CN105450778B - Information transmission system - Google Patents
Information transmission system Download PDFInfo
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- CN105450778B CN105450778B CN201511024422.3A CN201511024422A CN105450778B CN 105450778 B CN105450778 B CN 105450778B CN 201511024422 A CN201511024422 A CN 201511024422A CN 105450778 B CN105450778 B CN 105450778B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The present invention relates to a kind of information transmission systems, comprising: user terminal, Information Push Server, identification device and display；The identification device is set over the display, and the Information Push Server obtains the record characteristic information of user by the account of user terminal；The identification device obtains the presence feature information of the user near display, and is transmitted to Information Push Server；Information Push Server matches presence feature information with record characteristic information, finds out the user by display, and obtain the information of interest of the user；Information Push Server plays out the display that pushed information relevant to the information of interest pushes near the user.Through the above technical solution, the display that information transmission system of the invention can select pushed information relevant to the information of interest of specific user to push near the user plays out, the demand for meeting specific user improves the effect of publicity of information transmission system.
Description
Technical field
The present invention relates to internet works software technical fields, more particularly to a kind of information transmission system.
Background technique
Push technology mainly searches for information, filtering information according to the interest of user, and is pushed to user, helps
User expeditiously excavates valuable information.Due to the rapidity and accuracy of push technology, the application range of push technology
Also more and more extensive, such as advertisement putting field.
Differentiation, personalization, diversified demand is presented in order to meet active user group in existing information push, has adopted
With accurate method for pushing, specific requirement is: accurately the segmenting market, accurately understands user demand, accurately positioning target use
Family and accurately information communication.Such as in advertisement dispensing, by the advertising device of different location, according to the spy of customers
Point pushes different information, and better advertising effect may be implemented.
But existing information transmission system is that section is pushed away according to the sequence arranged in advance at every fixed time mostly
Different information is sent, does so and appears in the case where showing same content in regular time section, or see that these are pushed away
The user of breath of delivering letters to the information pushed and loses interest in fact, these situations can cause the dislike of user, be unable to reach and answer
Some the effect of publicity.
Summary of the invention
Based on this, it is necessary to for the technical problem that the effect of publicity of above-mentioned existing information transmission system is poor, provide
A kind of information transmission system.
A kind of information transmission system, comprising: user terminal, Information Push Server, identification device and display；
The identification device is set over the display, for detecting the characteristic information of the user near display；
The Information Push Server obtains the record characteristic information of user by the user account of user terminal；Wherein,
The user account uniquely identifies different users；
The identification device is used to obtain the presence feature information of the user near display, and is transmitted to information push
Server；
The Information Push Server matches the presence feature information with the record characteristic information, finds out
The user by display, and obtain the information of interest of the user；
The Information Push Server pushes to pushed information relevant to the information of interest near the user
Display plays out.
Above- mentioned information supplying system, the Information Push Server are special by the record that the account of user terminal obtains user
Reference breath, identification device obtain the presence feature information of the user near display, and are transmitted to Information Push Server, institute
It states Information Push Server and matches the presence feature information with the record characteristic information, find out described by aobvious
Show the user of device, and obtains the information of interest of the user；It finally will be with the information of interest phase by Information Push Server
The display that the pushed information of pass pushes near the user plays out.Through the above technical solutions, information of the invention pushes away
The demand for sending system to can satisfy specific user selects pushed information relevant to the information of interest of specific user to push to this
Display near user plays out, and is conducive to the effect of publicity for improving information transmission system.
Detailed description of the invention
Fig. 1 is the structural schematic diagram of the information transmission system of one embodiment of the present of invention；
Fig. 2 is the structural schematic diagram of the information transmission system of another embodiment of the invention；
Fig. 3 is the working principle diagram of the information transmission system of another embodiment of the invention.
Specific embodiment
In order to further illustrate the effect of technological means adopted by the present invention and acquirement, with reference to the accompanying drawing and preferably
Embodiment carries out clear and complete description to technical solution of the present invention.
As shown in FIG. 1, FIG. 1 is the structural schematic diagrams of the information transmission system of one embodiment of the present of invention；In this implementation
In example, comprising: user terminal 101, Information Push Server 102, identification device 103 and display 104；
The identification device 103 is set over the display, for detecting the characteristic information of the user near display 103；
The Information Push Server 102 obtains the record characteristic information of user by the user account of user terminal 101；
Wherein, the user account uniquely identifies different users；
The identification device 103 is used to obtain the presence feature information of the user near display 101, and is transmitted to letter
Cease push server 102；
The Information Push Server 102 matches the presence feature information with the record characteristic information, looks into
The user by display 101 is found out, and obtains the information of interest of the user；
The Information Push Server 102 pushes to pushed information relevant to the information of interest near the user
Display 101 play out.
Above- mentioned information supplying system, the Information Push Server are special by the record that the account of user terminal obtains user
Reference breath, identification device obtain the presence feature information of the user near display, and are transmitted to Information Push Server, institute
It states Information Push Server and matches the presence feature information with the record characteristic information, find out described by aobvious
Show the user of device, and obtains the information of interest of the user；It finally will be with the information of interest phase by Information Push Server
The display that the pushed information of pass pushes near the user plays out.Through the above technical solutions, information of the invention pushes away
The demand for sending system to can satisfy specific user selects pushed information relevant to the information of interest of specific user to push to this
Display near user plays out, and is conducive to the effect of publicity for improving information transmission system.
As shown in Fig. 2, Fig. 2 is the structural schematic diagram of the information transmission system of another embodiment of the invention；In this reality
It applies in example, institute's identification device 103 includes: microphone 1031 and camera 1032；
The microphone 1031 is used to obtain the acoustic information of the user near display, and the camera 1032 is for obtaining
Take the image information of the user near display.
Above- mentioned information supplying system obtains the scene of the user near display by microphone 1031 and camera 1032
Characteristic information, then the presence feature information that will acquire are matched with the record characteristic information, are accurately found aobvious by this
Show the user of device, and obtain the information of interest of the user, then pushed information relevant to the information of interest of the user is pushed away
It send the display to the user to play out, the user can be made to get interested pushed information, effectively improved
The effect of publicity of information transmission system.
Information transmission system of the invention in one of the embodiments, the Information Push Server 102 is for obtaining
The record characteristic information for the user account number that user terminal logs in, and obtain information of interest；
Wherein, the information of interest include user search for recently entry, browsing webpage and the message of concern etc.
Deng.
Information transmission system of the invention in one of the embodiments, the Information Push Server 102 are used for: for
User distributes unique account, for identifying different users.
Information transmission system of the invention in one of the embodiments, the presence feature information includes: acoustic information
And image information.
Above- mentioned information supplying system, Information Push Server is that each user distributes a unique account, logical in user
After crossing user terminal login user account, user can record personal characteristic information, such as gender, body on user account
High, hobby, speciality etc., are also possible to photo or acoustic information, are referred to as record characteristic information in the present invention, these notes
Record characteristic information is used to identify different users；In addition, when user by user terminal browse some interested webpages or
When paying close attention to interested information, Information Push Server 102 can obtain the interested information of the user by the user account,
Reference frame is provided for subsequently selected pushed information.
Information transmission system of the invention in one of the embodiments, the Information Push Server 102 can also be used
In:
The position of display 104 is obtained, and is pushed away pushed information relevant to the information of interest according to the position
Send the display 104 to the user.
Above- mentioned information supplying system can be realized the accurate push of information, since the pushed information is according to the user
Information of interest selection push, that is, information that is that user needs or liking, it can really meet the needs of users, have
Improve to effect the effect of publicity of pushed information system.
Information transmission system of the invention in one of the embodiments, the Information Push Server 102 can also be used
In:
The current information of interest of user account number is obtained in real time, and the push is updated according to the information of interest and is believed
Breath.
Above- mentioned information supplying system obtains the current letter interested of user account by Information Push Server 102 in real time
Breath, and according to the information of interest real-time update pushed information obtained in real time, the real-time of pushed information is fully presented, is kept away
Exempt from the dislike for causing user.
Information transmission system of the invention in one of the embodiments, the Information Push Server 102 can also be used
In:
The site environment information near display 104 is obtained by the identification device 103, is believed according to the site environment
Breath plays the pushed information；Wherein, the site environment information includes live sound information and scene image information.
Above- mentioned information supplying system, Information Push Server 102 can be selected according to the site environment information near display
Select be appropriate to the site environment broadcasting pushed information play out.
Information transmission system of the invention in one of the embodiments, the Information Push Server 102 can also be used
In:
Receive the effect assessment that user sends, wherein the effect assessment is that user passes through user terminal to pushed information
The effect assessment information of input, or over the display for the effect assessment information of pushed information input.
Above- mentioned information supplying system, the effect assessment that the available user of Information Push Server 102 sends are referred to herein
Effect assessment can be user to the global scope assessment of the pushed information, comprising: result of broadcast plays form, in broadcasting
Hold etc., it can also propose constructive suggestion, timely, comprehensive convenient for the enterprises and institutions of the pushed information or individual,
User is objectively understood to the effect assessment of the pushed information.
Above- mentioned information supplying system can convert different pushed information contents according to different user flexibilities, have
It is at low cost, be easily achieved, advantage convenient for safeguarding.
Information transmission system of the invention in one of the embodiments, the pushed information can be advertising information,
That is, it is possible to push some group's features of being suitable for according to the user of different groups using above- mentioned information supplying system
Advertising information effectively improves the effect of publicity of advertising information.
Above- mentioned information supplying system can according to the characteristic information of the user Jing Guo advertisement machine, by with the use Jing Guo advertisement machine
The relevant pushed information of the information of interest at family pushes in the advertisement machine of user's process, realizes the accurate dispensing of advertisement；Separately
Outside, show the interested ad content of user in the advertisement machine passed through due to user, really meet the demand of user,
It ensure that the effect of publicity of launched advertisement；Further, gray investment is reduced.Furthermore utilize information of the invention
Supplying system carrys out advertisement, not only increases the advertising effect of existing advertisement machine；Moreover, also avoiding due to existing
Advertisement machine maintenance cost it is high, advertising resource replacement cost is high, replacement difficulty is big and maintenance affects advertisement not in time etc.
The generation of the case where the effect of publicity.
As shown in figure 3, Fig. 3 is the working principle diagram of the information transmission system of another embodiment of the invention, in this reality
It applies in example, information transmission system includes: user terminal 201, Information Push Server 202, identification device 203 and display 204,
The identification device 203 is set on display 204, and the identification device 203 includes camera 2031 and microphone 2032.
In practical applications, user terminal 201 can be the intelligent terminals such as mobile phone, notebook, tablet computer, identification device
203 can also include, as other identification devices such as fingerprint recognition, pupil identifications, as long as can be used to identify different users
It may be used in information transmission system of the invention.
In information transmission system of the invention, Information Push Server 102 can uniquely set up one for each user
User account, when user logs in the account of oneself by user terminal 201, user can recorde the characteristic information of itself, than
Such as, gender, hobby, interested people/object/thing etc., can also record oneself image information and acoustic information, in the present invention
These middle information are referred to as record characteristic information, and Information Push Server 102 can accurately be identified according to these record characteristic informations
Each user, and the interested information of user is pushed for each user.
As shown in Figure 3, it is assumed that the user occurs near First display, and at this moment, Information Push Server 102 passes through
The user account of user terminal 201 obtains record characteristic information, such as photo of the user etc., on First display 204
Identification device 203 obtain the presence feature information of the user, image information and acoustic information including the user, and be transferred to
Information Push Server 202；The Information Push Server 202 is according to the presence feature information and the record characteristic information
It is matched, if successful match, so that it may accurately find out the user, then obtain the user's by the user account of the user
Information of interest；Finally, the Information Push Server 202 pushes pushed information relevant to the information of interest of the user
Display to the user, i.e. First display play out.In addition, the identification on the First display 204 fills
Site environment information near display 204 can also be obtained by setting 203, and according to the site environment information, pass through suitable side
Formula plays the pushed information.
Through the above technical solutions, information transmission system of the invention can satisfy the demand of specific user, selection and spy
Determine the display that the relevant pushed information of information of interest of user pushes near the user to play out, is conducive to improve letter
Cease the effect of publicity of supplying system.
Each technical characteristic of embodiment described above can be combined arbitrarily, for simplicity of description, not to above-mentioned reality
It applies all possible combination of each technical characteristic in example to be all described, as long as however, the combination of these technical characteristics is not deposited
In contradiction, all should be considered as described in this specification.
The embodiments described above only express several embodiments of the present invention, and the description thereof is more specific and detailed, but simultaneously
It cannot therefore be construed as limiting the scope of the patent.It should be pointed out that coming for those of ordinary skill in the art
It says, without departing from the inventive concept of the premise, various modifications and improvements can be made, these belong to protection of the invention
Range.Therefore, the scope of protection of the patent of the invention shall be subject to the appended claims.
Claims (9)
1. a kind of information transmission system characterized by comprising user terminal, Information Push Server, identification device and display
Device, the identification device are set over the display；
The Information Push Server obtains the record characteristic information of user by the user account of user terminal；Wherein, described
User account is for uniquely identifying different user；
The identification device is used to obtain the presence feature information of the user near display, and is transmitted to Information Push Service
Device；
The Information Push Server matches the presence feature information with the record characteristic information, find out by
The user of display, and obtain the information of interest of the user；
Pushed information relevant to the information of interest is pushed to the display near the user by the Information Push Server
Device plays out；
The Information Push Server is also used to: obtaining the position of display, and will be with the letter interested according to the position
It ceases relevant pushed information and pushes to display near the user.
2. information transmission system according to claim 1, which is characterized in that the Information Push Server is used for:
Unique user account is distributed for user, for identifying different users.
3. information transmission system according to claim 1, which is characterized in that the presence feature information includes: sound letter
Breath and image information.
4. information transmission system according to claim 1, which is characterized in that the identification device includes:
Microphone and camera；
The microphone is used to obtain the acoustic information of the user near display, and is transmitted to Information Push Server；
The camera is used to obtain the image information of the user near display, and is transmitted to Information Push Server.
5. information transmission system according to claim 1, which is characterized in that the Information Push Server is used for:
The record characteristic information for the user account that user terminal logs in is obtained, and obtains information of interest；
Wherein, the information of interest includes entry, the webpage of browsing and the message of concern that user searches for recently.
6. information transmission system according to claim 5, which is characterized in that the Information Push Server is also used to:
The current information of interest of user account is obtained in real time, and the pushed information is updated according to the information of interest.
7. information transmission system according to claim 1, which is characterized in that the Information Push Server is also used to:
The site environment information near display is obtained by the identification device, and institute is played according to the site environment information
State pushed information；Wherein, the site environment information includes live sound information and scene image information.
8. information transmission system according to claim 1, which is characterized in that the Information Push Server is also used to:
Receive the effect assessment that user sends, wherein the effect assessment is that user inputs pushed information by user terminal
Effect assessment information, or over the display for pushed information input effect assessment information.
9. information transmission system according to claim 1, it is characterised in that: the pushed information is advertising information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201511024422.3A CN105450778B (en) | 2015-12-29 | 2015-12-29 | Information transmission system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201511024422.3A CN105450778B (en) | 2015-12-29 | 2015-12-29 | Information transmission system |
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| CN105450778A CN105450778A (en) | 2016-03-30 |
| CN105450778B true CN105450778B (en) | 2019-02-15 |
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| CN201511024422.3A Active CN105450778B (en) | 2015-12-29 | 2015-12-29 | Information transmission system |
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Families Citing this family (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105844502A (en) * | 2016-05-20 | 2016-08-10 | 广州市莱麦互联网科技有限公司 | Information release method, device and system based on cloud and positioning technology |
| CN106204123A (en) * | 2016-07-01 | 2016-12-07 | 深圳中兴网信科技有限公司 | The method for pushing of advertising message and device |
| CN106230910A (en) * | 2016-07-22 | 2016-12-14 | 深圳天珑无线科技有限公司 | A kind of information conveyance method and terminal |
| CN106303628B (en) * | 2016-09-23 | 2020-06-23 | 西安数拓网络科技有限公司 | Information pushing method and device based on multimedia display screen |
| CN106572157A (en) * | 2016-10-31 | 2017-04-19 | 陈琦 | Accurate pushing system service method based on lighting device |
| CN106506687A (en) * | 2016-11-30 | 2017-03-15 | 广州云移信息科技有限公司 | A kind of information processing method and system |
| CN106506696A (en) * | 2016-12-20 | 2017-03-15 | 深圳市信锐网科技术有限公司 | Advertisement sending method and device |
| CN108521363B (en) * | 2017-11-30 | 2021-07-13 | 万云数码媒体有限公司 | Wireless signal transmission method and system for information segment |
| CN108416015A (en) * | 2018-03-05 | 2018-08-17 | 重庆电子工程职业学院 | A kind of information security method for pushing |
| CN111275471A (en) * | 2018-12-04 | 2020-06-12 | 北京海益同展信息科技有限公司 | Information processing method, information presentation terminal, and storage medium |
| CN114449312A (en) * | 2020-11-04 | 2022-05-06 | 深圳Tcl新技术有限公司 | Video playing control method and device, terminal equipment and storage medium |
| CN114900554B (en) * | 2022-04-28 | 2023-07-21 | 河南省中视新科文化产业有限公司 | Accurate pushing system and equipment of social media information based on big data |
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Effective date of registration: 20190924 Address after: 510000 High-tech Development Zone, Tianhe District, Guangzhou City, Guangdong Province, No. 136 Gaopu Road, Fourth Floor, Self-compiled Area 02 Units A and B (Limited Office Building Function of Our Residence) Patentee after: Guangzhou Lang Guo Electronic Science and Technology Co., Ltd. Address before: Two Luogang District Street East China Guangzhou Guangdong province 510000 City No. 81 room 320 Patentee before: GUANGZHOU XIAOBAIHE INFORMATION TECHNOLOGY CO., LTD. |
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| CP03 | Change of name, title or address |
Address after: Room 238, room 406, No.1, Yichuang street, Huangpu District, Guangzhou, Guangdong 510000 Patentee after: Guangzhou langguo Electronic Technology Co.,Ltd. Address before: 510000 units a and B, zone 02, 4th floor, No. 136, Gaopu Road, high tech Development Zone, Tianhe District, Guangzhou City, Guangdong Province (this residence is limited to the function of office building) Patentee before: GUANGZHOU LANGO ELECTRONIC SCIENCE & TECHNOLOGY Co.,Ltd. |