CN107871242A

CN107871242A - Advertisement delivery system and method

Info

Publication number: CN107871242A
Application number: CN201610856831.8A
Authority: CN
Inventors: 李涛; 陈亮; 魏新杰; 林剑炜; 万团结; 胡艳平
Original assignee: HANGZHOU ICAFE TECHNOLOGY Co Ltd
Current assignee: HANGZHOU ICAFE TECHNOLOGY Co Ltd
Priority date: 2016-09-28
Filing date: 2016-09-28
Publication date: 2018-04-03

Abstract

The application provides a kind of advertisement delivery system and method.According to the advertisement placement method, advertisement putting terminal obtains user and uses the user profile of one of user terminal, and be sent to ad placement services end during to the access management of at least one user terminal；User interest analysis result and the ad content related to the user interest analysis result corresponding to the acquired user profile of ad placement services end inquiry, and ad content is fed back into the advertisement putting terminal；Advertisement putting terminal shows received ad content.The application is particular for the hobby of the crowd to be surfed the Net in the specific occasion such as Internet bar or hotel, and for the ad content of the high compatible degree of corresponding product release, the advertisement accurately for realizing the products such as networking products, fast-moving consumer goods is launched.

Description

Advertisement delivery system and method

Technical field

The application is related to a kind of Internet technical field, more particularly to a kind of advertisement delivery system and method.

Background technology

Internet advertising is that advertisement is launched on network by web advertisement platform, utilizes the ad banner on website, text This link, multimedia mode, in internet, publication or releasing advertisements, pass through a kind of advertisement of network delivery to Internet user Function mode.With traditional four big communications media (newspaper, magazine, TV, broadcast) advertisement and enjoying the outdoor advertising phase shown appreciation for somebody Than Internet advertising has advantageous advantage, is because Internet advertisement platform can be directed to place business service end institute The business of operation more accurately launches ad content.Therefore, Internet advertising is the important of implementation Modern Marketing media strategy A part.

Wherein, the mode of Internet advertisement platform dispensing ad content includes：Business is searched in electric business website based on user Product information and the ad content determined；Or issued according to business service end where advertising platform business tine (such as video, Novel etc.), to select to launch ad content.

Although above two mode can it is a certain degree of improve advertisement putting precision, transported by business service end The business limitation of battalion, lacks the overall understanding to Internet user.

On the other hand, as the system of real name of network registry is promoted and the intellectuality of Internet bar's management, Internet bar is not only that user carries Service on net at a high speed, safe has been supplied, also provides another advertisement putting approach for being directed to network bar users for advertiser.However, Advertisement putting granularity at present in Internet bar management system is thicker so that advertisement value does not obtain higher performance.

The content of the invention

In view of the above the shortcomings that prior art, the purpose of the application is to provide a kind of advertisement delivery system and side Method, for solving not being directed in the prior art to precisely launching advertisement using the offer of public computer user such as network bar users etc. Problem.

In order to achieve the above objects and other related objects, in a first aspect, the application provides a kind of advertisement putting terminal, bag Include：Acquisition module, for by the access management at least one user terminal, obtaining user and using one of user The user profile of terminal；Advertisement display module, for presenting advertising content；Wherein, the ad content is to be based on the user User interest analysis result associated by information and determine, the customer analysis result is it is determined that before the ad content Based on to the user profile obtained from the analysis of the user behavior information of user terminal.

In some embodiments, the advertisement putting terminal, in addition to：Communication module, for by the user profile Ad placement services end is sent to, and obtains the ad content to be shown that the ad placement services end is fed back.

In some embodiments, the acquisition module is additionally operable to carrying out the access management phase to each user terminal Between, collect the user behavior information for corresponding to each user profile；Corresponding, the communication module is by each user profile and corresponding User behavior information is sent to ad placement services end.

In some embodiments, the communication module be additionally operable to by based on it is default transmission the cycle, playing advertisement Caused advertisement exposure asks to send to ad placement services end during content or during application program is run；The advertisement shows Show module be used for show asked based on the advertisement exposure that is sent obtained from ad content.

In some embodiments, the advertisement putting terminal also includes：Application management module, for whole to the user Each application program in end is carried out using management, wherein, at least one application program can send advertisement exposure during operation Request.

Second aspect, the application also provide a kind of ad placement services end, are communicated to connect with advertisement putting terminal, including： Memory module, for preserving user profile, user interest analysis result, ad content and the incidence relation of three；Enquiry module, Communicated with the memory module, pipe is being used at least one user terminal progress user for obtaining the advertisement putting terminal The user profile gathered during reason, and inquire about corresponding with user profile user interest analysis result and with the use The related ad content of family interest analysis result；Advertisement putting module, it is connected with the enquiry module, for wide by what is inquired about Accuse the user terminal that content is sent to the currently used user profile.

In some embodiments, the enquiry module is additionally operable to whole at least one user of the advertisement putting terminal-pair During end carries out access management, asked based on the advertisement exposure that the advertisement putting terminal is sent, inquire about the advertisement and throw Put the user interest analysis result corresponding to the user profile of terminal collection, and the advertisement related to the customer analysis result Content.

In some embodiments, the ad placement services end also includes：Customer analysis module is described wide for obtaining Accuse user profile and the user behavior for launching that terminal is gathered during access management is carried out at least one user terminal Information, the user behavior information corresponding to acquired same user profile is subjected to user interest analysis, and by user interest Analysis result is associated with respective user information.

In some embodiments, user row of the customer analysis module corresponding to by acquired same user profile User interest analysis is carried out for information, including：By the user behavior information corresponding to the same user profile of web search, and base User interest analysis is carried out in search result, obtains user interest analysis result.

In some embodiments, the ad placement services end also includes：It is equal with the memory module and enquiry module The advertisement acquisition module of communication, for based on through inquiring about obtained user interest analysis result, organizing at least one advertiser whole End participates in advertisement auction, and obtains and participate in the ad content that advertiser's terminal of advertisement auction is provided, and auction is successfully wide Accuse that content is associated with the user interest analysis result is stored in the memory module.

In some embodiments, the ad placement services end also includes：Communicated with the advertisement acquisition module wide Filtering module is accused, the ad content for advertiser's terminal to be provided is filtered.

In some embodiments, the ad content that the advertisement filter module is provided advertiser's terminal is carried out Filtering, including：The ad content that advertiser's terminal is provided is supplied to auditor, and will be audited in the advertisement passed through Appearance is supplied to advertisement acquisition module.

In some embodiments, the ad placement services end also includes：Advertisement putting interpretation of result module, for pair Played ad content carries out dispensing attributional analysis, and feeds back to corresponding advertiser's terminal by attributional analysis result is launched.

The third aspect, the application also provide a kind of advertisement delivery system, including：Advertisement putting terminal and as above any institute The ad placement services end stated；Wherein, the advertisement putting terminal includes：Acquisition module, communication module and advertisement display module； The acquisition module is used to use one of user by the access management at least one user terminal, collection user The user profile of terminal；The communication module is used to the user profile being sent to ad placement services end, and described in acquisition The ad content that ad placement services end is fed back；And the advertisement display module is used to show the ad content.

In some embodiments, the advertisement putting terminal also includes：Application management module, it is at least one for managing Each application program in the user terminal, wherein, at least one application program can send advertisement exposure during operation please Ask.

In some embodiments, the communication module be additionally operable to by based on it is default transmission the cycle, playing advertisement During content or the operation based on the application program and the request of caused advertisement exposure is sent to ad placement services end；It is described Advertisement display module is used to during corresponding application programs are run, show the ad placement services end group in the advertisement exposure The fed back ad content of request.

Fourth aspect, the application also provide a kind of advertisement placement method, are taken applied to advertisement putting terminal and advertisement putting In the system that business end is formed, including：The advertisement putting terminal is in the access management phase at least one user terminal Between, collection takes family and uses the user profile of one of user terminal, and is sent to the ad placement services end；It is described wide Accuse and launch user interest analysis result corresponding to the acquired user profile of service end inquiry and analyzed with the user interest As a result related ad content, and the ad content is fed back into the advertisement putting terminal；The advertisement putting terminal shows Show received ad content.

As described above, the advertisement delivery system and method for the application, have the advantages that：By in Internet bar or hotel Acquisition module is set etc. the user terminal of scene and network management services end, user's letter that collection user uses on the subscriber terminal Breath, even user behavior information, and its ad content interested is played to the user of the currently used user profile, it is special with this Safety pin is the wide of the high compatible degree of corresponding product release to the hobby of the crowd to be surfed the Net in the specific occasion such as Internet bar or hotel Content is accused, the advertisement accurately for realizing the products such as networking products, fast-moving consumer goods is launched.In addition, match somebody with somebody in advertisement putting terminal Application management module is put, when can effectively solve the problem that mobile users use user terminal, can not effectively be managed installed in user terminal In application program the problem of.In addition, the built-in advertising exposure request in certain applications program, can ensure that Internet user receives it Advertisement interested, effective the problem of reducing advertisement putting not in time.In addition, user behavior is believed using the Internet search technology Breath carries out user interest analysis, can precisely obtain user interest analysis result.Participated in addition, being obtained using advertisement acquisition module The ad content bidded, newest user interest analysis result can be provided for advertiser in time, so that advertiser updates advertisement Content.Simultaneously because provide user interest analysis result to advertiser so that advertiser can targetedly select commodity Ad content.

Brief description of the drawings

Fig. 1 is shown as the schematic network structure that the advertisement delivery system of the application is applicable.

Fig. 2 is shown as a kind of structural representation of advertisement putting terminal of the application.

Fig. 3 is shown as the structural representation of another advertisement putting terminal of the application.

Fig. 4 is shown as the structural representation of another advertisement putting terminal of the application.

Fig. 5 is shown as a kind of structural representation at ad placement services end of the application.

Fig. 6 is shown as the structural representation of another advertisement putting terminal of the application.

Fig. 7 is shown as the structural representation of another advertisement putting terminal of the application.

Fig. 8 is shown as the structural representation of another advertisement putting terminal of the application.

Fig. 9 is shown as a kind of structural representation of advertisement delivery system of the application.

Figure 10 is shown as a kind of flow chart of advertisement placement method of the application.

Figure 11 is shown as the flow chart of another advertisement placement method of the application.

Figure 12 is shown as the flow chart that ad placement services end performs in the advertisement placement method of the application.

Figure 13 is shown as the flow chart of another advertisement placement method of the application.

Embodiment

Illustrate presently filed embodiment below by way of specific instantiation, those skilled in the art can be by this specification Disclosed content understands other advantages and effect of the application easily.The application can also pass through specific realities different in addition The mode of applying is embodied or practiced, the various details in this specification can also be based on different viewpoints with application, without departing from Various modifications or alterations are carried out under spirit herein.

Refer to Fig. 1-13.It should be noted that the diagram provided in the present embodiment only illustrates this Shen in a schematic way Basic conception please, then in schema only display with relevant component in the application rather than according to component count during actual implement, Shape and size are drawn, and kenel, quantity and the ratio of each component can be a kind of random change during its actual implementation, and its component Being laid out kenel may also be increasingly complex.

Referring initially to Fig. 1, the application answers suitable for the application scenarios such as such as Internet bar, hotel and formula coffee shop of Internet bar this kind of With being configured with user terminal 1 in each seat in scene, each table or room, and managed by network management services end 2 is unified Manage multiple user terminals 1.

The user terminal 1 refers to include CPU, network insertion hardware, display screen and the electronic equipment of keyboard and mouse, It includes but is not limited to such as desktop computer, notebook computer, tablet personal computer PC.The user terminal can also be by The human-computer interaction device (such as display screen, keyboard and mouse) of main frame and corresponding each virtual machine with multiple virtual machines is formed Electronic equipment.For example, being provided with a computer equipment (i.e. main frame) in Internet bar, it includes multiple virtual machines and corresponding each void The hardware connecting interface of plan machine, each virtual machine pass through corresponding hardware connecting interface and the man-machine friendship being placed on Internet bar's station Mutual device is connected, to realize the functions such as online, text editing, game operation.Each virtual machine and corresponding a set of man-machine friendship Mutual device forms the user terminal 1.System for access management is installed, the user makes in the user terminal 1 It can be built into advertisement putting terminal with management system.Wherein, the access management includes：User terminal is being authorized as finger Determine during Internet user opens service on net, the Internet user is carried out using management in the operation of user terminal；And/or pipe Manage online time limit, access authority of the user terminal etc..For example, access management system is installed in the user terminal 1 The client (such as client of net dimension great master) of system, the client is after confirming that Internet user logs in, behaviour that file is downloaded to it Automatically local automatic loading deleted and download file replicated, downloaded file etc. is using management；Or true After recognizing Internet user's login, the web page interlinkage progress security checked to Internet user uses management etc..

Above-mentioned network management services end 2 refer to each user terminal communication, and each user terminal 1 can be authorized to confirm online The user profile computer equipment of user's registration.The computer equipment includes but is not limited to：Single server, according to business need Seek server cluster of distribution etc..Wherein, the network management services end 2 can also carry out user's use to each user terminal 1 Management.For example, network management personnel is by operating the subscriber administration interface at the network management services end, it is the use in LAN Family terminal A1 configures the ID card No. of Internet user, and opens the authority using A1, wherein, included using A1 authority but not It is limited to：Access authority and use built-in each application program in A1 etc..On this basis, the network management services end 2 may be used also To be filtered to the packet between each user terminal 1 and outside wide area network.Wherein, set filtering can be based on peace The filtering of Quan Xing and legitimacy etc., for example, by detecting the source of packet, whether destination address belongs to the address in blacklist, If so, then intercepted, conversely, normal forwarding etc..

The usual network management services end 2 forms LAN with each user terminal 1.For example, the network management clothes The user's access right for each user terminal 1 that business end 2 is only pointed in LAN is managed.And for example, the network management clothes Business end 2 is the connecting node of LAN and outside wide area network, its not only progress user's use of each user terminal 1 in local area network Management, also forward the packet of each user terminal and the node device in outside wide area network.Wherein, the node device include but It is not limited to：Gateway, router, interchanger etc..

Embodiment one

As shown in Fig. 2 a kind of advertisement putting terminal is provided in the embodiment of the application one.The advertisement putting terminal 3 can be with In above-mentioned user terminal.For example, the advertisement putting terminal 3 is embedded in net dimension great master's client of user terminal. And for example, the advertisement putting terminal 3 is separately installed in the user terminal.The advertisement putting terminal 33, which can also be arranged on, to be used for On the network management services end that access management is carried out to each user terminal.For example, the advertisement putting terminal 3 is arranged on bag In the service end of the great master's service terminal software of dimension containing net.The advertisement putting terminal 3 can also will be wherein different according to actual conditions Functional module be separately mounted in network management services end and user terminal, led between each functional module by interface or network Letter.For example, the advertisement putting terminal 3 configures advertisement display module 32 therein in user terminal, remaining module configuration exists Network management services end.

Here, the advertisement putting terminal 3 can gather Internet user to the user profile of each user terminal, even user's row For information.Wherein, the user profile is the unique mark for representing Internet user's identity.For example, ID card No., QQ number Code, the user name uniquely registered etc..The user behavior information refers mainly to caused row when Internet user operates user terminal For information, it includes but is not limited to following at least one：Web page interlinkage, the application using user terminal opened in a browser Program information and duration of use application program etc..

Specifically, the advertisement putting terminal 3 includes：Acquisition module 31 and advertisement display module 32.

The acquisition module 31 is used for by the access management at least one user terminal, obtains user (on i.e. Network users) use the user profile of one of user terminal.

Here, the acquisition module 31 can be considered the monitoring program for operating in backstage all the time from after starting shooting.In such as Internet bar etc. There is provided in public online place, user terminal used in Internet user is used by a user management, and Internet user can be by certainly Own login user logs in the mode of specified user terminal using management system or by network management personnel's typing identity information, Realization is used by a user management all the time during the user terminal using public place.The acquisition module 31 gathers at least one User terminal is used by a user the user profile logged in during management.

When the advertisement putting terminal 3 is located in user terminal, user terminal quilt where the collection of acquisition module 31 The user profile logged in during access management.For example, when user is whole using registered user name or QQ number login user During end, the acquisition module 31 gathers the user name or QQ number.

When the advertisement putting terminal 3 is located at the network management services end, the acquisition module 31 can be gathered in quilt The user profile for each user terminal of login being authorized to during access management.For example, when network management personnel passes through operation Network management services end authorizes wherein at least one user terminal when opening access authority, and the acquisition module 31 is from network management Each user profile authorized is gathered in the user terminal management list of service end, wherein, the user profile can be identity Demonstrate,prove number.

Here, the acquisition module 31 can utilize existing access management system (as developed along net scientific ＆ technical corporation Net dimension great master) with the interface of advertisement putting terminal 3, the user profile gathered is supplied to advertisement putting terminal 3.

In order to targetedly releasing advertisements content, the acquisition module 31 is additionally operable to carry out to each user terminal During access management, the user behavior information of corresponding each user profile is collected.For example, the acquisition module 31 passes through monitoring Internet user collects the user behavior information that user opens application program in the application icon selection operation of desktop.And for example, institute Acquisition module 31 is stated by monitoring the startup time and post-set time of application program in task manager, user is collected and uses application The user behavior information of program duration.For another example, the acquisition module 31 is collected online and used by monitoring the browser of user terminal The web page interlinkage that family browses.

Resulting user profile and corresponding user behavior information are supplied to advertisement putting whole by the acquisition module 31 End 3.The advertisement putting terminal 3 obtains user interest analysis knot by carrying out interest analysis to collected user behavior information Fruit.For example, the advertisement putting terminal 3 according to installing the classification of each application program in the user terminal, determining user in advance Click on the application program clicked in the user behavior information of desktop game and belong to desktop game type, and according to presetting pair Should type user interest analysis result, it is desktop game to determine user interest analysis result, and then from default local library The ad content of the middle corresponding user interest analysis result of extraction, and transfer to advertisement display module 32.Wherein, in the advertisement Appearance can be the diversified forms such as video, picture, word and picture and text combination.

Here, can include analysis module in the advertisement putting terminal 3, to carry out user interest analysis, its is specific Analysis mode includes but is not limited to：

1) operation of application program, the application program that counting user preference uses are operated according to user in user behavior information Type.Specifically, be preset with the analysis module application program type (such as table trip type, network game type, chat-type, Type of webpage and tool types etc.), and the application program that the application management module in advertisement putting terminal can be provided is carried out Application program is classified.Wherein, each application program corresponds to one or more types.Meanwhile also it is preset with the analysis module All types of corresponding user interest points.In the analysis module statistics default time limit in the recent period, start in same user profile, pacify The quantity of same type of application program operation is filled and updated, and is set user information according to the order sequence of quantity from more to less Corresponding at least one user interest point, and using resulting each user interest point as customer analysis result.

2) by the same user profile of web search corresponding to user behavior information, and based on search result carry out user Interest analysis, obtain user interest analysis result.Specifically, analysis module webpage from resulting user behavior information Link extraction web site name and keyword etc. the information relevant with user interest, and utilize the Webpage search technologies pair such as crawler technology Resulting web site name and keyword is targetedly searched in the descriptive labelling webpage of default electric business website, is passed through The descriptive labelling searched is analyzed, determines user interest analysis result.For example, the analysis module from it is recent default when " https in user behavior information in limit://s.taobao.com/searchIn the web page interlinkage of the interspace network game equipments of q=" It is " taobao " to extract web site name, and extraction keyword includes：" interspace ", " network game equipment " and " interspace network game equipment ".It is described Analysis module determines that user wants search commercial articles information by matching web site name, and is supplied using product of the crawler technology in signing Scanned in the descriptive labelling webpage that business and advertiser are provided, obtain the merchandise news being consistent with the keyword extracted, And using the merchandise news searched and its affiliated type of merchandise as user interest analysis result.

In a kind of preferred embodiment, in order to mitigate the system pressure of advertisement putting terminal 3, and it is easy to same Internet user When being surfed the Net in different location, what can be followed the trail of also includes communication to Internet user's advertisement content, the advertisement putting terminal 3 Module 33.As shown in Figure 3.

The communication module 33 is used to the user profile being sent to ad placement services end 4, and obtains the advertisement Launch the ad content to be shown that service end 4 is fed back.

Wherein, the network connection that the communication module 33 is included in the place computer equipment of advertisement putting terminal 3 is hard Part, such as wired network adapter, wireless network card or such as by 3G cards of surfing Internet wireless communication module 33 mobile network access hardware.

Specifically, the user profile of collection is sent to advertisement putting by the acquisition module 31 by the communication module 33 Service end 4, fed back as the user interest analysis result corresponding to it inquires about the user profile, and by the user interest analysis result It is corresponding with each ad content according to default each customer analysis result by the advertisement putting terminal 3 to advertisement putting terminal 3 Relation, it is determined that corresponding ad content, and transfer to advertisement display module 32.

Or the user profile of collection is sent to advertisement putting by the communication module 33 and taken by the acquisition module 31 It is engaged in end 4, as the user interest analysis result corresponding to it inquires about the user profile and the user interest analysis result being associated Ad content, and the ad content inquired is fed back into advertisement putting terminal 3, it is wide by what is received by the communication module 33 Accuse content and transfer to advertisement display module 32.Wherein, the ad content can be that ad placement services end 4 is emerging previously according to user The file that interesting analysis result classification preserves, or the ad placement services end 4 is based on user profile, even described advertisement is thrown Put the advertisement exposure that terminal 3 is sent and ask ad content obtained from organized advertisement auction.

Here, the advertisement auction mode at the ad placement services end 4 is exemplified below：Ad placement services end is by inquiry The user interest analysis result of corresponding user information is sent to each advertiser's terminal registered in advance, obtains at least one advertiser The ad content that terminal is fed back, then auction screening will be carried out to acquired each ad content based on default auction rule, The ad content that screening passes through is fed back into advertisement putting terminal.The advertisement display module display of the advertisement putting terminal is connect The ad content of receipts.Wherein, the auction rule includes but is not limited to：Advertising rates select Gao Erxuan regular, gray business Product attribute selects Gao Erxuan rule, ad content and user interest analysis result matching degree with user interest analysis result matching degree Select in Gao Erxuan rule or the price and various matching degrees after at least two overall merit rule preferentially selected etc..

Or, the user profile of collection and user behavior information are passed through the communication module 33 by the acquisition module 31 again Ad placement services end 4 is sent to, interest analysis is carried out by its user behavior information to respective user information.The advertisement is thrown Put service end 4 and user profile and user interest analysis result are also corresponded into preservation, and the user corresponding to the user profile is emerging The associated ad content of interesting analysis result, even user interest analysis result feeds back to corresponding advertisement putting terminal 3.By institute Stating advertisement putting terminal 3 transfers to advertisement display module 32 to show the ad content obtained based on user interest analysis result.

It should be noted that above-mentioned user interest analysis result is not necessarily based on the user behavior information obtained in real time Resulting.In fact, user interest analysis result can be according to the default recent time limit (such as with least the one of day, week and the middle of the month The time limit that kind is set for unit), Internet user is using same user profile in user behavior caused by different user terminals Information carries out what interest analysis obtained, and resulting user interest analysis result and user profile is associated into preservation.When When collecting the user profile for having associated preservation, it is whole that corresponding user interest analysis result is fed back into corresponding advertisement putting End 3, or ad content is further inquired about according to user interest analysis result, and ad content is directly fed back into advertisement putting end End 3.

The advertisement display module 32 is used for presenting advertising content.Wherein, the advertisement display module 32 can be in user Broadcast window program is embedded in the desktop programs of terminal.For example, the advertisement display module 32 when receiving ad content, indicates Broadcast window program display broadcast window in desktop programs, and play corresponding ad content.The advertisement display module 32 Broadcast window program can also be embedded in the default application program of user terminal.For example, the advertisement putting terminal 3 is receiving To after ad content, the instruction of display broadcast window is sent to the application program currently run, when the application program currently run In when including broadcast window program, perform the idsplay order, and play corresponding ad content.

The present embodiment in the user terminal of the scene such as Internet bar or hotel and network management services end by setting acquisition module 31, user profile that collection user uses on the subscriber terminal, even user behavior information, and to the currently used user profile User play its ad content interested, with this particular for the emerging of the crowd to be surfed the Net in the specific occasion such as Internet bar or hotel Interest hobby, it is the ad content of the high compatible degree of corresponding product release, realizes the wide of the products such as networking products, fast-moving consumer goods Accuse and precisely launch.

Embodiment two

On the basis of the various embodiments described above, the advertisement putting terminal 3 is also had concurrently to the application program of user terminal Pacify the management functions such as loading, unloading, upgrading.As shown in figure 4, the advertisement putting terminal 3 also includes：Application management module 34.

The application management module 34 is used to manage each application program in the user terminal.

Specifically, the application management module 34 is typically configured in network management services end, and is supplied to network management people Member uses.For example, network management personnel is pacified in advance by operating the application management module 34 for each user terminal in LAN Dress includes the application programs such as chat tool, table trip, network game, browser and Office.The application management module 34 can also pacify Mounted in user terminal, it is installed by providing Internet user application program, updates and unload interface, to realize Internet user couple The management of each application program in user terminal.

Advertisement exposure request can be operationally sent in such as application scenarios such as Internet bar, hotel, in some application programs. The subprogram for sending advertisement exposure request during application program is run is embedded with application program.When Internet user's point When hitting this kind of application program, corresponding application program brings into operation, and calling can send advertisement exposure request during this period Subprogram, ask and sent by communication module 33 to ad placement services end 4 in this way, the advertisement exposure will be produced.Wherein, The advertisement exposure request includes：Broadcast window position and advertisement play frequency etc..The advertisement putting terminal 3 can be according to this The ad content of advertisement exposure requesting query user information correlation, and transfer to advertisement display module 32 please according to the advertisement exposure Ask and play out.The advertisement display module 32 will ask indicated broadcast window position and advertisement to be broadcast according to advertisement exposure Frequency etc. is put, broadcasting advertisement content is rolled during corresponding application programs are run.

It should be noted that the advertisement exposure request is not necessarily run and produced by specific application program.It is described Advertisement exposure request can also send rule generation by the advertisement putting terminal 3 according to default.For example, the advertisement putting Terminal 3 is during access management, according to the transmission cycle or when playing ad content, produces advertisement exposure request, and Sent by communication module 33 to ad placement services end 4.Answered an advertisement exposure request by the ad placement services end 4, with According to the associated ad content of user profile inquiry, and feed back to advertisement putting terminal 3.

The present embodiment is easy to the application scenarios feature of unified management particular for Internet bar and hotel, in advertisement putting terminal Application management module is configured, when can effectively solve the problem that mobile users use user terminal, can not effectively be managed whole installed in user The problem of application program in end.In addition, the built-in advertising exposure request in certain applications program, can ensure that Internet user receives Its advertisement interested, effective the problem of reducing advertisement putting not in time.

Embodiment three

On the basis of the various embodiments described above, the application also provides a kind of ad placement services end.The advertisement putting clothes Business end can be arranged in one or more property servers according to many factors such as function, loads.Wherein, it is multiple when being distributed in During property server, the ad placement services end can by based on the server group of cloud framework into.For example, based on cloud framework Server includes public cloud (Public Cloud) service end and private clound (Private Cloud) service end, wherein, the public affairs Altogether or privately owned cloud server terminal includes Software-as-a-Service (software services, SaaS), Platform-as-a- Service (platform services, PaaS) and Infrastructure-as-a-Service (infrastructure services, IaaS) etc.. The privately owned cloud server terminal such as Ali's cloud computing service platform, Amazon (Amazon) cloud computing service platform, Baidu's cloud meter Calculate platform, Tengxun's cloud computing platform etc..

The ad placement services end can also be made up of server cluster be distributed or concentration.For example, the service Device cluster is made up of an at least property server.Multiple virtual servers are configured in each property server, each virtual clothes Business device runs at least functional module in the ad placement services end, passes through network service between each virtual server.Institute Ad placement services end is stated to communicate with comprising a variety of advertisement putting terminals including the advertisement putting terminal in foregoing embodiments Connection.

As shown in figure 5, the ad placement services end 4 comprises at least：Memory module 41, enquiry module 42 and advertisement putting Module 43.

The memory module 41 is used to preserve user profile, user interest analysis result, ad content and the association of three Relation.Wherein, the memory module 41 includes database and multimedia gallery.Wherein, database is mainly used in preserving user's letter Breath, the link of user interest analysis result, ad content and three's incidence relation.The database can also preserve advertising supplier Log-on message, ad content upload the date, ad content examination ＆ verification mark etc. the information related to advertisement putting.The multimedia Storehouse is mainly used in preserving advertising content files.

Wherein, the user interest analysis result can be advance ad placement services end or other Analysis Service end roots The result of interest analysis is carried out in user behavior information caused by other business service ends according to same user profile.It is for example, described Customer analysis result is that ad placement services end is adopted using the interface acquisition of third party's network game service end based on advertisement putting terminal User behavior information corresponding to the user profile of collection, and by obtaining user interest point to the interest analysis of user behavior information Analyse result.Every kind of user interest analysis result associates at least one ad content in advance.

Preferably, as shown in fig. 6, the ad placement services end 4 also includes：Customer analysis module 44.

The customer analysis module 44 is used for obtaining the advertisement putting terminal at least one user terminal Family uses the user profile gathered during management and user behavior information, by the use corresponding to acquired same user profile Family behavioural information carries out user interest analysis, and user interest analysis result is associated with respective user information.

Here, the user interest analysis that the customer analysis module 44 is carried out can be real-time.For example, the user The user in real information of analysis module 44 and corresponding user behavior information, and to being persistently obtained from the use of same user profile Family behavioural information carries out user interest analysis, and user interest analysis result is deposited with being stored in for corresponding user information correlation Store up in module 41.

Or the user interest analysis that the customer analysis module 44 is carried out is offline.That is customer analysis module 44 The user profile and corresponding user behavior information association that advertisement putting terminal is provided in real time are stored in memory module 41, are treated When have collected sufficient amount or enough the user behavior information of duration, start to user behavior information corresponding to the user profile Interest analysis is carried out, to obtain accurate user interest analysis result.

Here, the mode that the customer analysis module 44 carries out user interest analysis includes but is not limited to：

1) operation of application program, the application program that counting user preference uses are operated according to user in user behavior information Type.Specifically, type (such as table trip type, network game type, the chat of application program are preset with the customer analysis module 44 Type, type of webpage and tool types etc.), and the application journey that the application management module in advertisement putting terminal can be provided Sequence carries out application program classification.Wherein, each application program corresponds to one or more types.Meanwhile the customer analysis module All types of corresponding user interest points are also preset with 44.The customer analysis module 44 was counted in the default time limit in the recent period, together Start, install and update the quantity of same type of application program operation in one user profile, and according to quantity from more to less Sequentially sort the corresponding at least one user interest point that sets user information, and using resulting each user interest point as use Family analysis result.

2) by the same user profile of web search corresponding to user behavior information, and based on search result carry out user Interest analysis, obtain user interest analysis result.Specifically, the customer analysis module 44 is from resulting user behavior information Middle web page interlinkage extraction web site name and keyword etc. the information relevant with user interest, and utilize the Webpage search such as crawler technology Technology is targetedly searched to resulting web site name and keyword in the descriptive labelling webpage of default electric business website Rope, by analyzing the descriptive labelling searched, determine user interest analysis result.For example, the customer analysis module " https in the 44 user behavior information out of recent the default time limit://s.taobao.com/searchThe interspace network game dresses of q= It is standby " web page interlinkage in extract web site name be " taobao ", extract keyword include：It is " interspace ", " network game equipment " and " interspace Network game is equipped ".The customer analysis module 44 determines that user wants search commercial articles information by matching web site name, and utilizes reptile Technology scans in the descriptive labelling webpage that the product vendor of signing and advertiser are provided, and obtains the pass with being extracted The merchandise news that keyword is consistent, and the merchandise news searched and its affiliated type of merchandise are analyzed as user interest and tied Fruit.

The customer analysis module 44 is closed resulting each user interest analysis result with corresponding user profile UNPROFOR is deposited.

Here, the customer analysis module 44 can be configured on a virtual server, can also be configured in multiple On virtual server.When the customer analysis module 44 is configured in multiple virtual servers, to ensure each virtual server Equilibrium operating, the ad placement services end 4 is also configured with load balancing module, for where each customer analysis module 44 Virtual server carries out monitoring resource and distribution.For example, the load balancing module monitoring operation has user's analysis module 44 Situations such as CPU occupancy situations of each virtual server, internal memory use, to obtain the load information of each virtual server, and according to The load information of each virtual server is analyzed, indicates that the virtual server of light load undertakes user profile to be allocated User interest analysis work.

The ad placement services end 4 can be looked into when getting the user profile of advertisement putting terminal offer described in startup Module 42 is ask, to inquire about whether the user profile has been associated with user interest analysis result, if so, then continuing what inquiry had stored The ad content related to the user interest analysis result, when finding ad content, corresponding ad content is supplied to Advertisement putting module 43, conversely, then quitting a program.

The advertisement putting module 43 communicates with the enquiry module 42, works as the ad content inquired about to be sent to The preceding user terminal using the user profile.

Network insertion hardware, such as wired network adapter or wireless network card are included in the advertisement putting module 43.The advertisement Launch service end 4 and the address information of user terminal is extracted from the packet comprising user profile received, and user is believed The address information of breath and user terminal is stored in memory module 41, and marks the address information to believe for currently used relative users The address information of the computer equipment of breath.When advertisement putting module 43 receives ad content, obtained from memory module 41 User profile corresponding with the ad content and currently used address information, and according to resulting address information by gained To ad content feed back to corresponding computer equipment.

In a kind of preferred scheme, the ad placement services end 4 is not each user of active inquiry advertisement putting terminal Ad content corresponding to information, but inquired about based on acquired advertisement exposure request.Therefore, the enquiry module 42 is gone back For during at least one user terminal of the advertisement putting terminal-pair carries out access management, monitoring the advertisement putting The advertisement exposure request and user profile that terminal is sent, when receiving advertisement exposure request, inquire about the advertisement putting terminal In user interest analysis result corresponding to the user profile now gathered, and the advertisement related to the customer analysis result Hold.

For example, when ad placement services end 4 gets the user profile that advertisement putting terminal sent and advertisement exposure please When asking, start enquiry module 42 to inquire about the user interest analysis result of corresponding user information and the ad content of association, and will The ad content found feeds back to corresponding advertisement putting terminal by advertisement putting module 43.

User interest analysis is transferred to ad placement services end to perform by the present embodiment, is greatly easy to Internet user not When being surfed the Net with place, ad content interested is received.In addition, user behavior information is used using the Internet search technology Family interest analysis, it can precisely obtain user interest analysis result.

Example IV

On the basis of the various embodiments described above, for more flexible acquisition ad content, it is flat to provide competition for each advertiser Platform, the ad placement services end 4 also communicate with advertiser terminal 5.Advertiser's terminal 5 refers to provide upload for advertiser The electronic equipment of ad content approach, it includes but is not limited to：Storage participates in server, PC, the flat board of auction advertisement Computer and mobile phone etc..The ad placement services end 4 open single property server or virtual server run with respectively Advertiser's terminal 5 carries out the business module related to ad content transmission, i.e. advertisement acquisition module 45.As shown in Figure 7.

Wherein, the advertisement acquisition module 45 communicates with the memory module 41 and enquiry module 42, for based on warp Obtained user interest analysis result is inquired about, organizes at least one advertiser's terminal 5 to participate in advertisement auction, and obtain participation advertisement The ad content that advertiser's terminal 5 of auction is provided, by the successful ad content of auction and the user interest analysis result Associated is stored in the memory module 41.

Specifically, after enquiry module 42 inquires user interest analysis result, resulting user interest is analyzed into knot Fruit transfers to advertisement acquisition module 45.The advertisement acquisition module 45 communicates with multiple advertiser's terminals 5, and by resulting user Interest analysis result, even advertisement exposure request are sent at least one advertiser's terminal 5, so that advertiser's terminal 5 is according to institute The user interest analysis result of reception, even advertisement exposure request determine whether to participate in advertisement auction.If participate in auction, advertisement The feedback of advertisement content of business's terminal 5, the advertisement acquisition module 45 enter according to default auction rule to the ad content received Row screening, and be stored in the ad content chosen is associated with the user interest analysis result in memory module 41.

Wherein, resulting user interest analysis result can be sent to all notes in advance by the advertisement acquisition module 45 Advertiser's terminal 5 that volume is crossed.Preferably, the advertisement that the advertisement acquisition module 45 can be issued according to pre-stored each advertiser Item property sends out the user interest analysis result to match the advertiser terminal 5 related to user interest analysis result It is sent to the advertiser's terminal 5 to match.For example, preserve what advertiser A1, A2 and A3 can be issued in the memory module 41 Item property is " household cleaning ", " online game " and " outdoor game " respectively, the user that the advertisement acquisition module 45 obtains Interest analysis result is attacking and defending class online game, then the advertisement acquisition module 45 is by the commodity with advertiser A1, A2 and A3 The bytes match one by one of attribute, the matching degree for determining advertiser A2 is 100% highest, advertiser A3 matching degree is 50% residence In, advertiser A1 matching degree it is minimum for 0%, then give up the minimum advertiser's rule of matching degree according to default, attacked described The customer analysis result of anti-class online game is sent to terminal used in advertiser A1 and A2.

Wherein, the auction rule includes but is not limited to：Advertising rates select Gao Erxuan regular, gray item property With user interest analysis result matching degree select Gao Erxuan rule, ad content and user interest analysis result matching degree select it is high and The rule of choosing or the price and preferentially rule for selecting etc. after in various matching degrees at least two overall merit.

For example, continuing the item property that can be publicized according to advertiser, the high gray example of matching degree is selected, it is described The user interest analysis result that enquiry module 42 obtains includes：Attacking and defending class online game, the advertisement acquisition module 45 is by wide The user interest analysis result is sent to advertiser A2 and A3 after the item property matching of announcement business.The advertiser A2 and A3 Quotation for advertisement, ad content and ad content descriptive text have been fed back respectively, then the advertisement acquisition module 45 is further Match the matching degree of the user interest analysis result and each ad content descriptive text, and by quotation for advertisement, ad content It is weighted with degree and advertiser's matching degree with default respective weight, final choice weighing computation results are high to be preset The ad content of quantity is associated preservation with corresponding user interest analysis result.

In order to effectively be audited to ad content, the ad placement services end 4 also includes：Mould is obtained with the advertisement The advertisement filter module 46 that block 45 communicates, the ad content for advertiser's terminal 5 to be provided are filtered.Such as figure Shown in 8.

Here, the advertisement filter module 46 is configurable on the institute of advertisement acquisition module 45 in the server, can also configure Single server and with the place server communication of advertisement acquisition module 45.

The advertisement filter module 46 can be by the advertisement that is also provided while ad content is provided advertiser's terminal 5 The text message that content description information, characteristic of advertisement etc. are used to describe ad content is filtered, and then is realized to the advertisement The filtering of content.Wherein, the characteristic of advertisement is used to characterize the affiliated type of merchandise of ad content, customer group etc..

A kind of concrete mode is that the advertisement filter module 46 is whole to all advertisers using default keyword blacklist End 5 has determined that the ad content descriptive text for the corresponding ad content that the successful advertiser's terminal 5 of advertisement auction is provided enters Row filtering, weeds out the ad content descriptive text comprising illegal keyword and corresponding ad content.

Another concrete mode is that the advertisement filter module 46 is entered with user interest analysis result respectively to characteristic of advertisement Row word for word matches, and weeds out the minimum ad content descriptive text of matching degree and corresponding ad content.

The ad content that advertiser's terminal 5 is provided can also be supplied to examination ＆ verification by the advertisement filter module 46 Personnel, and the ad content that examination ＆ verification passes through is supplied to advertisement acquisition module 45.For example, the advertisement filter module 46 is examination ＆ verification Personnel provide viewing ad content interface, ad review personnel after ad content is checked one by one, it is determined that examination ＆ verification pass through it is wide Content is accused, and marks examination ＆ verification to pass through on the interface.The advertisement filter module 46 can will be marked with the advertisement audited and passed through Content is sent to advertisement acquisition module 45, so that advertisement acquisition module 45 carries out auction screening.

It should be noted that the advertisement filter module 46 can include a variety of filter types, for example, advertisement filter module 46 The ad content that advertisement description content and characteristic of advertisement are not inconsistent with user interest analysis result is first filtered out, then in remaining advertisement Hold and carry out manual examination and verification etc..

Here, the advertisement filter module 46 can need to be placed on advertisement acquisition module 45 and advertiser according to actual design Between terminal 5, each ad content for being provided to filtering advertisements business terminal 5.For example, the advertisement filter module 46 is to each wide Accuse illegalities filtering and the advertisement manual examination and verification that all ad contents that business's terminal 5 is provided carry out advertisement description information one by one Filter, then transfer to advertisement acquisition module 45 to carry out auction screening the ad content passed through through manual examination and verification.

Here, the advertisement filter module 46 can also need to be placed on advertisement acquisition module 45 with depositing according to actual design Between storing up module 41, to auction, successfully each ad content carries out above-mentioned at least one filter operation, and by after filtering Being saved in memory module 41 of being associated with user interest analysis result of ad content.

Utilize the advertisement acquisition module 45 and advertisement filter module 46 described in the present embodiment, the ad placement services end 4 example is as follows：

Ad placement services end 4 receives the user profile of advertisement putting terminal offer, determines that Current ad launches terminal The user profile is used in the user terminal managed, meanwhile, obtain the user behavior letter that advertisement putting terminal is provided Breath.Acquired same user profile is associated preservation by the ad placement services end 4 with corresponding user behavior information. On the one hand, customer analysis module 44 periodically carries out user interest analysis to the user behavior information of default these last few days.It is another Aspect, when user clicks on the application program for including advertisement exposure request, corresponding application program launching operation, and by logical Letter module sends advertisement exposure request and user profile.The ad placement services end 4 receives the transmission of advertisement putting terminal When advertisement exposure is asked, the enquiry module 42 in ad placement services end 4 is searched corresponding to user profile from memory module 41 User interest analysis result, and user interest analysis result is sent to advertisement acquisition module 45.By advertisement acquisition module 45 The advertiser of pre-registration is selected, and user interest analysis result and advertisement exposure request are sent to corresponding advertiser's terminal 5. When the feedback of advertiser's terminal 5 participates in the ad content and quotation for advertisement bidded, advertisement filter module 46 owns to acquired Ad content carries out manual examination and verification, and the ad content that examination ＆ verification passes through is transferred into advertisement acquisition module 45, is obtained by the advertisement Module 45 carries out screening of bidding according to default rule of bidding, by the ad content after bidding successfully and user interest analysis result Association is stored in memory module 41, and notifies enquiry module 42 to read successful ad content of bidding, will by enquiry module 42 Obtained ad content feeds back to the advertisement display module of advertisement putting terminal by advertisement putting module 43, and the advertisement is shown Module starts corresponding broadcast window and plays respective advertisement.

This implementation obtains the ad content for participating in bidding using advertisement acquisition module, can be provided in time for advertiser newest User interest analysis result, so as to advertiser update ad content.Simultaneously because provide user interest analysis knot to advertiser Fruit so that advertiser can targetedly select the ad content of commodity.

Embodiment five

It is that each advertisement putting terminal launches ad content at ad placement services end 4 on the basis of the various embodiments described above While, the dispensing quality of played ad content is also summarized at the ad placement services end 4 for advertiser.The advertisement is thrown Putting service end 4 also includes：The advertisement putting interpretation of result module 47 (see Fig. 9) for launching interpretation of result is provided for advertiser, Corresponding advertiser is fed back to for carrying out dispensing attributional analysis to played ad content, and by attributional analysis result is launched Terminal 5.

Specifically, the advertisement that the advertisement putting interpretation of result module 47 plays after counting that each advertiser is all previous and successfully bidding The clicking rate of content, successfully broadcasting rate etc..

Here, the operation of broadcast window is clicked in the user behavior information that advertisement putting terminal is provided comprising user, if During broadcasting advertisement content, the operation that user clicks on broadcast window is got, then the advertisement putting interpretation of result module 47 determine that corresponding ad content is successfully clicked on, if conversely, during broadcasting advertisement content, have not got user's click and have broadcast The operation of window is put, then the advertisement putting interpretation of result module 47 determines the invalid broadcasting of corresponding ad content.The advertisement Launch interpretation of result module 47 by the successful touching quantity of same ad content and success touching quantity and it is invalid play quantity it The ratio of sum is used as successfully clicking rate.

Here, also include the operation for closing broadcast window in the user behavior information that advertisement putting terminal is provided, if Corresponding broadcast window is closed during broadcasting advertisement content, then the advertisement putting interpretation of result module 47 determines corresponding wide Accuse content not played successfully, if conversely, not receiving the operation for closing broadcast window during ad content plays, it is determined that phase The ad content answered successfully is played.The broadcasting period that the advertisement putting interpretation of result module 47 counts each ad content does not receive The operation of closing broadcast window is not received with the corresponding period to the operation of closing broadcast window and receives the rich broadcast window operation sum of pipe Ratio, and as successfully broadcasting rate.

The advertisement putting interpretation of result module 47 according to the clicking rate counted, successfully broadcasting rate or combine clicking rate and Quality evaluation result is launched obtained from success broadcasting rate, each ad content provided same advertiser is ranked up, and will The ranking results feed back to corresponding advertiser's terminal 5 as attributional analysis result is launched.

The present embodiment can provide the analysis report of advertisement delivery effect for advertiser, thereby aid in advertiser's adjustment and participate in The ad content bidded.

Embodiment six

With reference to the advertisement putting terminal in the various embodiments described above and ad placement services end 4, the embodiment of the application one also carries For a kind of advertisement delivery system.The advertisement delivery system includes advertisement putting terminal and ad placement services end 4.Wherein, institute Stating advertisement putting terminal includes：Acquisition module, communication module and advertisement display module.The ad placement services end 4 includes：Deposit Storage module 41, customer analysis module 44, enquiry module 42, advertisement putting module 43, or even including：It is advertisement acquisition module 45, wide Accuse filtering module 46 and advertisement putting interpretation of result module 47.As shown in Figure 9.

Each module in the advertisement putting terminal and ad placement services end 4 is retouched in foregoing embodiments State.With reference to Fig. 1 and 9, the advertisement putting terminal citing in the advertisement delivery system is arranged in the user terminal in Internet bar, and It is connected with the place server communication of ad placement services end 4 in outside wide area network, its course of work is exemplified below：

When Internet user's login user terminal, acquisition module gathers the user profile of login, and passes through communication module The user profile is sent to ad placement services end 4.When Internet user clicks on the built-in advertising exposure request in user terminal Application program when, the application program run and send advertisement exposure request.Enquiry module in the ad placement services end 4 The 42 user interest analysis result according to associated by the advertisement exposure ball ball searching user's information received, and be transmitted to advertisement and obtain Modulus block 45.The advertisement acquisition module 45 when receiving the user interest analysis result, with user interest analyze by tissue As a result the advertiser at least partly matched carries out advertisement bidding, and bidded in the participation for obtaining each offer of advertiser's terminal 5 During the ad related informations such as ad content, quotation for advertisement and ad content description information, by advertisement filter module 46 to resulting Ad related information carry out the filtering based on legitimacy, rule of bidding, and then will be bidded successfully by advertisement acquisition module 45 Ad content is associated with user interest analysis result and is saved in memory module 41, and it is corresponding wide to notify that enquiry module 42 extracts Accuse content.The enquiry module 42 feeds back to the ad content extracted in advertisement putting terminal by advertisement putting module 43 Advertisement display module.The advertisement display module will eject broadcast window and play received ad content.

It should be noted that the ad content can also be that corresponding to each user interest analysis result in advance is stored in storage In module 41, thus it is easy to enquiry module 42 directly to obtain ad content.

In a kind of alternative, the acquisition module is collected and used also during the access management to user terminal Family behavioural information, and to advertising service end and given the transmission of user profile and its user behavior information association by communication module Preserved with associating.With enquiry module 42 without inevitable execution order, the customer analysis module 44 in the ad placement services end 4 User interest analysis is periodically carried out to the user behavior information corresponding to same user profile, and user interest is analyzed and tied Fruit and user information correlation are stored in memory module 41, and for enquiry module 42, to obtain the user profile currently logged in institute right The user interest analysis result answered.

In alternative dispensing means, thrown with acquisition module and enquiry module 42 without inevitable execution order, the advertisement Application management module in terminal is put also to operate based on acquired application program management, to each application in the user terminal Program is carried out comprising the operation processing such as installation, renewal, unloading.

Embodiment seven

As shown in Figure 10, the embodiment of the application one also provides a kind of advertisement placement method.The advertisement placement method is by upper State the advertisement putting terminal described in each embodiment and ad placement services end coordinates realization.Wherein, the advertisement putting terminal Computer equipment under the scenes such as Internet bar, hotel or formula coffee shop of Internet bar in constructed LAN, for example, LAN In be made up of network management services end and multiple user terminals.Clothes in the ad placement services end wide area network mounted externally Business device or server zone.

The advertisement placement method comprises the following steps that：

Step S110, advertisement putting terminal during to the access management of at least one user terminal, take by collection Family uses the user profile of one of user terminal, and is sent to ad placement services end.

Wherein, the access management includes：User terminal is to specify Internet user to open the service on net phase authorizing Between, the Internet user is carried out using management in the operation of user terminal；And/or manage the user terminal the online time limit, Access authority etc..For example, client (such as client of net dimension great master of access management system is installed in the user terminal End), the client downloads the sheet for operating progress and replicating automatically, downloading file of file to it after confirming that Internet user logs in Delete and download automatic loading of file etc. and use management in ground；Or after confirming that Internet user logs in, to Internet user The web page interlinkage checked carries out security and uses management etc..

When the advertisement putting terminal is located in user terminal, the user profile of user terminal where collection.For example, work as When user uses registered user name or QQ number login user terminal, it is described adopt advertisement putting terminal gather the user name or QQ number.

When the advertisement putting terminal is located at the network management services end, can gather during management is used by a user The user profile of authorized each user terminal.For example, when network management personnel authorizes it by operating network management services end In at least one user terminal when opening access authority, user terminal pipe of the advertisement putting terminal from network management services end Each user profile authorized is gathered in reason list, wherein, the user profile can be ID card No..

Here, the advertisement putting terminal can utilize existing access management system (such as net dimension great master) and itself Interface, gather user profile.

In order to targetedly releasing advertisements content, the step S110 also includes：The advertisement putting terminal exists During carrying out access management to each user terminal, the user behavior information of corresponding each user profile is collected.It is for example, described wide Accuse and launch terminal by monitoring Internet user in the application icon selection operation of desktop to collect the use that user opens application program Family behavioural information.And for example, the advertisement putting terminal is by monitoring the startup time of application program in task manager and exiting Time, collect the user behavior information that user uses application program duration.For another example, the advertisement putting terminal is by monitoring user The browser of terminal, collect the web page interlinkage that Internet user browses.

After the advertisement putting terminal collects user profile, even user behavior information, the advertisement putting is sent to Service end.

Step S210, user interest analysis result corresponding to the acquired user profile of described ad placement services end inquiry And the ad content related to the user interest analysis result, and the ad content is fed back into the advertisement putting end End.

Here, the ad placement services end includes database and multimedia gallery.Wherein, database is mainly used in preserving User profile, user interest analysis result, ad content link and three's incidence relation.The database can also preserve advertisement The log-on message of supplier, ad content upload the information related to advertisement putting such as date, ad content examination ＆ verification mark.It is described Multimedia gallery is mainly used in preserving advertising content files.

The ad content inquired about is fed back to advertisement putting terminal by the ad placement services end by inquiring about database.

Step S120, described advertisement putting terminal shows received ad content.

Wherein, the advertisement putting terminal can embed broadcast window program in the desktop programs of user terminal.For example, The advertisement putting terminal indicates the broadcast window program display broadcast window in desktop programs when receiving ad content, and Play corresponding ad content.The advertisement putting terminal can also embed in the default application program of user terminal plays window Mouth program.Broadcast for example, the advertisement putting terminal sends display after ad content is received, to the application program currently run The instruction of window is put, when including broadcast window program in the application program currently run, performs the idsplay order, and play phase The ad content answered.

Each step in advertisement placement method described in the embodiment of the present application and advertisement putting terminal in foregoing embodiments It is identical with the implementation procedure of respective modules in ad placement services end, effect caused by its method and step also with respective modules Effect is identical.The example of each step can be pushed away by the example of respective modules.

Embodiment eight

On the basis of above-mentioned each advertisement placement method embodiment, as shown in figure 11, the step S110 is specially step S110’：Advertisement putting terminal during to the access management of at least one user terminal, take family and use wherein one by collection The user profile of individual user terminal, and send advertisement exposure request and user profile.

Specifically, in the advertisement putting terminal during access management, according to the transmission cycle, advertisement is being played During content or during the application program operation asked comprising advertisement exposure, sending advertisement exposure to ad placement services end please Summation user profile.

For example, in such as application scenarios such as Internet bar, hotel, advertisement exposure can be operationally sent in some application programs Request.The subprogram for sending advertisement exposure request during application program is run is embedded with application program.Work as online When user clicks on this kind of application program that user terminal is installed, corresponding application program brings into operation, and calls during this period The subprogram of advertisement exposure request can be sent, in this way, the advertisement exposure request will be produced, and is sent together with user profile To ad placement services end.Wherein, the advertisement exposure request includes：Broadcast window position and advertisement play frequency etc..

Corresponding, step S210 is specially step S210 '：Ad placement services end group is in the advertisement exposure request received And user profile, inquire about user interest analysis result corresponding to the user profile and with the user interest analysis result phase The ad content of pass, and the ad content is fed back into the advertisement putting terminal.

Embodiment nine

On the basis of above-mentioned each advertisement placement method embodiment, ad placement services end is gone back before step S210 execution Perform step S220.As shown in figure 12.

Step S220, described ad placement services end obtains the advertisement putting terminal and entered at least one user terminal The user profile and user behavior information gathered during row access management, by corresponding to acquired same user profile User behavior information carry out user interest analysis, and user interest analysis result is associated with respective user information.

Here, the user interest analysis that the ad placement services end is carried out can be real-time.For example, the advertisement Service end user in real information and corresponding user behavior information are launched, and to being persistently obtained from the use of same user profile Family behavioural information carries out user interest analysis, and the preservation by user interest analysis result with corresponding user information correlation.

Or the user interest analysis that the ad placement services end is carried out is offline.That is ad placement services end The user profile that advertisement putting terminal is provided in real time and corresponding user behavior information association preserve, and wait to have collected enough numbers When amount or enough the user behavior information of duration, start to carry out interest analysis to user behavior information corresponding to the user profile, To obtain accurate user interest analysis result.

Here, the mode that the ad placement services end carries out user interest analysis includes but is not limited to：

1) operation of application program, the application program that counting user preference uses are operated according to user in user behavior information Type.Specifically, type (such as table trip type, network game type, the chat of application program are preset with the ad placement services end Type, type of webpage and tool types etc.), and the application journey that the application management module in advertisement putting terminal can be provided Sequence carries out application program classification.Wherein, each application program corresponds to one or more types.Meanwhile the ad placement services All types of corresponding user interest points are also preset with end.In the ad placement services end statistics default time limit in the recent period, together Start, install and update the quantity of same type of application program operation in one user profile, and according to quantity from more to less Sequentially sort the corresponding at least one user interest point that sets user information, and using resulting each user interest point as use Family analysis result.

2) by the same user profile of web search corresponding to user behavior information, and based on search result carry out user Interest analysis, obtain user interest analysis result.Specifically, the ad placement services end is from resulting user behavior information Middle web page interlinkage extraction web site name and keyword etc. the information relevant with user interest, and utilize the Webpage search such as crawler technology Technology is targetedly searched to resulting web site name and keyword in the descriptive labelling webpage of default electric business website Rope, by analyzing the descriptive labelling searched, determine user interest analysis result.For example, the ad placement services Hold " https in the user behavior information out of recent the default time limit://s.taobao.com/searchThe interspace network game dresses of q= It is standby " web page interlinkage in extract web site name be " taobao ", extract keyword include：It is " interspace ", " network game equipment " and " interspace Network game is equipped ".The ad placement services end determines that user wants search commercial articles information by matching web site name, and utilizes reptile Technology scans in the descriptive labelling webpage that the product vendor of signing and advertiser are provided, and obtains the pass with being extracted The merchandise news that keyword is consistent, and the merchandise news searched and its affiliated type of merchandise are analyzed as user interest and tied Fruit.

The ad placement services end is closed by resulting each user interest analysis result with corresponding user profile UNPROFOR is deposited.So when receiving user profile again, associated user interest analysis result and ad content can be checked in.

Embodiment ten

On the basis of above-mentioned each advertisement placement method embodiment, the step S210 is specially step S210 "：Advertisement is thrown Service end is put when inquiring user interest analysis result, obtains analyzing with the user interest inquired about by performing following steps As a result associated ad content.

Step S230, described ad placement services end group is in through inquiring about obtained user interest analysis result, and tissue is at least One advertiser's terminal participates in advertisement auction, and obtains and participate in the ad content that advertiser's terminal of advertisement auction is provided, will The preservation associated with the user interest analysis result of the successful ad content of auction.

Wherein, advertiser's terminal refers to provide the electronic equipment for uploading ad content approach for advertiser, and it includes But it is not limited to：Storage participates in server, PC, tablet personal computer and mobile phone of auction advertisement etc..The ad placement services End communicates with multiple advertiser's terminals.

Specifically, after ad placement services end inquires user interest analysis result, by resulting user interest point Analysis result, even advertisement exposure request are sent at least one advertiser's terminal, so that advertiser's terminal is according to the use received Family interest analysis result, even advertisement exposure request determine whether to participate in advertisement auction.If participating in auction, advertiser's terminal is anti- Ad content is presented, the ad placement services end is screened according to default auction rule to the ad content received, and By the ad content the chosen preservation associated with the user interest analysis result.

Wherein, resulting user interest analysis result can be sent to all notes in advance by the ad placement services end Advertiser's terminal that volume is crossed.Preferably, the commodity that the ad placement services end can issue according to pre-stored each advertiser The user interest analysis result is sent to phase by attribute to match advertiser's terminal related to user interest analysis result Advertiser's terminal of matching.For example, the commodity that advertiser A1, A2 and A3 can be issued are preserved in the ad placement services end Attribute is " household cleaning ", " online game " and " outdoor game " respectively, the user interest that the ad placement services end obtains Analysis result is attacking and defending class online game, then passes through the bytes match one by one with advertiser A1, A2 and A3 item property, really The matching degree for determining advertiser A2 is 100% highest, advertiser A3 matching degree is 50% placed in the middle, advertiser A1 matching degree is 0% is minimum, then gives up the minimum advertiser's rule of matching degree according to default, by the customer analysis of the attacking and defending class online game As a result it is sent to terminal used in advertiser A1 and A2.

For example, continuing the item property that can be publicized according to advertiser, the high gray example of matching degree is selected, it is described The user interest analysis result that ad placement services end obtains includes：Attacking and defending class online game, by gray item property The user interest analysis result is sent to advertiser A2 and A3 after matching.The advertiser A2 and A3 has fed back advertisement respectively Quotation, ad content and ad content descriptive text, then the ad placement services end it is emerging further to match the user The matching degree of interesting analysis result and each ad content descriptive text, and by quotation for advertisement, ad content matching degree and advertiser It is weighted with degree with default respective weight, the ad content of the high predetermined number of final choice weighing computation results Preservation is associated with corresponding user interest analysis result.

In order to effectively be audited to ad content, the advertisement placement method also includes：Step S240, advertisement putting takes The ad content that advertiser's terminal is provided is filtered at business end.As shown in figure 13.

The ad placement services end can be by the advertisement that is also provided while ad content is provided advertiser's terminal The text message that content description information, characteristic of advertisement etc. are used to describe ad content is filtered, and then is realized to the advertisement The filtering of content.Wherein, the characteristic of advertisement is used to characterize the affiliated type of merchandise of ad content, customer group etc..

A kind of concrete mode is that the ad placement services end is whole to all advertisers using default keyword blacklist End has determined that the ad content descriptive text for the corresponding ad content that the successful advertiser's terminal of advertisement auction is provided is carried out Filtering, weeds out the ad content descriptive text comprising illegal keyword and corresponding ad content.

Another concrete mode is that the ad placement services end is entered with user interest analysis result respectively to characteristic of advertisement Row word for word matches, and weeds out the minimum ad content descriptive text of matching degree and corresponding ad content.

The ad content that advertiser's terminal is provided can also be supplied to person approving by the ad placement services end Member, and the ad content progress auction screening passed through will be audited.For example, the ad placement services end provides sight for auditor The interface of ad content is seen, ad review personnel after ad content is checked one by one, it is determined that the ad content that examination ＆ verification passes through, and Examination ＆ verification is marked to pass through on the interface.The ad placement services end will be marked with the advertisement audited and passed through according to auction rule Hold and carry out auction screening.

It should be noted that the ad placement services end can include a variety of filter types, retouched for example, first filtering out advertisement The ad content that content and characteristic of advertisement are not inconsistent with user interest analysis result is stated, then manual examination and verification are carried out to remaining ad content Deng.

Here, need the step S240 to perform before step S230 according to actual design, it is whole to filtering advertisements business Each ad content provided is provided.For example, in all advertisements that the ad placement services end is provided each advertiser's terminal Hold the illegalities filtering and advertisement manual examination and verification filtering for carrying out advertisement description information one by one, then the advertisement that will pass through through manual examination and verification Content carries out auction screening, and the ad content after auction is screened associates preservation with user interest analysis result.

Here, the step S240 is needed to perform after step S230 according to actual design, to successful to auction Each ad content carries out above-mentioned at least one filter operation, and the ad content after filtering and user interest analysis result are closed UNPROFOR is deposited.

The ad content that the ad placement services end will be associated by performing step S250 with user interest analysis result Send to advertisement putting terminal.

The principle and its effect of the various embodiments described above only illustrative the application, not for limitation the application.It is any Those skilled in the art all can without prejudice to spirit herein and under the scope of, to above-described embodiment carry out modifications and changes. Therefore, such as those of ordinary skill in the art without departing from spirit disclosed herein and institute under technological thought All equivalent modifications completed or change, should be covered by claims hereof.

Claims

A kind of 1. advertisement putting terminal, it is characterised in that including：

Acquisition module, for by the access management at least one user terminal, obtaining user and being used using one of The user profile of family terminal；And

Advertisement display module, for presenting advertising content；

Wherein, the ad content is determined based on the user interest analysis result associated by the user profile, described Customer analysis result be it is determined that before the ad content based on to the user profile user terminal user behavior believe Obtained from the analysis of breath.
2. advertisement putting terminal according to claim 1, it is characterised in that also include：Communication module, for by the use Family information is sent to ad placement services end, and obtains the ad content to be shown that the ad placement services end is fed back.
3. advertisement putting terminal according to claim 2, it is characterised in that the acquisition module is additionally operable to each user During terminal carries out access management, the user behavior information of corresponding each user profile is collected；It is corresponding, the communication module Each user profile and corresponding user behavior information are sent to ad placement services end.
4. advertisement putting terminal according to claim 2, it is characterised in that the communication module is additionally operable to based on default The transmission cycle, the request of caused advertisement exposure is sent to wide when playing ad content or during application program is run Accuse and launch service end；The advertisement display module is used in advertisement obtained from display is asked based on the advertisement exposure sent Hold.
5. advertisement putting terminal according to claim 1, it is characterised in that also include：Application management module, for institute Each application program in user terminal is stated to carry out using management, wherein, at least one application program can be sent during operation Advertisement exposure is asked.
6. a kind of ad placement services end, communicated to connect with advertisement putting terminal, it is characterised in that including：

Memory module, for preserving user profile, user interest analysis result, ad content and the incidence relation of three；

Enquiry module, communicated with the memory module, for obtaining the advertisement putting terminal at least one user terminal The user profile gathered during access management is carried out, and inquires about user interest analysis knot corresponding with the user profile Fruit and the ad content related to the user interest analysis result；And

Advertisement putting module, it is connected with the enquiry module, it is currently used described for the ad content inquired about to be sent to The user terminal of user profile.
7. ad placement services end according to claim 6, it is characterised in that the enquiry module is additionally operable to described wide Accuse during launching at least one user terminal progress access management of terminal-pair, sent based on the advertisement putting terminal wide Exposure request is accused, inquires about the user interest analysis result corresponding to the user profile of the advertisement putting terminal collection, Yi Jiyu The related ad content of the customer analysis result.
8. ad placement services end according to claim 6, it is characterised in that also include：Customer analysis module, for obtaining Take the advertisement putting terminal during access management is carried out at least one user terminal the user profile that is gathered and User behavior information, the user behavior information corresponding to acquired same user profile is subjected to user interest analysis, and will User interest analysis result is associated with respective user information.
9. ad placement services end according to claim 8, it is characterised in that the customer analysis module will be acquired User behavior information corresponding to same user profile carries out user interest analysis, including：By web search, same user believes The corresponding user behavior information of breath, and user interest analysis is carried out based on search result, obtain user interest analysis result.
10. ad placement services end according to claim 6, it is characterised in that also include：With the memory module and looking into The advertisement acquisition module that module communicates is ask, for based on through inquiring about obtained user interest analysis result, organizing at least one Advertiser's terminal participates in advertisement auction, and obtains and participate in the ad content that advertiser's terminal of advertisement auction is provided, by auction Successfully ad content is associated with the user interest analysis result is stored in the memory module.
11. ad placement services end according to claim 10, it is characterised in that also include：Mould is obtained with the advertisement The advertisement filter module of block communication, the ad content for advertiser's terminal to be provided are filtered.
12. ad placement services end according to claim 11, it is characterised in that the advertisement filter module will be described wide The ad content that business's terminal is provided is accused to be filtered, including：The ad content that advertiser's terminal is provided is supplied to Auditor, and the ad content that examination ＆ verification passes through is supplied to advertisement acquisition module.
13. ad placement services end according to claim 6, it is characterised in that also include：Advertisement putting interpretation of result mould Block, for carrying out dispensing attributional analysis to played ad content, and attributional analysis result will be launched and fed back to accordingly extensively Accuse business's terminal.
A kind of 14. advertisement delivery system, it is characterised in that including：Advertisement putting terminal and according in claim 6-12 appoint Ad placement services end described in one；

Wherein, the advertisement putting terminal includes：Acquisition module, communication module and advertisement display module；

The acquisition module is used to use one of them by the access management at least one user terminal, collection user The user profile of user terminal；

The communication module is used to the user profile being sent to ad placement services end, and obtains the ad placement services The fed back ad content in end；And

The advertisement display module is used to show the ad content.
15. advertisement delivery system according to claim 14, it is characterised in that the acquisition module is additionally operable to each use During family terminal carries out access management, the user behavior information of corresponding each user profile is collected；It is corresponding, the communication mould Block sends each user profile and corresponding user behavior information to ad placement services end.
16. advertisement delivery system according to claim 14, it is characterised in that the advertisement putting terminal also includes：Should With management module, for managing each application program at least one user terminal, wherein, at least one application program energy It is enough that advertisement exposure request is sent during operation.
17. advertisement delivery system according to claim 14, it is characterised in that the communication module is additionally operable to based on pre- If the transmission cycle, when playing ad content or the operation based on the application program and caused advertisement exposure are asked Send to ad placement services end；The advertisement display module is used to during corresponding application programs are run, show the advertisement Launch service end and fed back ad content is asked based on the advertisement exposure.
18. a kind of advertisement placement method, in the system formed applied to advertisement putting terminal and ad placement services end, it is special Sign is, including：

During to the access management of at least one user terminal, the use that family uses one of user terminal is taken in collection Family information, and it is sent to the ad placement services end；

User interest analysis result corresponding to the acquired user profile of inquiry and related to the user interest analysis result Ad content, and the ad content is fed back into the advertisement putting terminal；And

The received ad content of display.