CN109447691B - Advertisement putting tracking method and device - Google Patents
Advertisement putting tracking method and device Download PDFInfo
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- CN109447691B CN109447691B CN201811154725.0A CN201811154725A CN109447691B CN 109447691 B CN109447691 B CN 109447691B CN 201811154725 A CN201811154725 A CN 201811154725A CN 109447691 B CN109447691 B CN 109447691B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
Abstract
The invention aims to provide an advertisement delivery tracking method and equipment, wherein when a user clicks an advertisement link from a medium, an identifier corresponding to an advertisement is written into an operation end shear plate of the user, and when the user downloads the advertisement through the advertisement middle-end application end link and installs and activates the advertisement, the identifier and a user equipment number are reported to a server in a unified way, so that the server knows which advertisement the equipment number comes from, thereby realizing advertisement delivery tracking, tracking the advertisement which advertisement medium the advertisement comes from at the end, and finally judging which effect is the best, thereby optimizing advertisement delivery according to the above and achieving the effect of saving the advertisement delivery cost. The invention directly takes the mark corresponding to the advertisement from the shear plate, and the matching accuracy of the equipment number and the mark is high. In addition, 3 schemes of identification matching, equipment number matching and IP address matching are jointly used, so that the accuracy can be better achieved by mutually supplementing the schemes like a network.
Description
Technical Field
The invention relates to the field of computers, in particular to an advertisement putting tracking method and device.
Background
Since APP users of different systems are generally downloaded through APP stores, for example, APP of an IOS system can only go to the apple APP store for downloading. .
And each large advertisement media can promote the same APP link simultaneously, and at the moment, the advertisement from which advertisement media comes needs to be tracked, and the APP link at the AppStore is only one unique link, so that the advertisement from which advertisement media comes cannot be tracked.
Disclosure of Invention
The invention aims to provide an advertisement putting tracking method and equipment.
According to an aspect of the present invention, there is provided an advertisement placement tracking method, including:
when monitoring the operation that a user clicks a played advertisement at an operation end point of the user, writing an identifier corresponding to the advertisement into a clipboard of the operation end, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
and when it is monitored that the user downloads, installs and activates the application through the link at the operation end, judging whether the equipment number of the operation end and the identification acquired from the clipboard are acquired, and if so, sending the equipment number and the identification to a server, wherein the link is acquired by clicking the advertisement at the operation end by the user.
Further, in the above method, the identifier includes an identifier and a number of the advertisement.
Further, in the above method, after determining whether the device number of the operation end and the identifier obtained from the clipboard are obtained, if not, the method further includes:
when monitoring the operation of clicking the played advertisement at the operation end of a user, taking the current equipment number of the operation end as a first equipment number, and sending an identifier corresponding to the advertisement and the corresponding first equipment number to a server, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
when it is monitored that the user downloads, installs and activates the application through the link at the operation end, sending the current equipment number of the operation end to a server as a second equipment number, wherein the link is obtained by clicking the advertisement at the operation end by the user;
and the server matches the first equipment number with the second equipment number, judges whether the first equipment number and the second equipment number are matched consistently, and records the first equipment number or the second equipment number which is matched consistently and the corresponding identification if the first equipment number and the second equipment number are matched consistently.
Further, in the above method, the server matches the first device number with the second device number, and after determining whether the first device number matches the second device number, if not, the method further includes:
when monitoring the operation of clicking the played advertisement at an operation end of a user, taking the current IP address of the operation end as a first IP address, and sending an identifier corresponding to the advertisement and the corresponding first IP address to a server, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
when it is monitored that the user downloads, installs and activates the application through the link at the operation end, the current IP address of the operation end is used as a second IP address, and the second IP address and the equipment number of the operation end are sent to a server, wherein the link is obtained by clicking the advertisement at the operation end by the user;
and the server matches the first IP address with the second IP address, and records the equipment numbers and the corresponding identifications of the operation ends corresponding to the first IP address and the second IP address which are matched in a consistent manner.
Further, the method further includes:
and the server carries out statistics of advertisement putting tracking according to the received equipment number and the identifier.
According to another aspect of the present invention, there is also provided an advertisement placement tracking apparatus, including:
the advertisement playing device comprises a first device, a second device and a display device, wherein the first device is used for writing an identification corresponding to an advertisement into a clipboard of an operation end when monitoring that a user clicks the played advertisement at the operation end of the user, and the advertisement comprises a link for downloading an application to be promoted in an application store;
and the second device is used for judging whether the equipment number of the operation end and the identification acquired from the clipboard are acquired or not after monitoring that the user passes through the link at the operation end, downloads, installs and activates the application, and if so, sending the equipment number and the identification to a server, wherein the link is acquired by clicking the advertisement at the operation end by the user.
Further, in the above device, the identifier includes an identification mark and a number of the advertisement.
Further, the device further includes a third device, configured to determine whether to obtain a device number of the operation end and the identifier obtained from the clipboard, and if not, when monitoring an operation of a user clicking a played advertisement at an operation end of the user, use a current device number of the operation end as a first device number, and send an identifier corresponding to the advertisement and a corresponding first device number to a server, where the advertisement includes a link for downloading an application to be promoted in an application store;
a fourth device, configured to send, when it is monitored that the user passes through the link at the operation end, the application is downloaded, installed, and activated, the current device number of the operation end as a second device number to the server, where the link is obtained by the user clicking the advertisement at the operation end;
and the fifth device is used for matching the first equipment number with the second equipment number by the server, judging whether the first equipment number and the second equipment number are matched in a consistent manner, and recording the first equipment number or the second equipment number which is matched in a consistent manner and the corresponding identification if the first equipment number and the second equipment number are matched in a consistent manner.
Further, the device further includes a sixth apparatus, configured to match, by the server, the first device number with the second device number, determine whether the first device number matches the second device number, and if not, when an operation of a user clicking a played advertisement at an operation end of the user is monitored, use a current IP address of the operation end as a first IP address, and send an identifier corresponding to the advertisement and the corresponding first IP address to the server, where the advertisement includes a link for downloading an application to be promoted in an application store;
a seventh device, configured to, when it is monitored that the user passes through the link at the operation end, download, install, and activate the application, use a current IP address of the operation end as a second IP address, and send the second IP address and the device number of the operation end to a server, where the link is obtained by the user clicking the advertisement at the operation end;
and the eighth device is used for the server to match the first IP address with the second IP address and record the equipment numbers and the corresponding identifications of the operation ends corresponding to the first IP address and the second IP address which are matched consistently.
Further, the above device further includes a ninth device, configured to enable the server to perform statistics on advertisement placement tracking according to the received device number and the identifier.
According to another aspect of the present invention, there is also provided a computing-based device, comprising:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to:
when monitoring the operation that a user clicks a played advertisement at an operation end point of the user, writing an identifier corresponding to the advertisement into a clipboard of the operation end, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
and when it is monitored that the user downloads, installs and activates the application through the link at the operation end, judging whether the equipment number of the operation end and the identification acquired from the clipboard are acquired, and if so, sending the equipment number and the identification to a server, wherein the link is acquired by clicking the advertisement at the operation end by the user.
According to another aspect of the present invention, there is also provided a computer-readable storage medium having stored thereon computer-executable instructions, wherein the computer-executable instructions, when executed by a processor, cause the processor to:
when monitoring the operation that a user clicks a played advertisement at an operation end point of the user, writing an identifier corresponding to the advertisement into a clipboard of the operation end, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
and when it is monitored that the user downloads, installs and activates the application through the link at the operation end, judging whether the equipment number of the operation end and the identification acquired from the clipboard are acquired, and if so, sending the equipment number and the identification to a server, wherein the link is acquired by clicking the advertisement at the operation end by the user.
Compared with the prior art, the method and the system have the advantages that when a user clicks an advertisement link from a medium, specific tracking data, namely an identification corresponding to the advertisement, is written into the operation end shear plate of the user, when the user downloads the advertisement through the advertisement middle-end application end link and installs and activates the advertisement, the specific tracking data and the user equipment number are reported to the server in a unified mode, and therefore the server knows the advertisement from which the equipment number comes, advertisement delivery tracking is achieved, the advertisement comes from which advertisement medium at the bottom of the advertisement is tracked, and finally the best effect is judged, so that advertisement delivery can be optimized accordingly, and the effect of saving advertisement delivery cost is achieved. The invention directly takes the mark corresponding to the advertisement from the shear plate, and the matching accuracy of the equipment number and the mark is high. In addition, 3 schemes of identification matching, equipment number matching and IP address matching are jointly used, so that the accuracy can be better achieved by mutually supplementing the schemes like a network.
Drawings
Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments made with reference to the following drawings:
FIG. 1 illustrates a schematic diagram of an advertisement placement tracking method in accordance with an aspect of the present invention.
The same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present invention is described in further detail below with reference to the attached drawing figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.
The invention provides an advertisement putting tracking method, which comprises the following steps:
step S11, when monitoring the operation that the user clicks the advertisement played at the operation end, writing the corresponding mark of the advertisement into the clipboard of the operation end, wherein the advertisement comprises a link for downloading the application to be promoted in the application store;
before a user enters (application store) APPSTERE through an operation end, an advertisement playing page needs to be prepared, so that the user can write an identifier which is designated to represent the advertisement into the operation end of the user, such as a cutting board of a mobile phone, as long as the user clicks the advertisement playing page at the operation end;
step S12, after it is monitored that the user downloads, installs and activates the application through the link at the operation end, whether the device number of the operation end and the identifier obtained from the clipboard are obtained or not is judged, if yes, the device number and the identifier are sent to a server, wherein the link is obtained by the user clicking the advertisement at the operation end.
Here, a code may be set in an Application (APP) to read an identifier corresponding to an advertisement in a clipboard of the system of the operating end, and when the APP is started for the first time, the identifier corresponding to the advertisement in the clipboard (which may represent an advertisement ID) + a device number of the operating end is reported and sent to the server end through the code.
The invention writes specific tracking data, namely the identification corresponding to the advertisement into the operation end shear plate of the user when the user clicks the advertisement link from the media, and after the user downloads the advertisement through the advertisement middle application end link and installs and activates the advertisement, the specific tracking data and the user equipment number are reported to the server in a unified way, so that the server can know the advertisement from which the equipment number comes, thereby realizing the advertisement delivery tracking, tracking the advertisement from which advertisement media the advertisement comes, and finally judging which effect is the best, thereby optimizing the advertisement delivery and playing the effect of saving the advertisement delivery cost. The invention directly takes the mark corresponding to the advertisement from the shear plate, and the matching accuracy of the equipment number and the mark is high.
For example, there is an apple Application (APP), and an apple APP store (APP store) has passed the audit, there is an apple APP download address in the APP store, and the APP needs to be channel promoted in different advertising channels;
before the user can enter AppStore downloading by clicking advertisements, a special identifier which can represent the advertisement channel information is written into a clipboard of an operation end;
when the user starts the APP after downloading the APP, the APP transmits the identification corresponding to the advertisement in the system clipboard and the device number (idfa) of the user to the server side;
the association between the user equipment number and the advertisement identification can be established at the server side subsequently, so that the effect of tracking the advertisement is achieved.
Specifically, data is written into a clipboard of the system of the operating end, and a source-open JS can be used, and the name of the source-open JS is called ClipboxedJS; the ad page template may be specifically modified, the JS above loaded, and the corresponding tag written on the link, as follows:
<script type＝'text/javascript'
src＝'//cdnjs.cloudflare.com/ajax/libs/clipboard.js/2.0.0/clipboard.min.js'></script>
<script>var clipboard＝new ClipboardJS('a')；</script>
then link the inside
< a class ═ btn ═ href ═ ios/download >
Add tag elements, modify to
<adata-clipboard-action＝"copy"data-clipboard-text＝"iosacid:30:36"class＝"btn"
href ═ ios/download >
Thus, once the user clicks the link through the operation terminal, the corresponding identifier iosacid:30:36 (the underlined characters are in an agreed format, for example, 30 represents the advertisement ID ═ 30, and the following 36 can be used for other purposes) of the advertisement in the link automatically enters the clipboard of the user; the specific DEMO can demonstrate the effect on a PC or an IPHONE mobile phone in http:// d.kinget.com/test/ios.html;
when the APP at the operation end, such as the IOS end, is started for the first time, the data of the clipboard is found, and the method comprises the following steps:
let paste＝UIPasteboard.generalPasteboard().string；
acquiring the content of the clipboard, wherein the clipboard of the user has a plurality of other data, and in order to ensure that the data is interfered as little as possible, the identifier can be headed by iosacid, so that the optimized code is as follows:
in an embodiment of the advertisement placement tracking method of the present invention, the identifier includes an identifier and a number of the advertisement.
Here, when an advertisement is created, an advertisement ID, which is a number of the advertisement, is generated, for example, the ID is 30; and then, a special character corresponding to an advertisement is defined as an identification mark, for example, using 'kingnetad', and the identification mark is used as a prefix of the identification mark, so that the serial number of the advertisement can be quickly and accurately found in the clipboard.
When a user clicks and enters an application store (APPSTORE) to download, a character 'kingcard: 30' is written into a clipboard of an operation end of the user, such as a mobile phone, through JS, and after the user finishes downloading the Application (APP), the APP client starts the APP, and then the characters of the clipboard are read by the APP client, and the clipboard character 'kingcard: 30' and a device number (IDFA) of a device, such as C4F8AD7E-1FE4-4715-B75C-9FEB494CA491, are sent to a server backend, so that the server backend knows that the registration of the device C4F8AD7E-1FE4-4715-B75C-9FEB494CA491 is from an advertising channel with an advertising ID of 30.
In an embodiment of the advertisement delivery tracking method of the present invention, after determining whether the device number of the operation end and the identifier obtained from the clipboard are obtained, if not, the method further includes:
step S13, when monitoring the operation of the user clicking the advertisement played at the operation end, taking the current equipment number of the operation end as a first equipment number, and sending the identifier corresponding to the advertisement and the corresponding first equipment number to a server, wherein the advertisement comprises a link for downloading the application to be promoted in an application store;
step S14, when it is monitored that the user passes through the link at the operation end, downloads, installs and activates the application, sending the current equipment number of the operation end as a second equipment number to a server, wherein the link is obtained by the user clicking the advertisement at the operation end;
and step S15, the server matches the first equipment number with the second equipment number, judges whether the first equipment number and the second equipment number are matched in a consistent manner, and records the first equipment number or the second equipment number matched in a consistent manner and the corresponding identification if the first equipment number and the second equipment number are matched in a consistent manner.
Here, an ad page such as http:// ad.com/ad.php? Id 30 placed in the advertiser's APP, the advertiser may pass the device number through the ad parameters, so that the URL link above becomes http:// ad.com/ad.php? Id 30& idfa ═ D70CBE80-61B0-46E6-8E02-C59D558D 877A; thus, when the user opens the ad page, the ad ID and the user's IDFA are recorded in the server's database (the advertiser may also pass the device ID number to the server via a new link).
When a user jumps to an AppStore to download the APP and starts the APP, IDFA (device number) is sent to a server side, so that the IDFA of an advertisement page is matched with the IDFA when the APP is started, and the activation of a certain advertisement is known. Examples are illustrated below:
according to the above 2 advertisement pages and the 2 procedures of starting and activating APP after downloading, the advertisement pages and the starting and activating APP can be associated through IDFA, as follows:
| equipment number (IDFA) | Advertisement ID |
| D70CBE80-61B0-46E6-8E02-C59D558D877A | 30 |
| C4F8AD7E-1FE4-4715-B75C-9FEB494CA491 | 31 |
In this embodiment, the advertiser needs to send the device number (IDFA) of the operation end of the click user to the server at the back end through the advertisement entry or other designated interfaces, and when the user downloads the APP and starts the APP, the server also obtains the device number (IDFA) of the operation end of the user, and the server can accurately correspond to the device number (IDFA) sent by the advertiser plus the advertisement ID and the device number (IDFA) transmitted when the user activates the APP, from how many users of the advertisement start the APP.
In an embodiment of the advertisement delivery tracking method of the present invention, in step S15, the server matches the first device number with the second device number, and after determining whether the first device number matches the second device number, if not, the method further includes:
step S16, when monitoring the operation that the user clicks the advertisement played at the operation end, taking the current IP address of the operation end as a first IP address, and sending the identifier corresponding to the advertisement and the corresponding first IP address to a server, wherein the advertisement comprises a link for downloading the application to be promoted in an application store;
step S17, when it is monitored that the user passes through the link at the operation end, downloads, installs and activates the application, the current IP address of the operation end is used as a second IP address, and the second IP address and the equipment number of the operation end are sent to a server, wherein the link is obtained by the user clicking the advertisement at the operation end;
and step S18, the server matches the first IP address with the second IP address, and records the device numbers and the corresponding identifications of the operation ends corresponding to the first IP address and the second IP address which are matched consistently.
Here, an advertisement page, such as http:// ad. com/ad. php? Id 30 is put in the corresponding media (for example, Id 30 represents the IOS advertisement channel of 360, Id 40 represents the IOS advertisement channel of hundred degrees), if a user opens the advertisement, the IP of the user, such as IP1 and advertisement Id 30, can be recorded at the server, when the user downloads the advertisement and starts the APP, the user also has an IP, such as IP2, the APP sends the IP2 to the back-end server together with the operating end device number (IDFA) of the user, the access format is as follows:
then, as seen from the 2 rows of data in the above table, their IPs are the same, and the ad clicking user and the APP initiating user can be associated into one user through the bridge of IP, the association is as follows:
| advertisement ID | IP | Equipment number |
| 30 | 61.129.45.117 | 358ED815-2CE4-4DD8-8C58-15CA62EE30C1 |
In this embodiment, when the user opens the advertisement, the IP and the advertisement ID of a user can be recorded, and when the user starts the APP, the user also has an IP and a device number, that is, the user associates with the IP2 times before and after, and knows which advertisement activates which device number, so that the advertisement is associated. The embodiment is simple to realize, and only the user IP is recorded in the advertisement page, and when the user starts the APP, the IP is recorded again, and then association is performed.
As shown in fig. 1, when a user clicks an advertisement, a special character is written into a clipboard of the user, and when the user starts an APP after downloading, the special character is sent to the back end of a server for association matching with the advertisement;
if the matching is not successful, continuing to adopt the scheme of equipment number matching for matching;
if the matching is not matched, the matching is continued by adopting the scheme of IP address matching.
The 3 schemes of identification matching, equipment number matching and IP address matching are jointly used, and the accuracy can be better achieved by complementing each other just like a network is organized.
In an embodiment of the advertisement placement tracking method of the present invention, the method further includes:
and the server carries out statistics of advertisement putting tracking according to the received equipment number and the identifier.
The server back end can count the number of corresponding equipment numbers of each identification, namely which advertisement ID brings the application activation from different user operation end ends, and can count other indexes such as retention, recharge and the like after the subsequent application activation.
Specifically, the server receives the device number and the identification, and tracks the effect of data, as shown in the user activation table and the user recharge table, approximately as follows:
user activation table:
user recharge table:
| user ID | Amount of money to be recharged | Recharge time |
| 1 | 50 | 2018-06-06 12:53:40 |
| 2 | 40 | 2018-06-16 23:22:45 |
| 2 | 40 | 2018-06-26 15:33:39 |
| 2 | 100 | 2018-06-30 12:17:25 |
As can be seen from the above user activation table, the advertisement ID of 30 results in the activation of 2 devices, which are users with user ID of 1 and ID of 2, respectively; as can be seen from the recharge table, the user with the latest ID of 1 has a recharge of 50 yuan, and the user with the ID of 2 has a recharge of 180 yuan, so that the advertisement with the advertisement ID of 30 has a recharge effect of 180 yuan.
According to another aspect of the present invention, there is also provided an advertisement placement tracking apparatus, including:
the advertisement playing device comprises a first device, a second device and a display device, wherein the first device is used for writing an identification corresponding to an advertisement into a clipboard of an operation end when monitoring that a user clicks the played advertisement at the operation end of the user, and the advertisement comprises a link for downloading an application to be promoted in an application store;
and the second device is used for judging whether the equipment number of the operation end and the identification acquired from the clipboard are acquired or not after monitoring that the user passes through the link at the operation end, downloads, installs and activates the application, and if so, sending the equipment number and the identification to a server, wherein the link is acquired by clicking the advertisement at the operation end by the user.
Further, in the above device, the identifier includes an identification mark and a number of the advertisement.
Further, the device further includes a third device, configured to determine whether to obtain a device number of the operation end and the identifier obtained from the clipboard, and if not, when monitoring an operation of a user clicking a played advertisement at an operation end of the user, use a current device number of the operation end as a first device number, and send an identifier corresponding to the advertisement and a corresponding first device number to a server, where the advertisement includes a link for downloading an application to be promoted in an application store;
a fourth device, configured to send, when it is monitored that the user passes through the link at the operation end, the application is downloaded, installed, and activated, the current device number of the operation end as a second device number to the server, where the link is obtained by the user clicking the advertisement at the operation end;
and the fifth device is used for matching the first equipment number with the second equipment number by the server, judging whether the first equipment number and the second equipment number are matched in a consistent manner, and recording the first equipment number or the second equipment number which is matched in a consistent manner and the corresponding identification if the first equipment number and the second equipment number are matched in a consistent manner.
Further, the device further includes a sixth apparatus, configured to match, by the server, the first device number with the second device number, determine whether the first device number matches the second device number, and if not, when an operation of a user clicking a played advertisement at an operation end of the user is monitored, use a current IP address of the operation end as a first IP address, and send an identifier corresponding to the advertisement and the corresponding first IP address to the server, where the advertisement includes a link for downloading an application to be promoted in an application store;
a seventh device, configured to, when it is monitored that the user passes through the link at the operation end, download, install, and activate the application, use a current IP address of the operation end as a second IP address, and send the second IP address and the device number of the operation end to a server, where the link is obtained by the user clicking the advertisement at the operation end;
and the eighth device is used for the server to match the first IP address with the second IP address and record the equipment numbers and the corresponding identifications of the operation ends corresponding to the first IP address and the second IP address which are matched consistently.
Further, the above device further includes a ninth device, configured to enable the server to perform statistics on advertisement placement tracking according to the received device number and the identifier.
According to another aspect of the present invention, there is also provided a computing-based device, comprising:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to:
when monitoring the operation that a user clicks a played advertisement at an operation end point of the user, writing an identifier corresponding to the advertisement into a clipboard of the operation end, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
and when it is monitored that the user downloads, installs and activates the application through the link at the operation end, judging whether the equipment number of the operation end and the identification acquired from the clipboard are acquired, and if so, sending the equipment number and the identification to a server, wherein the link is acquired by clicking the advertisement at the operation end by the user.
According to another aspect of the present invention, there is also provided a computer-readable storage medium having stored thereon computer-executable instructions, wherein the computer-executable instructions, when executed by a processor, cause the processor to:
when monitoring the operation that a user clicks a played advertisement at an operation end point of the user, writing an identifier corresponding to the advertisement into a clipboard of the operation end, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
and when it is monitored that the user downloads, installs and activates the application through the link at the operation end, judging whether the equipment number of the operation end and the identification acquired from the clipboard are acquired, and if so, sending the equipment number and the identification to a server, wherein the link is acquired by clicking the advertisement at the operation end by the user.
For details of embodiments of each device and storage medium of the present invention, reference may be made to corresponding parts of each method embodiment, and details are not described herein again.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.
It should be noted that the present invention may be implemented in software and/or in a combination of software and hardware, for example, as an Application Specific Integrated Circuit (ASIC), a general purpose computer or any other similar hardware device. In one embodiment, the software program of the present invention may be executed by a processor to implement the steps or functions described above. Also, the software programs (including associated data structures) of the present invention can be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Further, some of the steps or functions of the present invention may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present invention can be applied as a computer program product, such as computer program instructions, which when executed by a computer, can invoke or provide the method and/or technical solution according to the present invention through the operation of the computer. Program instructions which invoke the methods of the present invention may be stored on a fixed or removable recording medium and/or transmitted via a data stream on a broadcast or other signal-bearing medium and/or stored within a working memory of a computer device operating in accordance with the program instructions. An embodiment according to the invention herein comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or solution according to embodiments of the invention as described above.
It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Claims (10)
1. An advertisement placement tracking method, wherein the method comprises:
when monitoring the operation that a user clicks a played advertisement at an operation end point of the user, writing an identifier corresponding to the advertisement into a clipboard of the operation end, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
when it is monitored that the user downloads, installs and activates the application through the link at the operation end, whether the device number of the operation end and the identification acquired from the clipboard are acquired or not is judged,
if yes, sending the equipment number and the identification to a server, wherein the link is obtained by clicking the advertisement at the operation end by a user;
after judging whether the device number of the operation terminal is acquired and whether the identifier is acquired from the shear plate, if not, the method further comprises the following steps:
when monitoring the operation of clicking the played advertisement at the operation end of a user, taking the current equipment number of the operation end as a first equipment number, and sending an identifier corresponding to the advertisement and the corresponding first equipment number to a server, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
when it is monitored that the user downloads, installs and activates the application through the link at the operation end, sending the current equipment number of the operation end to a server as a second equipment number, wherein the link is obtained by clicking the advertisement at the operation end by the user;
and the server matches the first equipment number with the second equipment number, judges whether the first equipment number and the second equipment number are matched consistently, and records the first equipment number or the second equipment number which is matched consistently and the corresponding identification if the first equipment number and the second equipment number are matched consistently.
2. The method of claim 1, wherein the identification comprises an identification tag and a number of the advertisement.
3. The method of claim 1, wherein the server matches the first device number with the second device number, and after determining whether the first device number and the second device number match, if not, the method further comprises:
when monitoring the operation of clicking the played advertisement at an operation end of a user, taking the current IP address of the operation end as a first IP address, and sending an identifier corresponding to the advertisement and the corresponding first IP address to a server, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
when it is monitored that the user downloads, installs and activates the application through the link at the operation end, the current IP address of the operation end is used as a second IP address, and the second IP address and the equipment number of the operation end are sent to a server, wherein the link is obtained by clicking the advertisement at the operation end by the user;
and the server matches the first IP address with the second IP address, and records the equipment numbers and the corresponding identifications of the operation ends corresponding to the first IP address and the second IP address which are matched in a consistent manner.
4. The method of any of claims 1 to 3, further comprising:
and the server carries out statistics of advertisement putting tracking according to the received first equipment number, the received second equipment number and the received identifier.
5. An advertisement placement tracking device, wherein the device comprises:
the advertisement playing device comprises a first device, a second device and a display device, wherein the first device is used for writing an identification corresponding to an advertisement into a clipboard of an operation end when monitoring that a user clicks the played advertisement at the operation end of the user, and the advertisement comprises a link for downloading an application to be promoted in an application store;
a second device, configured to determine whether to acquire an equipment number of the operation end and the identifier acquired from the clipboard after it is monitored that the user downloads, installs and activates the application through the link at the operation end, and if so, send the equipment number and the identifier to a server, where the link is acquired by the user clicking the advertisement at the operation end;
the system comprises a cutting board, a first device and a second device, wherein the cutting board is used for cutting an advertisement to be promoted, the first device is used for acquiring the equipment number of an operation end, and the second device is used for judging whether the equipment number of the operation end and the identification acquired from the cutting board are acquired, if not, when the operation that a user clicks the played advertisement at the operation end point is monitored, the current equipment number of the operation end is used as a first equipment number, and the identification corresponding to the advertisement and the corresponding first equipment number are sent to a server, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
a fourth device, configured to send, when it is monitored that the user passes through the link at the operation end, the application is downloaded, installed, and activated, the current device number of the operation end as a second device number to the server, where the link is obtained by the user clicking the advertisement at the operation end;
and the fifth device is used for matching the first equipment number with the second equipment number by the server, judging whether the first equipment number and the second equipment number are matched in a consistent manner, and recording the first equipment number or the second equipment number which is matched in a consistent manner and the corresponding identification if the first equipment number and the second equipment number are matched in a consistent manner.
6. The apparatus of claim 5, wherein the identification comprises an identification tag and a number of the advertisement.
7. The device according to claim 5, further comprising a sixth means for matching, by the server, the first device number with the second device number, determining whether the first device number matches the second device number, and if not, when monitoring an operation of a user clicking a played advertisement at an operation end of the user, taking a current IP address of the operation end as the first IP address, and sending an identifier corresponding to the advertisement and the corresponding first IP address to the server, wherein the advertisement includes a link for downloading an application to be promoted in an application store;
a seventh device, configured to, when it is monitored that the user passes through the link at the operation end, download, install, and activate the application, use a current IP address of the operation end as a second IP address, and send the second IP address and the device number of the operation end to a server, where the link is obtained by the user clicking the advertisement at the operation end;
and the eighth device is used for the server to match the first IP address with the second IP address and record the equipment numbers and the corresponding identifications of the operation ends corresponding to the first IP address and the second IP address which are matched consistently.
8. The apparatus according to any one of claims 5 to 7, further comprising a ninth means for the server to perform statistics of ad placement tracking according to the received first device number, second device number and the identifier.
9. A computing-based device, comprising:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to:
when monitoring the operation that a user clicks a played advertisement at an operation end point of the user, writing an identifier corresponding to the advertisement into a clipboard of the operation end, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
when it is monitored that the user downloads, installs and activates the application through the link at the operation end, judging whether to acquire the equipment number of the operation end and whether to acquire the identifier from the clipboard, and if so, sending the equipment number and the identifier to a server, wherein the link is acquired by clicking the advertisement at the operation end by the user;
after judging whether the device number of the operation terminal is acquired and whether the identifier is acquired from the shear plate, if not, the method further comprises the following steps:
when monitoring the operation of clicking the played advertisement at the operation end of a user, taking the current equipment number of the operation end as a first equipment number, and sending an identifier corresponding to the advertisement and the corresponding first equipment number to a server, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
when it is monitored that the user downloads, installs and activates the application through the link at the operation end, sending the current equipment number of the operation end to a server as a second equipment number, wherein the link is obtained by clicking the advertisement at the operation end by the user;
and the server matches the first equipment number with the second equipment number, judges whether the first equipment number and the second equipment number are matched consistently, and records the first equipment number or the second equipment number which is matched consistently and the corresponding identification if the first equipment number and the second equipment number are matched consistently.
10. A computer-readable storage medium having computer-executable instructions stored thereon, wherein the computer-executable instructions, when executed by a processor, cause the processor to:
when monitoring the operation that a user clicks a played advertisement at an operation end point of the user, writing an identifier corresponding to the advertisement into a clipboard of the operation end, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
when it is monitored that the user downloads, installs and activates the application through the link at the operation end, judging whether to acquire the equipment number of the operation end and whether to acquire the identifier from the clipboard, and if so, sending the equipment number and the identifier to a server, wherein the link is acquired by clicking the advertisement at the operation end by the user;
after judging whether the device number of the operation terminal is acquired and whether the identifier is acquired from the shear plate, if not, the method further comprises the following steps:
when monitoring the operation of clicking the played advertisement at the operation end of a user, taking the current equipment number of the operation end as a first equipment number, and sending an identifier corresponding to the advertisement and the corresponding first equipment number to a server, wherein the advertisement comprises a link for downloading an application to be promoted in an application store;
when it is monitored that the user downloads, installs and activates the application through the link at the operation end, sending the current equipment number of the operation end to a server as a second equipment number, wherein the link is obtained by clicking the advertisement at the operation end by the user;
and the server matches the first equipment number with the second equipment number, judges whether the first equipment number and the second equipment number are matched consistently, and records the first equipment number or the second equipment number which is matched consistently and the corresponding identification if the first equipment number and the second equipment number are matched consistently.
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| CN201811154725.0A CN109447691B (en) | 2018-09-30 | 2018-09-30 | Advertisement putting tracking method and device |
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| CN201811154725.0A CN109447691B (en) | 2018-09-30 | 2018-09-30 | Advertisement putting tracking method and device |
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| CN109447691B true CN109447691B (en) | 2020-05-19 |
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| CN110245290A (en) * | 2019-05-21 | 2019-09-17 | 平安普惠企业管理有限公司 | A kind of data correlation method, device, storage medium and the server of application registration |
| CN110276643A (en) * | 2019-06-21 | 2019-09-24 | 北京创鑫旅程网络技术有限公司 | A kind of popularization advertisement attribution method and device |
| CN110569639B (en) * | 2019-08-21 | 2022-04-05 | 上海易点时空网络有限公司 | Application program equipment activation method and device based on asynchronous processing |
| CN112579102A (en) * | 2019-09-27 | 2021-03-30 | 北京国双科技有限公司 | Method and device for acquiring download source, storage medium and electronic equipment |
| CN112232856A (en) * | 2020-09-25 | 2021-01-15 | 上海淇毓信息科技有限公司 | Traffic processing method and device based on diversion and electronic equipment |
| CN113763008A (en) * | 2020-09-29 | 2021-12-07 | 北京京东拓先科技有限公司 | Application promotion tracking method, device, server, equipment and medium |
| CN112150213A (en) * | 2020-10-16 | 2020-12-29 | 杭州兑吧网络科技有限公司 | Method and system for acquiring advertisement putting data |
| CN112819550B (en) * | 2021-03-08 | 2024-04-30 | 杭州推啊网络科技有限公司 | Advertisement bidding method and system |
| CN114943569B (en) * | 2022-07-22 | 2022-11-08 | 广州极尚网络技术有限公司 | Data processing method, device, equipment and medium |
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| CN103812914A (en) * | 2012-11-14 | 2014-05-21 | 阿里巴巴集团控股有限公司 | Method and device for tracking spreader |
| CN103279565A (en) * | 2013-06-14 | 2013-09-04 | 北京艾德思奇科技有限公司 | Advertisement placement tracking method and system |
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