CN113157702A

CN113157702A - Data processing method and device

Info

Publication number: CN113157702A
Application number: CN202110462538.4A
Authority: CN
Inventors: 李嘉伟; 施嘉佳; 宋智波
Original assignee: Rajax Network Technology Co Ltd
Current assignee: Rajax Network Technology Co Ltd
Priority date: 2021-04-27
Filing date: 2021-04-27
Publication date: 2021-07-23

Abstract

The application discloses a data processing method and a device, wherein the method comprises the following steps: responding to an activity configuration operation of an activity configuration main body based on an input field model, and obtaining resource bit data, input directional data and input materials of configured input activities, wherein the resource bit data is used for representing input addresses corresponding to the input activities, the input directional data is used for representing input limiting conditions corresponding to the input activities, and the input materials are used for representing input contents corresponding to the input activities; and establishing a mapping relation between the activity identification of the launching activity and the resource bit data, the launching orientation data and the launching material. By using the method, the development efficiency of the released activity can be improved, the communication cost between the activity configuration personnel and the technical developer is simplified, and the complexity of the activity configuration process is reduced.

Description

Data processing method and device

Technical Field

The present application relates to the field of computer technologies, and in particular, to a data processing method and apparatus, an electronic device, and a computer-readable storage medium. The application also relates to an activity delivery method, an activity delivery device, an electronic device and a computer-readable storage medium.

Background

In the application of the living service network or the online shopping, a series of operation strategies are generally needed to be set to correspond to different activities, one operation putting strategy represents one putting activity, and the user-oriented recommendation of specific content can be realized through the mode, so that the effects of guiding the user to browse, click, purchase and the like are achieved. In the configuration stage of the release activity, an activity configuration main body (e.g., an operator) needs to perform activity configuration based on an operation policy, and the configured release activity is developed by an activity development main body (e.g., a developer), however, in the existing release activity configuration process, the configured release activity relates to data of multiple dimensions, and no boundary definition is performed between the data of multiple dimensions (the data of multiple dimensions are classified according to functional attributes corresponding to the release activity), so that the release activity configuration process is complex, the communication cost between the activity configuration main body and the activity development main body is high, and the development efficiency and accuracy of the release activity are affected.

Disclosure of Invention

Embodiments of the present application provide a data method, an apparatus, an electronic device, and a computer-readable storage medium, so as to solve the problems that in the prior art, a communication cost between an activity configuration subject and an activity development subject is high, and development efficiency and accuracy of a release activity are affected. The application also provides an activity delivery method, an activity delivery device, electronic equipment and a computer-readable storage medium.

An embodiment of the present application provides a data processing method, including: responding to an activity configuration operation of an activity configuration main body based on an input field model, and obtaining configured resource bit data, input directional data and input materials of input activities, wherein the input field model comprises a resource bit configuration module for configuring the resource bit data of the input activities, an input directional data configuration module for configuring the input directional data of the input activities, and an input material configuration module for configuring the input materials of the input activities; the resource position data are used for representing a release address corresponding to the release activity, the release orientation data are used for representing release limiting conditions corresponding to the release activity, and the release materials are used for representing release contents corresponding to the release activity; and establishing a mapping relation between the activity identification of the launching activity and the resource bit data, the launching orientation data and the launching material.

Optionally, the establishing a mapping relationship between the activity identifier of the release activity and the resource bit data, the release orientation data, and the release material includes: construct a first index structure that maps from the resource bit data to an activity identification of the projected activity, construct a second index structure that maps from the projection targeting data to an activity identification of the projected activity, and construct a third index structure that maps from an activity identification of the projected activity to the projected material.

Optionally, the resource bit data includes: network channel data corresponding to the pages to be launched of the launching activity and page block data of the pages to be launched; or, releasing the network channel data corresponding to the active page to be released.

Optionally, the page block data of the page to be launched includes: and displaying position data of a preset displaying block in the page to be released and/or functional attribute data corresponding to the displaying block.

Optionally, the display block is associated with a release carrier for carrying the release material, and the category of the release carrier is matched with the functional attribute data corresponding to the display block.

Optionally, the release carrier includes a display component preset on the page to be released.

Optionally, the delivery orientation data includes at least one of the following: the user group facing the release activity; a release area to which the release activity is directed; a release time interval corresponding to the release activity; a network platform to which the delivery activity is directed; and the user login state corresponding to the releasing activity.

Optionally, the method further includes: based on an access request aiming at a target delivery page, obtaining target resource bit data corresponding to the target delivery page and target delivery directional data corresponding to the access request; performing data search based on the target resource bit data and the first index structure, and determining alternative launching activities associated with the target launching page; performing data search based on the target launching orientation data and the second index structure, and determining target launching activities matched with the target launching orientation data from the alternative launching activities; and performing data search based on the activity identifier of the target release activity and the third index structure, acquiring a target release material associated with the target release activity, and releasing the target release material to the target release page based on the target resource bit data.

Optionally, the target resource bit data corresponding to the target delivery page includes: target network channel data corresponding to the target delivery page and page block data of the target delivery page; the data search is performed based on the target resource bit data and the first index structure, and the determination of the alternative delivery activity associated with the target delivery page includes: and based on the first index structure, finding out the alternative delivery activities which are matched with the target network channel data and matched with the page block data of the target delivery page from the pre-configured delivery activities.

Optionally, the page block data of the target delivery page includes: and displaying position data of a display block preset in the target release page and/or functional attribute data corresponding to the display block.

Optionally, the display block is associated with a release carrier for carrying release materials, and the category of the release carrier is matched with the functional attribute data corresponding to the display block.

Optionally, the delivery carrier includes a display component preset on the target delivery page.

Optionally, the target resource bit data corresponding to the target delivery page includes: target network channel data corresponding to the target delivery page; the data search is performed based on the target resource bit data and the first index structure, and the determination of the alternative delivery activity associated with the target delivery page includes: and determining the alternative delivery activities matched with the target network channel data from the pre-configured delivery activities based on the first index structure.

Optionally, the obtaining target delivery targeting data corresponding to the access request includes: obtaining access state data corresponding to the access request; and matching the access state data by adopting a preset releasing orientation matching strategy to obtain target releasing orientation data which can be used as releasing limiting conditions corresponding to releasing activities.

Optionally, the access status data includes at least one of the following data: user attribute data corresponding to the access request; the area attribute data corresponding to the access request; time attribute data corresponding to the access request; the network platform identification corresponding to the access request; and the user login state data corresponding to the access request.

The embodiment of the application further provides an activity delivery method, which comprises the following steps: based on an access request aiming at a target delivery page, obtaining target resource bit data corresponding to the target delivery page and target delivery directional data corresponding to the access request; performing data search based on the target resource bit data and a pre-constructed first index structure to determine an alternative launching activity associated with the target launching page, wherein the first index structure is an index structure which is mapped to an activity identifier of the launching activity from the resource bit data; performing data search based on the target launching orientation data and a pre-constructed second index structure, and determining target launching activities matched with the target launching orientation data from the alternative launching activities, wherein the second index structure is an index structure mapped to activity identifications of the launching activities from the launching orientation data; and performing data search based on the activity identifier of the target release activity and a pre-constructed third index structure to obtain a target release material associated with the target release activity, and releasing the target release material to the target release page based on the target resource bit data, wherein the third index structure is an index structure mapped to the release material from the activity identifier of the release activity.

Optionally, the target resource bit data corresponding to the target delivery page includes: target network channel data corresponding to the target delivery page and page block data of the target delivery page; the data searching based on the target resource bit data and a pre-constructed first index structure to determine the alternative launching activity associated with the target launching page comprises: and based on the first index structure, searching out the alternative delivery activities which are matched with the target network channel data and matched with the page block data of the target delivery page from the pre-configured delivery activities.

Optionally, the target resource bit data corresponding to the target delivery page includes: target network channel data corresponding to the target delivery page; the data searching based on the target resource bit data and a pre-constructed first index structure to determine the alternative launching activity associated with the target launching page comprises: and determining the alternative delivery activities matched with the target network channel data from the pre-configured delivery activities based on the first index structure.

Optionally, the access status data includes at least one of the following data: user attribute data corresponding to the access request; the area attribute data corresponding to the access request; time attribute data corresponding to the access request; the network platform identification corresponding to the access request; user login state data corresponding to the access request; correspondingly, the target delivery orientation data includes at least one of the following: the target release activity faces to a user group; a target launching activity is oriented to a launching area; a release time interval corresponding to the target release activity; a network platform to which the target delivery activity is directed; and the user login state corresponding to the target delivery activity.

An embodiment of the present application further provides a data processing apparatus, including: the system comprises a configuration data obtaining unit, a configuration data obtaining unit and a release material obtaining unit, wherein the configuration data obtaining unit is used for responding to activity configuration operation of an activity configuration main body based on a release field model and obtaining configured resource bit data, release orientation data and release materials of release activities, and the release field model comprises a resource bit configuration module used for configuring the resource bit data of the release activities, a release orientation data configuration module used for configuring the release orientation data of the release activities and a release material configuration module used for configuring the release materials of the release activities; the resource position data are used for representing a release address corresponding to the release activity, the release orientation data are used for representing release limiting conditions corresponding to the release activity, and the release materials are used for representing release contents corresponding to the release activity; and the mapping relation establishing unit is used for establishing the mapping relation between the activity identifier of the launching activity and the resource bit data, the launching orientation data and the launching material.

Optionally, the apparatus further comprises: the data acquisition unit is used for acquiring target resource bit data corresponding to a target delivery page and target delivery directional data corresponding to an access request based on the access request aiming at the target delivery page; the alternative delivery activity determining unit is used for performing data search based on the target resource bit data and the first index structure and determining alternative delivery activities related to the target delivery page; a target delivery activity determining unit, configured to perform data search based on the target delivery orientation data and the second index structure, and determine a target delivery activity matched with the target delivery orientation data from the alternative delivery activities; and the releasing unit is used for searching data based on the activity identifier of the target releasing activity and the third index structure, acquiring a target releasing material associated with the target releasing activity, and releasing the target releasing material to the target releasing page based on the target resource bit data.

The embodiment of the present application further provides a device is put in activity, includes: the data acquisition unit is used for acquiring target resource bit data corresponding to a target delivery page and target delivery directional data corresponding to an access request based on the access request aiming at the target delivery page; a candidate delivery activity determining unit, configured to perform data search based on the target resource bit data and a pre-constructed first index structure, and determine a candidate delivery activity associated with the target delivery page, where the first index structure is an index structure that is mapped from the resource bit data to an activity identifier of the delivery activity; a target delivery activity determining unit, configured to perform data search based on the target delivery orientation data and a second index structure that is constructed in advance, and determine a target delivery activity that matches the target delivery orientation data from the candidate delivery activities, where the second index structure is an index structure that is mapped from the delivery orientation data to an activity identifier of the delivery activity; and the releasing unit is used for performing data search based on the activity identifier of the target releasing activity and a pre-constructed third index structure, acquiring a target releasing material associated with the target releasing activity, and releasing the target releasing material to the target releasing page based on the target resource bit data, wherein the third index structure is an index structure which is mapped to the releasing material from the activity identifier of the releasing activity.

The embodiment of the application also provides an electronic device, which comprises a processor and a memory; wherein the memory is configured to store one or more computer instructions, wherein the one or more computer instructions are executed by the processor to implement the above-described method.

Embodiments of the present application also provide a computer-readable storage medium having one or more computer instructions stored thereon, which are executed by a processor to implement the above-mentioned method.

Compared with the prior art, the embodiment of the application has the following advantages:

the data processing method provided by the embodiment of the application comprises the following steps: responding to activity configuration operation of an activity configuration main body based on the release field model, and obtaining resource bit data, release orientation data and release materials of the configured release activity; and establishing a mapping relation between the activity identification of the launching activity and the resource bit data, the launching orientation data and the launching material. The method has the advantages that the activity configuration is carried out by using the releasing field model, the boundary of each field in the releasing activity is defined, the relevant data of the releasing activity is divided into resource bit data, releasing directional data and releasing materials according to the functional attributes, the boundary of various relevant data in the configured releasing activity is clear, the communication cost between the activity configuration main body and the activity development main body can be effectively simplified, the complexity of the activity configuration process is reduced, and the releasing activity configuration efficiency can be improved.

Drawings

Fig. 1 is a flowchart of a data processing method according to a first embodiment of the present application;

FIG. 2 is a flowchart of an activity delivery method according to a second embodiment of the present application;

fig. 3 is a block diagram of elements of a data processing apparatus according to a third embodiment of the present application;

FIG. 4 is a schematic diagram of a logical structure of an electronic device according to an embodiment of the present application;

fig. 5 is a block diagram of an active delivery apparatus according to a sixth embodiment of the present application.

Detailed Description

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.

Aiming at an activity release scene, in order to improve the configuration efficiency of an activity configuration stage, simplify the communication cost between an activity configuration worker and a technical developer and reduce the complexity of an activity configuration process, the application provides a data processing method, a data processing device, an electronic device and a computer readable storage medium corresponding to the method. In addition, in order to improve the flexibility and pertinence of the delivery activity, the application also provides an activity delivery method, an activity delivery device corresponding to the method, an electronic device and a computer readable storage medium. The following provides embodiments for detailed description of the above method, apparatus, electronic device, and computer-readable storage medium.

A first embodiment of the present application provides a data processing method, where an application subject of the method may be a computing device application for configuring a delivery activity, and the computing device application may be a network platform server on which the computing device application may run. Fig. 1 is a flowchart of a data processing method according to a first embodiment of the present application, and the method according to this embodiment is described in detail below with reference to fig. 1. The following description refers to embodiments for the purpose of illustrating the principles of the methods, and is not intended to be limiting in actual use.

As shown in fig. 1, the data processing method provided in this embodiment includes the following steps:

and S101, responding to the activity configuration operation of the activity configuration main body based on the release domain model, and obtaining the configured resource bit data, release orientation data and release materials of the release activity.

In the application of the living service network or the online shopping, a series of operation strategies are generally needed to be set to correspond to different activities, one operation putting strategy represents one putting activity, and the user-oriented recommendation of specific content is realized through the mode, so that the effects of guiding the user to browse, click, purchase and the like are achieved.

The release activity may specifically be: specific content (such as preferential information, commodity information, merchant information, network jump links, prefabricated pictures and the like) is displayed at a certain advertisement pit position of a certain page under a certain commercial scene of a certain media channel aiming at a certain network application and a certain crowd facing a certain city or a certain area at a certain time.

In this embodiment, a delivery domain model is introduced at a configuration stage of a delivery activity, an activity configuration subject (which may be an operator) performs configuration operation of the delivery activity based on the delivery domain model, and the domain model is also called a concept model, a domain object model, and an analysis object model, is a visual representation of concept classes or real objects in a certain domain, and can be used for discovering important application domain concepts and establishing a relationship between the application domain concepts. The delivery domain model is a domain model set for a configuration process of a delivery activity, and in this embodiment, three application domain concepts, namely a resource bit, a delivery orientation and a delivery material, are abstracted based on attributes and functions of each related content in the delivery activity, and the delivery domain model includes a resource bit configuration module for configuring the resource bit data of the delivery activity, a delivery orientation data configuration module for configuring the delivery orientation data of the delivery activity, and a delivery material configuration module for configuring the delivery material of the delivery activity. After the activity configuration main body completes configuration of the launching activity based on the resource position configuration module, the launching orientation data configuration module and the launching material configuration module of the launching domain model, the resource position data, the launching orientation data and the launching material of the configured launching activity can be obtained. The method has the advantages that the activity configuration is carried out by using the releasing field model, the boundary of each field module in the releasing activity is defined, the relevant data of the releasing activity is divided into resource bit data, releasing directional data and releasing materials according to the functional attributes, the boundary of various relevant data in the configured releasing activity is clear, the communication cost between the activity configuration main body and the activity development main body can be effectively simplified, the complexity of the activity configuration process is reduced, and the releasing activity configuration efficiency can be improved.

The resource position data is used for representing a delivery address corresponding to the delivery activity, and the unique identifier of the advertisement pit position in the corresponding webpage can be a set formed by network delivery addresses of different levels, for example, a set of factors such as a media channel, a business scene and a display pit position corresponding to the delivery activity. In this embodiment, the resource bit data includes network channel data corresponding to a page to be launched of the launch activity and page block data of the page to be launched, the page to be launched may be a shopping guide page of a live service type network application or an online shopping application, the network channel data is used to represent a network service scenario to which the page to be launched belongs, and may define a topic of the launch activity, including media channel information, business scenario information, and the like to which the page to be launched belongs; the page block corresponds to a page structure of a page to be released and is a display block which is preset in the page to be released and used for displaying release materials corresponding to release activities, and the page block data can represent different display areas of the page to be released and display function types corresponding to the display areas, that is, the page block data can contain at least one of display position data of the display block preset in the page to be released and function attribute data corresponding to the display block, for example, in a release activity configuration process for a certain life service type network application, a media channel and a business scene to which a shopping guide page belongs are configured, activity configuration is performed based on a first display block, a second display block and a third display block divided by the shopping guide page, and the display position data of the first display block is' an upper area of the shopping guide page The display position data of the third display block is the bottom area of the shopping guide page, and the function attribute data is used for displaying the network jump link.

In this embodiment, the display block may be associated with a launch carrier for carrying launch materials, and the type of the launch carrier is matched with the functional attribute data corresponding to the display block, for example, the launch carrier associated with the second display block is a component with a red envelope attribute or a component with a special price attribute configured for the shopping guide page in advance, and the component with the red envelope attribute or the component with the special price attribute is used for displaying red envelope information or special price information.

In the configuration stage of the release activities, the same page to be released includes different display blocks, and each display block can correspond to a plurality of release activities, that is, the same page to be released can be used for releasing different types of release activities (red packet components, prefabricated picture modules, network skip links and other release activities corresponding to different types), and the same display block can be used for displaying release materials of the plurality of release activities.

The method can widen the delivery types of delivery activities and refine the delivery granularity of the delivery activities by setting the page block data, and in the life service type network application, the content delivered to the same page to be delivered can have diversity by the setting, for example, the delivery content to the same shopping guide page can contain preferential resource displays (red packets, special dishes and the like), detailed links of commodities or merchants, various picture modules prefabricated for highlighting the attributes of a network platform or commercial scenes (for example, festival sales promotion) and the like by setting the page block data, and the content and the form are rich and diverse. It should be noted that when the delivery granularity of the delivery activity is coarse, only the network channel data corresponding to the page to be delivered of the delivery activity may be used as the resource bit data, that is, the delivery activity associated with the page to be delivered may be determined by determining the network channel (e.g., a media channel and a business scene) to which the page to be delivered belongs in the activity delivery stage.

The delivery orientation data is used to characterize delivery defining conditions corresponding to delivery activities, and in this embodiment, the delivery orientation data includes at least one of the following: a group of users facing a delivery activity (e.g., users facing a particular profession), a delivery area facing a delivery activity (e.g., users facing a particular city), a delivery time interval corresponding to a delivery activity (e.g., delivery activity for a particular time period), a network platform facing a delivery activity (e.g., delivery activity for a network platform), and a user login status corresponding to a delivery activity (e.g., users who have logged in or users who have not logged in with the delivery activity).

The release material is used for representing release content corresponding to the release activity, and is real data configuration behind the release activity, such as commodity information for display, merchant information, network skip links, prefabricated pictures, components and the like. In this embodiment, after the placement activities are configured by the placement domain model, for a configured placement activity, the activity identifier has a unique corresponding relationship with the resource bit data, the placement orientation data, and the placement material.

S102, establishing a mapping relation between the activity identification of the launching activity and the resource bit data, the launching orientation data and the launching materials.

After the activity configuration main body obtains the resource bit data, the delivery orientation data and the delivery material of the delivery activity based on the delivery domain model configuration, a mapping relation between an activity identifier (such as an activity ID) of the delivery activity and the resource bit data, the delivery orientation data and the delivery material is also required to be established, so that data search and targeted delivery can be performed based on the mapping relation in the delivery stage of the delivery activity.

In this embodiment, the mapping relationship may be specifically established as follows: the method further includes building a first index structure that maps from the resource bit data to an activity identification of the projected activity, building a second index structure that maps from the projection orientation data to an activity identification of the projected activity, and building a third index structure that maps from the activity identification of the projected activity to the projected material. In the first index structure, the resource bit data is used as a key, the activity ID is used as a value, and a plurality of activity IDs corresponding to the resource bit data can be obtained through searching of the resource bit data. The second index structure takes the launching orientation data as a key and the activity ID as a value, and when the search is carried out by a search engine, the unique activity ID can be searched from the plurality of activity IDs by launching the orientation data; the third index structure takes the activity ID as a key and the delivered material as a value, and when the search is performed by a search engine, the corresponding delivered material can be searched through the activity ID. In this embodiment, the first index structure, the second index structure and the third index structure are all inverted indexes.

After the resource bit data, the targeting data, and the material for launching the activity are configured through the launching domain model and the mapping relationship is established, the activity launching can be flexibly and pertinently performed subsequently based on the configuration result, and the process may specifically include the following contents:

firstly, based on an access request aiming at a target release page, target resource bit data corresponding to the target release page and target release directional data corresponding to the access request are obtained. For example, after the network platform server receives an access request of a user for a target delivery page, target resource bit data corresponding to the target delivery page and target delivery directional data corresponding to the access request are obtained. In this embodiment, the target delivery page may be a shopping guide page of a living service type web application or a web shopping application, and the target resource bit data corresponding to the target delivery page refers to resource bit data set by using the target delivery page as a delivery page of a delivery activity in advance, and may include target network channel data and page block data corresponding to the target delivery page, which are contents predetermined in a delivery activity configuration stage, where the target network channel data is used to represent a network service scene to which the target delivery page belongs, and may define a subject of the delivery activity, including media channel information, business scenario information, and the like to which the target delivery page belongs; the page block data can represent different display areas of the target release page and display function types corresponding to the display areas, namely, the page block data can contain at least one of display position data of the display block preset in the target release page and function attribute data corresponding to the display block. In this embodiment, the display block may be associated with a launch carrier for carrying launch materials, where the type of the launch carrier is matched with the functional attribute data corresponding to the display block, for example, the launch carrier associated with the display block is a component with a red envelope attribute or a component with a special price dish attribute configured for the shopping guide page in advance, and the component with the red envelope attribute or the component with the special price dish attribute is used for displaying red envelope information or special price dish information.

The target release page can contain different display blocks, each display block can correspond to a plurality of release activities, namely, the same target release page can be used for releasing different types of release activities (red packet components, prefabricated picture modules, network skip links and other release activities corresponding to different types), the same display block can be used for displaying release materials of the plurality of release activities, namely, the target release page can correspond to a plurality of types of release activities matched with a network channel to which the target release page belongs, and each type of release activity can correspond to a plurality of release activities.

It should be noted that the target resource bit data corresponding to the target delivery page may also be only the target network channel data corresponding to the target delivery page.

The target delivery targeting data corresponding to the access request refers to the delivery targeting data that can be determined based on the access request, that is, the delivery limiting condition of the delivery activity satisfied by the access request can be determined through the content associated with the access request. In this embodiment, the content associated with the access request is access state data corresponding to the access request, and at least includes one or more of the following data: user attribute data (such as occupation of a user) corresponding to the access request, area attribute data (such as initiating the access request in a certain area of a certain city) corresponding to the access request, time attribute data (such as initiating the access request in a certain specific time period) corresponding to the access request, a network platform identifier (such as initiating the access request through a certain network platform application) corresponding to the access request, and user login state data (such as whether the user initiating the access request is a login user of a specific network platform).

In this embodiment, the target delivery targeting data corresponding to the access request may be obtained specifically by the following means: obtaining access state data corresponding to the access request, for example, obtaining the user attribute data, the area attribute data, the time attribute data, the network platform identifier, the user login state data and the like after obtaining authorization of a page access subject, matching the access state data by using a predetermined delivery orientation matching policy to obtain target delivery orientation data which can be used as a delivery limitation condition corresponding to a delivery activity, wherein the delivery matching policy data is used for screening types of the access state data, screening the access state data which is matched with the preset delivery activity limitation condition from the obtained access state data, and using the access state data as the target delivery orientation data.

And secondly, performing data search based on the target resource bit data and the first index structure, and determining the alternative launching activity associated with the target launching page. For example, based on the first index structure, candidate delivery activities that match the target network channel data and match the page block data of the target delivery page are found from the pre-configured delivery activities, or when the target resource bit data corresponding to the target delivery page may also be only the target network channel data corresponding to the target delivery page, based on the first index structure, candidate delivery activities that match the target network channel data are determined from the pre-configured delivery activities.

And then, data searching is carried out based on the target launching orientation data and the second index structure, target launching activities matched with the target launching orientation data are determined from the alternative launching activities, or alternative launching orientation data corresponding to the alternative launching activities are obtained, the target launching orientation data are matched with the alternative launching orientation data, and the alternative launching activities corresponding to the alternative launching orientation data matched with the target launching orientation data are determined as the target launching activities.

And finally, performing data search based on the activity identifier of the target release activity and the third index structure, acquiring a target release material associated with the target release activity, and releasing the target release material to a target release page based on the target resource bit data. For example, based on page block data of the target release page (display position data of a display block preset in the target release page and functional attribute data corresponding to the display block), release materials such as red envelope information, special price information, detailed links of goods or merchants, prefabricated picture modules and the like are rendered to the target release page, and the target release page is output to the user terminal for display.

According to the data processing method provided by the embodiment, the launching activity configuration is performed by using the launching field model, so that the relevant data of the launching activity is divided into the resource bit data, the launching directional data and the launching material according to the functional attributes, the boundary of each field module is defined, the boundary of various relevant data in the configured launching activity is clearer, the communication cost between activity configuration personnel and technical developers is reduced, the complexity of the activity configuration process is reduced, and the configuration efficiency in the activity configuration stage can be improved. The boundaries of modules in each field are defined, so that the communication cost between the activity configuration main body and the activity development main body can be effectively simplified, the efficiency of releasing activity configuration is improved, and the activity configuration flow is simplified; and the boundaries of modules in each field are defined, so that the development iteration for the subsequent release activity is facilitated.

In addition, in the existing activity delivery mode, a delivery page needs to be preset based on delivery strategy data, and the preset delivery page is transmitted to a user terminal for displaying when the activity is delivered, so that the delivered content of the delivery page is coarse in granularity, poor in delivery flexibility and pertinence, and flexible and accurate delivery cannot be performed based on a page access request in real time. Compared with the existing preset delivery page, the method provided by the embodiment can flexibly deliver the content in real time based on the user access request, and the granularity of the delivered content is refined, so that the accurate delivery is realized.

A second embodiment of the present application provides an activity delivery method, an implementation subject of the method may be a computing device application running on a network platform server, the computing device application being used for performing activity delivery, fig. 2 is a flowchart of the activity delivery method provided in the second embodiment of the present application, and the method provided in this embodiment is described in detail below with reference to fig. 2. The following description refers to embodiments for the purpose of illustrating the principles of the methods, and is not intended to be limiting in actual use.

As shown in fig. 2, the activity delivery method provided in this embodiment includes the following steps:

s201, based on the access request aiming at the target release page, obtaining target resource bit data corresponding to the target release page and obtaining target release directional data corresponding to the access request.

For example, after the network platform server receives an access request of a user for a target delivery page, target resource bit data corresponding to the target delivery page and target delivery directional data corresponding to the access request are obtained. In this embodiment, the target delivery page may be a shopping guide page of a living service type web application or a web shopping application, and the target resource bit data corresponding to the target delivery page refers to resource bit data set by using the target delivery page as a delivery page of a delivery activity in advance, and may include target network channel data and page block data corresponding to the target delivery page, which are contents predetermined in a delivery activity configuration stage, where the target network channel data is used to represent a network service scene to which the target delivery page belongs, and may define a subject of the delivery activity, including media channel information, business scenario information, and the like to which the target delivery page belongs; the page block data can represent different display areas of the target release page and display function types corresponding to the display areas, namely, the page block data can contain at least one of display position data of the display block preset in the target release page and function attribute data corresponding to the display block. In this embodiment, the display block may be associated with a launch carrier for carrying launch materials, where the type of the launch carrier is matched with the functional attribute data corresponding to the display block, for example, the launch carrier associated with the display block is a component with a red envelope attribute or a component with a special price dish attribute configured for the shopping guide page in advance, and the component with the red envelope attribute or the component with the special price dish attribute is used for displaying red envelope information or special price dish information.

The target delivery targeting data corresponding to the access request refers to the delivery targeting data that can be determined based on the access request, that is, the delivery limiting condition of the delivery activity satisfied by the access request can be determined through the content associated with the access request. In this embodiment, the content associated with the access request is access state data corresponding to the access request, and at least includes one or more of the following data: user attribute data (such as occupation of a user) corresponding to the access request, area attribute data (such as initiating the access request in a certain area of a certain city) corresponding to the access request, time attribute data (such as initiating the access request in a certain specific time period) corresponding to the access request, a network platform identifier (such as initiating the access request through a certain network platform application) corresponding to the access request, and user login state data (such as whether the user initiating the access request is a login user of a specific network platform). Correspondingly, the target delivery orientation data includes at least one of the following: the target delivery activity is directed to a group of users (e.g., the target delivery activity is directed to users of a specific profession), a delivery area (e.g., the target delivery activity is directed to a certain area of a certain city), a delivery time interval corresponding to the target delivery activity (e.g., the target delivery activity is a delivery activity for a certain time period), a network platform (e.g., a delivery activity for a certain network platform), and a user login status (e.g., the target delivery activity is directed to logged-in users or logged-out users).

S202, data searching is carried out based on the target resource bit data and a first index structure which is constructed in advance, and alternative launching activities which are related to a target launching page are determined.

After the target resource bit data corresponding to the target release page is obtained in the above step, the step is used for performing data search based on the target resource bit data and a pre-constructed first index structure, and determining the alternative release activity associated with the target release page, where the first index structure is an index structure mapped from the resource bit data to the activity identifier of the release activity. For example, based on the first index structure, candidate delivery activities that match the target network channel data and match the page block data of the target delivery page are found from the pre-configured delivery activities, or when the target resource bit data corresponding to the target delivery page may also be only the target network channel data corresponding to the target delivery page, based on the first index structure, candidate delivery activities that match the target network channel data are determined from the pre-configured delivery activities.

And S203, performing data search based on the target launching orientation data and a pre-constructed second index structure, and determining target launching activities matched with the target launching orientation data from the alternative launching activities.

After the target delivery orientation data corresponding to the access request is obtained and the alternative delivery activities associated with the target delivery page are determined in the above steps, the step is used for performing data search based on the target delivery orientation data and a pre-constructed second index structure, and determining the target delivery activities matched with the target delivery orientation data from the alternative delivery activities, wherein the second index structure is an index structure mapped to the activity identifiers of the delivery activities from the delivery orientation data.

S204, data searching is carried out based on the activity identification of the target releasing activity and a pre-constructed third index structure, target releasing materials related to the target releasing activity are obtained, and the target releasing materials are released to a target releasing page based on the target resource bit data.

After the target release activity is determined in the above steps, the step is used for performing data search based on the activity identifier of the target release activity and a pre-constructed third index structure to determine a target release material associated with the target release material, and releasing the target release material to a target release page based on the target resource bit data, wherein the third index structure is an index structure mapped to the release material from the activity identifier of the release activity. For example, based on page block data of the target release page (display position data of a display block preset in the target release page and functional attribute data corresponding to the display block), release materials such as red envelope information, special price information, detailed links of goods or merchants, prefabricated picture modules and the like are rendered to the target release page, and the target release page is output to the user terminal for display.

The existing active delivery mode needs to prefabricate a delivery page based on delivery strategy data, the delivery content granularity of the delivery page is coarse, the delivery flexibility and the pertinence are poor, and flexible and accurate delivery can not be carried out based on a page access request in real time. Compared with the existing delivery page preset, the activity delivery method provided by the embodiment can be used for flexibly delivering on the basis of the user access request in real time, the granularity of delivered content is refined, and accurate delivery is realized.

The third embodiment of the present application also provides a data processing apparatus, since the apparatus embodiment is basically similar to the method embodiment, so that the description is relatively simple, and the details of the related technical features can be found in the corresponding description of the method embodiment provided above, and the following description of the apparatus embodiment is only illustrative.

Referring to fig. 3, to understand the embodiment, fig. 3 is a block diagram of a unit of the data processing apparatus provided in the embodiment, and as shown in fig. 3, the data processing apparatus provided in the embodiment includes: a configuration data obtaining unit 301, configured to obtain resource bit data, delivery orientation data, and a delivery material of the configured delivery activity in response to an activity configuration operation of an activity configuration subject based on a delivery domain model, where the delivery domain model includes a resource bit configuration module configured to the resource bit data of the delivery activity, a delivery orientation data configuration module configured to the delivery orientation data of the delivery activity, and a delivery material configuration module configured to the delivery material of the delivery activity; the resource position data are used for representing release addresses corresponding to release activities, the release orientation data are used for representing release limiting conditions corresponding to the release activities, and release materials are used for representing release contents corresponding to the release activities; a mapping relationship establishing unit 302, configured to establish a mapping relationship between an activity identifier of a release activity and resource bit data, release orientation data, and release material.

The above establishing a mapping relationship between the activity identifier of the release activity and the resource bit data, the release orientation data, and the release material includes: the method further includes building a first index structure that maps from the resource bit data to an activity identification of the projected activity, building a second index structure that maps from the projection orientation data to an activity identification of the projected activity, and building a third index structure that maps from the activity identification of the projected activity to the projected material.

The resource bit data includes: throwing network channel data corresponding to the active page to be thrown and page block data of the page to be thrown; or releasing the network channel data corresponding to the active page to be released.

The page block data of the page to be released comprises: and displaying position data of a display block preset in the page to be released and/or functional attribute data corresponding to the display block.

The display blocks are associated with releasing carriers for bearing releasing materials, and the types of the releasing carriers are matched with the functional attribute data corresponding to the display blocks.

The releasing carrier comprises a display component which is preset on a page to be released.

The launch orientation data includes at least one of: releasing activity-oriented user groups; releasing a release area with an activity surface; putting time intervals corresponding to the putting activities; a network platform for which the activity is directed is released; and releasing the user login state corresponding to the activity.

The above-mentioned device still includes: the data obtaining unit is used for obtaining target resource bit data corresponding to the target release page and target release directional data corresponding to the access request based on the access request aiming at the target release page; the alternative delivery activity determining unit is used for searching data based on the target resource bit data and the first index structure and determining alternative delivery activities related to the target delivery page; the target launching activity determining unit is used for searching data based on the target launching orientation data and the second index structure and determining target launching activities matched with the target launching orientation data from the alternative launching activities; and the releasing unit is used for searching data based on the activity identifier of the target releasing activity and the third index structure, acquiring a target releasing material associated with the target releasing activity, and releasing the target releasing material to a target releasing page based on the target resource bit data.

The target resource bit data corresponding to the target delivery page includes: target network channel data corresponding to the target release page and page block data of the target release page; performing data search based on the target resource bit data and the first index structure, and determining alternative launching activities associated with the target launching page, including: and based on the first index structure, finding out alternative delivery activities matched with the target network channel data and matched with the page block data of the target delivery page from the pre-configured delivery activities.

The page block data of the target delivery page includes: and displaying position data of a display block preset in the target release page and/or functional attribute data corresponding to the display block.

The releasing carrier comprises a display component preset on a target releasing page.

The target resource bit data corresponding to the target delivery page includes: target network channel data corresponding to the target delivery page; performing data search based on the target resource bit data and the first index structure, and determining alternative launching activities associated with the target launching page, including: and determining alternative delivery activities matched with the target network channel data from the pre-configured delivery activities based on the first index structure.

The obtaining of the target delivery orientation data corresponding to the access request includes: obtaining access state data corresponding to the access request; and matching the access state data by adopting a preset releasing orientation matching strategy to obtain target releasing orientation data which can be used as releasing limiting conditions corresponding to releasing activities.

The access state data includes at least one of the following data: accessing user attribute data corresponding to the request; accessing the area attribute data corresponding to the request; accessing time attribute data corresponding to the request; a network platform identifier corresponding to the access request; and accessing the user login state data corresponding to the request.

The data processing device provided by the embodiment of the application carries out activity configuration by using the delivery field model, and defines the boundary of each field module in the delivery activity, so that the related data of the delivery activity is divided into resource bit data, delivery directional data and delivery materials according to the functional attributes, the boundary of various related data in the configured delivery activity is clear, the communication cost between an activity configuration main body and an activity development main body can be effectively simplified, the complexity of an activity configuration process is reduced, and the delivery activity configuration efficiency can be improved.

In the embodiments described above, a data processing method and a data processing apparatus are provided, and in addition, a fourth embodiment of the present application also provides an electronic device, which is basically similar to the method embodiment and therefore is described relatively simply, and the details of the related technical features may be obtained by referring to the corresponding description of the method embodiment provided above, and the following description of the electronic device embodiment is only illustrative. The embodiment of the electronic equipment is as follows:

please refer to fig. 4 for understanding the present embodiment, fig. 4 is a schematic view of an electronic device provided in the present embodiment. As shown in fig. 4, the electronic device provided in this embodiment includes: a processor 401 and a memory 402; the memory 402 is used for storing computer instructions for data processing, which when read and executed by the processor 401, perform the following operations: responding to an activity configuration operation of an activity configuration main body based on an input field model, and obtaining configured resource bit data, input directional data and input materials of the input activities, wherein the input field model comprises a resource bit configuration module for configuring the resource bit data of the input activities, an input directional data configuration module for configuring the input directional data of the input activities, and an input material configuration module for configuring the input materials of the input activities; the resource position data are used for representing release addresses corresponding to release activities, the release orientation data are used for representing release limiting conditions corresponding to the release activities, and release materials are used for representing release contents corresponding to the release activities; and establishing a mapping relation between the activity identification of the launching activity and the resource bit data, the launching orientation data and the launching material.

The above-mentioned still includes: based on the access request aiming at the target delivery page, obtaining target resource bit data corresponding to the target delivery page and target delivery directional data corresponding to the access request; performing data search based on the target resource bit data and the first index structure, and determining alternative launching activities related to the target launching page; performing data search based on the target delivery orientation data and the second index structure, and determining target delivery activities matched with the target delivery orientation data from the alternative delivery activities; and performing data search based on the activity identifier of the target release activity and the third index structure, acquiring a target release material associated with the target release activity, and releasing the target release material to a target release page based on the target resource bit data.

By using the electronic device provided by the embodiment, the activity configuration can be performed by using the release domain model, the boundary of each domain module in the release activity is defined, and the related data of the release activity is divided into resource bit data, release directional data and release materials according to the functional attributes, so that the boundary of various related data in the configured release activity is clear, the communication cost between the activity configuration main body and the activity development main body can be effectively simplified, the complexity of the activity configuration process is reduced, and the release activity configuration efficiency can be improved.

In the above embodiments, a data processing method, a data processing apparatus, and an electronic device are provided, and furthermore, a fifth embodiment of the present application also provides a computer-readable storage medium for implementing the data processing method. The embodiments of the computer-readable storage medium provided in the present application are described relatively simply, and for relevant portions, reference may be made to the corresponding descriptions of the above method embodiments, and the embodiments described below are merely illustrative.

The present embodiments provide a computer readable storage medium having stored thereon computer instructions that, when executed by a processor, perform the steps of: responding to an activity configuration operation of an activity configuration main body based on an input field model, and obtaining configured resource bit data, input directional data and input materials of the input activities, wherein the input field model comprises a resource bit configuration module for configuring the resource bit data of the input activities, an input directional data configuration module for configuring the input directional data of the input activities, and an input material configuration module for configuring the input materials of the input activities; the resource position data are used for representing release addresses corresponding to release activities, the release orientation data are used for representing release limiting conditions corresponding to the release activities, and release materials are used for representing release contents corresponding to the release activities; and establishing a mapping relation between the activity identification of the launching activity and the resource bit data, the launching orientation data and the launching material.

Further comprising: based on the access request aiming at the target delivery page, obtaining target resource bit data corresponding to the target delivery page and target delivery directional data corresponding to the access request; performing data search based on the target resource bit data and the first index structure, and determining alternative launching activities related to the target launching page; performing data search based on the target delivery orientation data and the second index structure, and determining target delivery activities matched with the target delivery orientation data from the alternative delivery activities; and performing data search based on the activity identifier of the target release activity and the third index structure, acquiring a target release material associated with the target release activity, and releasing the target release material to a target release page based on the target resource bit data.

By executing the computer instructions stored on the computer-readable storage medium provided by this embodiment, the boundaries of modules in each field in the release activity can be defined, so that the relevant data of the release activity is divided into resource bit data, release orientation data, and release material according to the functional attributes of the relevant data, the boundaries of various relevant data in the configured release activity are clearer, the communication cost between the activity configuration main body and the activity development main body can be effectively simplified, the complexity of the activity configuration process is reduced, and the release activity configuration efficiency can be improved.

The sixth embodiment of the present application further provides an active delivery device, which is substantially similar to the method embodiment, so that the description is simple, and the details of the related technical features can be found in the corresponding description of the method embodiment provided above, and the following description of the device embodiment is only illustrative. Referring to fig. 5, to understand the embodiment, fig. 5 is a block diagram of a unit of the activity delivery device provided in the embodiment, and as shown in fig. 5, the activity delivery device provided in the embodiment includes:

a data obtaining unit 501, configured to obtain target resource bit data corresponding to a target delivery page and obtain target delivery directional data corresponding to an access request based on the access request for the target delivery page; a candidate delivery activity determining unit 502, configured to perform data search based on the target resource bit data and a pre-constructed first index structure, and determine a candidate delivery activity associated with the target delivery page, where the first index structure is an index structure that is mapped from the resource bit data to an activity identifier of the delivery activity; a target delivery activity determining unit 503, configured to perform data search based on the target delivery orientation data and a second index structure that is pre-constructed, and determine a target delivery activity that matches the target delivery orientation data from the candidate delivery activities, where the second index structure is an index structure that is mapped to an activity identifier of the delivery activity from the delivery orientation data; and the delivering unit 504 is configured to perform data search based on the activity identifier of the target delivering activity and a pre-constructed third index structure, acquire a target delivering material associated with the target delivering activity, and deliver the target delivering material to a target delivering page based on the target resource bit data, where the third index structure is an index structure mapped to the delivering material from the activity identifier of the target delivering activity.

The target resource bit data corresponding to the target delivery page includes: target network channel data corresponding to the target release page and page block data of the target release page; performing data search based on target resource bit data and a pre-constructed first index structure, and determining alternative launching activities associated with a target launching page, wherein the steps comprise: and based on the first index structure, finding out alternative delivery activities matched with the target network channel data and matched with the page block data of the target delivery page from the pre-configured delivery activities.

The target resource bit data corresponding to the target delivery page includes: target network channel data corresponding to the target delivery page; performing data search based on target resource bit data and a pre-constructed first index structure, and determining alternative launching activities associated with a target launching page, wherein the steps comprise: and determining alternative delivery activities matched with the target network channel data from the pre-configured delivery activities based on the first index structure.

The access state data includes at least one of the following data: accessing user attribute data corresponding to the request; accessing the area attribute data corresponding to the request; accessing time attribute data corresponding to the request; a network platform identifier corresponding to the access request; accessing user login state data corresponding to the request; correspondingly, the target delivery orientation data includes at least one of the following: a target delivery activity-oriented user group; a target delivery activity-oriented delivery area; a release time interval corresponding to the target release activity; a network platform for which the target delivery activity is directed; and the user login state corresponding to the target delivery activity.

In the above embodiments, an activity delivery method and an activity delivery apparatus are provided, and in addition, a seventh embodiment of the present application further provides an electronic device, which is basically similar to the method embodiment and therefore is described relatively simply, and the details of the related technical features can be obtained by referring to the corresponding description of the method embodiment provided above, and the following description of the electronic device embodiment is only illustrative. The embodiment of the electronic equipment is as follows: please refer to fig. 4 for understanding the present embodiment, fig. 4 is a schematic view of an electronic device provided in the present embodiment. As shown in fig. 4, the electronic device provided in this embodiment includes: a processor 401 and a memory 402; the memory 402 is used to store computer instructions for implementing activity delivery, which when read and executed by the processor 401, perform the following operations: based on the access request aiming at the target delivery page, obtaining target resource bit data corresponding to the target delivery page and target delivery directional data corresponding to the access request; performing data search based on target resource bit data and a pre-constructed first index structure to determine alternative launching activities associated with a target launching page, wherein the first index structure is an index structure which is mapped to activity identification of launching activities from the resource bit data; performing data search based on the target delivery orientation data and a pre-constructed second index structure, and determining target delivery activities matched with the target delivery orientation data from the alternative delivery activities, wherein the second index structure is an index structure mapped to activity identifiers of the delivery activities from the delivery orientation data; and performing data search based on the activity identifier of the target release activity and a pre-constructed third index structure to obtain a target release material associated with the target release activity, and releasing the target release material to a target release page based on target resource bit data, wherein the third index structure is an index structure mapped to the release material from the activity identifier of the release activity.

In the above embodiments, an activity delivery method, an activity delivery apparatus, and an electronic device are provided, and in addition, an eighth embodiment of the present application also provides a computer-readable storage medium for implementing the activity delivery method. The embodiments of the computer-readable storage medium provided in the present application are described relatively simply, and for relevant portions, reference may be made to the corresponding descriptions of the above method embodiments, and the embodiments described below are merely illustrative.

The present embodiments provide a computer readable storage medium having stored thereon computer instructions that, when executed by a processor, perform the steps of: based on the access request aiming at the target delivery page, obtaining target resource bit data corresponding to the target delivery page and target delivery directional data corresponding to the access request; performing data search based on target resource bit data and a pre-constructed first index structure to determine alternative launching activities associated with a target launching page, wherein the first index structure is an index structure which is mapped to activity identification of launching activities from the resource bit data; performing data search based on the target delivery orientation data and a pre-constructed second index structure, and determining target delivery activities matched with the target delivery orientation data from the alternative delivery activities, wherein the second index structure is an index structure mapped to activity identifiers of the delivery activities from the delivery orientation data; and performing data search based on the activity identifier of the target release activity and a pre-constructed third index structure to obtain a target release material associated with the target release activity, and releasing the target release material to a target release page based on target resource bit data, wherein the third index structure is an index structure mapped to the release material from the activity identifier of the release activity.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

1. Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement data storage by any method or technology. The data may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store data that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.

2. As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

Although the present application has been described with reference to the preferred embodiments, it is not intended to limit the present application, and those skilled in the art can make variations and modifications without departing from the spirit and scope of the present application, therefore, the scope of the present application should be determined by the claims that follow.

Claims

1. A data processing method, comprising:

responding to activity configuration operation of an activity configuration main body based on the release field model, and obtaining resource bit data, release orientation data and release materials of the configured release activity;

and establishing a mapping relation between the activity identification of the launching activity and the resource bit data, the launching orientation data and the launching material.

2. The method of claim 1, wherein said establishing a mapping between an activity identification of said placement activity and said asset location data, said placement targeting data, and said placed material comprises: construct a first index structure that maps from the resource bit data to an activity identification of the projected activity, construct a second index structure that maps from the projection targeting data to an activity identification of the projected activity, and construct a third index structure that maps from an activity identification of the projected activity to the projected material.

3. The method of claim 1, wherein the resource bit data comprises: network channel data corresponding to the pages to be launched of the launching activity and page block data of the pages to be launched; or, releasing the network channel data corresponding to the active page to be released.

4. The method of claim 3, wherein the page block data of the page to be dropped comprises: and displaying position data of a preset displaying block in the page to be released and/or functional attribute data corresponding to the displaying block.

5. The method of claim 4, wherein the display block is associated with a drop carrier for carrying the dropped material, and the type of the drop carrier matches the corresponding functional attribute data of the display block.

6. The method of claim 2, further comprising:

based on an access request aiming at a target delivery page, obtaining target resource bit data corresponding to the target delivery page and target delivery directional data corresponding to the access request;

performing data search based on the target resource bit data and the first index structure, and determining alternative launching activities associated with the target launching page;

performing data search based on the target launching orientation data and the second index structure, and determining target launching activities matched with the target launching orientation data from the alternative launching activities;

and performing data search based on the activity identifier of the target release activity and the third index structure, acquiring a target release material associated with the target release activity, and releasing the target release material to the target release page based on the target resource bit data.

7. An activity delivery method, comprising:

performing data search based on the target resource bit data and a pre-constructed first index structure to determine an alternative launching activity associated with the target launching page, wherein the first index structure is an index structure which is mapped to an activity identifier of the launching activity from the resource bit data;

performing data search based on the target launching orientation data and a pre-constructed second index structure, and determining target launching activities matched with the target launching orientation data from the alternative launching activities, wherein the second index structure is an index structure mapped to activity identifications of the launching activities from the launching orientation data;

and performing data search based on the activity identifier of the target release activity and a pre-constructed third index structure to obtain a target release material associated with the target release activity, and releasing the target release material to the target release page based on the target resource bit data, wherein the third index structure is an index structure mapped to the release material from the activity identifier of the release activity.

8. The method of claim 7, wherein the target resource allocation data corresponding to the target delivery page comprises: target network channel data corresponding to the target delivery page and page block data of the target delivery page;

the data searching based on the target resource bit data and a pre-constructed first index structure to determine the alternative launching activity associated with the target launching page comprises: and based on the first index structure, searching out the alternative delivery activities which are matched with the target network channel data and matched with the page block data of the target delivery page from the pre-configured delivery activities.

9. A data processing apparatus, comprising:

the configuration data obtaining unit is used for responding to activity configuration operation of the activity configuration main body based on the release field model and obtaining configured resource bit data, release orientation data and release materials of release activities;

and the mapping relation establishing unit is used for establishing the mapping relation between the activity identifier of the launching activity and the resource bit data, the launching orientation data and the launching material.

10. An active dispensing device, comprising:

the data acquisition unit is used for acquiring target resource bit data corresponding to a target delivery page and target delivery directional data corresponding to an access request based on the access request aiming at the target delivery page;

a candidate delivery activity determining unit, configured to perform data search based on the target resource bit data and a pre-constructed first index structure, and determine a candidate delivery activity associated with the target delivery page, where the first index structure is an index structure that is mapped from the resource bit data to an activity identifier of the delivery activity;

a target delivery activity determining unit, configured to perform data search based on the target delivery orientation data and a second index structure that is constructed in advance, and determine a target delivery activity that matches the target delivery orientation data from the candidate delivery activities, where the second index structure is an index structure that is mapped from the delivery orientation data to an activity identifier of the delivery activity;

and the releasing unit is used for performing data search based on the activity identifier of the target releasing activity and a pre-constructed third index structure, acquiring a target releasing material associated with the target releasing activity, and releasing the target releasing material to the target releasing page based on the target resource bit data, wherein the third index structure is an index structure which is mapped to the releasing material from the activity identifier of the releasing activity.