CN107360246A - A kind of information push method and device, a kind of terminal and storage medium - Google Patents

A kind of information push method and device, a kind of terminal and storage medium Download PDF

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Publication number
CN107360246A
CN107360246A CN201710635639.0A CN201710635639A CN107360246A CN 107360246 A CN107360246 A CN 107360246A CN 201710635639 A CN201710635639 A CN 201710635639A CN 107360246 A CN107360246 A CN 107360246A
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user
behavior
push message
users
groups
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胡鹏
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Alibaba China Co Ltd
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Guangzhou Youshi Network Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L41/00—Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
    • H04L41/14—Network analysis or design
    • H04L41/142—Network analysis or design using statistical or mathematical methods
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L41/00—Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
    • H04L41/14—Network analysis or design
    • H04L41/145—Network analysis or design involving simulating, designing, planning or modelling of a network

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Mathematical Optimization (AREA)
  • Pure & Applied Mathematics (AREA)
  • Probability & Statistics with Applications (AREA)
  • Mathematical Physics (AREA)
  • Mathematical Analysis (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Algebra (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The application provides a kind of information push method and device, a kind of terminal and storage medium, methods described include：Obtain user's current behavior and determine behavior scene corresponding to user's current behavior；If the user belongs to the first groups of users with behavior scene binding, the PUSH message bound with the behavior scene is sent to the user；First groups of users is that combination after the historical behavior record of multiple users and/or attribute information classification is formed into set, and user corresponding to the set forms the first groups of users.

Description

A kind of information push method and device, a kind of terminal and storage medium
Technical field
The application is related to message push technology field, more particularly to a kind of information push method and device, a kind of terminal and Storage medium.
Background technology
So-called message push, it is by certain technical standard or agreement, is needed on the internet by periodically transmitting user The information wanted reduces by information overload new technology.Push technology is used for by automatically delivering information to user to reduce The time searched on network.It is searched for according to the interest of user, filters information, and it is periodically pushed to user, helps user Expeditiously excavate valuable information.
In the prior art, message push is generally set by product or operation personnel, is manually recommended, or for All users carry out message push.User can be so bothered, also can not realize personalized recommendation for each user, is used Family experience is bad, have impact on the promotion effect of message push, and causes message push excessive, can not only increase message push Operation amount, and waste substantial amounts of Internet resources.
The content of the invention
In view of the above problems, can be to orientation group PUSH message this application provides one kind, and reduce message push Operation amount, lift information push method and device, a kind of terminal and storage medium of Consumer's Experience.
On one side, this application provides a kind of information push method, it is characterised in that including：
Obtain user's current behavior and determine behavior scene corresponding to user's current behavior；
If the user belongs to the first groups of users with behavior scene binding, will be bound with the behavior scene PUSH message be sent to the user；First groups of users is by the historical behavior record and/or attribute of multiple users Combination forms set after information classification, and user corresponding to the set forms the first groups of users.
Alternatively, first groups of users is formed by following steps：
Obtain the historical behavior record of multiple users；
The historical behavior got record is classified；
Behavior set is formed after the sorted historical behavior record is combined；
User corresponding to the behavior set is defined as the first groups of users.
Alternatively, first groups of users is formed by following steps：
Obtain the attribute information of multiple users；
The attribute information got is classified；
Attribute information set is formed after the sorted attribute information is combined；
User corresponding to the attribute information set is defined as the first groups of users.
Alternatively, first groups of users is formed by following steps：
Obtain the historical behavior record and attribute information of multiple users；
The historical behavior got record and the attribute information are classified；
Behavior property set is formed after the sorted historical behavior record and the attribute information are combined；
User corresponding to the behavior property set is defined as the first groups of users.
Alternatively, will be with the behavior if the user belongs to the first groups of users with behavior scene binding The PUSH message of scene binding, which is sent to the user, to be included：
If the user belong to the behavior scene binding the first groups of users, will with the user bind and The user is sent to the PUSH message of behavior scene binding.
Alternatively, the PUSH message bound with the behavior scene is sent into the user includes：
The PUSH message bound with the behavior scene is sent to the user according to default time interval,
Or
The PUSH message bound with the behavior scene is sent to the user according to default transmission order,
Or
Disappear the push is not transmitted across to the user before being bound under the behavior scene corresponding to the user Cease and click volume highest history PUSH message is sent to the user.
Alternatively, the PUSH message bound with the behavior scene is sent into the user includes：
According to default time interval by the PUSH message bound under the behavior scene corresponding to the user according to pre- If transmission order be sent to the user,
Or
It will be bound according to default time interval under the behavior scene corresponding to the user before not to the use Family is transmitted across the PUSH message and click volume highest history PUSH message is sent to the user.
Alternatively, methods described also includes, and the PUSH message is previously downloaded into local.
Alternatively, the behavior scene binding has a plurality of PUSH message.
Alternatively, methods described also includes：The a plurality of PUSH message is subjected to packet according to content and forms PUSH message Group, each PUSH message group include two or more PUSH message.
On the other hand, the application provides a kind of message pusher, including：
Determining module, for obtaining user's current behavior and determining behavior scene corresponding to user's current behavior；
Sending module, will be with institute if belonging to the first groups of users with behavior scene binding for the user The PUSH message for stating the binding of behavior scene is sent to the user；First groups of users is by the historical behavior of multiple users Combination forms set after record and/or attribute information classification, and user corresponding to the set forms the first groups of users.
Alternatively, the sending module includes the first groups of users determining module, the first groups of users determining module Including：
Behavior acquisition module, the historical behavior for obtaining multiple users record；
Behavior sort module, for the historical behavior got record to be classified；
Behavior collection modules, for forming behavior set after the sorted historical behavior record is combined；
Behavior group module, for user corresponding to the behavior set to be defined as into the first groups of users.
Alternatively, the sending module includes the first groups of users determining module, the first groups of users determining module Including：
Attribute acquisition module, for obtaining the attribute information of multiple users；
Attributive classification module, for the attribute information got to be classified；
Attribute set module, for forming attribute information set after the sorted attribute information is combined；
Attribute group module, for user corresponding to the attribute information set to be defined as into the first groups of users.
Alternatively, the sending module includes the first groups of users determining module, the first groups of users determining module Including：
Behavior property acquisition module, the historical behavior for obtaining multiple users records and attribute information；
Behavior property classification module, for the historical behavior got record and the attribute information to be divided Class；
Behavior property collection modules, for the sorted historical behavior record and the attribute information to be combined Behavior property set is formed afterwards；
Behavior property group module, for user corresponding to the behavior property set to be defined as into the first groups of users.
Alternatively, the sending module includes：
Binding module, will be with institute if belonging to the first groups of users with behavior scene binding for the user State user's binding and be sent to the user with the PUSH message of behavior scene binding.
Alternatively, the sending module includes：
Time module, for the PUSH message bound with the behavior scene to be sent into institute according to default time interval State user,
Or
Sequent modular, for the PUSH message bound with the behavior scene to be sent into institute according to default transmission order State user,
Or
Click volume module, for will not sent out before being bound under the behavior scene corresponding to the user to the user Pass through the PUSH message and click volume highest history PUSH message is sent to the user.
Alternatively, the sending module includes：
Time sequencing module, for will be bound according to default time interval under the behavior scene corresponding to the user PUSH message according to default transmission order be sent to the user,
Or
Time click volume module, for will be tied up according to default time interval under the behavior scene corresponding to the user To the user be not transmitted across the PUSH message before fixed and click volume highest history PUSH message be sent to it is described User.
Alternatively, described device also includes, download module, for the PUSH message to be previously downloaded into local.
Alternatively, the behavior scene binding has a plurality of PUSH message.
Alternatively, described device also includes：Message group module, for a plurality of PUSH message to be carried out according to content Packet forms PUSH message group, and each PUSH message group includes two or more PUSH message.
On the other hand, the application provides a kind of terminal, including processor and memory, the memory storage have computer Instruction, the processor call the computer instruction and perform information push method as described above.
On the other hand, the application provides a kind of storage medium, is stored with computer instruction, and the computer instruction performs such as Upper described information push method.
A kind of information push method and device, a kind of terminal and the storage medium provided in the application, by first by behavior Scene and groups of users and PUSH message are bound, and described when the current behavior of some user corresponds to the behavior scene PUSH message will be sent to the user corresponding to behavior scene, by user send PUSH message more interested come Click volume of the user to PUSH message, the liveness that lifting user is used product are improved, and reduces PUSH message transmission Operation amount.
Brief description of the drawings
Fig. 1 is a kind of flow chart for information push method that the embodiment of the application one provides；
Fig. 2 is the method flow diagram for the groups of users of formation first that the embodiment of the application one provides；
Fig. 3 is a kind of relational structure schematic diagram for information push method that the embodiment of the application one provides；
Fig. 4 is a kind of relational structure schematic diagram for information push method that the embodiment of the application one provides；
Fig. 5 is a kind of flow chart for information push method that the embodiment of the application one provides；
Fig. 6 is a kind of structural representation for message pusher that the embodiment of the application one provides；
Fig. 7 is the structural representation for the sending module that the embodiment of the application one provides；
Fig. 8 is the structural representation for the sending module that the embodiment of the application one provides.
Embodiment
Many details are elaborated in the following description in order to fully understand the application.But the application can be with Much it is different from other manner described here to implement, those skilled in the art can be in the situation without prejudice to the application intension Under do similar popularization, therefore the application is not limited by following public specific implementation.
A kind of information push method and device, a kind of terminal and the storage medium that the embodiment of the present application provides, which can be realized, to be made Each user of some application program performs different operating, corresponding different behavior scene, Ke Yijie in the application program Receive oneself PUSH message interested, the click volume of PUSH message and attention rate are improved with this so that PUSH message pushes away Extensively obtain optimal effect.It is described in detail one by one with reference in embodiment.
As shown in figure 1, a kind of information push method that the embodiment of the application one provides, including step 101 is to step 102.
Step 101：Obtain user's current behavior and determine behavior scene corresponding to user's current behavior.
Step 102：If the user belongs to the first groups of users with behavior scene binding, will be with the behavior The PUSH message of scene binding is sent to the user.
" first ", " second " in the embodiment of the present application etc. are only used for mutual differentiation, rather than represent significance level and suitable Sequence and each other existing premise etc..
In the embodiment of the present application, when each user uses APP products, the APP products can all establish one uniquely to user Mark, this unique mark are all to exist during user uses the APP products and constant, and this user done one Action (chat, click etc.) is cut, all can send message to server, such server just can judge this according to these message The behavior of user.
In the embodiment of the present application, the behavior scene be user using a certain APP when the scene that triggers, such as user uses The scene of video APP homepages is logged in when clicking on the scene for checking game class information, user using video APP during game APP.
In the embodiment of the present application, first groups of users is that will carry out group after the historical behavior record sort of multiple users Conjunction forms behavior set, user corresponding to the behavior set is defined as into the first groups of users, the historical behavior record is From user using extracting in historical behavior daily record caused by APP products.Such as：Some of website are logged in, browsed, retrieving row For, trading activity, payment behavior, interbehavior, buying behavior etc..
In the embodiment of the present application, the PUSH message refers to that terminal receives the prompting message of a APP ejections, including message Title, message picture, message link etc., the PUSH message is one or more, and can be updated once for daily or more day, The application is not limited this.
In the embodiment of the present application, by the way that behavior scene and groups of users and PUSH message are bound, when some user's During the corresponding behavior scene of current behavior, PUSH message corresponding with the scene will be sent to the user, pass through to User sends PUSH message more interested to improve click volume of the user to PUSH message, what lifting user was used product Liveness, and reduce the operation amount of PUSH message transmission.
Alternatively, first groups of users comprises the following steps to be formed：
Obtain the historical behavior record of multiple users；
The historical behavior got record is classified；
Behavior set is formed after the sorted historical behavior record is combined；
User corresponding to the behavior set is defined as the first groups of users.
Formation to first groups of users by taking Taobao APP as an example illustrates, and obtains the use using Taobao APP first The historical behavior record at family includes hour of log-on, browsing pages, payment number etc., and wherein hour of log-on can include registration three My god, registration two days etc., browsing pages can include browse the women's dress page, browse men's clothing page etc., payment number can include pay Money three times, payment it is five inferior；Then the user registered three days is divided into the first kind, the user for browsing the women's dress page is divided into second Class, the user to pay the bill three times is divided into the 3rd class；Then the first kind and the second class are combined to form the first behavior set；So Meet that the first behavior set is registered three days and browsed the user of the women's dress page and chooses point in a groups of users afterwards, shape Into the first groups of users.
Alternatively, first groups of users comprises the following steps to be formed.
Obtain the attribute information of multiple users；
The attribute information got is classified；
Attribute information set is formed after the sorted attribute information is combined；
User corresponding to the attribute information set is defined as the first groups of users.
Formation to first groups of users also by taking Taobao APP as an example illustrates, and obtains first using Taobao APP's The attribute information of user, the attribute information include social property：Native place, work etc.；Self attributes：Sex, height etc., it is described Native place can include Beijing, Shanghai etc., and the work can include IT, occurrences in human life etc., and the sex includes male, women, described Height can be including 168cm, 160cm etc.；Then it is that Pekinese user is divided into the first kind by native place, will works as the user of occurrences in human life It is divided into the second class, sex is divided into the 3rd class for the user of women；Then the first kind and the second class are combined and form first Attribute set；Then it is that the user that native place is Beijing and work is occurrences in human life is chosen point at one that the first attribute set, which will be met, In groups of users, the first groups of users is formed.
Alternatively, first groups of users is formed by step 201 to step 204.
Step 201：Obtain the historical behavior record and attribute information of multiple users.
Step 202：The historical behavior got record and the attribute information are classified.
Step 203：Behavior category is formed after the sorted historical behavior record and the attribute information are combined Property set.
Step 204：User corresponding to the behavior property set is defined as the first groups of users.
Continue the formation to first groups of users by taking Taobao APP as an example to illustrate, obtain use Taobao APP first User historical behavior record and attribute information, wherein the historical behavior record include hour of log-on, browsing pages, payment Number etc., wherein hour of log-on can include registration three days, registration two days etc., browsing pages can include browse the women's dress page, Browse men's clothing page etc., payment number can include payment three times, payment five it is inferior；The attribute information includes social property： Native place, work etc.；Self attributes：Sex, height etc., the native place can include Beijing, Shanghai etc., and the work can include IT, occurrences in human life etc., the sex include male, women, then the height be able to will be registered three days including 168cm, 160cm etc. User be divided into the first kind, the user for browsing the women's dress page is divided into the second class, attribute is divided into the 3rd class for the user of women, Then the first kind, the second class and the 3rd class are combined to form the first behavior attribute set；Then the first behavior category will be met Property set be that the user for registering three days, browsing the women's dress page and women is chosen point in a groups of users, formation first Groups of users.
In the embodiment of the present application, the orientation crowd user that APP products can be improved using above-mentioned information push method is enlivened, And the operation amount of message push is reduced, the liveness that lifting user is used product.
In the embodiment of the application one, obtain user's current behavior and determine the row corresponding to user's current behavior For scene；If the user belong to the behavior scene binding the first groups of users, will with the user bind and The user is sent to the PUSH message of behavior scene binding.
In the embodiment of the present application, behavior scene is bound in advance with PUSH message, and user can also tie up in advance with PUSH message It is fixed, then will be with the user and described when user belongs to user in the first groups of users of behavior scene binding Behavior scene has the PUSH message of binding relationship to be sent to the user；A certain behavior scene can be avoided using such a mode What all users in the first groups of users of binding received is same PUSH message, can not gather real PUSH message Click volume.
Alternatively, the PUSH message that will be bound according to default time interval under the behavior scene corresponding to the user It is sent to the user；
Such as：The sending method of PUSH message is illustrated by taking Baidu APP as an example, the default time interval is set It is set to 2 days, some behavior scene is to enter the scene of Baidu's APP homepages using Baidu APP, the with behavior scene binding The condition of one groups of users is：Login in preceding ten days, women, browsed amusement information, there are three with what the behavior scene was bound It is " Cai that PUSH message, which is first PUSH message respectively, for the link of " so-and-so all pure plain face appears ", Article 2 PUSH message Wear elegant sexy again after swimming suit in certain airport " picture, the link that Article 3 PUSH message is " what's the matter by certain elder sister "；Current time is On January 1st, 2016, when user B enters Baidu's APP homepages using Baidu APP, if user B is the use in the first groups of users Family, then link of first PUSH message for " so-and-so all pure plain face appears " is sent to the user, when user B was in 2016 Reused January 3 when Baidu APP enters Baidu's APP homepages then by Article 2 PUSH message for " after Cai wears swimming suit in so-and-so airport The picture or Article 3 PUSH message of elegant sexuality again " are sent to user B for the link of " what's the matter by certain elder sister ", by that analogy, The user B between 3 days January in 2016 was used for multiple times when Baidu APP enters Baidu's APP homepages and will not ejected again on January 1st, 2016 It PUSH message, can cause to perplex to user in order to avoid PUSH message is repeatedly sent, be sent separately to user according to the time intervals of two days An outer PUSH message, realize that personalization message is recommended, lift Consumer's Experience.
In the application, the default time interval can be configured adjustment according to practical application, the application to this not It is limited in any way.
Alternatively, the PUSH message that will be bound according to default transmission order under the behavior scene corresponding to the user It is sent to the user；
Such as：The sending method of PUSH message is illustrated exemplified by reading free novel APP soon, some behavior scene is Using reading free novel APP soon and enter to read the scenes of free novel APP login pages soon, first with behavior scene binding The condition of groups of users is：Hour of log-on three months, using described free novel APP is read soon 30 times, with the behavior scene The PUSH message for having three pre-set orders of binding, by being that first PUSH message is that " novel A is newest respectively after arriving first The link of more new page ", front cover picture, the Article 3 PUSH message that Article 2 PUSH message is " novel B reads free novel soon " For the title of " novel C reads free novel soon "；Free novel APP is read soon when user C uses to log in into free novel APP is read soon By first PUSH message it is " novel A latest updates chapter " if user C is the user in the first groups of users during the page Link is sent to user C, and free novel APP is read soon into when reading free novel APP login pages soon when user C is used for second day Article 2 PUSH message is then sent to user C for the front cover picture of " novel B reads free novel soon ", when user C the 3rd day again Secondary use reads free novel APP to enter when reading free novel APP login pages soon to be then " novel C by Article 3 PUSH message soon Read free novel soon " title be sent to user C, according to first, second, third order pre-seted in user's C transmissions PUSH message is stated, user C can only send when the login page for reading free novel APP soon is repeatedly clicked to enter on the day of and once push Message, realize that personalization message is recommended, lift Consumer's Experience.
Alternatively, it is not transmitted across before binding under the behavior scene corresponding to the user to the user described PUSH message and click volume highest history PUSH message is sent to the user；The PUSH message can have it is a plurality of, often Its morning starts to calculate the click volume of the message sent yesterday, and then the PUSH message is arranged according to the click volume Sequence, which bar message then calculates send out to user；
Such as：The sending method of PUSH message is illustrated by taking QQ APP as an example, some behavior scene is to use QQ APP enters the scene of QQ APP login pages, and the condition with the first groups of users of behavior scene binding is：Beijing, man Property, download the QQ APP and include 10 times or more than 10 times, have three PUSH messages with behavior scene binding, be respectively First PUSH message is " QQ pets " for the title, Article 2 PUSH message of " and Wifi skeleton keys are not downloaded during flow " Picture, the link that Article 3 PUSH message is " QQ markets ", the Article 3 PUSH message are enclosed by first groups of users Current history click volume highest in fixed user, when user D enters QQ APP login pages using QQ APP then by Article 3 PUSH message is sent to user D for the link in " QQ markets ", is logged in when user D reuses QQ APP for second day into QQ APP During the page then will except Article 3 PUSH message for " QQ markets " link in addition to two other PUSH message in history click volume One PUSH message of highest is sent to user D, and user D is used for multiple times when QQ APP enter QQ APP login pages only on the day of A PUSH message can be sent, sends PUSH message to user according to the click volume of PUSH message, user receives equal every time It is all user clicks highests, comparatively attracts the PUSH message of user, can more meet the demand of user, improves user Into the interest checked, so as to improve click volume.
In the embodiment of the present application, the frequency reducing rule or message that are defined according to behavior scene push priority, and frequency reducing is not Same PUSH message is sent to user daily, carries out the transmission of PUSH message to user according to default interval time, message pushes away It is to carry out the transmission of PUSH message to user according to click volume to send priority, the automatic use for calculating delineation and meeting specified conditions Family, carry out the transmission of the PUSH message of specific behavior scene.
Alternatively, the PUSH message that will be bound according to default time interval under the behavior scene corresponding to the user The user is sent to according to default transmission order；
Such as：Also the sending method of PUSH message is illustrated by taking Baidu APP as an example, by the default time interval It is arranged to 3 days, some behavior scene is to enter the scene of Baidu's APP homepages using Baidu APP, with behavior scene binding The condition of first groups of users is：Login in preceding ten days, women, browsed amusement information, have three with what the behavior scene was bound The PUSH message of the pre-set order of bar, by being that first PUSH message is " so-and-so all pure plain face appears " respectively after arriving first Link, Article 2 PUSH message are " certain elder sister for picture, the Article 3 PUSH message of " Cai wears on so-and-so airport elegant sexy again after swimming suit " What's the matter by elder sister " link；Current time is on January 1st, 2016, and user B then will when entering Baidu's APP homepages using Baidu APP First PUSH message is sent to user B for the link of " so-and-so all pure plain face appears ", when party B-subscriber used on January 4th, 2016 The then figure by Article 2 PUSH message for " Cai wears on so-and-so airport elegant sexy again after swimming suit " when Baidu APP enters Baidu's APP homepages Piece is sent to user B, then pushes Article 3 when user B is entering Baidu's APP homepages on January 7th, 2016 using Baidu APP The link of message " what's the matter by certain elder sister " is sent to user B, and an other PUSH message is sent to user every three talentes, and Order according to default transmission PUSH message is sent to user, and the same day only sends when repeatedly clicking to enter Baidu APP homepage PUSH message, realize that personalization message is recommended, lift Consumer's Experience.
Alternatively, before being bound according to default time interval under the behavior scene corresponding to the user not to The user is transmitted across the PUSH message and click volume highest history PUSH message is sent to the user；
Such as：The sending method of PUSH message is illustrated by taking the APP that plays as an example, the default time interval is 1 My god, some behavior scene is to enter the scene of the game APP purchase equipment pages using game APP, is bound with the behavior scene The condition of the first groups of users be：Male, the APP is downloaded mono- month, the login of first five day, with behavior scene binding There is the PUSH message of three pre-set orders, be the issue figure that first PUSH message is " game of warm blood rivers and lakes " respectively Piece, the link that Article 2 PUSH message is " purchase game article ", the word mark that Article 3 PUSH message is " supplementing big discount with money " Inscribe, current history click volume highest in the user that the Article 3 PUSH message is drawn a circle to approve by first groups of users；Currently Date is on March 4th, 2016, and user E then disappears Article 3 push when entering the game APP purchase equipment pages using game APP The caption ceased for " supplementing big discount with money " is sent to user E, when user E enters trip on March 5th, 2016 using game APP Play when the page is equipped in APP purchases and then send the current history click volume highest PUSH message in addition to Article 3 PUSH message Give user E, using the frequency reducing rule, will not daily give user send same PUSH message, and according to every time give user send out The amount of the being click on highest PUSH message sent, it can more attract user, the liveness that lifting user is used product.
In the embodiment of the present application, the PUSH message can be updated once with one day or multiple days, and renewal is equal after completing every time It is ranked up, can also be arranged according to practical application according to other rules according to history click volume or according to specific transmission order Sequence, the application are not construed as limiting to this.
In the embodiment of the application one, the PUSH message is the PUSH message that is screened according to the behavior scene, example Such as：When the behavior scene is youku.com's APP homepages, then the PUSH message with behavior scene binding is then " China The picture of foremost five population migrations in modern history ", the link of " my first half of one's life " TV play, " running, brother " are comprehensive Link of skill program etc.；When the behavior scene is Taobao APP homepage, then the push with behavior scene binding Message is then the link of picture, " home textile family of four " of " women's dress new product ", the caption of " big code women's shoes " etc.；According to the row The PUSH message to match for scene selection with the behavior scene, finds the potential customers using a certain APP, and transmission more accords with Family PUSH message interested is shared, improves user clicks.
In the embodiment of the application one, the PUSH message is previously downloaded to local.
Specifically：The PUSH message is issued to corresponding APP in advance but does not show user to see, when the user makes With the APP, and when opening the behavior scene for having binding relationship with the PUSH message, the PUSH message issued in advance just can be right It should eject, reduce the operation amount of PUSH message transmission, the liveness that lifting user is used product.Such as：Behavior field The binding of scape 1 has PUSH message 1, PUSH message 2 and PUSH message 3, and binding has groups of users 1, and the inside of groups of users 1 includes User 1, user 2 and user 3, are handed down to user 1 by PUSH message 1 in advance, and PUSH message 3 is handed down into user 2, push is disappeared Breath 2 is handed down to user 3, and when user 1 clicks on opening behavior scene 1, PUSH message 1 just is sent into user 1, as 2 points of user Impact start for scene 1 when, PUSH message 3 is just sent to user 1, when user 3 click opening behavior scene 1 when, with regard to that will push away Send message 2 to be sent to user 3, the hair of PUSH message can also be carried out according to above-mentioned time interval, predetermined transmission order etc. Send.
In the embodiment of the present application, using it is this PUSH message is issued in advance by the way of can cut operating costs, reduce Workload.
In the embodiment of the application one, the behavior scene binding has a plurality of PUSH message, and a plurality of PUSH message is pressed Packet is carried out according to content and forms PUSH message group, and each PUSH message group includes two or more push Message.
Specifically, the PUSH message is a plurality of then first to be divided a plurality of PUSH message, such as：There are 50 The PUSH message that content differs, wherein game class PUSH message have 20, and amusement class PUSH message has 30, then will 20 PUSH messages of game class are grouped together, and the PUSH message of the amusement class is grouped together.
In the embodiment of the present application, each PUSH message group includes two or more PUSH message, such as：Music Message, PUSH message of the PUSH message of classical music, pop etc. is related to, then will be differed on the ten of classical music contents PUSH message be placed in a PUSH message group, the PUSH message differed on the ten of pop contents is placed on one In individual PUSH message group, the particular content sum on the PUSH message in PUSH message group and PUSH message group Amount, the application are not construed as limiting to this, can selected according to practical application.
In the embodiment of the present application, the PUSH message inside the PUSH message group can be adjusted according to practical application And renewal, and the binding of PUSH message group and behavior scene can also be according to practical application adjustment and renewal, so as to user Most interested PUSH message can be timely received, improves Consumer's Experience and liveness.
Referring to Fig. 3, in the embodiment of the application one, a behavior scene binding has a PUSH message group and a user Group, there are multiple PUSH messages in a PUSH message group, there is multiple users, a PUSH message group in a groups of users In the corresponding groups of users of a plurality of PUSH message in multiple users, server can calculate corresponding to each user daily PUSH message, and user can be handed down in advance but do not show user, tied up when the behavior of user triggers with PUSH message During fixed behavior scene, be handed down in advance the user PUSH message will pop-up show the user.
Such as：Referring to Fig. 4, behavior scene is using the scene of the KuGoo APP opening KuGoos APP music assorting page, institute Stating behavior scene and binding to have PUSH message group 1 and bind has groups of users 1, according to by height in the PUSH message group 1 Include PUSH message 1, PUSH message 2, PUSH message 3 and PUSH message 4 to low click volume, the groups of users 1 includes User 1, user 2 and user 3, the amount of will click on highest PUSH message 1 is handed down to user 1 to server in advance, by under PUSH message 3 User 2 is issued, PUSH message 4 is handed down to user 3, when user 1 uses the KuGoo APP opening KuGoos APP music assorting page When, PUSH message 1 will show user 1, when user 2 opens the KuGoo APP music assorting page using KuGoo APP, push away Message 3 is sent to show user 2, when user 3 opens the KuGoo APP music assorting page using KuGoo APP, PUSH message 4 will show user 3, and server can every two days or two days adjust to the PUSH message that is handed down to user according to click volume Or adjust in particular order so that show the PUSH message of user 1, user 2 and user 3 to differ every time, It will not be interfered to user, and the true click volume of every PUSH message can be counted.
Whether background server is opened to the PUSH message issued in advance and message group binding, detection user after receiving daily PUSH message, count the click volume of every PUSH message, there is provided this data is used to computing engines, to carry out PUSH message The selection of PUSH message in group.
Referring to Fig. 5, a kind of method for message push that the embodiment of the application one provides, it is related to operation backstage, big data, clothes Business end and client, are described in detail below by way of step 501 to step 504.
Step 501：The operation in-edit editor PUSH message at operating service end and PUSH message group, including message letter Breath and filter weight time, such as：Collect or edit PUSH message, then enter the PUSH message for needing to send according to specific scene Row classification, these PUSH messages then be grouped to form PUSH message group according to the information content, each PUSH message group There is a plurality of PUSH message in group, clicking rate can be exposed according to the transmission history of PUSH message when carrying out PUSH message transmission (CTR) sort, choose CTR one PUSH message of highest and be sent to user, but if after sequence the highest CTR this It has been transmitted across to user before PUSH message, has just filtered out, by one push of CTR highests in addition to this PUSH message Message is sent to user；
Then data storage, editor's PUSH message and PUSH message group are write into PUSH message and PUSH message group number According to storehouse；
Meanwhile run editor and carry out message crowd's definition, the historical behavior record definition for all users that will be collected Into different dimensions and index, data storage is then carried out, message crowd definition is also write into PUSH message and PUSH message Group data storehouse, such as：Dimension：Download, installation, using, browse etc. and index：Use several times.
Step 502：Big data end is fixed to initial crowd first, i.e., is drawn a circle to approve out according to user property and historical behavior record Meet that the user of certain condition forms groups of users, the groups of users is also then write into PUSH message and PUSH message group Database, such as：It will meet that QQ10 Beijing, male, download all users above draw a circle to approve out and form the first groups of users, Hour of log-on will be met three months, all users of browsed amusement information draw a circle to approve out and form second user group etc.；
Then automatic message human relation matching is carried out in database, the user in the groups of users is disappeared with push Breath is matched, such as：PUSH message group 1 is matched to groups of users 1；
The daily click volume and user message displaying for counting PUSH message again are calculated, that is, count every PUSH message Click volume and user are arranged the PUSH message in PUSH message group either with or without being opened the PUSH message of transmission Sequence；
Automatic message crowd's filtering is carried out again, that is, screens the relation of user and PUSH message, if certain user and certain push Bound before message, then filtered out the PUSH message when this binds PUSH message to the user；
By user and match messages, i.e., to PUSH message corresponding to user's distribution, such as：User N corresponds to PUSH message N；
Demographic data synchronization is realized simultaneously, i.e., calculates user, PUSH message and user and PUSH message at big data end Corresponding relation after, the result data calculated is synchronized to service end.
Step 503：Service end is read to people's group user's data, that is, reads the result data that big data end has calculated；
Ago PUSH messages form, i.e., according to the result data read from big data end, to corresponding to each user distribution PUSH message；
Ago PUSH messages push, i.e., PUSH message are handed down into user in advance.
Step 504：The reception and displaying of PUSH message are carried out in client, i.e. user receives service end issues and client PUSH message corresponding to end behavior scene and pop-up displaying；Then terminate.
In the embodiment of the present application, according to the configuration manually runed, it would be desirable to the PUSH message of transmission, divided by scene Class, PUSH message is subjected to packet and forms PUSH message group；When user meets a special scenes, program sends spy automatically Determine a particular push message in PUSH message group corresponding to scene, so as to lifted liveness that user used product and Consumer's Experience.
The information push method that the embodiment of the present application provides can apply in electronic equipment, and the electronic equipment can be A kind of terminal, such as can be mobile phone, tablet personal computer, desktop computer, notebook computer etc..
Specifically, the information push method that the embodiment of the present application provides can apply to install in electronic equipment it is any should With program, the application program can include the live software of audio frequency and video, Games Software, to read free novel software, browser soon soft Part etc..
Referring to Fig. 6, the embodiment of the application one provides a kind of message pusher, including：
Determining module 601, for obtaining user's current behavior and determining behavior field corresponding to user's current behavior Scape；
Sending module 602, will be with if belonging to the first groups of users with behavior scene binding for the user The PUSH message of the behavior scene binding is sent to the user；First groups of users is by the history row of multiple users Set is formed for combination after record and/or attribute information classification, user corresponding to the set forms the first groups of users.
In the embodiment of the present application, by the way that behavior scene and groups of users and PUSH message are bound, when some user's During the corresponding behavior scene of current behavior, PUSH message corresponding with the scene will be sent to the user, pass through to User sends PUSH message more interested to improve click volume of the user to PUSH message, what lifting user was used product Liveness, and reduce the operation amount of PUSH message transmission.
Alternatively, the sending module includes the first groups of users determining module, the first groups of users determining module Including：
Behavior acquisition module, the historical behavior for obtaining multiple users record；
Behavior sort module, for the historical behavior got record to be classified；
Behavior collection modules, for forming behavior set after the sorted historical behavior record is combined；
Behavior group module, for user corresponding to the behavior set to be defined as into the first groups of users.
Alternatively, the sending module includes the first groups of users determining module, the first groups of users determining module Including：
Attribute acquisition module, for obtaining the attribute information of multiple users；
Attributive classification module, for the attribute information got to be classified；
Attribute set module, for forming attribute information set after the sorted attribute information is combined；
Attribute group module, for user corresponding to the attribute information set to be defined as into the first groups of users.
Alternatively, the sending module includes the first groups of users determining module, the first groups of users determining module Including：
Behavior property acquisition module, the historical behavior for obtaining multiple users records and attribute information；
Behavior property classification module, for the historical behavior got record and the attribute information to be divided Class；
Behavior property collection modules, for the sorted historical behavior record and the attribute information to be combined Behavior property set is formed afterwards；
Behavior property group module, for user corresponding to the behavior property set to be defined as into the first groups of users.
In the embodiment of the present application, three the first groups of users determining module titles are consistent but substantial structure then not phase Together.
In the embodiment of the present application, the orientation crowd user that APP products can be improved using above-mentioned information push method is enlivened, And the operation amount of message push is reduced, the liveness that lifting user is used product.
Alternatively, the sending module includes：
Binding module, will be with institute if belonging to the first groups of users with behavior scene binding for the user State user's binding and be sent to the user with the PUSH message of behavior scene binding.
Alternatively,
The sending module 602 includes：
Time module 701, for will be bound according to default time interval under the behavior scene corresponding to the user PUSH message be sent to the user,
Or
Sequent modular 702, pushed away according to default transmission order by what is bound under the behavior scene corresponding to the user Message is sent to be sent to the user,
Or
Click volume module 703, for that will be bound under the behavior scene corresponding to the user before not to the use Family is transmitted across the PUSH message and click volume highest history PUSH message is sent to the user.
Alternatively,
The sending module 602 includes：
Time sequencing module 801, for according to default time interval by under the behavior scene corresponding to the user The PUSH message of binding is sent to the user according to default transmission order,
Or
Time click volume module 802, for according to default time interval by the behavior scene corresponding to the user The PUSH message is not transmitted across before lower binding to the user and click volume highest history PUSH message is sent to The user.
In the embodiment of the present application, PUSH message is sent to user using different sending methods, can more meet user's Demand, improve user and enter the interest checked, so as to improve click volume and amount of reading.
Alternatively, described device also includes, download module, for the PUSH message to be previously downloaded into local.
Alternatively, the behavior scene binding has a plurality of PUSH message.
Alternatively, described device also includes：Message group module, for a plurality of PUSH message to be carried out according to content Packet forms PUSH message group, and each PUSH message group includes two or more PUSH message.
In the embodiment of the present application, the PUSH message inside the PUSH message group can be adjusted according to practical application And renewal, so that user can improve Consumer's Experience and liveness with real-time reception to most interested PUSH message.
The message pusher that the embodiment of the present application provides can apply in electronic equipment, and the electronic equipment can be A kind of terminal, such as：Can be mobile phone, tablet personal computer, desktop computer, notebook computer etc..
Specifically, the message pusher that the embodiment of the present application provides can apply to install in electronic equipment it is any should With program, the application program can include the live software of audio frequency and video, Games Software, to read free novel software, browser soon soft Part etc..
The exemplary scheme of the above-mentioned message pusher for the present embodiment.It should be noted that the message pusher Technical scheme and the technical scheme of above-mentioned information push method belong to same design, the technical scheme of message pusher is not The detail content of detailed description, it may refer to the description of the technical scheme of above-mentioned information push method.
Each functional module in each embodiment of the application can be integrated in a processing module or each Module is individually physically present, can also two or more modules be integrated in a module.Above-mentioned integrated module both may be used Realize, can also be realized in the form of software function module in the form of using hardware.
If the integrated module is realized in the form of software function module and is used as independent production marketing or use When, it can be stored in a computer read/write memory medium.Based on such understanding, the technical scheme of the application is substantially The part to be contributed in other words to prior art or all or part of the technical scheme can be in the form of software products Embody, the computer software product is stored in a storage medium, including some instructions are causing a computer Equipment (can be personal computer, server, or network equipment etc.) performs the complete of each embodiment methods described of the application Portion or part steps.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey The medium of sequence code.
The embodiment of the application one provides a kind of terminal, including processor and memory, the memory storage have computer Instruction, the processor call the computer instruction and perform information push method as described above.
The exemplary scheme of the above-mentioned terminal for the present embodiment.It should be noted that the technical scheme of the terminal with it is above-mentioned The technical scheme of information push method belong to same design, the detail content that the technical scheme of terminal is not described in detail, With referring to the description of the technical scheme of above-mentioned information push method.
It should be noted that the terminal can be desktop PC, notebook, palm PC and cloud server etc. Computing device.It will be appreciated by persons skilled in the art that terminal is for receiving data and export structure after being handled Equipment.The example above is not the restriction to terminal, is that can also include input-output equipment, network in some occasions, terminal Access device, bus etc..
The processor can be CPU (Central Processing Unit, CPU), can also be it His general processor, digital signal processor (Digital Signal Processor, DSP), application specific integrated circuit (Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field- Programmable Gate Array, FPGA) either other PLDs, discrete gate or transistor logic, Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor Deng the processor is the control centre of the terminal, utilizes various interfaces and the various pieces of the whole terminal of connection.
The memory mainly includes storing program area and storage data field, wherein, storing program area can store operation system System, needed at least one function application program (such as：Sound-playing function, image player function etc.) etc.；Storage data field Can store according to mobile phone use created data (such as：Voice data, phone directory etc.) etc..In addition, memory can wrap High-speed random access memory is included, nonvolatile memory can also be included, such as：Hard disk, internal memory, plug-in type hard disk, intelligence Storage card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card (Flash Card), at least one disk memory, flush memory device or other volatile solid-state parts.
The embodiment of the application one provides a kind of storage medium, is stored with computer instruction, and the computer instruction performs such as Upper described information push method.
A kind of exemplary scheme of above-mentioned storage medium for the present embodiment.It should be noted that the skill of the storage medium Art scheme and the technical scheme of above-mentioned information push method belong to same design, and the technical scheme of storage medium is not described in detail Detail content, may refer to the description of the technical scheme of above-mentioned information push method.
The computer instruction includes computer program code, the computer program code can be source code form, Object identification code form, executable file or some intermediate forms etc..The computer-readable medium can include：Institute can be carried Any entity or device, recording medium, USB flash disk, mobile hard disk, magnetic disc, CD, the computer for stating computer program code store Device, read-only storage (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), Electric carrier signal, telecommunication signal and software distribution medium etc..It should be noted that the computer-readable medium include it is interior Appropriate increase and decrease can be carried out according to legislation in jurisdiction and the requirement of patent practice by holding, such as：In some jurisdictions of courts Area, electric carrier signal and telecommunication signal are not included according to legislation and patent practice, computer-readable medium.
It should be noted that for foregoing each method embodiment, in order to which simplicity describes, therefore it is all expressed as a series of Combination of actions, but those skilled in the art should know, the present invention is not limited by described sequence of movement because According to the present invention, some steps can use other orders or carry out simultaneously.Secondly, those skilled in the art should also know Know, embodiment described in this description belongs to preferred embodiment, and involved action and module might not all be this hairs Necessary to bright.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not have the portion being described in detail in some embodiment Point, it may refer to the associated description of other embodiments.
Present invention disclosed above preferred embodiment is only intended to help and illustrates the present invention.Alternative embodiment is not detailed All details are described, it is only described embodiment also not limit the invention.Obviously, according to the content of this specification, It can make many modifications and variations.This specification is chosen and specifically describes these embodiments, is to preferably explain the present invention Principle and practical application so that skilled artisan can be best understood by and utilize the present invention.The present invention is only Limited by claims and its four corner and equivalent.

Claims (22)

  1. A kind of 1. information push method, it is characterised in that including：
    Obtain user's current behavior and determine behavior scene corresponding to user's current behavior；
    If the user belongs to the first groups of users with behavior scene binding, will be pushed away with what the behavior scene was bound Message is sent to be sent to the user；First groups of users is by the historical behavior record and/or attribute information of multiple users Combination forms set after classification, and user corresponding to the set forms the first groups of users.
  2. 2. according to the method for claim 1, it is characterised in that first groups of users is formed by following steps：
    Obtain the historical behavior record of multiple users；
    The historical behavior got record is classified；
    Behavior set is formed after the sorted historical behavior record is combined；
    User corresponding to the behavior set is defined as the first groups of users.
  3. 3. according to the method for claim 1, it is characterised in that first groups of users is formed by following steps：
    Obtain the attribute information of multiple users；
    The attribute information got is classified；
    Attribute information set is formed after the sorted attribute information is combined；
    User corresponding to the attribute information set is defined as the first groups of users.
  4. 4. according to the method for claim 1, it is characterised in that first groups of users is formed by following steps：
    Obtain the historical behavior record and attribute information of multiple users；
    The historical behavior got record and the attribute information are classified；
    Behavior property set is formed after the sorted historical behavior record and the attribute information are combined；
    User corresponding to the behavior property set is defined as the first groups of users.
  5. 5. according to the method for claim 1, it is characterised in that if the user belongs to the with behavior scene binding One groups of users, then the PUSH message bound with the behavior scene is sent into the user includes：
    If the user belong to the behavior scene binding the first groups of users, will with the user bind and with institute The PUSH message for stating the binding of behavior scene is sent to the user.
  6. 6. according to the method for claim 1, it is characterised in that
    The PUSH message bound with the behavior scene is sent into the user includes：
    The PUSH message bound with the behavior scene is sent to the user according to default time interval,
    Or
    The PUSH message bound with the behavior scene is sent to the user according to default transmission order,
    Or
    The PUSH message will not be transmitted across before being bound under the behavior scene corresponding to the user simultaneously to the user And click volume highest history PUSH message is sent to the user.
  7. 7. according to the method for claim 1, it is characterised in that
    The PUSH message bound with the behavior scene is sent into the user includes：
    According to default time interval by the PUSH message bound under the behavior scene corresponding to the user according to default Transmission order is sent to the user,
    Or
    It will not sent out according to default time interval before being bound under the behavior scene corresponding to the user to the user Pass through the PUSH message and click volume highest history PUSH message is sent to the user.
  8. 8. according to the method for claim 1, it is characterised in that also include, the PUSH message is previously downloaded to local.
  9. 9. according to the method for claim 1, it is characterised in that the behavior scene binding has a plurality of PUSH message.
  10. 10. according to the method for claim 9, it is characterised in that also include：The a plurality of PUSH message is entered according to content Row packet forms PUSH message group, and each PUSH message group includes two or more PUSH message.
  11. A kind of 11. message pusher, it is characterised in that including：
    Determining module, for obtaining user's current behavior and determining behavior scene corresponding to user's current behavior；
    Sending module, will be with the row if belonging to the first groups of users with behavior scene binding for the user PUSH message for scene binding is sent to the user；First groups of users is to record the historical behavior of multiple users And/or combination forms set after attribute information classification, user corresponding to the set forms the first groups of users.
  12. 12. device according to claim 11, it is characterised in that the sending module determines mould including the first groups of users Block, the first groups of users determining module include：
    Behavior acquisition module, the historical behavior for obtaining multiple users record；
    Behavior sort module, for the historical behavior got record to be classified；
    Behavior collection modules, for forming behavior set after the sorted historical behavior record is combined；
    Behavior group module, for user corresponding to the behavior set to be defined as into the first groups of users.
  13. 13. device according to claim 11, it is characterised in that the sending module determines mould including the first groups of users Block, the first groups of users determining module include：
    Attribute acquisition module, for obtaining the attribute information of multiple users；
    Attributive classification module, for the attribute information got to be classified；
    Attribute set module, for forming attribute information set after the sorted attribute information is combined；
    Attribute group module, for user corresponding to the attribute information set to be defined as into the first groups of users.
  14. 14. device according to claim 11, it is characterised in that the sending module determines mould including the first groups of users Block, the first groups of users determining module include：
    Behavior property acquisition module, the historical behavior for obtaining multiple users records and attribute information；
    Behavior property classification module, for the historical behavior got record and the attribute information to be classified；
    Behavior property collection modules, for the sorted historical behavior record and the attribute information to be combined into rear shape Embark on journey for attribute set；
    Behavior property group module, for user corresponding to the behavior property set to be defined as into the first groups of users.
  15. 15. device according to claim 11, it is characterised in that the sending module includes：
    Binding module, will be with the use if belonging to the first groups of users with behavior scene binding for the user Bind and be sent to the user with the PUSH message of behavior scene binding in family.
  16. 16. device according to claim 11, it is characterised in that
    The sending module includes：
    Time module, for the PUSH message bound with the behavior scene to be sent into the use according to default time interval Family,
    Or
    Sequent modular, for the PUSH message bound with the behavior scene to be sent into the use according to default transmission order Family,
    Or
    Click volume module, for will be transmitted across before being bound under the behavior scene corresponding to the user to the user The PUSH message and click volume highest history PUSH message is sent to the user.
  17. 17. device according to claim 11, it is characterised in that
    The sending module includes：
    Time sequencing module, for being pushed away according to default time interval by what is bound under the behavior scene corresponding to the user Message is sent to be sent to the user according to default transmission order,
    Or
    Time click volume module, for will be bound according to default time interval under the behavior scene corresponding to the user It is not transmitted across the PUSH message to the user before and click volume highest history PUSH message is sent to the user.
  18. 18. device according to claim 11, it is characterised in that also include, download module, for by the PUSH message It is previously downloaded to local.
  19. 19. device according to claim 11, it is characterised in that the behavior scene binding has a plurality of PUSH message.
  20. 20. device according to claim 19, it is characterised in that also include：Message group module, for will be a plurality of described PUSH message carries out packet according to content and forms PUSH message group, and each PUSH message group includes two or two PUSH message above.
  21. 21. a kind of terminal, it is characterised in that including processor and memory, the memory storage has computer instruction, described Processor calls information push method of the computer instruction simultaneously described in perform claim requirement 1-10 any one.
  22. 22. a kind of storage medium, it is characterised in that be stored with computer instruction, the computer instruction perform claim requires 1- Information push method described in 10 any one.
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