CN110276643A - A kind of popularization advertisement attribution method and device - Google Patents
A kind of popularization advertisement attribution method and device Download PDFInfo
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- CN110276643A CN110276643A CN201910545173.4A CN201910545173A CN110276643A CN 110276643 A CN110276643 A CN 110276643A CN 201910545173 A CN201910545173 A CN 201910545173A CN 110276643 A CN110276643 A CN 110276643A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0273—Determination of fees for advertising
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The present invention discloses a kind of popularization advertisement attribution method and device, it is related to Internet technical field, it solves to pass through the low problem of IP plus UA attribution precision in the case where launching scene based on hypertext language, the popularization advertisement based on Wireless Application Protocol, acquisition device number failure etc..Wherein, promoting advertisement attribution method includes: the advertising logo for obtaining application program and obtaining and upload from terminal, and advertising logo is associated with advertising information is promoted；Popularization advertisement is determined by promoting advertising information.On the one hand, due to the uniqueness of advertising logo, even if multiple IP address of terminal or UA are identical, the popularization advertisement that terminal is clicked can also be precisely determined, attribution accuracy is high.On the other hand, for advertisement promotion work, advertisement promotion effect can be more accurately assessed, improves respective advertisement popularization amount, reduces the low advertisement promotion amount of clicking rate, to reduce unnecessary advertisement expenditure, saves advertisement promotion expense.
Description
Technical field
This disclosure relates to Internet technical field, and in particular to a kind of popularization advertisement attribution method and device.
Background technique
With the maturation of mobile Internet, it is wide as positioning terminal source, popularization advertisement clearing, popularization to promote advertisement attribution
Accuse a kind of major way of recruitment evaluation.Wherein, promoting the content that advertisement is launched can be air ticket, commodity, application program, game
Deng.The purpose of promoting advertisement attribution is clear user promotes that advertisement is purchased the air ticket, commodity, download games, downloading are answered by for which
With program etc., and then improve the injected volume of the popularization advertisement.Currently, being suitable for water conservancy diversion, search engine marketing, base in website
The popularization advertisement attribution under device number scene can not be obtained in hypertext language, based on Wireless Application Protocol etc., usually using mutual
The accurate dispensing for promoting advertisement is realized in networking protocol address (IP address) plus (UA) attribution of terminal phone information.
IP address adds UA Attributional style, the only IP address of click data and UA and the IP address and UA when activation or purchase
It is identical, advertising information associated there is being found by IP address and UA, is determining the advertisement clicked, attribution success.However, working as
When user network environment changing, the IP address and IP address when activation or purchase that will lead to user click data change,
The IP address of click data and the IP address difference of activation will lead to attribution failure, and user network environment changing is more universal
The case where.In addition, IP address is identical, user is different but UA is identical, in attribution process due to the IP of multiple user click datas,
UA is identical as IP, UA of activation, and multiple users can be attributed to a user, lead to motivation attribution error.Therefore at present to based on super literary
This language can not obtain the popularization advertisement attribution under device number scene based on Wireless Application Protocol etc., be returned using IP address plus UA
Because of method, the accuracy of attribution is low.
Summary of the invention
In order to overcome problems of the prior art, the disclosure provides a kind of popularization advertisement attribution method and device.
In a first aspect, applying journey this method comprises: obtaining the embodiment of the invention provides a kind of popularization advertisement attribution method
The advertising logo that sequence is obtained and uploaded from terminal, advertising logo are associated with advertising information is promoted；It is true by promoting advertising information
Surely advertisement is promoted.
In one example, application program is being obtained before the advertising logo that terminal obtains and uploads, this method further include: ring
It should be clicked in user in terminal and promote advertisement, generate advertising logo；It is associated with and saves and promote advertising information and advertising logo；It will be wide
It accuses mark and is sent to terminal.
In one example, application program is being obtained before the advertising logo that terminal obtains and uploads, this method further include: pre-
First receive and save advertising logo, and with the associated popularization advertising information of advertising logo；Advertising logo is by terminal response user
It is generated when terminal is clicked and promotes advertisement.
In one example, advertising logo generates in the following way: generating advertising logo according to default mark create-rule, in advance
Bidding is known the random combine that create-rule includes the random combine and/or character of based on character and promoting advertiser website domain name and is set
It is fixed to be used to generate with certain length and with the rule of unique identification.
In one example, this method further include: default mark create-rule is sent to application program；Obtain application program from
The advertising logo that terminal is obtained and uploaded, comprising: obtain the default mark that meets that application program is obtained and uploaded from terminal and generate
The advertising logo of regular length requirement.
In one example, application program is from the system clipboard that the advertising logo that terminal obtains and uploads is stored in terminal.
In one example, this method further include: obtain the device number information that application program is obtained and uploaded from terminal.
Second aspect, the embodiment of the present invention provides another popularization advertisement attribution method, this method comprises: obtaining from terminal
Advertising logo, advertising logo are associated with advertising information is promoted；Advertising logo is uploaded to server-side, so that server-side passes through popularization
Advertising information, which determines, promotes advertisement.
In one example, advertising logo is clicked in terminal by server-side response user and promotes advertisement generation, and is sent to terminal
's.
In one example, advertising logo is generated by terminal response user when terminal is clicked and promotes advertisement.
In one example, advertising logo generates in the following way: generating advertising logo according to default mark create-rule, in advance
Bidding is known the random combine that create-rule includes the random combine and/or character of based on character and promoting advertiser website domain name and is set
It is fixed to be used to generate with certain length and with the rule of unique identification.
In one example, this method further include: receive the default mark create-rule that server-side is sent；Upload advertising logo extremely
To server-side, comprising: upload and the default advertising logo for identifying create-rule length requirement is obtained and met from terminal to server-side.
In one example, advertising logo is stored in the system clipboard of terminal.
In one example, this method further include: the device number information that upload is obtained from terminal to server-side.
The third aspect, the embodiment of the present invention provide a kind of popularization advertisement attribution device, which includes: to obtain information list
Member, the advertising logo for obtaining and uploading from terminal for obtaining application program, advertising logo are associated with advertising information is promoted；Return
Because completing unit, for by promoting, advertising information is determining to promote advertisement.
In one example, device further include: advertising logo generation unit is promoted extensively for clicking in response to user in terminal
It accuses, generates advertising logo；It is associated with and saves and promote advertising information and advertising logo；Advertising logo is sent to terminal.
In one example, it obtains information unit to be also used to: receiving and saving advertising logo in advance, and be associated with advertising logo
Popularization advertising information；Wherein, advertising logo is generated by terminal response user when terminal clicks the popularization advertisement.
In one example, advertising logo generates in the following way: generating advertising logo according to default mark create-rule, in advance
Bidding is known the random combine that create-rule includes the random combine and/or character of based on character and promoting advertiser website domain name and is set
It is fixed to be used to generate with certain length and with the rule of unique identification.
In one example, the device further include: transmission unit, for default mark create-rule to be sent to application program；
Obtaining information unit can be used the advertising logo that such as under type acquisition application program is obtained and uploaded from terminal: obtain application program
The advertising logo for meeting default mark create-rule length requirement for obtaining and uploading from terminal.
In one example, application program is from the system clipboard that the advertising logo that terminal obtains and uploads is stored in terminal.
In one example, it obtains information unit to be also used to: application information unit is obtained, for obtaining application program from end
The device number information that end obtains and uploads.
Fourth aspect, the embodiment of the present invention provide another popularization advertisement attribution device, which includes: acquiring unit,
For obtaining advertising logo from terminal, advertising logo is associated with the popularization advertising information；Unit is completed in attribution, for uploading
Advertising logo is to server-side, so that server-side determines popularization advertisement by promoting advertising information.
In one example, advertising logo is clicked in terminal by server-side response user and promotes advertisement generation, and is sent to terminal
's.
In one example, advertising logo is generated by terminal response user when terminal is clicked and promotes advertisement.
In one example, advertising logo generates in the following way: generating advertising logo according to default mark create-rule, in advance
Bidding is known the random combine that create-rule includes the random combine and/or character of based on character and promoting advertiser website domain name and is set
It is fixed to be used to generate with certain length and with the rule of unique identification.
In one example, acquiring unit is also used to: receiving the default mark create-rule that server-side is sent；Wherein, attribution is complete
Under type such as can be used at unit and upload advertising logo to server-side: upload obtains from terminal and meets default mark create-rule
The advertising logo of length requirement is to server-side.
In one example, application program is from the system clipboard that the advertising logo that terminal obtains and uploads is stored in terminal.
In one example, the device further include: uploading unit, for uploading from the device number information that terminal obtains to service
End.
5th aspect, the embodiment of the present disclosure provide a kind of electronic equipment, wherein electronic equipment includes: memory, for depositing
Storage instruction；And processor, the instruction execution for calling memory to store promote advertisement attribution method.
6th aspect, the embodiment of the present invention provide a kind of computer readable storage medium, wherein computer-readable storage medium
Matter is stored with computer executable instructions, and computer executable instructions when executed by the processor, execute a kind of popularization advertisement and return
Because of method.
A kind of popularization advertisement attribution method and device that the disclosure provides, application scenarios are wide, advertisement promotion content is more, application
It is launched under the scenes such as the application program that terminal is opened in website, user and promotes advertisement, advertisement promotion content can be using journey
Sequence, commodity, game, air ticket etc..Due to the uniqueness of advertising logo, when the received advertising logo of server-side can match preservation
Advertising logo, server-side obtain popularization advertising information associated with advertising logo, determine click by promoting advertising information
Advertisement is promoted, attribution is completed, even if multiple IP address of terminal or UA are identical, can also precisely determine the popularization advertisement that terminal is clicked,
Attribution accuracy is high.
For advertisement promotion work, a kind of popularization advertisement attribution method and device provided by the disclosure can
More accurately assessment advertisement promotion effect, raising respective advertisement popularization amount reduce the low advertisement promotion amount of clicking rate, to subtract
Few unnecessary advertisement expenditure, saves advertisement promotion expense.
Detailed description of the invention
The following detailed description is read with reference to the accompanying drawings, above-mentioned and other purposes, the feature of disclosure embodiment
It will become prone to understand with advantage.In the accompanying drawings, embodiment of the present disclosure is shown by way of example rather than limitation,
Wherein:
Fig. 1 shows the methods of exhibiting schematic diagram of the first popularization advertisement attribution of embodiment of the present disclosure offer；
Fig. 2 shows the methods of exhibiting schematic diagrames for second of popularization advertisement attribution that the embodiment of the present disclosure provides；
Fig. 3 shows the methods of exhibiting schematic diagram of the third popularization advertisement attribution of embodiment of the present disclosure offer；
Fig. 4 shows the methods of exhibiting schematic diagram of the 4th kind of popularization advertisement attribution of embodiment of the present disclosure offer；
Fig. 5 shows the methods of exhibiting schematic diagram of the 5th kind of popularization advertisement attribution of embodiment of the present disclosure offer；
Fig. 6 shows a kind of schematic diagram of the first device of popularization advertisement attribution of embodiment of the present disclosure offer；
Fig. 7 shows the schematic diagram of the first device of second of popularization advertisement attribution of embodiment of the present disclosure offer；
Fig. 8 shows the schematic diagram of the first device of the third popularization advertisement attribution of embodiment of the present disclosure offer；
Fig. 9 shows a kind of schematic diagram of the second device of popularization advertisement attribution of embodiment of the present disclosure offer；
Figure 10 shows the schematic diagram of another second device for promoting advertisement attribution of embodiment of the present disclosure offer.
Specific embodiment
The principle and spirit of the disclosure are described below with reference to several illustrative embodiments.It should be appreciated that providing this
A little embodiments are used for the purpose of making those skilled in the art can better understand that realizing the disclosure in turn, and be not with any
Mode limits the scope of the present disclosure.
Although being noted that the statements such as " first " used herein, " second " to describe implementation of the disclosure mode not
Same module, step and data etc., still the statement such as " first ", " second " is merely in different modules, step and data etc.
Between distinguish, and be not offered as specific sequence or significance level.In fact, the statements such as " first ", " second " are complete
It may be used interchangeably.
A kind of popularization advertisement attribution method described in the embodiment of the present disclosure, be suitable for promote advertisement launch website, webpage,
Popularization advertisement attribution of the user under the scenes such as the application program that terminal is opened.The promotional content for promoting advertisement can be using journey
Sequence, commodity, game, air ticket etc..When user is when terminal is clicked and promotes advertisement, server-side generates advertising logo, is written into end
It holds and saves, be associated with and save and promote advertising information and advertising logo, or, terminal generates advertising logo and saves, upload advertisement
Mark and popularization advertising information associated with advertising logo are to server-side.User activates or purchases in terminal downloads application program
When buying the triggerings behavior such as commodity generation, the advertising logo and upload service end, server-side that application program reading terminals save are determined
The advertising logo that the advertising logo uploaded with application program matches obtains popularization advertisement letter associated with the advertising logo
Breath, and then determine the popularization advertisement clicked, attribution is completed, if server-side does not find advertisements sensible uploaded with application program
The advertising logo matched, then attribution fails.
Terminal involved in the present embodiment can be the terminal that mobile phone, plate, computer etc. have clipbook, using journey
Sequence can be the application program that application program, the terminal bound when terminal factory are voluntarily downloaded, and promoting advertisement may alternatively appear in terminal
In application program that application program, the terminal bound when factory are voluntarily downloaded, the website currently browsed, in each website and webpage etc.,
The popularization of application program, commodity, game, air ticket etc. is completed, server-side can be server, be also possible to at data
The other products of reason, analytic function.There is scene and server-side, the disclosure for above-mentioned terminal, application program, popularization advertisement
Embodiment is without limitation.
Fig. 1 is a kind of schematic diagram for popularization advertisement attribution method that the embodiment of the present disclosure provides.Method shown in Fig. 1 can be applied
In server-side and application program end.As shown in Figure 1, the popularization advertisement attribution method 10 that the embodiment of the present disclosure provides includes step
S101-S103。
S101: application program obtains advertising logo from terminal.
Advertising logo associated with the popularization advertising information can be set to promote advertisement in the disclosure, pass through the advertisements
Know to identify popularization advertising information.
The advertising logo is stored in terminal.User activates the application program for promoting advertisement promotion or purchase to promote extensively in terminal
When accusing the commodity promoted, which can get the advertising logo from terminal, and the advertising logo is uploaded to server-side.
S102: application program uploads advertising logo to server-side.Server-side obtains application program and obtains and upload from terminal
Advertising logo.
S103: server-side obtains popularization advertising information associated with advertising logo, determines and promotes advertisement.
Server-side is wide using the popularization that the advertising logo acquired determines that user associated with the advertising logo clicks
Information is accused, determines popularization advertisement based on advertising information is promoted.Due to the uniqueness of advertising logo, server-side can be by received
Advertising logo obtains popularization advertising information associated with advertising logo, and then determines and promote advertisement, attribution is completed, even if more
A IP address of terminal or UA are identical, can also precisely determine the popularization advertisement that terminal is clicked, and attribution accuracy is high.Meanwhile it can also be with
IP address adds UA Attributional style to be used in combination, and the method attribution first provided according to the embodiment of the present disclosure determines and promotes advertisement, logical
It crosses IP address and adds UA attribution, determine the popularization advertisement clicked, whether consistent compare the two, if unanimously, attribution success.With individually make
It is compared with IP address plus UA Attributional style, attribution accuracy is high.
For advertisement promotion work, a kind of popularization advertisement attribution method 10 provided by the disclosure can be more
Accurately assessment advertisement promotion effect improves respective advertisement popularization amount, reduces the low advertisement promotion amount of clicking rate, to reduce not
Necessary advertisement expenditure, saves advertisement promotion expense.
Wherein, advertising logo can be preset, be also possible to generate in real time.Wherein, advertising logo can be by server-side
It generates, can also be generated by terminal, will be described in detail advertising logo in the following embodiments and generated by server-side, given birth to by terminal
At specific generating process.
Fig. 2 is a kind of second of embodiment of the present disclosure popularization advertisement attribution method 20 that advertising logo is generated based on server-side
Schematic diagram.As shown in Fig. 2, a kind of popularization advertisement attribution method 20 that the embodiment of the present disclosure provides includes step S201 to S205:
S201: server-side is clicked in terminal in response to user and promotes advertisement, generates advertising logo.
The popularization advertisement that user clicks in terminal, can be that user occurs in some application program that terminal is opened pushes away
Advertisement, the popularization advertisement being also possible in website that user currently browses or webpage.For example, user clicks in a browser
The popularization advertisement, user terminal can request server-side to generate advertising logo by browser code.For another example, user is currently browsing
Popularization advertisement is clicked in website, then user terminal can request server-side by website JavaScript scripting language front-end code
Generate advertising logo.
Advertising logo can be generated according to advertising logo create-rule.Advertising logo create-rule can pre-deposit, pre- to be marked with
Know the random combine that create-rule includes the random combine and/or character of based on character and promoting advertiser website domain name and sets use
In the rule for generating with certain length and having unique identification.For example, advertising logo can be the random groups symphysis of character
At the random combine for being also possible to character combines the website domain name for promoting advertisement to generate.Assuming that the specified advertising logo generated
Length is 15, if generating advertising logo at random using character, the advertising logo generated can be ahff4655165bfbd.If
The website domain name for promoting advertisement is combined to generate advertising logo using the random combine of character, the same specified advertising logo generated
Length is 15, it is assumed that this website is example.com, can take and promote advertisement domain name example, and according to character random groups
Symphysis is at character string are as follows: 973jybo9, the advertising logo ultimately generated are as follows: example973jybo9.
S202: server-side, which is associated with and saves, promotes advertising information and advertising logo.
Promoting the network address ID that advertising information includes: popularization advertisement, (server-side can find and promote according to advertisement ID is promoted
Advertisement data table related, and obtain the information of needs), material, pattern, placement position, official documents and correspondence etc..
S203: advertising logo is sent to terminal by server-side, and terminal saves advertising logo to terminal system.
S204: application program obtains advertising logo from terminal and uploads to server-side.Server-side receives application program from end
The advertising logo that end obtains and uploads.
When application program is after terminal reads advertising logo, the interface that request takes device end is reported, such as will be read
Parameter access clothes to advertisement identification information as a http request (referring to the request message from application program to server end)
The interface of business end exploitation, server-side can get parameter information when application requests.
If the content for promoting advertisement promotion is application program, the application program that advertisement promotion is promoted in activation is downloaded in user
When, this application program obtains advertising logo and upload service end from terminal.Server-side receives application program and obtains from terminal system
And the advertising logo uploaded.
If the content for promoting advertisement promotion is commercially available commodity, user jumps to purchase by clicking popularization advertising information
Object application program, then when user buys commodity by the shopping application program, this shopping application program obtains system from terminal and takes
Advertising logo and upload service end.Server-side receives the advertising logo that application program is obtained and uploaded from terminal.
S205: server-side obtains popularization advertising information associated with the advertising logo received, determines the popularization clicked
Advertisement.
The advertising logo that the advertising logo matching server-side that server-side is obtained from application program saves obtains if successful match
Popularization advertising information associated with the advertising logo is taken, by promoting advertising information, determines that user pushes away what user terminal was clicked
Advertisement, attribution are completed.
In the embodiment of the present disclosure, advertising logo is generated by server-side, it can be ensured that mark create-rule is invisible to user,
Ensure to generate advertising logo uniqueness and safety, and then guarantees to promote the accurate of advertisement attribution by the embodiment of the present disclosure
Property.
Fig. 3 shows for a kind of the third popularization advertisement attribution method 30 for generating advertising logo based on terminal of the embodiment of the present disclosure
It is intended to.As shown in figure 3, a kind of popularization advertisement attribution method 30 that the embodiment of the present disclosure provides includes step S301 to S305:
S301: terminal response user is clicked in terminal and promotes advertisement, generates advertising logo and saves.
If user clicks the popularization advertisement in a browser, browser can be generated wide by browser code requesting terminal
Accuse mark.If user clicks popularization advertisement in the website currently browsed, website can pass through website JavaScript foot
This language front-end code requesting terminal generates advertising logo.
The mark create-rule that prestores that terminal can be sent to terminal by server-side generates advertising logo.Mark is prestored to generate
It is regular to have introduced above, it does not repeat herein.
S302: terminal association simultaneously uploads popularization advertising information and advertising logo to server-side.
S303: server-side receives and saves the popularization advertising information associated with advertising logo and advertisements of terminal upload
Know.
S304: application program obtains advertising logo from terminal and is uploaded to server-side.Server-side receives application program from end
The advertising logo that end obtains and uploads.
S305: server-side determines popularization advertising information associated with the advertising logo got, determines the popularization clicked
Advertisement.
If generating advertising logo in server-side, server-side response application program is repeatedly requested, it is understood that there may be is generated and is uploaded
The case where multiple advertising logos to terminal, and multiple advertising logos that terminal reception server-side uploads are to terminal system, it is whole at this time
End system saves multiple advertising logos, and the advertising logo for causing application program to obtain from user terminal is that terminal is finally terminated from service
The advertising logo of receipts is not to click the advertising logo generated when advertisement, causes to promote advertising information acquisition mistake, obtains user
The popularization advertisement mistake of click, attribution failure.In the embodiment of the present disclosure, advertising logo can be generated in terminal, be avoided the occurrence of at end
The case where advertising logo that end system saves is capped and attribution is caused to fail.
Fig. 4 is a kind of popularization advertisement attribution method schematic diagram that the 4th kind of embodiment of the disclosure provides.As shown in figure 4, this
A kind of popularization that open embodiment provides returns advertisement to include step S401 to S406 because of method 40:
S401: server-side is clicked in terminal in response to user and promotes advertisement, generates advertising logo.
S402: server-side, which is associated with and saves, promotes advertising information and advertising logo.
S403: advertising logo is sent to terminal by server-side, and terminal saves advertising logo to terminal system.
S404: default mark create-rule is sent to application program by server-side.
Wherein, server-side can be sent to create-rule is identified using journey by JavaScript scripting language front-end code
Sequence.
S405: what server-side acquisition application program was obtained and uploaded from terminal meets default mark create-rule length requirement
Advertising logo.
S406: server-side determines popularization advertising information associated with the advertising logo got, determines the popularization clicked
Advertisement.
In the embodiment of the present disclosure, by before application program uploads advertising logo to server-side, receiving what server-side was sent
Create-rule is identified, advertising logo is prejudged and whether meets in mark create-rule that the requirement of specific length will be wide if meeting
It accuses mark and is uploaded to server-side, the accuracy of advertising logo judgement can be improved, and then improve the accuracy of attribution.
Fig. 5 is a kind of popularization advertisement attribution method schematic diagram that the 5th kind of embodiment of the disclosure provides.As shown in figure 5, this
A kind of popularization that open embodiment provides returns advertisement to include step S501 to S506 because of method 50:
S501: terminal is clicked in terminal in response to user and promotes advertisement, generates and saves advertising logo.
S502: terminal association simultaneously uploads popularization advertising information and advertising logo to server-side.
S503: server-side receive and save terminal transmission advertising logo, and with the associated popularization advertisement of advertising logo
Information.
S504: default mark create-rule is sent to application program by server-side.
Wherein, server-side can be sent to create-rule is identified using journey by JavaScript scripting language front-end code
Sequence.
S505: what server-side acquisition application program was obtained and uploaded from terminal meets default mark create-rule length requirement
Advertising logo.
S506: server-side determines popularization advertising information associated with the advertising logo got, determines the popularization clicked
Advertisement.
A kind of popularization advertisement attribution method 50 and a kind of popularization that the embodiment of the present disclosure provides return advertisement to act on because of method 40
Identical, details are not described herein again.
The present embodiment discloses a kind of possible embodiment, comprising: the advertisements that application program is obtained and uploaded from terminal
Knowledge is stored on terminal system clipbook.In above-mentioned five kinds of embodiment of the present disclosure not to terminal save advertising logo position into
Row limits, and terminal saves the position of advertising logo, it will influences the speed and just that application program obtains advertising logo from terminal
Benefit.Therefore, in order to solve this problem, using terminal system clipboard saves advertising logo, and system clipboard can be general
In Android, Internet operating system etc., and system clipboard belongs to public operation region, and the reading of this partial data is awarded without user
Power can be read.Therefore data acquisition, reading are simple in system clipboard.
The present embodiment discloses a kind of possible embodiment, comprising: application program from terminal obtain device number information and on
Reach server-side.
When user passes through terminal downloads application program and activates or buy commodity, the application program or purchase of activation are downloaded
Application program where commodity also obtains terminal device information from terminal, and is uploaded to server-side, realizes and sets can not obtain
Standby number advertisement is launched under scene, and the accuracy of device number attribution gets a promotion, that is, realizes a kind of introducing band of attribution method
The promotion of whole attribution accuracy is carried out.Secondly, above-mentioned way can make up for it when server-side passes through the non-attribution success of advertising logo
When, attribution can be continued to complete by IP address and UA attribution, device number attribution.In addition, the popularization that the embodiment of the present disclosure is provided
Advertisement attribution method is used in combination with IP address and UA attribution, device number attribution method, passes through advertising logo attribution in server-side
Under the premise of successfully, IP address and UA attribution method or device number attribution method attribution are recycled, it is accurate to further increase attribution
Property.
The device number information that application program can be got from terminal include: need user's authorization portions device number information and
Unlicensed portions device number information.Authorization portions device number information includes: the device number of equipment, and the world such as Android device is mobile
EIC equipment identification code etc..Unlicensed portions device number information includes: the letter such as the processor model of equipment, apple personal computer address
Breath, not needing user's authorization can obtain.
Based on inventive concept identical with a kind of popularization advertisement attribution method 10, the embodiment of the present disclosure also provides a kind of popularization
Advertisement attribution device 20.
Fig. 6 is a kind of schematic diagram for popularization advertisement attribution device that the embodiment of the present disclosure provides.As shown in fig. 6, promoting wide
Accusing attribution device 20 includes:
Obtain information unit 210, the advertising logo for obtaining and uploading from terminal for obtaining application program, advertising logo and
It is associated to promote advertising information.
Unit 220 is completed in attribution, for by promoting, advertising information is determining to promote advertisement.
Fig. 7 is the schematic diagram for second of popularization advertisement attribution device that the embodiment of the present disclosure provides.As shown in fig. 7, one
In example, advertisement attribution device is promoted further include: advertising logo generation unit 230 is promoted for clicking in response to user in terminal
Advertisement generates advertising logo, is associated with and saves and promote advertising information and advertising logo, advertising logo is sent to terminal.
In one example, it obtains information unit 210 to be also used to: receiving and saving advertising logo, and and advertising logo in advance
Associated popularization advertising information.Wherein, advertising logo is generated by terminal response user when terminal is clicked and promotes advertisement.
In one example, advertising logo generates in the following way: generating advertising logo according to default mark create-rule, in advance
Bidding is known the random combine that create-rule includes the random combine and/or character of based on character and promoting advertiser website domain name and is set
It is fixed to be used to generate with certain length and with the rule of unique identification.
Such as the schematic diagram that Fig. 8 is the third popularization advertisement attribution device that the embodiment of the present disclosure provides.As shown in figure 8,
In an example, advertising device 20 is promoted further include: transmission unit 240, for default mark create-rule to be sent to application program.
Wherein, obtaining information unit 210 can be used the advertising logo that such as under type acquisition application program is obtained and uploaded from terminal: obtain
What application program was obtained and uploaded from terminal meets the advertising logo of default mark create-rule length requirement.
In one example, application program is from the system clipboard that the advertising logo that terminal obtains and uploads is stored in terminal.
In one example, it obtains information unit 210 to be also used to: obtaining the device number letter that application program is obtained and uploaded from terminal
Breath.
Based on inventive concept identical with a kind of popularization advertisement attribution method 10, the embodiment of the present disclosure also provides a kind of popularization
Advertisement attribution device 30.
Fig. 9 is a kind of schematic diagram for popularization advertisement attribution device 30 that the embodiment of the present disclosure provides.As shown in figure 9, promoting
Advertisement attribution device 30 includes:
Acquiring unit 310, for obtaining advertising logo from terminal, advertising logo is associated with advertising information is promoted.
Unit 320 is completed in attribution, for uploading advertising logo to server-side, so that server-side is true by promoting advertising information
Surely advertisement is promoted.
In one example, advertising logo is clicked in terminal by server-side response user and promotes advertisement generation, and is sent to terminal
's.
In one example, advertising logo is generated by terminal response user when terminal is clicked and promotes advertisement.
In one example, advertising logo generates in the following way: generating advertising logo according to default mark create-rule, in advance
Bidding is known the random combine that create-rule includes the random combine and/or character of based on character and promoting advertiser website domain name and is set
It is fixed to be used to generate with certain length and with the rule of unique identification.
In one example, acquiring unit 310 is also used to: receiving the default mark create-rule that server-side is sent.Wherein, attribution
Completing unit 320 can be used under type upload advertising logo such as to server-side: uploading and default mark life is obtained and met from terminal
At the advertising logo of regular length requirement to server-side.
In one example, application program is from the system clipboard that the advertising logo that terminal obtains and uploads is stored in terminal.
Figure 10 is another schematic diagram for promoting advertisement attribution device that the embodiment of the present disclosure provides.As shown in Figure 10, it pushes away
Wide advertising device 30 further include: uploading unit 330, for uploading from the device number information that terminal obtains to server-side.
It is understood that popularization advertisement attribution device 20 involved in the embodiment of the present disclosure, popularization advertisement attribution device
The function that modules unit in 30 is realized is corresponding with the step promoted in advertisement attribution method being outlined above,
Specific implementation and technical effect, which refer to, above describes method and step, and details are not described herein.
It will be further understood that the embodiment of the present disclosure be related to popularization advertisement attribution device 20, promote advertisement attribution
The structure (title, connection relationship including each modular unit) of device 30 is only to be schematically illustrated, this is based on and the disclosure
What embodiment was related to promotes the provided structure for promoting advertisement attribution device of the identical inventive concept of advertisement attribution method not office
The schematic diagram of disclosure offer is provided, is also not limited to including the above-mentioned modular unit being related to.
Based on inventive concept identical with advertisement attribution method 10 is promoted, the embodiment of the present disclosure also provides a kind of popularization advertisement
Attribution platform, the popularization advertisement attribution platform is for executing popularization advertisement attribution method shown by the embodiment of the present disclosure.
The a kind of electronic equipment that one embodiment of the disclosure provides, wherein the electronic equipment includes memory, processing
Device, input/output (Input/Output, I/O) interface.Wherein, memory, for storing instruction.Processor is deposited for calling
The instruction execution embodiment of the present disclosure of reservoir storage is used to promote advertisement attribution method.Wherein, processor respectively with memory,
The connection of I/O interface, such as can be attached by the bindiny mechanism of bus system and/or other forms.Memory can be used for depositing
Program and data are stored up, including, for promoting the program of advertisement attribution, processor is deposited by operation involved in the embodiment of the present disclosure
Store up memory program thereby executing electronic equipment various function application and data processing.
In the embodiment of the present disclosure processor can using digital signal processor (Digital Signal Processing,
DSP), field programmable gate array (Field-Programmable Gate Array, FPGA), programmable logic array
At least one of (Programmable Logic Array, PLA) example, in hardware realizes that the processor can be center
Processing unit (Central Processing Unit, CPU) or with data-handling capacity and/or instruction execution capability
The combination of one or more of the processing unit of other forms.
Memory in the embodiment of the present disclosure may include one or more computer program products, the computer program
Product may include various forms of computer readable storage mediums, such as volatile memory and/or nonvolatile memory.
The volatile memory for example may include random access memory (Random Access Memory, RAM) and/or high speed
Buffer storage (cache) etc..The nonvolatile memory for example may include read-only memory (Read-Only
Memory, ROM), flash memory (Flash Memory), hard disk (Hard Disk Drive, HDD) or solid state hard disk
(Solid-State Drive, SSD) etc..
In the embodiment of the present disclosure, I/O interface can be used for receiving input instruction (such as number or character information, and produce
Raw key signals input related with the user setting of electronic equipment and function control etc.), various information can also be output to the outside
(for example, image or sound etc.).I/O interface may include physical keyboard, function button (such as volume control in the embodiment of the present disclosure
Key, switch key etc.), mouse, operating stick, trace ball, microphone, one or more of loudspeaker and touch panel etc..
In some embodiments, present disclose provides a kind of computer readable storage medium, the computer-readable storages
Media storage has computer executable instructions, and computer executable instructions when executed by the processor, execute described above appoint
Where method.
Although description operation in a particular order in the accompanying drawings should not be construed as requiring specific shown in
Sequence or serial order operate to execute these operations, or shown in requirement execution whole to obtain desired result.?
In specific environment, multitask and parallel processing be may be advantageous.
Disclosed method and device can be completed using standard programming technology, using rule-based logic or its
His logic realizes various method and steps.It should also be noted that herein and the terms used in the claims " device "
" module " is intended to include using the realization of a line or multirow software code and/or hardware realization and/or for receiving input
Equipment.
One or more combined individually or with other equipment can be used in any step, operation or program described herein
A hardware or software module are executed or are realized.In one embodiment, software module use includes comprising computer program
The computer program product of the computer-readable medium of code is realized, can be executed by computer processor any for executing
Or whole described step, operation or programs.
For the purpose of example and description, the preceding description of disclosure implementation is had been presented for.Preceding description is not poor
The disclosure is restricted to exact form disclosed by also not the really wanting of act property, according to the above instruction there is likely to be various modifications and
Modification, or various changes and modifications may be obtained from the practice of the disclosure.Select and describe these embodiments and be in order to
Illustrate the principle and its practical application of the disclosure, so that those skilled in the art can be to be suitable for the special-purpose conceived
Come in a variety of embodiments with various modifications and using the disclosure.
Claims (18)
1. a kind of popularization advertisement attribution method, wherein the described method includes:
The advertising logo that application program is obtained and uploaded from terminal is obtained, the advertising logo is associated with advertising information is promoted；
It is determined by the popularization advertising information and promotes advertisement.
2. according to the method described in claim 1, wherein, obtain advertising logo that application program is obtained and uploaded from terminal it
Before, the method also includes:
The popularization advertisement is clicked in terminal in response to user, generates the advertising logo；
It is associated with and saves the popularization advertising information and the advertising logo；
The advertising logo is sent to the terminal.
3. according to the method described in claim 1, wherein, obtain advertising logo that application program is obtained and uploaded from terminal it
Before, the method also includes:
Receive and save the advertising logo in advance, and with the associated popularization advertising information of the advertising logo；
The advertising logo is generated by the terminal response user when the terminal clicks the popularization advertisement.
4. according to the method in claim 2 or 3, wherein the advertising logo generates in the following way:
The advertising logo is generated according to default mark create-rule, the default mark create-rule includes being based on character and pushing away
The random combine setting of the random combine and/or character of wide advertiser website domain name is for generating with certain length and having only
The rule of one property mark.
5. according to the method described in claim 4, wherein, the method also includes:
The default mark create-rule is sent to the application program；
The advertising logo for obtaining application program and obtaining and upload from terminal, comprising:
Obtain that the application program obtains and upload from the terminal meets the default mark create-rule length requirement
The advertising logo.
6. the method according to claim 1, wherein the application program obtains simultaneously from the terminal
The advertising logo of upload is stored in the system clipboard of the terminal.
7. the method according to claim 1, wherein the method also includes:
Obtain the device number information that application program is obtained and uploaded from the terminal.
8. a kind of popularization advertisement attribution method, wherein the described method includes:
Advertising logo is obtained from terminal, the advertising logo is associated with the popularization advertising information；
The advertising logo is uploaded to server-side, so that the server-side is determined by the popularization advertising information promotes advertisement.
9. according to the method described in claim 8, wherein, the advertising logo is by server-side response user in the terminal
It clicks the popularization advertisement to generate, and is sent to the terminal.
10. according to the method described in claim 8, wherein, the advertising logo is by the terminal response user in the terminal
Generation when clicking the popularization advertisement.
11. the method according to any one of claim 8 to 10, wherein the advertising logo is given birth in the following way
At:
The advertising logo is generated according to default mark create-rule, the default mark create-rule includes being based on character and pushing away
The random combine setting of the random combine and/or character of wide advertiser website domain name is for generating with certain length and having only
The rule of one property mark.
12. according to the method for claim 11, wherein the method also includes:
Receive the default mark create-rule that the server-side is sent；
The advertising logo is uploaded to described to server-side, comprising:
It uploads and obtains and meet the default advertising logo for identifying create-rule length requirement from the terminal to described
Server-side.
13. the method according to any one of claim 8 to 10, wherein the advertising logo is stored in the terminal
System clipboard on.
14. the method according to any one of claim 8 to 10, wherein the method also includes:
It uploads from the device number information that the terminal obtains to the server-side.
15. a kind of popularization advertisement attribution device, wherein shown device includes:
Obtain information unit, the advertising logo for obtaining and uploading from terminal for obtaining application program, the advertising logo with push away
Wide advertising information is associated；
Unit is completed in attribution, promotes advertisement for determining by the popularization advertising information.
16. a kind of popularization advertisement attribution device, wherein described device includes:
Acquiring unit, for obtaining advertising logo from terminal, the advertising logo is associated with the popularization advertising information；
Unit is completed in attribution, for uploading the advertising logo to server-side, so that the server-side passes through the popularization advertisement
Information, which determines, promotes advertisement.
17. a kind of electronic equipment, wherein the electronic equipment includes:
Memory, for storing instruction；And
Processor, a kind of popularization described in any one of instruction execution claim 1-14 for calling memory storage
Advertisement attribution method.
18. a kind of computer readable storage medium, wherein the computer-readable recording medium storage has computer is executable to refer to
It enables, when executed by the processor, perform claim requires one kind described in any one of 1-14 to push away to the computer executable instructions
Wide advertisement attribution method.
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| CN201910545173.4A CN110276643A (en) | 2019-06-21 | 2019-06-21 | A kind of popularization advertisement attribution method and device |
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| CN201910545173.4A CN110276643A (en) | 2019-06-21 | 2019-06-21 | A kind of popularization advertisement attribution method and device |
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