Active page creation system, method, device and storage medium
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a system, a method, a device, and a storage medium for creating an active page.
Background
In some large-scale network sales platforms, a business party often develops some large-scale promotion activities and the like, and a corresponding activity page needs to be developed every time the activities are developed. With the expansion of the business, the addition and modification of pages of each business line are increased, and new activity pages are developed before the promotion of activities each time, so that the research and development cost is high and the efficiency is low. Meanwhile, the establishment of the current marketing activity page requires the coordination and cooperation of a plurality of departments, such as various departments of user experience design, shop decoration, front end, marketing cloud, data department and the like. Once an active page needs to be modified, the front end and the back end need to be modified simultaneously, and the front-back sequence needs to be distinguished when the active page is on line; when the page elements are modified and changed, the page elements need to be on-line for resolution; after the development of the active page is completed, the data elements cannot be changed at will, and the flexibility is not high.
Disclosure of Invention
Aiming at the problems in the prior art, the invention aims to provide a system, a method, equipment and a storage medium for creating a movable page, and provides a movable construction template, so that the movable page can be quickly constructed by adopting the existing template, the development efficiency of the movable page is improved, and the cost is reduced.
The embodiment of the invention provides a system for creating an active page, which comprises:
the activity scene template management module is used for storing the data of each activity scene template;
the component template management module is used for storing data of each component template;
the page frame building module is used for generating a page frame according to the data of the selected activity scene template;
the component generation module is used for generating components related to the activity page according to the data of the selected component template and the component template editing data input by the user;
and the page generation module is used for adding the components related to the activity page in the page frame to generate the activity page.
Optionally, the data of each active scene template includes Html data of each active scene template;
the page frame building module is used for: providing a moving scene template selection list, and calling Html data corresponding to a moving scene template according to the selection of a user in the list to generate a page frame; or
And calling the Html data of the matched activity scene template according to the ID of the activity scene template or the activity scene key words input by the user to generate a page frame.
Optionally, the component generation module is configured to: and providing a component template selection page, providing a component editing interface according to the selection of the user on the component template, and generating a component related to the activity page according to the component position data and the component display effect data input by the user.
Optionally, the data of each component template in the component template management module includes an active rule template;
the component generation module is further to: and matching the corresponding activity rule template according to the selection of the user on the activity rule in the component editing interface, filling the activity rule parameters input by the user into the activity rule template, and generating an activity rule strategy corresponding to the component.
Optionally, the matching the corresponding activity rule template according to the selection of the user on the activity rule includes:
matching a corresponding activity rule template according to an activity rule statement input by a user; or
And providing an activity rule template selection list, and matching the corresponding activity rule template according to the selection of the user in the list.
Optionally, the data of each component in the component template management module includes data interface information;
the component generation module is further to: and matching corresponding data interface information according to the selection of the user on the data interface in the component editing interface, and adding the data interface information to the corresponding component template.
Optionally, the activity page creation system further includes:
the component management module is used for acquiring user access data of the components associated with the activity page;
and the data statistics module is used for receiving the user access data of each component and generating a user access data list.
Optionally, the data statistics module is configured to: calculating the heat value of each component according to the user access data of each component, and ranking each component according to the heat value of each component;
the component generation module is further to: and adjusting the position and the display effect of each component according to the heat value of each component.
Optionally, the adjusting the position and the display effect of each component according to the heat value of each component includes:
comparing the heat value of each component with an expected heat value;
if the heat value of a component is less than the expected heat value, the position of the component is adjusted upwards, or the display gray value of the component is increased, or the display area of the component is increased.
Optionally, the activity page creation system further includes:
and the page rendering module is used for calling the data of the activity page corresponding to the access request of the user when receiving the access request of the user, and displaying the corresponding activity page after uniform rendering.
The embodiment of the invention also provides a method for creating the active page, which adopts the system for creating the active page and comprises the following steps:
generating a page frame according to the data of the selected activity scene template;
generating a component associated with the activity page according to the data of the selected component template and the component template editing data input by the user;
and adding the components related to the active page in the page frame to generate the active page.
An embodiment of the present invention further provides a device for creating a live page, including:
a processor;
a memory having stored therein executable instructions of the processor;
wherein the processor is configured to perform the steps of the active page creation method via execution of the executable instructions.
The embodiment of the invention also provides a computer-readable storage medium for storing a program, and the program realizes the steps of the activity page creation method when executed.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
The system, the method, the equipment and the storage medium for creating the activity page provided by the invention have the following advantages:
the invention provides the activity building template, so that the activity page can be built by adopting the existing template quickly, the activity page development efficiency is improved, and the cost is reduced; each component template can be edited as required, so that activity parameters can be allocated, and the construction flexibility of an activity page can be improved; meanwhile, the activity state can be controlled, activity page data can be counted, the optimal marketing channel can be found, the conversion rate of each link of the product is improved, the user experience is optimized, and the operation efficiency is improved through refined operation.
Drawings
Other features, objects and advantages of the present invention will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, with reference to the accompanying drawings.
FIG. 1 is a schematic structural diagram of an active page creation system according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of an active page creation system according to another embodiment of the present invention;
FIG. 3 is a flow diagram of an active page creation method of an embodiment of the present invention;
FIG. 4 is a flow chart of an active page creation method of an embodiment of the present invention;
FIG. 5 is a schematic structural diagram of an active page creation device according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of a computer-readable storage medium according to an embodiment of the present invention.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments.
Furthermore, the drawings are merely schematic illustrations of the present disclosure and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted. Some of the block diagrams shown in the figures are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
In order to solve the above technical problem, an embodiment of the present invention provides an active page creating system, as shown in fig. 1, the system includes an active scene template management module M100, a component template management module M200, a page frame building module M300, a component generating module M400, and a page generating module M500. Wherein:
the activity scene template management module M100 is configured to store data of each activity scene template, where an activity scene may be a preset activity scene associated with a specific topic, for example, 618 large activity, double 11 activity, and the like, and may extract source codes of previously related or similar activity scenes, and form a reusable activity scene template after editing, where the data of the activity scene template specifically includes data defining a background color, a button form, a font form, and the like.
The component template management module M200 is configured to store data of each component template; a component refers to a separate presentation unit or container in an activity page, a region may present one or more components, and a component may also include other sub-components. Component templates are a collection of common components created according to activity and scene correlation, and are not limited to which scene they apply, for example: an advertising component, a merchandise component, a shopping guide component, a recommendation component, a lottery component, a link component, a listing component, and the like.
The page frame building module M300 is used for generating a page frame according to the data of the selected activity scene template; therefore, when the active page is newly built, the existing active scene template can be called to generate the page frame, and a user does not need to regenerate a new page frame, so that the development time is saved, and the development efficiency is improved.
The component generation module M400 is configured to generate a component associated with the active page according to the data of the selected component template and the component template editing data input by the user; therefore, when specific functions are added to the page, the existing component template can be selected, and data such as a display mode, a related strategy, related parameters and the like in the component template can be edited, so that the development efficiency is improved, and the flexibility is good.
The page generating module M500 is configured to add the component associated with the active page in the page frame, and generate an active page. The generated activity page is a network page which meets the needs of the user, is under a specific activity theme and has various established functions.
Therefore, the activity page creation system of the embodiment provides the activity construction template, so that the activity page can be quickly constructed by adopting the existing template, the activity page development efficiency is improved, and the cost is reduced; each assembly template can be edited as required, so that activity parameters can be allocated, and the construction flexibility of the activity page can be improved.
In this embodiment, the data of each active scene template includes Html data of each active scene template, and is stored in the active scene template management module M100, and the page frame building module M300 is specifically configured to: providing an active scene template selection list, and calling Html (HyperText markup Language) data of a corresponding active scene template according to the selection of a user in the list to generate a page frame; or calling the Html data of the matched activity scene template according to the activity scene template ID input by the user to generate a page frame.
Therefore, for the user, the user may directly select a desired activity scene template in the activity scene template selection list, or may select a corresponding activity scene template according to the activity scene template ID or the activity scene keyword. For example, if the user enters double 11, the active scene template for double 11 is automatically matched. If the user does not find the activity scene template required by the user, a new activity scene template can be created and stored in the activity scene template management module M100, so that the activity scene template can be directly utilized when the user or other users create activity pages.
In this embodiment, the component generation module M400 is specifically configured to: and providing a component template selection page, providing a component editing interface according to the selection of the user on the component template, and generating a component related to the activity page according to the component position data and the component display effect data input by the user. The component position data refers to the position of the component in the active page, and may be represented by the number of rows and columns, the coordinate value of the center of the component, or the area number occupied by the component in the active page. The component display effect data may include the length and width dimensions of the component, the graphic shape, size, color of the component, the text font, color, font size, etc. of the component.
Similarly, the user may select the component template by directly clicking in the component selection list, may input a component ID to match the corresponding component template, may input a keyword to search for a related component template, and so on.
In this embodiment, the data of each component template in the component template management module M200 includes an active rule template;
the component generation module M400 is further configured to: and matching the corresponding activity rule template according to the selection of the user on the activity rule in the component editing interface, filling the activity rule parameters input by the user into the activity rule template, and generating an activity rule strategy corresponding to the component.
In this embodiment, the matching the corresponding activity rule template according to the selection of the activity rule by the user includes:
matching a corresponding activity rule template according to an activity rule statement input by a user; or
And providing an activity rule template selection list, and matching the corresponding activity rule template according to the selection of the user in the list.
For example, for a lottery drawing component, in which a plurality of lottery drawing rules are set, three are listed as follows:
rule one is as follows: the large rotary disc lottery rule is that a lottery button in the middle of the rotary disc is clicked, the rotary disc can automatically start to rotate, and when the rotary disc stops rotating, the prize corresponding to the area pointed by the pointer is the prize drawn by the user;
rule two: after forwarding for more than x times, xxxx reward rules exist, namely, after the user forwards the current page to the specified times, the corresponding reward rules can be obtained;
rule three: the password red packet rule means that the user inputs a preset red packet password in the current page and can also receive the reward corresponding to the password.
When a user adds a lottery component in the page frame, at least one rule may be selected and the specific parameters and policies involved in the rule may be modified. For example, if the user selects rule one, the division ratio of each zone in each carousel, the prizes corresponding to each zone, and the like in rule one may be further modified, and the odds for each prize in the carousel may be further set. If the user selects rule two, the forwarding number of times and the prizes corresponding to different times can be further modified. If the user selects rule three, different red envelope passwords and rewards corresponding to the different red envelope passwords can be set.
In an embodiment, the data of each component in the component template management module M200 may further include data interface information, so as to implement the coordination of multiple data sources and each component, and the real-time performance of external data or internal data acquisition. Therefore, the component generation module M400 is further configured to: and matching corresponding data interface information according to the selection of the user on the data interface in the component editing interface, and adding the data interface information to the corresponding component template. For example, for the advertisement component, if the advertisement component adopts the out-link advertisement, the interface information of the out-link advertisement can be configured in the advertisement component, and when the activity page is displayed, the advertisement data can be obtained from the outside and displayed according to the interface information.
After the existing active page is created, data statistics of clicking, exposing and shunting of the page is not available, and due to the fact that the service is increased too fast, investigation, channel analysis and data statistics of the existing service are lacked, and a lot of resources are wasted.
In another embodiment of the present invention, as shown in fig. 2, the active page creation system further implements data statistics on clicking, exposing and splitting of the page, and may further perform statistics and analysis on the data of the page. Accordingly, the activity page creation system may further include a component management module M600 and a data statistics module M700.
The component management module M600 is configured to obtain user access data of a component associated with the activity page; the data statistics module M700 is configured to receive user access data of each component, and generate a user access data list. For example, the user access data list may include statistics of user access data such as click rate, browsing duration, conversion rate, and the like of each component in the active page.
Further, in this embodiment, the data statistics module M700 is further configured to: calculating the heat value of each component according to the user access data of each component, ranking each component according to the heat value of each component, refining information of different components, and facilitating real-time parameter adjustment of operators; the component generation module M600 is further configured to: and adjusting the position and the display effect of each component according to the heat value of each component.
The adjusting the position and the display effect of each component according to the heat value of each component comprises:
comparing the heat value of each component with an expected heat value;
if the heat value of a component is less than the expected heat value, the position of the component is adjusted upwards, or the display gray value of the component is increased, or the display area of the component is increased, so as to improve the eye-catching effect of the component and attract the attention of a user.
Further, the active page creation system of this embodiment may also provide data support for subsequent user portraits, and obtain the identity information of the user clicking each component, so as to obtain gender distribution, age distribution, new and old user proportion, region distribution, region ranking (top 50), user value, user category label, and the like of the access user of the active page.
In this embodiment, the active page creation system further includes a page rendering module M800, configured to, when receiving an access request of a user, invoke data of an active page corresponding to the access request of the user, and display the corresponding active page after uniform rendering.
Therefore, the invention can quickly build the active page and realize data switching through background configuration, thereby ensuring the quick realization of service requirements and avoiding multiple online and secondary development. The method and the system realize real-time activity change requirements of the service, realize overall layout adjustment of the whole activity page, whether floors are displayed or not, whether floor data are displayed or not and realize data controllability.
As shown in fig. 3, an embodiment of the present invention further provides an active page creating method, where the active page creating system is adopted, and the method includes:
s100: generating a page frame according to the data of the selected activity scene template;
s200: generating a component associated with the activity page according to the data of the selected component template and the component template editing data input by the user;
s300: and adding the components related to the active page in the page frame to generate the active page.
Therefore, by adopting the active page creation method, the active construction template is provided, so that the active page can be quickly constructed by adopting the existing template, the active page development efficiency is improved, and the cost is reduced; each assembly template can be edited as required, so that activity parameters can be allocated, and the construction flexibility of the activity page can be improved.
Similarly to the foregoing system embodiments, in an embodiment of the present invention, the step S100 includes the following steps:
providing an active scene template selection list, and calling Html (HyperText Markup Language) data of a corresponding active scene template according to the selection of a user in the list to generate a page frame;
or calling the Html data of the matched activity scene template according to the activity scene template ID input by the user to generate a page frame.
The step S200 includes the following steps:
and providing a component template selection page, providing a component editing interface according to the selection of the user on the component template, and generating a component related to the activity page according to the component position data and the component display effect data input by the user. The component position data refers to the position of the component in the active page, and may be represented by the number of rows and columns, the coordinate value of the center of the component, or the area number occupied by the component in the active page. The component display effect data may include the length and width dimensions of the component, the graphic shape, size, color of the component, the text font, color, font size, etc. of the component.
Further, the step S200 may further include the steps of:
and matching the corresponding activity rule template according to the selection of the user on the activity rule in the component editing interface, filling the activity rule parameters input by the user into the activity rule template, and generating an activity rule strategy corresponding to the component.
Further, the step S200 may further include the steps of:
and matching corresponding data interface information according to the selection of the user on the data interface in the component editing interface, and adding the data interface information to the corresponding component template.
In another embodiment of the present invention, the method for creating an active page may further include the following steps:
acquiring user access data of the components associated with the activity page;
receiving user access data of each component and generating a user access data list;
calculating the heat value of each component according to the user access data of each component, and ranking each component according to the heat value of each component;
and adjusting the position and the display effect of each component according to the heat value of each component.
The adjusting the position and the display effect of each component according to the heat value of each component may specifically include the following sub-steps:
comparing the heat value of each component with an expected heat value;
if the heat value of a component is less than the expected heat value, the position of the component is adjusted upwards, or the display gray value of the component is increased, or the display area of the component is increased, so as to improve the eye-catching effect of the component and attract the attention of a user.
Further, the method for creating an activity page may further include the steps of:
and when receiving an access request of a user, calling data of the activity page corresponding to the access request of the user, and displaying the corresponding activity page after uniform rendering.
Fig. 4 is a flowchart of an activity page creation method according to an embodiment of the present invention. The individual steps in this embodiment are described in detail below. It is to be understood that the steps and execution order of the specific examples herein are exemplary only and are not limiting upon the scope of the invention.
S1: firstly, judging whether an activity page is created, if so, continuing to step S2, otherwise, continuing to step S3;
s2: providing an activity scene template selection interface, and receiving the selection of a user on an activity scene template;
s3: providing an activity page editing interface, receiving the modification of a user to an activity page, wherein the modification can comprise the modification of parameters of an activity scene, the replacement of other activity scene templates, the addition and deletion of components, the editing of components and the like, namely after the activity page is generated, the activity page can be flexibly modified according to the requirement, and the use is very convenient;
s4: generating a page frame according to the selected activity scene;
s5: providing a component template selection interface, and providing a corresponding component editing interface according to a component template selected by a user;
s6: generating a component according to the selection of the component template and the editing of the component by the user, and adding the component to the page frame generated in the step S4;
s7: generating an activity page including the page frame and the component generated in step S6;
s8: rendering and displaying the active page;
s9: and obtaining user access data of each component, and after statistical analysis, forming a user access data list and providing the user access data list for related personnel.
Therefore, by adopting the activity page creating method, activities with business characteristics can be quickly output, the creation of continuous activity pages can be supported, the allocation of activity component parameters can be supported, the activity state can be controlled, an interface for creating the visual activity pages can be provided, developers do not need to develop again, and the creating efficiency of the activity pages can be improved.
The embodiment of the invention also provides a movable page creating device, which comprises a processor; a memory having stored therein executable instructions of the processor; wherein the processor is configured to perform the steps of the active page creation method via execution of the executable instructions.
As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or program product. Thus, various aspects of the invention may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" platform.
An electronic device 600 according to this embodiment of the invention is described below with reference to fig. 5. The electronic device 600 shown in fig. 5 is only an example and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 5, the electronic device 600 is embodied in the form of a general purpose computing device. The components of the electronic device 600 may include, but are not limited to: at least one processing unit 610, at least one memory unit 620, a bus 630 connecting the different platform components (including the memory unit 620 and the processing unit 610), a display unit 640, etc.
Wherein the storage unit stores program code executable by the processing unit 610 to cause the processing unit 610 to perform steps according to various exemplary embodiments of the present invention described in the above-mentioned electronic prescription flow processing method section of the present specification. For example, the processing unit 610 may perform the steps as shown in fig. 3.
The storage unit 620 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)6201 and/or a cache memory unit 6202, and may further include a read-only memory unit (ROM) 6203.
The memory unit 620 may also include a program/utility 6204 having a set (at least one) of program modules 6205, such program modules 6205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
Bus 630 may be one or more of several types of bus structures, including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 600 may also communicate with one or more external devices 700 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 600, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 600 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 650. Also, the electronic device 600 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via the network adapter 660. The network adapter 660 may communicate with other modules of the electronic device 600 via the bus 630. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 600, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage platforms, to name a few.
Therefore, the movable page establishing equipment provided by the invention provides the movable establishing template, so that the existing template can be quickly adopted to establish the movable page, the movable page development efficiency is improved, and the cost is reduced; each assembly template can be edited as required, so that activity parameters can be allocated, and the construction flexibility of the activity page can be improved.
The embodiment of the invention also provides a computer-readable storage medium for storing a program, and the program realizes the steps of the activity page creation method when executed. In some possible embodiments, aspects of the present invention may also be implemented in the form of a program product comprising program code for causing a terminal device to perform the steps according to various exemplary embodiments of the present invention described in the above-mentioned electronic prescription flow processing method section of this specification, when the program product is run on the terminal device.
Referring to fig. 6, a program product 800 for implementing the above method according to an embodiment of the present invention is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
The system, the method, the equipment and the storage medium for creating the activity page provided by the invention have the following advantages:
the invention provides the activity building template, so that the activity page can be built by adopting the existing template quickly, the activity page development efficiency is improved, and the cost is reduced; each component template can be edited as required, so that activity parameters can be allocated, and the construction flexibility of an activity page can be improved; meanwhile, the activity state can be controlled, activity page data can be counted, the optimal marketing channel can be found, the conversion rate of each link of the product is improved, the user experience is optimized, and the operation efficiency is improved through refined operation.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, embodiments of the method, apparatus, and computer storage medium are described in relative terms as substantially similar to the system embodiments, where relevant, with reference to the partial description of the system embodiments.
The foregoing is a more detailed description of the invention in connection with specific preferred embodiments and it is not intended that the invention be limited to these specific details. For those skilled in the art to which the invention pertains, several simple deductions or substitutions can be made without departing from the spirit of the invention, and all shall be considered as belonging to the protection scope of the invention.