period.
5. The method according to any one of claims 1 to 4, wherein the managing the service promotion policy of the future period in the current management and control cycle based on the predicted first index of the full aperture service includes:
determining a first predicted index and a first preset index of the full-aperture service in the current control period;
and managing the service promotion strategy of the future time period in the current control period based on the deviation between the predicted first index and the preset first index of the full-aperture service in the current control period.
6. The method according to any of claims 1-5, wherein determining a measured first indicator of a reference traffic over a historical period comprises:
and determining the actually measured first index of the reference service in the historical period according to the number of times of the service progress operation of the reference service in the historical period.
7. The method according to any of claims 1-6, wherein said determining a measured first indicator of said reference traffic over a history period based on a number of times said reference traffic has generated a traffic progression operation over a history period comprises:
obtaining return information of each release channel, wherein the return information carries a channel identifier, a service type identifier and a service progress operation identifier;
and determining an actually measured first index of the reference service based on the return information.
8. An apparatus for managing a business promotion policy, comprising:
the index actual measurement module is used for determining an actual measurement first index of the reference service in a historical time period;
the index presetting module is used for receiving a preset first index of the reference service in a historical time period, wherein the historical time period comprises the historical time period in the current control cycle;
the prediction module is used for determining a predicted first index of the full-aperture service according to the actually measured first index of the reference service in the historical time period, the preset first index of the reference service in the historical time period and a prediction rule;
and the service promotion strategy module is used for managing the service promotion strategy in the future time period in the current control cycle based on the predicted first index of the full-aperture service.
9. An electronic device, wherein the electronic device comprises:
a processor; and the number of the first and second groups,
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 1-7.
10. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 1-7.
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