CN109242559A - A kind of intelligent advertisement push method based on cloud platform - Google Patents
A kind of intelligent advertisement push method based on cloud platform Download PDFInfo
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- CN109242559A CN109242559A CN201811003110.8A CN201811003110A CN109242559A CN 109242559 A CN109242559 A CN 109242559A CN 201811003110 A CN201811003110 A CN 201811003110A CN 109242559 A CN109242559 A CN 109242559A
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- mobile terminal
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The present invention discloses a kind of intelligent advertisement push method based on cloud platform, comprising the following steps: is divided into several regions；Count mobile terminal quantity in each region；It is divided into several region subintervals and counts mobile terminal quantity；The dbase in the subinterval of region in each mobile terminal is obtained by web crawlers, to the keyword extraction in same software and constitutes key data set；It obtains dbase and software in each mobile terminal to compare keyword in each dbase one by one with key data set using the time, obtains user software comparison set；Count the Software match degree coefficient of each software in each mobile terminal；Statistic for receiver type matching degree coefficient；Advertisement to pushing software type is sent to the mobile terminal that integration type matching degree coefficient is greater than the standard summary type matching degree coefficient threshold of setting.The present invention selects mobile terminal in advertisement pushing, has the characteristics that intelligent, with strong points, substantially increases the efficiency of advertisement pushing.
Description
Technical field
The invention belongs to advertisement pushing technical fields, are related to a kind of intelligent advertisement push method based on cloud platform.
Background technique
With the fast development of mobile network, more and more advertisement developers in order to realize the popularization of advertisement, start to
Mobile terminal carries out the push of advertisement, but the push of existing advertisement will usually be sent to the use of designated number to advertisement
Family, and can not targetedly be launched according to the actual demand of user, it is understood that there may be advertiser is thrown to designated number
User loses interest in the advertisement of push, and then wastes the cost of gray advertisement, and cannot achieve advertisement pushing band
The effect come, reduces the efficiency of advertisement pushing, income can not be brought now to design one kind in order to solve problem above to advertiser
Intelligent advertisement push method based on cloud platform.
Summary of the invention
The purpose of the present invention is to provide a kind of intelligent advertisement based on cloud platform, solve existing advertisement pushing, deposit
Intelligent characteristic is poor, the problem of pushing efficiency difference and push interests difference.
The purpose of the present invention can be achieved through the following technical solutions:
A kind of intelligent advertisement push method based on cloud platform, comprising the following steps:
S1, by specified region division at it is several interconnection and the identical rectangular area of area；
S2, obtain mobile terminal quantity in the specified rectangular area region Zhong Ge, each rectangular area according to setting sequence,
It is successively numbered, respectively 1,2 ..., i ..., n, and the quantity of mobile terminal constitutes mobile terminal number in each rectangular area
Duration set A (a1, a2 ..., ai ..., an), ai is expressed as the quantity of mobile terminal in i-th of rectangular area；
S3, each rectangular area is divided, is divided into the region subinterval of several interconnections and area equation, and united
Count the mobile terminal quantity in the region each rectangular area Nei Ge subinterval；
S4, the region sub-district that mobile terminal quantity in each region subinterval is more than setting mobile terminal amount threshold is filtered out
Between, and be ranked up according to the sequence of mobile terminal quantity from high to low, respectively 1,2 ..., s passes through web crawlers technology
It is more than each mobile terminal in the region subinterval of setting mobile terminal amount threshold to mobile terminal quantity in each rectangular area
Interior dbase is obtained, and the dbase in mobile terminal is divided according to the software type of setting, same type
Software be ranked up according to preset sequence, respectively 1,2 .., j ..., m, to the soft of software sharing each under same type
Part classification set Bt(bt1,bt2,...,btj,...,btM), btJ is expressed as j-th of software in t type, t 1,2 and 3,
Different software illustrates that corresponding keyword is different, and corresponding keyword is according to keyword significance level by height in same dbase
To low sequence, successively each keyword is ranked up, the keyword in dbase constitutes key data set B 'tj
(b′tj1,b′tj2,...,b′tjf,...,b′tjk),b′tjF is expressed as f-th of key in t type in j-th of dbase
Word；
S5, acquisition each rectangular area in mobile terminal quantity be more than setting mobile terminal quantity threshold values region subinterval
In each mobile terminal in dbase and software use the time, and to each dbase according to the chronological order of downloading
Be ranked up, respectively 1,2 ..., u, and obtain each dbase respectively with key data set B 'tjIn keyword
It is compared one by one, obtains user software comparison set Cisgutj(cisgutj1,cisgutj2,...,cisgutjf,...,
cisguTjk), CisguTj is expressed as in i-th of rectangular area in the subinterval of s-th of region u-th in g-th of mobile terminal user
The corresponding set of keywords of dbase, cisguTjf is expressed as in i-th of rectangular area g-th of shifting in the subinterval of s-th of region
F-th in f-th of keyword and t type in dynamic terminal user in u-th of dbase in j-th of dbase is crucial
The reduced value of word；
S6, the comparing result of keyword in each software in user software comparison set is counted, obtains each user
The Software match degree coefficient of each software, filters out the keyword in t type in j-th of dbase and i-th in mobile terminal
The corresponding keyword match of u-th of dbase in g-th of mobile terminal user in the subinterval of s-th of region in a rectangular area
Spend highest dbase；
S7, the highest software of Software match degree coefficient in each mobile terminal user is extracted, according to software type to same use
The software of the same software type at family carries out integration type matching degree coefficients statistics；
S8, to the integration type matching degree coefficient of each software type of each mobile terminal user and the standard summary type of setting
Matching degree coefficient threshold compares, and extracts the standard summary type matching degree coefficient that integration type matching degree coefficient is greater than setting
Software type；
S9, the Software advertisement for treating push are divided according to software type in advertisement, are divided into shopping class, trip
Class of playing and news entertain class, and Cloud Server sends out the advertisement of software type to be pushed according to the software type in advertisement
It send to the integration type matching degree coefficient of software type on mobile terminal and is greater than the standard summary type matching degree coefficient threshold of setting
The mobile terminal of value.
Further, the software type includes that shopping class, game class and news entertain class, and shopping class includes Taobao, capital
East, only product meeting, game class include fighting landlord, see repeatedly that it includes mango TV, iqiyi.com, Tencent's video that news, which entertains class,.
Further, the corresponding specific gravity of each keyword is different in different software title, each key in key data set
The corresponding specific gravity of word is respectively gb 'tj1,gb′tj2,...,gb′tjf,...,gb′tjK, and gb 'tj1+gb′tj2+...+gb′tjf
+...+gb′tjK=1.
Further, when in i-th of rectangular area in the subinterval of s-th of region in g-th of mobile terminal user u-th it is soft
F-th of keyword in part title is identical as f-th of keyword in j-th of dbase in t type, then takes
cisguTjf is 1, otherwise, takes 0.
Further, the calculation formula of the Software match degree coefficient iscisguTjf is expressed as s in i-th of rectangular area
J-th in f-th of keyword and t type in a region subinterval in g-th of mobile terminal user in u-th of dbase
The reduced value of f-th of keyword in dbase, gb 'tjF is expressed as f-th of pass in t type in j-th of dbase
The corresponding specific gravity of key word,It is expressed as in i-th of rectangular area in the subinterval of s-th of region in g-th of mobile terminal user
The use time of u-th of software, TStandardIt is expressed as the standard time of setting, unit is number of days.
Further, the calculation formula of integration type matching degree coefficient isWisgT is expressed as i-th
In a rectangular area in the subinterval of s-th of region corresponding t-th of the software type of g-th of mobile terminal user integration type
With degree coefficient.
Beneficial effects of the present invention:
Intelligent advertisement push method provided by the invention based on cloud platform carries out division acquisition by treating push area
The quantity of mobile terminal in region to judge whether mobile terminal quantity meets quantitative requirement, and meets mobile terminal quantity
It is required that region use crawler technology, the title and software for obtaining software using the time, according to the dbase of acquisition and
Using the Software match degree coefficient of time statistical software, the highest software of matching degree coefficient is filtered out, and then calculates same movement
The corresponding integration type matching degree coefficient of each software type in terminal, and will be sent to the corresponding advertisement of pushing software type comprehensive
The mobile terminal that type matching degree coefficient meets threshold requirement is closed, realization has selection to mobile terminal during advertisement pushing
Push, have the characteristics that intelligent, with strong points, substantially increase the efficiency of advertisement pushing.
Specific embodiment
Below in conjunction with the embodiment of the present invention, technical scheme in the embodiment of the invention is clearly and completely described,
Obviously, described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.Based in the present invention
Embodiment, all other embodiment obtained by those of ordinary skill in the art without making creative efforts, all
Belong to the scope of protection of the invention.
A kind of intelligent advertisement push method based on cloud platform, comprising the following steps:
S1, by specified region division at it is several interconnection and the identical rectangular area of area；
S2, obtain mobile terminal quantity in the specified rectangular area region Zhong Ge, each rectangular area according to setting sequence,
It is successively numbered, respectively 1,2 ..., i ..., n, and the quantity of mobile terminal constitutes mobile terminal number in each rectangular area
Duration set A (a1, a2 ..., ai ..., an), ai is expressed as the quantity of mobile terminal in i-th of rectangular area；
S3, each rectangular area is divided, is divided into the region subinterval of several interconnections and area equation, and united
Count the mobile terminal quantity in the region each rectangular area Nei Ge subinterval；
S4, the region sub-district that mobile terminal quantity in each region subinterval is more than setting mobile terminal amount threshold is filtered out
Between, and be ranked up according to the sequence of mobile terminal quantity from high to low, respectively 1,2 ..., s passes through web crawlers technology
It is more than each mobile terminal in the region subinterval of setting mobile terminal amount threshold to mobile terminal quantity in each rectangular area
Interior dbase is obtained, wherein the dbase in mobile terminal is divided according to the software type of setting, described
Software type includes that shopping class, game class and news entertain class, and shopping class includes that Taobao, Jingdone district, only product can wait softwares, game class
Including fighting landlord, Games Softwares are seen etc. repeatedly, and it includes the softwares such as mango TV, iqiyi.com, Tencent's video, same class that news, which entertains class,
The software of type is ranked up according to preset sequence, respectively 1,2 .., j ..., m, to software sharing each under same type
Software classification set Bt(bt1,bt2,...,btj,...,btM), btJ is expressed as j-th of software in t type, t 1,2 and
3, different software illustrates that corresponding keyword is different, in same dbase corresponding keyword according to keyword significance level by
High to Low sequence is successively ranked up each keyword, and the keyword in dbase constitutes key data set B 'tj
(b′tj1,b′tj2,...,b′tjf,...,b′tjk),b′tjF is expressed as f-th of key in t type in j-th of dbase
Word, the corresponding specific gravity of each keyword is different in different software title, respectively gb 'tj1,gb′tj2,...,gb′tjf,...,gb′tjK, and gb 'tj1+gb′tj2+...+gb′tjf+...+gb′tjK=1；
S5, acquisition each rectangular area in mobile terminal quantity be more than setting mobile terminal quantity threshold values region subinterval
In each mobile terminal in dbase and software use the time, and to each dbase according to the chronological order of downloading
Be ranked up, respectively 1,2 ..., u, and obtain each dbase respectively with key data set B 'tjIn keyword
It is compared one by one, obtains user software comparison set Cisgutj(cisgutj1,cisgutj2,...,cisgutjf,...,
cisguTjk), CisguTj is expressed as in i-th of rectangular area in the subinterval of s-th of region u-th in g-th of mobile terminal user
The corresponding set of keywords of dbase, cisguTjf is expressed as in i-th of rectangular area g-th of shifting in the subinterval of s-th of region
F-th in f-th of keyword and t type in dynamic terminal user in u-th of dbase in j-th of dbase is crucial
The reduced value of word, if u-th of dbase in g-th of mobile terminal user in the subinterval of s-th of region in i-th of rectangular area
In f-th of keyword it is identical as f-th of keyword in j-th of dbase in t type, then take cisguTjf is 1,
Otherwise, 0 is taken；
S6, the comparing result of keyword in each software in user software comparison set is counted, obtains software
With degree coefficientcisguTjf is expressed as i-th of rectangle
F-th of keyword and t class in region in the subinterval of s-th of region in g-th of mobile terminal user in u-th of dbase
The reduced value of f-th of keyword in type in j-th of dbase, gb 'tjF is expressed as in t type in j-th of dbase
The corresponding specific gravity of f-th of keyword,G-th of movement in the subinterval of s-th of region is expressed as in i-th of rectangular area
The use time of u-th of software, T in terminal userStandardIt is expressed as the standard time of setting, unit is number of days；Filter out t class
G-th of mobile terminal is used in the subinterval of s-th of region in keyword and i-th of rectangular area in type in j-th of dbase
The corresponding highest dbase of keyword match degree of indoor u-th of dbase；
S7, the highest software of Software match degree coefficient in each mobile terminal user is extracted, according to software type to same use
The software of the same software type at family carries out integration type matching degree coefficients statistics, the calculation formula of integration type matching degree coefficient
ForWisgT is expressed as in i-th of rectangular area g-th of mobile terminal in the subinterval of s-th of region and uses
The integration type matching degree coefficient of corresponding t-th of the software type in family；
S8, to the integration type matching degree coefficient of each software type of each mobile terminal user and the standard summary type of setting
Matching degree coefficient threshold compares, and extracts the standard summary type matching degree coefficient that integration type matching degree coefficient is greater than setting
Software type；
S9, the Software advertisement for treating push are divided according to software type in advertisement, are divided into shopping class, trip
Class of playing and news entertain class, and Cloud Server sends out the advertisement of software type to be pushed according to the software type in advertisement
It send to the integration type matching degree coefficient of software type on mobile terminal and is greater than the standard summary type matching degree coefficient threshold of setting
The mobile terminal of value is realized the intelligent push of advertisement and is targetedly pushed, improves pushing efficiency.
Intelligent advertisement push method provided by the invention based on cloud platform carries out division acquisition by treating push area
The quantity of mobile terminal in region to judge whether mobile terminal quantity meets quantitative requirement, and meets mobile terminal quantity
It is required that region use crawler technology, the title and software for obtaining software using the time, according to the dbase of acquisition and
Using the Software match degree coefficient of time statistical software, the highest software of matching degree coefficient is filtered out, and then calculates same movement
The corresponding integration type matching degree coefficient of each software type in terminal, and will be sent to the corresponding advertisement of pushing software type comprehensive
The mobile terminal that type matching degree coefficient meets threshold requirement is closed, realization has selection to mobile terminal during advertisement pushing
Push, have the characteristics that intelligent, with strong points, substantially increase the efficiency of advertisement pushing.
The above content is just an example and description of the concept of the present invention, affiliated those skilled in the art
It makes various modifications or additions to the described embodiments or is substituted in a similar manner, without departing from invention
Design or beyond the scope defined by this claim, be within the scope of protection of the invention.
Claims (6)
1. a kind of intelligent advertisement push method based on cloud platform, it is characterised in that: the following steps are included:
S1, by specified region division at it is several interconnection and the identical rectangular area of area；
S2, obtain mobile terminal quantity in the specified rectangular area region Zhong Ge, each rectangular area according to setting sequence, successively
It is numbered, respectively 1,2 ..., i ..., n, and the quantity of mobile terminal constitutes mobile terminal quantity collection in each rectangular area
Conjunction A (a1, a2 ..., ai ..., an), ai is expressed as the quantity of mobile terminal in i-th of rectangular area；
S3, each rectangular area is divided, is divided into the region subinterval of several interconnections and area equation, and count each
The mobile terminal quantity in the rectangular area region Nei Ge subinterval；
S4, the region subinterval that mobile terminal quantity in each region subinterval is more than setting mobile terminal amount threshold is filtered out,
And be ranked up according to the sequence of mobile terminal quantity from high to low, respectively 1,2 ..., s, by web crawlers technology to each
Mobile terminal quantity is more than in each mobile terminal in the region subinterval of setting mobile terminal amount threshold in rectangular area
Dbase is obtained, and the dbase in mobile terminal is divided according to the software type of setting, same type of soft
Part is ranked up according to preset sequence, respectively 1,2 .., j ..., m, to the software point of software sharing each under same type
Class set Bt(bt1,bt2,...,btj,...,btM), btJ is expressed as j-th of software in t type, and t 1,2 and 3 is different
The corresponding keyword of software manual is different, in same dbase corresponding keyword according to keyword significance level from high to low
Sequence, successively each keyword is ranked up, keyword in dbase constitutes key data set B 'tj(b′tj1,
b′tj2,...,b′tjf,...,b′tjk),b′tjF is expressed as in t type f-th of keyword in j-th of dbase；
S5, acquisition each rectangular area in mobile terminal quantity be more than setting mobile terminal quantity threshold values region subinterval in
Dbase and software use the time in each mobile terminal, and carry out to each dbase according to the chronological order of downloading
Sequence, respectively 1,2 ..., u, and obtain each dbase respectively with key data set B 'tjIn keyword carry out
It compares one by one, obtains user software comparison set Cisgutj(cisgutj1,cisgutj2,...,cisgutjf,...,cisguTjk),
CisguTj is expressed as in i-th of rectangular area in the subinterval of s-th of region u-th of dbase in g-th of mobile terminal user
Corresponding set of keywords, cisguTjf is expressed as in i-th of rectangular area g-th of mobile terminal in the subinterval of s-th of region and uses
The comparison of f-th of keyword in f-th of keyword and t type in indoor u-th of dbase in j-th of dbase
Value；
S6, the comparing result of keyword in each software in user software comparison set is counted, it is mobile obtains each user
The Software match degree coefficient of each software, filters out the keyword and i-th of square in t type in j-th of dbase in terminal
The corresponding keyword match degree of u-th of dbase is most in g-th of mobile terminal user in the subinterval of s-th of region in shape region
High dbase；
S7, the highest software of Software match degree coefficient in each mobile terminal user is extracted, according to software type to same user's
The software of same software type carries out integration type matching degree coefficients statistics；
S8, to the integration type matching degree coefficient of each software type of each mobile terminal user and the standard summary type matching of setting
Degree coefficient threshold compares, and extracts integration type matching degree coefficient and is greater than the soft of the standard summary type matching degree coefficient set
Part type；
S9, the Software advertisement for treating push are divided according to software type in advertisement, are divided into shopping class, game class
Class is entertained with news, the advertisement of software type to be pushed is sent to by Cloud Server according to the software type in advertisement
The integration type matching degree coefficient of software type is greater than the standard summary type matching degree coefficient threshold of setting on mobile terminal
Mobile terminal.
2. a kind of intelligent advertisement push method based on cloud platform according to claim 1, it is characterised in that: the software
Type includes that shopping class, game class and news entertain class, and shopping class includes Taobao, Jingdone district, only product meeting, and game class includes bucket ground
Master sees that it includes mango TV, iqiyi.com, Tencent's video that news, which entertains class, repeatedly.
3. a kind of intelligent advertisement push method based on cloud platform according to claim 1, it is characterised in that: different software
The corresponding specific gravity of each keyword is different in title, and the corresponding specific gravity of each keyword is respectively gb ' in key data settj1,
gb′tj2,...,gb′tjf,...,gb′tjK, and gb 'tj1+gb′tj2+...+gb′tjf+...+gb′tjK=1.
4. a kind of intelligent advertisement push method based on cloud platform according to claim 1, it is characterised in that: when i-th
F-th keyword in rectangular area in the subinterval of s-th of region in g-th of mobile terminal user in u-th of dbase with
F-th of keyword in t type in j-th of dbase it is identical, then take cisguTjf is 1, otherwise, takes 0.
5. a kind of intelligent advertisement push method based on cloud platform according to claim 1, it is characterised in that: the software
The calculation formula of matching degree coefficient iscisguTjf table
It is shown as f-th in i-th of rectangular area in the subinterval of s-th of region in g-th of mobile terminal user in u-th of dbase
The reduced value of f-th of keyword in keyword and t type in j-th of dbase, gb 'tjF is expressed as jth in t type
The corresponding specific gravity of f-th of keyword in a dbase, TcisgutjIt is expressed as s-th of region sub-district in i-th of rectangular area
Between in g-th of mobile terminal user u-th software use time, TStandardIt is expressed as the standard time of setting, unit is day
Number.
6. a kind of intelligent advertisement push method based on cloud platform according to claim 1, it is characterised in that: integration type
The calculation formula of matching degree coefficient isWisgT is expressed as s-th of region sub-district in i-th of rectangular area
Between in corresponding t-th of the software type of g-th of mobile terminal user integration type matching degree coefficient.
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| CN201811003110.8A CN109242559A (en) | 2018-08-30 | 2018-08-30 | A kind of intelligent advertisement push method based on cloud platform |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111654879A (en) * | 2020-06-02 | 2020-09-11 | 中国联合网络通信集团有限公司 | Business pushing method and device, control equipment and storage medium |
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| CN102708198A (en) * | 2012-05-16 | 2012-10-03 | 杭州通策会综合服务有限公司 | Individualized network advertisement pushing method |
| CN106294775A (en) * | 2016-08-11 | 2017-01-04 | 合智能科技（深圳）有限公司 | Content delivery method and device |
| CN107171943A (en) * | 2017-06-26 | 2017-09-15 | 北京中达金桥技术股份有限公司 | Solid shop/brick and mortar store information-pushing method based on wechat and iBeacon |
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| US20120041835A1 (en) * | 2010-06-23 | 2012-02-16 | Managed Audience Share Solutions LLC | Methods, systems, and computer program products for managing organized binary advertising asset markets |
| CN102708198A (en) * | 2012-05-16 | 2012-10-03 | 杭州通策会综合服务有限公司 | Individualized network advertisement pushing method |
| CN106294775A (en) * | 2016-08-11 | 2017-01-04 | 合智能科技（深圳）有限公司 | Content delivery method and device |
| CN107171943A (en) * | 2017-06-26 | 2017-09-15 | 北京中达金桥技术股份有限公司 | Solid shop/brick and mortar store information-pushing method based on wechat and iBeacon |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111654879A (en) * | 2020-06-02 | 2020-09-11 | 中国联合网络通信集团有限公司 | Business pushing method and device, control equipment and storage medium |
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Application publication date: 20190118 |