CN105608610A - Information push method and device - Google Patents
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- CN105608610A CN105608610A CN201610166637.7A CN201610166637A CN105608610A CN 105608610 A CN105608610 A CN 105608610A CN 201610166637 A CN201610166637 A CN 201610166637A CN 105608610 A CN105608610 A CN 105608610A
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Abstract
The invention discloses an information push method and device. In a specific implementation, the method comprises: acquiring operation information of a first user about an online commodity and commodity information of the online commodity; acquiring user information of at least one second user about operation on the online commodity according to the commodity information, wherein the user information of the second user comprises personal information of the second user and operation information of the second user about the online commodity; for each user in the at least one second user, generating an associated value of the second user about the online commodity according to the operation information of the second user about the online commodity; and according to the associated value of each second user, selecting the second user from the at least one second user as an associated user of the first user to push the personal information of the associated user to the first user. By adopting the embodiment , the problem of poor pertinence of the information push method is solved.
Description
Technical field
The application relates to field of computer technology, is specifically related to Internet technical field, especially relates toAnd information-pushing method and information push-delivery apparatus.
Background technology
Information pushing, is called again " Web broadcast ", is by certain technical standard or agreement,The information needing by propelling movement user on the internet reduces a technology of information overload. LetterBreath push technology, can be reduced user and on network, search for institute to user by active push informationTime spent.
Existing information pushing is generally realized as follows: first, collect user andThe historical data of website; Secondly, the data of collecting are carried out to statistical analysis, select user to feel emergingInterest or the site contents being associated; Finally, the site contents of above-mentioned selection is pushed to user.This information-pushing method just pushes site contents, especially there is no concrete in conjunction with userScape and specific demand push, and make information pushing there is no specific aim.
Summary of the invention
The application's object is to propose a kind of improved information-pushing method and information pushing dressPut, solve the technical problem that above background technology part is mentioned.
First aspect, the application provides a kind of information-pushing method, and described method comprises: obtainGet the merchandise news of commodity on the operation information of first user to commodity on line and described line; According toDescribed merchandise news, obtains at least one the second user's that commodity on described line are operatedUser profile, wherein, the second user's user profile comprises the second user's personal information andThe operation information of two users to commodity on described line; For in described at least one second userEach the second user, the operation information according to the second user to commodity on described line, generates secondThe relating value of user to commodity on described line; According to each the second user's relating value, from describedIn at least one second user, select the associated user of the second user as described first user;Push the personal information of described associated user to described first user.
In certain embodiments, the second user's user profile also comprises the second user's issue letterBreath; And described method also comprises: push sending out of described associated user to described first userCloth information.
In certain embodiments, described method also comprises: according to user's letter of described first userThe user profile of breath and described associated user, sets up groups of users.
In certain embodiments, described for each second in described at least one second userUser, the operation information according to the second user to commodity on described line, generates the second user to instituteThe relating value of stating commodity on line, comprising: described operation information is analyzed, determined the second useThe action type of family to commodity on described line, wherein different action types is corresponding to presetting notSame weights; Using the weights corresponding with determined action type as the second user to described lineThe relating value of upper commodity.
In certain embodiments, described according to each the second user's relating value, from least describedIn second user, select the associated user of the second user as described first user, comprising:From described at least one second user according to the descending select progressively predetermined number of relating valueIndividual the second user is as the associated user of described first user.
Second aspect, the application provides a kind of information push-delivery apparatus, and described device comprises: theOne acquisition module, is configured for and obtains operation information and the described line of first user to commodity on lineThe merchandise news of upper commodity; The second acquisition module, is configured for according to described merchandise news, obtainsGet at least one the second user's that commodity on described line are operated user profile, wherein,The second user's user profile comprises that the second user's personal information and the second user are on described lineThe operation information of commodity; Generation module, is configured for in described at least one second userEach the second user, the operation information according to the second user to commodity on described line, generates theThe relating value of two users to commodity on described line; Choose module, be configured for according to each secondUser's relating value selects the second user as described from described at least one second userThe associated user of first user; Personal information pushing module, is configured for to described first userPush the personal information of described associated user.
In certain embodiments, the second user's user profile also comprises the second user's issue letterBreath; And described device also comprises: the pushing module that releases news, is configured for to describedOne user pushes releasing news of described associated user.
In certain embodiments, described device also comprises: group sets up module, is configured for rootAccording to the user profile of described first user and the user profile of described associated user, set up customer groupGroup.
In certain embodiments, described generation module, is further configured for: to described operationInformation is analyzed, and determines the action type of described the second user to commodity on described line, whereinDifferent action types is corresponding to default different weights; Will with determined action type pairThe weights of answering are the relating value to commodity on described line as described the second user.
In certain embodiments, described in choose module, be further configured for: from least describedIn second user according to the descending select progressively predetermined number of relating value the second userAs the associated user of described first user.
The information-pushing method that the application provides and device, first obtain first user to business on lineThe merchandise news of commodity on the operation information of product and line, then according to merchandise news, obtains lineAt least one the second user's that upper commodity operate user profile, wherein, the second user'sUser profile comprises the second user's personal information and the operation letter of the second user to commodity on lineBreath, the then operation information to commodity on line according to the second user, generates the second user on lineThe relating value of commodity, last according to each the second user's relating value, select some second useFamily pushes the personal information of associated user as the associated user of first user and to first user,Solve the poor problem of conventional information method for pushing specific aim.
Brief description of the drawings
By read do with reference to the following drawings non-limiting example is done retouch in detailState, it is more obvious that the application's other features, objects and advantages will become:
Fig. 1 is that the application can be applied to exemplary system architecture figure wherein;
Fig. 2 is according to the flow chart of the application's information-pushing method embodiment;
Fig. 3 is according to the schematic diagram of the application's information-pushing method application scenarios;
Fig. 4 is according to the flow chart of another embodiment of the application's information-pushing method;
Fig. 5 is according to the structural representation of the application's information push-delivery apparatus embodiment;
Fig. 6 is suitable for terminal device for realizing the embodiment of the present application or the computer of serverThe structural representation of system.
Detailed description of the invention
Below in conjunction with drawings and Examples, the application is described in further detail. Be appreciated that, specific embodiment described herein is only for explaining related invention, but not to thisBright restriction. It also should be noted that, for convenience of description, in accompanying drawing, only show withAbout the relevant part of invention.
It should be noted that, in the situation that not conflicting, the embodiment in the application and embodimentIn feature can mutually combine. Describe below with reference to the accompanying drawings and in conjunction with the embodiments this in detailApplication.
Fig. 1 shows the reality of information-pushing method or the information push-delivery apparatus that can apply the applicationExecute routine exemplary system architecture 100.
As shown in Figure 1, system architecture 100 can comprise terminal device 101,102,103,Network 104 and server 105. Network 104 is in order at terminal device 101,102,103 andThe medium of communication link is provided between server 105. Network 104 can comprise various connection classesType, for example wired, wireless communication link or fiber optic cables etc.
User can use terminal device 101,102,103 by network 104 and server 105Alternately, to receive or to send message etc. On terminal device 101,102,103, can be provided withVarious client application, the application of for example net purchase class, the application of browser class, news category application, littleSay class application, the application of music class, mailbox client, social platform software etc., user can makeWith the various application access electricity business class websites on terminal device, search for, click, browse etc.Operation.
Terminal device 101,102,103 can be various electronic equipments, includes but not limited to intelligenceEnergy mobile phone, panel computer, E-book reader, MP3 player (MovingPictureExpertsGroupAudioLayerIII, dynamic image expert compression standard audio frequency aspect 3), MP4(MovingPictureExpertsGroupAudioLayerIV, dynamic image expert compresses markAccurate audio frequency aspect 4) player, pocket computer on knee and desktop computer etc.
Server 105 can be to provide the server of various services, for example to terminal device 101,The backstage that the application such as the application of net purchase class, news category application of 102, installing on 103 provides support takesBusiness device. Background server can be to receiving the application such as above-mentioned net purchase class application, news category applicationRequest data the processing such as analyze, and result is fed back to terminal device.
It should be noted that, the information-pushing method that the embodiment of the present application provides is generally by servingDevice 105 is carried out, and correspondingly, information push-delivery apparatus is generally positioned in server 105.
Should be appreciated that, the number of terminal device, network and server in Fig. 1 is only signalProperty. According to realizing needs, can there is terminal device, network and the server of arbitrary number.
Continue with reference to figure 2, it shows according to the application's information-pushing method a enforcementThe flow process 200 of example. Above-mentioned information-pushing method, comprises the following steps:
Step 201, obtains the business of commodity on the operation information of first user to commodity on line and lineProduct information.
In the present embodiment, information-pushing method moves electronic equipment (for example Fig. 1 thereonShown server) can be by wired connection mode or wireless connections mode from first user profitThe terminal (example terminal device 103 as shown in Figure 1) commodity on line being operated with it obtainsGet the operation information of first user to commodity on line. Here, above-mentioned electronic equipment can be from thisThe merchandise news of commodity on ground or Remote Acquisitioning line, wherein, Remote Acquisitioning can be above-mentioned electronicsEquipment from store wired the server of merchandise news obtain merchandise news.
In the present embodiment, on above-mentioned line, commodity can be quantity in stock unit (SKU, StockKeepingUnit) commodity, wherein, above-mentioned quantity in stock unit is the minimum of stock's turnover meteringUnit, distinguishes in order to the process in stock control and sale and other commodity, for example, singleThe beer of listening sale is a quantity in stock unit, and the beer that whole bundle is sold is another stockAmount unit, the commodity of these two quantity in stock unit are to differ in the process of stock control and saleThe commodity of sample. As example, it can be goods number on the line of different sink storage unit" SKU111111 ", " SKU222222 ", distinguish business on two kinds of lines of different sink storage unitProduct. Certainly, on above-mentioned line, commodity can be the article of concluding the business on the internet, for example familyTool, clothes, food; Also can be the service of concluding the business on the internet, for example the line previous generationPay telephone expenses, household services etc.
In the present embodiment, operation information is for describing concrete that user carries out commodity on lineThe information of operation. As example, the operation that user carries out commodity on line comprises following at least one: browse, click, add shopping cart, add concerns, comment, purchase etc.
In the present embodiment, merchandise news can comprise following at least one: on line, commodity are being carriedFor the goods number in the electric business's of commodity on this line database, commodity on above-mentioned line were carried outOperation and the information of ongoing operation, carry out the user's of aforesaid operations user name. DoFor example, certain in a certain brand running shoes is a, in electric business's boundary of administration in the database of commodityThere is a goods number SKU333333 who is different from other commodity, the merchandise news of these running shoesCan comprise SKU333333, operation information to these running shoes, carry out the user's of this operation useName in an account book. As example, the operation of the above-mentioned execution to these running shoes includes but not limited to these running shoesClick, browse, add shopping cart, add concern, comment, the operation bought. Here, useName in an account book includes but not limited to: the account of user's registration, the random account name generating, user's accessThe identifier of the terminal that electricity business class website uses, user's cell-phone number.
As example, user can access electric business's class station by the web browser of installing in terminalPoint, and on webpage, commodity on line are operated; Certainly, user also can utilize in terminalThe net purchase class application access electricity business class website of installing, carries out commodity on line by the application of net purchase classOperation.
Step 202, according to merchandise news, obtains at least one that commodity on line are operatedThe second user's user profile.
In the present embodiment, the merchandise news obtaining based on step 201, above-mentioned electronic equipment (exampleServer as shown in Figure 1) can first obtain to commodity on above-mentioned line carried out operation orThe second user's who is operating user name; Associated by user name and obtain at least one more afterwardsOther user profile of the second user.
In the present embodiment, user profile includes but not limited to the second user's personal information andThe operation information of two users to commodity on above-mentioned line. Here, above-mentioned personal information can compriseAt least one below: the above-mentioned electric business's class website of user's user name, sex, educational background, access instituteWith the identifier of terminal.
Step 203, for each the second user at least one second user, according to secondThe operation information of user to commodity on above-mentioned line, generates the relating value of the second user to commodity on line.
In the present embodiment, can be according at least one second use of obtaining in step 202Each the second user in family and the operation information of this second user to commodity on above-mentioned line, generateThe relating value of the second user to commodity on above-mentioned line.
In some optional implementations of the present embodiment, can carry out aforesaid operations informationAnalyze, determine the action type of the second user to commodity on above-mentioned line, wherein different class of operationType is corresponding to default different weights. Here, a kind of action type can comprise one orMultiple operation, as example, the first action type comprises to be clicked and browse operation, the second operationType comprises adding shopping cart and adding pays close attention to operation, and the 3rd action type comprises to be bought and comment operation.Here, weights that can above-mentioned the first action type are set to 2, by above-mentioned the second operationThe weights of type are set to 3, and the weights of above-mentioned the 3rd action type are set to 5. As example,If a certain the second user has browsed commodity on above-mentioned line, belong to first because browse this operationAction type, and the weights of the first action type are set to 2, so using above-mentioned weights 2 asThe relating value of this second user to commodity on above-mentioned line; If a certain the second user has bought above-mentionedCommodity on line, belong to the 3rd action type because buy this operation, and the 3rd action typeWeights are set to 5, so the pass to commodity on above-mentioned line using above-mentioned weights 5 as the second userConnection value.
In some optional implementations of the present embodiment, can be that different operations is preset notSame weights. As example, the weights that can browse this operation are set to 2, can be byAdd the weights of paying close attention to this operation and be set to 3, the weights that add this operation of shopping cart can be establishedBe set to 4, the weights that can buy this operation are set to 5. As example, if a certainTwo users have browsed commodity on above-mentioned line, this second user are set so to commodity on above-mentioned lineRelating value is 2; If a certain the second user has bought commodity on above-mentioned line, arrange so thisTwo users are 5 to the relating value of commodity on above-mentioned line.
Step 204, according to each the second user's relating value, from least one second userSelect the associated user of the second user as first user.
Second user that can generate based on step 203 in the present embodiment, is to business on above-mentioned lineThe relating value of product selects the second user as first user from least one second userAssociated user.
In some optional implementations of the present embodiment, can from above-mentioned at least one secondIn user according to the descending select progressively predetermined number of relating value the second user as above-mentionedThe associated user of first user.
In some optional implementations of the present embodiment, can from above-mentioned at least one secondIn user, select relating value to be greater than the second user of predetermined threshold as the association of above-mentioned first userUser.
Step 205, to the personal information of first user propelling movement associated user.
In the present embodiment, the associated user of the first user that can select based on step 204,First obtain the user profile of above-mentioned associated user, then push above-mentioned to above-mentioned first user againThe personal information of associated user.
Continue referring to Fig. 3, Fig. 3 is according to one of the application scenarios of the information-pushing method of the present embodimentIndividual schematic diagram. The current network use scenes of user as shown in the label 301 in Fig. 3, the first useElectric business's class website has been accessed at family, and has inputted search word " running shoes ", has browsed some running shoes classesCommodity on line, certain a running shoes is added shopping cart by above-mentioned first user, or above-mentioned user buysCertain a running shoes. First background server can obtain the behaviour of above-mentioned first user to commodity on lineThe information of doing is (as the letter of the operation that add shopping cart or purchase of above-mentioned first user to this running shoes productBreath), obtain simultaneously this running shoes product merchandise news (as to this running shoes product purchase or browsed orPerson is buying or is browsing the second user's of this running shoes product user name); Afterwards, according to above-mentioned raceThe merchandise news of footwear was (as carried out buying or browse or buying or browsing to this running shoes productThe second user's of this running shoes product user name) obtain above-mentioned running shoes were carried out or graspedAt least one the second user's who does user profile (as one, female, king two, man), as labelShown in 302; Afterwards, as shown in label 303, can be for each the second user, according to the second useThe operation information of family to above-mentioned running shoes, generate the relating value of the second user to above-mentioned running shoes (as,These running shoes are added shopping cart by one, and the relating value of opening a pair of above-mentioned these running shoes is 4; King two has bought thisRunning shoes, king two is 5 to the relating value of these running shoes); Then, as shown in label 304, according to respectivelyIndividual the second user's relating value selects the pass of first user from above-mentioned at least one second userCoupling family (as one and king's two these two associated users in, if large according to choosing relating valueThe second user, as the rule of associated user, chooses the association of king two as above-mentioned first user soUser); Finally, as shown in label 305, push the individual of above-mentioned associated user to above-mentioned first userPeople's information (as pushed king two user name, sex etc. to above-mentioned first user).
First the method that above-described embodiment of the application provides by obtaining first user to business on lineThe merchandise news of commodity on the operation information of product and line, then according to merchandise news, obtains lineAt least one the second user's that upper commodity operate user profile, wherein, the second user'sUser profile comprises the second user's personal information and the operation letter of the second user to commodity on lineBreath, the then operation information to commodity on line according to the second user, generates the second user on lineThe relating value of commodity, last according to each the second user's relating value, select some second useFamily pushes the personal information of associated user as the associated user of first user and to first user,Realize and be imbued with information pushing targetedly.
With further reference to Fig. 4, it shows the flow process of another embodiment of information-pushing method400. The flow process 400 of this information-pushing method, comprises the following steps:
Step 401, obtains the business of commodity on the operation information of first user to commodity on line and lineProduct information.
In the present embodiment, information-pushing method moves electronic equipment (for example Fig. 1 thereonShown server) can be by wired connection mode or wireless connections mode from first user pairThe terminal (example terminal device 103 as shown in Figure 1) that on line, commodity operate obtains firstThe operation information of user to commodity on line. Here, above-mentioned electronic equipment can be from local or far awayJourney obtains the merchandise news of commodity in line taking.
In the present embodiment, in the present embodiment, on above-mentioned line, commodity can be quantity in stock unitCommodity, wherein, above-mentioned quantity in stock unit is the least unit of stock's turnover metering, in order toThe process of stock control and sale and other commodity are distinguished. Operation information is for to userThe information that the concrete operations that commodity on line are carried out are described. As example, user is on lineThe operation that commodity are carried out comprises following at least one: browse, click, add shopping cart, add concern,Comment, purchase etc. Above-mentioned merchandise news can comprise following at least one: on line, commodity existGoods number in the database of the electric business of commodity on this line is provided, commodity on above-mentioned line are carried outThe user's of the operation of crossing and the information of ongoing operation, execution aforesaid operations user name.
Step 402, according to merchandise news, obtains at least one that commodity on line are operatedThe second user's user profile.
In the present embodiment, the merchandise news obtaining based on step 401, above-mentioned electronic equipment canFirst to obtain the use of commodity on above-mentioned line being carried out to the second user who operates or operatingName in an account book; Obtain again afterwards at least one the second user's user profile.
Step 403, for each the second user at least one second user, according to secondThe operation information of user to commodity on above-mentioned line, generates the relating value of the second user to commodity on line.
In the present embodiment, can be according at least one second use of obtaining in step 402Each the second user in family and the operation information of this second user to commodity on above-mentioned line, generateThe relating value of the second user to commodity on above-mentioned line. Here, can enter aforesaid operations informationRow is analyzed, and determines the action type of the second user to commodity on above-mentioned line, wherein different operationType is corresponding to default different weights; Certainly, can be also the different default differences of operationWeights.
Step 404, according to each the second user's relating value, from least one second userSelect the associated user of the second user as first user.
Second user that can generate based on step 403 in the present embodiment, is to business on above-mentioned lineThe relating value of product selects the second user as first user from least one second userAssociated user.
Step 405, pushes the personal information of associated user and releases news to first user.
In the present embodiment, the associated user of the first user that can select based on step 404,First obtain the user profile of above-mentioned associated user, here, the second user's user profile bagDraw together the second user's personal information and release news; Then push above-mentioned to above-mentioned first user againThe user profile of associated user and releasing news. Here, above-mentioned release news comprise with down toOne item missing: commodity on comment, model, topic, the line paid close attention to.
Step 406, according to the user profile of the user profile of first user and associated user, buildsVertical groups of users.
In the present embodiment, can first obtain the pass coupling of first user and above-mentioned first userThe user profile at family, then sets up groups of users. Here, above-mentioned groups of users can beThe set of the common composition of associated user of one user and this first user. Here, above-mentioned firstUser and above-mentioned associated user can release news in above-mentioned groups of users, wherein, and issueInformation can be read by the above-mentioned first user in group and above-mentioned associated user. Here, send outThe information of cloth comprises following at least one: topic, model, the file of sharing.
As can be seen from Figure 4, the embodiment corresponding with Fig. 2 compares, the letter in the present embodimentThe flow process 400 of breath method for pushing has been given prominence to and has been pushed the personal information of associated user and release newsStep 405 and the step 406 of setting up groups of users. Thus, the scheme that the present embodiment is described canTo provide more comprehensively and to push easily mode, thereby realize more effective information pushing.
With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, the application providesAn a kind of embodiment of information push-delivery apparatus, the method shown in this device embodiment and Fig. 2Embodiment is corresponding, and this device specifically can be applied in various electronic equipments.
As shown in Figure 5, the above-mentioned information push-delivery apparatus 500 of the present embodiment comprises: first obtainsModule 501, the second acquisition module 502, generation module 503, choose module 504 and individual letterBreath pushing module 505. Wherein, the first acquisition module 501 is configured for and obtains first user pairThe merchandise news of commodity on the operation information of commodity and above-mentioned line on line; The second acquisition module 502,Be configured for according to above-mentioned merchandise news, obtain at least one to what commodity operated on above-mentioned lineIndividual the second user's user profile, wherein, the second user's user profile comprises the second user'sPersonal information and the second user operation information to commodity on above-mentioned line; Generation module 503, joinsPut for each the second user for above-mentioned at least one the second user, according to the second userTo the operation information of commodity on above-mentioned line, generate the relating value of the second user to commodity on above-mentioned line;Choose module 504, be configured for according to each the second user's relating value, from above-mentioned at least oneIn individual the second user, select the associated user of the second user as above-mentioned first user; Individual's letterBreath pushing module 505, is configured for the individual who pushes above-mentioned associated user to above-mentioned first userInformation.
In the present embodiment, the first acquisition module 501 of information push-delivery apparatus 500 can pass throughWired connection mode or wireless connections mode utilize it to operate commodity line from first userTerminal (example terminal device 103) as shown in Figure 1 obtain first user to commodity on lineOperation information. Here, above-mentioned the first acquisition module 501 can obtain line from Local or RemoteThe merchandise news of upper commodity, wherein, Remote Acquisitioning can be that above-mentioned electronic equipment is wired from storingOn the server of upper merchandise news, obtain merchandise news. Operation information is for describing user to lineThe information of the concrete operations that upper commodity carry out. Merchandise news can comprise following at least one: lineThe goods number of upper commodity in the database that the electric business of commodity on this line is provided, on above-mentioned lineThe user's of the operation that commodity carried out and the information of ongoing operation, execution aforesaid operationsUser name.
In the present embodiment, the second acquisition module 502 of information push-delivery apparatus 500 is based on above-mentionedThe merchandise news that the first acquisition module 501 obtains, first above-mentioned the second acquisition module 502 can beObtain the user name of commodity on above-mentioned line being carried out to the second user who operates or operating;Associated by user name and obtain other user profile of at least one the second user more afterwards. At thisIn, user profile includes but not limited to that the second user's personal information and the second user are to above-mentioned lineThe operation information of upper commodity. Here, above-mentioned personal information can comprise following at least one:The identifier of user's user name, sex, educational background, the above-mentioned electric business's class website used terminal of access.
In the present embodiment, the generation module 503 of information push-delivery apparatus 500 can be according to secondEach the second user at least one second user that acquisition module 502 obtains and this secondThe operation information of user to commodity on above-mentioned line, generates the pass of the second user to commodity on above-mentioned lineConnection value. Here, can analyze aforesaid operations information, determine that the second user is to above-mentionedThe action type of commodity on line, wherein different action types is corresponding to default different weights.Here, a kind of action type can comprise one or more operations, as example, and the first behaviourComprise and clicking and browse operation as type, the second action type comprises adding shopping cart and adding pays close attention to behaviourDo, the 3rd action type comprises to be bought and comment operation.
In the present embodiment, the module 504 of choosing of information push-delivery apparatus 500 can be based on generationThe relating value of the second user that module 503 generates to commodity on above-mentioned line, from least one secondIn user, select the associated user of the second user as first user.
In the present embodiment, people's information pushing module 505 of individual information push-delivery apparatus 500 is passableBased on the associated user of choosing the first user that module 504 selects, first obtain above-mentioned associationUser's user profile, then pushes the individual letter of above-mentioned associated user again to above-mentioned first userBreath.
In the present embodiment, the second user's user profile also comprises releasing news of the second user;And said apparatus also comprises: the pushing module (not shown) that releases news, is configured for upwardsState first user and push releasing news of above-mentioned associated user.
In the present embodiment, said apparatus also comprises: group sets up module (not shown), configurationFor according to the user profile of the user profile of above-mentioned first user and above-mentioned associated user, set upGroups of users.
In the present embodiment, above-mentioned generation module 503, is further configured for: to above-mentioned behaviourAnalyze as information, determine the action type of above-mentioned the second user to commodity on above-mentioned line, itsMiddle different action type is corresponding to default different weights; Will with determined action typeCorresponding weights are the relating value to commodity on above-mentioned line as above-mentioned the second user.
In the present embodiment, the above-mentioned module 504 of choosing, is further configured for: from extremely above-mentionedLack in second user according to descending select progressively predetermined number the second use of relating valueFamily is as the associated user of above-mentioned first user.
It will be understood by those skilled in the art that above-mentioned information push-delivery apparatus 500 also comprises some itsHis known features, such as processor, memory etc., for fuzzy reality of the present disclosure unnecessarilyExecute example, these known structures are not shown in Fig. 5.
Below with reference to Fig. 6, it shows the meter being suitable for for realizing the embodiment of the present application serverThe structural representation of calculation machine system 600.
As shown in Figure 6, computer system 600 comprises CPU (CPU) 601, itsCan be according to being stored in program in read-only storage (ROM) 602 or from storage area 608Be loaded into the program in random access storage device (RAM) 603 and carry out various suitable actionsAnd processing. In RAM603, also store system 600 and operate required various programs and numberAccording to. CPU601, ROM602 and RAM603 are connected with each other by bus 604. Input/ output (I/O) interface 605 is also connected to bus 604.
Be connected to I/O interface 605 with lower component: the importation 606 that comprises keyboard, mouse etc.;Comprise such as cathode-ray tube (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.Output 607; Comprise the storage area 608 of hard disk etc.; And comprise such as LAN card,The communications portion 609 of the NIC of modem etc. Communications portion 609 via such asThe network executive communication processing of internet. Driver 610 is also connected to I/O interface as required605. Detachable media 611, such as disk, CD, magneto-optic disk, semiconductor memory etc.,Be arranged on as required on driver 610, so that the computer program basis of reading from itNeed to be mounted into storage area 608.
Especially, according to embodiment of the present disclosure, the process that above reference flow sheet is described canBe implemented as computer software programs. For example, embodiment of the present disclosure comprises a kind of computer journeyOrder product, it comprises the computer program being visibly included on machine readable media, above-mentioned meterCalculation machine program package is containing the program code for the method shown in flowchart. In such enforcementIn example, this computer program can be downloaded and installed from network by communications portion 609,And/or be mounted from detachable media 611. At this computer program by CPU(CPU) 601 when carry out, carries out the above-mentioned functions limiting in the application's method.
Flow chart in accompanying drawing and block diagram, illustrate according to the system of the various embodiment of the application,Architectural framework in the cards, function and the operation of method and computer program product. This pointUpper, the each square frame in flow chart or block diagram can represent module, program segment or a codeA part, a part for above-mentioned module, program segment or code comprise one or more forRealize the executable instruction of the logic function of regulation. Also it should be noted that at some as an alternativeIn realization, the order that the function marking in square frame also can be marked to be different from accompanying drawing is sent outRaw. For example, in fact the square frame that two adjoining lands represent can be carried out substantially concurrently, theySometimes also can carry out by contrary order, this determines according to related function. Also to noteBe, the square frame in each square frame and block diagram and/or flow chart in block diagram and/or flow chartCombination, can realize by the special hardware based system of the function putting rules into practice or operation,Or can realize with the combination of specialized hardware and computer instruction.
Being described in module involved in the embodiment of the present application can be real by the mode of softwareExisting, also can realize by the mode of hardware. Described module also can be arranged on processingIn device, for example, can be described as: a kind of processor comprises that the first acquisition module, second obtainsModule, generation module, choose module and personal information pushing module. Wherein, these modulesTitle does not form the restriction to this module itself under certain conditions, and for example, personal information pushes awaySend module can also be described to " pushing the module of personal information ".
As on the other hand, the application also provides a kind of non-volatile computer storage medium,This non-volatile computer storage medium can be in said apparatus, to comprise in above-described embodimentNon-volatile computer storage medium; Also can be individualism, be unkitted and allocate non-in terminal intoVolatibility computer-readable storage medium. Above-mentioned non-volatile computer storage medium stores have one orThe multiple programs of person, in the time that above-mentioned one or more program is carried out by an equipment, make above-mentionedEquipment: the commodity letter that obtains commodity on the operation information of first user to commodity on line and above-mentioned lineBreath; According to above-mentioned merchandise news, obtain commodity on above-mentioned line are operated at least oneTwo users' user profile, wherein, the second user's user profile comprises the second user's individualInformation and the second user operation information to commodity on above-mentioned line; For above-mentioned at least one secondEach the second user in user, the operation information according to the second user to commodity on above-mentioned line,Generate the relating value of the second user to commodity on above-mentioned line; According to each the second user's relating value,From above-mentioned at least one second user, select the association of the second user as above-mentioned first userUser also pushes the personal information of above-mentioned associated user to above-mentioned first user.
More than describing is only the application's preferred embodiment and saying institute's application technology principleBright. It will be appreciated by those skilled in the art that invention scope related in the application, do not limitThe technical scheme forming in the particular combinations of above-mentioned technical characterictic, also should be encompassed in and not depart from simultaneouslyIn the situation of foregoing invention design, be combined by above-mentioned technical characterictic or its equivalent featureAnd other technical scheme forming. For example, in above-mentioned feature and the application disclosed (but being not limited to)The technical characterictic with similar functions is replaced mutually and the technical scheme that forms.
Claims (10)
1. an information-pushing method, is characterized in that, comprising:
Obtain the commodity letter of commodity on the operation information of first user to commodity on line and described lineBreath;
According to described merchandise news, obtain commodity on described line are operated at least oneTwo users' user profile, wherein, the second user's user profile comprises the second user's individualInformation and the second user operation information to commodity on described line;
For each the second user in described at least one second user, according to the second user coupleThe operation information of commodity on described line, generates the relating value of the second user to commodity on described line;
According to each the second user's relating value, from described at least one second user, selectThe second user is as the associated user of described first user;
Push the personal information of described associated user to described first user.
2. method according to claim 1, is characterized in that, user's letter of the second userBreath also comprises releasing news of the second user; And,
Described method also comprises:
Push releasing news of described associated user to described first user.
3. method according to claim 2, is characterized in that, described method also comprises:
According to the user profile of the user profile of described first user and described associated user, set upGroups of users.
4. according to the method described in claim 1-3 any one, it is characterized in that, described forEach the second user in described at least one second user, according to the second user on described lineThe operation information of commodity, generates the relating value of the second user to commodity on described line, comprising:
Described operation information is analyzed, determined the operation of the second user to commodity on described lineType, wherein different action types is corresponding to default different weights;
Using the weights corresponding with determined action type as the second user to commodity on described lineRelating value.
5. method according to claim 4, is characterized in that, described according to each secondUser's relating value selects the second user as described from described at least one second userThe associated user of first user, comprising:
Predetermined according to the descending select progressively of relating value from described at least one second userNumber the second user is as the associated user of described first user.
6. an information push-delivery apparatus, is characterized in that, comprising:
The first acquisition module, be configured for obtain first user to the operation information of commodity on line andThe merchandise news of commodity on described line;
The second acquisition module, is configured for according to described merchandise news, obtains business on described lineAt least one the second user's that product operate user profile, wherein, the second user's userInformation comprises the second user's personal information and the operation letter of the second user to commodity on described lineBreath;
Generation module, is configured for for each the second use in described at least one second userFamily, the operation information according to the second user to commodity on described line, generates the second user to describedThe relating value of commodity on line;
Choose module, be configured for according to each the second user's relating value, from described at least oneIn individual the second user, select the associated user of the second user as described first user;
Personal information pushing module, is configured for to described first user and pushes described associated userPersonal information.
7. device according to claim 6, is characterized in that, user's letter of the second userBreath also comprises releasing news of the second user; And,
Described device also comprises:
The pushing module that releases news, is configured for to described first user and pushes described associated userRelease news.
8. device according to claim 7, is characterized in that, described device also comprises:
Group sets up module, is configured for according to the user profile of described first user and described passThe user profile at coupling family, sets up groups of users.
9. according to the device described in claim 6-8 any one, it is characterized in that described generationModule, is further configured for:
Described operation information is analyzed, determined that described the second user is to commodity on described lineAction type, wherein different action types is corresponding to default different weights;
Using the weights corresponding with determined action type as described the second user on described lineThe relating value of commodity.
10. device according to claim 9, is characterized in that, described in choose module,Further be configured for:
Predetermined according to the descending select progressively of relating value from described at least one second userNumber the second user is as the associated user of described first user.
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| CN201610166637.7A CN105608610A (en) | 2016-03-22 | 2016-03-22 | Information push method and device |
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| CN201610166637.7A CN105608610A (en) | 2016-03-22 | 2016-03-22 | Information push method and device |
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| CN201610166637.7A Pending CN105608610A (en) | 2016-03-22 | 2016-03-22 | Information push method and device |
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Application publication date: 20160525 |