CN110796518A - E-commerce interaction activity processing method and system - Google Patents

E-commerce interaction activity processing method and system Download PDF

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CN110796518A
CN110796518A CN201910977898.0A CN201910977898A CN110796518A CN 110796518 A CN110796518 A CN 110796518A CN 201910977898 A CN201910977898 A CN 201910977898A CN 110796518 A CN110796518 A CN 110796518A
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interactive
activity
page
information
processing
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刘铁
许先才
熊磊
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Shenzhen Yunintegral Technology Co Ltd
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Shenzhen Yunintegral Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing

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  • Human Computer Interaction (AREA)
  • General Engineering & Computer Science (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The embodiment of the disclosure relates to a method and a system for processing E-commerce interaction activities. The method comprises the following steps: responding to the first operation to present an interactive interface of the interactive activity, wherein the interactive interface comprises a plurality of preset interactive activity lists of different types; acquiring description information of a merchant shop, and determining corresponding interactive activities from the interactive activity list according to the description information; and responding to the second operation to display the determined display page of the interactive activity, and issuing the interactive activity after processing the display page according to the description information so as to enable the client to display the processed display page. In the embodiment of the disclosure, by the method and the system for processing the e-commerce interactive activities, on one hand, the establishment and release of the interactive activities are facilitated; on the other hand, the interactive activities can be processed and issued according to the store information, so that the issued interactive activities are more suitable for the individual requirements of merchants, the diversion of the online virtual stores is facilitated, and the enthusiasm and the participation degree of users are improved.

Description

E-commerce interaction activity processing method and system
Technical Field
The embodiment of the disclosure relates to the technical field of e-commerce information management, in particular to a method and a system for processing e-commerce interaction activities.
Background
With the popularity of electronic commerce, the rapid expansion of the scale of online shopping users lays a good user foundation for the development of online shopping markets, great market potential is released, and large-scale promotion interaction activities are usually held on the current electronic commerce platform to attract users.
In the related technology, the E-commerce interactive activity processing system can send interactive messages to interact with platform member users, and some lottery activities are set to attract more users. However, when the related e-commerce interactive activity processing system performs interactive activities, the operation is complex, and different personalized interactive activity requirements cannot be provided for different merchants.
Accordingly, there is a need to ameliorate one or more of the problems with the related art solutions described above.
It is to be noted that the information disclosed in the above background section is only for enhancement of understanding of the background of the present disclosure, and thus may include information that does not constitute prior art known to those of ordinary skill in the art.
Disclosure of Invention
An object of the embodiments of the present disclosure is to provide a method and a system for processing e-commerce interactive activities, which overcome one or more of the problems due to the limitations and disadvantages of the related art, at least to a certain extent.
According to a first aspect of the embodiments of the present disclosure, there is provided an e-commerce interaction activity processing method, including:
responding to the first operation to present an interactive interface of the interactive activity, wherein the interactive interface comprises a plurality of preset interactive activity lists of different types;
acquiring description information of a merchant shop, and determining corresponding interactive activities from the interactive activity list according to the description information;
and responding to the second operation to display the determined display page of the interactive activity, and issuing the interactive activity after processing the display page according to the description information so as to enable the client to display the processed display page.
In an exemplary embodiment of the present disclosure, the description information includes commodity information of a store, color matching information of a store page, and manager information of the store.
In an exemplary embodiment of the present disclosure, the obtaining description information of a merchant store and determining a corresponding interactive activity from the interactive activity list according to the description information includes:
acquiring commodity information of a merchant shop;
and determining the interactive activities corresponding to the commodity information from the interactive activity list according to the commodity information and a preset incidence relation table of different commodity information and corresponding interactive activities.
In an exemplary embodiment of the present disclosure, processing the presentation page according to the description information includes:
and performing page decoration processing on the display page according to the shop page color matching information and the shop manager information.
In an exemplary embodiment of the present disclosure, the manager information includes at least manager preference information and manager habit information.
In an exemplary embodiment of the present disclosure, the method further comprises:
and generating an activity link when the interactive activity is issued, and sharing the activity link so that the client accesses the activity link to display the processed display page.
In an exemplary embodiment of the present disclosure, the processing of the presentation page at least includes any one or more of the following; page color matching, page character color processing, page font processing, page object layout processing, and page object color matching.
According to a second aspect of the embodiments of the present disclosure, there is provided an e-commerce interactive activity processing system, the system including:
the activity presentation module is used for responding to the first operation and presenting an interactive interface of the interactive activity, and the interactive interface comprises a plurality of preset interactive activity lists of different types;
the activity determining module is used for acquiring the description information of the merchant shop and determining corresponding interactive activities from the interactive activity list according to the description information;
and the activity publishing module is used for responding to a second operation to display the determined display page of the interactive activity, and publishing the interactive activity after processing the display page according to the description information so as to enable the client to display the processed display page.
According to a third aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, on which a computer program is stored, which when executed by a processor, implements the steps of the e-commerce interaction activity processing method described in any one of the above embodiments.
According to a fourth aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including:
a processor; and
a memory for storing executable instructions of the processor;
wherein the processor is configured to execute the steps of the e-commerce interactive activity processing method in any one of the above embodiments via execution of the executable instructions.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:
in the embodiment of the disclosure, by the method and the system for processing the e-commerce interactive activities, on one hand, the establishment and release of the interactive activities are facilitated; on the other hand, the interactive activities can be processed and issued according to the store information, so that the issued interactive activities are more suitable for the individual requirements of merchants, the diversion of the online virtual stores is facilitated, and the enthusiasm and the participation degree of users are improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure. It is to be understood that the drawings in the following description are merely exemplary of the disclosure, and that other drawings may be derived from those drawings by one of ordinary skill in the art without the exercise of inventive faculty.
FIG. 1 is a flow chart illustrating a method for processing e-commerce interaction activities in an exemplary embodiment of the disclosure;
FIG. 2 is a flow chart illustrating another method for E-commerce interaction processing in an embodiment of the present disclosure;
FIG. 3 is a flow chart illustrating another method for E-commerce interaction processing in an embodiment of the present disclosure;
FIG. 4 is a flow chart illustrating another method for E-commerce interaction processing in an embodiment of the present disclosure;
FIG. 5 is a schematic diagram of an e-commerce interactive activity processing system in an exemplary embodiment of the present disclosure;
FIG. 6 shows a schematic diagram of a computer-readable storage medium in an embodiment of the disclosure;
FIG. 7 shows a schematic diagram of an electronic device in an exemplary embodiment of the disclosure.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments.
Furthermore, the drawings are merely schematic illustrations of the present disclosure and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted. Some of the block diagrams shown in the figures are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
The example embodiment first provides an e-commerce interaction activity processing method, which can be applied to a server. Referring to fig. 1, the method may include the steps of:
step S101: responding to the first operation to present an interactive interface of the interactive activity, wherein the interactive interface comprises a plurality of preset interactive activity lists of different types;
step S102: acquiring description information of a merchant shop, and determining corresponding interactive activities from the interactive activity list according to the description information;
step S103: and responding to the second operation to display the determined display page of the interactive activity, and issuing the interactive activity after processing the display page according to the description information so as to enable the client to display the processed display page.
By the E-commerce interaction activity processing method, on one hand, the establishment and release of interaction activities are facilitated; on the other hand, the interactive activities can be processed and issued according to the store information, so that the issued interactive activities are more suitable for the individual requirements of merchants, the diversion of the online virtual stores is facilitated, and the enthusiasm and the participation degree of users are improved.
Hereinafter, the respective steps of the above-described method in the present exemplary embodiment will be described in more detail with reference to fig. 1 to 2.
In step S101, an interactive interface of an interactive activity is presented in response to a first operation, where the interactive interface includes a preset list of a plurality of different types of interactive activities;
the first operation is an interactive task new establishment operation performed by an operator, the operator presents an interactive interface of an interactive activity after performing the interactive task new establishment operation, the interactive interface comprises an interactive activity list, the activity list comprises a plurality of preset different types of interactive activities, for example, the interactive activities can comprise a member information perfecting activity, a point sending activity, a friend sign-in point sending activity, a collection store point sending activity, a friend collection store point sending activity, a lucky carousel lottery activity and the like, and other interactive activities can be included, and specific limitations are not made herein; when the created interactive activity needs to use the gift, for example, if the lucky carousel lottery activity contains gift prize terms, the validity period of the lottery activity is the validity period of the gift, and when the gift is out of date, the activity is ended at the corresponding time; the interactive activity list may further include a current status of the corresponding interactive activity, for example: and displaying the states that the activity is completed and the like in the process of the activity.
In step S102, obtaining description information of a merchant store, and determining a corresponding interactive activity from the interactive activity list according to the description information;
for example, the description information of the merchant store may include corresponding commodity information sold by the store, decoration color matching information of the store, manager information of the store, and the like, a preset corresponding relationship may exist between the corresponding description information and a plurality of different types of activities in the activity list, and after the description information of the merchant store is obtained, a corresponding interactive activity in the interactive list may be correspondingly obtained and the interactive activity may be determined.
In step S103, the determined display page of the interactive activity is displayed in response to the second operation, and the interactive activity is issued after the display page is processed according to the description information, so that the client displays the processed display page.
After the corresponding interactive activity is determined, the operator can perform a second operation so as to display the determined display page of the interactive activity; for example, if the interactive activity determined according to the description information of the merchant store is lucky carousel lottery activity, the second operation is new interaction, that is, interactive content of the lucky carousel lottery activity is newly built, an activity display page of the lucky carousel lottery activity can be displayed according to the new interactive operation, the activity display page can be correspondingly processed according to the description information, and a display page appearing at the client is a display page after final processing is completed.
In an exemplary embodiment of the present disclosure, the description information may include commodity information of a store, color matching information of a store page, and manager information of the store.
For example, the commodity information of the store may have a preset corresponding relationship with the interactive activities in the interactive list, and the corresponding interactive activities may be determined according to the commodity information of the store; the color matching information of the page of the shop can have a preset corresponding relationship with the display page, for example, the color of the display page can correspond to the color matching of the page of the shop; the description information may also include information such as sales volume of the store, a store level, and the like, but is not limited thereto.
In an exemplary embodiment of the present disclosure, the obtaining description information of the merchant store, and determining a corresponding interactive activity from the interactive activity list according to the description information may include:
step S1021: acquiring commodity information of a merchant shop;
step S1022: and determining the interactive activities corresponding to the commodity information from the interactive activity list according to the commodity information and a preset incidence relation table of different commodity information and corresponding interactive activities.
For example, the commodity information of the merchant store is obtained, corresponding relations exist between different commodity information and interactive activities, the preset association relation table of different commodity information and corresponding interactive activities may be set by a developer in a development stage, and the operator may determine the interactive activities corresponding to the commodity information of the store from an interactive activity list, for example, when the commodity information is a daily necessity, the corresponding interactive activities in the relation list are lucky carousel lottery activities, and at this time, when the obtained commodity information of the merchant store is a daily necessity, the interactive activities of the store are automatically corresponding and determined to be lucky carousel lottery activities.
In an exemplary embodiment of the present disclosure, processing the presentation page according to the description information may include:
step S1031: and performing page decoration processing on the display page according to the shop page color matching information and the shop manager information.
For example, the display page can be decorated according to the color matching information of the shop page and the information of the shop manager, and the color matching information of the shop page can be information such as background color, font color and the like; in one embodiment, for example, when the interactive activity is a lucky carousel lottery activity, the page of the active shop is a page with a background and a dominant color of red, a font of song and a font color of yellow, and the display page of the interactive activity may be a display page with a background color of red and a font of yellow song, but not limited thereto.
In an exemplary embodiment of the present disclosure, the manager information may include at least manager preference information and manager habit information.
For example, the activity presentation page is processed according to the store page color matching information and the manager information, and the manager information includes the manager preference information and the manager habit information, such as the store page color matching style and color that the manager likes, or the manager uses the color that the manager has used for a long time to match colors with the store page, but the invention is not limited thereto.
In an exemplary embodiment of the present disclosure, the method may further include:
step S104 generates an activity link when the interactive activity is issued, and shares the activity link so that the client accesses the activity link to display the processed display page.
The interactive activity is issued in a link mode, for example, the interactive activity is lucky carousel lottery activity, a corresponding lucky carousel lottery activity link is generated when the activity is issued, the link is shared to the client, a client can enter a lucky carousel lottery activity page to participate in the lottery activity after clicking the link, and the page displayed to the user is a processed activity display page.
In an exemplary embodiment of the present disclosure, the processing of the presentation page may include at least any one or more of the following; page color matching, page character color processing, page font processing, page object layout processing, and page object color matching.
For example, the processing of the display page may at least include one or more of page color matching processing, page text color processing, page font processing, layout processing of the page object, and color matching processing of the page object, which may be specifically set according to an actual situation, and is not limited herein.
It should be noted that although the various steps of the methods of the present disclosure are depicted in the drawings in a particular order, this does not require or imply that these steps must be performed in this particular order, or that all of the depicted steps must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions, etc. Additionally, it will also be readily appreciated that the steps may be performed synchronously or asynchronously, e.g., among multiple modules/processes/threads.
Further, in this example embodiment, there is provided an e-commerce interaction processing system, which may include: the system comprises an activity presenting module, an activity determining module and an activity publishing module;
the activity presenting module is used for responding to the first operation and presenting an interactive interface of the interactive activity, and the interactive interface comprises a plurality of preset interactive activity lists of different types;
the activity determining module is used for acquiring the description information of the merchant shop and determining the corresponding interactive activity from the interactive activity list according to the description information;
the activity publishing module is used for responding to a second operation to display the determined display page of the interactive activity, and publishing the interactive activity after processing the display page according to the description information so as to enable the client to display the processed display page.
In one embodiment, the description information may include merchandise information of the store, color matching information of the store page, and manager information of the store.
In one embodiment, the obtaining description information of the merchant store, and determining a corresponding interactive activity from the interactive activity list according to the description information may include:
acquiring commodity information of a merchant shop;
and determining the interactive activities corresponding to the commodity information from the interactive activity list according to the commodity information and a preset incidence relation table of different commodity information and corresponding interactive activities.
In one embodiment, processing the presentation page according to the description information may include:
and performing page decoration processing on the display page according to the shop page color matching information and the shop manager information.
In one embodiment, the manager information may include at least manager preference information and manager habit information.
In one embodiment, the method may further include:
and generating an activity link when the interactive activity is issued, and sharing the activity link so that the client accesses the activity link to display the processed display page.
In one embodiment, the processing of the presentation page may include at least any one or more of the following; page color matching, page character color processing, page font processing, page object layout processing, and page object color matching.
With regard to the system in the above embodiment, the specific manner and technical effects of the operations performed by the respective modules have been described in detail in the embodiment of the method, and will not be described in detail herein.
It should be noted that although in the above detailed description several modules or units of the device for action execution are mentioned, such a division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the present disclosure. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units. The components shown as modules or units may or may not be physical units, i.e. may be located in one place or may also be distributed over a plurality of network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the wood-disclosed scheme. One of ordinary skill in the art can understand and implement it without inventive effort.
According to the E-commerce interaction activity processing method and the E-commerce interaction activity processing system, on one hand, the establishment and release of interaction activities are facilitated; on the other hand, the interactive activities can be processed and issued according to the store information, so that the issued interactive activities are more suitable for the individual requirements of merchants, the diversion of the online virtual stores is facilitated, and the enthusiasm and the participation degree of users are improved.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:
in the embodiment of the disclosure, by the method and the system for processing the e-commerce interactive activities, on one hand, the establishment and release of the interactive activities are facilitated; on the other hand, the interactive activities can be processed and issued according to the store information, so that the issued interactive activities are more suitable for the individual requirements of merchants, the diversion of the online virtual stores is facilitated, and the enthusiasm and the participation degree of users are improved.
In an exemplary embodiment of the present disclosure, a computer-readable storage medium is further provided, on which a computer program is stored, which when executed by, for example, a processor, can implement the steps of the e-commerce interactive activity processing method described in any one of the above embodiments. In some possible embodiments, the various aspects of the invention may also be implemented in the form of a program product comprising program code means for causing a terminal device to carry out the steps according to various exemplary embodiments of the invention described in the above-mentioned part of the method for processing an e-commerce interactive activity of the present description, when said program product is run on the terminal device.
Referring to fig. 4, a program product 300 for implementing the above method according to an embodiment of the present invention is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In an exemplary embodiment of the present disclosure, there is also provided an electronic device, which may include a processor, and a memory for storing executable instructions of the processor. Wherein the processor is configured to execute the steps of the e-commerce interactive activity processing method in any one of the above embodiments via execution of the executable instructions.
As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or program product. Thus, various aspects of the invention may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.
An electronic device 600 according to this embodiment of the invention is described below with reference to fig. 5. The electronic device 600 shown in fig. 5 is only an example and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 5, the electronic device 600 is embodied in the form of a general purpose computing device. The components of the electronic device 600 may include, but are not limited to: at least one processing unit 610, at least one storage unit 620, a bus 630 that connects the various system components (including the storage unit 620 and the processing unit 610), a display unit 640, and the like.
Wherein the storage unit stores program code executable by the processing unit 610 to cause the processing unit 610 to perform steps according to various exemplary embodiments of the present invention described in the above-mentioned e-commerce interactive activity processing method section of the present specification. For example, the processing unit 610 may perform the steps as shown in fig. 1.
The storage unit 620 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)6201 and/or a cache memory unit 6202, and may further include a read-only memory unit (ROM) 6203.
The memory unit 620 may also include a program/utility 6204 having a set (at least one) of program modules 6205, such program modules 6205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
Bus 630 may be one or more of several types of bus structures, including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 600 may also communicate with one or more external devices 700 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 600, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 600 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 650. Also, the electronic device 600 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via the network adapter 660. The network adapter 660 may communicate with other modules of the electronic device 600 via the bus 630. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 600, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, or a network device, etc.) to execute the above-mentioned e-commerce interactive activity processing method according to the embodiments of the present disclosure.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

Claims (10)

1. An e-commerce interaction activity processing method is characterized by comprising the following steps:
responding to the first operation to present an interactive interface of the interactive activity, wherein the interactive interface comprises a plurality of preset interactive activity lists of different types;
acquiring description information of a merchant shop, and determining corresponding interactive activities from the interactive activity list according to the description information;
and responding to the second operation to display the determined display page of the interactive activity, and issuing the interactive activity after processing the display page according to the description information so as to enable the client to display the processed display page.
2. The processing method according to claim 1, wherein the description information includes commodity information of a store, color matching information of a store page, and manager information of the store.
3. The processing method according to claim 2, wherein the obtaining of the description information of the merchant store and the determining of the corresponding interactive activity from the interactive activity list according to the description information comprises:
acquiring commodity information of a merchant shop;
and determining the interactive activities corresponding to the commodity information from the interactive activity list according to the commodity information and a preset incidence relation table of different commodity information and corresponding interactive activities.
4. The processing method of claim 2, wherein processing the presentation page according to the description information comprises:
and performing page decoration processing on the display page according to the shop page color matching information and the shop manager information.
5. The processing method as claimed in claim 4, wherein the manager information includes at least manager preference information and manager habit information.
6. The treatment method according to any one of claims 1 to 5, further comprising:
and generating an activity link when the interactive activity is issued, and sharing the activity link so that the client accesses the activity link to display the processed display page.
7. The processing method according to claim 6, wherein the processing of the presentation page comprises at least any one or more of the following; page color matching, page character color processing, page font processing, page object layout processing, and page object color matching.
8. An e-commerce interactive activity processing system, comprising:
the activity presentation module is used for responding to the first operation and presenting an interactive interface of the interactive activity, and the interactive interface comprises a plurality of preset interactive activity lists of different types;
the activity determining module is used for acquiring the description information of the merchant shop and determining corresponding interactive activities from the interactive activity list according to the description information;
and the activity publishing module is used for responding to a second operation to display the determined display page of the interactive activity, and publishing the interactive activity after processing the display page according to the description information so as to enable the client to display the processed display page.
9. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method for processing e-commerce interactive activities according to any one of claims 1 to 7.
10. An electronic device, comprising:
a processor; and
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the steps of the e-commerce interaction activity processing method of any one of claims 1 to 7 via execution of the executable instructions.
CN201910977898.0A 2019-10-15 2019-10-15 E-commerce interaction activity processing method and system Pending CN110796518A (en)

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Application publication date: 20200214