CN109447691A - Tracking and equipment are launched in advertisement - Google Patents
Tracking and equipment are launched in advertisement Download PDFInfo
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- CN109447691A CN109447691A CN201811154725.0A CN201811154725A CN109447691A CN 109447691 A CN109447691 A CN 109447691A CN 201811154725 A CN201811154725 A CN 201811154725A CN 109447691 A CN109447691 A CN 109447691A
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- advertisement
- operating side
- device number
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
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- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The object of the present invention is to provide a kind of advertisements to launch tracking and equipment, the present invention is when clicking the advertisement link from media by user, the operating side end shear plate of the corresponding mark write-in user of advertisement, after user has downloaded advertisement and has installed activation by the link of advertisement middle-end application end, the mark and station number are uniformly reported to server-side again, server-side in this way is known which advertisement the device number is from, to realize advertisement delivery tracking, which advertising media tracking advertisement comes from earth, finally judge which effect is best, it is launched so as to optimize advertisement accordingly, it plays and saves the effect that cost is launched in advertisement.The present invention has directly taken the corresponding mark of advertisement, the matching accuracy height of device number and mark in shear plate.It is used in combination together in addition, matching 3 schemes by mark matching, device number matching and IP address, just as having knitted one of net, complements one another, better accuracy can be reached.
Description
Technical field
The present invention relates to computer fields more particularly to a kind of advertisement to launch tracking and equipment.
Background technique
Because the APP user of homologous ray is not downloaded by application shop generally, for example, the APP of IOS system can only remove apple
Fruit AppStore goes to download in shop.
And major advertising media can promote the same APP link simultaneously, need to track advertisement at this time and which comes from earth extensively
Media are accused, and the APP only has unique one in the link of AppStore, can not track which advertisement matchmaker advertisement comes from earth
Body.
Summary of the invention
It is an object of the present invention to provide a kind of advertisements to launch tracking and equipment.
According to an aspect of the invention, there is provided tracking is launched in a kind of advertisement, this method comprises:
When monitoring the operation of advertisement of the user in its operating side click play, the corresponding mark of the advertisement is written
The shear plate of the operating side, wherein include the link that application to be promoted is downloaded in application shop in the advertisement；
When monitor user in the operating side by the link, after downloading and installing the activation application, judgement is
The no device number for getting the operating side and the mark whether got from the shear plate, if so, by the equipment
Number and the mark be sent to server, wherein the link is obtained in the operating side by clicking the advertisement by user.
Further, in the above method, the mark includes the number of mark and label and the advertisement.
Further, in the above method, judge whether the device number for getting the operating side and whether from the shearing
After the mark that plate is got, if not, further includes:
When monitoring the operation of advertisement of the user in its operating side click play, by the current equipment of the operating side
Number be used as the first device number, by the advertisement it is corresponding mark and corresponding first device number be sent to server, wherein it is described
It include the link that application to be promoted is downloaded in application shop in advertisement；
When monitor user in the operating side by the link, will be current after downloading and the activation application being installed
The device number of the operating side is sent to server as the second device number, wherein the link is by user in the operating side
It is obtained by clicking the advertisement；
The server matches first device number with the second device number, judges whether that matching is consistent, if so,
Consistent first device number of record matching or the second device number and corresponding mark.
Further, in the above method, the server matches first device number with the second device number, sentences
Break after whether matching unanimously, if not, further includes:
When monitoring the operation of advertisement of the user in its operating side click play, by the current IP of the operating side
Location is sent to server as the first IP address, by the corresponding mark of the advertisement and corresponding first address IP, wherein institute
Stating includes the link that application to be promoted is downloaded in application shop in advertisement；
When monitor user in the operating side by the link, will be current after downloading and the activation application being installed
The IP address of the operating side is sent to clothes as the second IP address, by the device number of second IP address and the operating side
Business device, wherein the link is obtained in the operating side by clicking the advertisement by user；
The server matches first IP address with the second IP address, consistent first IP of record matching
The device number and corresponding mark of location and the corresponding operating side of the second IP address.
Further, in the above method, further includes:
The server carries out the statistics that tracking is launched in advertisement according to the device number and the mark received.
According to another aspect of the present invention, a kind of advertisement dispensing tracking equipment is additionally provided, which includes:
First device, for when monitoring the operation of advertisement of the user in its operating side click play, by the advertisement
The shear plate of the operating side is written in corresponding mark, wherein includes downloading to be promoted answer in application shop in the advertisement
Link；
Second device monitors that user, by the link, downloads and installs described in activation in the operating side for working as
After, the mark for judging whether the device number for getting the operating side and whether being got from the shear plate, if
It is to send server for the device number and the mark, wherein the link passes through click in the operating side by user
The advertisement obtains.
Further, in above equipment, the mark includes the number of mark and label and the advertisement.
It further, further include 3rd device in above equipment, the equipment for judging whether to get the operating side
Number and the mark that whether is got from the shear plate after, if it is not, when monitor user in its operating side click play
Advertisement operation when, using the current device number of the operating side as the first device number, by the corresponding mark of the advertisement
Server is sent to corresponding first device number, wherein includes downloading application to be promoted in application shop in the advertisement
Link；
4th device monitors that user, by the link, downloads and installs described in activation in the operating side for working as
After, server is sent to using the device number of presently described operating side as the second device number, wherein the link is by user
It is obtained in the operating side by clicking the advertisement；
5th device, for matching first device number with the second device number for the server, judgement is
No matching is consistent, if so, consistent first device number of record matching or the second device number and corresponding mark.
It further, further include the 6th device in above equipment, for the server by first device number and the
Two device numbers are matched, after judging whether that matching is consistent, if it is not, when monitoring user in the wide of its operating side click play
When the operation of announcement, using the current address IP of the operating side as the first IP address, by the corresponding mark of the advertisement and right
The first IP address answered is sent to server, wherein includes the chain that application to be promoted is downloaded in application shop in the advertisement
It connects；
7th device monitors that user, by the link, downloads and installs described in activation in the operating side for working as
After, using the IP address of presently described operating side as the second IP address, by second IP address and the operating side
Device number is sent to server, wherein the link is obtained in the operating side by clicking the advertisement by user；
8th device, for first IP address to be matched with the second IP address for the server, record
Device number and corresponding mark with consistent first IP address and the corresponding operating side of the second IP address.
It further, further include the 9th device in above equipment, for being set according to receiving for the server
Standby number and the mark, carry out the statistics that tracking is launched in advertisement.
Another side according to the present invention also provides a kind of equipment based on calculating, wherein include:
Processor；And
It is arranged to the memory of storage computer executable instructions, the executable instruction makes the place when executed
Manage device:
When monitoring the operation of advertisement of the user in its operating side click play, the corresponding mark of the advertisement is written
The shear plate of the operating side, wherein include the link that application to be promoted is downloaded in application shop in the advertisement；
When monitor user in the operating side by the link, after downloading and installing the activation application, judgement is
The no device number for getting the operating side and the mark whether got from the shear plate, if so, by the equipment
Number and the mark be sent to server, wherein the link is obtained in the operating side by clicking the advertisement by user.
Another side according to the present invention also provides a kind of computer readable storage medium, and being stored thereon with computer can hold
Row instruction, wherein the computer executable instructions make processor when being executed by processor:
When monitoring the operation of advertisement of the user in its operating side click play, the corresponding mark of the advertisement is written
The shear plate of the operating side, wherein include the link that application to be promoted is downloaded in application shop in the advertisement；
When monitor user in the operating side by the link, after downloading and installing the activation application, judgement is
The no device number for getting the operating side and the mark whether got from the shear plate, if so, by the equipment
Number and the mark be sent to server, wherein the link is obtained in the operating side by clicking the advertisement by user.
Compared with prior art, the present invention is when clicking the advertisement link from media by user, specific tracking
The operating side end shear plate of the corresponding mark write-in user of data, that is, advertisement, when user passes through the link downloading of advertisement middle-end application end
Advertisement and after installing activation, then the specific tracking data and station number are uniformly reported to server-side, such server-side
It is known which advertisement the device number is from, to realize advertisement delivery tracking, which advertisement tracking advertisement comes from earth
Media finally judge which effect is best, launch so as to optimize advertisement accordingly, play and save the effect that cost is launched in advertisement
Fruit.The present invention has directly taken the corresponding mark of advertisement, the matching accuracy height of device number and mark in shear plate.In addition,
3 schemes are matched by mark matching, device number matching and IP address to be used in combination together, just as having knitted one of net, are mended each other
It fills, better accuracy can be reached.
Detailed description of the invention
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, of the invention other
Feature, objects and advantages will become more apparent upon:
The schematic diagram of tracking is launched in a kind of advertisement that Fig. 1 shows one aspect according to the present invention.
The same or similar appended drawing reference represents the same or similar component in attached drawing.
Specific embodiment
Present invention is further described in detail with reference to the accompanying drawing.
In a typical configuration of this application, terminal, the equipment of service network and trusted party include one or more
Processor (CPU), input/output interface, network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium
Example.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electrically erasable
Except programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-
ROM), digital versatile disc (DVD) or other optical storage, magnetic cassettes, magnetic tape disk storage or other magnetic storages
Equipment or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article,
Computer-readable medium does not include non-temporary computer readable media (transitory media), the data-signal and load of such as modulation
Wave.
The present invention provides a kind of advertisement dispensing tracking, comprising:
Step S11, it is when monitoring the operation of advertisement of the user in its operating side click play, the advertisement is corresponding
The shear plate of the operating side is written in mark, wherein includes the chain that application to be promoted is downloaded in application shop in the advertisement
It connects；
Here, needing to prepare the broadcast page of an advertisement before user enters (application shop) APPSTORE by operating side
Face, as long as the specified mark for representing the advertisement will be written so that user clicks the broadcasting page of the advertisement in operating side one
To the shear plate of the operating side of user such as mobile phone；
Step S12, when monitoring that user, by the link, downloads in the operating side and install the activation application
Afterwards, judge whether the mark for getting the device number of the operating side and whether getting from the shear plate, if so, will
The device number and the mark are sent to server, wherein the link is passed through described in click as user in the operating side
Advertisement obtains.
Here, can be arranged in application (APP) wide in the shear plate that a code is the system for reading the operating side
Corresponding mark is accused, it, (can generation the corresponding mark of the advertisement in shear plate by the code when APP starts for the first time
Table advertisement ID) the device number of+operating side reports and is sent to server end.
It is when the present invention is the advertisement link by user's click from media, specific tracking data, that is, advertisement is corresponding
The operating side end shear plate of mark write-in user, when user has downloaded advertisement by the link of advertisement middle-end application end and installs activation
Afterwards, then the specific tracking data and station number it is uniformly reported to server-side, such server-side is known that the device number is
From which advertisement, to realize advertisement delivery tracking, which advertising media tracking advertisement comes from earth, which finally judges
Effect is best, launches so as to optimize advertisement accordingly, plays and saves the effect that cost is launched in advertisement.The present invention is directly from shearing
The corresponding mark of advertisement, the matching accuracy height of device number and mark have been taken in plate.
For example, having the application (APP) of a apple, and application shop (AppStore) audit of apple passes through, and has
Application download address in the application shop of one apple, and the APP needs to do channel promotion in different advertising channels；
It is special one before user can enter AppStore downloading by clicking advertisement, advertising channel letter can be represented
The identifier of breath is written in the shear plate of operating side and goes；
When starting to start APP after user's downloading finishes APP, APP is just the corresponding mark of advertisement in system shear plate
It is transmitted to server end together with the device number (idfa) of user；
Subsequent station number can be established with advertising logo in server-side is associated with, to reach tracking advertising effectiveness.
Specifically, data are written to the shear plate of the system of operating side, the JS of an open source can be used, be named as
ClipboardJS；Advertisement page template can be specifically modified, JS load above is come in, and is finished writing accordingly chaining
Label, as follows:
< script type='text/javascript'
Src=' //cdnjs.cloudflare.com/ajax/libs/clipboard.js/2.0.0/
clipboard.min.js'></script>
<script>var clipboard=new ClipboardJS (' a')；</script>
Again the link of the inside
<a class="btn"href="/ios/download">downloading</a>
Increase tag element, is modified as
<a Data-clipboard-action=" copy " data-clipboard-text=" iosacid:30:36 "
Class=" btn "
Href="/ios/download ">downloading</a>
In this way, when user clicks that link above by operating side, the corresponding mark iosacid of the advertisement of the inside:
30:36 (as soon as the format that the above-mentioned several characters underlined are just due up, for example 30 represent advertisement ID=30, followed by
36 can be used to do other purposes) just automatically into going in the shear plate of user；Specific DEMO is in http: //
D.kingnet.com/test/ios.html can demonstrating effect on PC or on IPHONE mobile phone；
When the APP at the operating side such as end IOS start for the first time, the data of shear plate are just gone for, are passed through:
Let paste=UIPasteboard.generalPasteboard () .string；
Obtain shear plate content because the shear plate of user has other many data, in order to guarantee data it is few as far as possible by
Interference, so mark can be with iosacid: it takes the lead, so the code that optimization obtains is as follows:
Advertisement of the invention is launched in one embodiment of tracking, and the mark includes the volume of mark and label and the advertisement
Number.
Here, the i.e. advertisement ID, such as ID=30 of number of an advertisement can be generated when establishing an advertisement；Arrange again
The corresponding spcial character of what a advertisement is as mark and label, such as with " kingnetad ", by mark and label as mark before
Sew, the number of advertisement can be quickly and accurately found out in shear plate in this way.
Just character " kingnetad:30 " is write by JS before entering application shop (APPSTORE) downloading when the user clicks
The shear plate of the operating side of access customer such as mobile phone, after user's downloading finishes the application (APP), when restarting APP, APP visitor
Family end can read the character of shear plate, and shear plate character " kingnetad:30 " and the device number (IDFA) of equipment are compared
If C4F8AD7E-1FE4-4715-B75C-9FEB494CA491 is sent collectively to server back end, such server back end is just known
The registration of road equipment C4F8AD7E-1FE4-4715-B75C-9FEB494CA491 is the advertising channel from advertisement ID=30.
Advertisement of the invention is launched in one embodiment of tracking, judge whether the device number for getting the operating side and
After the mark whether got from the shear plate, if not, further includes:
Step S13, when monitoring the operation of advertisement of the user in its operating side click play, by working as the operating side
Preceding device number is sent to server as the first device number, by the corresponding mark of the advertisement and corresponding first device number,
It wherein, include the link that application to be promoted is downloaded in application shop in the advertisement；
Step S14, when monitoring that user, by the link, downloads in the operating side and install the activation application
Afterwards, server is sent to using the device number of presently described operating side as the second device number, wherein the link is by user in institute
It states operating side and is obtained by clicking the advertisement；
Step S15, the server match first device number with the second device number, judge whether matching one
It causes, if so, consistent first device number of record matching or the second device number and corresponding mark.
Here, an advertisement page such as http://ad.com/ad.php? Id=30 is placed on gray APP and throws
When putting, advertiser can be passed over device number by advertisement parameters in passing, and URL link above is when a device number in this way
When showing the advertisement for the user of D70CBE80-61B0-46E6-8E02-C59D558D877A, http has been reformed into: //
Ad.com/ad.php? Id=30&idfa=D70CBE80-61B0-46E6-8E02-C59D558D87 7A；In this way when user beats
When opening the advertisement page, the IDFA of advertisement ID above and the user lane database that server is recorded can be gone to (advertiser
Equipment ID number can also be transmitted to server by a new link).
When user, which jumps to AppStore, to have downloaded the APP and started APP, idfa (device number) is just sent to clothes
Business device end, IDFA when being started in this way by the idfa of advertisement page and APP are matched, and are known that certain advertisement brings how many
Activation.It illustrates as follows:
Starting activation APP process is it is found that can pass through IDFA after opening advertisement page and 2 downloadings according to above 2
Opening advertisement page and starting activation APP are associated, example is as follows:
| Device number (IDFA) | Advertisement ID |
| D70CBE80-61B0-46E6-8E02-C59D558D877A | 30 |
| C4F8AD7E-1FE4-4715-B75C-9FEB494CA491 | 31 |
In the present embodiment, advertiser needs the device number (IDFA) the operating side for clicking user by ad entry, or
Other interfaces that person specifies are sent to the server of rear end, and when user downloads APP starting, server has also got use
The device number (IDFA) of the operating side at family, server activate APP by device number+advertisement ID of gray transmission and user
When the device number that transmits, how many user's starting from the advertisement that can accurately be mapped has activated the APP.
Advertisement of the invention is launched in one embodiment of tracking, step S15, and the server is by first device number
It is matched with the second device number, after judging whether that matching is consistent, if not, further includes:
Step S16, when monitoring the operation of advertisement of the user in its operating side click play, by working as the operating side
Preceding IP address is sent to server as the first IP address, by the corresponding mark of the advertisement and corresponding first IP address,
It wherein, include the link that application to be promoted is downloaded in application shop in the advertisement；
Step S17, when monitoring that user, by the link, downloads in the operating side and install the activation application
Afterwards, using the IP address of presently described operating side as the second IP address, by the equipment of second IP address and the operating side
Number it is sent to server, wherein the link is obtained in the operating side by clicking the advertisement by user；
Step S18, the server match first IP address with the second IP address, and record matching is consistent
The device number and corresponding mark of first IP address and the corresponding operating side of the second IP address.
Here, can be an advertisement page, for example it is http://ad.com/ad.php? this advertisement of Id=30 is placed on
Respective media (for example Id=30 represents 360 IOS advertising channel, and Id=40 represents the IOS advertising channel of Baidu), if one
After user opens this advertisement, can such as be IP1 and advertisement ID=30 in the IP that server end records this user, when with
Family is downloaded by advertisement, and when starting this APP, it is such as IP2 that user, which also has a IP, and APP is just this IP2, also
The operating side end equipment number (IDFA) of user is sent collectively to back-end server, and access stencil is as follows:
So find out that their IP is identical according to 2 row data in table above, then this bridge of IP can be passed through,
The user-association of this ad click user and starting APP are associated with as follows at a user:
| Advertisement ID | IP | Device number |
| 30 | 61.129.45.117 | 358ED815-2CE4-4DD8-8C58-15CA62EE30C1 |
In the present embodiment, when user opens advertisement, the IP and advertisement ID of a user can be recorded, when user starts APP,
Also there are a IP and a device number, exactly associated by the IP of front and back 2 times, be known which ad activation is which equipment
Number, it is thus that advertisement is upper to association.The present embodiment is realized simply, as long as having recorded User IP in advertisement page, waits use
Family records IP when starting APP again, behind do association again.
As shown in Figure 1, when the user clicks advertisement when, just a spcial character is written in the shear plate of user and is gone, when
When starting APP after user's downloading, then this spcial character is sent to server back end and is associated with matching with advertisement；
If unmatched, continue to be matched using the matched scheme of device number；
If also unmatched, continue to be matched using the matched scheme of IP address.
Above-mentioned mark matching, device number matching and IP address match 3 schemes and are used in combination together, just as having knitted together
Net complements one another, and can reach better accuracy.
Advertisement of the invention is launched in one embodiment of tracking, further includes:
The server carries out the statistics that tracking is launched in advertisement according to the device number and the mark received.
Here, server back end can count the corresponding how many a device numbers of each mark, i.e. which advertisement ID is brought
How much the application activating from different user operating side end, retention can also be counted after subsequent applications activation, other are supplemented etc. with money and refer to
Mark.
Specifically, the server receives the device number and the mark, and to data tracking effect, approximately as
User's activation table and user supplement with money shown in table:
User activates table:
User supplements table with money:
| User ID | Recharge amount | Supplement the time with money |
| 1 | 50 | 2018-06-06 12:53:40 |
| 2 | 40 | 2018-06-16 23:22:45 |
| 2 | 40 | 2018-06-26 15:33:39 |
| 2 | 100 | 2018-06-30 12:17:25 |
It activates table to can be seen that advertisement ID=30 from user above, brings the activation of 2 equipment, be respectively
The user of User ID=1 and ID=2；The user that can be seen that nearest ID=1 by supplementing table with money has supplemented 50 yuan with money, ID=2's
User has supplemented 180 yuan with money, so the advertisement of advertisement ID=30, which just brings 180 yuan, supplements effect with money.
According to another aspect of the present invention, a kind of advertisement dispensing tracking equipment is additionally provided, which includes:
First device, for when monitoring the operation of advertisement of the user in its operating side click play, by the advertisement
The shear plate of the operating side is written in corresponding mark, wherein includes downloading to be promoted answer in application shop in the advertisement
Link；
Second device monitors that user, by the link, downloads and installs described in activation in the operating side for working as
After, the mark for judging whether the device number for getting the operating side and whether being got from the shear plate, if
It is to send server for the device number and the mark, wherein the link passes through click in the operating side by user
The advertisement obtains.
Further, in above equipment, the mark includes the number of mark and label and the advertisement.
It further, further include 3rd device in above equipment, the equipment for judging whether to get the operating side
Number and the mark that whether is got from the shear plate after, if it is not, when monitor user in its operating side click play
Advertisement operation when, using the current device number of the operating side as the first device number, by the corresponding mark of the advertisement
Server is sent to corresponding first device number, wherein includes downloading application to be promoted in application shop in the advertisement
Link；
4th device monitors that user, by the link, downloads and installs described in activation in the operating side for working as
After, server is sent to using the device number of presently described operating side as the second device number, wherein the link is by user
It is obtained in the operating side by clicking the advertisement；
5th device, for matching first device number with the second device number for the server, judgement is
No matching is consistent, if so, consistent first device number of record matching or the second device number and corresponding mark.
It further, further include the 6th device in above equipment, for the server by first device number and the
Two device numbers are matched, after judging whether that matching is consistent, if it is not, when monitoring user in the wide of its operating side click play
When the operation of announcement, using the current address IP of the operating side as the first IP address, by the corresponding mark of the advertisement and right
The first IP address answered is sent to server, wherein includes the chain that application to be promoted is downloaded in application shop in the advertisement
It connects；
7th device monitors that user, by the link, downloads and installs described in activation in the operating side for working as
After, using the IP address of presently described operating side as the second IP address, by second IP address and the operating side
Device number is sent to server, wherein the link is obtained in the operating side by clicking the advertisement by user；
8th device, for first IP address to be matched with the second IP address for the server, record
Device number and corresponding mark with consistent first IP address and the corresponding operating side of the second IP address.
It further, further include the 9th device in above equipment, for being set according to receiving for the server
Standby number and the mark, carry out the statistics that tracking is launched in advertisement.
Another side according to the present invention also provides a kind of equipment based on calculating, wherein include:
Processor；And
It is arranged to the memory of storage computer executable instructions, the executable instruction makes the place when executed
Manage device:
When monitoring the operation of advertisement of the user in its operating side click play, the corresponding mark of the advertisement is written
The shear plate of the operating side, wherein include the link that application to be promoted is downloaded in application shop in the advertisement；
When monitor user in the operating side by the link, after downloading and installing the activation application, judgement is
The no device number for getting the operating side and the mark whether got from the shear plate, if so, by the equipment
Number and the mark be sent to server, wherein the link is obtained in the operating side by clicking the advertisement by user.
Another side according to the present invention also provides a kind of computer readable storage medium, and being stored thereon with computer can hold
Row instruction, wherein the computer executable instructions make processor when being executed by processor:
When monitoring the operation of advertisement of the user in its operating side click play, the corresponding mark of the advertisement is written
The shear plate of the operating side, wherein include the link that application to be promoted is downloaded in application shop in the advertisement；
When monitor user in the operating side by the link, after downloading and installing the activation application, judgement is
The no device number for getting the operating side and the mark whether got from the shear plate, if so, by the equipment
Number and the mark be sent to server, wherein the link is obtained in the operating side by clicking the advertisement by user.
The detailed content of each equipment and storage medium embodiment of the invention, for details, reference can be made to the correspondences of each method embodiment
Part, here, repeating no more.
Obviously, those skilled in the art can carry out various modification and variations without departing from the essence of the application to the application
Mind and range.In this way, if these modifications and variations of the application belong to the range of the claim of this application and its equivalent technologies
Within, then the application is also intended to include these modifications and variations.
It should be noted that the present invention can be carried out in the assembly of software and/or software and hardware, for example, can adopt
With specific integrated circuit (ASIC), general purpose computer or any other realized similar to hardware device.In one embodiment
In, software program of the invention can be executed to implement the above steps or functions by processor.Similarly, of the invention
Software program (including relevant data structure) can be stored in computer readable recording medium, for example, RAM memory,
Magnetic or optical driver or floppy disc and similar devices.In addition, some of the steps or functions of the present invention may be implemented in hardware, example
Such as, as the circuit cooperated with processor thereby executing each step or function.
In addition, a part of the invention can be applied to computer program product, such as computer program instructions, when its quilt
When computer executes, by the operation of the computer, it can call or provide according to the method for the present invention and/or technical solution.
And the program instruction of method of the invention is called, it is possibly stored in fixed or moveable recording medium, and/or pass through
Broadcast or the data flow in other signal-bearing mediums and transmitted, and/or be stored according to described program instruction operation
In the working storage of computer equipment.Here, according to one embodiment of present invention including a device, which includes using
Memory in storage computer program instructions and processor for executing program instructions, wherein when the computer program refers to
When enabling by processor execution, method and/or skill of the device operation based on aforementioned multiple embodiments according to the present invention are triggered
Art scheme.
It is obvious to a person skilled in the art that invention is not limited to the details of the above exemplary embodiments, Er Qie
In the case where without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter
From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention is by appended power
Benefit requires rather than above description limits, it is intended that all by what is fallen within the meaning and scope of the equivalent elements of the claims
Variation is included in the present invention.Any reference signs in the claims should not be construed as limiting the involved claims.This
Outside, it is clear that one word of " comprising " does not exclude other units or steps, and odd number is not excluded for plural number.That states in device claim is multiple
Unit or device can also be implemented through software or hardware by a unit or device.The first, the second equal words are used to table
Show title, and does not indicate any particular order.
Claims (12)
1. tracking is launched in a kind of advertisement, wherein this method comprises:
It, will be described in the corresponding mark write-in of the advertisement when monitoring the operation of advertisement of the user in its operating side click play
The shear plate of operating side, wherein include the link that application to be promoted is downloaded in application shop in the advertisement；
When monitoring that user, by the link, after downloading and installing the activation application, judges whether to obtain in the operating side
The mark getting the device number of the operating side and whether being got from the shear plate, if so, by the device number and
The mark is sent to server, wherein the link is obtained in the operating side by clicking the advertisement by user.
2. according to the method described in claim 1, wherein, the mark includes the number of mark and label and the advertisement.
3. according to the method described in claim 1, wherein, judge whether the device number for getting the operating side and whether from institute
After stating the mark that shear plate is got, if not, further includes:
When monitoring the operation of advertisement of the user in its operating side click play, the current device number of the operating side is made
For the first device number, the corresponding mark of the advertisement and corresponding first device number are sent to server, wherein the advertisement
In include that the link of application to be promoted is downloaded in application shop；
When monitor user in the operating side by the link, will be presently described after downloading and the activation application being installed
The device number of operating side is sent to server as the second device number, wherein the link is passed through by user in the operating side
The advertisement is clicked to obtain；
The server matches first device number with the second device number, judges whether that matching is consistent, if so, record
Match consistent first device number or the second device number and corresponding mark.
4. according to the method described in claim 1, wherein, the server carries out first device number and the second device number
Matching, after judging whether that matching is consistent, if not, further includes:
When monitoring the operation of advertisement of the user in its operating side click play, the current IP address of the operating side is made
For the first IP address, the corresponding mark of the advertisement and corresponding first IP address are sent to server, wherein the advertisement
In include that the link of application to be promoted is downloaded in application shop；
When monitor user in the operating side by the link, will be presently described after downloading and the activation application being installed
The IP address of operating side is sent to service as the second IP address, by the device number of second IP address and the operating side
Device, wherein the link is obtained in the operating side by clicking the advertisement by user；
The server matches first IP address with the second IP address, consistent first IP address of record matching and
The device number of the corresponding operating side of second IP address and corresponding mark.
5. method according to any one of claims 1 to 4, wherein further include:
The server carries out the statistics that tracking is launched in advertisement according to the device number and the mark received.
6. tracking equipment is launched in a kind of advertisement, wherein the equipment includes:
First device, for when monitoring the operation of advertisement of the user in its operating side click play, the advertisement to be corresponded to
Mark the shear plate of the operating side is written, wherein include downloading application to be promoted in application shop in the advertisement
Link；
Second device monitors that user, by the link, downloads in the operating side and installs the activation application for working as
Afterwards, judge whether the mark for getting the device number of the operating side and whether getting from the shear plate, if so, will
The device number and the mark are sent to server, wherein the link is passed through described in click as user in the operating side
Advertisement obtains.
7. equipment according to claim 6, wherein the mark includes the number of mark and label and the advertisement.
8. equipment according to claim 6, wherein further include 3rd device, get the operation for judging whether
After the device number at end and the mark whether got from the shear plate, if it is not, when monitoring user in its operating side
When the operation of the advertisement of click play, using the current device number of the operating side as the first device number, by the advertisement pair
The mark and corresponding first device number answered are sent to server, wherein include downloading in application shop wait push away in the advertisement
The link of wide application；
4th device monitors that user, by the link, downloads in the operating side and installs the activation application for working as
Afterwards, server is sent to using the device number of presently described operating side as the second device number, wherein the link is by user in institute
It states operating side and is obtained by clicking the advertisement；
5th device judges whether for matching first device number with the second device number for the server
With consistent, if so, consistent first device number of record matching or the second device number and corresponding mark.
9. equipment according to claim 6, wherein further include the 6th device, set for the server by described first
Standby number is matched with the second device number, after judging whether that matching is consistent, if it is not, when monitoring user in the click of its operating side
It is using the current IP address of the operating side as the first IP address, the advertisement is corresponding when the operation of the advertisement of broadcasting
Mark and corresponding first IP address are sent to server, wherein to be promoted including downloading in application shop in the advertisement
The link of application；
7th device monitors that user, by the link, downloads in the operating side and installs the activation application for working as
Afterwards, using the IP address of presently described operating side as the second IP address, by the equipment of second IP address and the operating side
Number it is sent to server, wherein the link is obtained in the operating side by clicking the advertisement by user；
8th device, for first IP address to be matched with the second IP address for the server, record matching one
Device number and the corresponding mark of the first IP address and the corresponding operating side of the second IP address that cause.
10. according to the described in any item equipment of claim 6 to 9, wherein further include the 9th device, for supplying the server
According to the device number and the mark received, the statistics that tracking is launched in advertisement is carried out.
11. a kind of equipment based on calculating, wherein include:
Processor；And
It is arranged to the memory of storage computer executable instructions, the executable instruction makes the processing when executed
Device:
It, will be described in the corresponding mark write-in of the advertisement when monitoring the operation of advertisement of the user in its operating side click play
The shear plate of operating side, wherein include the link that application to be promoted is downloaded in application shop in the advertisement；
When monitoring that user, by the link, after downloading and installing the activation application, judges whether to obtain in the operating side
The mark getting the device number of the operating side and whether being got from the shear plate, if so, by the device number and
The mark is sent to server, wherein the link is obtained in the operating side by clicking the advertisement by user.
12. a kind of computer readable storage medium, is stored thereon with computer executable instructions, wherein the computer is executable
Instruction makes the processor when being executed by processor:
It, will be described in the corresponding mark write-in of the advertisement when monitoring the operation of advertisement of the user in its operating side click play
The shear plate of operating side, wherein include the link that application to be promoted is downloaded in application shop in the advertisement；
When monitoring that user, by the link, after downloading and installing the activation application, judges whether to obtain in the operating side
The mark getting the device number of the operating side and whether being got from the shear plate, if so, by the device number and
The mark is sent to server, wherein the link is obtained in the operating side by clicking the advertisement by user.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811154725.0A CN109447691B (en) | 2018-09-30 | 2018-09-30 | Advertisement putting tracking method and device |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811154725.0A CN109447691B (en) | 2018-09-30 | 2018-09-30 | Advertisement putting tracking method and device |
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| CN109447691A true CN109447691A (en) | 2019-03-08 |
| CN109447691B CN109447691B (en) | 2020-05-19 |
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| CN110276643A (en) * | 2019-06-21 | 2019-09-24 | 北京创鑫旅程网络技术有限公司 | A kind of popularization advertisement attribution method and device |
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| CN112150213A (en) * | 2020-10-16 | 2020-12-29 | 杭州兑吧网络科技有限公司 | Method and system for acquiring advertisement putting data |
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| CN112579102A (en) * | 2019-09-27 | 2021-03-30 | 北京国双科技有限公司 | Method and device for acquiring download source, storage medium and electronic equipment |
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| CN113763008A (en) * | 2020-09-29 | 2021-12-07 | 北京京东拓先科技有限公司 | Application promotion tracking method, device, server, equipment and medium |
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