CN111680858B - Method and device for managing service promotion policy and electronic equipment - Google Patents

Method and device for managing service promotion policy and electronic equipment Download PDF

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CN111680858B
CN111680858B CN202010299184.1A CN202010299184A CN111680858B CN 111680858 B CN111680858 B CN 111680858B CN 202010299184 A CN202010299184 A CN 202010299184A CN 111680858 B CN111680858 B CN 111680858B
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service
index
period
full
caliber
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CN111680858A (en
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陈博
刘禹彤
张嘉伟
黎文杰
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Shanghai Qiyue Information Technology Co Ltd
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Shanghai Qiyue Information Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0637—Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0639—Performance analysis of employees; Performance analysis of enterprise or organisation operations
    • G06Q10/06393—Score-carding, benchmarking or key performance indicator [KPI] analysis
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities

Abstract

The embodiment of the specification provides a method for managing service promotion strategies, which determines a predicted first index of a full-caliber service by actually measuring the first index of a reference service in a historical period, presetting the first index and a prediction rule, wherein the actually measured first index of the reference service in the historical period can reflect the actual release effect of the first index, so that the predicted first index of the full-caliber service can reflect the overall actual release effect of the full-caliber service, and the service promotion strategies of future periods in the current management and control period are managed based on the predicted first index of the predicted full-caliber service, so that the service promotion strategies of the full-caliber service in the future periods can be adjusted by timely utilizing the actually measured index when the current management and control period is not finished, and the flexibility of managing the service promotion strategies is improved.

Description

Method and device for managing service promotion policy and electronic equipment
Technical Field
The present invention relates to the field of the internet, and in particular, to a method, an apparatus, and an electronic device for managing a service promotion policy.
Background
The service promotion is a method commonly used when new products and new services are used for increasing the number of users, and different service promotion strategies can generate not only differences in promotion effect but also differences in promotion cost, so that the promotion strategies are extremely important.
In the existing service promotion mode, there are often a plurality of services (the set of the plurality of services is called full caliber service). Among these multiple services, there is typically a reference service, which corresponds to the primary service.
When the popularization strategy is formulated, the service popularization strategy is often formulated according to the characteristics of the product to be popularized and the service and by combining the historical popularization experience. In the actual situation, the history popularization experience of the standard service is often mature, and for other services with full aperture, due to the limitation of financial accounting period, temporarily promoted service and other situations, it is often difficult to collect promotion effect data in time in a part of the services with full aperture.
Therefore, it is difficult for the industry to manage the popularization strategy of the full-caliber service according to the actual popularization effect in time after the service popularization strategy is prepared, the mode of managing the service popularization strategy has poor flexibility, and a service popularization strategy management method with high flexibility is necessary to be provided.
Disclosure of Invention
The embodiment of the specification provides a method, a device and electronic equipment for managing service promotion strategies, which are used for improving the flexibility of managing the service promotion strategies.
The embodiment of the specification provides a method for managing service promotion policies, which comprises the following steps:
determining a first index of the reference service in the history period;
receiving a preset first index of a reference service in a history period, wherein the history period comprises a history period in a current management and control period;
determining a predicted first index of the full-caliber service according to the actually measured first index of the reference service in the history period, a preset first index of the reference service in the history period and a prediction rule;
and managing the service promotion strategy of the future period in the current management and control period based on the predicted first index of the predicted full-caliber service.
Optionally, the method further comprises:
dividing a management and control period into time periods in advance and configuring index duty ratio of each time period;
the determining the predicted first index of the full-caliber service according to the actually measured first index of the reference service in the history period, the preset first index of the reference service in the history period and the prediction rule comprises the following steps:
and determining a predicted first index of the full-caliber service by combining the index duty ratio corresponding to each history period, the actually measured first index of the reference service in the history period, the preset first index of the reference service in the history period and a prediction rule.
Optionally, the index duty ratio of each period is: the ratio of the first index of each period of the service in the management and control period to the sum of the first indexes of the service in the management and control period is at least one of full-caliber services, wherein the full-caliber services comprise the reference service.
Optionally, the historical period in the current management and control period comprises a plurality of time periods divided in advance;
the determining the predicted first index of the full-caliber service by combining the index duty ratio corresponding to each history period, the actually measured first index of the reference service in the history period, the preset first index of the reference service in the history period and the prediction rule comprises the following steps:
determining a predicted first index of the full-caliber service in each history period by combining the index duty ratio of the reference service in each history period and the actually measured first index and the prediction rule of the reference service in each history period;
and summing the predicted first indexes of the full-caliber service in each history period to obtain the predicted first indexes of the full-caliber service in the current management and control period.
Optionally, the service promotion policy for managing the future period in the current management and control period based on the predicted first index of the predicted full-caliber service includes:
determining a predicted first index and a preset first index of the full-caliber service in the current control period;
and managing the service promotion strategy of the future period in the current management and control period based on the deviation between the predicted first index and the preset first index of the full-caliber service in the current management and control period.
Optionally, the determining the measured first index of the reference service in the history period includes:
and determining the actually measured first index of the reference service in the history period according to the frequency of the service progress operation generated by the reference service in the history period.
Optionally, the determining the measured first index of the reference service in the history period according to the number of times of generating the service progress operation in the history period by the reference service includes:
the method comprises the steps of obtaining feedback information of each delivery channel, wherein the feedback information carries channel identification, service type identification and identification of service progress operation;
and determining the measured first index of the reference service based on the feedback information.
Optionally, the operation of advancing the business includes an operation of applying for trust.
Optionally, the method further comprises:
presetting a first index of a service in each period of a current management and control period according to the first index of the service in each period of the historical management and control period;
the first index comprises at least one of the acquisition volume of the business, the resource consumption data for channel popularization and the income data.
The embodiment of the specification also provides a device for managing service promotion policy, which comprises:
the index actual measurement module is used for determining an actual measurement first index of the reference service in the history period;
the index presetting module is used for receiving a preset first index of the reference service in a history period, wherein the history period comprises a history period in a current management and control period;
the prediction module is used for determining a prediction first index of the full-caliber service according to the actually measured first index of the reference service in the history period, a preset first index of the reference service in the history period and a prediction rule;
and the service promotion policy module is used for managing the service promotion policy of the future period in the current management and control period based on the predicted first index of the predicted full-caliber service.
Optionally, the prediction module is further configured to:
dividing a management and control period into time periods in advance and configuring index duty ratio of each time period;
the determining the predicted first index of the full-caliber service according to the actually measured first index of the reference service in the history period, the preset first index of the reference service in the history period and the prediction rule comprises the following steps:
and determining a predicted first index of the full-caliber service by combining the index duty ratio corresponding to each history period, the actually measured first index of the reference service in the history period, the preset first index of the reference service in the history period and a prediction rule.
Optionally, the index duty ratio of each period is: the ratio of the first index of each period of the service in the management and control period to the sum of the first indexes of the service in the management and control period is at least one of full-caliber services, wherein the full-caliber services comprise the reference service.
Optionally, the historical period in the current management and control period comprises a plurality of time periods divided in advance;
the determining the predicted first index of the full-caliber service by combining the index duty ratio corresponding to each history period, the actually measured first index of the reference service in the history period, the preset first index of the reference service in the history period and the prediction rule comprises the following steps:
determining a predicted first index of the full-caliber service in each history period by combining the index duty ratio of the reference service in each history period and the actually measured first index and the prediction rule of the reference service in each history period;
and summing the predicted first indexes of the full-caliber service in each history period to obtain the predicted first indexes of the full-caliber service in the current management and control period.
Optionally, the service promotion policy for managing the future period in the current management and control period based on the predicted first index of the predicted full-caliber service includes:
determining a predicted first index and a preset first index of the full-caliber service in the current control period;
and managing the service promotion strategy of the future period in the current management and control period based on the deviation between the predicted first index and the preset first index of the full-caliber service in the current management and control period.
Optionally, the determining the measured first index of the reference service in the history period includes:
and determining the actually measured first index of the reference service in the history period according to the frequency of the service progress operation generated by the reference service in the history period.
Optionally, the determining the measured first index of the reference service in the history period according to the number of times of generating the service progress operation in the history period by the reference service includes:
the method comprises the steps of obtaining feedback information of each delivery channel, wherein the feedback information carries channel identification, service type identification and identification of service progress operation;
and determining the measured first index of the reference service based on the feedback information.
Optionally, the operation of advancing the business includes an operation of applying for trust.
Optionally, the prediction module is further configured to:
presetting a first index of a business in each period of a current management and control period according to the first index of the business in each period of the historical management and control period, wherein the first index comprises at least one of passenger acquisition amount of the business, resource consumption data for channel popularization and income data.
The embodiment of the specification also provides an electronic device, wherein the electronic device comprises:
a processor; the method comprises the steps of,
a memory storing computer executable instructions that, when executed, cause the processor to perform any of the methods described above.
The present description also provides a computer-readable storage medium storing one or more programs that, when executed by a processor, implement any of the methods described above.
According to the technical schemes provided by the embodiment of the specification, the actual measurement first index of the standard service in the historical period, the preset first index and the prediction rule are used for determining the prediction first index of the full-caliber service, and the actual measurement first index of the standard service in the historical period can reflect the actual release effect of the standard service, so that the prediction first index of the full-caliber service can reflect the overall actual release effect of the full-caliber service, the service promotion strategy of the future period in the current management and control period is managed based on the prediction first index of the predicted full-caliber service, and the actual measurement index can be used for timely adjusting the service promotion strategy of the full-caliber service in the future period when the current management and control period is not finished, so that the flexibility of managing the service promotion strategy is improved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute an undue limitation to the application. In the drawings:
fig. 1 is a schematic diagram of a method for managing a service promotion policy according to an embodiment of the present disclosure;
fig. 2 is a schematic structural diagram of an apparatus for managing service promotion policies according to an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure;
fig. 4 is a schematic diagram of a computer readable medium according to an embodiment of the present disclosure.
Detailed Description
The embodiment of the specification provides a method for managing service promotion policies, which comprises the following steps:
determining a first index of the reference service in the history period;
receiving a preset first index of a reference service in a history period, wherein the history period comprises a history period in a current management and control period;
determining a predicted first index of the full-caliber service according to the actually measured first index of the reference service in the history period, a preset first index of the reference service in the history period and a prediction rule;
and managing the service promotion strategy of the future period in the current management and control period based on the predicted first index of the predicted full-caliber service.
The prediction first index of the full-caliber service is determined through the actually measured first index of the reference service in the historical period, the preset first index and the prediction rule, and the actual throwing effect of the reference service in the historical period can be reflected by the actually measured first index of the full-caliber service, so that the overall actual throwing effect of the full-caliber service can be reflected by the predicted first index of the full-caliber service, the service promotion strategy of the future period in the current management and control period is managed based on the predicted first index of the predicted full-caliber service, and the service promotion strategy of the full-caliber service in the future period can be adjusted by timely utilizing the actually measured index when the current management and control period is not finished, so that the flexibility of managing the service promotion strategy is improved.
Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. However, the exemplary embodiments can be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. The same reference numerals in the drawings denote the same or similar elements, components or portions, and thus a repetitive description thereof will be omitted.
The features, structures, characteristics or other details described in a particular embodiment do not exclude that may be combined in one or more other embodiments in a suitable manner, without departing from the technical idea of the invention.
In the description of specific embodiments, features, structures, characteristics, or other details described in the present invention are provided to enable one skilled in the art to fully understand the embodiments. However, it is not excluded that one skilled in the art may practice the present invention without one or more of the specific features, structures, characteristics, or other details.
The flow diagrams depicted in the figures are exemplary only, and do not necessarily include all of the elements and operations/steps, nor must they be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the order of actual execution may be changed according to actual situations.
The block diagrams depicted in the figures are merely functional entities and do not necessarily correspond to physically separate entities. That is, the functional entities may be implemented in software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
The term "and/or" and/or "includes all combinations of any one or more of the associated listed items.
Fig. 1 is a schematic diagram of a method for managing a service promotion policy according to an embodiment of the present disclosure, where the method may include:
s101: and determining a measured first index of the reference service in the history period.
In the embodiment of the present disclosure, the reference service may be a service with large credit, or may be another service with reference value that may be used as a reference standard for a full-caliber service, which is not specifically described and limited herein.
In an embodiment of the present disclosure, the determining the measured first indicator of the reference traffic in the history period includes:
and determining the actually measured first index of the reference service in the history period according to the frequency of the service progress operation generated by the reference service in the history period.
In an embodiment of the present disclosure, the determining, according to the number of times that the reference service generates the service progress operation in the history period, the measured first indicator of the reference service in the history period includes:
the method comprises the steps of obtaining feedback information of each delivery channel, wherein the feedback information carries channel identification, service type identification and identification of service progress operation;
and determining the measured first index of the reference service based on the feedback information.
The feedback information may be operation behavior information of the user, such as registration behavior of the user, behavior of applying for trust, and the like, and the feedback information may also be a change of a user state, such as that the user is to be trusted.
Thus, in the embodiment of the present specification, the operation of advancing the service includes an operation of applying for trust.
Thus, the number of users of the large-limit financial business of each delivery channel can be determined.
The first index may be at least one of a passenger acquisition amount of a service, resource consumption data for channel popularization, and profit data.
In this embodiment of the present disclosure, the first index may be a passenger obtaining amount, where the passenger obtaining amount is a number of users participating in a service after the service is promoted, for example, a number of users obtaining credit.
Of course, if other reference indexes in the process of formulating the promotion policy are collected after the promotion of the reference service, the reference indexes can also be used as the first indexes, so other specific forms of the first indexes are not specifically described herein.
S102: and receiving a preset first index of the reference service in a history period, wherein the history period comprises a history period in the current management and control period.
Since the reference service has a large amount of experience data, in order to fully utilize the data as a reference index, in the implementation of the present specification, the method may further include:
and presetting the first index of the service in each period of the current management and control period according to the first index of the service in each period of the historical management and control period.
In an embodiment of the present disclosure, the method may further include:
constructing a first index preset model;
and evaluating the first index of the reference service in the current management and control period according to the actually measured first index of the reference service in the history period and the first index preset model, and taking the evaluation result as the preset first index of the reference service in each period of the current management and control period.
Therefore, when the measured first index of the standard service is not collected in time, the first index of the full-caliber service can be predicted by using the measured first index of the standard service and the preset first index, and the index is obtained by prediction, so that the index is the predicted first index of the full-caliber service.
S103: and determining a predicted first index of the full-caliber service according to the actually measured first index of the reference service in the history period, the preset first index of the reference service in the history period and a prediction rule.
In one embodiment, determining the predicted first index of the full-caliber service according to the measured first index of the reference service in the history period, the preset first index of the reference service in the history period, and the prediction rule may be:
and predicting the predicted first index of the full-caliber service according to the deviation between the actually measured first index and the preset first index of the reference service in the historical period by utilizing the prediction rule.
The effect of the service promotion policy of the full-caliber service in the historical period of the current control period can be predicted by predicting the first index of the full-caliber service, so that the service promotion policy of the full-caliber service in the future period of the current control period can be timely adjusted based on the effect.
Considering an actual scene, the throwing effect is different in different time periods in one control period, so that the control period can be divided into time periods, and the index duty ratio is configured for each time period, so that the timeliness of control can be improved.
Thus, in embodiments of the present description, the method may further comprise:
dividing a management and control period into time periods in advance and configuring index duty ratio of each time period;
the determining the predicted first index of the full-caliber service according to the actually measured first index of the reference service in the history period, the preset first index of the reference service in the history period and the prediction rule comprises the following steps:
and determining a predicted first index of the full-caliber service by combining the index duty ratio corresponding to each history period, the actually measured first index of the reference service in the history period, the preset first index of the reference service in the history period and a prediction rule.
Therefore, the popularization effect of the full-caliber service after continuing to popularize according to the current popularization strategy can be calculated when the current management and control period is not finished by combining the duty ratio of each period of the past current management and control period in the whole management and control period, and the popularization strategy of the future period of the current management and control period can be calculated according to the popularization effect.
In the embodiment of the present specification, the index duty ratio of each period is: the ratio of the first index of each period of the service in the management and control period to the sum of the first indexes of the service in the management and control period is at least one of full-caliber services, wherein the full-caliber services comprise the reference service.
In the embodiment of the present specification, the history period in the current management and control period includes a plurality of periods divided in advance;
the determining the predicted first index of the full-caliber service by combining the index duty ratio corresponding to each history period, the actually measured first index of the reference service in the history period, the preset first index of the reference service in the history period and the prediction rule comprises the following steps:
determining a predicted first index of the full-caliber service in each history period by combining the index duty ratio of the reference service in each history period and the actually measured first index and the prediction rule of the reference service in each history period;
and summing the predicted first indexes of the full-caliber service in each history period to obtain the predicted first indexes of the full-caliber service in the current management and control period.
In a specific embodiment, the first index is a predicted first index of the current control period of the full-caliber service if the first index is a large number of trusted people
Wherein S is Q The number of people is the number of people with full caliber credit giving; s is S D Is the number of people with large credit; s is S DM Is a target for the number of large credit persons; m is M 1 The statistical cycle history period 1 is the first week of the current management and control cycle; d (D) 1 For the first day in the statistics period;
P M1 the credit giving index duty ratio of each period of the current management and control period is set; q is full-caliber service; d is a large amount of reference service; c (C) 1 Channel number one; c (C) V The channel with the last number is obtained; s is the number of people credited in the channel; m is the historical period of the current management and control cycle.
S104: and managing the service promotion strategy of the future period in the current management and control period based on the predicted first index of the predicted full-caliber service.
The prediction first index of the full-caliber service is determined through the actually measured first index of the reference service in the historical period, the preset first index and the prediction rule, and the actual throwing effect of the reference service in the historical period can be reflected by the actually measured first index of the full-caliber service, so that the overall actual throwing effect of the full-caliber service can be reflected by the predicted first index of the full-caliber service, the service promotion strategy of the future period in the current management and control period is managed based on the predicted first index of the predicted full-caliber service, and the service promotion strategy of the full-caliber service in the future period can be adjusted by timely utilizing the actually measured index when the current management and control period is not finished, so that the flexibility of managing the service promotion strategy is improved.
In the embodiment of the present disclosure, since there is generally a certain expectation when setting the service promotion policy of the full-caliber service, in order to make the actual promotion effect of the full-caliber service in the current management and control period closer to the expectation, we can preset the first index of the full-caliber service in the current management and control period, and use the first index as a reference to manage the delivery policy in the future period.
Thus, the predicting the first index based on the predicted full-caliber service to manage the service popularization policy of the future period in the current management and control period may include:
determining a predicted first index and a preset first index of the full-caliber service in the current control period;
and managing the service promotion strategy of the future period in the current management and control period based on the deviation between the predicted first index and the preset first index of the full-caliber service in the current management and control period.
In this case, the deviation may be a difference or a ratio of the two, which is not specifically described herein.
In an actual application scenario, after the actual measurement number of the trusted people of the large-amount service in the current management and control period is collected, the target number of the trusted people lower than the large-amount service is found, and at this time, the actual measurement number of the trusted people of the large-amount service predicts the number of the trusted people of the full-caliber service, so that the service popularization strength, such as the resource release strength, can be increased to ensure the number of the trusted people of the full-caliber service.
By means of prediction, the influence of environmental fluctuation of the current management and control period on the full-caliber service can be quantitatively reflected, so that the service popularization strategy of the full-caliber service in the future period of the current management and control period can be accurately managed, and the flexibility is improved.
Fig. 2 is a schematic structural diagram of an apparatus for managing service promotion policies according to an embodiment of the present disclosure, where the apparatus may include:
the index actual measurement module 201 determines an actual measurement first index of the reference service in a history period;
an index presetting module 202, for receiving a preset first index of a reference service in a history period, wherein the history period may include a history period in a current management and control period;
the prediction module 203 determines a predicted first index of the full-caliber service according to the actually measured first index of the reference service in the history period, a preset first index of the reference service in the history period and a prediction rule;
the service promotion policy module 204 manages a service promotion policy of a future period in the current management and control period based on a predicted first index of the predicted full-caliber service.
In the embodiment of the present specification, the prediction module 203 may be further configured to:
dividing a management and control period into time periods in advance and configuring index duty ratio of each time period;
the determining the predicted first index of the full-caliber service according to the actually measured first index of the reference service in the history period, the preset first index of the reference service in the history period and the prediction rule may include:
and determining a predicted first index of the full-caliber service by combining the index duty ratio corresponding to each history period, the actually measured first index of the reference service in the history period, the preset first index of the reference service in the history period and a prediction rule.
In the embodiment of the present specification, the index duty ratio of each period is: the ratio of the first index of each period of the service in the management and control period to the sum of the first indexes of the service in the management and control period is at least one of full-caliber services, wherein the full-caliber services comprise the reference service.
In the embodiment of the present specification, the history period in the current management and control period includes a plurality of periods divided in advance;
the determining the predicted first index of the full-caliber service by combining the index duty ratio corresponding to each history period, the actually measured first index of the reference service in the history period, the preset first index of the reference service in the history period and the prediction rule may include:
determining a predicted first index of the full-caliber service in each history period by combining the index duty ratio of the reference service in each history period and the actually measured first index and the prediction rule of the reference service in each history period;
and summing the predicted first indexes of the full-caliber service in each history period to obtain the predicted first indexes of the full-caliber service in the current management and control period.
In an embodiment of the present disclosure, the managing, by using the predicted first index of the predicted full-caliber service, a service promotion policy of a future period in the current management and control period may include:
determining a predicted first index and a preset first index of the full-caliber service in the current control period;
and managing the service promotion strategy of the future period in the current management and control period based on the deviation between the predicted first index and the preset first index of the full-caliber service in the current management and control period.
In an embodiment of the present disclosure, the determining the measured first indicator of the reference traffic in the history period may include:
and determining the actually measured first index of the reference service in the history period according to the frequency of the service progress operation generated by the reference service in the history period.
In an embodiment of the present disclosure, the determining, according to the number of times that the reference service generates the service progress operation in the history period, the measured first indicator of the reference service in the history period may include:
the method comprises the steps of obtaining feedback information of each delivery channel, wherein the feedback information carries channel identification, service type identification and identification of service progress operation;
and determining the measured first index of the reference service based on the feedback information.
In the embodiment of the present specification, the operation of advancing the service may include an operation of applying for trust.
In the embodiment of the present specification, the prediction module 203 may be further configured to:
the method comprises the steps of presetting a first index of a service in each period of a current management and control period according to the first index of the service in each period of the historical management and control period, wherein the first index can comprise at least one of passenger acquisition amount of the service, resource consumption data for channel popularization and income data.
The device determines the predicted first index of the full-caliber service through the actually measured first index of the reference service in the historical period, the preset first index and the prediction rule, and the actual throwing effect of the reference service in the historical period can be reflected by the actually measured first index of the full-caliber service, so that the predicted first index of the full-caliber service can reflect the overall actual throwing effect of the full-caliber service, the service promotion strategy of the future period in the current management and control period is managed based on the predicted first index of the predicted full-caliber service, and the service promotion strategy of the full-caliber service in the future period can be timely adjusted by utilizing the actually measured index when the current management and control period is not finished, so that the flexibility of managing the service promotion strategy is improved.
Based on the same inventive concept, the embodiments of the present specification also provide an electronic device.
The following describes an embodiment of an electronic device according to the present invention, which may be regarded as a specific physical implementation of the above-described embodiment of the method and apparatus according to the present invention. Details described in relation to the embodiments of the electronic device of the present invention should be considered as additions to the embodiments of the method or apparatus described above; for details not disclosed in the embodiments of the electronic device of the present invention, reference may be made to the above-described method or apparatus embodiments.
Fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure. An electronic device 300 according to this embodiment of the present invention is described below with reference to fig. 3. The electronic device 300 shown in fig. 3 is merely an example and should not be construed as limiting the functionality and scope of use of embodiments of the present invention.
As shown in fig. 3, the electronic device 300 is embodied in the form of a general purpose computing device. Components of electronic device 300 may include, but are not limited to: at least one processing unit 310, at least one memory unit 320, a bus 330 connecting the different system components (including the memory unit 320 and the processing unit 310), a display unit 340, and the like.
Wherein the storage unit stores program code that is executable by the processing unit 310 such that the processing unit 310 performs the steps according to various exemplary embodiments of the invention described in the above processing method section of the present specification. For example, the processing unit 310 may perform the steps shown in fig. 1.
The memory unit 320 may include readable media in the form of volatile memory units, such as Random Access Memory (RAM) 3201 and/or cache memory 3202, and may further include Read Only Memory (ROM) 3203.
The storage unit 320 may also include a program/utility 3204 having a set (at least one) of program modules 3205, such program modules 3205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment.
Bus 330 may be one or more of several types of bus structures including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 300 may also communicate with one or more external devices 400 (e.g., keyboard, pointing device, bluetooth device, etc.), one or more devices that enable a user to interact with the electronic device 300, and/or any device (e.g., router, modem, etc.) that enables the electronic device 300 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 350. Also, electronic device 300 may communicate with one or more networks such as a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet, through network adapter 360. The network adapter 360 may communicate with other modules of the electronic device 300 via the bus 330. It should be appreciated that although not shown in fig. 3, other hardware and/or software modules may be used in connection with electronic device 300, including, but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, data backup storage systems, and the like.
From the above description of embodiments, those skilled in the art will readily appreciate that the exemplary embodiments described herein may be implemented in software, or may be implemented in software in combination with necessary hardware. Thus, the technical solution according to the embodiments of the present invention may be embodied in the form of a software product, which may be stored in a computer readable storage medium (may be a CD-ROM, a usb disk, a mobile hard disk, etc.) or on a network, and includes several instructions to cause a computing device (may be a personal computer, a server, or a network device, etc.) to perform the above-mentioned method according to the present invention. The computer program, when executed by a data processing device, enables the computer readable medium to carry out the above-described method of the present invention, namely: such as the method shown in fig. 1.
Fig. 4 is a schematic diagram of a computer readable medium according to an embodiment of the present disclosure.
A computer program implementing the method shown in fig. 1 may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. The readable storage medium can be, for example, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium would include the following: an electrical connection having one or more wires, a portable disk, a hard disk, random Access Memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a data signal propagated in baseband or as part of a carrier wave, with readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A readable storage medium may also be any readable medium that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C++ or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device, partly on a remote computing device, or entirely on the remote computing device or server. In the case of remote computing devices, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., connected via the Internet using an Internet service provider).
In summary, the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components in accordance with embodiments of the present invention may be implemented in practice using a general purpose data processing device such as a microprocessor or Digital Signal Processor (DSP). The present invention can also be implemented as an apparatus or device program (e.g., a computer program and a computer program product) for performing a portion or all of the methods described herein. Such a program embodying the present invention may be stored on a computer readable medium, or may have the form of one or more signals. Such signals may be downloaded from an internet website, provided on a carrier signal, or provided in any other form.
The above-described specific embodiments further describe the objects, technical solutions and advantageous effects of the present invention in detail, and it should be understood that the present invention is not inherently related to any particular computer, virtual device or electronic apparatus, and various general-purpose devices may also implement the present invention. The foregoing description of the embodiments of the invention is not intended to be limiting, but rather is intended to cover all modifications, equivalents, alternatives, and improvements that fall within the spirit and scope of the invention.
In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments.
The foregoing is merely exemplary of the present application and is not intended to limit the present application. Various modifications and changes may be made to the present application by those skilled in the art. Any modifications, equivalent substitutions, improvements, etc. which are within the spirit and principles of the present application are intended to be included within the scope of the claims of the present application.

Claims (8)

1. A method for managing a business promotion policy, comprising:
determining a measured first index of a standard service as a full-caliber service reference in a history period comprises: the method comprises the steps of obtaining feedback information of channel identification, service type identification and service progress operation identification and times carried by each delivery channel, wherein the feedback information comprises operation behavior information of a user and change of a user state; determining a first actually measured index of a reference service in a historical period in a current control period based on the feedback information; the first index comprises at least one of passenger acquisition amount of a service, resource consumption data for channel popularization and income data;
a first index preset model is built, and a preset first index of a historical period of the reference service in a current management and control period is estimated by using the first index preset model;
dividing the management and control period into time periods in advance, configuring the index duty ratio of each time period, determining the prediction first index of the full-caliber service in each history period by combining the index duty ratio of the reference service in each history period and the actual measurement first index and the prediction rule of the reference service in each history period, summing the prediction first indexes of the full-caliber service in each history period to obtain the prediction first index of the full-caliber service in the current management and control period, wherein the method comprises the following steps:
wherein S is Q A first index is predicted for the full-caliber service in the current control period; s is S D Is the measured first index; s is S DM To predict a first indicator; m is M 1 A statistical cycle history period 1, namely the first week of the current management and control cycle; d (D) 1 For the first day in the statistics period;the index duty ratio of the standard service in each history period; q is full-caliber service; d is a large amount of reference service; c (C) 1 Channel number one; c (C) V The channel with the last number is obtained; s is the number of people credited in the channel; m is the historical period of the current control period;
managing a service promotion strategy of a future period in a current management and control period based on deviation between a predicted first index and a preset first index of a full-caliber service in the current management and control period; wherein the deviation includes a difference between the predicted first index and the preset first index, and a ratio of the predicted first index to the preset first index.
2. The method of claim 1, wherein the index duty cycle of each period is: the ratio of the first index of each period of the service in the management and control period to the sum of the first indexes of the service in the management and control period is at least one of full-caliber services, wherein the full-caliber services comprise the reference service.
3. The method of claim 2, wherein the business development operation comprises an operation of applying for trust.
4. An apparatus for managing a service promotion policy, comprising:
the index actual measurement module determines an actual measurement first index of a standard service of a full-caliber service reference in a history period, and comprises the following steps: the method comprises the steps of obtaining feedback information of channel identification, service type identification and service progress operation identification and times carried by each delivery channel, wherein the feedback information comprises operation behavior information of a user and change of a user state; determining a first actually measured index of a reference service in a historical period in a current control period based on the feedback information; the first index comprises at least one of passenger acquisition amount of a service, resource consumption data for channel popularization and income data;
the construction module is used for constructing a first index preset model and evaluating a preset first index of the historical period of the reference service in the current management and control period by using the first index preset model;
the prediction module divides the management and control period into time periods in advance and configures the index duty ratio of each time period, combines the index duty ratio of the reference service in each history time period with the actual measurement first index of the reference service in each history time period and the prediction rule to determine the prediction first index of the full-caliber service in each history time period, sums the prediction first indexes of the full-caliber service in each history time period to obtain the prediction first index of the full-caliber service in the current management and control period, and comprises the following steps:
wherein S is Q A first index is predicted for the full-caliber service in the current control period; s is S D Is the measured first index; s is S DM To predict a first indicator; m is M 1 A statistical cycle history period 1, namely the first week of the current management and control cycle; d (D) 1 For the first day in the statistics period;the index duty ratio of the standard service in each history period; q is full-caliber service; d is a large amount of reference service; c (C) 1 Channel number one; c (C) V The channel with the last number is obtained; s is the number of people credited in the channel; m is the calendar of the current management and control periodShi Shiduan;
the service promotion policy module is used for managing the service promotion policy of a future period in the current management and control period based on the deviation between the predicted first index and the preset first index of the full-caliber service in the current management and control period; wherein the deviation includes a difference between the predicted first index and the preset first index, and a ratio of the predicted first index to the preset first index.
5. The apparatus of claim 4, wherein the index duty cycle of each period is: the ratio of the first index of each period of the service in the management and control period to the sum of the first indexes of the service in the management and control period is at least one of full-caliber services, wherein the full-caliber services comprise the reference service.
6. The apparatus of claim 5, wherein the business development operation comprises an operation of applying for trust.
7. An electronic device, wherein the electronic device comprises:
a processor; the method comprises the steps of,
a memory storing computer executable instructions that, when executed, cause the processor to perform the method of any of claims 1-3.
8. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 1-3.
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