CN104217346A - Precision advertising equipment and precision advertising method - Google Patents
Precision advertising equipment and precision advertising method Download PDFInfo
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- CN104217346A CN104217346A CN201310214620.0A CN201310214620A CN104217346A CN 104217346 A CN104217346 A CN 104217346A CN 201310214620 A CN201310214620 A CN 201310214620A CN 104217346 A CN104217346 A CN 104217346A
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Abstract
The invention discloses precision advertising equipment and a precision advertising method. The precision advertising equipment consists of a user inquiry module and an advertisement inquiry module, wherein the user inquiry module is used for the advertisement module or the precision advertising equipment to search for user identity information according to IP addresses of users, such as IMEI, IMSI and MSISDN, and the advertisement inquiry module is used to search for related precision advertisement information according to the user identity information, such as user types, user hobbies, etc., after the user inquiry module finds the user identity information. By means of the invention, the problem in related technologies that precision advertising cannot be realized via push according to the detailed information of users is solved, the accuracy and efficiency of advertisement promotion are improved, and the experience of advertising of users is enhanced.
Description
Technical field
The present invention relates to advertisement field and the communications field, in particular to accurate advertisement equipment and accurate advertisement method.
Background technology
Along with the development of mobile wireless technology, higher access bandwidth, better QoS safeguards technique makes the experience of mobile Packet Service be greatly improved, thus facilitates mobile Internet high speed development, current domestic mobile operator builds ripe commercial 3G network, and 4G network is also in planning construction.Become the new main flow buying terminal from user's side angle degree intelligent terminal, the proportion of intelligent terminal in the online terminal of network is also more and more higher.When technical network terminal develops on a large scale, user access very easily can use internet in on-fixed access situation, and passage no longer becomes problem, and on intelligent terminal, various APP application presents explosion type development.
Intelligent terminal has three large operating systems, is respectively iOS, Android, Windows8, wherein Android is the Mobile operating system that Vehicles Collected from Market occupancy is the highest, and main flow APP needs for version corresponding to different operating system exploitation, but APP function is substantially identical.Except some needs charge of APP STORE down load application that iOS system is corresponding, Android and Windows8 down load application is free of charge substantially.Here just there is the problem of a business model, vast APP relies on free mode to promote, a large amount of customers are attracted by bright spot function and free trial, after having attracted huge customers, rely on advertisement to obtain income, APP advertisement be current main be also most important revenue stream.
The advertisement form of mobile APP application comprises: advertisement bar, pop-up advertisement, full frame/half screen advertisement, integration wall, recommendation list.Numerous APP developer and advertisement business are also considering other advertisement form.But have a contradiction here, the existence of advertisement and more frequency can affect the experience of user, reduce even filtering advertisements then can cause affecting current APP business environment from the angle of Consumer's Experience.
Current APP advertisement carries out indiscriminate advertisement pushing to user substantially, and all users see identical ad content, and wherein a large amount of advertising messages belongs to invalid advertisement, and the audient of advertisement pushing does not have corresponding demand at all.Advertiser better pushes effect to reach channel, tend to the propelling movement of more high frequency time, and also tend to insert more advertisement in APP to obtain larger income for APP developer, so add more invalid propelling movement too, invalid propelling movement like this consumes customer flow, be degrading Consumer's Experience, also tie up more wireless network resource simultaneously.If so there is a kind of technology can improve advertisement pushing efficiency, then to user, Virtual network operator, APP developer, advertisement agency, can there is the situation of win-win in advertiser.
Improving pushing efficiency i.e. the accurate advertisement of advertisement, analyzing the hobby of user according to the behavioral data widely of user, potential demand etc., when carrying out advertisement promotion only by the Interests User of the correspondence of the information pushings such as advertisement or potential user.Advertisement industry wishes to improve the efficiency pushed always, such as current position-based information carrys out advertisement, such as push reward voucher etc. according to the positional information of user, but also more limited to the lifting of efficiency, only have and analysis is carried out to user just the most effectively push.
Analysis for user behavior data has several mode:
1) data analysis is collected based on user terminal.The positional information of once nearly recorded user applied by apple, but found by user afterwards, and this behavior corrected by apple.Recording user behavioural information relates to the privacy of user, so just may must carry out when user agrees to, intelligent operating system needs the trust of user as bottom software, has again apple precedent, so operating system generally can not carry out this kind of information and analysis simultaneously.Outside operating system, intelligent terminal also can run APP software, but be difficult to the information of imagination user oneself a download application collection analysis oneself and agree to be reported to third party.
2) common carrier, common carrier is actual knows all information of user, comprises the time, position, application content etc., is Behavior law of grasp user that can be practical, and extrapolates hobby according to these information.
3) Internet service business, has had some to put into practice at present, and when such as electricity is purchased thing, meeting be browsed according to user or consumption recommends the interested commodity of some users' possibilities.But this mode has great limitation, and Internet service is independent of one another, and service provider can only excavate based on the information in self field, imperfect for the analysis of user, such as electric business does not also know the mechanics of user, temporal regularity, internet browsing interest etc.
Seen by the analysis of the mode to user behavior analysis, the information that common carrier is grasped is the most comprehensive, relatively easily carries out.But the fact is the information grasped based on operator at present carries out user behavior analysis and supports accurate advertisement substantially not launching.Here there are some technical matterss:
1) common carrier grasps user basic information, business information, and the user characteristics of these information is Subscriber Numbers, comprise IMSI number, MSISDN, IMEI, also be that feature field carries out search index with IMSI, IMEI or Mobile Subscriber International ISDN Number to carrying out user's portrait after user behavior analysis.
2) iOS, Android, Windows8 tri-the APP advertising flow of type systematic be that APP application is directly carried out alternately with advertisement agency's platform, to APP platform acquisition ad content when APP activates.Flow process is IP-based alternately, and flow process is based on the mutual realization of APP application with advertisement agency, and not carrying can by the user totem information of common carrier identification.
3) after operator carries out user behavior analysis and grasps user's portrait, advertisement agency needs to carry out finding that both systems cannot be docked when accurate advertisement pushes, advertisement agency does not grasp effective user's beacon information (as IMEI, IMSI, MSISDN) follow user's representation data system of operator to dock.
Summary of the invention
APP is applied in when to ask advertising message when mobile network accesses and carries APP identification information, and the IP address information that advertising platform uses according to APP application ad-request is to accurate advertisement device request accurate advertisement information.Accurate advertisement equipment is according to the IP address information searching user's information of user, such as IMEI, IMSI, MSISDN etc., and then these information are returned advertising platform according to these information inquiry accurate advertisement relevant informations, return user totem information, can be IMEI, IMSI simultaneously, MSISDN etc., advertising platform record APP identification information is with the mapping relations of user totem information (IMEI, IMSI, MSISDN etc.).
Carry APP identification information to advertising platform during APP application request advertising message, advertising platform according to APP identification information-enquiry user totem information, as IMEI, IMSI, MSISDN etc., then to accurate advertisement device request accurate advertisement information, carry user totem information.Accurate advertisement equipment is inquired about accurate advertisement relevant information according to user totem information and these information is returned advertising platform
Accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, and form a application's part, schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings: Fig. 1 is the APP advertising flow according to correlation technique, and Fig. 2 is the module map of accurate advertisement equipment, Fig. 3,4,5 is the APP advertising flow of this patent.
Fig. 1 is that the APP of current correlation technique pushes flow process
1) the code module realization embedding advertising agent in APP is generally all passed through in APP advertisement pushing, different advertisement agencies provides different embedded code modules for different Mobile operating systems, and APP developer also embeds relevant agential code module to advertising agent application on stream.The APP developed is distributed to user installation application.Use the code module embedded in APP process automatically to run user, code module sets up contact with the advertising platform of advertising agent automatically, downloads corresponding advertisement content, and carries out advertising display at APP.
2) after advertising platform receives the request of embedded code in APP, carry out respective handling and send response, response may comprise corresponding ad content, shows plan etc.
Fig. 2 is the module map of accurate advertisement equipment
1) accurate advertisement equipment comprises user's enquiry module, according to User IP information inquiry user totem information, as IMSI, IMEI, MSISDN.Wherein user's enquiry module is indispensable module.
2) accurate advertisement equipment comprises advertising inquiry module, and according to user totem information, as IMSI, IMEI, MSISDN queries ad relevant information, such as user related information, class of subscriber, user interest is liked, customer location etc.Advertising inquiry module is optional module.
Fig. 3, Fig. 4, Fig. 5 are the different implementations of accurate advertisement method
Fig. 3 advertising platform realizes the repertoire of accurate advertisement equipment
301) user uses the code module embedded in APP process automatically to run, code module sets up contact with the propelling movement platform of advertising agent automatically, request corresponding contents, APP id information is carried in request, if be mobile network's access, carry mobile access mark, APP id information can produce for APP or be assigned by advertising platform.
302) after advertising platform receives the ad-request of embedded code in APP, advertising platform inquires about this APP id information and user totem information (such as MSISDN, IMSI, IMEI etc.) etc. association, can inquire about according to the information of the storage of self, if inquired, continuing to perform step 304, inquiring about less than then continuing step 303.
303) if do not find mapping relations in step 302 and carry mobile access mark in ad-request, the then IP address information initiated according to APP ad-request of advertising platform, comprise IP address, the inquiring user identification informations such as port numbers, advertising platform record user identifications (MSISDN or IMEI, or IMSI) with the mapping relations of APP ID, then continue to perform step 304.
304) advertising platform is according to user ID (MSISDN, IMSI, IMEI etc.) inquiry accurate advertisement relevant information, and inquiry can be inquired about according to the information of the storage of self, also to other equipment queries, can carry out respective handling after inquiry.
305) advertising platform carries out respective handling, and sends advertising message to APP terminal.
Fig. 4 advertising platform realizes user's enquiry module function of accurate advertisement equipment, and accurate advertisement equipment realizes accurate advertisement functions of modules
401) user uses the code module embedded in APP process automatically to run, code module sets up contact with the propelling movement platform of advertising agent automatically, request corresponding contents, APP id information is carried in request, if be mobile network's access, carry mobile access mark, APPID information can produce for APP or be assigned by advertising platform.
402) after advertising platform receives the ad-request of embedded code in APP, advertising platform inquires about this APP id information and user totem information (such as MSISDN, IMSI, IMEI etc.) etc. association, can carry out inquiring about according to the information of the storage of self also can to other equipment queries, if inquired, continuing to perform step 404, inquiring about less than then continuing step 403.
403) if do not find mapping relations in step 402 and carry mobile access mark in ad-request, the then IP address information initiated according to APP ad-request of advertising platform, comprise IP address, the inquiring user identification informations such as port numbers, can carry out inquiring about according to the information of the storage of self also can to other equipment queries, inquire the mapping relations of rear advertising platform record user identifications (MSISDN or IMEI, or IMSI) with APP ID, then continue to perform step 404.
404) advertising platform sends accurate advertisement request to accurate advertisement equipment, carries user totem information, as IMSI, IMEI, MSISDN etc.
405) inquire about the accurate advertisement relevant information of this user after accurate advertisement equipment receives request according to user totem information, accurate advertisement equipment can be inquired about according to the information of the storage of self, also can to other equipment queries.
406) accurate advertisement equipment sends the response message of accurate advertisement to advertising platform.
407) advertising platform carries out respective handling after receiving response, and transmission pushes content to APP terminal.
Fig. 5 advertising platform does not realize the function of accurate advertisement equipment
501) user uses the code module embedded in APP process automatically to run, code module sets up contact with the propelling movement platform of advertising agent automatically, request corresponding contents, APP id information is carried in request, if be mobile network's access, carry mobile access mark, APP id information can produce for APP or be assigned by advertising platform.
502) after advertising platform receives the ad-request of embedded code in APP, advertising platform inquires about this APP id information and user totem information (such as MSISDN, IMSI, IMEI etc.) etc. association, can carry out inquiring about according to the information of the storage of self also can to other equipment queries.
503) advertising platform sends accurate advertisement request to accurate advertisement equipment, if inquire user totem information in step 502, carries user totem information, as IMSI, IMEI, MSISDN etc.If do not inquire in request the IP address information of carrying APP ad-request and initiating in step 502, comprise IP address, port numbers.
504) after accurate advertisement equipment receives accurate advertisement request, judge whether to comprise user totem information, if comprised, perform step 506, otherwise perform step 505.
505) the IP address information initiated according to APP ad-request of accurate advertisement equipment, comprise IP address, the inquiring user identification informations such as port numbers (MSISDN or IMEI, or IMSI), can carry out inquiring about according to the information of the storage of self also can to other equipment queries.
506) accurate advertisement equipment inquires about accurate advertisement relevant information according to user ID (MSISDN, IMSI, IMEI), and inquiry can be inquired about according to the information of the storage of self, also to other equipment queries, can carry out respective handling after inquiry.
507) accurate advertisement equipment is to the response message pushing platform transmission accurate advertisement, if perform step 505, then comprises user totem information (MSISDN or IMEI, or IMSI) herein.
508) advertising platform carries out respective handling after receiving response, and record APP ID with the mapping relations of user totem information, and sends ad content to APP terminal.
Embodiment
Hereinafter also describe the present invention in detail with reference to accompanying drawing in conjunction with the embodiments.It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.
Embodiments provide a kind of accurate advertisement equipment and accurate advertisement method.First, accurate advertisement equipment can be the advertising platform of current APP advertising service end, also can be newly-built accurate advertisement platform.Accurate advertisement equipment, when APP client or advertising platform request accurate advertisement, according to IP address inquiring user identification information, and then is inquired about smart advertisement and is sent relevant information.Describe in detail below by embodiment.
Fig. 2 is the structured flowchart of the accurate advertisement equipment according to the embodiment of the present invention, and as shown in Figure 2, this equipment comprises user's enquiry module and advertising inquiry module, is specifically introduced below to this structure.
User's enquiry module, for carrying APP id information when APP client-requested advertising message, advertising platform is when inquiring user totem information according to APP ID, advertising platform self perform accurate advertisement functions of the equipments or to accurate advertisement equipment query accurate advertisement information time, user's enquiry module that accurate advertisement functions of the equipments comprise is according to User IP information inquiry user totem information, as IMSI, IMEI, MSISDN.Inquiry can be carried out inquiring about or inquiring about to other equipment according to self record data message.
Advertising inquiry module, for after user's enquiry module inquires user totem information, according to user totem information inquiry accurate advertisement relevant information.
Pass through above-described embodiment, when APP performs propelling movement, follow and inquire accurate advertisement information according to the IP address information of terminal APP and perform accurate advertisement, help to improve APP advertisement accuracy and overall system efficiency, and strengthen customer service experience by reducing invalid advertisement.
Fig. 3 is the process flow diagram of the accurate method for pushing according to the embodiment of the present invention, and as shown in Figure 3, the method comprises the following steps (step 301-step 305):
Step 301, user uses the code module embedded in APP process automatically to run, and APP obtains APP id information, can be produced and confirm through advertising platform or directly distributed by advertising platform by APP.APP ID is with terminal binding, and the terminal of each installation APP has unique APP ID, has APP ID can uniquely recognize this terminal.Install different APP in a terminal, different APP can have different APP ID, and a terminal corresponding A PP1 has APP ID1, corresponding A PP2 has APP ID2, have and have multiple APP ID simultaneously, independently of one another, but correspond to same APP then a terminal only have an APP ID uniquely to identify.
APP needs to detect current network insertion condition before being applied in and running advertisement merge module, identifies whether as mobile network's access (such as: 3G network, 4G network etc.).
Code module sets up contact with the propelling movement platform of advertising agent automatically, request respective advertisement information, carry APP id information in request, if be mobile network's access, carry mobile access mark.
Step 302, advertising platform is inquired about after receiving request, according to APP id information inquiring user identification information (MSISDN or IMSI or IMEI), if inquire about less than and carry mobile access mark in request, execution step 303, otherwise jump procedure 304.
Step 303, advertising platform is according to APP IP information inquiry user totem information.APP IP information is the IP address that uses when following advertising platform to communicate of APP and port.Can unique identification user in IPV6 network ip address, IPV4 then IP address of terminal may map through NAT, should be IP address space deficiency and cause the possibility public IP address of multiple user in net, within the scope of certain hour, IP address adds port numbers ability unique identification user.Advertising platform adds port information inquiring user identification information according to IP address, and user totem information can be any one in MSISDN, IMEI, IMSI, and this thrin can unique identification user, and in the operator network as user ID.
Advertising platform is according to the IP information inquiry user totem information of user, and advertising platform can be inquired about the database of self or inquire about as Provider Equipment.May be there is the flow processs such as other preposition authentication managements in inquiry, this patent only pays close attention to the relevant process of accurate advertisement.
According to IP information inquiry user totem information.Here need carrier network to inquire about according to IP address assignment record before the networking situation of self, system can be retained by internet daily record, or fire wall, GGSN, PDN-GW, WAP/WEB GW etc.User ID identity information can be obtained, such as MSISDN, IMSI, IMEI etc. by inquiry.Can be that IP address assignment information is sent to advertising platform by Provider Equipment or operating facilities provides query interface.
Step 304, after advertising platform inquires user totem information, inquiry accurate advertisement information, inquires about according to user totem information, and advertising platform can be inquired about the database of self or inquire about as Provider Equipment.May be there is the flow processs such as other preposition authentication managements in inquiry, this patent is only paid close attention to and precisely pushed relevant process.
If fail in step 302 to inquire user totem information according to APP ID, then this place does not carry out accurate advertisement relevant treatment, and advertising platform carries out past same treatment.
The information of accurate advertisement may have polytype: A) user behavior analysis whole result (such as whole user portrait information); B) the increment change (the portrait change in such as user two weeks) of user behavior analysis in setting-up time sheet is asked; C) concrete ad content or advertisement and identifier.
For A, category-B mode, the concrete outcome of the user behavior analysis of advertising platform request, and the execution deciding propelling movement in its sole discretion.For C class mode, need advertising platform in advance by the delivery of content of Current ad to operator's platform, by operator's platform, all pushed information are classified, and according to user draw a portrait determine to user advertising promote particular content.
Here Provider Equipment is just in order to the address that flow process describes, and actual capabilities are individual equipment or platform, or combines the function in common complete cost flow by multiple equipment.
Step 305, advertising platform carries out respective handling according to accurate advertisement information, and sends response to APP client.If in step 303 according to IP information inquiry to user totem information, then advertising platform needs to record the APP id information mapping relations with user totem information, so that follow-up business flow process can inquire user totem information according to APP ID.
Fig. 4 is the process flow diagram of the accurate advertisement method according to the embodiment of the present invention, and as shown in Figure 4, the method comprises the following steps (step 401-step 407):
Step 401, user uses the code module embedded in APP process automatically to run, and APP obtains APP id information, can be produced and confirm through advertising platform or directly distributed by advertising platform by APP.APP ID is with terminal binding, and the terminal of each installation APP has unique APP ID, has APP ID can uniquely recognize this terminal.Install different APP in a terminal, different APP can have different APP ID, and a terminal corresponding A PP1 has APP ID1, corresponding A PP2 has APP ID2, have and have multiple APP ID simultaneously, independently of one another, but correspond to same APP then a terminal only have an APP ID uniquely to identify.
APP needs to detect current network insertion condition before being applied in and running advertisement merge module, identifies whether as mobile network's access (such as: 3G network, 4G network etc.).
Code module sets up contact with the propelling movement platform of advertising agent automatically, request respective advertisement information, carry APP id information in request, if be mobile network's access, carry mobile access mark.
Step 402, advertising platform is inquired about after receiving request, according to APP id information inquiring user identification information (MSISDN or IMSI or IMEI), if inquire about less than and carry mobile access mark in request, execution step 403, otherwise jump procedure 404.
Step 403, advertising platform is according to APP IP information inquiry user totem information.APP IP information is the IP address that uses when following advertising platform to communicate of APP and port.Can unique identification user in IPV6 network ip address, IPV4 then IP address of terminal may map through NAT, should be IP address space deficiency and cause the possibility public IP address of multiple user in net, within the scope of certain hour, IP address adds port numbers ability unique identification user.Advertising platform adds port information inquiring user identification information according to IP address, and user totem information can be any one in MSISDN, IMEI, IMSI, and this thrin can unique identification user, and in the operator network as user ID.
Advertising platform is according to the IP information inquiry user totem information of user, and advertising platform can be inquired about the database of self or inquire about as Provider Equipment.May be there is the flow processs such as other preposition authentication managements in inquiry, this patent only pays close attention to the relevant process of accurate advertisement.
According to IP information inquiry user totem information.Here need carrier network to inquire about according to IP address assignment record before the networking situation of self, system can be retained by internet daily record, or fire wall, GGSN, PDN-GW, WAP/WEB GW etc.User ID identity information can be obtained, such as MSISDN, IMSI, IMEI etc. by inquiry.Can be that IP address assignment information is sent to advertising platform by Provider Equipment or operating facilities provides query interface.
Advertising platform records APP ID with the mapping relations between user ID after inquiring user totem information.
Step 404, advertising platform sends accurate advertisement request to accurate advertisement equipment, and carrying user totem information, may be one of MSISDN, IMEI, IMSI.
If do not inquire user totem information in step 402 and do not carry mobile access mark, do not carry out accurate advertisement process herein, advertising platform carries out with process in the past.
Step 405, after accurate advertisement equipment receives message, inquires about according to user totem information, and accurate pushing equipment can be inquired about the database of self or inquire about as Provider Equipment.May be there is the flow processs such as other preposition authentication managements in inquiry, this patent is only paid close attention to and precisely pushed relevant process.
The information of accurate propelling movement may have polytype: A) user behavior analysis whole result (such as whole user portrait); B) the increment change (the portrait change in such as user two weeks) of user behavior analysis in setting-up time sheet is asked; C) concrete ad content or advertisement and identifier.
For A, category-B mode, precisely closes the concrete outcome of the user behavior analysis of high device request, and decides the execution of propelling movement in its sole discretion.For C class mode, need accurate advertisement equipment in advance the ad content of current propelling movement to be passed to Provider Equipment, by operator's platform, all advertising messages classified, and according to user draw a portrait determine to user advertising push particular content.
Here Provider Equipment is just in order to the address that flow process describes, and actual capabilities are individual equipment or platform, or combines the function in common complete cost flow by multiple equipment.
Step 406, accurate advertisement equipment sends accurate advertisement information to advertising platform.
Step 407, advertising platform carries out respective handling according to accurate advertisement information, and sends response to APP client.
Fig. 5 is the process flow diagram of the accurate method for pushing according to the embodiment of the present invention, and as shown in Figure 4, the method comprises the following steps (step 501-step 507):
Step 501, user uses the code module embedded in APP process automatically to run, and APP obtains APP id information, can be produced and confirm through advertising platform or directly distributed by advertising platform by APP.APP ID is with terminal binding, and the terminal of each installation APP has unique APP ID, has APP ID can uniquely recognize this terminal.Install different APP in a terminal, different APP can have different APP ID, and a terminal corresponding A PP1 has APP ID1, corresponding A PP2 has APP ID2, have and have multiple APP ID simultaneously, independently of one another, but correspond to same APP then a terminal only have an APP ID uniquely to identify.
APP needs to detect current network insertion condition before being applied in and running advertisement merge module, identifies whether as mobile network's access (such as: 3G network, 4G network etc.).
Code module sets up contact with the propelling movement platform of advertising agent automatically, request respective advertisement information, carry APP id information in request, if be mobile network's access, carry mobile access mark.
Step 502, advertising platform is inquired about after receiving request, according to APP id information inquiring user identification information (MSISDN or IMSI or IMEI), if inquire about less than and do not carry mobile access mark in request, execution, with process in the past, does not carry out accurate advertisement process.
Step 503, advertising platform sends accurate advertisement request to accurate advertisement equipment, if inquire user totem information in step 502, comprising user totem information does not need to comprise IP information, if do not inquire and carry mobile access mark, then carry the IP information of APP in request, comprise IP address and port numbers.
Step 504, accurate advertisement equipment judges whether to comprise user totem information after receiving accurate advertisement request, if reported, redirect performs step 505, if do not comprise user totem information only comprise APP IP information, needs according to IP information inquiry user totem information.
APP IP information is the IP address that uses when following advertising platform to communicate of APP and port.Can unique identification user in IPV6 network ip address, IPV4 then IP address of terminal may map through NAT, should be IP address space deficiency and cause the possibility public IP address of multiple user in net, within the scope of certain hour, IP address adds port numbers ability unique identification user.Advertising platform adds port information inquiring user identification information according to IP address, and user totem information can be any one in MSISDN, IMEI, IMSI, and this thrin can unique identification user, and in the operator network as user ID.
Accurate advertisement equipment, according to the IP information inquiry user totem information of user, can inquire about database or the inquiry of picture Provider Equipment of self.May be there is the flow processs such as other preposition authentication managements in inquiry, this patent only pays close attention to the relevant process of accurate advertisement.
According to IP information inquiry user totem information.Here need carrier network to inquire about according to IP address assignment record before the networking situation of self, system can be retained by internet daily record, or fire wall, GGSN, PDN-GW, WAP/WEB GW etc.User ID identity information can be obtained, such as MSISDN, IMSI, IMEI etc. by inquiry.Can be that IP address assignment information is sent to accurate advertisement equipment by Provider Equipment or operating facilities provides query interface.
Step 505, accurate advertisement equipment carries out inquiry accurate advertisement information according to user ID, and accurate advertisement equipment can be inquired about the database of self or inquire about as Provider Equipment.May be there is the flow processs such as other preposition authentication managements in inquiry, this patent only pays close attention to the relevant process of accurate advertisement.
The information of accurate advertisement may have polytype: A) user behavior analysis whole result (such as whole user portrait); B) the increment change (the portrait change in such as user two weeks) of user behavior analysis in setting-up time sheet is asked; C) concrete ad content or advertisement ID.
For A, category-B mode, the concrete outcome of the user behavior analysis of accurate advertisement device request, and the execution deciding propelling movement in its sole discretion.For C class mode, need to push accurate advertisement equipment in advance by the delivery of content of Current ad to Provider Equipment, by operator's platform, all advertising messages are classified, and draw a portrait the particular content determining to push user advertising according to user.
Here Provider Equipment is just in order to the address that flow process describes, and actual capabilities are individual equipment or platform, or combines the function in common complete cost flow by multiple equipment.
Step 506, accurate advertisement equipment sends accurate advertisement information to advertising platform.If in step 504 according to APP IP information inquiry to user totem information; need to carry user totem information herein.
Step 507, advertising platform carries out respective handling according to accurate advertisement information, and sends response to APP client.Record the mapping relations of APP id information and user totem information simultaneously.
As can be seen from the above description, the present invention compared with prior art, can the inquiry of user ID be carried out at advertising platform self or be carried out the inquiry of user ID by IP address to accurate advertisement equipment, and accurate advertisement information can be inquired about according to user ID, help to submit advertisement accuracy.
Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each module or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on network that multiple calculation element forms, alternatively, they can realize with the executable program code of calculation element, thus, they can be stored and be performed by calculation element in the storage device, and in some cases, step shown or described by can performing with the order be different from herein, or they are made into each functional module respectively, or the multiple module in them or step are made into individual module to realize.Like this, the present invention is not restricted to any specific hardware and software combination.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (14)
1. an accurate advertisement equipment, is characterized in that, comprising:
User's enquiry module, for inquiring user totem information (including but not limited to IMSI, IMEI, MSISDN) according to APP relevant information before advertisement pushing, can inquire about other information according to user totem information.
Advertising inquiry module, for pushing relevant information according to Subscriber Number queries ad.
User's enquiry module is the essential module of accurate advertisement equipment, and advertising inquiry module is optional module.
2. accurate advertisement equipment according to claim 1, is characterized in that, described user's enquiry module comprises:
Query unit, for when detecting that user accesses mobile network and uses IP information, according to IP information inquiry user number information.
3. accurate advertisement equipment according to claim 1, is characterized in that, described accurate advertisement equipment is the advertising equipment of the server of APP developer, advertising agent, or the equipment in operator's net, or in many ways public equipment.
4. a method for accurate advertisement, is characterized in that, comprising:
When mobile APP sets up contact with advertising platform, send ad-request to advertising platform, advertising platform carries out the information inquiry of accurate advertisement, or advertising platform carries out the information inquiry of accurate advertisement to accurate advertisement equipment.Wherein advertising platform or accurate advertisement platform are the equipment described in any one of claims 1 to 3.
5. method according to claim 4, is characterized in that, accurate advertisement equipment helps advertising platform to carry out the inquiry of accurate advertisement information, and method of telling also comprises:
Described APP client sends ad-request message to advertising platform, carries APP identification information in message.
Described advertising platform sends ad response message to APP client.
6. method according to claim 5, is characterized in that, advertising platform carries out user totem information inquiry, according to APP identification information-enquiry user totem information.If inquired, advertising platform is according to user totem information inquiry accurate advertisement information.
7. method according to claim 6, it is characterized in that, advertising platform cannot inquire user totem information according to APP mark, the IP relevant information that then advertising platform uses according to APP carries out user ID inquiry, and what inquire that rear recording user identification information identifies with APP associates and inquire about accurate advertisement information according to user totem information.
8. method according to claim 5, method according to claim 5, is characterized in that, advertising platform carries out user profile inquiry, according to APP identification information-enquiry Subscriber Number.
Advertising platform sends accurate advertisement request message to accurate advertisement equipment, inquiry accurate advertisement information.
Accurate advertisement information is returned after accurate advertisement equipment processes.
9. method according to claim 8, it is characterized in that, advertising platform cannot inquire user totem information according to APP mark, the IP relevant information that then advertising platform uses according to APP carries out user ID inquiry, and what inquire that rear recording user identification information identifies with APP associates and inquire about accurate advertisement information according to user totem information.
10. method according to claim 8, is characterized in that, carries user ID in accurate advertisement request message, may be including but not limited to IMSI, MSISDN, IMEI.
11. methods according to claim 5, is characterized in that, advertising platform sends accurate advertisement request message to accurate advertisement equipment, inquiry accurate advertisement information.
Accurate advertisement information is returned after accurate advertisement equipment processes.
12. methods according to claim 11, is characterized in that, carry user profile in accurate advertisement request message, and may to be correlated with IP information or user ID for APP, may be including but not limited to IMSI, MSISDN, IMEI.
13. methods according to claim 11, is characterized in that, write user totem information in accurate advertisement corresponding message, may be including but not limited to IMSI, MSISDN, IMEI.
14. methods according to claim 11, is characterized in that, advertising platform receives associating of the corresponding rear record APP identification information of accurate advertisement and user totem information.
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